If EVs Are The Future, Why Is The All-Electric Ford Explorer Doomed To Fail?

As a channel that specialises in electric vehicles, you'd think we'd be excited for the new Ford Explorer. I mean, we want the legacy car makers to get with the times and this should be just that. But as usual, there's more than meets the eye. To find out what's really going on, stick around as Dave Takes It On.
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[@meangreenst3]

I ordered one today. I'm actually really looking forward to getting it.

[@garrycroft4215]

It’s VW id4 with a blue oval badge.

[@harrycummings6501]

No mention of this at all in the video…….its id4 underpinnings will probably be one of the biggest reasons it won’t sell.

[@Jaw0lf]

Well said Dave, we do need cars to be cheaper and sticking extra tariffs on to make importing cars the same price as legacy is trying to sell is only hurting consumers and then the legacy carmakers who are not trying. Let the cheap cars in and force the legacy car makers to compete and change how they do things to make it work. Ford relying on their name will work so far, but as more options for new cars appear in the £20k's market, it will get people looking at what is being provided.

[@archiefleming652]

If you want a really cheap EV, move to China, buy one on your £50 a month job

[@Jaw0lf]

@@archiefleming652 I would like to see the UK stop over taxing everything and making products from anywhere else far more expensive. Who told you I was only earning £50 a month??? I need to have a word with them!!

[@archiefleming652]

@@Jaw0lf same in oz

[@timoliver8940]

What don’t Ford understand - people want Fiesta size or Focus size Electric cars not SUVs and at Focus and Fiesta ICE prices. Mach-E - this morning in town I noticed about 15 of them all lined up outside the local Enterprise rental office in Stirling, so the rental companies must be getting good deals on them from Ford

[@rickerbyct]

But they don’t make money on them. Ford is a hard nosed US listed company not a charity . And as the roads are jam packed full of SUVs and crossovers so one would assume plenty of people want them as well

[@stevejewiss532]

Yes they do ,and still do , that's why in Europe the Clio and 208 rule . Just because Ford dumped loads of Fiestas here at rock bottom prices doesn't make them money . Noone in Europe was buying the Fiesta or Focus so that's why they've been dropped .

[@archiefleming652]

You live in a small country, note the size of US, Canada & Australia, the potholes in outback Australian roads can be the size of a Focus

[@ISuperTed]

Ford have absolutely no chance of making smaller cars for that price - only the Chinese can do it. Western markets are trying to stop that with tariffs. What a mess.

[@peteglass3496]

There's an electric Puma on the way.

[@Travel_Day_Dreams]

Almost no-one buys a car outright, so what matters is Fords approach to PCP deals and leasing deals. Currently the Explorer Select 77kWh model (list price circa £46k) is available on 3 +3 lease with 8k miles/pa from £490 (source: Leaseloco), slap bang in the middle of the pack along with similar Skoda, VW, Kia & Stellantis options. With a range of 374 miles (WLTP) it should suit most households who would normally look at this style of vehicle. Launch date for the smaller battery pack version seems to be late Q3/ early Q4 and this will presumably bring the lease / PCP pricing down accordingly. Time will tell if this appeals to customers or not.

[@rickerbyct]

Exactly, list prices are completely meaningless - except for calculating BIK. They have no bearing on transaction costs, lease rates or PCP monthlies

[@stevejewiss532]

It won't do 374 miles ,their range estimates are a joke ! . Also , Ford hasn't got the name to be charging 500 quid a month for an SUV . That's the point ,Ford used to stand for value and they'd be the ones producing the cheap value EV to rival Dacia . Now they're so far up themselves they think the Ford badge is as good as Kia or Hyundai ,it's not,let alone Audi etc . 500 quid also buys you a Tesla,you'd be stupid to buy a Ford over a tesla.

[@archiefleming652]

If that means you can.only do 8k miles a year, I live in an outer suburb of Brisbane Australia that should cover 3 - 5 months of just driving to work & back

[@Travel_Day_Dreams]

@@archiefleming652 the details in this particular video are specific to the UK, here the average mileage driven per year is around 7-8k, I believe that the daily average is around 20-30 miles so almost no-one really needs that kind range yet it's what lots of people focus on.

[@ISuperTed]

I’ve done the same check on my company scheme and yes they are another option in the pack of EV’s around £500. Nothing to make this stand out though.

[@finchyfun1]

We just ordered our first EV on mobility. We could have had the e2008. But we gone for the new all electric 3008. Built from the ground up on their new electric platform. Such a lovely car to drive can’t wait for it to arrive plus on mobility you get a free charger installed which is a Ohme. So win win all round.

[@markbrowning9363]

Wait till Jaguar Landrover try to sell their £140k EV?

[@computerbob06]

Of course, the upper Range Rover's are over £100k anyway, so it's not much of a hit for its customers!

[@barryrathbone]

R5 was a small car same class as Fiesta, Corsa Polo size. Would love a 5 as I had one as my first car so yes to me it’s special. I’m very happy with my ev switch and love the way it drives far better than any previous petrol car. I agree that the prices have to level out between petrol/ev. Ford when they launched the Edge a few years back was Range Rover money but for a Ford hence not many were sold.

[@paulstaniford8622]

Still some feedback on the mic 🎤! Hopefully you can resolve it as listening on headphones 🎧 it’s very annoying.

[@tomooo2637]

Sounds like interference from a mobile phone and it communication with mast 😊

[@peteglass3496]

I sat in one at the Excel show, not too bad. Vicky Parrot did a nice review, says it drives well but doesn't have a notable USP. It needs sharper pricing of course and Ford lacks a full range, we await a Puma EV. Ford is in a hole with the 2024 UK ZEV mandate, so it will be forced to either offer deals on this near the end of the year or start pulling its ICE cars from the UK or both!! Could be deals on the PHEV Kuga too so it gets ZEV points.

[@PeterHartland]

Dave you do seem to have a regular go at Ford. You say about the price but the Model 3 starts at circa £39k. I do agree that cars need to be cheaper but in 2018 I paid £37K for a CRV. EV are dropping in price & certainly agree we need a lot more smaller cheaper EV but larger cars the price is becoming only a little more expensive. Problem is the Taxes we pay with Luxury Tax on top of VAT etc.,

[@garyheavens2389]

Good video. I have bought Ford cars for the last 40 years from Fiesta's, Escort's, Sierra's, Focus's (I know that might not be grammatically correct) and when I wanted to buy an electric car, they had the Mach E available. However I could not bring myself or justify spending £50k for a Ford. I guess they don't want mass market customers that helped grow them to the company they are now, they want to move up to the BMW customers, who prefer a more luxurious vehicle, however of course it is not a BMW, I thought they were talking about getting back to building cars the masses wanted? I am sure they could have electrified the best selling car in the UK the Fiesta?

[@markthomasson5077]

How much is a battery now, well below the magic £110 / kWh. ie, £5k for 50kwh. How much does an ICE engine plus gearbox cost? Never mind a very complex hybrid.

[@prjackson7802]

Great video

[@ianemery2925]

Ford have made the brilliant move of making their EVs look competitively priced - by doubling the price of their ICE cars; you mentioned the Focus being sub 20K; well the cheapest one on the 2024 Ford Deal list is £28,500; not the OTR, the dealer price.

[@sp1es]

I don't get Ford, why create a platform for the Mach-e but then decide to just use someone else's for the Explorer? It makes no sense.

[@Harrythehun]

VW and Ford has a agreement regarding cars i EU, trucks, vans, MPV and now a SUV

[@stevejewiss532]

They didn't, VW did and Ford has paid to use it .

[@stevejewiss532]

Agreed but this is just a VW and it's more expensive, so another reason why noone will buy it,why would you buy this over the exact same thing made by VW which is cheaper !?. Also VW has changed a lot of its interior after criticism , Ford have been left with all the old stuff, like the haptic steering wheel buttons because the Explorer was so late !

[@sp1es]

@@stevejewiss532 Mach-e is the GE1 platform which was developed by Ford...

[@stevejewiss532]

@sp1es the Explorer is the MEB platform . Ford also say they're going to make their own small platform lol . So they'll have this ,the Puma ev and a new small suv platform , 3 different platforms ! No wonder the Chinese are laughing at Legacy auto, what are they doing!

[@paulweston1106]

The Ford dealers have to to got have something to give their staff something to drive and then there are those who are blindly brand loyal. My guess is that through fleet they will end up being a lot cheaper.

[@edwyncorteen1527]

Don't forget most of these will go to company car drivers as the BIK company car tax is way lower than for an ICE car, they will make good used bargains in a couple of years time.

[@ISuperTed]

Yep, on my scheme these are quoting for less than a good spec Tiguan taking the BIK into account. Lease new or buy 12-18 months old.

[@PierreSimonsson]

what about the ID 4 what i the Price for that in the same range.

[@sa2005]

What about incentives also 1000km cost $600 on petrol on Ev offload night charging cost $60

[@stevenjones916]

There are no incentives for private buyers in the UK. You are on your own, sink or swim.

[@colinrobinson7869]

Hi Dave. London Ambulance Service is helping Ford out with their sales as my local LAS yard run a Mac e mind you the Met have a few Kia ev6's on the fleet and the red ones look dead cool.

[@rustcohle9589]

The competitive cars you suggest as alternatives are not in same class or specs. Volvo EX30 is smaller, Nissan is much slower, Mustang for 30k dollars? Maybe in US, never in Europe. I don't understand where you get the info the Ford Explorer has lower specs compared to the cheaper cars you named. Citroën C3 is cheaper but you get lower specs, smaller space and boring design. Comparing apples to oranges.

[@markhurdus-nc2sj]

Totally agree Dave… they don’t seem to get people need affordable EVs - ps: there’s an issue with a clicking sound on your mic..

[@archiefleming652]

People don't need cheap EVs, some may want one, big difference

[@markhurdus-nc2sj]

@@archiefleming652 people on a budget do… you can’t just cater for people with bigger budgets…

[@niceboy60]

In Auto trader there's a few for £54,000 It makes no sense 🤷🤦

[@Luke-J]

I'm afraid you are well wide of the mark on this one, its priced competitively with the competition and below a base spec Model Y. That's before considering legacy auto pricing is basically meaningless, no one pays RRP for a car and the only time they have was during the covid carmageddon. You'll be able to pick this up on lease/PCP which is how almost all new cars are bought for less than a Model Y.

[@jemima_brown]

True. Basic research reveals the cash price of Model Y is £45k OTR, non-negotiable. Which is more appealing will probably depend on a number of considerations including comfort, practicality, desire for a boxy SUV, and trust in Tesla as an experienced EV maker. Opinion of Elon Musk and his stated views on politics and other contentious issues will no doubt sway purchasers.

[@carlainscough6065]

Banking on people buying these as company cars @ 2% bik?

[@adwol48]

think it strange that the explorer is 40k and the mach e is 43k for the basic select. in fact the basic selct you can buy at the minute with the 77kwh battery is 45k so more than the Mach E the smaller 55kwh battery isnt available yet and thats the 40k one. I know ford are losing money on each mach e sold but surely using the VW MEB platform given how many cars use that platform think the price could be lower.

[@rickerbyct]

Selling millions of cheap cars is a waste of time if your making no profit. Ford along with many others is repositioning itself with cars like this. It might not sell as many, it might not sit at the top of the sales charts but it will be a far more sustainable business model. Success or failure has nothing to do with how many you’ll see in the car park at Morrisons!

[@MrFuckwit999]

Equally, if they don't sell, then it doesn't matter how high the margin is, they won't make money.

[@daviddunmore8415]

Prices less than ICE equivalents at Circa £27K and it'd sell very nicely.

[@RomanSzegner]

🎯

[@barrymurton8988]

Such a shame as it’s a good looking car!

[@rogerphelps9939]

Noy a shame.

[@MrDAVIDATKIN]

That's the list price Dave, don't forget legacy autos massively discount from list price and on top of that its much cheaper than the Tesla's SUV offering the model Y. I know its not Tesla but with discounts this Explorer will be selling at £35k by the end of the year or £10k cheaper than a base model Y

[@rogerphelps9939]

Almost certainly superior to Tesla. There are far too mant Tesla fanboys on this channel.

[@MultiEski]

maybe the plan is sell as many as possible for higher price ( people like new things and be the first ), and they will drop the price anyway and they already know that

[@puppet-head]

Apart from covid, not a single stellantis car ever sold at RRP. This is only expensive as they have to pay VW to get them out of the hole.

[@cumbria0896]

People want sensibly sized cars but as well as that some nicely designed ones, not the pig ugly sheds on wheels being produced. Why the blank front panels, slitty headlights and all the power sapping unnecessary lights and gadgets. If EV's looked, felt, and operated exactly like conventional cars with switches and dashboards, a "gearstick" to select direction and even a mechanical handbrake, they would be far more acceptable and easier to adapt to. Why do they all need glass roofs so when the sun shines they all need air con on all the time?

[@rogerphelps9939]

Lights and gadgets, with the exception of heating/air con sap very litlle power.

[@rogerphelps9939]

I specifically look for a car with an opening glass sunroof. When the sun shines I like to feel the warm breeze. I use aircon very sparingly. because there is not a lot of point to it here in the UK.

[@PierreSimonsson]

i am astonnished about Stellantis set the price onthere Evs totaly Crasy Pricing i dont understad why they have not bankrupted yet.

[@rickerbyct]

But the roads are full of them, so who’s right you or Stellantis?

[@PierreSimonsson]

@@rickerbyct maybe becuse off Vauxhall astra is old Uk Car here in sweden not verry much Stellantis cars Mostly ID and Teslas and Hundais and Kias here and Now Volvo EX 30 selling big time

[@oliver90owner]

@@rickerbyct I expect they charge list price (or close to it) but allow a huge ‘trade-in’ as part exchange. Many will accept that as a bargain!

[@Paul.Woodcraft]

It's an ID4 with a different body

[@stuartburns8657]

2025. £190 roadtax. £335 expensive car supplement for 6 years. Ouch. Insurance...avg Joe won't get much change from £700pa I wouldn't think

[@ISuperTed]

Watch out for a raft of £39,995 EV’s in the near future!

[@stuartburns8657]

@@ISuperTed Absolutely 👏

[@shaukatkhan3763]

Thank you for your KZbin video they helpful and informative and useful great job sir

[@rogerphelps9939]

The Ford is likely to be much superior to the equivalent Tesla offering.

[@MrJimbobrude]

Everything you’ve just said is the same for getting a Model Y vs a Nissan.

[@shreeshsaurya4203]

This car is no goer without any research - it is based on old VW tech which is far inferior to Tesla or Chinese OEMs.

[@ohyesitsme]

Probably because it's using the German platform and build.

[@timoliver8940]

What don’t Ford understand - people want a Fiesta size or Focus size Electric cars not SUVs and at Focus and Fiesta ICE prices.

[@stuartburns8657]

Then why has SUV popularity in the UK increased to around 33% of all personal vehicles on the road? Manufacturers cater to trends

[@BMWHP2]

Good that you name it, that Citroen e-C3 is doing it. For 23.300 Euro you have a good SUV with 100kW charger and 320km range. So at least 1 legacy carmaker is selling good EV's for an affordable price. The size of the Citroen Aircross is in between the e-C3 Max and the Explorer, but still a lot cheaper. It doesn't have to be equal in price with a ICE car, EV running cost are lower, so that 5k to 10k difference is no problem over the periode of 3 to 5 years. The question could or should be, WHO needs a car that is over 5 meters long and WHAT do you use that extra meter for? ? (Apart from people with handicaps that drive their car every day with a wheelchairs in the back, and 7 children.) Why does every car need to be over 2 metric ton and 5 meters?

[@richardhowlett7398]

The electric car market is collapsing, very few will buy this

[@foppo101]

Chinese cars at a price we can afford looks like the future .Ok put tariffs on and you won't sell your small European or larger US cars at silly prices.Keep trying and failing.

[@johndinsdale1707]

Sorry new e3 ICE £17k C3e EV £22k. In the winter the EV goes 100 miles the ICE goes 250 miles when full? Both are disposable and will be pre-registered for volume , the current e3 is £14k new and pre-reg about £12k

[@oliver90owner]

Not so many drive more than 100 miles daily, I expect. So your claim re fuelling is worthless. Most would be charging at home, overnight on cheap energy. No need to find a smelly fuel station, for most.🙂

[@ISuperTed]

Depends on your use case on these - I’d buy a pre-reg or 6 month old EV version as the running costs if you home charge are miniscule. If you can’t home charge, the petrol makes more sense.

[@michaelmackey754]

This is the first time I’ve seen your channel… I get the feeling you really don’t like electric vehicles… Lol

[@ISuperTed]

He’s a massive advocate for EV’s actually, just this Ford is rubbish and at least he says so.

[@michaelmackey754]

@@ISuperTed I have a 2023 lightning and my wife has a 2023 Mach E they are both excellent vehicles I would highly recommend them to anyone!

[@keithdenton8386]

Why does it baffle you. You are happy to pay for Mac Ds and Costa coffee, which are a much bigger rip off than a Ford.

[@wonderingworld119]

Why would someone in UK buy a Ford over a Nissan, when the Ford is £10,000 more and... Ford do not manufacture any cars what so ever in the UK. At least Nissan actually makes some cars in the UK today, which is something every single one of us benefit from. Ford have not made a single car in the UK for over 15 years now, and have not made any vehicle what so ever here for over 10 years. Why do people buy them? I can understand Tesla having kerb and supercharger appeal, and are at least giving something back in the way of cheap fast open to all charging which our charging network needs, but Ford give us nothing apart from a financial deficit. Stop buying them and buy something that gives back, be it jobs or at least a large fast cheap open to all network.

[@nottmfunguy]

Hi Dave in your opinion how would you encourage the majority to buy an EV? take away the temporary incentives and government interference, e.g. their so called mandate. I and my wife own 2 cars, 1 van. 2 diesel, 1 petrol. I use the diesel 4x4 to pull a horse box and livestock trailer this can reach 2.4 tons. Journeys vary from 50 to 120 miles and back. My wife is a local home visiting nurse so needs the car on the road in a rural area up to 14 hours in a day, ready to go The van is mainly used by my son to ferry engineering equipment. He does have another van too. How would you persuade me to go electric?

[@peteglass3496]

The new EX30 or early versions of the Hyundai Kona E and Kia e-Niro both with long warranties would do the visiting nurse fine as long as you can have home charging. There should be second hand e-Vivaros, large battery version, around by now or the recent version of the e-Transit, nothing's cheap. A couple more years and there should be more ex-fleet vans on the market. Horsebox a tough call - only an imported left-hand drive F150 Lightning towing up to 4.5t for now. The Maxus pickup won't do the weight, the BMW iX will tow 2.5t [with your spare £70-80k] and the T Model X just short at 2.3t. If the use-case is straightforward there are choices now, the difficult ones will only arrive later in the decade. In 2027 when Euro7 comes in, fossil cars will cost more.

[@nottmfunguy]

@@peteglass3496 Im in the UK, so things like the Lightening F150 will never be available. I think I will wait for a few more years before seeing what the changes will be. I think the most likely choices for both replacements will be Toyota RAV4 hybrid and Landrover Defender 110 hybrid maybe the choice in the future. We already have a Euro 6 4x4 so that gets around those ULEZ scams, not that we go into cities much. But thanks anyway. Oh yes the vans, I think that will stay as diesel, because of the high mileage it does and the weight it carries, plus my son has no time for EV charging and business is business that is more important for the commercial travelling.

[@djtaylorutube]

Clicking audio. Cancelled playback, sorry but it's distracting and surely trivial to address?

[@ISuperTed]

Screams compliance car to me, just to appease the quotas in the short time and get fined less heavily. Boring and overpriced with a hotch potch of VW and non-VW parts.

[@Koulis_]

Ford left it too late to adapt manufacturing for EVs and they aren't a tech driven company, the same applies to the traditional legacy makers. People will pay what they feel they should for these cars and discounts will happen accordingly. Ford will lose money and it will be a miracle if they survive against companies like Tesla and the Chinese and South Koreans.

[@agrilias]

Whats the pount in comparing the price of the Ford against ICE / Hybrids. Its irrelevant - we all know EV's cost more than ICE. Why not just compare the new Ford with the current Electric equivalents?

[@LeeYates-ks9jr]

Ordered one through work and it’s heavily subsidized by the government and costing me next to nothing for a very nice car. No brainer!

[@gregbrown81]

why will it fail, because its shit car, that's why

[@rickerbyct]

Awful lot of nonsense here from those who can’t afford one so assume absolutely nobody can afford one. Open your eyes and look at the roads, driveways and car parks and it’s obvious the many can afford these so called expensive, unaffordable cars

[@thenorseviking]

This is just fake bullshit. This car is going to be a bestseller. Electric car haters like this can say what they want. The time ahead will show that the guy is just a joke !!

[@ISuperTed]

Ummm ………… he’s a massive EV advocate! It’s just this particular Ford offering that stinks (and it does).