If You Know, You Know (SPEC COMMERCIAL)(Alexa 35 / Leica R)

Once upon a time, about 6 months ago, I filmed a video of my friend, and AC, James Lamberg prepping a camera on the sidewalk. I ran up to him and asked "what are you guys filming?", and he said "a mayonnaise commercial". After he said this very common production joke, the rest is history.
"If You Know You Know" is my take on a mayonnaise commercial, and my love letter to the brand of Japanese mayonnaise, Kewpie. The spot is about how polarizing mayonnaise is, with a twist of "My Strange Addiction". I made this to create something I can show (and dissect in BTS) on my channel, as well as to make something new in the food space.
BTS coming next week!
Shot on #alexa35 and #leica R's
#filmmaking #commercial #mayonnaise #director
Website: www.josephbress...
Instagram: / joebressler
TikTok: / josephbressler
Very special thanks to support from:
Early Morning Riot (www.earlymorni...)
Underhill Film (underhillfilm.com)
The Sodium Ranch (www.thesodiumra...)
Credits:
Agent: Bo Don - @bodonofficial
Director: Joe Bressler - @joebressler
Assistant Director: Cameron Cuchulainn - @classicbadjournalism
Editor: Lucas Lobel - @lobedobe
Colorist: Andrew Ceen - @ceen.mov
Sound Mix: Colton Jackson - @coltonjackson_12
DP: Cam Willis - @itscamwillis
Tabletop DP: Daniel Rothman - @danielrothmandp
1st AC: David Darlington - @depthbydavid
Gaffer: Devan Davies - @devan_davies
Grip: Xavier Veal - @ninjastatus
Tabletop Gaffer: Joey Chery-Valentin - @joeyvalentin3
Tabletop Grip: Ethan Hsia - @ethan_hsia
Stylist: Khushnoor Verma - @khushnoor_ksr
Production Designer: Emily Frank - @eafrank_visualarts
Cake Designer: Miko Kaw Hok Uy - @mikopaintscakes
Food Stylist: Erin Barnhart - @heyyallitserin
Food Stylist Assist: Sarah de Lange - #sarahdelange
BTS: David Famous - @davidfamous
Sound Mixer: Bill Vella - @chillvella
G&E P.A.: Desta Mutisya - @destamboss
P.A. - Matthew Stazzone - @matt_stazz
P.A. / BTS Camera: John Miles Codding - @johnmilescodding
Talent: Chelsea Bolles - @chelsealynnbolles
Talent: Annie Conolly - @annieconolly
Talent: Mase - @mase_robertson
Talent: #WoodyDavidGoldberg
Talent: Kiyomi Hirose - @kiyomi_inc
Talent: Kody Onyiuke - @kodyonyiuke
Location Site Rep: Tim Buckley - @ timothyjabuckley
Production Companies: Underhill Productions LLC - @underhill.film & Early Morning Riot @earlymorningriot
Equipment Rental: The Sodium Ranch - @thesodiumranch and @mellowfocal_

[@evanthecameraman]

Did I just physically clap for a commercial while sitting by myself? Yikes. I need to get back to editing.

[@joebressler]

thanks so much for the applause!

[@enoshsku]

Crazyyyy grade, did you use dehancer?

[@joebressler]

Thank you! This one was by Andrew Ceen. www.andrewceen.com

[@chelsealynnbolles]

I too prefer my mayonnaise in the shower

[@joebressler]

For luscious, shiny, and hydrated hair - choose kewpie 👍

[@chelsealynnbolles]

BRB, ditching my current hair care routine

[@samebdonfilm]

This is amazing, but also made me feel ill at the same time. Quality Spec Commercial

[@joebressler]

Appreciate it! Mission accomplished 🥲

[@KielHoilett]

this is brilliant, keep going

[@joebressler]

Thank you, I appreciate it 🙏

[@benjrayner]

incredible work Joe.

[@joebressler]

🫶🫶🫶

[@nicolette-taylor]

#TEAMMAYO

[@joebressler]

Amayozing