IGNAZIO JR & FRANCA FLORIO. A modern Sicilian Renaissance |

A presentation by Luca Cottini (PhD)
* The opening of the Suez Canal at the origin of Italian colonialism & the #Southern question
* The ascent of #Sicily in the 1880s and the Florio #business (tuna, sulfur, navigation, etc)
* Ignazio Florio, the national #exposition of Palermo (1891-1892), and Sicilian Liberty
* Franca Florio. A master of style, #fashion, elegance, and #influence
* The end of the Florio dynasty. Businesses end. True value remains
* The necessity of myth making in any #entrepreneurial journey
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[@YouMeandSicily]

Fascinating ! Thank you for this incredibly detailed and insightful video!

[@ItalianInnovators]

Delighted to hear of your interest! Thanks from the heart! And, of course, if you are interested in Sicilian culture and entrepreneurship, check out my latest video on the island's wines and liquors at bit.ly/innovators-sicilianwines

[@mar14f]

Great content, just finished watching the series called "The lions of Sicily" the story of the Florio family...i recently went to Marsala and went to the Florio wineries, Palermo, Cefalu where the series was filmed👍👌🙏

[@giancarloromano5950]

Very interesting the final Florio's business analysis. However, sad to see that the empire collapsed and there was no possibility to develop it in a better way. Marsala Florio is still existing and tuna fish is in general an important business in the food industry.

[@ItalianInnovators]

Thank you for your comment. Definitely the end of the business was not final as you outlined correctly. Sometimes external circumstances can mark the end of great stories. In our pandemic age, we might understand this well, as many businesses were forced to close or downsize due to the events. Grazie and I'm glad you liked the episode

[@angelefralet9518]

My ancestors are from Favignana since 1650, I wish to meet my relatives a day.

[@history_detectives_italia]

I thought that was really informative and insightful. The idea that entrepreneurship is about more than creating wealth, but also about creating a story, which can outlast the original business. Is this a particularly Italian approach to business? I think it is.

[@ItalianInnovators]

Thank you very much for your comment and I am glad you enjoyed the episode. Definitely there is an Italian (or rather humanistic) element in this approach to business. If you think about it the word busy-ness expresses not just a trade but also an individual condition of being busy. To create value is to create wealth but also to create meaning. So there you go, business & humanities, which is also the core of the Italian Innovators project. Buon anno!

[@stephennorris]

@@ItalianInnovators Thanks for your reply. But I still wonder. How much is this a uniquely Italian phenomenon do you think? It seems a contrast to a more Anglo Saxon approach to the rationale for business.

[@ItalianInnovators]

@@stephennorris This model is more prominent in Italy because of the relevance of heritage and humanistic tradition in the education system (vis-a-vis the STEM approach in the US). The models are not opposed to each other, but the American focus is more on the pioneering/charting a new frontier whereas the Italian one is about dig deep (De Cecco exemplifies the model of innovation as return to the origin). Hope this helps