In 2010, the 'Dirty Soda' revolution was born, but Swig is 'just getting started'

On April 2, 2010, Nicole Tanner opened a soda shop business in a small building in St. George, hoping to attract customers to a new way of getting their soda fix.
On that day, Swig was born. The operation was simple at first, with Tanner selling basic Coke and Pepsi products before the "Dirty Soda" was added to the menu.
"I really believed that once they tried it, and they felt that Swig experience and felt valued in our line, they would keep wanting to come back and get their drink fix from us," founder Nicole Tanner said.
Along with a great product, Tanner wanted a "fast-moving line with amazing customer service."
Now, 14 years later, Swig has 104 soda shops across 14 different states, with a goal to have at least 1,000 locations throughout the country by 2030.
"As good as the last 14 years have been, the next 10, 14, 20 is going to be even better, because we're really just getting started," Tanner said.
"Swig is a category creator, and it's not often that you get to be a part of something like that," said David Smith, Managing Partner at Larry H. Miller Company. "Nicole created a whole category of premium, customizable soft drinks."
Watch the video above to see how Swig got started and how it became a staple in Utah, and what she's doing to help others through her business.