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Richard Wiseman is based at the University of Hertfordshire www.herts.ac.uk
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The research described in the video is here:
Freedman, J., & Fraser, S. (1966). Compliance without pressure: The foot-in-the-door technique. Journal of Personality and Social Psychology, 4, 195-202
The presenter and producers not responsible for any adverse effects resulting from the use of the information presented in this video and this information is not intended to be a substitute for consulting with a healthcare professional.