Incorporating Paid Digital Ads into Your Communications Toolbox

In today’s digital media landscape, a hybrid communications strategy is a must. The use of both organic and paid digital advertising is crucial to reach target audiences and increase campaign engagement. Whether developing communications for public involvement, major project milestones, or safety initiatives, paid advertising can play a major role in enhancing your success. Webinar attendees heard from four state DOT communications teams on how they have used paid digital ads and the lessons they’ve learned doing so.