Inside Apple's Ruthless Business Strategy

EXCLUSIVE: We got an inside look at contract negotiations at the first Apple store to unionize.
The picture is damning for a company that claims its “soul is our people.”
Apple has stalled for 2 years while cracking down on unionized workers, forcing around 50 to leave.
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[@Beatricegove733]

More and more people might face a tough time in retirement. Low-paying jobs, inflation, and high rents make it hard to save. Now, middle-class Americans find it tough to own a home too, leaving them without a place to retire.

[@NoorJari406]

The increasing prices have impacted my plan to retire at 62, work part-time, and save for the future. I'm concerned about whether those who navigated the 2008 financial crisis had an easier time than I am currently experiencing. The combination of stock market volatility and a decrease in income is causing anxiety about whether I'll have sufficient funds for retirement.

[@PatrickFitzgerald-cx6io]

This is precisely why I like having a portfolio coach guide my day-to-day market decisions: with their extensive knowledge of going long and short at the same time, using risk for its asymmetrical upside and laying it off as a hedge against the inevitable downward turns, their skillset makes it nearly impossible for them to underperform. I've been utilizing a portfolio coach for more than two years, and I've made over $800,000.

[@foden700]

How can I reach this person?

[@PatrickFitzgerald-cx6io]

‘’Aileen Gertrude Tippy’’ is her name. She is regarded as a genius in her area and works for Empower Financial Services. She’s quite known in her field, look-her up.

[@foden700]

I checked Aileen up out of curiosity and i must say i am impressed by her Credentials. i emailed her already, waiting on her response.

[@C3bee0311]

WOW! Thank you all for the support and all the kind words. I am one of the folks working at the Apple Store in Towson, MD. I'm in agreement with a lot of you, I think companies should be held accountable. I believe ALL laborers should have the rights to be able to speak up for what they believe is right. I think Apple has made it incredibly difficult for us but we are so happy to know that there are folks who are listening to us and hopefully, supporting all of the workers who are looking to democratize their workplaces. It's only fair that we get to share profits in some way and this should be for ALL industries & ALL companies. They would be NOTHING without the millions of people who sacrifice their time and their energy to be consistently unsung and underpaid.

[@pull_up_the_roots]

💯👏 workers are how companies get surplus value and profit to begin with. Who makes the products? Who runs the stores? And to top that off, much of the technology that Apple's devices use comes from publicly funded government projects that they've repackaged with clever marketing and design. Marketing and design that also comes from wage workers, not executives in the c-suite.

[@scottabc72]

Thank you for fighting for all workers! Solidarity

[@quartzofcourse]

Stay strong! Sounds like apple is giving everyone else the things your fighting for, which means you’re having an impact improving working conditions for all Apple employees, not just those in your union. Rising tide lifts all boats

[@artosbear]

Can you talk about like, is there any kind of organized mutual aid support among y'all for taking care of people who've left or lost their jobs during this effort?

[@johnnynephrite6147]

next time dont make babies you cant afford.

[@Danger_Dingus]

First Apple is anti-consumer and anti-repairability. Now they’re actively working against their employees too. Neat! This cements my thoughts to take my money elsewhere for my next phone.

[@ohiasdxfcghbljokasdjhnfvaw4ehr]

all corporations are anti-consumer and anti-worker. they only thing they care about is making money for the execs and shareholders.

[@Novastar.SaberCombat]

Correct. But sadly, it doesn't even matter. Super-duper hyper-wacky crazy wealthy corporations control EVERYTHING. Absolutely everything. They may take, change, manipulate, steal, rebuke, censor, gaslight, suppress, or destroy whatever they wish. NO EXCEPTIONS. If you ain't rich, then you ain't sheet. 💪😎✌️ It is what it is.

[@williamjoseph98]

You can do that, BUT, you have to remember, MOST IF NOT ALL mega corporations fall under two even bigger corporations. Look up Vanguard and Blackrock. So you may think you a boycotting one company, but in reality, that same company, and the new one you decided to jump ship for, are STILL under the SAME umbrella, with the SAME investors. So either way they still win. I will give you a slight example. Apple and Android are owned by the same company.

[@Drbeckerproductions]

Unless you are getting a fairphone or something similar, you are pretty much switching seats on the titanic. It's not just apple, it's capitalism.

[@sunnohh]

Every other phone company makes apple look like a good guy though, liek samsung has slaves

[@bertbaker7067]

Corporate greed is the reason US worker's real wages haven't increased in over 40 years. Many workers are even making less today than their counterparts in the 1970s, when adjusted for purchasing power. Stay strong brothers and sisters. United we bargain, divided we beg. 🎶"For the union makes us strong."🎶 Solidarity forever ✊

[@arcanondrum6543]

Ray Gan Omics. Everything is working as planned.

[@alex.broman]

that's called 'capitalism', 'market will regulate itself', and the absence of government control over such things

[@bertbaker7067]

@@alex.broman you mean all these millionaires and billionaires didn't get so rich just by working extra shifts? Say it ain't so 🙃

[@alex.broman]

​@@bertbaker7067 well, no... yet it is also true. What i was saying is and a business will try to earn more and spend less - which is quite obvious and reasonable. As hard as it is possible. And they will try to cut out everything they possibly could, until they are not allowed to. This is where the government's presence needed. Take a look at Sweden for example: i believe, they probably would want to save on e.g. paternity leave, yet they are obligated to provide up to 480 days for both parents, being paid 80% of their regular wages.

[@bradchristy8429]

@@alex.broman 840 days of paternity leave, paid at 80%? Thats two years’ pay. Who is going to agree to that? And they wonder why women or child bearing years are paid less…..

[@davidsamuelson2089]

Apple is just walmart in a black mock turtleneck.

[@Novastar.SaberCombat]

Yup. But they RICH. 💪😎✌️ Filthy, super hyper, crazy wack funky rich. And no one and nothing can touch that. No exceptions; if you ain't rich, then you ain't sheet.

[@t.h.8475]

Ouch

[@handlemonium]

Sick burn. ROASTED black coffee.

[@AnonymousAnarchist2]

​@@Novastar.SaberCombat Money aint nothing. Its a digital number, nothing more, if your lucky its a peice of fancy looking paper. I am sorry you got tricked and scammed into thinking its worth any of your time. Now time, thats worth something. An hour in a park, just sitting and thinking is worth more then all the worlds wealth combined.

[@Novastar.SaberCombat]

@@AnonymousAnarchist2 Time *IS* money, son. ;) "Time is the only resource for which no creature may bargain..." --DD1 🐲✨🐲✨🐲✨

[@Jinchuricki27]

Tim Cook made $64 million last year and these people are asking for a 6 percent increase, let that sink in. Tim could literally pay them out of his own compensation and he would be just fine. This is insane that we have allowed things to come to this.

[@smileandlaughs]

These people are low skill workers. They are paid for the paid at a market value of their skill to do their job. Tech companies has been laying off employees to cut cost and make their shareholders happy. Let that sink in, before someone looses their job.

[@_techniker_]

⁠​⁠@@smileandlaughsdefine low skill. Not everyone has the ability or means to become a “high skill” individual. Does that mean that person should not be able to afford the necessities of life? Regardless of high skill or low skill, wages have not kept up with inflation over the last several decades and people are hurting. Labor has become cheap to these companies due to inflation. It barely makes a dent in their profits.

[@longbeach225]

@@smileandlaughs If they all walk off the job then they make no money. So I would say they got value. This attitude of they low skill what America is a dump country, yeah I said it. Its so much of a dump that even the Philippines looks better. Heck even Thailand they got laws that mandate workers get least 20 sick days per year. America can't even do that. Third World bottom feeder nation is what America is.

[@_A4A]

​@@_techniker_ Trying to explain to others the importance of the Middle Class is an exhausting conversation. People who make over six figures a year, see those that make below that figure as "Less Than Or Has Nots" and just not that I Important. It's wrong on every level and it's sad they think this way because at the end of the day, we all need each other and still have to survive on the same damn planet as a species!....

[@aceyage]

@@smileandlaughs Shareholders do nothing, bud. Fuck shareholders and fuck that mindset. The people working for the company make the upper management and shareholders money. They should have a much bigger piece of the pie.

[@watamatafoyu]

Fair wages, benefits, and treatment of workers conflicts with maximizing shareholder profit and executive pay. That's why they hate you.

[@silverXnoise]

This is an entrenched myth that only holds for the short-term thinking favored by investment firms and the politicians they’ve bought. We should be pushing back against that narrative, and underlining the long-term economic growth that can only exist in a more equitable society.

[@sprockkets]

You don't get valued over 2 trillion by not screwing the entire chain of employees.

[@heteroerectus]

They should go get a different job then

[@zerocal76]

Great point! Maybe now ppl won't be so amazed and married to Apple products. It takes a lot to get a product into a consumer's hand and not all of it is good.

[@edumazieri]

If a business can't succeed without screwing consumers and employees, then it shouldn't be in business. However innovative and amazing they think their product/company is, it's simply not.

[@austinjoseph2881]

*3 trillion

[@RandomYTCommenter]

I knew someone that worked at Microsoft and they said that firing people was a routine policy. LIke a lot of people and all the time. All these tech companies are the same. The salaries are high because they expect you to take the abuse.

[@meikgeik]

It's 100% that way in any publicly traded tech company. Look up the "Hype Bust cycle." I work in game development, and it's happening to the big companies in our space now too. I'm so grateful to be working for a small indie studio for the past 8 years. Sure I make 20-30% less per year, but they pay all of my health/dental/vision/life insurance, have paid maternity/paternity/medical leave, and I get 4 weeks of paid vacation that I can actually use, unlike the AAA companies now who do "Unlimited paid time off" but you never get approved for it. Also, I don't have to squirrel away half of my earnings constantly for a rainy day fund where the industry fires everyone for ~6 months.

[@funnyberries4017]

the retail people aren't getting paid like the guys in silicone vally

[@saininj]

I used to work as a vendor for Microsoft. It's the exact same there too.

[@Serai3]

As they say, the apple doesn't fall far from the tree. Back in the early 90's, I worked temp jobs at several tech companies in Scotts Valley, including Borland. Everyone I heard mention Steve Jobs' name hated, _hated,_ HATED that jerk. NO ONE had a good word for him. He was a narcissistic, abusive jerk even back then, and he only got worse. Hardly surprising the company he ran roughshod in would take after him, as company culture spreads from the top down, so gaslighting? Absolutely typical. Not the least bit shocking, in fact, I'd have been surprised if Apple _wasn't_ like that. That's what you get from a second-rate salesman who took his own acid trips way too seriously, who had cute ideas then bullied and browbeat everyone around him into doing all the work while he took all the credit. What's sad is that it hasn't changed at all.

[@wcjerky]

Are you certain that you are only talking about Apple, and not other corporate entities in America? Asking for a friend.

[@LeseanDeVon]

as a person who did aspire to work at Apple at one point, your experience is as similar to an old friend of mine and I'm glad that you're giving a warning of what they are lmao. Even if I own their products, it's still fuck them at the end of the day lmfaooooo

[@Serai3]

@@LeseanDeVon Maybe think about not lining their pockest?

[@probablynot1368]

Unknown to them, Jobs would task two groups to work on developing a product. He’d eventually choose one group and lay off the members of the other group. These were the workers who put in an amazing number of hours away from their families, too. Many marriages broke up under Job’s ‘reign’. Oddly, he could be ruthless, yet generous, as the same time. A group of engineers were coffee aficionados, even using a popcorn air popper to roast their coffee beans. They approached the Italian chef Steve Jobs had hired away from the Il Fornaio restaurant in Palo Alto (yeah, the place he’d go for breakfast every morning), asking for espresso machine recommendations. He suggested a specific commercial grade espresso machine. If they managed to obtain it, he’d train them how to use it. Of course, the purchasing department shot down the request. They approached Jobs, explaining their passion for good coffee, and how having the high quality, expensive machine was an investment in keeping them on the Apple campus in Cupertino, rather than dashing out for good coffee when they couldn’t always use their precious time to use the air popper to roast their beans. Bam! Signed! The device was several thousands of dollars, had to be plumbed into a water line, and they were all trained on using and caring for it. A few years later, that group was being moved to a different building. What about the machine? Of course, the new Apple team demanded it to remain, as it couldn’t just be lifted up and moved. These guys drafted another request, presented it to Jobs, and Bam! They had a new, upgraded machine.

[@LeseanDeVon]

@@Serai3 I get most of the apple stuff I have as a either a gift or refurbished second hand so I have no clue what ur trying to say lmfao

[@Westcork-ul1ww]

I see a room full of Apple employees using HP laptops.

[@GenerationX1984]

Yup. Apple successfully gaslighted the public into thinking they were still relevant decades after Macintosh computers. They're not.

[@peglor]

HP are scumbags too unfortunately, their printer business is particularly corrupt. Louis Rossmann has called them out more than once. Framework might well be the only computer company that aren't shamelessly profiteering at the expense of their customers and the environment.

[@ThirdHouse]

Those are the machinist staff helping us negotiate and navigate this process

[@microwavetaco2731]

That's what happens when you don't have that union pay 😂

[@kinghype9430]

I worked for Apple for 4.5 years.... It was the most draining job of my life! It's a non stop performance micro and passive aggressional tactics.

[@JohnDoe-lq8oe]

Agreed! I worked there from 2011-2017. It started out as a fun company to work for. Around 2015 or so, many of us felt it was transforming into another gulag. Many coworkers and I began having serious mental health issues from the stress of working there. After we left, our mental health improved tremendously. I learned many great things and met some amazing from the early years from working there. However, I was glad to get out of there.

[@kinghype9430]

@@JohnDoe-lq8oe same most of the staff were on some type of anti depressant, with social communication deficiencies, myself included. It took me YEARS after I left to get outta the depression I got shortly after starting there. No it wasn't just tht job that stressed me out. I had personal things as well. However I didn't bring it to work. I was recluse, which you know working there doesn't read well. Especially with race gender and local social constructs. It took me YEARS to get my footing down and put my bum.

[@bugatti314159]

I've never owned an Apple product in my life. This just reinforces why that will not change anytime soon.

[@brandtaylor93]

Micrisoft aint better

[@dwebtron8526]

and what brand are you posting this on that's any better?

[@dvdv8197]

Greed is not the desire for more, it's the desire for more at the expense of others. BE BETTER, APPLE! 😤😤😤😤

[@SgtJoeSmith]

so the employees are the greedy ones cause they want apple to take less so they can have more. cause the employees still make the same if apple makes more

[@t.h.8475]

Exactly!

[@SgtJoeSmith]

so you are saying the employees are the greedy 1s? cause they want more at the expense of apple having less. cause they dont make less if apple makes more. they get paid the same. and stop deleting my comments

[@hanzdekker1]

Teddy Roosevelt was all for Capitalism but not at the expense of others and the environment. We need another Teddy Roosevelt "The Bull Moose" but they just don't make em like that anymore.

[@jonathanjones3126]

Why would apple be better when their moronic customers buy slightly different looking devices for outrageous customers every year, devices that are in the 1000% of profit per device.

[@VideoGameStarChannelSupreme]

That $110 billion buyback would be enough to provide a $733,333.33 bonus to ALL employees. Even a 6th of that would amount to over 100k per bonus. Is it really so hard to redistribute the wealth instead of hoarding?

[@meikgeik]

b-b-b-but muh shareholder value! /s

[@AnonymousAnarchist2]

​@@meikgeikNo no, you nailed it. Thats the retort. Usually pointing to an increasingly smaller (by percent) retirement mutal fund.

[@bradchristy8429]

Cool. Start your own business, build it to where you could execute a $110B buyback, and do with it what you will. Until then, sit back down.

[@bradchristy8429]

@@AnonymousAnarchist2That’s the reply because it’s correct. Cope.

[@aeromtb2468]

doesnt work that way. they are a public company

[@oneofus6924]

exact behavior as starbucks and their shameless bullshit

[@MelMitchJackArt]

They hired the same anti union lawyers as Starbucks. They bought the playbook for thousands per hour.

[@phxsisko]

It's laughable watching common folks think a company actually values any of it's labor force. One of the million reasons I don't support Apple or their products

[@yellowblanka6058]

Once you exceed a certain number of employees/become publicly traded employees become just replaceable cogs in the machine, not human beings deserving of dignity and respect. Sad, but true.

[@xant8344]

There's no tech company worth supporting

[@gsogymrat]

So what technology are you using to watch this video? Who ARE you supporting? Seriously, it isn't like Samsung, Microsoft, or Google are any better.

[@edgeofEurasia]

I can't imagine going to business school and getting an MBA to learn how to screw everyone from customers to employees over

[@aerialdarkguy]

I hope this extends to their office staff as well! Theres a really good book i read, You Deserve a Tech Union, that really changed my views on whether office workers need a union.

[@dvdv8197]

What a shocker. Disgusting. BE BETTER, APPLE!! 😤😤

[@Your_mom736]

😂

[@dvdv8197]

@Thegingerbreadm4n as if that justifies it in any way... 🤦‍♂️🤦‍♂️

[@richardc6269]

This shows the world that our supreme court decision giving companies' personal status was wrong.

[@ddlang2514]

What was that film years ago exposing corporate culture and comparing the typical American corporation to a psychopath?

[@ppmny7015]

Isn't it The Corporation? 2003

[@jul.escobar]

Oh I'll have to check that out. ​@@ppmny7015

[@-Subtle-]

Steve Jobs was the worst gaslighter of them all. He literally claimed he founded Pixar. Lol. He bought them from Lucasfilm. Guy was a straight-up liar. He stole his OS from Xerox.

[@fgoindarkg]

Jobs was a psychopath.

[@dvdv8197]

Negotiating for TWO YEARS is UNACCEPTABLE. There should be LAWS in place, FORCING companies to get to an AGREEMENT within X months. 6 tops! 😤😤

[@TheMisterGuy]

"There should be LAWS in place, FORCING companies to get to an AGREEMENT within X months. 6 tops!" ...Or what? If there's a forced outcome after a time limit runs out, then whoever benefits from that happening can just make ridiculous demands and never agree to anything. I'm pro-union right now, but that's because the workers are getting cheated and unions are bringing us toward fairness. We can't go overboard.

[@jonathanjones3126]

How apple repairs a device, sell the customer a new device. How actual tech repair people fix stuff, they do miracles according to apples repair techs. If you work in a apple retail location, walmart workers have more skill then you so no.

[@AnonymousAnarchist2]

​@@jonathanjones3126Think things through. Finish the thought. Why does apple not train thier techs? Why would an apple store join an machinist union with machinist training avalible. Common now...

[@jonathanjones3126]

@AnonymousAnarchist2 a good independent repair tech with access to the legit parts can fix almost every issue the apple techs say is impossible. But apple techs main purpose is to sell more units, battery going out buy a new phone....

[@AnonymousAnarchist2]

@@jonathanjones3126 You are getting close. You have half of the equation. Now why would they join a machinists union? Actually the full extent of a machinist is pretty unkown so I will answer that. Machinists are the engineers. They are hands on engineers, all engineers trained in the apprenticship system are machinists. Several steps above a tech in training, and capability, they can build you a new phone from raw materials, or recover anything. You just have to go to right machinist, just like any field machinists have specialities.

[@mrrogers4591]

The soul of Apple is money. Never forget that. Just look at the prices for Apple products. At the end of the day, don't forget the important fact that it's all about the money.

[@a_d_a_m]

They charged a thousand dollars for a monitor stand. Do we really need to discuss any further? They’re just greedy maniacs plain n simple. Master gaslighters indeed

[@Private-GtngxNMBKvYzXyPq]

Sunlight is the best disinfectant. Please keep bringing these issues to light.

[@MrDd39203]

I would like to see more perfect union look into the poverty wages of adjunct professors/instructors

[@Woogachaka42]

Biomedical engineering grad students at emory just unionized. Its a shared department with Georgia tech, and the phrase used on the GT side has been "that just cannot happen here". I think that could use a look

[@wen6519]

Yes please!!!!

[@saantii]

Life-long Apple fan lost

[@aeromtb2468]

and you think google is better

[@dischorddynne]

@@aeromtb2468 They probably don't 😭 both are awful

[@jeremyf9124]

At least Apple has stores. Microsoft had a lot of them and shut them down. Why doesn’t Google or Samsung or Sony have stores? They certainly have the money for it. How is that fair to workers or customers to not have stores? Life isn’t as simple as “company x bad” & “company y great”.

[@MatthewCrawford]

When they started using slave labor, they lost me

[@Tpbraut]

​@@aeromtb2468you are using a Google product!

[@althechicken9597]

They've ghastlit their customers so well that their customers ghastlight other people for them. Inspiring Cultlike behavior is one of the easiest and oldest ways to make a fortune.

[@rarephoenix]

🍎 Apple is just doing what they're allowed to do. I've been surprised at how companies like Honda have unions outside of the U.S.A. but will happily not have them in the U.S.A. It shows we must have regulations for every single company.

[@Primo_extracts]

All these disgustingly wealthy companies wouldn't be so freaking wealthy if they did the right thing. But at least all their employees would be happy and isn't that worth it? I don't understand the greed.

[@skylerlightning4620]

Greed is sin for reason

[@jeremyf9124]

It’s generally not a personal thing. Once a company “goes public” (sells shares to raise capital: this is called “equity financing”) the CEO is under pressure to maximize profit for the shareholders. If the CEO doesn’t perform up to shareholders’ expectations, they’ll sell their stock, the stock price will drop, and the board of directors will replace the CEO.

[@jeremyf9124]

I’ve worked for various small and large businesses. With the smaller ones, there tends to be a lot of favoritism & nepotism and unfairness based on the pet peeves & personality of the owner. With big companies, they’re demanding about performance numbers, but as long as you meet those, they don’t care who you are…the *isms aren’t so prevalent.

[@MrStumpson]

You know things are bad when people who work full time jobs, essentially work another job to unionize.

[@spindlecitysister]

Businesses care about one thing and one thing only: PROFIT

[@zattack87]

Glad I don't work for them anymore.

[@SgtJoeSmith]

im glad you dont too

[@oneofus6924]

stock buybacks are literal robbery of your employees

[@Your_mom736]

Very familiar and I can’t connect the dots. Please provide the details.

[@ChadTV-vi7lk]

Not if employees own shares.

[@Your_mom736]

@@ChadTV-vi7lk yeah but still…..

[@tonywright8342]

So good this is being talked about. Tim Crook is just that. Look at how nothing can be repaired now. As time goes on I hate them more and more. I want out and researching doing that now.

[@gking407]

When one of the highest earning companies in the world is shy about employee benefits and wages I suspect it’s because they’ve been stealing from their workers’ productivity for a very long time

[@ssgg23]

The very definition of a company is stealing from employee productivity lol

[@Teamsterteacher]

If a company is a collection of people with values then ALL of people need to have a voice.

[@josephj6521]

I’ve decided to never buy another Apple product again. Treating workers poorly plus insane prices for anything, I’m saving my money.

[@HLLPanzerShrek]

What I keep hearing is we need to do something about the rich.

[@chrominox]

0:12 bro is a fan of some TRVE KVLT NORSK Black Metal. Respect.

[@dancarlton7973]

I had the Gorgoroth's Incipit Satan CD once.

[@leo-rp1ps]

I WAS LOOKING FOR A COMMENT ABT THE SHIRT love it

[@charlenelohnes4698]

I believe apple should shut down all of their cash cards people are loosing tons of money as no refund.. I was thinking a lawyer should be hired to apple. Shame on them. Screwed

[@macgp44]

I've never bought an Apple product for the same reason I've never bought anything from Walmart.

[@681278]

It’s such a gross strategy of oh this store unionized, what do they want oh okay lets roll what they’re asking for to all non-union stores to to prevent this from spreading.

[@who2u333]

Since Regan, stock manipulation has been the key to making sure that the line go up. There was a reason, in the early part of the 20th century, these manipulations were illegal. Now we have workers just trying to get back to where workers were in the 50's.

[@maxerd]

A company of such magnitude has no excuse to neglect union concerns. Addressing concerns would be a drop in a bucket for Apple, but they'll stifle everything and anything for the sake of it, out of spite. If they can impact and reduce union agency, that's a win.

[@jsgbourno]

United workers unite!!! Keep going and be strong!!!✊✊✊

[@ohiasdxfcghbljokasdjhnfvaw4ehr]

stop letting them draw it out! give them a deadline, and if the deadline is not met, instant company wide strike. if they have the option to draw it out, they will. don't give them the option. union negotiations aren't two friends trying to come to a unanimous decision. it's two warring factions with conflicting interests. you better use every power you have, because the company will.

[@achtungjamie]

Keep fighting

[@smrk2452]

Of but “there’s a staffing shortage bc nobody wants to work anymore “

[@packersredhot]

The naivety of people is astounding, all corporations are only interested in profit. They will tell you what they're about by their actions not their words.

[@TrentAdam]

3:12 now how does the mall closing at 8 instead of 9 make it hard to pick your kids up from school? That doesn't make any sense.

[@Sythemn]

Just another reason to not buy their stuff...

[@Novastar.SaberCombat]

"If you ain't rich, then you ain't sheet." --J.P.

[@BigBoiiLeem]

1:35 "There's money there". There most certainly is. Apple had $61.75 billion in cash-on-hand according to their last shareholder report. It's actually a problem for them. They want to get rid of as much of their cash as they can. But, they're not giving that cash to their workers. If they divided that cash into equal bonuses for every Apple employee (161,000 people), each person would get $383,500.

[@j.kristineemmons]

Reminds me of "gig economy". They have workers convinced that unionizing is bad, and having them fight against their best interests

[@chewie94116]

I only bought Apple when I was in college, but not since then. Now, I use Samsung phones and computers from Dell and Asus. Apple is very controlling and wants you to buy only Apple products. Apple creates software to make their phones and computers have a difficulty time with other software/3rd party apps. Apple says they value privacy, but the phone hears everything- I always see ads on my friend's Apple phone about stuff we talk about.

[@codbdup88]

Every corporation is anti worker. “Power concedes nothing without a demand”

[@FxHnd05]

Wait, are the iSheep waking up??? Say it ain't so. 😂😂😂

[@bloohaus8670]

Apple blows, I switched to android a week ago. I can't get texts from other apple users even after pulling my number from their messenger platform, contacting my carrier, apple themselves, and getting online with a manager. I got "whelp idk" even though they designed their SMS MSS system to purposely hurt Android users. Gotta love that they make the problem, won't fix it, and hurt both current and past consumers. I can't text my family, clients, or friends for over two weeks if they own a iphone. Such a trash company, hey buy this metal glass box that's been the same for years... and the only change is software which we gas light our consumers to think they need to buy new hardware to get. Fuckinnnnnnggg scummmmm

[@TruthAndMoreTruth]

These workers are describing every retail job that every existed. wages, suck, raises suck, scheduling sucks, communication sucks, workers are rarely supported. Apple could be better...

[@PeterCombs]

LMAO...Apple is no different than every other massive company focussed on only one thing...SHAREHOLDER VALUE...they have not ever viewed their employees as anything but the hired help.

[@ZoeyZwee]

It's actually crazy to me that Apple is such a large company that there could be a union of just Apple retail employees

[@oldguy445]

All of these reasons are why I don't purchase Apple products.

[@Latenightnonsense-td5yd]

Either make the product or close the entire brand altogether. I’m tired of hearing about people being treated poorly. If we can’t have nice technology because crusty old dudes in suits refuse to pay people fair wages, then fine, I Don’t Care Anymore, stop treating people poorly , and either pay them fair or close your dumb shiny electronics company. I’m Typing this on an iPad, yep, but whatever tech exists, exists.

[@TruthAndMoreTruth]

The Apple Store is an abject failure. The store is the most uncomfortable place to be. I visit one every few years, and that's enough for a few years.

[@MatthewCrawford]

I stopped being willing to use their products when they decided sweatshop slave labor was the best way to make money

[@waynelast1685]

I’m a stock holder and extremely not happy with this tier structure of benefits between store workers and other Apple workers like engineers and executives. I also pay premium prices for Apple devices. I expect Apple management to immediately stop all these frivolous distractions, disruptions and conflicts. This better change and I mean it. I believe in the Apple ecosystem but that includes ALL employees.

[@mattb9664]

Always knew something was up- you can tell by how the employees interact with you as a customer. Glad I haven't purchased much of anything from their stores.

[@bouncehouseofficial]

Why are these retail workers acting like they work at the cuperino office.

[@jackel54130]

That sounds like a corporation. Cares about money and not the beating hearts that keep it running.

[@jamesl9371]

Pay the workers more!!! The profits should not go to the billionaires only!! Wealth inequality is the root of most of the problems in the United States

[@jmo4410]

Welcome to the world of ruthless capitalism. This sucks, people around the globe need to come together to overcome the ruthless capitalism system that benefits the rich.

[@shaneilellis9832]

Yeah protest.

[@millax-ev6yz]

Here is my favorite bit, if you don't like it quit. Then you'll find out every company does this when you get a different job. Every company busts nads, do more videos that aren't in the mainstream, apple is not unique

[@BD-lq4id]

Apple has a legal responsibility to make its shareholders money. They are legally obligated to fight against unions. Our system puts them in an impossible position as nearly the largest corporation in the world if they sincerely want to treat their workers well.

[@arcanondrum6543]

Tim Kook reminds me of Jack Welch of General Electric, a company that was one of the original members of the Dow Jones Industrial Index to (eventually) be REMOVED from the Dow Jones index. Now, while that happened years after Jack Welch stepped down, it was Welch who repeatedly mortgaged the future of GE to book short term profits. Tim Kook knows less about Apple Technology than some of the people who appeared in this video. Tim Kook was an industrial engineer whose time at Apple was spent CLOSING Apple factories and using contracted factories to build Apple Products. Kook cares about short term profits, much like Jack Welch of General Electric.

[@paganlark7037]

It's so sad because the amount being asked for by the workers is so small, especially compared to the profit margins.

[@AnonymousMusing]

Apple needs to learn that without those workers, they would have no product to put on the market! Come on, Apple, do right by these workers! This is why I will always purchase an android!

[@DyceFreak]

Using money like some kind of social credit currency. China has taught you well.

[@saantii]

@@DyceFreak What does this have to do with China? You sound delusional

[@wcjerky]

​@@DyceFreak Money is free speech according to Congress. I'm certain that China didn't craft Citizens United, either.

[@nightwalkerscrypt]

What will happen is Apple will shut down ALL USA Operations and move it all overseas. Apple ..does..not..care about anything but money

[@DyceFreak]

@@wcjerky Yes, bow down to your lord and savior: Money. Never stop to think that maybe your shouldn't consider money to be the end all be all, because then you lose the game. Oh shit, I lost.

[@Venomater2012]

This is why people should boycott all apple products.

[@gauravaws20]

All the drama for paying the frontline 6% more when you’re a trillion dollar company and made billions in profit? Capitalism ftw? Insane.

[@rachelhyatt5766]

I have the same Star Wars shirt 😂.

[@VanceWarren83]

I use to work for Apple as a tech support agent. It was rough! Everything you said to a customer had to be positive. You couldn’t simply be honest. Not in a rude way, but just in an honest way. The supervisors were ruthless. Messaging you whilst on a call, asking why you spent 2 minutes in “after call work” when they only want you to have 30 seconds. As a support agent, I wanted customers to not only have the correct information but up to date information that could help them. With Apple, it was very much, hang up the call and into the next customer. Mentally, it was tough. A couple of people in my team ended up on medication for anxiety and depression.

[@Humandriver5280]

Credentialed workers face many of the same issues. White collar sweat shops with70 to 80 hours a week are all too common.

[@Basillio11]

Shocker…Apple is acting in bad faith and still, most of you own at least one of their products.

[@PeterCombs]

How is Cook going to get by if he and his husband only makes 30 million next year. ???

[@gybzen]

Have never owned an apple product. Never will.

[@dancarlton7973]

Their iPhones are made in China.

[@MelMitchJackArt]

As a former Apple Employee who watched this anti union sentiment build and make it impossible for disabled employees to have any power, I left. Solidarity to everyone in Towson for putting up the good fight. Glad to see this type of content come out to put pressure on Apple to ACT RIGHT with their employees and respect the union.

[@thomasmeldrum6238]

A store unionizes to promote positive changes from apple, apple makes changes to avoid more unions, everywhere but that store. Those are brave folks to strike out and do that. If only there were some sort of impartial body that could govern the situation and make sure the bargaining table is fair

[@boombot934]

Unionize, unionize, unionize, unionize 🤗🤗🤗

[@mikemcaulay9507]

While what Cook is saying is true about a company being a collection of people, the fact that he hasn’t steered Apple to really act on that speaks volumes. I’m in the process of starting a new company where it will not just be a collection of people. It will be a collection of owners. Not owners of a tiny square through some stock program, but an implementation that has been successful the world round. One employee/member one vote. No hierarchy. No bosses. Just the shared responsibility we have to each other to treat each other well as we seek to earn a living. A company that will exist for the employee’s sake. If you’re curious and want to chat I’m always looking for feedback, good, bad, etc. I have a lot of the fundamental aspects written down and have been organizing them, as well as gathering case studies from different countries where similar models exist under the name, coop.

[@Neberheim]

At least Apple is selling me a product, instead of selling me as a product.

[@zshn]

I'm an employee too (not Apple) and still don't understand why employees throw shade on stock buybacks. Stock buybacks are targeted for investors. If I was an investor and paid a financial advisor to invest my money and they didn't use that money, I'd want the unused money back; not given out as recurring wage increase to the financial advisor's staff. If nothing, the leadership bonuses should be capped to X times the company's lowest wage earner. That is worth fighting for. Stop obsessing on buybacks, they're not related to employees.

[@douglasbrittain7018]

A salary is based not necessarily on how hard someone works but how easily they can be replaced. They need to realize this. For a company it is very wise for the company to buyback and reinvest in their company.

[@user-cc7wq9op1o]

Gorgoroth!

[@sleeplessengineer1450]

Intel treats their employees a lot better, they even give paid parental leave. They also manufacture their CPUs in the US where factory workers are paid a living wage, something Apple obviously doesn't do.

[@ssgg23]

Unfortunately Intel the company is a sinking ship. Tons of layoffs happening

[@Educatedunhousedperson]

I'm so glad I never got into Apple.

[@bhough410]

It's amusing how people think working in a union will magically improve their life quality.

[@rileywhetstone1755]

A saying I heard was "You don't get rich working for someone else". I added "Most of the rich conned, cheated, stole or inherit their money.

[@liketheduck]

Your power is your unwillingness to work. Vote with your feet. Punish Apple with turnover.