Inside TikTok: Culture, strategy, monetization, and more | Ray Cao

[@Blockbreakerdeluxe]

I currently work at TikTok and I am in fact using a burner account to avoid repercussions. I want to start by saying that TikTok doesn't want true diversity. I would encourage anyone to ask TikTok about the ethnicity of the workforce and the striking lack of diversity will be apparent. The company doesn't operate like a startup and in fact like many other Chinese businesses they have a very rigid hierarchy which is difficult to break even if the hierarchy slowed down the progress. The managers are super biased and high visibility work is only given to Chinese employees while the rest of the staff does the support work. Instances of meetings switching to using Chinese language are very frequent. This is true for meetings about US business with non-chinese leaders present. They simply don't care. I will not go into WLB issues as almost everyone is aware of them, but if you are not Chinese don't go anywhere near this hot pile of stinkiest sh*t.

[@lvernon9471]

I loved him discussing how TikTok is more for top of funnel and brand awareness. That’s been my belief about the system. Get eyes on your product/company with TikTok and make different content for the other platforms.

[@viktoriialiashenko627]

Okey, you sold me Duolingo. Thank you for the interview.Lots of insights🔥

[@Julieskvz]

Thank you so much for this episode. I am new to TikTok and this was really helpful. 🙏🏻

[@Nashadelicable]

So glad to see this, considering how pervasive TikTok is, it’s amazing how little we know about its working

[@srishtiofficialpm]

Loved this episode. Learnt a new concept Context, not control, gonna dig deep in it now.

[@user-zu4pm2lr8s]

He actually understands diversity and customer centric, not just technology or engineering centric🎉

[@katetyshchenko1806]

Great episode Lenny! PS never been comment # 1 😀😀

[@Girl-splain]

Love this episode!

[@FengFamily-u2c]

Meta ads delivery algo is trying to find who has the best intent to watch or convert and it doesn’t tie to your friends

[@FengFamily-u2c]

The algo comment on Meta, it is wrong