The full-stack PM | Anuj Rathi (Swiggy, Jupiter Money, Flipkart)

Anuj Rathi is the Chief Product and Marketing Officer at Jupiter Money, where he leads product management, marketing, design, growth, and analytics. Before Jupiter Money, Anuj served as the Senior Vice President of Revenue and Growth at Swiggy, VP of Product at SnapDeal, a senior PM at Walmart Labs, and the first-ever PM at Flipkart. He’s also one of the most beloved and respected product leaders in India. In this episode, we discuss:
• How product management is different in India
• How to rethink your approach to new users
• How Anuj operationalizes the “working backwards” framework
• Why Anuj thinks PMs should be more full-stack than they are
• How to use Anuj’s “4BB” framework to get better at product strategy and prioritization
• Advice on developing innovative roadmap ideas
• The three essential skills of a successful PM
• Three reasons why leadership fails• Why OKRs don’t work in marketplaces
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Find the transcript and references at: www.lennysnewsletter.com/p/th...
Where to find Anuj Rathi:
• X: / anujrathi
• LinkedIn: / anujrathi1
Where to find Lenny:
• Newsletter: www.lennysnewsletter.com
• X: / lennysan
• LinkedIn: / lennyrachitsky
In this episode, we cover:
(00:00) Anuj’s background
(04:28) How product differs in India
(08:34) When modern product thinking started to gain traction in India
(14:01) How Anuj thinks about new-user experiences
(15:07) Scott Belsky’s “lazy, vain, and selfish” framework
(19:59) Why PMs must understand category consumers
(22:30) Anuj’s philosophy on the PM job
(23:59) How Anuj applies the working-backwards framework
(28:36) The importance of FAQs
(30:10) The full-stack PM mindset
(33:06) Anuj’s “show don’t tell” framework
(36:19) How to use the show-don’t-tell framework
(39:14) The impact of using this framework
(41:27) Anuj’s “4BB framework” for product strategy
(48:59) Contrarian corner
(50:49) Anuj’s “framework of 3” for great PMs
(52:34) How to develop grit and influence
(54:00) Three reasons why leaders fail
(56:21) AI corner
(57:51) Lessons from building a successful marketplace
(1:02:19) How to balance and maintain stability on all sides of a marketplace
(1:07:48) Lightning round
Referenced:
• MakeMyTrip: www.makemytrip.com/
• Shaadi.com: www.shaadi.com/
• Bharat Matrimony: www.bharatmatrimony.com/
• Flipkart: www.flipkart.com/
• Ola: www.olacabs.com/mobile
• Swiggy: www.swiggy.com/
• Jio: www.jio.com/
• UPI: cashlessindia.gov.in/upi.html
• The First 15 Seconds, by Scott Belsky: / the-first-15-seconds
• Jupiter Money: jupiter.money/
• How to get better at influence: www.lennysnewsletter.com/p/ho...
• Working Backwards: www.workingbackwards.com/
• Range: Why Generalists Triumph in a Specialized World: www.amazon.com/Range-Generali...
• In Search of Greatness on Prime Video: www.amazon.com/Search-Greatne...
• Team Topologies: Organizing Business and Technology Teams for Fast Flow: www.amazon.com/Team-Topologie...
• Conway’s Law: www.atlassian.com/blog/teamwo...
• Taobao: world.taobao.com/
• Alibaba: offer.alibaba.com/
• Working Backwards: www.amazon.com/Working-Backwa...
• How Brands Grow: What Marketers Don’t Know: www.amazon.com/How-Brands-Gro...
• The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands: www.amazon.com/Luxury-Strateg...
• The Office on Peacock: www.peacocktv.com/stream-tv/t...
• Rise: www.risescience.com/
Production and marketing by penname.co/. For inquiries about sponsoring the podcast, email [e-mail].
Lenny may be an investor in the companies discussed.

[@vry.design]

Okay, So 1 min in and already hooked.

[@sayanmaiti9199]

It's fantastic to see Anuj in Lenny's podcast :). Thanks, Lenny, for finally making it happen. I look forward to seeing more people speak of the evolving Product scene in India globally.

[@Entrepreneur_in_progress]

I like the framework of thinking of users as "lazy, vain, and selfish". It would be cool to have a product leader from Europe and China to talk about product from their perspectives. Especially from Europe, as Marty Cagan pointed out many times European companies are obsessed with process, which leads them to have a feature team rather than a product team.

[@thepotatoist]

That's why I love Lenny. Instead of going on a tangent of his own like most podcast hosts do, he asks a nuanced question which can have multiple answers. And then, he lets the guest speak without interruption.

[@mohitnirmal5773]

Nice to see Anuj on this podcast. Very insightful 🙌

[@bhawanipratap2147]

amazing insights, and thoughts around full stack product managers are spot on.

[@priyamsaraswat]

Amazing insights!! 👏

[@shubhamchoudhary8427]

Amazing insights for anyone building in India not just pms

[@ariganguly2009]

I did not know about Anuj, but I came away with a wealth of info about the contrarian thinking towards successful Product Management. Great choice Lenny.

[@sandhubc]

This was super insightful and useful. Thanks Lenny for bringing in Anuj here.

[@ashimabiyani4260]

This video was really helpful for all us budding PM folks.

[@anshulabhinav13]

Nice to see Anuj here, great work Lenny & Anuj!! 👍👍

[@gauravshroff9864]

Thanks Lenny for this podcast!

[@basieniaa]

Very interesting interview. Thanks a lot

[@skepticalplatypus55]

This was a great podcast. Thanks for interviewing all the product managers that you do, Lenny. The conversations are very insightful and I have learned a lot. If I can make one suggestion that I believe would improve your podcast tremendously: sometimes you finish enunciating each word fully and stopping before starting with the next word rather than letting them flow into one another. I believe if you allow words to flow more between one another, it would improve the podcast. Again, thanks for all the great content!

[@JideLambo]

We are in the business of influence. We are influencing users to do something else, engineers to build something fast, leadership to sign off on plans. PMs are Fullstack influencers. - Anuj Rathi

[@bouilu7519]

Lenny just one question :D I'm just starting with your channel and there's a lot to listen. So what you can name as a top 5 vid's to improve the product vision and product management skills, specifically in growth field. I'm more about starting from, cause hope soon will dedicate time to watch all of these

[@LennysPodcast]

Check out this post: www.lennysnewsletter.com/p/the-best-of-lennys-newsletter-2023

[@AshBriley]

भाई हेल्प के लिए धन्यवाद

[@sharbaridas2343]

I think i need to take a half day from work. Its so deep. 😅