Install Google Tag Manager on Shopify (and Send Purchases to Google Analytics 4)

[@LovesData]

👉 Watch my video covering a new, easier way to track Shopify ecommerce events into Google Analytics: kzbin.info/www/bejne/oZbYmIGHeLuFe6s

[@ML-od9jw]

All setup correctly but not firing,.. neither "add to cart" nor "purchase" 😕 maybe an update needed.

[@LovesData]

@@ML-od9jw you can find troubleshooting tips at: www.lovesdata.com/blog/troubleshooting-google-analytics-ecommerce and you can also use the Google & KZbin app: kzbin.info/www/bejne/mnOWhZR6h9Osfdk

[@ConcreteGospel]

@@ML-od9jw Same here. Have you find a solution by any chance?

[@leons.1610]

Hey Benjamin! I really, really, reeeaaally LOVE your videos! I like the calm and happy way you talk and explain things and the quality is overwhelming. Thank you SO much! Keep up the great work. 😍

[@DanielRudy1]

Next level GA4 & GTM integration instructions for Shopify. Great job. There’s something seriously wrong with Shopify for not automating this procedure, rather than having webmasters jump through hoops.

[@olivertruswell]

Thank you for making this. One problem...the JSON file I downloaded from your site was very different from what's in the tutorial. So once you get to 10mins of this video you're completely lost. And now I'm worried it's messed up things inside my GTM. Worth checking out because you skip over this bit quickly without much explanation.

[@malebasics1]

This is an awesome video. step by step in all my years in Ecommerce I think this is the first time I don't have to go anywhere else to look for an answer. Thank you

[@lumenartstore]

Agree

[@lumenartstore]

Excellent

[@kellysofferman2876]

Can't understand why such a low number of likes for such great videos. Thank you so much!

[@lesleybell1359]

this was a life saver, thankyou! I've been trying to sort out e-commerce tracking for weeks, and this is the first tutorial that's actually explained it

[@timnoakesmith2465]

This was awesome, everything totally seemed to work, the only issue I had was that it didn't fire the Add To Cart trigger - attempted to debug but couldn't find the source issue!

[@sakshaamjain]

Hi did you find any solution for this?

[@hakimh4876]

@@sakshaamjain same here, I'm trying to fire this event but nothing happens. I will deep dive as I need this information

[@micha.r3270]

same here, any actual solution now? :D

[@nevish1]

Hi there, did you manage to find the issue for this? Thanks!

[@micha.r3270]

@@nevish1 not yet 😒

[@keunwookim1722]

Thanks a lot, Benjamin. I've been tried out other GA4 ecommerce videos, but nothing has been worked except your video. Super thanks!

[@SwagglyKids]

Hi Benjamin, Outstanding video! I followed your instructions but it did not fire the Add to Cart event. If you would please clarify or provide some additional guidance I would be very grateful. Thanks.

[@sakshaamjain]

Hi did you find any solution?

[@AbdelKaderJrab]

Hey Benjamin, thank for the video, I am following it and downloaded the .json container but when I import to GTM it shows 1 tag, but in your video it shows 2 tags (Add to cart) and (Purchase), can you please advise, thanks

[@UIUniverse]

Thanks, Ben. New to Web Analytics. Hope I will have to watch a lot more videos of you!

[@vestamichel2549]

For everybody who is experiencing issues with add to cart not firing. Same with me. Just pause that tag and create a new one, that will fire when clicking the button "add to cart". There are videos of how to do that. parameters will be button_class and value {{Click Classes}}. Trigger should fire on "some clicks" Click classes contains --> *your button class name*

[@LovesData]

My tutorial over here - kzbin.info/www/bejne/imfbZ5qtgcqthLM covers button tracking, but this won’t give you the same level of detail. To get product details, you will need push to the data layer as I’ve covered.

[@urg454]

@@LovesData But as per your video above, Add to Cart isn't firing. So many comments are here but no solution as of now.

[@LovesData]

@@urg454 have you added the code to your button? The top two issues I’ve found for people where it’s not working are; #1 they were using a different theme and didn’t know where to add the code, and #2 they found the add to cart button, but didn’t add the code.

[@momo_chiii]

Thank you so much. Only your tutorial helps me with my client's Google Tag problem. Your tutorial is very organised and easy!

[@scottmcbulldog]

Fantastic video! Great explanation and thank you for the resources

[@sunnisukumar]

Excellent tutorial, Benjamin! I love how you combine video tutorials with your blog posts.

[@cleobernardino8404]

Thank you very much!! excellent teaching!!

[@KlaasVictor]

Your channel is the BEST! The way you explain it is so good, and I trust every bit of it. Thank you very much!!

[@CelesteMeredith]

This was such great info and love the step-by-step. I have one question, when using the pre-configured GTM container do I need to change the name and public ID before importing into Google Tag Manager?

[@orikakuli1]

Hi Benjamin, when i add that long code to the checkout page in shooify, i notice in google analytics that it captures 2 purchases when purchasing only 1 time (using Paypal)

[@juliedesoutter6411]

Thank you so much ! I managed to install GTag Manager on my shopify ! I didn't go through the purchase example because I can't do dummy purchases, but it all seems good as I followed all your instructions precisely. thanks again, i will go and watch other videos

[@eddynoname5283]

By the way, the step where he says how to add myshopify as referral exclusion, in Google Admin - Data streams, it's not called More Tagging Options anymore. It's now "Configure Tag Settings"

[@jacksonstevenson5680]

Thanks mate! You're a bloody lifesaver. Videos are very thorough and easy to run through. Greatly appreciated!

[@Freek25]

Thank you so much for this. Have been looking for exactly this for a while now. Love the way you explain every step in detail. Thanks again!

[@XiallaLife]

Amazing. You're a genius and your descriptions and pace are perfect.

[@giovannipennucci5795]

Thank you for the video... I follow every step but at the end my analytics don't track the purchase event in analytics debug mode and so I have no conversion event in my data :(

[@jaredhill8258]

Thanks for your help! I am seeing the purchase come through but not the add to cart. Any idea why? I added the container via the file you shared.

[@sakshaamjain]

Hi did you find any solution?

[@urg454]

I believe that one out of two should come to GA4d. If its a Purchase, Add to Cart shouldn't be reported and vica versa. What's shown in the video above i.e. both fired for same user is wrong. I think he fixed the file later on. For me currently, both are not firing in debug mode. Very frustated.

[@laulandify]

it seems that you have updated the tags for add to cart and purchase, so you have merge all the events in 1 tag only

[@onlythebestcandles7442]

Thank you so much for this information! You are so helpful, easy to follow, and your voice is absolutely wonderful.

[@kaushikgm7225]

Hey I followed your method but the purchase tag is not working

[@jobertsabino4359]

Thanks for the video Benjamin!! From all the video that I watched, this is the only method that I tried.. I just implement it today..

[@mattabbagnaro6677]

incredible. watched it the whole way through and implemented everything. thank you so much!

[@fredichshain7441]

Thanks for your video Ben, it has been very helpful! More helpful than the standard video from google analytics as it doesn't tailor to Shopify. However when it comes to testing GA4 purchase (connecting GA4 with our website and make a test purchase), mine doesn't connect with the "purchase" function. And I tried it 4 times, and this is still the same. Do you have a trouble shooting for this? And mine also don't have the "configure" button in google analytics for some reason. Do you know why this is the case?

[@Iliketrainsbrooooom]

likewise

[@bartphillips5289]

Excellent video and great instructions for a non technical user. I have noted that with the addition of GTM that many of my URLs are being flagged as "Needs Improvement" as a result of an increase in the LCP parameter to over 2.5 seconds. Any idea of a fix?

[@gitteronald8746]

Dear Benjamin. Thanks for your great and easy to follow along tutorials 🙏🏼 I hope you’ll be able to help me. When I import the container I don’t get the add to cart and purchase tags and no triggers or variables. I only get a Google Analytics| GA4 | Ecommerce tag ??? What am I doing wrong or has the container been changed?

[@LovesData]

I've updated the preconfigured container to use the method I cover in this video: kzbin.info/www/bejne/eZ22fZelg7CNg6s it does include a trigger, but it's single trigger called 'GA4 | Ecommerce Events' that matches any ecommerce events that are pushed to the data layer. And there are variables in there too.

[@gitteronald8746]

@@LovesData thank you, Benjamin. Would I need to back trace the steps from this video, and just follow the new one? Or can I keep the steps I’ve made in this one?

[@sokkendam]

Indeed, should we just continue the remaining steps following your new video or should we delete all we did and start again using your new video.

[@mihneab]

After the import I wasn't able to preview this new tag. For some reason it doesn't fire, although I assigned it to my GA4 configuration tag. All the scripts were added in theme.liquid and in Shopify settings, but it doesn't fire. Any ideas why is this happening? Thanks

[@rgh5520]

Thank you for your straightforward and informative video. You have gained a new subscriber!

[@ankitrawal001]

Thank you bro. Super easy steps! Really appreciate it. Thank you.

[@MingoBoys]

Thanks for this tutorial. I went through all the steps and it seems to be working except for the ecommerce tracking. Having the same issues it seems as others with the add to cart / purchase tags. Hopefully there will be an update soon.

[@jamiescott8082]

Is it correct that Google Tag Manager can only be used for Shopify Plus and not with standard Shopify accounts??

[@dancewithink]

Many thanks for sharing the tutorial in detail. Hope it works on my website.

[@CoughlanEstateWines]

Great video. Very well explained. Just wondering the benefit of installing GTM with shopify when there is the native integration. Another source says you do one or the other, not both. Thanks.

[@Elegantiks]

For tags after downloading the file from your site, I see GA4I Ecommerce Events...no add to cart.....

[@TerryCarney]

Thank you for posting, and sharing the container too. You made this all so easy. Great video as always but this one saved me heaps of time and stress.

[@LovesData]

That’s so great to hear. Thank you for letting me know!

[@DeanHNZ]

Helpful Video - Do you need to complete the purchase order for the add-to-cart button to fire in Google Tag Manager?

[@LovesData]

No, if implemented on the button, then it should fire on the button click.

[@chrisluo5075]

Can not to download the gtm pre-container , the link is not work

[@anastasiapyshna2855]

You have helped me so so much! Love your videos, they are so informative and to the point. 11/10

[@KlaasVictor]

This is the best channel ever 🙂

[@chaudharyahmad1694]

Hmm I don't know why did you choose such a difficult method to add shopify store with tag manager. It is a two step process but I don't know why you added data layer and a large piece of code in additional script

[@SivaGopi]

Hey Benjamin. Great tutorial as usual! As mentioned in the video, I've imported your pre-defined container, but when I added a product to the cart, the add to cart is not firing. Is there anything I miss wrt to the code? Thanks

[@GastonWman]

how can i delete everything i did after this video? i did exactly everything and the events are not firing... i also see people asking for help, with the same problem i have and he doesnt give a s***

[@ceciliebckmannolsen6898]

Hi, and thanks for the great video. I have a question about the Shopify preferences section. Do you remove information about the Facebook pixel in that section when you set it up in Tag Manager? Or do you have the right pixel listed there, in adition to Tag manager setup?

[@rowstyles]

this was my question too-as i currently have GA info there. please lmk if you've solved it!

[@azurainc]

Excellent video with great instructions!

[@JustYourHair]

Thanks, I see an ID that starts with GT, is it the same as GTM? Something like GT-T5MR...

[@maddistribution8465]

Thanks for the great video, I can see the data being sent in GTM, however, the item ID is not variant specific? So it would not be sending full data to adwords for product campaigns or dynamic remarketing?

[@mvsxxxx]

Awesome guide! Thanks for sharing!

[@gabrielpiche2698]

Hey! Thanks so much! One that that I've noticed is that all the orders paid via Shop Pay aren't being capture with that approach. Am I the only one?

[@Fred-hq3bp]

Hello Benjamin. Thanks a lot for your video explaining step by step the process. It's Great! Unfortunately I do not succeed in getting AddtoCart event fired. I have made the whole process twice but without any success. I used Shopify "second level" (so not the "basic" one) and I use the "Prestige" Theme. What should I do to get things working fine and getting major event "Add_to_cart" & "Purchase" of course? Thanks for your help Benjamin.

[@xtine_ferguson]

I imported the json file, but it's different than the video. Instead of Purchase and Add to Cart triggers, there's an Ecommerce Events trigger. Is this just an updated version? Also, I see a variable called Undefined with Undefined Value as the type. What should that have been?

[@sokkendam]

I experience the same issue indeed. Benjamin can you help us out here?

[@02nov96]

Thank you for pre-configured container 😍

[@user-gj2cy3xt3w]

Hey Benjamin, I was quite impressed with your video and showing the tip of listing your Shopify store under "Excluded Referring Domains" in GA4 and Analytics. After doing that the Enhanced tracking fired in GTM, brilliant, but the orders does not show in GA4 under conversions and also not under Analytics E-commerce data. I'm wondering if that is because the domain is excluded as a referral? But it does fire in GTM so why can't you trace it in GA4? There seems to be a discrepancy. I'm hoping you can help me. Thank you Chantel

[@spdevotions125]

This was so helpful. Thank you!

[@mihneab]

Hey Benjamin. This tutorial is great like all the others! I've imported your pre-defined container, but when I preview it, the tag is not firing. I saw you did some updates to these containers (now just one instead of two), but it's basically the same principle. Am I missing something here?

[@aprilmccullin9865]

Thank you so much for making this video! You are so easy to follow!

[@alfredomtzj]

Great video!! Hey, does adding all this code affect negatively Facebooks Pixel tracking (i.e. facebook pixel won't track as well)? Or does it not affect the facebook pixel and it's tracking at all?

[@MrPaolojazz]

Hi Benjamin, congratulation for your video. Very Well explained! I do not get your same results importing your GTM json. What I have downloaded is GTM-GA4 Ecomm.json and importing it does not contain any trigger about add to cart. What I am doing wrong? Many thanks for your help.

[@codybateman6785]

Same, did he reply?

[@sokkendam]

@@codybateman6785 Same here, I see no reply yet.

[@sokkendam]

Correction, there is reply beneath the question from Gitte Ronald (3 weeks ago)

[@davidhan3672]

the datalayer is not firing at all!

[@mikem4237]

Based on the new GA4 “send e-commerce events” and {{Events}} tracking recently added by Google do we need to update or change the shopify data layer and/or GTM data layer variables or tags (specifically purchase tag)?

[@carlosdelamora3516]

Great and very helpful content!, thank you so much

[@jaymarshall1966]

Great video. Very helpful.

[@its-rachit]

Hi Benjamin, I have a question abot the custom events that you provided in your containjer. In the triggers you have mentioned that this trigger fires on all custom events. I don't understand this. For add to cart trigger, should'nt it get triggered for some custom events. and we could give condition that click classes must contain the class of our add to cart button. For purchase we could select some events and give condition for page url and d can speciify that it must contain url of the thank you page. Please let me know if that can be done

[@靠谱哥聊创业]

Super details. It helps. Thanks

[@dis9084]

Hi, Thank you for such a good guide! Very clear and professional! But do you have a guide on how we can connect the data from G4A and those tags to Google ads to track the conversions? In debug mode, it fired by my website necessary event with purchase, but I do it without debugging mode - I don't see any events registered back in my analytics.

[@kiliandreher]

Same here.

[@teagan-blue-sense-digital]

Thanks for this! A great help

[@albinkozowicz4046]

O man... I can't thank you enough! :) I wish you all the best you can imagine!

[@lopezjd]

Excellent video, thank you very much for making it. A doubt. At the end, when I verify that the gtm information is correctly sent to GA, when displaying in the purchase menu, in item, the price appears with several 0's. Do you know why and how it can be eliminated? Thank you very much!

[@bertt1055]

Awesome video! Your content is great.

[@LovesData]

Thank you so much!

[@savoirvivrehomewaresgiftsn3986]

Amazing! thanks!

[@Percus]

Hi man, thanks, you save me lots of time

[@bobgroenveld]

Hi Loves Data! I really like your video's. And now i installed the GA4 exactly like the video. But now its not tracking "added to cart" but succesfull order is working well? How can i fix this problem

[@anthony-9117]

I am seeing my purchase event in tag manager, but NOT in the debug view of GA4. Could this be the issue - For the Purchase tag. Under Tag Configuration. Under More Settings, There is setting forEcommerce - Send Ecommerce data. Does that need to be checked? I looked at my tag that I imported and it is NOT checked.

[@OnlyOneConqueror]

Hi, Can you help me please? at 10:56, when I do this step "Tags" show as 1 new "Triggers" 1 "variables" 9 I'm stuck here. if you can help me it'll be great. Izzy

[@fatemafarag7991]

hi, in wordpress we can use (a data layer checker ) to setup variables in GTM, what another can i used for shopify store?

[@ahmedmadbouly409]

i`m realy love you brother thanks

[@SorinAntonieConstantin]

Thank you! It works perfectly

[@danielbowers9633]

Hello when you deleted all other existing google site tag managers @ 3:39 to replace it with the new site manager code...why would you delete the old for new do they not optimize the same results? Does the New Tag offer a better read of products i'm guessing? I want to change them but i don't see why i should go through the extra work.. Please inform me Great video!

[@maorid4218]

I have followed the tutorial to the letter, thank you very much, but my purchases appear twice in Analytics. How can I correct this?

[@jasmineandjadeinteriors]

I don't have a more tagging options? Please advise

[@mshahbazsiddiqui]

Thanks a lot. Stay Blessed.

[@jackkeith1783]

Why the "times: 0.01" in the code variables?

[@TarcisiousKuateRasegojwa]

My question is once google tag is included, do I need to remove Facebook and google pixel since I would have them on the Google Tag manager

[@goatsigns]

Important considerations... I do not understand this part. If shopify does not allow us to track the checkout steps, how are we tracking purchase conversions? Later in the video it appears we have add to cart and checkout being tracked. I am just a little confused about this part. I need to track those conversions in order to tell if advertising is effective.

[@goatsigns]

The preconfigured container did not work properly. I only have "Google Analytics | GA4 | Ecommerce" in tags. I do not have add to cart or purchase.

[@v-video9927]

If someone cancels the order on Shopify or returns the order after 1-2 days. Does this data also pass to GA4 because this thing causes discrepancy in Shopify data and GA4 data at the end of the month?

[@kamikazelombardo]

Hi Benjamin! I'm trying to configure my datalayer without success, I don't see the information as Google suggests to see. All I see is some events that are not well configurated (like view item, select item, add to cart) the only one that's working is purchase. Any tips on how to configurate them? Thanks in advance!

[@CandiceDeVille]

Everything worked perfectly well... but it seems Paypal as a payment method blocks the tag from firing. Any suggestions on how to overcome this?

[@TimoPeters88]

Thanks a lot, really helpfull!

[@KirilI-gd8im]

Your tutorials are amazing! Been following you for awhile now, but when I try to publish the uploaded container from the youtube video I am getting this error: Invalid tag reference Google Analytics | GA4 | Ecommerce This tag references a tag {tagReference} that doesn't exist or has been deleted. Please either revert your changes or remove the reference to the missing tag. any ideas why that might be?

[@Marketer-ey8mr]

Does this work for Checkout pages on Shopify Basic Store?

[@BBQCrypto]

why does the purchase tag fire not when it should, but immediately when the page is opened? Help please

[@louis-philippesavard742]

Awesome, keep up the good work.

[@TarcisiousKuateRasegojwa]

crystal clear love it