INTELLIGENT Men Are Falling For This Rolex Trap!

[@RealMenRealStyle]

What's the best alternative brand to a Rolex watch? Comment below! ➡ kzbin.info/www/bejne/Z4mTiKBqraihask - Click here to watch The Affordable Luxury Brand Rolex Can't Compete With?

[@Minuteman4Jesus]

Antonio, everything you said is spot-on, but you missed *marketing as art.* Navy SEAL Jack Carr used the Rolex Sub-Mariner as an art piece in his novels. It is a quality piece, but it's more of a collectible watch and for his main character, it is indeed a family heirloom. I believe this is the proper perspective for Rolex!

[@TheRikyaguilar]

I don't have an alternative brand, and this story explains why: I have a mentor who is about 25 years older than me. He has a PhD, and his son recently got a PhD as well. When my mentor graduated, he went to visit his wife's family in France. Then, they went to Switzerland, where he got himself a watch from a local watchmaker. When his son graduated, he went to see extended family in France, and then went to Switzerland to get a watch from a local watchmaker. My point is that I like having a story behind certain accessories. If I'm going to spend a few thousand in a watch, I would rather visit the watchmaker myself and have a story to tell people when they ask me, "Hey, that's a nice watch! Where did you get it?"

[@El_Porcho]

Omega for sure.

[@alfieakaronaldog]

Omega and Grand Seiko are not better than Rolex 😂😂😂

[@El_Porcho]

@@alfieakaronaldog Of course I would expect that answer from someone that knows nothing about watches.

[@seeadler1442]

I have a GMT Master that I bought at the Navy Exchange in 1978 at age 25. The going price then was about $550, but the NEX was selling it for $350. As a teen I had regularly seen ads in National Geographic which described Rolex watches as those worn by adventurers. I went on to long careers in the Navy and Merchant Marine where the watch, rated as a chronometer in the pre-digital age was useful with celestial navigation. It has had a very regular rate of error throughout its life that was perfect to that kind of navigating. Retired now, I still wear it daily and continue to love it for the memory and connection with the life of adventure I was privileged to enjoy. I never saw it as a fashion statement but only as a tool and it has served well. When I die, it will be left to my son.

[@michaelblazin4093]

That use of the expected rate of inaccuracy monitored via a log ended a long time ago. Worldwide broadcasts of time signals of GMT were available after WWI and definitely for WW2. I suppose someone might still have kept the log as a backup to a backup. You could reset your chronometer just before taking a sighting. Sightings were at local noon and maybe once a night. Enjoy your watch, but that was the reason the ads said adventurers, not mariners.

[@chriscon8463]

Beautiful watch & story! Sounds like you got your money’s worth.

[@paulbonaventura4969]

The true reason Rolex existed, a tool watch with a purpose and quality. I never really liked the brand, especially for the "FLEX" today but I respect their roots and tool watch development

[@vintagecrazyjay4970]

Thank you for your service.

[@thiagogregory1]

Hi. I was not born in 1978. In fact, I was -26 years old

[@kalashnikovsociety7980]

"As a kid who grew up in a trailer park,..." I love that you mentioned that. I sit in many meetings where I'm the only guy in the room not wearing a Rolex and am not going to lie, I've been tempted. I too grew up in a camper and then a trailer. Decades later I now look back at that kid and find that I'm still happy with a Casio F-91W. A watch doesn't define a man.

[@zugzug6773]

wearing a 91w right now

[@RunawayYe]

I could recommend great brands who make beautiful dress watches for much cheaper than Rolex but you have a different kind of problem - if everyone in the room is wearing Rolex then you will always (negatively) stand out if you wear any other brand in that room. If you wear something cheaper you will get looked down upon. If you wear something more expensive you will get the "does he think he's better than us?" look. So my advice is not to wear any watch at those times.

[@zugzug6773]

@@RunawayYe To me if your in some kind of wealth competition space it's best not to compete. I'd wear a Casio CA-50 because Marty Mcfly wore one. Like those guys who have money but wear a resoled pare of grandpas dress shoes and drive a classic bmw from the 70s 80s or 90s.

[@AJayZy]

@@zugzug6773 Those German cars are not cheap to maintain but I get what you’re saying

[@glennet9613]

Admire their Rolex then check your Casio and say “it’s pretty accurate too, only twenty seconds fast”

[@vr4787]

As a kid, Casio was my first “grown up” watch in 2007 from Sears for $15. Only had to change out the battery once, still looks good & keeps ticking away.

[@TheSuperappelflap]

classic

[@iveivic-fr6zk]

Agree ,my fist watch has also been Casio and still works the same after 15 years and battery has been changed only once .

[@ssing7113]

As does a Honda do the same thing. Make mad money. I guarantee you 99% you will buy the Ferrari. Not keep the Honda… These humble brag stories are cope. They aren’t real life and aren’t the norm. Ok if you’re an outlier yet exceptions don’t make the rule. If you had mad money I’m quite sure you wouldn’t be wearing a Casio anymore..

[@EsoRimerCz]

@@ssing7113 Bill Gates wears Casio. I guess he has not enough money according to you :D

[@darthkek1953]

@@EsoRimerCz I think Bill Gates spent all his money at Epstein Island.

[@Karmazov]

Another fact is that a significant number of Rolex owners don't even use their watches because they are afraid of scratches or other wear and tear. Their watches end up sitting inside as safe queens. They spend all that money but are afraid of using them. These days there is another issue of wearing a Rolex and that is fear of robbery. There are tons of stories about people getting robbed for the Rolex watches. So the question is that if you don't want to wear it after spending thousands of dollars on it than what is the point of getting one in the first place ?

[@Sabodable]

To tell people you have one and try to feel better than them.

[@crownandbrim9261]

I had a two-tone submariner and I refused to ever take it off. I beat the piss out of that thing and even wore it to pour and finish concrete once. Why have it if you don’t use it? Most stuff wipes off and all but the most horrendous scratches buff away

[@VideoArchiveGuy]

Is robbery a concern? Sure. That's why you have insurance.

[@keysersoze503]

​@@VideoArchiveGuyIs there bullet insurance?

[@regsantotomas]

As a watch enthusiast, I can wholeheartedly agree with you. I too am a former Rolex owner but haven’t looked back since. There are so many better brands that provide better value at that luxury price point. With over 1 million units produced every year, it isn’t even unique. Highly desired? Yes. Rare? No. Plenty of other high horology and superior quality models and brands that actually care about their customers.

[@I_like_YT_lots]

As a watch collector for over 30 years I disagree. True there are a lot of brands out there, but Rolex as a brand has lasted a long time mainly due to its reliability,design and marketing. I'm not saying EVERY Rolex is worth buying (Celini I am talking about you), but there are pieces which are classic for years to come. I personally don't really like 5 or 6 digits which I think a lot of people are very salty about especially the hype we have been experiencing for the last 10yrs as it is no longer a geeky hobby, but something people will flex on social media. My first love is a white 16520 when I was 12 (where no one in my social circle will know or would care). I never see it as an investment, I have been telling people to buy a sub at a "fair" price and wear it for 10 yrs and sell it around the same price you got it for or a bit more. Vintage watches is like art, it takes yrs to find a good example if you have a particular model you want. You need the know how to figure out what is original or not. Is not simply walking into and AD and buying this ugly Yachtmaster OP had shared. With the same money I would choose a 1016

[@philipparana9225]

@@I_like_YT_lots Rolex may be more overpriced but they are extremely well made for a mass produced watch and hold that value so well it's price is irreverent. Big fan of gran sekio.

[@I_like_YT_lots]

@@philipparana9225 I don't disagree they are well made watches. But I do agree with other is overpriced at least at grey. GS is a watch geek's brand where it deserves more attention. But is not visually pleasing to a lot of people (including myself). For example I went to a Revolution GS organised event in London, where as you probably know is like a known etiquette to wear the brand of the event. Not one single guest worn a GS there.

[@alfieakaronaldog]

@regsantostomas What a crock 😂 Name the better brands/models? Which Rolex did you have? What was wrong with them? Sell at a profit? What have you got now?

[@alfieakaronaldog]

Rolex are not High Horology lol They are tool watches. You seem to know a lot. People should 100% trust what you say 😂 Any high horology brand will be just as hard to get and will cost 4x the money. Why doesn’t Rolex care about its customers?

[@seanmccauley1446]

Omega is the sweet spot for me. High quality watch that I can buy at any time. And it blends in. If you know, you know. Most people just see it as another watch. Love my omega speedmaster professional moonwatch.

[@thetruthhurts7500]

Omega is a fine watch for those who can't qualify for a Rolex...Enjoy!

[@svalbard01]

@@thetruthhurts7500 I prefer my Vacheron moon phase.

[@dotover9013]

@@thetruthhurts7500 qualify for Rolex….lmao.

[@thetruthhurts7500]

Look up the word..it is why you can't get a Rolex. @@dotover9013

[@fontyyy]

You can buy them new, cause you can buy them at anything from 15-40% under retail on the second hand market!

[@scottfuqua7355]

I’ve own 2 Rolex’s (SSDJ) and two-tone Submariner for 40 years. I just broke the sapphire crystal (avoidable, but life happens). I dropped it by an authorized dealer for crystal replacement and servicing. The shop sent it to Rolex (Dallas) for review and estimate. The estimate was circa $7,300. The big ticket was a “new bracelet” which by itself was $4,800 as memory serves. I reminded them it was sent in for the crystal and service. The Rolex person said they either do “everything or nothing’. I told them to send it back. I’ve located a Swiss jeweler who will perform requested services without all of the crap. When I get it back, it going. I have everything down to the signed receipt and have been offered figures around $10K, I’ve replaced my watch with Tag and it works fine. Audios Rolex…

[@lx95020]

GS quartz for me.. Quality piece with minimal maintenance. As stated, no one really cares what watch we are wearing unless it's a watch-head. Great video!

[@emu314159]

And most of the people that care you have a Rolex care that you are successful, not that you're a knowledgeable person about watches. In fact, you'll go a long time trying to find someone who does care. But you'll probably have a friend, or at least an interesting conversation.

[@m3mario]

I’ll buy a GS when they put some decent lume in there

[@lx95020]

@@m3mario I can't disagree with you..... Lume doesn't add that much more to the cost..

[@m3mario]

@@lx95020 it’s not the cost. It’s the functionality.

[@Iuckylukey]

There is a recent Teddy Baldasarre video about his visit to GS in Japan, it shows the care and beauty they put into their quarz movements which are finished like a mechanical movement! I just wish the seconds hand would sweep and not tick. Otherwise quarrz rocks, I am wearing an Omega Seamaster 120m Calypso from early 80s and its amazingly beautiful. Movement also has Geneva stripes.

[@oldstocks]

The mistake of being a watch collector versus being a Rolex owner. I got a Rolex Submariner in 1985 and have worn it everyday since. My dad paid $750 from the Navy Exchange. He bought a GMT Master from the Tokyo exchange in 1964 ($250). Both of these were lifetime worn in peace and war zones.

[@MrTPF1]

I bought a gold & stainless Datejust from the Armed Forces Exchange catalog in 1988 for $2300. It was beautiful and was dressy enough to wear to anything, but also not too flashy so you could wear it with jeans and a polo shirt too. I recently gave it to my oldest son and wanted to know how much it was worth and looked up the replacement cost for the same watch. I was STUNNED to see they're going for $12,000 now, and even the stainless steel Air Kings and Oyster Perpetuals are starting at $10K. They're as high as kites to think they are worth THAT much.

[@jackthomas6952]

Yea there’s high prices and then there’s straight up Rape which Rolex now is.

[@TheSuperappelflap]

Adjusted for inflation from 88 it would cost like 5K in today dollars, and then brands like this can charge more than that because theres plenty of suckers born every day

[@fallinginthed33p]

There's a market of investors who buy them and sell them on to other investors. I'd say they're more like fools. There are much better watches for the same price but the problem is that you can't sell them on for a profit.

[@truxton1000]

The new ones yes but the older ones are priced much lower. Weird as those older movements are actually better quality.

[@toxsickdog]

i have a rolex oyster perpetual I bought in the 80's and still wear it It's a good watch but I would never pay anything close to $10K for one.

[@Adwnpinoy310]

The classic watch enthusiast journey: Rolex is the best > rolex sucks > rolex is pretty great

[@Alritealritealrite]

Is it that common?

[@jeremydahm2124]

ha ha ha.... exactly....

[@Yautah]

@@Alritealritealrite Yeah, not only in rolex, it appends with a lot of stuff. People start with something famous in its field (could be book, tools, cars, etc), they use it a lot then get bored with it. Then they try the other stuff and come back to the first famous one. At that time, with experience, they can see it for what it is and why it's in the place it's in, even if it's not their favorite.

[@NCSheriff7]

Or Rolex is overrated, overhyped > got one wow they perfect > boring and not admirable for collecting

[@frankchoi5789]

Yes. Eventually realised that's the only watch you can sell quickly if you needed the money, devalue the least, can pass to you children, never goes out of style, and the only watch non enthusiast would know. If that's not great I don't know what is.

[@michaelvezina8985]

Back in 1976 while on a vacation in Fiji I bought two watches at the hotel gift shop. Back then Fiji was a duty free country, I don't know if it still is today. One watch was a Rolex Explorer 2 and I paid $285 US. The other was the Omega moon watch which set me back $195 US. My point is that without all the hype these watches are not worth anything near what they sell for today. I didn't even really like them so I eventually traded them in for a vintage18k gold Omega Constellation which I still have and enjoy today.

[@zedhiro6131]

After my 51st trip around the sun and surviving 5 bypasses I wanted to celebrate by purchasing a luxury watch. I purchased a Longines because I could afford it. I am beginning to get tulip crash vibes from the modern watch industry.

[@ivancho5854]

One of the symptoms of the widening gap between the rich and poor and the destruction of the middle class is that behaviours of the lower class change. Many people feel like they can't afford to own real estate or even have children. Indeed among the young I have heard that only 40% of people in the West intend to have children. Ironically this means that the poor have more disposable income which they spend on entertainment, eating out, holidays, clothes, pets and... luxury goods. The rise of Rolex is a sign of social decay and demographic decline and as you suspect will inevitably end very, very badly. By choosing to not invest in the future of our society, our children, we inevitably are creating false and unsustainable bubbles. All bubbles pop. This time many will explode simultaneously. Buckle up it's going to be a rough ride. All the best.

[@ssing7113]

Nah. Inflation will always trump along with these really aren’t mass market items. And if the artisans exit from lower demand or age deaths. Then the price will just keep going up. Not down as the scarcity goes up with less units made.

[@georgehofgren6123]

You *would* be correct, but as is Plain to see... Rolex CONTINUES to hold the line on pricing, which ANY other company of nearly Any product Anywhere in the world would use to suppress Demand. Instead they stick buy their guns, price the product Honestly and just let dealers try to navigate wait times. You need to rethink here. Kind regards ✨️

[@Armchair-Investor]

I have Rolexes and I don’t care if the watch market crashes. I want to pick some more up on the cheap.

[@LeLeebell55]

I love Longines too...❤ I have several vintage ones in many styles. Also own one solid 18k yellow gold 1979 vintage Lady Datejust with baguette and round diamonds on the face/markers... unique beautiful

[@ProductionJunction1]

I tried to buy a Rolex. Failed miserably. Then a friend told me in the yacht world crew wore omegas and owners wore Rolex. And I bought a summer blue omega and LOVE it. Will never sell.

[@dannysimenauer5745]

This video speaks for many of us who have tried to buy a Rolex at the AD since the Pandemic started in 2020. At the end of the day the buying experience for new Rolex customers is much to be desired. Rolex seems to be more interested to appeal to the Patek Philippe buyer then the person buying one watch to celebrate a life event. The experience at the Authorized Dealer, where the AD wants you to buy thousands of dollars of stuff you don' want for the privilege of buying the Rolex you do want, is a turnoff for anybody who has self-dignity. In the meantime, so many other high quality brands with availability and affordability are out there.

[@Anonymouslyme1]

Rolex at retail are actually decent value compared to their competition, they are very durable high quality and precise watches and their bracelets are by far the best of any watch. You can’t buy an equivalent quality watch for the same money especially one which holds their value or indeed appreciates.

[@Bobtek]

When I see a Rolex on someone's wrist, the first question I ask myself is, "is it real or fake?". So for me, it doesn't work as a status symbol because it actually makes me wonder if the person wearing it is actually wealthy enough to afford one, or if they're just trying to trick me. For that reason alone, I'd never buy one.

[@TOhara-eb2lp]

That’s one reason I rewarded myself with an Omega. Ever hear of people making fakes for them?

[@darthkek1953]

@@TOhara-eb2lp Yes.

[@mountainhobo]

"the first question I ask myself is, "is it real or fake?"" -- That says a lot more about you and your insecurities than the person's wearing it.

[@Bobtek]

@@mountainhobo Mate, if someone needs a Rolex, fake or otherwise, to show the world who they are, that person has insecurities I can't even begin to imagine :D

[@TOhara-eb2lp]

@@Bobtek As I said before, that’s why I buy it for myself, not the opinions of others.

[@americanpaisareturns9051]

This is a tough game. You can’t be intimidated. You can’t be frightened. And as far as I’m concerned, ‘Rolex’ can go straight to Hell.

[@NinjaNovice]

Everyone has their opinions. Rolex has high quality and high value for the dollar time pieces. Watches are not investments. They are not a flex for other people to see. The watch is only for the person wearing it. Thats it, nothing more. Buy a watch that makes you happy.

[@jirskyrjenkins1959]

I say this all the time - nobody can identify the watch you are wearing unless they are right next to you (watches are small!), and even then most people don't recognise watch models by sight. Only other watch enthusiasts really understand or care. And then of the watch enthusiasts, everyone can appreciate Rolex for what it is and for what it definitely is not. So if you bought a Rolex because you love their offerings and are prepared to meet the price / jump through hoops - all power to you. If you bought the Rolex to impress other people then you are foolish.

[@bigc208]

@@jirskyrjenkins1959 Watch enthousiasts and crooks Looking for a quick score. A lot of the new stainless steel sport models have polished center-links in the bracelet. That’s an attention getter.

[@Goaltimer]

@@jirskyrjenkins1959it depends where you go. Most people don’t care and recognize your Rolex in the US. It is different if you do business in India and some other Asian countries. They appreciate the fact that you are wearing a quality watch while you are trying to sell them your quality product for example.

[@El_Porcho]

Nailed it. For a guy that rarely talks about watches and doesn't have a watch collection channel you nailed every point about Rolex. I'm not a fan of them either.

[@thetruthhurts7500]

That's exactly how Rolex wants it...Keep the lower class out.

[@kzlfaku]

@@thetruthhurts7500 Many don't buy Rolexes even if they swim in money, exactly BECAUSE Rolex might have this attitude. Not buying a Rolex is a statement!

[@gavinwhite9743]

These watches are not craftmanship. No more than a BMW is craftmanship. There is a reason you don't see inside Rolex manufacturing. 1.2 million watches a year, close to 4,500 per working day, these are mass produced, robotic assembled pieces. That's fine, I own a 5 digit sub, and love it as a beater on a rubber strap. Its probably my favourite, just cause had it years and dont think about it when I wear it. You can fly under the radar with a no date sub, which suites me fine. Its easy to get caught up in the materialism of it all. My aim is simple. Both boys get a watch when 21, and I keep one. They can have a Rolex or Omega out of my collection, or ill trade them in for the watch they want. My sub is the birth year of my youngest, so reckon I lose this in 3 years, but hope he enjoys it as much as I have.

[@David_10157]

Which size Explorer do you have? A traditional 36mm or a 39mm? In the shot of you wearing it, it looked like a 39mm.

[@donaldspaulding6973]

I own a couple Longines and love them. But my first >$5,000 watch will be an Omega.

[@zsb707]

Exquisite horological taste 👍👌

[@jcnole77]

You can’t get it for less than 5k. I have N omega as my first watch but let someone else buy the depreciation and pick it up for less than 5. Store will be 6 or more with tax but they treat you nice

[@DanielJKenda]

Very good video, with points well stated. Perhaps none more so than how purchases like this are all about the EMOTIONAL impact. Rolex makes an excellent product, with the nigh-universal cachet to boot. Even though you can find MANY watches that are cheaper and "better" when it comes to the mechanics, engineering, artistry, etc., if it is a brand you never heard of, does it deliver that emotional impact? If not, then I agree with the Casio guys. Spend $25 for a super accurate, functional watch. Or $225 for one that also "looks really nice." The only reason to spend 4 or even 5 figures on a watch, is because of the statement it makes and the way it makes you FEEL. As overpriced as they are, hard to beat Rolex for that.

[@TheSuperappelflap]

Its the same reason people buy iPhones, it makes you feel special because there are poor people out there who cant afford it. I see this as absolutely degenerate behaviour but thats just my protestant upbringing and distaste for materialism and consumerism in general. Most people see no problem with it. They can go ahead and stimulate the economy by buying overpriced brand name items, I can get the same quality goods for a tenth of the price, and everyone is happy.

[@TheSuperappelflap]

@@drsrsv8884 all hail the market. the market is always right. thats why the average home now costs 500K.

[@Theo-ul8qm]

I agree with the message of this video. I think if someone really wants a Rolex watch, the one they should buy is the one they can get the best deal on. That will rarely be a current production model. And regarding how interesting their watches are - I agree, they are not (most of them, at least). However, having said that, Rolex have an enormous pull. They are a great status symbol. When you wear a Rolex watch, everyone will know how much you spent on it. There is no other watch manufacturer that has the cache of Rolex. For some, this is what they want. And if you are one of these people, there is nothing better than Rolex for you. However, if you are looking for a watch for other reasons, there's little point buying a modern Rolex. Many better options out there.

[@RealMenRealStyle]

Solid point here Theo!

[@jhuggs8840]

Exactly why I sold my Rolex for almost double what I paid. I don't need a watch as a status symbol as my acts as a person do all of the talking for me. I have several watches but most go under the radar, which is completely intentional. I'll leave the Rolex for the posers and thanks again to the mug who bought mine 😁

[@MomoMKDAO]

I gave my Rolex AD a charcuterie board after I recieved a call from them offering me a datejust. I was chuffed to bits admiring the rose gold finish while my AD talked with my wife in the back, something about daddy from what I could hear. Ciao

[@kentwong3818]

Peak WCJ.

[@comeonman7423]

Completely agree, and agree the OP is underrated. Absolute classic and wearable in almost any situation. I choose this over the Sub without a doubt and reckon if purchased at retail (possible) it is likely to hold value over time.

[@denbo74]

I agree. 25 years ago watch enthusiasts panned Rolex as basic. In the last 5-6 years those same types all the sudden liked the brand. I feel the reason really has to do with how they retain they value. They can buy and sell them without losing money…unlike most other brands. I plan on getting an Explorer 40 but no other Rolex interests me.

[@TommyRibs]

Rolexes hold their value and are great timepieces. If you want a Rolex get one. If you want something else, get something else. If you don’t like Your Rolex anymore, sell it. Omega, Tudor, Grand Seiko, Breitling, Sinn, and Ball all make excellent watches. Great options out there.

[@emu314159]

I feel you on that fourth Rolex, I once bought a prometheus lights flashlight, the not quite custom line with the smaller battery, for a ridiculous sum. i only bought it because i put my name on a mailing list to inform me when it was back in stock. If they'd kept them always in stock (not really possible given that they were CNC machined), i likely would never have pulled that trigger. By the way, you've got a new subscriber, you quickly won me over. Anyone who can use gents as often as you do and make it sound natural impresses me. Seriously, the second and third times I was going Huh, says that a lot, then it quickly became, well that's his thing. Great content.

[@RevanR]

I'll took your advice on this, I'll buy a sundial

[@davephillips2029]

I own four Rolex. My first purchase was in 1995. Nearly 30 years ago. Never paid retail. Always demanded at least 10% from my AD who gladly obliged. I've never had any of them serviced nor needed to. I swim in them, go in the ocean, play golf, etc. The closest I've gotten is having the jeweler add a link or take a link out. All my watches are worth more than the day I bought them. Do I own other brands? Of course. I am a watch enthusiast. But the watches I stare at the most on my wrist are Rolex.

[@RevanR]

2:58 serious talk here, buyer's remorse is easier to get over with than not buying it at all. Our mind could go crazy with probability with what we could do with it if we buy it. So goes true that : Wanting is better than having

[@tricky92x]

The beauty of buying Rolex though is that you'll never have remorse because you can sell it at a profit.

[@TheRobSJ]

Rolex makes a fine watch. I’m glad the Cellini is there, but for the most part the entire range isn’t very diverse. Omega’s co-axial movements are more accurate, need less upkeep, and are just flat out better than Rolex. Plus Omega has a much broader range of models. Quite honestly, one could get a Seamaster Aqua Terra to have for all occasions and just be done it. But if one is looking to flex, nothing has more recognition (to non watch enthusiasts) than a Rolex. It’s the Coke/Kleenex/Jacuzzi/Windex/yougetthepoint of luxury watches. Wear a $50k AP and 99% of people will probably not know you’re wearing pretty much an average yearly salary on your wrist…put a $7k entry level Rollie on your wrist and 99% of people think you’re a baller.

[@TheRobSJ]

@@skellington2000I have to reset the date every couple months on my Planet Ocean. So of course I take the opportunity to sync the second hand while I’m at it. I find I’m off 30-40 seconds at the most. In two months, I can easily live with that accuracy.

[@David-nx2vm]

@@skellington2000not a true statement. Omega co-axial movement watches are certified to the METAS standard which is more stringent than COSC or Rolex in-house. Not a Rolex hater btw, I own both Rolex and Omega.

[@David-nx2vm]

Cellini was discontinued - dress watches are in the 1908 series now.

[@David_10157]

These items should never be viewed as investments. They are consumables. Pure utility.

[@markmartinbattle5318]

I have no desire for a Rolex once I found out they cannot keep time ,and they knew it and laughed about I despised the company's arrogance .I admire excellence ,and craftsmanship .

[@Crazy_Joe_Davola]

I've owned a lot of brands over the last three decades from Blancpain to Vacheron to IWC, Zenith, JLC and more, and I have to admit I keep coming back to Rolex.

[@slanginandbangingtactical1829]

Same here.

[@devnotes00]

I'm convinced that Rolex is the Mercedes/BMW in which you're paying more for the name and prestige than an actual product. There are plenty of brands like Timex, Citizen, Seiko and others that look just as good and you only pay 1/12th the cost

[@unknown3158]

You are from US, right? Because I don’t think you buy Mercedes/BMW for prestige in EU, you buy a Porsche for that.

[@miviaflower]

Believe me they are not the same. If Rolex is 40 times better than a Seiko? That’s another question.

[@miviaflower]

The problem with Rolex is as he said Rolex watches are overpriced for what they are compared to other sophisticated watch makers. There are far better watches out there for the same money.

[@devnotes00]

​@@miviaflowertrue but Rolex is the most recognized compared to something like Patek

[@DC-si8xw]

So we are skipping Lexus and acura, going straight to bottom to Saturn and geo and Isuzu

[@iconicon3108]

I'm a Casio guy and certainly agree that anything beyond $25 is overpriced. 😂

[@user_____M]

I had a 25$ watch, lasted about as much. Garbage.

[@TheSuperappelflap]

Must not have been a Casio then @@user_____M

[@JohnBowl14690]

@@user_____M - I have an apple watch which is more accurate than a Rolex. Also, I can't afford a Rolex. I just paid off my house and that consumed most of my savings, so all I have is emergency funds and about another $10K for leisure spending. But I can't just stay home everyday, so that leaves me with zero money for watches.

[@ssing7113]

Says the guy without money. So if you had 100 million. Making 4 million tax free yearly. You would keep the Casio…. Nope you wouldn’t. Hence comment by poor people humble bragging that being poor “is cool”. No it’s not. What’s cool is getting and buying and living the life you want.. you have one life. Why not live it like you want ?

[@darthkek1953]

@@ssing7113 you might not have been keeping up, but there is an entire strata of millionaires (often quite substantial ones) who "dress down", partly it's a humble thing, some of it might be humble brag, some of it is fear of crime (not just mugging, but targeted robberies and abductions), and some of it is just nouveau riche without wishing to be gauche.

[@malthus101]

3:23 - the "pentacle" of the watches? Do you mean "pinnacle"?

[@Ishn01]

You call the OP too boring and then recommend the Explorer... I don't get it.

[@oldhead5228]

Rolex watches are nice but I have been looking at lux military watches. Can you do a video on military watches?

[@Peanutdenver]

I have a Bell & Ross BR 05 Chronograph that has served me well over the past year. I'm not sure what price point you're looking for but it's an aviation style in the 5-8k region. Very different looking watch that won't be mistaken for anything else. The Breitling Navitimer B01 is another watch that I just purchased recently and it's definitely an aviation watch, may be one of the best looking watch I own. Good luck and I hope this helps.

[@AndrewIsbell]

This is my first video of yours I watched and I am impressed. I am coming from watch youtube. Got 3 omegas and thinking of getting my first rolex

[@paulrothbart244]

I've never been a Rolex fan for most the reasons you discuss in the video. My favorite watch is my Omega Seamaster Professional 300. It suits me beautifully in every way.

[@SuperSnakePlissken]

Great video! I bought a Rolex Submariner in my mid-30s and thought I was the shiz having one. Here is the problem. I seriously got tired of people asking me if it was real or fake. Also, when the new Omega Seamaster 300m and Planet Ocean came out I was blown away by how nice those two watches were. Also, my Submariner lost a few seconds of time and I got tired of every month ending up being 5 minutes late because it was always 2 seconds slow a day. So, I sold it and bought a black faced Planet Ocean and a blue faced 300m. Good gravy those watches are amazing. I wear the Planet Ocean the most and put a nice leather band on the 300m. Two watches for less than one Submariner that keep way better time and are modern looking. It was the best decision and honestly I would never own a Rolex again. Finally nobody has ever once asked me if my Omega's are real, and I've had multiple compliments over the years about them. Best part nobody has them. 1/3 of the guys I worked with at the time had a Rolex but I've seen maybe half a dozen Omega's like mine in the last several years.

[@jokester5812]

Iv got about 40 watches. But theres only 1 as far as i am concerned, thats my 1980s RADO integral, gold and black ceramic bracelet. Thats it. Number two on my list in terms of elegance and quality its my 36mm longines flagship. Its lovely, but nothing beats my RADO, not even my my other two RADOS. .

[@dalegamble1173]

A brilliant video. I bought 2 Rolexs (second hand) 28 years ago, i kept them for 9 years and then sold them. Since that time i have had a number of different brands, and the one brand that stands out to me is Ball , incredibly happy with mine.

[@MarkDanger777]

I was a Rolex fanboy since I was 18, 33 now and I have fallen out of love with Rolex, rather have a tudor instead. I've really been liking longines and oris a lot lately. Lots of really nice watches, but I think we are a tony bit brainwashed into liking Rolex because of the brand name.

[@f1wwwagonburner132]

For the last 3 years, I have got into watches. Before that , I bought gold and silver since 2011. My favorite brand of watch is my Hamilton open face hart watch watch a cost of about $1.1k

[@johnmaker9534]

I have two watches: a Seiko 5 for work, and a Movado for any other time. My first knowledge of Rolex came from Jerry Ahern's Survivalist series of books, the main character wore a Submariner. Now they are just a time keeper for Formula 1 races as they are way out of my price range and really not worth the cost.

[@2538159408]

I got a seiko 5 myself and i wear it more than my rolex.

[@thetruthhurts7500]

I'm so sorry for you.

[@MrSysadmin1975]

@@thetruthhurts7500 oh, poor rolex fanboy all over the place. Rolex may be a good example of excellent marketing (and you are the living proof), but it is technically inferior or on par with many other swiss brands like Omega, Breitling, or even lower tier ones. And... the owners of Patek Philippe and Vacheron Constantin will just show you the same thing Bentley did in "Audi vs BMW vs Subaru advertisement war". Rolex is a Coca-Cola of watch industry, but it does not mean that Hennessy Paradis Imperial does not exist. It just means You know nothing except Coke.

[@thetruthhurts7500]

One day you'll be able to get a Rolex...I believe that deep in my bones, so hang in there..(now i feel sorry for destroying you with my comment..) @@MrSysadmin1975

[@tobias1752]

It’s all about emotions, love my Sub, but I‘m much more connected to my Tudor BB; both are very reliable toolwatches; my next purchase will be a Glashütte Panolunar, blue dial or a JLC Reverso dualface… would never buy a watch over retail price, never saw a watch as an investment, Rolex design is iconic.. Everyone should buy what he wants and can afford… no one should be jealous, stay true to yourself, your value comes from your inside, your heart… success in life isn’t a material thing or money but the relationships you have… ❤ your content…

[@Goonerz88]

Facts

[@lordshittington135]

I love my Rolex DateJust 36 two-tone in everrose gold with the chocolate dial and jubilee bracelet, but it's I don't really feel comfortable wearing it every day. Ended up buying a Tudor BlackBay 54 as a daily wear. Covered for every occasion.

[@RealMenRealStyle]

NIce!

[@MiaogisTeas]

Ok guy. You probably listen to funk music, too 😂

[@jamesfreeman7954]

Solid recomendation the Explorer 1. From the looks of it it's also now starting to be attainable, still a reasonable wait time but not years. I have the IWC IW324010 and it shares a very similar design language, it has become my all purpose watch.

[@iflyfa18s]

If I take the plunge on a Rolex, it would be an Air King, as I’m a pilot. The Sky-Dweller would be nice, but that is a very expensive Rolex. For non Rolex, it would be the Breitling Navitimer.

[@get2dachoppa249]

I’m a helo bubba myself, and I feel you on the Navitimer, but I’m leaning towards a blue-dial Aerospace.

[@mikeb.thewatcher]

I love my B01 Navi! Highly recommend 👌

[@fancytyme]

The Explorer 36mm is definitely made for smaller wrists but there's also the 40mm. If people want steel or mixed metal luxury sports watches I think Tudor, Omega, and Longines (especially) offer plenty of great alternatives.

[@chehogg]

I am in my 50s and remember what Rolex used to be, as a result my favorite "Rolex," is actually their sister brand Tudor!

[@thetruthhurts7500]

Nobody cares

[@denis888red]

@@thetruthhurts7500 Nor do they about your pointless comment....

[@marcind4644]

@@thetruthhurts7500 Tell us more about your Rolex where you "stored" most of your net worth

[@devanhie]

l've had several ROLEXES,OMEGAS and TUDOR BB 58. I have never regretted buying any of them especially the ROLEXES. I had a '91 Bluesy that I sold for a nice profit and do regret selling that one. I may get another one...something about the sun reflecting off the bezel and especially the face,Wow! I wear mostly GMT MASTER Il two tone now and love it. I appreciate the legacy,artistry,. the innovation, and the quality of ROLEX. That is why I buy ROLEX.

[@David-nx2vm]

Same thing with cars, clothing, jewelry and other consumer products. Beauty, and value, are in the eye of the beholder.

[@P_Ezi]

I think you meant to say pinnacle (highest peak or best) instead of pentacle (a "magical" symbol.)

[@erikc3057]

Like you eluded to at the end of this video...Rolex does have (sort of) a great watch line for $4000 price point. It's called a Tudor. In my opinion, right now, Tudor is punching way above its weight class with the Black Bay and the Pelagos. As another person in the comments stated, Omega has extremely accurate and reliable watches at the price of an entry-level Rolex. That said, I do like the Air King (I was in the Air Force and love aviator timekeepers) and there's something super sexy about the Oyster Perpetual with the Tiffany Blue dial. My advice: Buy what you like, not what you think other people might like. Great thoughts on this Antonio!

[@Dionysus_Athena]

I’m an omega fan would love to buy one until I saw Garmin MarQ commander series watch. The only thing is smart watches only seem to last about 3 days before needing to recharge. That’s the only thing that throws me off getting a smart watch.

[@alexsystems2001]

I got a submariner-date about 6 years ago… I’m an industrial equipment mechanic and I beat the heck out of my watch, I use it for time and date when making entries in log books… it is still running within 2 seconds a day, it still looks good, it still works good I think it’ll be a lifetime product for me. I’m very happy with my buy and I didn’t buy it to “flex” I had broken my arm and had that insurance that pays to help with bills, “accident insurance” I got just almost enough to fully pay for the sub. That amount of money won’t pay off my house or change my economic situation and if I pissed it away on a vacation or other things, I’d be sad that I wasted it. So I’m happy I used it on a nice watch. It’s basically a G Shock of the mechanical watch world. I got a grand seiko years later that broke on my drive home from the dealer and I took it back the next day. I look at Rolex as the Lexus of the watch world. It’s definitely something you’ll have for a while. Those Jacob and Co things or the RM’s are the rolls Royce and Mercedes of the watch world they are a status symbol.

[@banquo60615]

Say what you will about Rolex, but at least it's a name you can pronounce correctly.

[@b.santos8804]

Hmm- I always thought it was funny that it was often pronounced "INN- VIK - TUH!"

[@PocketWatchTime]

Great take 👏🏻👏🏻👏🏻

[@mrthinkpositive-ty9hl]

Everyone has their own opinion and I respect yours, however I disagree. Rolex has value retention better than most watches. They are also sturdier than most other watches as well. Certainly there are more complicated and interesting watches like Journe, Mille, Lange, Gruebel, Patek etc. But for a durable every day or dress watch that holds its value or even increases you can’t beat Rolex. Some brands lose half their value or more as soon as you leave the store. I love many other brands such as the ones I mentioned but Rolex has a special place in watch collecting. Yes you are right that some people lost money in the last few years but they were the ones that bought at highly inflated prices during the abnormal run up that we experienced. Many that bought their Rolexes 5, 10, 15 years ago have experienced a nice appreciation. And if you are able to buy a Panda Daytona, Pepsi GMT, Left Handed GMT or some others at today’s Retail prices you have made a great investment. But it’s not only about the money it’s more about how your timepiece makes you feel as you have said. And my Rolex(s) make me feel great.

[@DuxEtRex]

I agree with your views on Rolex. I'm pretty knowledgeable about the watch industry. But Rolex is a safe buy. Because you'll rarely lose money. They are boring watches. But that Yacht master is fire. Because it's not a sub, explorer or GMT.

[@Harry-tb8yo]

In 2008 I was after my first expensive watch and it was supposed to be a diver. So I checked out the Rolex Submariner and the Omega SMP 300 and was a bit disappointed by the Submariner, compared to what the SMP offered. Overall build quality was quite comparable but the Omega had the much better clasp, the technically more advanced movement and the more appealing design. For half the price of the Rolex. Since then I accumulated a small watch collection but never again looked at Rolex. I don't feel the desire to own one and in my opinion there are much more interesting and appealing watches available from other brands for less money.

[@ReneAlexisPenalozaMunoz]

I love watches and have a few chosen to what I can afford like Seikos and Orients. They suit me fine and most important; I’m happy with the way they look on me. Great video.

[@meteor1237]

Bought my Sub in 1986 for $1300; all it should cost. I just liked the look then and now. Will never sell it. For the look and telling the time now, buy a Chinese or Turkish replica. Rolex messed themselves up.

[@castleincorporated]

that's almost 8k now if you invested in stocks - enough to buy a nice rolex. doesn't seem too crazy to me.

[@planetdee3587]

At about 8:25. I see that Seiko Sarb. I have the creame dial on as I watch.

[@DC-si8xw]

If you can't buy it 10 times you shouldn't buy it once.

[@b.santos8804]

This makes no sense. I doubt that most people could afford ten of the car or house they've bought. 😅

[@srspower]

For me my my 43mm ORIS Aquis with the green recovered ocean plastic face was my reward. A lot cheaper than a Rolex but it's a really beautiful piece and gives me pleasure every time I look at it.

[@planetdee3587]

The best overall Rolex will always be Datejust in my opinion. It is the most classic and versatile.

[@byhsu6140]

Yes , and a good second choice is the Oyster Perpetual , no need to adjust the date, simple dial and very good looking.

[@Matys1975]

From the first time I got into watches, I realized that Rolex is just a watch you get when you don’t care about watches too much but want to project status and you want the whole world to know you spent a lot of money on a watch. The only Rolex I actually like is the 1908, and it looks absolutely nothing like all other Rolexes.

[@balazskertesz5010]

If you want something equivalent to a Rolex which is not Rolex, consider Omega. Same Swiss luxury brand heritage, comparable quality finishing and tech with extra touches (like you can actually look at the movement through the sapphire caseback), cool associations with NASA and James Bond, and easily obtainable at a lower price point. There are really no drawbacks - except of course that it is not a Rolex - but to be honest this also means that you are way less likely to get mugged or seen as a rich showoff...

[@sincityguns3460]

My daily watch is a Panerai Bronzo. I travel every week and I have literally never seen anyone else ever wearing a bronzo. I rarely ever see anyone wearing a Panerai let alone the Bronzo. I am currently in Maui and I have been diving with my bronzo for the last two weeks, wearing it at the beach, the pool then out to dinner. For me it’s a do all watch. The natural patina looks amazing and it’s never out of place no matter the setting.

[@alwayspooh1588]

Rolex = watch seller and marketing machine. Omega = watch manufacturer. Buy Omega instead.

[@sage9743]

Where in west Texas?

[@enan1468]

Agree with your video. Rolex is overrated

[@realalexmackenzie]

I have bought and sold 3 Rolex in the past few years. I enjoyed them in the moment, but buying them at retail, the profit in selling them was just too large to ignore. Sold the last one a month ago at a premium, though smaller than the first two. I think 2024 will bring a change to the watch market. I will be able to buy that last one back, brand new, for less than the sale price. Until then I have a couple of dozen other very cool pieces (yes, I'm a watch guy). Value for money, everything else in my collection trumps Rolex. As an example, I have 3 watches from a newer, but very respectable Swiss brand. All in-house movements, limited editions, original and outstanding designs that rival 6-figure high horology pieces, and my cost on ALL three of them is about the cost of a Sub, at retail. Yes, I bought them well, far below RRP, but it is an example of what can be found if you're knowledgeable and open-minded. NOW, having said all that, if I go out somewhere and I wish to reflect my level of wealth and success, those watches are not likely to do it. Apart from looking cool, and most people would surmise that at least they weren't picked up at Wal*Mart, they just don't have the brand cache. Most of the time I don't care. However, nothing beats a Rolex for establishing in the minds of most that minimum level of success you've attained.

[@fontyyy]

Define value, you bought, wore and sold Rolex watches and made money doing it. Next to that even £15 on a Casio is bad value as it's at least a fiver down the drain.

[@tricky92x]

I would have considered this approach, but I much prefer the 5 digit Submariner and Explorer IIs than these new maxi case designs.

[@malamute4793]

I bought a $200 dollars Rolex (Quartz version) and I'm very happy with it. A random guy on the street sold it to me.

[@ra15899550]

Yeah, I'm absolutely amazed when it's covered in verdigris after thirty days!!

[@thetruthhurts7500]

I ran into your mom also

[@tatoarg9508]

To me classiest are Vacheron, Patek, Lange. Less expensive Cartier, Breguet, Jaeger-LeCoultre, Grand Seiko, Piaget. Lesser known but still great Moser, P. Dufour, F. P. Journe.

[@EZBISME]

When a watch is “timeless,” should you buy it?

[@bradvincet1848]

You could do a video series on your businesses alone. If you can afford Rolex watches, men would like to hear the details of how you succeeded financially.

[@operamatthew]

the fact that you are making a video specifically about this brand is proof rolex is doing it right.

[@arnoldmarcus3634]

I love a blend of form and function. Solar powered atomic clock synchronization is my preference. Keeps highly accurate time with zero maintenance, the true fulfillment of its purpose as a time keeper. For style, it’s the Citizen solar powered watches with automatic radio synchronization to an atomic clock. Black Friday deals make these a steal (over 50% off in some cases). For rugged, it’s the solar powered casio gshock with automatic radio synchronization to an atomic clock (for only $100, it’s a phenomenal watch).

[@alwayspooh1588]

Rolex is not high horology. Antonio, you are a class guy, so I would suggest a Patek instead. High horology, great mechanism and movement.

[@MiaogisTeas]

But still overpriced and ugly.

[@MrKacperk]

Grand Seiko all the way.

[@bloodymarvelous4790]

There are plenty of great watch brands out there, and Rolex is one of them. It's up to you to decide whether you want to overpay for a Rolex. The huge demand is not Rolex's fault, it's the grey market and flippers' fault. Also, do you want a Rolex because of what other people think of you when you wear one, or do you just really want a certain model? If your goal is to own a Rolex, you have no idea what you're doing. If your goal is to own a particular model from a particular era in a particular configuration, you're chasing your dream watch. I'm looking to get a 2014-2017 116600 40mm ceramic Rolex Sea-Dweller. Not just any Rolex will do. Not just any Sea-Dweller will do. Not just any ceramic Sea-Dweller will do. It's got to be that exact model.

[@Raym0016]

One HUGE problem with your premise is that if you buy the RIGHT Rolex (at MSRP, not previous aftermarket prices), you WILL NOT lose money if you get into a bind. Buy a steel sports model like a Submariner or a GMTII at retail and it is basically a store of value like any other commodity. The only difference is, you can maintain most of that value even if you wear it every day. There are a handful of watch models outside of Rolex that do the same (AP royal oak, PP Nautilus, etc.) but most don't.

[@whitenoise4617]

Exactly I bought my first submariner in 2015 for $5k and I sold it in 2022 for $11k wearing it daily

[@Nakkisampyla]

How chocolate dial doesnt melt when you wear it ?

[@bbrebozo6417]

You got that right! Every Rolex needs to come with a conceal carry permit, and an attorney on retainer if you exercise your 2nd amendment rights. Not worth the hassle. I keep mine in the safe deposit box, and wear other brands.

[@BLdontM]

Why even own it if you never wear it?

[@HeinrichGossler]

I live in Mexico, and wear Rolex regularly, not an issue. I am mindfull not to wear it to certain places though.

[@rezathenightfly]

@3:24 A "pentacle" (pinnacle, perchance) of watches?!?! As in a talisman?! 🤔

[@shelleyinthecity]

The old saying is: People buy a Rolex to impress others. People buy a Grand Seiko to impress themselves.

[@NinjaNovice]

Never heard this before…. I have both brands bc I’m impressed with each of them.

[@tricky92x]

I had two Grand Seiko and traded both of them. And, barring any unforeseen circumstances, I will never move my Rolex pieces.

[@mountainhobo]

"The old saying is" -- There is no such saying. Stop making stuff up to support your beliefs.

[@philipv3098]

The skydweller is a bargain in the Rolex lineup -with its classic looks but very innovativ saros calendar -that would cost over 20k at similar brands…

[@DJJoeFreitas]

Antonio.. The Casio Duro is Bill Gates go to “Rolex” .. obviously this multibillionaire didn’t fall the hype. I can honestly say that my G Shock - GW9400 and Casio MDV106 Marlin “Duro” will outlast, outperform and be more accurate than ANY Rolex in existence.

[@mph7282]

I own three Casio Duros, and while they are dependable watches for the money (only one of them crapped out on me in two years), to suggest they'll outperform and outlast my Submariner is absurd. The latter is a tank.

[@DJJoeFreitas]

@@mph7282.. good point. Although, replacing the Duro with a new one once or twice a year for the rest of your life still makes more financial sense than owning and maintaining a Rolex.

[@mph7282]

@@DJJoeFreitas That's one way to think about it, and can apply to any disposable item as well. I can buy 100 of these for the price of one of those. You don't buy a Rolex because it's a good bargain, though Rolex does maintain a re-sale value far exceeding Casio, and can even appreciate in value, as my Sub has. But then I'd have to sell it, so...that doesn't really do me any good.

[@Rd-bi7vr]

I bought a grand seiko hi beat gmt deliberately instead of gmt 2.. bought a james cameron SD deep sea ..

[@dane5121]

Grand Seiko is the way to go. Excellent quality and value and design

[@Dakota-d4n]

I m a omega guy

[@markwertschnig8766]

Good timing for me seeing this. Im in the market for my first. Im a sports watch person and the sub is say cliche. Im looking at the Explorer or a gmt.

[@r.t.moo.]

All I know is when I lived and worked in Switzerland for a year 20 years ago and worked along side with a Swiss banker who, upon asking which luxury Swiss watch brand was best, said without hesitation “Rolex.” Not IWC, or Breitling, or Longines or Panerai, or OMEGA, or TAG Heuer, or Cartier, or Piguet or Patek Philippe. The dude said “Rolex.” The two I own have more than doubled in value since purchase.

[@thomasmurray3920]

I bought my Datejust in Singapore in 1983 from a Rolex AD. (Stainless with champagne face). It has been through dozens of parachute jumps, combat in the desert, and other rough treatment. The maintenance cost has skyrocketed to the point where I don’t wear it any more. I prefer one of my Hamilton watches, the particular model coordinated with what I am wearing.