Interior designer Alidad shows us around his opulent London flat | Design Notes | House & Garden

Known for his opulent, elegant style and for combining comfort with behind-the-scenes practicality, the renowned Iranian-born interior designer Alidad has designed some of the finest interiors in the world and has much wisdom to impart on the subject. Here shares the secrets of the layered, luxurious decoration of his London home.
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ABOUT HOUSE & GARDEN
House & Garden has, for 70 years, set the gold
standard in design and decoration for the home.
House & Garden covers “the well-lived life”. As well
as covering the most beautiful homes and gardens,
House & Garden extensively features travel, wine &
food, lifestyle and shopping.
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ABOUT HOUSE & GARDEN
House & Garden has, for 70 years, set the gold
standard in design and decoration for the home.
House & Garden covers “the well-lived life”. As well
as covering the most beautiful homes and gardens,
House & Garden extensively features travel, wine &
food, lifestyle and shopping.
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[@DreamingCatStudio]

Sumptuous! I love his attitude: “This is how you make a home, not a museum”. Made me happy!

[@NosyHausfrau]

Me too! I won’t forget that.

[@maxdominate2481]

Literally the best thing I've ever heard.

[@juliancoulden1753]

His style is absolutely unique. There are no imposters! No one comes close. Sitting in his flat is like sitting inside a jewel box!

[@maxdominate2481]

What a lovely sentiment to convey. Thank you.

[@gnarbeljo8980]

I believe you! The most marvelous rooms I've seen on the channel! Annoyed with the format of this tiktok-ish video. Entirely inappropriate for a home and gentleman like this. Those wall treatments alone... 😍

[@agtovetro3211]

I love the idea of the yellow room since London is very grey.

[@josephinebrevig8748]

Me too...so sunny 😊

[@awake8806]

His home is absolutely luxurious and stunning. He stays true to what he loves instead of following what’s trendy at the moment. Such an inspiring place.

[@IrishAnnie]

Wow. How opulent. He has wonderful taste. My eyes were trying to take it all in.

[@IrishAnnie]

How can we get an Invitation?

[@33Donner77]

He's right - "this statue is absolute rubbish ' - yes, but it's my rubbish and my home - not a museum. Also, the interesting wall treatment reminds me of a dining room in George Washington's Mount Vernon - all painted green and shellacked/varnished to create a highly reflective surface for candlelight of the 18th century.

[@Print229]

WOW! I just don't have the right friends. What I wouldn't do to go to one of his dinner parties! Love this home.

[@toniy5515]

The dining room is very sumptuous. I can imagine a gathering of good friends sitting under the candle light, gazing around the room, smiling, as they sip wine and converse with their urbane host. Magical.

[@stephenwilliams1269]

His style is glorious. What a treat to be invited for drinks or dinner and sit in the dinning room.

[@mwoxo]

What is the dinning room? Is that where the karaoke goes on?

[@ciganyweaverandherperiwink6293]

That dining room is gorgeous. I love the walls. Thank you very much for this short but sweet video.

[@tiffytattoo2450]

The editing is just blinding. So horrible. This is a spectacular home which deserves more than a second per shot.

[@ericackermann]

Mr Alidad number 1 ! He know how to created a beautiful ,warm and comfortable House.

[@jennyharmony1371]

Dining rooms are my favorite rooms and this dining room is MAGICAL!!!! 😍😍😍

[@vcoonrod]

His rooms feel like home. Something that feels full of happiness somehow. Great skill. Thank you for sharing.

[@gwenwade6059]

The most splendid individualistic home. I loved every element. Bespoke, bespoke spoke.

[@RenGib123]

I love decor like this. It doesn't look like Homegoods threw up on it

[@geoc1005]

Ha,ha, right? Only things with that 'made in China' look are the chinoiserie items that you want made in China! Perfectly sumptuous home!

[@jodrew1845]

With all the current talk about minimalism, to see the exact opposite (maximalism) is surprisingly refreshing. It's a symphony of organized, colorful and tasteful chaos, I love that.

[@davidtrevino6943]

This is my style. I adore the opulent rich colors of the middle east, Ottoman empire. You have inspired me. I'm fixing what I refer to as the garden room. I've painted my own wall paper inspired by that from your dinning room. If I had the money, I would hire you. Lovely, simply lovely.

[@2ndRatePetronius]

I love the comfortable opulence of his design sensibility!

[@janicegalewski5242]

The dinning room it’s stunning!!!

[@IrishAnnie]

The painted leather walls......❤️

[@cameronrobinson9859]

@Rene Robyn I loved it I thought it was so unique and elegant. Unlike many homes I've seen that are beige with a wood sign that says "live laugh love" on the wall...

[@MTMF.london]

@@cameronrobinson9859 That sign "live, lough, love" has become a total joke.

[@gwenwade6059]

Dining please.

[@teresacarle294]

@@cameronrobinson9859 🤔Normally, I eschew excess formality and fuss. I am also extremely particular about color and pattern -- especially knowing I have chosen both that I quickly came to regret😔. 😝Agree, following trends can be boring. There is a big danger to chasing a theme-oriented decor scheme. Ultimately, that can feel soulless as well as disingenuous. Something highly satisfying about classic English estate elegance. Also homes that look like they have been cleverly and lovingly built over time, yet still feel fresh and inviting. This gentleman's home is quite remarkable. Love all his rich layers. It is a jewel box without being precious. The perfect balance of masculine & feminine energy. Clearly, he is a connoisseur of fine things and understands components of timeless design. Although honestly I think there is a vast gulf between what he and I consider rubbish🗑. ☮💛🌼

[@jordanfersel6295]

I love the picture of Solomon the Emperor prominently hanging in his dining room. I never thought I would see that in anyone's home.

[@caligulalonghbottom2629]

Pretty sure theres an entire line of Turkish homeware featuring the portraits of sultans, dinnerware etc...

[@annsmith7207]

Selecting yellow paint and have it subtlety shine is perhaps one of the top challenges in interior design - it is the most difficult color to use in a room. This is an example of perfect color application. I wonder if it was mixed as custom - just terrific. Thank you ✨

[@kefaad]

Certainly my cup of tea! Splendid!

[@madamemaai5387]

Amazing home. Would love to see the dining room in candlelight with the texture on the walls.

[@SR-rz9uj]

Gorgeous. Elegant and luxurious but it feels livable and not like a museum. Like others, imagining the ambiance of those candlelit rooms!! Love the painting above the mantle in the Red Room, mimicking a mirror of the beautiful room. Also guessing he is Persian, from the lovely displays of pomegranates, dried apricots, pears, cherries, and citrus. I could be lost for months looking at everything. Thank you for sharing!

[@richardcully4869]

Why are H&G videos so short? This is such a gorgeous home and the camera needs sometimes to linger as we would do if visiting in person.

[@sararichardson737]

Agreed,aggrieved.

[@patriciacalunniato6872]

ALIDAD YOUR HOME IS JUST MY DREAM

[@Helen-us1ly]

I've seen this home 20 years ago in a magazine. I was struck by the stenciling in the red room. I've never seen anything more perfect than the style of this home It's luxurious yet comfy. Classical yet far out . The talent to pull off the stencils in the living room are also outstanding.

[@issecret1]

Love the walls. And those doors!

[@a2zin125]

A lot of old Iranian antique art in his collection. Simply stunning!!

[@lucaenglishteacher4059]

What a wonderful dining table setting 😍. I bet guests would never want to leave 🥂

[@pamelaroebuck1079]

I keep coming back here because of his eclectic style of blending color and texture. He understands the value of light and making a home filled with love.

[@depyxirouchakis8975]

I LOVE it all !! Later i'll spent time seeing every detail , wish was printed in a book.

[@angelaberni8873]

I adore dark rooms. They are interesting,sultry and sexy. Anyone can do boring white. A true artistic,creative person isn't afraid of colour.

[@dougkelley2781]

I completely agree. ❤️

[@mariadaquila7587]

Beautifully cozy and inviting. Gorgeous!

[@josephinebrevig8748]

Class, style, real taste is never trendy! J'adore 😍

[@s.p.2618]

Stunning!!! It's nice to know that there are decorators who still embrace traditional decor with a whimsical and unique flare.

[@aurorasage7305]

Hello Home :-) ... Textiles and texture are everything... and I too love a seperate dining room..

[@jane-cn6nd]

Yes. Texture, patterns, colors. Layers make warm cozy spaces.

[@terryarrow702]

An absolutely stunning apartment. Every room is so different but has such grandness. His dining room would be amazing to sit & enjoy for hours. He takes such pride in everything inc his appearance. Very stylish & interesting man.

[@nancyhobson9710]

Cozy! Love the use of colour.

[@Dakiniwoman]

Exquisite home... so personal ... a wonderful reflection of this man... and all his art works of men...

[@leslieblanco3536]

His dining room is amazing! Fantastic and oh so ethereal

[@meangrandma1630]

Absolutely one of my favorite homes. I hope to remember the look of the wall coverings and ceiling

[@suginami123]

Extraordinary. What an eye for detail, texture and colour.

[@patriciakelly69]

I was completely blown away with your beautiful and colourful home. Thank you for sharing. X

[@kayrabey1344]

That was a beautiful home. Not for ordinary people but for this gentleman it was lovely.

[@sharonkayashley9146]

Love this interior designer...he one of my favorites...beautiful home.

[@SaraLovesYouNC]

Wow! Love the warmth of color throughout the house. So cozy and traditional but with the elevated quirkiness... It's just great design!

[@swisschalet1658]

My mouth is watering. This is absolutely stunning.

[@craigathonian5755]

i try to teach people that a good interior designed home should always be a beautiful vignette at every viewers point that expresses the owner. What ever your style taste is, doesn't matter, just show character in some way and you'll have a beautiful home....just like this master !

[@tawiwicury]

There's a lot going on, almost too much, but in all the best ways possible. I love it!

[@Mary-mj9mf]

What a wonderfully warm reflection of this man. I love his inspirational style.

[@rachelraimi19]

So gorgeous. The wealth that must be required to create a home like this is mind-boggling to me.

[@Digitalhunny]

It allowed him the opportunity to express himself creatively.

[@nordlys3432]

What an exciting and precious home. Congrats.

[@santoshsabharwal9029]

A tasteful presentation and attractive 🙏

[@mohsinrao4334]

Wonderful elements from the Ottoman Empire here. Absolutely stunning.

[@kathysemrau2301]

Love his use of royal colors, texture and impressive objects. Great eye candy.

[@kathysemrau2301]

Thank you for highlighting my comment. It is so wonderful to see a well designed interior. It must be a pleasure to live there.💙💙💙💙🍎🍎🍎🍎💛💛💛💛💛

[@Misacek30]

Its absolutley amazing

[@suzanw9314]

Tasteful but dark ish. Loved the yellow room the most.

[@IrishAnnie]

Suzan w The dining room at night must be magical.

[@jenh9361]

Simply GORGEOUS...

[@Earth2Texas]

Gorgeous. Just stunning!

[@poppinspepperminty4962]

This home is truly wonderful.

[@josephtaylor6285]

My kind of decorating. Love it.

[@angeladallimore8079]

Splendid

[@Oo-lf1mu]

Would’ve liked to see in the candle light and fires places 😢

[@ivorytower99]

This is probably my favorite interiorly designed home (along side ROBERT KIME), in a video. Alidad, you have a fabulous eye; great attitudes and opinions; and great fluidity.

[@semilladearandano]

Not my style, but I can appreciate the love, finesse and style put into it. Impressive.

[@IrishAnnie]

semilladearandano He’s showing how he puts things together that he loves and it all works.

[@sethusubramanian9408]

Whimsical!l love each and every decor item in this house and they are tastefully blended to make this house so classy and cozy!

[@juliehock6059]

I agree, surround yourself with objects or paintings which have a personal connection, it’s a matter of feeling comfortable in one’s rooms. I also love colour and my blue sofa sitting on my Persian rug is perfect. Plants and flowers are the other essentials

[@paulinehanna2001]

What beautiful taste, style and attitudes to living. I love it all 👌

[@kateforsyth1133]

What a magical, perfect, imaginative home. I marvel at the genius of this space. I could spend days studying the rooms-so many layers of artistry.

[@francesrutkowski1705]

9

[@kateforsyth1133]

10?

[@lydiarowe491]

What a delightful man..in his delightful domain..creating a nest for himself as he does for others..comfort is felt immediately..⭐

[@reginacaporn]

Absolutely beautiful. I too have burgundy walls that I’ve stencilled with antique and eclectic mix because its what I like. I always tell my children, decorate in the colours and style you like not what is fashionable because you will enjoy your home then

[@dawnmariemay8324]

What beautiful walls, Impeccable. Thank you. 🙏❤️🙏

[@carloshenriquemaiarosario7448]

So sophisticated ! Thanks so much to show , your interior design !

[@drinkswitharchitects5328]

This is PERFECTION!!! made my day

[@cajsheen2594]

Fascinating, must be lovely to share a home like that with dinner guests. Wonderful! XXX

[@nathalieg.8026]

Fabuleux ! ❤

[@pixiekmoon544]

Really loved his style. Really loved the headless figurine and they hand painted walls. Thank you for sharing your home

[@geoffdundee]

What a lovely and beautiful house - every room is gorgeous.......i have similar tastes and colour schemes......i last decorated & furnished my home 30 years ago and havent had the need to change anything since with the exception of the bathroom which i keep very dull and plain white.

[@NasreenUS]

A great emphasis on Turkish heritage by adding different patterns , textile and portraits. I loved the different types of fruits he added very symbolic

[@a2zin125]

Where did you get the Turkish heritage? He is Iranian; did you read his intro at the top of this page?!

[@loumkk8278]

The detailed textures of his artistic work is marvelous

[@bosvigos9165]

I adore this. And his attitude and style. Eat your heart out Ms Hoppen!

[@moniquemcdonogh698]

Gorgeous! What a wonderful gift you have. Thank you for inspiring us.

[@loumkk8278]

Outstanding, astonishing work and impressive person

[@vanillaart5197]

All of these are treasure

[@amelialoveflowers]

Amazing ❤️

[@teardrop720]

Extraordinarily beautiful and elegant!

[@danieladeutsch1708]

Stunning! Took my breath away!

[@suzeauster2223]

Stunning x GAZILLION ‼️‼️ Thank You So Much for Sharing! Shout out from florida ☀️God Bless ❤️

[@gaslitworldf.melissab2897]

. . . absolutely a visual feast. It evokes the East, but feels European.

[@Anna-yw8yg]

One of the best homes on this channel ❤

[@sgupta4]

Hopefully, he pays his cleaning lady a lot of money for very carefully dusting all his stuff. But seriously, stunning!

[@SummeRain783]

I love that you thought of her

[@Helen-ky5bq]

i like it very much!

[@gloriasaliba3395]

Fabulous - adore the dining room !

[@guharup]

The dining room is a wondrous creation. If there is one thing that I would steal from this house it would be that room

[@marianneb.7112]

Wow. I really like this home, especially the dining room. Spectacular!

[@sararichardson737]

WoW WoW WoW. Stamped leather wall stupendous! Beautiful home.

[@pianomanhere]

Gorgeous.

[@eduardobenitez752]

such a good taste. love it