Introducing Phone (2) ft. Casey Neistat

[@jefintom9039]

Glad to see carl being less camera shy and starting to have fun

[@MiguelY22]

This video is a great way to announce their new phone

[@MrWhoseZ]

Yeah

[@harvelein]

"fun" 🌚

[@SuplexCityF5]

Says the guy in the chat while sitting at home

[@harvelein]

@@SuplexCityF5 goofy ahh comment

[@MarcCogollo]

Carl is the only CEO I want to work with before I die. Seems his team are amazing.

[@alessandrop.6755]

Same heeeere 😅, as a Mobile dev it would be awesome to join Nothing’s dev team 🎉

[@auang]

be careful what you wish for, one of them could come true

[@alessandrop.6755]

@@auang I hope so! Especially after several years of hard work ✅

[@equationsolved226]

Give me a job carl in your company last wish

[@pinkyyy987]

Same !! He seems really cool and fun to work for 😂❤

[@sarathc6794]

Julie being in Linkedin to switch to #opentowork and Casey reading a book for Carl in the roller-coaster is hilarious.

[@ItsVasl]

lol

[@abdullahh10]

This style of announcing the product is absolutely amazing. Beautifully done!

[@alexsantander]

Nothing is FINALLY receiving all the eyes and engagement that they deserved from day 1 to be honest.

[@ehtishaam_shaikh]

Not enough bro, they need more

[@abulfajalansari3591]

INR 44,999 is not justify this phone ,we get better option at this particular price like galaxy S21 fe sd 888 edition 😏 because their are no ip 68 rating and no telephoto camera

[@creedforgreed8080]

I don't think so

[@hmingthansangavangchhia4913]

@@abulfajalansari3591 sd 888 has overheating and battery drain problem due to samsung fabricated silicon.

[@creedforgreed8080]

@@abulfajalansari3591 true

[@AuthenTech]

Awesome and fun video! Pro tip suggestion, implement more MAGNETS in the future of the phone. I promise, magnets are the future.

[@ChigzTech]

One of the most interesting and exciting companies we have seen in a very long time. Hope it stays that way.

[@milanjangir8163]

Exactly 🧿

[@Arthur-01.]

True

[@Deeq_official]

😅

[@Sigma14645]

😂😂😂😂

[@Sigma14645]

😂😂😂😂

[@harshverma4383]

Carl has always impressed me with his way of speaking, the clarity about his company's goal and the market is so precise. Hope this brand continues to grow.

[@Gzybeat]

He needs a people person to be the face of the brand

[@harryroadman1089]

@@Gzybeat nah hes authentic

[@thunderstar254]

@@Gzybeat terrible take homie

[@16_saherkp39]

I love Carl for how transparent he is.....his honesty is what attracts me towards his brand

[@leeseth]

hehe. transparent

[@ashu-]

Nothing in mobile and Framework in laptops are making strides. I love these both companies and will support them for sure.

[@MandeepWaliaYo]

Super glad to see how the progress have been made, and it feels great to hear from various team members. The zeal I can see and the way everyone is aligned to one thought. All the best team! Way to go!

[@visionarytechofficial]

Loved the thing that these guys kept this event really raw & real otherwise some companies prefer fake green screen shot events 😅

[@ahmodsharif]

I envy this guy... His strategy, his leadership, his innovation, that's always on another level ... Always believed in you Carl ❤

[@amir.rodz3]

Im very excited for this product to lunch.

[@semaj4818]

Don’t envy rather get inspired and motivated 👏🏼

[@mohammedisaam3512]

Oh I love how refreshing the keynote for nothing is and basically no major and idiotic promises but more practical interview which really makes the whole video more watchable ❤

[@kindofanmol]

I absolutely ADORED this keynote. It feels more personal and less corporate. Pretty excited for Nothing's roadmap ahead!

[@leoylcx]

Casey reading chapter 6 while Carl is dying in the rollercoasters is just so fun 💀

[@larrynguyen85]

It's really a complete mood that scene

[@yevheniibatiievskyi]

no SD card slot and 3.5 jack - so innovative.

[@sarojinijames5961]

Only Nothing can kill iPhone madness and bring Android at the top. Kudos to the team and All the Best for Nothing Phone 2 success

[@theancientsancients1769]

Thanks 🤞

[@MrCheestr]

not really. they don't still have a laptop, smart watch, or anything like that which is a boomer. i think samsung can kill iphone as of the moment

[@sarojinijames5961]

@@MrCheestr I am pretty sure they will add it to the ecosystem in a year or two. Samsung is a very rich and they would have killed iPhone if they really were being innovative. Nothing is pretty small in comparison to Samsung but still is bringing something new for Android users which has been long due. I see it at the only hope for now. But they really need to work on their pricing. I think their pricing for Phone 2 is not apt. I understand they have more expenses now with R&D the new Software Development team but still it has to come down or else people will only talk about it btu not buy it

[@kakarotz1124]

​@@MrCheestr Give them some time as they are a new brand, they have already delivered an extremely well designed ui , the design, and i think it will keep becoming better

[@MrCheestr]

@@kakarotz1124 i mean they could up their sales if the ecosystem can top companies such as samsung, which I can't see really now. maybe the future

[@Saidul0_0]

respect and appreciation for the team at nothing for taking us along with their journey. hope phone(2) becomes a blockbuster. and love you casey

[@uhohadam]

The vlog style made this so awesome

[@saggamrahul]

proud and happy owner of Nothing Phone(1) . I was using OnePlus flagship series from longtime, and Nothing phones are definitely worth buying and great user experience..

[@Hezy]

You had to choose the premier on a day where I get surgery 😭😭😭 - well at least I have something nice to wake up to 💪 - UPDATE: Everything went swimmingly! And y’all are too kind like wtf. Thanks for the support 🤙

[@Gowtham_Shan]

Good luck buddy❤

[@mathewgio5432]

Hold on you mean you have nothing to wake up.

[@Hezy]

@@J7HNNY thanks man! I appreciate it

[@andersonwhite1635]

gl !!

[@berrelene]

Good luck man!! Hope ur surgery do you good

[@rise_and_thrive_official]

Carl, man I can feel the sincerity, clarity and honesty in your words. I truly want to wish you good luck, we can see that you know where you are going. Best wishes from India.

[@0ahzoomi0]

This is by far most fun and funny device keynote 😂 I have the Nothing Phone 1, and im loving every part of it. Thx Carl for bringing fun back into tech!

[@suryarajendhran3004]

How’s the camera and battery now? And do you have any regrets?

[@damianruchti]

​@@suryarajendhran3004 Have one too, for me it's like a no nonsense pixel. Some bugs here and there, but not too many. Cameras are good enough, nothing stunning™. It's a good deal.

[@0ahzoomi0]

@@suryarajendhran3004 camera and battery are solid, with my type of usage (short burst gaming sessions, KZbin, tiktok, whatsapp, etc) I end my work day with about 40% left, for camera I love the 50mp mode as it captures a lot of details

[@taofeekob]

I think what is special about the nothing company is how they're well informed about customers' review and opinions, and addressing that in all their QnA. While also promoting the features and methodology behind their devices

[@tilius.xyz_]

I know this video is a contemporary form of advertisement/ launch campaign, yet, in the end, honestly and transparency mixed with a bit of humour and vulnerability is a proven recipe, tho very few companies can actually pull of these ingredients. Only shows how great the team is and how close their relations are. All the best of luck in confronting the unmovable, and I'm getting Nothing Phone 2 as my next one after watching this!

[@jobfrancisco5503]

To be honest I felt like a kid again. The happiness in me can’t be contained. This release and phone excitement felt nostalgic. It’s like I’m living in 2008 where I was thrilled and happy holding a blackberry or an iPhone. 😊 Carl’s optimism and acceptance to constructive criticism was superb.

[@angryboi801]

Iphone in 2008 must have been so strange as it was pretty much one of a kind

[@malcontent_1]

Watching Carl and Nothing grow up is a joyful experience for us enthusiasts. And as a former OnePlus user I'm very enthusiastic to follow him on his new path! Carry on, Carl 💪

[@Arunallr]

This is the first time I heard designer say "We injected Nothing DNA into the system" I used to persue my dream to work as Digital Product Designer. After a while I realize design itself is not only about what it's appear on screen. So I expanded my skillset instead of how to design things with purpose, systematic and don't forget exist on our life not only in Digital world. I love his spirit building it. Thank you for sharing this video. wish I was the one who lucky enough to have Nothing (2)

[@yashwanth_burra]

Wow! This keynote video is absolutely mind-blowing! I'm really impressed with how Carl taking the reins and personally crafting the hype for the phone. It's incredible how he's taking charge and personally captivating us with his passion. The way he presents the product feels so genuine and authentic, like he's the driving force behind its success. I'm genuinely in awe of the company's vision and their relentless commitment to improving their product and brand every single day. I can't wait to get my hands on the new phone and experience it for myself.

[@ShouriSeifuku]

Too funny. About to comment how the design reminds me of Teenage Engineering, and then suddenly an OP-1 Field in the shot.

[@st00pidf0k]

This keynote was indeed something out of the box. I loved it.

[@XER0GRAVITY]

We need more CEOs like Carl. The tech industry has become boring and stale

[@PlanckPunk]

I want to say thanks to Casey for bringing some fun back into Carl's life 🙏 Overall, this is one of the best videos I've seen on youtube in a while.

[@karlmehta2227]

Got my hands on Phone (1), own 3 Ear (1) ... Am stoked about Gen 2 ... loving the success and am excited about the future ... keep on trail-blazing!!!

[@noobtoboom]

3?!!!! yyyy give me one bro!!! i wanted the ear (1) or (2) but my got bad grades thus only phone (1)

[@bentobox3140]

I hope you can look at the old innovations of phones from Sony Walkman. With colors, music features, vlogger focus. There was a phone for different personalities. Some people always needed loud speakers and headphone jacks for consuming hours upon hours of music. Some want a phone packaged with a mini tripod, ND filters and a mic you can buy directly from the company so you can instantly unbox and start vlogging.

[@DianQhadeeja]

I'm so proud of you carl, I can see change in you. The positivity, the emotion that lack of you before. Congratulations for nothing phone 2.

[@blowe85206]

They should integrate a way to do morse code/flashing light signals into the glyphs and really take communication full circle.

[@shyamogfx]

Love seeing Carl on camera and having good fun! This vlog just makes me want to design really cool renders, I absolutely love the Nothing Tech and it's design language. I wondered as an iPhone user who uses things like AirDrop, what would be the reason to switch. There are certain things I can do within the Apple eco-system that are just convenient for me, but the Phone (2) looks incredible and I want to know what it can bring to the table that apple wouldn't, especially in terms of productivity and seamlessness that the Apple eco-system offers.

[@JunJieJay]

I swear this is the only brand by far that i have waited for the launch eagerly hahah

[@warlxrd5317]

Loved the fact casey casually read checklist while pei trying not to dead.

[@theancientsancients1769]

Casey is a shareholder like me in this brand

[@fixxundfertig]

Hell yeah, great work. I'm so happy to be jumping onboard. I was an OP5 user and an OP7 Pro user. I tried upgrading to a few phones since then but none fit my requirement of minimal but functional software, not since the OP7 Pro on Android 11. Nothing Phone (2) checks all of the boxes and I can even get it locally via the official Nothing ebay store. Pumped! This video was the perfect mix of information about the phone and Carl being shown as a normal human being (lol), but with high standards and big dreams.

[@malcontent_1]

Love Carl's energy in this unorthodox "keynote." He's so proud of his team's efforts and rightfully so. The phone (2) will def move the needle again. (Also, Julie, it was nice knowing you - good luck job hunting 🙃)

[@thedigitalallo680]

I love the look of Nothing's phones and hopefully I can have the pleasure of getting this one!

[@ShoubhikDa]

I'm really liking the way Nothing way in terms the way they are doing the promo stuff as these amazing people are doing their product, product promo, etc in very subtle and in an very un-usual but palatable way. Even I don't own a Nothing Phone but I really get impressed with their promo & product and I don have hopes on the Nothing team that they would position themselves in the market in a very outstanding way. All the best to the 'Team Nothing'

[@dudeisawesome7202]

Some of these software changes look extremely gorgeous!!! All of the widgets and the colors just looked gorgeous and so clean!!! Excited what the future holds for this company!

[@redvivid]

It's kinda cool seeing myself walk past Carl in a product launch video. I honestly didn't realize who he was at the time.

[@Iamthealmighty]

I love Carl Pei being so involved in this video...hope you remain like this in the future man! great video!

[@AMonTheRun]

I'm happy using Nothing Phone 1. Carl, You're a genius. Looking forward to see Nothing Phone 2.

[@horstkyle]

The Essential Phone was also the tits.

[@Twitchy_Puppy]

@@horstkyle I miss the Essential Phone, honestly!

[@JackieSundarOfficial]

I am an OnePlus 5t user for the last 5+ years. Was planning to get an iPhone 15 but you and your team made me consider Nothing. A new fan here ❤🎉

[@umangoza9502]

OnePlus 5t was his product and so is nothing phone

[@jamesssdasds]

5T was one of the best phones I’ve used. Lasted me for 5 years without no problems at all. Great phone!

[@JackieSundarOfficial]

@@jamesssdasds replying using my 5T star wars edition 🖤 still so smooth and alive 😀

[@Scampi95]

I've been a Samsung user for years. I am so happy that there are companies like Nothing working in the smartphone industry. In the next couple of months I will happily buy this phone.

[@i._.O]

This is just what I needed to watch today! Thanks Casey, Carl & The Nothing Team.

[@noecasas]

I'm more than happy with the Phone (1), can't wait to have this one. Congratulations to all the team!

[@dominator--8699]

It's really great to see a new, refreshing company that doesn't take life too seriously. I love that, and your phone is fantastic; it never lets me down when I need it, and the battery lasts over a day. Nice job, Carl!

[@PraxPMusic]

I own NP 1 and this is phone gives such a good User experience be it camera or UI everything just flows thanks to the UI.

[@Username___xman]

Aside from the transparent backglass,the production team is totally transparent about the company. "NOTHING" to hide about. Just great

[@msstudios4392]

EXACTLY i once had a big flare for tech in general but when it all looked the same it slowly died i like the vision and will definetly support u guys cant wait for when a need a new phone nothing definetly is the candidate

[@ArvaSyed]

Its crazy i overlooked nothing and always ignored them. After watching and understanding what they do, my mind is blown. Whenever i saw "Nothing" or headlines about it being the "iPHONE killder" i would roll my eyes and "say yeah whatever" but now after watching this video, i am hyped like a child about Nothing.

[@irfannaqiuddin5598]

Apple keynote is always the best, mainly how friendly and connected the audience is to the host presenters. But Carl really took it on a next level, I love your vlogging and it makes me feel like I'm there with you. This is the most fun keynote I've ever seen from a CEO tech company.

[@Yeah0101]

第一次看到Nothing手機就感覺這正是我想要的 一切回歸原始虛無的結構設計、大道至簡、再加上酷酷的英倫工業風～Nice

[@rudrakanya]

I have never pre ordered a phone in my life before nothing 2. Been waiting for this for months. 🥺 i love your branding strategy and sincerely hope that same level of involvement has been invested in designing upgrades for the phone too 👍🏻 Edit: The phone is certainly not good and not 100% responsive and there are several freezes and bugs. I will use this for a while but yeah it's bad. Seems to be impossible to get a proper phone experience with an Android nowadays. 😮‍💨

[@ghostghost4022]

@@TARUN_PARIHARIYA_67 why would u say that?

[@belec5964]

@@TARUN_PARIHARIYA_67 Where do you live? I own the Phone 1, Ear 1's and Ear 2's and never had any issue with them. My friends own a Phone 1 and we don't have any issues with green tint display. edit: I've noticed that everytime someone mentions a green tint display it's always someone from India/Pakistan, etc.. Maybe you get a worse unit because it's much cheaper there?

[@imop285]

#jointheflipside

[@gockartzz8272]

@@belec5964 i mean 8t seems to be true

[@shreyasdharashivkar8027]

Nothing is New Oneplus

[@isavv_]

You guys created a very good product! I will definitely try your phone for my next phone upgrade! I already have ear 1 and I'm pretty happy with them!

[@jayjavia9601]

More more more power to you guys. As a consumer I am so proud of what Carl and his team has been doing. Can't wait to get my hands on the nothing phone 2. Skipping Apple for Nothing

[@dennisvipin2073]

Nothing is trying to do things differently. They're not just trying to copy the competition, they're trying to create something new and innovative. The Nothing Phone 1 is a great example of this. It's a phone that's unlike anything else on the market, and it's clear that a lot of thought and care went into its design. Used Phone 1 waiting to upgrade to phone 2

[@thatsme47]

Carl, I am so proud of Nothing success. Can wait until I get me hands on the #2.

[@anubisytgaming462]

i have nothing 1 ...i wish i could get phone 2 its just an amazing phone

[@krishnendughosh9432]

Dude It's like I'm watching a casey neistat vlog from old years.. Damm Innovative approch. Not only wanna use your device but also loved to work with you guys for innovation part. Share ideas.

[@MrJeppson]

I just ordered my first Nothing Phone 2, arriving this week in Greenland. Can't wait to use it! Love your take on the phone industry, lets innovate!

[@riyanadsz1622]

How is the experience

[@braxtonhaugen]

Keynote of the year. Props on the work that went into this one and everything behind the scenes.

[@victoremeka]

Carl went through 15 stages of acceptance on that rollercoaster 😂

[@lucifer3492]

and a whole existential Crisis before saying yes

[@ApkeBadalji]

Many congratulations team.. I am so delighted to see the final O.S2 ... how we Phone 1 owners can enjoy this rollout on phone to make use of this new O.S 2.

[@yannT]

I'm on a OnePlus 5T, and now I'm ready to change for a Nothing Phone 2, can't wait !

[@jobz9150]

The One Plus 5T was a great phone. I am now using the NP(1) and it's really good so you have nothing to worry about with the NP (2)

[@da6183]

My gf still uses my old op 5t and it works still really good haha

[@ogidibrown4948]

Nothing is the company everyone appreciates ❤

[@mukeshshashidharan9560]

Not everyone.... Dont generalize

[@abulfajalansari3591]

​​​INR 44,999 is not justify this phone ,we get better option at this particular price like galaxy S21 fe sd 888 edition 😏 because their are no ip 68 rating and no telephoto camera

[@Why_u-lie]

@@abulfajalansari3591 sony Imx 32mp & 50 mp be like: get out of here u ain’t getting this kinda device anywhere. It doesn’t have some weirdo 2x mp like others phone and if u really have a problem with nothing Phone 2 then wait some time when the phone is released and u get it after some months the price will instantly drop and u can get it for damn 35,37k inr and in 45k it might gonna be that it will be the maxed version available. Think smart my guy and btw Samsung has been lying like apple by alot and Samsung even hided The actual performance from users and they were using some GMO which made the phone perform bad and in app benchmarks it showed as normal as other devices but the reality revealed later on when they got caught. I would never buy some stoopid Samsung phone except if it’s in Samsung S 20 and the S10 and lower line up.

[@baryonyx_]

I love that this keynote is absolutely different compared to others, in fact I almost forgot this is a keynote. In other companies they have the same thing, where its a big presentation on a stage, which is cool and all, but nothing doing it like this, chages things up, and it also makes nothing's vision (which is to make things less boring and similar, or in other words to make things different and fun/innovative) a step further. Goodjob!

[@VickGeek]

Hope Carl and Team reads this: As a reviewer and mobile user for the past 15 years, I would say people should see the Glyphs as a notification/ light bars split into different zones to give it a aesthetic look with useful led lights for different purposes. Earlier Mobile phones had notification led on the front which was really useful and it's gone now. So, the glyphs on Nothing Phone should be taken as a positive approach albeit a little funky looking. Why not ? Good Luck Carl and Team It's just the beginning 🙌🏻

[@boonubeen]

The insane attention to detail...Always impressed by this brand's dedication to their products

[@elijah_mwiz]

What I enjoy most about these videos are the subtitles at the bottom, it's so nice.

[@JoulderFr]

When my current phone breaks, I'm running straight to nothing dot tech. Hyped for US launch of phones.

[@MnSakib007]

Only brand of phone of which new releases I'm actually interested about nowadays.

[@l2pn]

This amount of transparency with your consumers is amazing.

[@FrenchSchoolTV]

You guys are actually becoming my favorite brand, amazing work :)

[@donnawoodward3163]

Carl Pei is a genius marketer🌟

[@milanjangir8163]

Someone's already working on the NEXT PHONE 👀

[@loudpyrosonyfireworks]

42K might be the price with initial card offers of around 3k (on HDFC cards) thus at a discounted price of 39,999.

[@rikdevghosh7324]

if that's the base variant and have 256 gb storage, that's a great deal

[@loudpyrosonyfireworks]

@@rikdevghosh7324 8+128 is the base varient 🙂

[@vishakraman9215]

Heard that it has got 12+512gb variant

[@loudpyrosonyfireworks]

@@vishakraman9215 but I believe most Indians won't buy that varient anyway

[@stephenslej3]

From a distance you can't tell if its the nothing phone 1 or 2 which kind of makes me glad because I bought the nothing phone 1 this year and thought i would be sad when the 2 comes out with super cool designs etc but I guess i did not miss much at all.

[@TheManWithTwoWatches]

I definitely plan on ordering the white phone this time for I have too many black phones in my life. I am hoping the white phone won't get misplaced as easily and the lights should look differently, right?

[@ItsAssassin]

@@TheManWithTwoWatches the black one isn't black this time...its more like dark grey

[@dontknowwho2007]

​@@TheManWithTwoWatchesTo be honest the lights in the white variant will not be as visible as the lights in the black or grey variant. I would still prefer the black or the grey variant.

[@TheManWithTwoWatches]

@@dontknowwho2007 A gray Nothing Phone (1) sounds great to me.

[@martinchekuri]

Really looking forward to the Nothing 2. Almost certain that it will be my next phone!

[@horstkyle]

I cracked the screen on my Samsung three weeks ago and have waited to fix it to see what all this hype is about.

[@syedahkam7164]

Same case for me, been using a OnePlus Nord for like 2+ years. Hoping to switch to NP2 soon.

[@owleeva]

I've been thinking of getting the next Nothing phone, fingers crossed into won't disappoint. I love the community aspect of the company. Great job guys 👌👌

[@harshkaranjiya]

Intro to Phone (2) with The One and only Casey Neistat ❤️ I love this.

[@SLK_15]

The hype is unreal. I want to buy one

[@dezmirean1]

Great job! Big big Congratz for courage and perseverance! Nothing Phone 2 will be my next phone, for sure.

[@renamamiya1837]

Fun fact: Casey has invested in Nothing. No pun intended.

[@Shalem26]

who is he!

[@jugaaaad]

100% facts!

[@michaelcorcoran8768]

​@@Shalem26 makes documentary films among other things. I guess he made a documentary about David dobrick

[@Shalem26]

@@michaelcorcoran8768 ohh okay thx

[@iamarchibald]

@@Shalem26 was also a huge youtuber back in like 2017ish

[@eduardcojocaru5609]

Probably one of the most innovative companies in terms of marketing new products. Respect to Carl and his team

[@badriruslan8797]

been following this nothing team for a year and very excited to get my hand on Nothing Phone (2).

[@ReedCSings]

As a product marketer in tech I find the conversation here very interesting. While I don't work in mobile devices, it seems like a hard market to stand out in. This means your positioning strategy needs to be pristine. I have some observations: 1. We repetitively hear the CEO mention the product is innovative, but in the first 15 minutes I'm not given much evidence as to how or why. 2. The bulk of the shots are featuring the back of the phone. I understand the back is visually differentiated. But at the end of the day, the *front* of the phone is going to be what I will interface with. The first full frame shot of the front UI is at minute 17. Why aren't you showcasing that experience? I'm left to believe it's because you don't have anything exciting to show. Am I wrong? 3. When asked, the CEO musters that he "*thinks* [the nothing phone] can stand head to head" with flagship products. I find this a bit sheepish. The goal can't be that we're 'almost as good.' Not only is it as good, but it will surprise and delight you ways the Flagships never will -- that's what I want to hear. 4. Central to the Nothing narrative is the idea that flagship phones lack innovation, and that each new generation is no different than the last. And yet, Phone 2 appears incredibly similar to Phone 1 (and most iPhones, of course). The Head of Design even goes so far as to explain that to build an icon you need to refine it over generations -- thereby eroding their own narrative and justifying the competitors they purport to be differentiated from. You tell me you're the lean start up unburdened by the creativity-sapping weight of marketshare. Why then does Phone 2 look like a slight refresh instead of a boundary-shattering innovation? Seems like a neat product. I recognize it's easy to sit back and tear things down rather than build them up. Perhaps most of your buyers don't agree with me. I personally needed more reasons to believe right up front. Thought the story telling was fun though. What do you think @Nothing marketing team? Does your PMM (team?) disagree with me?

[@jeffcannon7380]

I was looking for this comment. I love the idea of adding innovation back to this industry but similarly didn't really get how their product is innovative. I hope to see more bold and radical ideas in future versions

[@sebastiento9695]

I think even though some of your points are very valid (from a product marketing perspective), 1) The content and purpose of this unique keynote imo is to connect with the audience on a personal level, with a vlogging approach rather than a traditional corporate way, where you can only see investors, top reviewers and VIPS invited in person. The structure of the video is to build engagement, fun and transparency, to then introduce the product features so we believe and trust the messaging, similar to influencer marketing. 2) I imagine a greater emphasis was put on the back of the phone as it's the first cue that people identity and evaluate, so that they understand the brand 'icon', and to communicate that it's not the same as the last iteration. Same can be said with iphone Ads - greater emphasis on the physical design, then featuring the software changes. 3) I agree with you here, perhaps mentioning unique features would be a bonus, although I imagine that Carl stayed transparent and real, since in purely raw performance, it cannot compete against the 2023 flagships, but can against the 2022 ones. The phone also has a different price points from the flagships, so saying that it could compete at a lower price is a good point. 4) To establish their brand icon with incremental innovative addition. I guess that's the hardship of balancing identity establishment (safety) and major innovation (risk). Nothing established their biggest form of innovation on their first phone with a bold back design with basic functional use, i imagine that their form of innovation is now incremental (yet still visual with added functionality). Taking the iphone as a reference, it took them 4 years to feature an innovative and visual change from the notch to a dynamic island on their pro models only, for the same function. You've made a good critique of the video! Your points would definitely help to win investors and the average consumers, although from a PR perspective, this video wins in terms of transparency, trust and fun through influencer marketing (Casey and Carl himself) with the shortfalls of a non-perfect textbook marketing pitch.

[@KeatonFrerichs]

You must be fun at party's

[@ioannis2201]

Others do a keynote, Nothing a vlog, that's why I love it.

[@vwmusicplaylist1935]

Great video! I'm warming to Nothing so much more after seeing this video as they seem so much more human than other tech companies!! I might even buy an Ear 2 to show my support for the caring/sharing human side / lack of ego they're showing!!

[@Spontaneous_person]

Though I don't have enough money to pre order but I have reviewed nothing gadgets from my friends it was a mind blowing experience keep on growing💪 lots of love ❤❤❤

[@GlamourGadgetsGamingbyLia]

I love the Nothing hype, no one does it better!!! The most exciting and interesting brand at the moment!!!

[@mohdshariq9103]

You are right 👍

[@SirEdgy]

To be honest, I think Nothing succeeded in its vision, you can take a look now in the small players' lineup, some examples are the Infinix GT Series, Techno's Camon Series, the ROG and RedMagic Phones, they all embraced having creativity on the design on the phone itself, not only with lights but different materials too. Before Nothing phones really maintain the same look, maybe new colors here and there but that was it. Look at them now. I have been an Apple and Samsung guy myself but since my Samsung is on its last legs, I'll be more than happy to support Nothing, by getting one of their devices for my upcoming phone, and maybe future phones as well.

[@p_s_9248]

If the camera improves, Dear Nothing, Take my money

[@dontknowwho2007]

Yes there is major improvement in the cameras. As now you're getting 50MP Sony IMX 890 with in sensor zoom (the same sensor used in OnePlus 11 and 11R) and most likely 32 MP selfie camera (a Sony sensor).

[@Heatlink1]

@@dontknowwho2007 For like 899€ like the OnePlus 11.

[@dontknowwho2007]

@@Heatlink1 Yes. But better cameras than that.

[@scottmangiapane]

The symmetrical bezels is so rare with android phones yet instantly catches my eye. I love that that was included.

[@FlyingGrasshopper]

this start-up up really really doing good, we must support them.