Is 50 Conversions Per Week A Facebook Ads MYTH?

[@BenHeath]

Thanks for watching guys! Let me know what you think in the comments :)

[@JesseFloricas]

Its true, optimizing for anything but purchases is a waste of time and money. You’re better off testing more ad sets and turning off the ones that aren’t getting actions within a certain amount. I turn mine off at $15 on a CBO campaign and it works best when it starts favouring the delivery for the adsets that are delivering the results.

[@shiranavidan1499]

Hey Ben, thanks for the video! What if it's a new account that still not generate any sales & ATC? Should I still optimize for purchase? (I work with a small budget)

[@BenHeath]

Yep :)

[@chaz200711]

great question... I was wondering that too at one point

[@shaminisellvaratnam5404]

Hi Ben, what happens if you don't get a lot of Add to Carts or Purchases? (we're at 10 a week) Do we still go ahead running a conversion Purchase campaign? Or do we need to focus on just driving enough traffic to our e-commerce site first?

[@BenHeath]

I'd focus on improving the quality of your campaign and your ads - that's the path to making things work :)

[@tamourghauri8855]

​ @Ben Heath I have a warmup my pixel and have traffic data in my pixel that is giving the low cost per result with good ctr should I create a lookalike for the conversion OR I have 2 ad carts in the traffic campaigns and 2 purchases with my self-marketing should i use lookalike of these? Will the audience keep broader and how much will be the minimum audience?

[@BenHeath]

You need at least 100 people in your source audience for a lookalike, so you won't be able to do that yet. I wouldn't run a traffic campaign to warm up your Pixel though.

[@samrat.8839]

Hey Brother, I have been following your channel from last 2 and half months and I must say your videos are mind stimulating , I learn a lot from your Videos . ❤️

[@BenHeath]

Thanks a ton

[@chaz200711]

I haven't tested this... but i was wondering... could you optimize for add to cart conversions until you were getting lots of add to carts and then switch over to purchase conversions? would that help groom facebook into finding your ideal customer? Or would it just be best to go for purchase conversions right out the gate and let it optimize over time? Just wondering... Your professional opinion would be appreciated. Thanks 💪

[@ronakpatel6210]

Think you jump from one side to the other very quickly. You talk about how smart Facebook is with AI and algorithm etc but then say it is not necessary. But then you say absolutely it is best to have 50, 100,1000 conversions. The truth is, that if you are trying to push conversions without any pixel data or previous conversions, or email lists etc....You will pay a ton of money towards CPC and Impressions using the conversion event as "Purchases". With zero purchases, Facebook is going to have a very hard time trying to out who your customers actually are. Purchases are the most difficult event to optimise for as everyone is going for it right now! Especially if you are in the niche of clothing or beauty products etc.

[@SocialChamp]

What if ads do great and have really good reach among the targeted audience, but the conversion rate is still not up to the marks?

[@BenHeath]

Then you can just crack on :)

[@SocialChamp]

@@BenHeath Do you have any suggestions?

[@asafbl1922]

Hi Ben, we sell products with an average price of $7,000. When we use the "purchases" event, we observe a frequency of 1 in every 3 weeks/month. Would it be more beneficial to switch to "initiate checkouts" to provide the machine learning system with a clearer understanding of the data?

[@BenHeath]

Yes I actually think it would in your situation.

[@asafbl1922]

@@BenHeath Much appreciated Ben, many thanks 🙏

[@suayiperdem2022]

Hi Ben, Will you take a video for Message campaigns , i couldn’t see video about it. Best Regards.

[@garuda4361]

Interesting. Just what I needed. I always hear 50.

[@BenHeath]

Glad it was helpful :)

[@tamourghauri8855]

what if i have a new business and don't have any purchases or add to cart per month?

[@BenHeath]

Everyone starts there. I would run campaigns as you mean to go on.

[@Yellok]

What if I have just around 5 Purchases per week and about 20 ATCs? Is it still better to go for Purchase as the optimization event?

[@BenHeath]

In that scenario I'd probably test both options. Purchases will most likely still win.

[@michalissavva6687]

@@BenHeath sounds good. But your experience it has to do with over 20m+ population. I follow all of your tactics here and 1 year and thank your for your tips. But some tacts unfortunately are not working very well on 1m island population

[@KlaasVictor]

Incredible information, thank you!

[@abdnourbelalia2085]

Let me ask you ben, can we do a conversion goal for email marketing? Some say that it's better than lead generation

[@braingel]

That very much fits with my experience.

[@AskBrodaDapo]

Thanks a lot for this man

[@BenHeath]

My pleasure

[@inkxclub8814]

Hey Ben. Great stuff. At the Ad Set level, I'm getting an error like this. "Ad set may get zero complete registrations Based on how you've set up your ad set, you might not get any complete registrations. To fix this, consider making changes to your ad set before publishing." I followed your recommendation and had my Web events and Pixel set up accordingly. Should I just ignore this error? What am I doing wrong here? Thanks

[@marcoachtepedino]

It would be good to know the answer to this one. Even if I 5x my budget this error still remains

[@J_TeeG]

Good Video! How would you handle all that for a business which has a 150€ CPR and accepts that because CLTV is high enough? I mean is it worth to optimize for something else? Adsets are rarely getting more than 10 conversions per week 🤔

[@BenHeath]

Thanks - I'd test the best options and see which works best.

[@Droidzi]

great topic - interesting the page views on the FB article has only 22k views though - you'd think more advertises would have helped themselves to this article. Many of my clients are high ticket for small, specialised niches, and would never acheive 50 conversions (if by 'conversions' we mean sales) a week consistently through out the year - they simply don't need that many (even 'add to carts'), nor want that many. In addition, they can tolerate a higher cost per conversion - and FB would be ill-advised to discourage this kind of advertiser.

[@BenHeath]

I agree!

[@keshima9166]

i have a product that selling price is 49$ and I spend 80$ a day . I'm still testing it . want to know if this budget enough to see results or I should increase it . and thank you so much!

[@BenHeath]

Yes you can see results with that sort of budget. Obviously the more you spend, the faster you are likely to see results.

[@aajjeettaamm]

Another great video! I would just like to thank you for the knowledge you're sharing with us! I must say that I have learned so much from you just from your youtube channel! I really really appreciate everything you're sharing! Thank you!

[@BenHeath]

Great to hear :)

[@ksh4772]

@Ben Heath Hi Ben, how to schedule the ads in limited hours of a day with full budet spent? Currently, I created a rule to start / close the campaign at specific hours / day, but the budget can not be spent out. Thank you

[@BenHeath]

Provided the audience is large enough you should still spend with rules setting a schedule.

[@AlexDusca]

Hi ben! Being a small business i use around 10 euro per day to Fb ads. My costumers se my add but will buy from me after a cople of days, so my add don't have that much purchases to learn from. If i would increase the amount spent on adds would that help ?

[@BenHeath]

Hi Alex, increasing you budget somewhat will most likely help yes. But you only want to do that if it makes sense.

[@MultiDubi]

Best FB ADS content on youtube! Thanks Ben, you are a lifesaver

[@BenHeath]

Glad you think so :)

[@xRetracted]

Hey Ben, great video! Quick question - when does “the week” start? Would Friday-Friday be considered 1 week if campaign goes live Friday? Or does the week restart on Sunday?

[@BenHeath]

Thanks a lot - it doesn't really work like that - the optimization process is constantly working - it doesn't start or reset on a certain day of the week.

[@tuandino6990]

Very good insight

[@SpadaLumaify]

Thanks for breaking this down, Ben.

[@BenHeath]

My pleasure!

[@aryan68631]

Hey Ben ! I have just made a New Business Messanger Account but it's been more than 35 days that I am unable to spend more than 3700 India Rupees. Facebook Customer Care is also not helping me can you suggest what should I do to overcome this situation ?

[@BenHeath]

I think you'll just have to wait it out I'm afraid. The limit will increase at some point. Also make sure that you don't have any failed payment attempts.

[@aryan68631]

Can you tell me why these guys are not increasing me limi, as I am running a prepaid account and I am ready to spend more but it’s been so long that they are not increasing it. As Facebook Support is also not working I guess they are making some changes ?

[@alexwest6649]

Why do my ads go learning limited after 2 days when I’ve had 20+ conversions?

[@BenHeath]

Good question - and one I can't answer - just something that happens.

[@JesseFloricas]

Ahhh, take Limited Learning with a grain of salt, once that adsets hits 50 conversions, it will leave the learning phase indefinitely

[@hasanaman3960]

Concise yet a brilliant explanation. Thanks, Ben.

[@BenHeath]

Glad it was helpful!

[@sharadchhakara403]

Hi Ben. Your one advise changed everything. My ads stopped delivering at all for weeks. We were all frustrated and had no clue. In your one video you did mention to go for open targeting and no bullshitting for common products related to home and kitchen. I was using 1% lookalike audience plus website visitors. Even uploaded mailing list with 1000 plus buyers list. They didn’t work. and when I used open targeting, we are getting constant conversions and have brilliant results. Never got this much conversions before. You’re amazing Ben. Cant Thank you enough 🙏

[@nathanturner8761]

Are you saying that instead of a lookalike audience you left it completely broad? Just United States an Afte 18-65 and nothing else? ). Im about to launch a bigger campaing in hopes to get around 50 conversions and am curious what audience to do as well. New Store so not tons of purchases yet to make a lookalike audience after and so Im not sure if I should do a lookalike or completely broad.

[@sharadchhakara403]

@@nathanturner8761 Hi Nathan. It all depends on your product. My product is bath towels so its not something niche. Every household requires a bath towel. So open targeting works well for me.

[@SUPERSTROKE333]

how does new businesses with no purchases or businesses with few purchases get purchases then? What's the point of running the ad then? To give facebook free money?