Is ASKET Worth It For Essentials?

[@Plague_Doc22]

Remember commenting about how I wish more youtubers would cover Asket. I think they're underrated as a brand.

[@JamesLeung]

I can’t believe I hadn’t tried them before!

[@Plague_Doc22]

@@JamesLeung They're fantastic. Pricey but great.

[@Plague_Doc22]

Would also highly recommend their chinos and linen pants. They're incredibly well done, the chinos are the best chinos i've ever owned. You asked for input on durability. I have T-shirts from years ago and it's exactly the same. Even bought a new one to compare and I wouldn't have known which was which.

[@JamesLeung]

I almost got some, maybe next time! Ah that’s great to hear, thank you!

[@asianriceballz]

Love their chinos, t-shirts and over shirts. Owned a few pieces since 2019 and they still feel new.

[@oakerz-]

The t-shirt is my favorite slim-fitting tee of all time. Love how you can specifically pick your sizes, I have about 5 of them now lmao

[@JamesLeung]

Yeah it’s class! I can see myself getting more

[@rickardolsson5829]

I'm a swede and got the luxury of shopping at their one and only store. I own a bunch of things from Asket t-shirts, sweatshirts, hoodies, jean shirt, oxfords, flanell shirt, the overshirt, turtlenecks, jeans, chinos and chino shorts. I can testify that the clothes hold up. Ive had a black tshirt from Asket for 5 years and its still in great condition. My personal favourites from the brand is the chinos and the overshirt. Cant recommend the brand enough. Also love seeing you cover the brand.

[@JamesLeung]

That’s great to hear! Is it cheaper in Sweden?

[@rickardolsson5829]

The current costs: The raw denim jeans cost 1450 sek, the t-shirt cost 450 sek and the hoodie 1250 sek. The the prices have slightly gone up over the years. I paid 1000 sek when i bought my hoodies some years ago. Asket uppdates their customers over their newsletter and useualy explain the mark ups. And have promised in the past to lower them again should the production cost go down again.

[@lolaphearse3688]

Like the fit of the jeans-looks like a classic style,and I like the colour

[@JamesLeung]

Yeah they’re really nice!

[@timpropster6584]

lovely to see that you are covering Asket, haven't really seen people talk about them. Four years ago I was desperately on the lookout for a plain white t-shirt and once I stumbled across Asket I knew - this is the one. So I bought their white T-shirt and the black Longsleeve and I love them. Even after four years they hold up pretty well and I actually don't feel much of a difference wearing them now. Also recommended it to a lot of people that were looking for basics. So yeah, great brand imo, also they introduced their women clothing line a few years ago and this also slaps.

[@JamesLeung]

Man that’s great to hear! I’ll definitely be getting some more stuff from them!

[@koreek7029]

Have been a asket customer for quite a while. They have the most inconsisten quality. I have a size s T-Shirt that has the same lenght and widht as my a Size M T-Shirt. And my other size S are way smaller then the measurments stated on the Website. I have ordered 2 belts in the same size. The both belts differ 5 cm in lenght (5cm = 1 Size). Had this Problem with others peaces aswell.

[@champ1061]

The t shirt sizing thing is genius. Great episode, btw. Liked and subscribed.

[@JamesLeung]

I love it! Thanks so much

[@janche]

I discovered Asket back when they launched their first t-shirt and ever since my wardrobe has been mainly Asket. I had to experiment with sizing as my body and style changed but I resell every single thing almost instantly on Grailed and I returned some of the items in their revival program after I used them to the ground. I love their wool and regular overshirts, t-shirts, jeans, underwear and socks. Only thing I'm not a fan of is their knitwear due to more tailored sizing. Their sizing algorithm is also spot on so use it and trust it. I would love if they introduced more relaxed tops as they did with their jeans and trousers recently. For a guy who wants a minimal wardrobe full of quality essentials, Asket is the way to go. I hope this helps someone when they search for Asket one day.

[@georgegammage4131]

Asket are a quality brand. I have so many pieces from them. Even sent me a Christmas card for being a loyal customer. Also their customer service is amazing

[@JamesLeung]

That’s so cool! 👌

[@JCandDL]

Great vid. I have the overshirt in Olive which I love, it softens and fades nicely over time. Also whilst they don’t do sales you can sometimes pick up cheaper pieces with minor faults or discontinued stock direct from their website.

[@JamesLeung]

That’s really cool, I’ll look out for that. Thanks!

[@Holawood]

I have their wool coat, it's absolutely gorgeous and fits great

[@JamesLeung]

Yes that looks lovely!

[@by_burk]

I have an Oxford shirt from Asket. 5 years old. Regular wear. As good as new. It’s awesome!

[@JamesLeung]

I’m going to get one for work!

[@paddyolten4031]

This type of video is useful. 🙏. Please do more like this with other new upcoming brands.

[@JamesLeung]

Will do, thanks!

[@keithronson2624]

James, great review. New to your channel and without doubt one of the best! Brilliant. Yes to Asket! Amazing brand and indeed the future of clothing. No sales, no gimmicks etc. Just excellent clothes with a conscience and a view to the future. I have [only] two pieces thus far. T shirts. Grey marl. Bought from the beginnings of the brand so 2018? Fantastic! Still going strong. I stand at only 5ft 3in ..what 160cm?.. and long legs for my height etc. So the length of T shirts is so important. Hence why the Asket ones are [some] of my favourites. I get comments whenever i wear them. [i prefer 'vintage', charity etc where and when possible. Again trying to ensure key pieces, classic etc. After all i am getting on so ''fashion'' is very much a thing of the past. For me Asket is T shirts, polos and sweatshirts. Thanks for your review and insight. Let us hope the brand continues and indeed others emulate what they do.

[@JamesLeung]

Excellent to hear, thank you for taking the time to comment! I’m a huge fan of charity shops and older pieces as well.

[@the-G-Man2022]

I love how their Asket t-shirt feels and wears. I wear their black t-shirt regularly.

[@JackSmith-fb7je]

I've had the T-Shirts before and they're really solid.

[@JamesLeung]

👍

[@SurferKroky]

Got the beige chinos from Asket . They are absolutely amazing . They feel so so good on the skin and fit great . Just ordered the hoodie and t shirt . Amazing company

[@tyleralcala6429]

I wanted to love their chino pants but after a couple of washes (cold) mine shrank and one pair no longer fit me. I bought 3 pairs and they all fit differently so there is some inconsistency there as well. The fit is great initially, but not worth the price for me. I would like to try some other pieces though.

[@JamesLeung]

Ahh no that’s such a shame! I sent my jeans back because they were too tight.

[@13474sf]

Thanks for the review. I personally find the cut to black after each segment really interrupts the flow of the video. On the first I thought my phone crashed.

[@marianne7795]

After seeing this I went to Asket store and I’ve bought 2 T-shirts one short sleeve and one long sleeve. I’ve told them that I thought they were a ripoff from Arket but after seeing your video I was convinced to try them out. They were very pleased to hear that ❤

[@JamesLeung]

That’s awesome man, let me know if you enjoy the pieces!

[@Adam-kv3nq]

I own multiple pieces from ASKET - the standout items being their Denim (I particularly favor their washed denim, which despite being washed, still develops beautiful fades); T-shirts (the collar opening is the only downside); and Chinos (seriously, these are perfect)

[@JamesLeung]

Great to hear!

[@Adam-kv3nq]

@@JamesLeung oh and Oxford shirt is 👌

[@SurferKroky]

Chinos are insanely good 👍

[@GrindfatherJones]

Asket has been my go-to for a little over a year. Those basic t's are perfect

[@JamesLeung]

Awesome!

[@theopower6843]

I’d recommend giving Percival a go. Especially their Auxiliary line but their seasonal stuff is also pretty great if you want something with a bit more wow factor.

[@JamesLeung]

I’ll check them out, thank you!

[@Sameerdoesnotlikeitalianfood]

I agree with you about the tshirts.... lose collars are a deal breaker for me. The large fits me perfectly except the collar which just feels weird because its so wide.

[@JamesLeung]

Yeah I wish it was just a little bit tighter, it would be the perfect tee!!

[@dees9359]

Love this review, much like you I want a tshirt with fitted snug sleeves and a higher/tighter neck. Have you found any alternatives? The neck in this tee does look a little loose and low

[@gabwaka]

Selvedged jeans for 2 years, got comfortable and looser very quickly. Got the wider cut which fits my chunky thighs very well.

[@JamesLeung]

Awesome, thanks for letting me know!

[@adryanbartolome]

I love asket. Their tshirt has been my closet staple for the last 5 years and they still hold up nicely

[@JamesLeung]

Awesome to hear!

[@quentinmartiny1615]

FYI I bought some asket underwear a few years ago, they all have the back middle seam rip out almost entirely Never had that with Uniqlo

[@JamesLeung]

maybe contact them? They might replace them

[@anthonymitchell8893]

I regularly soil my underwear its a given ..sigh

[@JasonCheeeseball]

my asket tees and merino sweater are going strong after 3 years. the chinos i ended up selling due to the fit preferences but the fabric is great

[@JamesLeung]

I love to hear that, thanks!

[@ktofi26]

I have several tees and those usually shrink a bit in length-wise

[@JamesLeung]

Thanks for the info!

[@michaelm4407]

A few points: Raw denim sizing - depends on whether the denim is sanforized or not. Get your true to size if sanforized. If not size up to account for shrinkage. Find it difficult to believe it's your first raw denim. I personally prefer jeans made in Japan. I used to buy a lot of Japanese raw denim before the financial crash causing the the Yen to get stronger against the pound. Worth buying raw jeans from Nudies as they offer free lifetime repairs. How's that for sustainability. Raw denim last longer as they're not chemically treated and have a much more tighter weave. They will soften up through wearing. Asket - I rather pay more to have something that fits me just right and last longer for cost per wear. Sometimes an half an inch can make all the difference to a look. You often hang on the clothes for much longer because they fit just right. Unlike the crap from Uniqlo where the fabric is thinner and poor selection of sizes. Uniqlo used to be good around the mid 2000s. Missed the early stuff from COS whey they first opened. Haven't worn Acne as they look too gimmicky for me since knowing about the brand from the mid 2000s. Personally I like the timeless looks with having an individual style. Trendy is just a code word for sheeps wearing what others are wearing. Done the oversized look in the eighties. Watch the official video for Stone Roses' Fool Paradise where they nailed the look in 1989. Last, there is nothing new in fashion. Just stuff being reinvented made to look ridiculous.

[@rockygabriel7096]

Do you even know what raw denim is???? I stop reading when you say raw denim either Sanforized or unsanforized???? 🤦‍♂️

[@lt3880]

@@rockygabriel7096 the "raw denim" from asket is sanforized. I dont think sanforized is raw but a lot of manufacturers will call it that anyway if it is unrinsed.

[@michaelm4407]

@@lt3880 Sanforized is just a process to pre-shrunk woven garments like, for example, cotton tshirts. @rockygabriel7096 got confused through poor reading.

[@michaelm4407]

@@rockygabriel7096 Thanks for misreading my comment.

[@michaelm4407]

@@lt3880 Sanforized is a method of pre-shrunken woven materials.

[@kowshik7511]

just want to tell you i love your videos! this is my favourite youtube channel when I'm relaxing at home. I find your contents very soothing and interesting.

[@JamesLeung]

Thank you so much! 🙏

[@Faouzi7]

Nice topic video James. Fyi, For raw denim it will be a little bit shorter in term of length with washes. But it will expand in the tight areas like waist, quads and calfs with wear. Ofc if you maintain it and wash it well. And if it’s good quality.

[@JamesLeung]

Thanks for the info!

[@itoclaus2279]

I love the channel but where did you get the chair in the background from? It looks so comfortable.

[@JamesLeung]

Thanks! It’s a vintage G Plan chair, so comfortable!!

[@dmitryprokofyichrazumikhin5108]

Thank you for putting this brand on my radar! I'm also trying to buy fewer clothes that are higher quality.

[@JamesLeung]

Hope you enjoy them!

[@mattd1659]

I have an Oxford shirt by them - it’s really nice quality and is worth the price. It’s also great they give a lot of sizing options, though If I was to buy from them again I’d probably size up slightly, at least for shirts, the regular fit is slightly on the slimmer side

[@JamesLeung]

I think I’m going to get an Oxford shirt from them as well! Thanks for commenting

[@MrPuddingkopf]

The Jeans definitely fit slimmer but I think it's a great look on you. Nice switch up to regular and wide pants.

[@JamesLeung]

Thank you!

[@BobRoberts2504]

Another great video James. Have a good day. ✌️

[@JamesLeung]

Thank you! ☺️

[@TheWeardale1]

good review...but does anyone know how their t-shirts compare to uskees? was thinking of the green ones, or maybe there's another one to choose?

[@eldonwatkins2066]

I have three Asket t-shirts and they have held up in the wash very well. They are my best T-shirts. I also have Uniqlo tees that are great for the price But the Asket tees are better in every category.

[@JamesLeung]

Yeah I have some Uniqlo shirts and this Asket one is definitely a step up in quality!

[@kyshark1]

Good to see Asket's transparency in pricing- though true transparency would be exact profit/item.

[@turtle514-d8w]

small leg openings are always a deal breaker. I have a pair of king of slubs from NF and they legit make me feel claustrophobic. Some days i worry that i may not be able to get my feet out once I put them on.

[@JamesLeung]

Yeah I can imagine a lot of people will struggle, which is a shame!

[@PoorlyDrawnPotato]

I'm curious what you think about Rapanui, I quite like their t-shirts and they also seem to emphasise sustainability.

[@JamesLeung]

I’ve not heard of them, will have to check them out!

[@bdotstark]

Would you mind sharing your measurements? Looking into buying an oxford and trying to figure out my sizing. May just order two 😆

[@JamesLeung]

Sure I’m 5ft 10, 29 inch waist, around 140lbs

[@weaponizedmemes3461]

I’ve been a fan of Good Life plain Ts for a while now, as I haven’t found a comparable plain T-shirt elsewhere. This Asket T looks promising though.

[@JamesLeung]

Haven’t tried those before!

[@jacquiadams6741]

Love this video as always James but, what are you doing with Harry’s cat?

[@JamesLeung]

Haha 🤣

[@jomni]

I bought my raw denim larger than my usual sizing. Only washed them once so far (before wearing).

[@JamesLeung]

Did they shrink much? I think I should size up

[@jomni]

@@JamesLeung Yes there is some slight shirkage indeed. Sizing up recommended.

[@36424567254]

I probably couldn't fit my feet in jeans that slim, definitely not for me. Indeed I have serious trouble finding jeans that fit me since most european brands are super slim. I bought suitsupply's newest straight-relaxed jeans after trying them out in their Amsterdam store while on a business trip, and they are almost perfect...except the waist shrank (I think?) and is too small now, which is super frustrating since unlike tailored trousers jeans don't have any inlay so I'm screwed now. They're also long, but that applies to any and all trousers when you are short. On the other hand I've wanted a collared sweatshirt for a long time (I wear shirts most of the time and would love a collar even in the most casual clothes), should I go for the Merz.B.? It is super expensive for a sweatshirt.

[@bonsmasemo1738]

Going on about 4 years with the various t's I got from them....solid

[@JamesLeung]

Nice!

[@duyluu3354]

I think the raw denim is great, but size 29 would be better. It does stretch if you wear it a lot, but it will shrink in the waist when you eventually wash it. The shirt is perfect. I found a great crop shirt from Industry of All Nations. Size M is 21” x 21” boxy shirt and I’m 5’ 6”. Look into size L. Also, Bershka sells cheap boxy crop shirts.

[@JamesLeung]

Thanks, yes I think size up too! Sounds great I will check those out, thank you!

[@duyluu3354]

Looking forward to next video this Sunday.

[@dace8828]

Dear James, my credit card would like to not thank you for this video and giving me ideas. I mean they have a sand coloured tshirt in ladies' department. i need.

[@JamesLeung]

Haha my apologies!! 🤣

[@DMorgan77]

The t shirt and hoodie look like wins. Thanks for the review.

[@JamesLeung]

Thanks for watching mate!

[@Beep_Bop_Boop]

Everlane used to be my affordable basics and they were transparent on every garment. They’d never go on sale so it was priced fairly. In the last 5 years or so though, they’ve amped up the prices and not every piece is transparently priced and they always send discounts…

[@JamesLeung]

That’s sad to hear! We need more brands like ASKET

[@DreClark-iq7tu]

What sweater are you wearing? I need it!!!

[@robinlaw4567]

the denim pants are perfect

[@JamesLeung]

🙏

[@GoldenSky85]

I have bought a few different clothes from Asket over the years. And I agree that they are good basic clothes. The problem with Asket for me is the style. It is very safe and a bit boring, so I get tired quite quickly. If you like the preppy style, Asket it's a safe bet. Personally, I probably prefer a slightly more personal style.

[@JamesLeung]

Yeah I guess they just want to focus on more basic and essential pieces

[@AM-mv6ro]

Hi James, can you do a video on pieces from Arket ?

[@JamesLeung]

Yeah I probably will!

[@jorgerivera2665]

Would you mind sharing your measurements, i.e., height, weight, chest, and shoulder measurements? Thanks!

[@kevinbutler1968]

Raw denim will shrink if they have not been pre-washed and if you wash them in warm or hot water. If they have been pre washed, you may be able to stretch them but not by much.

[@JamesLeung]

Hmm I’m not sure if they are pre-washed, I’ll look into it thanks

[@Plague_Doc22]

The hoodies not having a kangaroo pouch is my nb 1 thing I love about it. I have four of their hoodies for this reason, I dont get why a lot of brands just dont make some without it.

[@JamesLeung]

It looks much cleaner, I’m a big fan!

[@Plague_Doc22]

@@JamesLeung Absolutely, that paired with being able to pick a short version is just chefs kiss.

[@clee89]

T shirt and hoodie look great! The jeans look good too, but the small cuff is a bit concerning to me.

[@JamesLeung]

Thank you! Yes I think I need to size up

[@ms.schnapp7415]

This brand is new to me. I will check it out. Kitty's name?

[@MrSneaksful]

My Asket sweater shipped from Poland, just fyi.

[@LucaMatteis]

Love the slimmer fit. A bit tired of everyone doing oversized these days

[@JamesLeung]

Yep same!

[@coachsoappill]

can you do a video with ISTO please

[@baffomartinez]

130€ for raw denim looks like pure gold to me! please let us know how they evolve in the few weeks of wear! also fyi merz b basic tees are back on stock

[@JamesLeung]

Yeah seems like a very good deal! I might have to exchange them, I think they may be a little too small. Yes that’s great to hear about Merz B!

[@jjan7239]

I love the brand. After I bought a coat from them two years ago, I stop buying from any other brand. Their products are in high quality with reasonable price.

[@JamesLeung]

I can understand why, they’ve quickly become one of my favourites!

[@wes5263]

Was interested in their t-shirt, but they've since upped the price to £40, plus they charge £10 for delivery on orders under £100 so really becomes pricey unless youre willing/want to order other items

[@JamesLeung]

Ah man that actually sucks so much! I think they charge returns as well so it’s kinda pricey if you get the wrong size

[@feliiiik]

whats your weight and height? great fit on the tee, looking for a similar fit but stuck between a size small and medium

[@anthonymitchell8893]

feelik hes just told you he 5 foot ten wake up sleepy head 😎

[@jjarias837]

ok, lets do.......... greatings from Spain

[@AlifKhan-gw6ij]

I think you should size up for the denim ( i don’t have any experience with raw denim) in my opinion a little bit more relaxed looks great on you

[@JamesLeung]

I think you’re right! Thanks man

[@atticustay1]

I wish the collar on the asket T shirt was a little tighter. It looks a bit sloppy. It would be the perfect t shirt

[@JamesLeung]

Agreed!!

[@whoknowswhoto]

which one would you recommend the most, asket or isto? I prefer isto soo far

[@JamesLeung]

I’ve only tried Asket but was very impressed!

[@Bkesal14]

Time for me to invest I reckon!

[@JamesLeung]

🙌

[@cloudo3884]

ofc the grey hoodie is out of stock 😢 really liked the short length of it

[@JamesLeung]

Ahh no! They will surely restock as it’s part of their permanent collection

[@ZZ29993]

Thought this was a typo for arket🤣

[@JamesLeung]

Haha 🤣

[@Anubizsx]

Any thoughts on A Day's March?

[@JamesLeung]

I’ve never tried their stuff but it looks nice! How about you?

[@Anubizsx]

Just recently got their smart trousers in a cotton & lyocell blend and I’m obsessed with them , most versatile pair I’ve own, well constructed and good materials. I’ve been trying to find reviews of the brand online before investing more on them but they seem a little unknown still hahahah

[@siffert9977]

Jeans Look nice but also they look super uncomfortable but to be honest no jeans is really comfortable at the beginning I would never fit in them haha Also I absolutely know the struggle To get shorter length tops I am usually a XL or XXL and you wouldn't believe how long they get ion this sizes Even when I buy cropped peaces 😂 Good one mate

[@JamesLeung]

Yeah true. I am guessing they will loosen up a fair bit after time! Thanks for watching

[@Plague_Doc22]

Oh hell yeah...my favorite brand.

[@JamesLeung]

Nice! Which pieces do you have?

[@janknaepen4360]

You might appreciate Unrecorded as well .. might want to check them out 👍🏻

[@JamesLeung]

Will do, thanks!

[@BobMaree]

Sorry i thourt i done a comment Great vidio mate 👍

[@JamesLeung]

Thanks!

[@DavidBaez-v1i]

Shirt is way too wide on the waist

[@benpuffer7891]

"...and all for around the same price as a new pair of Levis". In all fairness a new pair of Levi are around $80 and Asket jeans are $160.

[@zebrahead89]

Hoodie's asking price is 110€ and looks like smt you buy from a fast fashion brand for 20-30€.

[@drlessismore]

Great video. Asket quality is great. Just so vanilla and boring. Lack any style or personality. I wouldn’t recommend anyone to buy anything more than a few basic items. Bonobos also do the shorter lengths. So helpful 👍🏼

[@JamesLeung]

Yeah good for basics/essentials - which is all they claim to be fair

[@roopemyllymaki]

You should check out a Finnish brand called Alpa. They produce high quality clothing mainly made from alpaca wool, but also some other materials. They also have a repair service for their clothing. To be transparent, I haven’t tried out any of their clothes (price is a bit steep) but would love to see a review! Btw Great content as always!

[@JamesLeung]

I’ll check them out, thank you!

[@gingerwhale871]

Made in italy sadly doesnt necessesarily mean anything, as sweatshops with really bad working conditions are legal there. So, it might be good, but you gotta do your research if you want to make sure your purchase suits your ethical standards.

[@JamesLeung]

The whole point of this brand and video is that everything is ethical and traceable.

[@gingerwhale871]

@@JamesLeung thats why I pointed it out :) its really cool that Asket is so transparent, but most companies are not and made in Italy is only with a damn if traceable, sadly

[@fabioscrivani]

I think the quality seems very good but the “cut” (fit) it is nothing special

[@jasonarias6828]

💛💛💛

[@mykrulestheworld943]

😍😍😍

[@fbf01]

You defo don’t need short body. These items look too small personally

[@cameroncassidy6295]

I feel like £100 for a high quality hoody is very reasonable these days, especially considering the high traceability of the brand and the fact its ethically made in Italy. I feel like being more conscious about your consumption is a good thing and supporting ethical brands is the way to go. Yes its more expensive but I don’t see this as a bad thing as it’ll minimise overconsumption as you’ll think about your purchases more and whether you really want it, the quality is miles better than fast fashion so will actually be in your wardrobe longer than a season.

[@JamesLeung]

Very good point 👍 I think I’m just too frugal sometimes lol

[@helloseoul]

Regular length shirt is better for you

[@koivo11]

😻

[@JamesLeung]

😀

[@jonnil1997]

Thier designs are really boring and not my style, but their level of transparency and sustainability is amazing, great brand.

[@joonmendoza22]

Skinny jeans

[@rockygabriel7096]

The raw denim is good , inhave many raw denims some stretch in times.... The T shirt with all measurements? That is a champ! .... Hoodie just pass.... Many better option for that...

[@JamesLeung]

Agreed! Thank you

[@alexd.5857]

Throughout the whole video I was thinking: “that exactly the same things can be bought at Uniqlo” Maybe quality slightly better, but I’m sure raw denim jeans just same

[@loganpatro938]

The quality blows Uniqlo out of the water actually. All fabrics are stiffer and have a certain weight to it, and the stitching is tighter. I don’t like some of the styling of certain stuff like their outerwear and their pants are too slim for my liking but I buy basically all my shirting from asket.

[@Adi.12893]

110th

[@JamesLeung]

🙌

[@jonlouis2582]

Who else is just here for the hot guy?