IS IT THE ORIGINAL? 🎵 SUGAR SUGAR by The ARCHIES

This is our first time listening to The Archies. Sugar Sugar is another song that sounds oddly familiar.
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Original #TheArchies #SugarSugar video: • Video
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[@jimp9031]

I got this song for free on the back of a cereal box. You’d cut out the back of the box and play it on your record player. I’m old🤷🏻‍♂️

[@Trailerparkrock]

yep

[@mikekirby2085]

Holy crap i forgot about that

[@jeffmurray1681]

Yep, also Monkee records.

[@toddbaker1574]

Same here , blast from the past!

[@montylc2001]

I'm with ya.

[@chrissiegle1065]

I'm so old that I remember this song was put on a square, cardboard backed record, that came on the back of cereal boxes...I got my copy and I was so happy lol.. it played great! Great reaction. Thank you. 😊

[@greg2976]

I so forgot all about that!!!! I guess I can say that I am so old too! It seems just like yesterday! Thank you for remembering that!

[@Johonnac]

SAME!! Also “ABC (Easy As 123)” by the Jackson 5!!!

[@3DJapan]

The only record I got like that was from the Bloom County comics, in the book "Billy and the Boingers Bootleg". The record was floppy and had 2 songs on it, supposedly by the fictional band in the comics.

[@LS-uv9gg]

Ha! I was just thinking that too, along with one of my motorcycle magazines that came with a tear-out insert promo advertisement 45 record of a Kawasaki Ninja that was doing a speed shift take off acceleration, and if you correctly guessed the rpm that the bike was being shifted at, you could win some kind of prize.

[@VidiotSavante]

@@3DJapan I still have my 1987 copy of the "Billy and the Boingers" book and record in a box somewhere in my attic. The A side is "I'm A Boinger" and the B side is "U-Stink-But-I-♥-U". These songes were 1st and 2nd place winners for a contest held by author/illustrator Berkeley Breathed.

[@angelagoodwin5758]

This is what we called 'bubblegum music' because it was aimed towards pre-teens and teenagers. I remember buying ARCHIE comic books, watching THE ARCHIE SHOW on Saturday mornings, (BTW, Sabrina The Teen-Age Witch was an Archies character), and of course listening to this sweet and joyful music!

[@s.mcpherson6354]

They kind of made fun of 'Bubblegum' as a genre in the rock opera Phantom of the Paradise. They should think of maybe doing 'The Hell of It' from that soundtrack. I've also always thought that they'd love the full version of Vangelis and Jon Anderson from Yes, doing 'of Mr. Cairo.'

[@josephgallagher945]

Sabrina spawned the Groovie Ghoulies, who were her cousins & who got their own sat morning tv show.

[@tk72231968]

Took the memories right outta my brain 👍

[@scottcooksey5284]

Yes

[@michaeldavid6284]

Some people to this day, like many back then, dismiss this song as simple and childish. My reply: if it's so easy to write a hit, feel free to show us all how it's done.

[@furiogiunta7886]

LOL, Lex got the look of a little girl in a candy shop, Brad looks like he's saying to himself, "what is this crap?" I'm pretty sure this song has been used in thousands of TV and radio commercial jingles.

[@sharp1667]

You godda bee ona ur hat.

[@denisvulliez2064]

This is what they used to call "Bubble gum" music. I believe it is the original and all the radio stations played it because it was so innocent.

[@andyscott5277]

Innocent…except for all of the double entendres 😅

[@qadgopthemercotan]

I was 11 when this came out in 1969, and it was all over the airwaves after debuting on the Archies cartoon on Saturday morning. A HUGE pop phenomenon at the time.

[@sealdrup]

I was 9. Good times. Lived in Maryland....army brat.

[@tomaroni6670]

11 here also....Happy B-Day to you....

[@jimangela4589]

yep 11 too.

[@lauraperea6417]

17married and pregnant

[@Neil_BT]

This song is a result of the collaboration of pure music royalty. Written by Jeff Barry and Andy Kim, and sung by Ron Dante and Toni Wine. Their CVs are just mindblowing.

[@kenharness7430]

Andy Kim also had a hit called "Rock Me Gently"

[@highpath4776]

@@kenharness7430 Artist: Andy Kim Label: Capitol Country: USA Catalogue: 3895 Date: May 1974 A great song that I always thought was Neil Diamond !

[@highpath4776]

Written mainly by Andy Kim, Jeff added some guitar and percussion arrangements but both are credited. Andy also sung on it.

[@theotherwalt]

Interview with Andy Kim about the song and getting it produced. kzbin.info/www/bejne/eamQeZuYbbB-gKc

[@carlosvasquezvasquez2845]

Well INFORMED KUDOS SIR ENJOY THE NEW YEAR 🙏

[@stacymoore9836]

I watched the Archie’s cartoon every Saturday morning. I also bought their comic books. This was around 1968 or 69. I was 7 or 8 years old then

[@paulstewart6203]

The 60s and 70s where the greatest decades for catchy songs.

[@leehanson1416]

Fictional band, based on a comic book. The writer, Jeff Barry, wrote lots of 60s hits.

[@clownworld-honk410]

If there ever was a tune that reflects Lex's character, maybe it's this one!

[@klaptongroovemaster]

This was my request during the "food live stream". I knew she would love it, and that they'd both "know" it.

[@dorindacunningham9452]

I say checkout chicka boom chicka boom.

[@nativetexan9776]

Lex's reaction reminded me of my sister with the giggles. 5 thumbs up on this reaction from Lex.

[@graybeard1952]

One could not escape this song in 1969. I was a senior in high school. Led Zeppelin had released I & II that year and my musical interests swerved in a new direction...

[@dannytapp7259]

When I was a kid I cut this record off of the back of a cereal box ✌🤘

[@unholydriver4987]

And ruined your dad's stylus. lol

[@dannytapp7259]

@@unholydriver4987 my mom's fault lol

[@kevinstarr516]

The Archies had another hit that my older sister used to play ALL OF THE TIME back in the late 1960s and early 1970s titled "Jingle Jangle". That one was also featured in their cartoon.

[@tvgator1]

I LOVE Jingle Jangle; that song is 🔥

[@rafeangell4733]

Ah. And now Jingle Jangle is a drug on Riverdale. Dark Archie days, indeed.

[@RadioAirchecks]

@@rafeangell4733 Glad I never watched it.

[@tltatt]

I was 13 when this song came out in 1969 and I still love The Archies. "Sugar Sugar" was their biggest hit (and the #1 song of 1969) but they also had Top 40 hits with "Bang Shang A Lang", "Jingle Jangle" and "Who's Your Baby?". Their song "Sunshine" only reached #57 but IMO is nearly as good as "Sugar Sugar" while "Get on the Line" was not released as a single but should have been and I enjoy many other songs from their 5 albums. Ron Dante was the lead singer and later produced many of Barry Manilow's albums and hit songs. Ron Dante was also the lead singer of The Cuff Links who had a Top 10 hit "Tracy" while "Sugar Sugar" was still in the Top 10.

[@highpath4776]

Get On The Line was covered in the UK by The Sweet (it didnt really sell but its a good cover)

[@skoop7641]

Lex cracks me up. She’s so cute.

[@cptlou]

Right!!!

[@robsantos5438]

Definitely

[@Hobodeluxe960]

This came out when I was young. The Archies was a cartoon based on a comic book on Sat mornings (that used to be a BIG thing for kids) This was a popular song on the radio but it was made for the cartoon show. They had another hit called Bang Shang-a-lang.

[@McShaganpronouncedShaegen]

OMG I had this album in the 1st grade and I had forgotten about Bang Shang e lang until you brought it up.

[@Hobodeluxe960]

@@McShaganpronouncedShaegen they had the records on Honeycomb cereal boxes too that you could cut out and play on a record player.

[@MsPrincesspaulina]

@@Hobodeluxe960 Now that you mention it, I remember those Honeycomb box records too.

[@mrkelso]

The other Archies song I remember was called "Jingle Jangle".

[@joelliebler5690]

Absolutely the original and huge pop song played all the time on radio!

[@baileybowman2449]

This and 4 Non Blondes “what’s up” are my 2 year old grandson’s favorite songs. “What’s Up” is his favorite, he sings it all day and even woke up and sang it and went back to sleep the other night 😂

[@edwardwilliams8238]

Got this record on the back of a cereal box when I was a kid. Honey Combs or Sugar Smacks, can't remember which. My mom had to use the scissors to cut it. She didn't trust me. Have fun with it, Lex✌️

[@joemachine4714]

I remember it was Sugar Smacks but might have been others too

[@toolman9573]

Believe it or not I still had my copy off of honey comb in the eighties and my oldest daughter found it and to this day it's still her favorite song

[@tomrockwood851]

The great, Andy Kim, wrote this and is singing it. This IS the original, yes. 1968.

[@Yucchhii]

Went to a concert a couple years ago called "HAPPY TOGETHER" tour. Ron Dante was a featured artist and he is the one who wrote this song and performed it. The Archie's were a cartoon band that I loved watching as a kid. They had other songs but this one was their big hit. At the concert, Ron Dante played this song with the projection of the cartoon behind them. While performing the song, I saw many moms & dads had their kids and singing and holding their kids hands dancing in place saying THIS is music we grew up with. IT WAS A GREAT SHOW.

[@TooSkinnyKenny]

did you know this song was offered to the Beach Boys who turned it down flat.

[@rayeckert242]

Another pop masterpiece! It NEVER gets old and I ALWAYS want to hear it. 'nuff said...

[@fredkrissman6527]

Total teeny-bopper tune, but I confess to loving this song from the moment I heard it upon release, when I was aged 13...

[@reallyitsbrit]

One of my favorite songs ever ❤️

[@gvehar]

There came a point when the Monkees rebeled and demanded a say in their own music. Up to that point music director Don Kirchner had been stocking the show with songs from his New York stable of writers like Neil Diamond and Carole King. He submitted Sugar Sugar but the band, already fighting accusations of being lightweight teeny bop sellouts, said no way. They eventually got him fired, so Kirchner decided to make a hit pop group that was utterly under his control, because they didn’t exist- The Archies! They had I think 6 albums of basically Saturday morning soundtrack pop music, and Sugar Sugar and Jingle Jangle were the biggest hits. There are books and KZbin videos on bubblegum music, and a lot of it is both genius and dated garbage at the same time. Instantly hummable and also plastic product, but the kids at the time didn’t care. This was a time when every cartoon had its own band and so did live-action shows like The Partridge Family and even Sigmund And the Sea-Momsters. I was born in the early 70s so I caught the reruns later on in the decade, and then the 80s hit.

[@Johonnac]

Loved Sigmund & the Sea-Monsters!!!

[@mattslupek7988]

I remember having a big-ass crush on Laurie Partridge (Susan Dey)…and Karen Valentine of “Room 222”…and Kathy Garver from “Family Affair”.

[@garyeason8474]

That song will never,ever,get old.that was the innocent music back then.i used to watch them every Saturday morning.The Archie's

[@mr.knowitall6440]

Check out Neil Diamond's "I'm a Believer", which was written for The Monkees' TV Show, and was also produced by Jeff Barry. Catchy tune, and is the reason Barry needed someone to carry on after Neil bailed. Check out Neil Diamond's "Hot August Night" from the Greek Theater on August 24, 1972. The best era for Neil Diamond, although he was very successful following that, and is "as big as (maybe even bigger than) Elvis" to his fans. He was an incredible singer, regardless of whether you're "into his music" or not. After sampling some songs like "Cherry Cherry", "Sweet Caroline", "Solitary Man", "Cracklin' Rose", and "Kentucky Woman", the must-listen track from that album is "Holly Holy". If you listen to the tone and character of his voice on that song, especially the opening verses... then consider that this is after singing an entire concert... it's very impressive! NO AUTOTUNE.

[@RealShamanX]

This is what used to be called Bubblegum Rock..

[@stevewalsh4850]

Lex, I believed this song tickled you in your soul😎As it did all of us back in 1969 or 70 I think

[@bobbybobbatunday9959]

Quite possibly the best tasting bubblegum to come out of the 60's.

[@erinhamilton4045]

I was 9 when I first heard this in 1969! Thank goodness for older sisters! Lol

[@arsanima777]

Lex is as bright and sweet as this song is. Pure joy!

[@montylc2001]

The crew of Apollo 12 played this song on the way to the moon in 1969. Now you guys have something in common with the space program.

[@davidnorris5675]

Very addictive…. Going to be in my head all night now

[@catecrowe7271]

The Archies were a fictional band made up of cartoon characters, like the Gorillaz, who Brad and Lex also reacted to recently.

[@dannytapp7259]

Watched the Archie's every Saturday morning

[@tonyterryjohnson8603]

There was a comic book of The Archie's. New one each month. Then a cartoon on television. Their music was pretty damned good for the late 60's or early 70's. I think they have a couple other commonly played songs. Thumbs up.

[@DavidSmith-pg1ob]

Didn't Josie and the Pussycats start out on the Archie's show also?

[@dannyworten5876]

Yes the Monkey’s was a kids show too also there was a show with the Boogaloos

[@pjimmbojimmbo1990]

A lot of Today's bands are made up of what appear to be Cartoon Characters...

[@johnseibold5048]

Lex, you are correct about Def Leppard being influenced by this song. Apparently, the first single that the singer ever bought as a kid was Sugar, Sugar by the Archies. I remember wondering the same thing a while back.

[@brianrhoades9620]

One of my 1st 45rpm record purchases. My older brother broke it in half because I played it on his stereo.

[@highpath4776]

Should have played the flip, Melody Hill, which is a little harder, some great fuzz guitar on it ! - written by different writers to the A Side.

[@tonya2646]

I love how happy she is listening to this song.

[@MySherry10]

This was Saturday morning Cartoon, They were a commic book but this song was a big hit, i remember it being on back of cerel box, they had records you cut out and could play Such fun and such happy music

[@georgediperna3155]

I really enjoyed your trip to Publix today. This song should have been playing over the stores PA. while you two were shopping. And my hooptie by sir mix alot while you were in Brad's truck

[@steviekc9057]

It's happy and simple and has tambourines. It's been in commercials and movies and in the background your entire life!

[@olgasanchez6772]

When i was a kid i heard it on Radio then i remember watching cartoon as a teen. Love this song❤

[@johneppo4133]

This was actually a cartoon band from the comic strip Archie's in the 60s. Used to watch the show on Saturday mornings back in the 60s. Fun times.👍👍👍👍

[@thunderstruck5484]

I remember this song when I was in grade school my Sister had all the Archie comics also they were pretty good thanks again y’all

[@michaelmckinney1409]

The Archies was also a comic book series. My sister loved them and I used to check them out too. I watched the cartoons too.

[@m.coldren9328]

I remember watching the Archie's cartoons on Saturday morning and reading the comic book😊

[@armadillotoe]

This song got a lot of radio play in its day. That annoyed me to no end. I was very proud of enjoying more meaningful, and complicated music as a junior in High School. There was so much great music in 1969, and this is what the radio stations chose to play.

[@scottfrench4139]

Archie was a comic and TV cartoon. Lots of bands out of TV in the wake of the Monkees. For another great one, try the Partridge Family's "I Think I Love You" or "I Woke Up in Love This Morning."

[@blazerhawkdarren68]

This was my mom's music back in her teen years. She would play this when we were kids on her record player

[@your_huge_ego_bores_me]

Was commissioned for the cartoon, and they DESTROYED the assignment. Just ridiculously good work for what they were attempting to do. As legendary a job assignment as as ever been done.

[@junespring7928]

I used to sing and dance to this when I was a little girl! I'm 55 yrs old now :)

[@donaldlove9195]

My Grandaughter Loves Dancing to this song ..

[@Mauiman122]

there is just something about this song, always like this song - must be as a kid watching the Archies cartoon show

[@gradypatterson1948]

The Archies were a fictional band - the characters of the old "Archie" comic series, made into a Saturday morning TV show, and made into a band. Archie, Reggie, Jughead, Veronica, and Betty all were in the band. The actual music was written and performed by top-notch session musicians - writers Jeff Barry and Andy Kim, and performers Ron Dante and Toni Wine were the core. Modern teen-angst soap "Riverdale" - which is based very loosely on the original comics - has a variation on the Archies, as well - playing some of the original Archies music. The Archies were created by Don Kirchner, whose experience with "The Monkees" made him unwilling to work with live musicians - Kirchner wanted a TV band over which he had complete control - and thus the Archies were created. In many ways, the Archies were the forerunners of both live action and animated bands to come: The Partridge Family (live action), Josie and the Pussycats (animated), and even Gorillaz are to varying degrees derived from the Archies! Most of the "band"s music was released on vinyl - Sugar Sugar was their biggest hit, with "Who's Your Baby?", "Bang-Shang-A-Lang", and "Jingle Jangle" all getting into the Top 40 as well.

[@sicklyapple4496]

I remember seeing this song being played in the Archie's cartoon.

[@ccordray4]

Played in every roller skating rink during the ‘70’s.

[@elegantirony78]

They used to have this song and other 45s on the back of Kellogg's Corn Flacks. You cut is out and played it on a record player. Lex, you've got the rock girl rhythm.

[@shanenolan8252]

God i love this song.

[@greenbeatsred]

This Bubblegum Hit was on the radio constantly when it was released in the summer of 1969. Wow! How did we go from the Archies, "Sugar Sugar" to "Whole Lotta Love" by Led Zeppelin, also released in 1969?

[@Galahad-hk4bb]

Bubblegum music & Saturday morning cartoons !!!! Ahhhhh…. Being a kid in the 60s & 70s was so AMAZING !!!❤❤❤

[@kensroswell]

You have GOT to hear the Wilson Pickett version. SO much soul!

[@mdennis9496]

A Pop Masterpiece…….Pure, Simple & Catchy

[@xoxxobob61]

I completely agree! What a infectious Hook!

[@domeshine69]

It has been used in soooo many TV commercials. That's how you plant things deeply in the mind, subliminally. Imagine how many things you know due to that process. Things you don't even realize you know!

[@23skidoo46]

this is the quintessential bubble gum tune. simple, super catchy and sing-a-long. perfection.

[@Christy_Abner]

My favorite bubblegum song. It went number one all over the world in 69. It also inspired Def Leppard’s Pour some sugar on me.

[@thomasvest7111]

Catchy bubble gum pop and reached #1 in the US in 1970 also well known Internationally. This song has inspired many a line dance performance which can be seen all over various internet sites.

[@chrisgrethlein6196]

'Pour some sugar in me' is a different song. That was put out in the 80s by Def Leppard, a metal band. This song was done by the Archies in the late 60s.

[@anthonylapalermo7917]

Puppy love for me 30 years after the song came out... love it

[@keetahbrough]

when I'm feeling sorry for myself, I get up.. throw this song on and deep clean something. xo

[@prischm5462]

Your girl obliviously knows what she likes. Give it to her!

[@willowb1527]

The first time it came out was in a cartoon called The Archies. ♥️❤️♥️❤️

[@johnmavroudis2054]

Cute sharing always comes before savage sharing. The inevitable slide down. That's why we have awesome music to remember the happy, innocent times when we didn't mind taking alternating chugs of a milkshake. lol.

[@murrayspiffy2815]

The band Archies was part of a TV show developed for little kids on Saturday mornings. The Archies actually had a couple of hits - including this one.

[@kellygriffith1773]

YES YES YES Joe Elliot admits this is the song that gave him the inspiration for “Pour some sugar on me”😂😂😂

[@bryanforis1839]

One man playing the music and singing doing everything

[@ronstoner1823]

😆 I remember the Archies, a cartoon, and The Monkees, a show of actual people (well, characters in a kiddy show, not actual people), every Saturday morning when I was a wee tad back in the early 70s. Never missed an episode! 😆👍

[@DannyD714]

archie comics go back to the 1940s. the characters have evolved with the times, but are the same age now as they were back in the days of WW II. on saturday mornings in the late 60s you'd find me eating cereal and watching archie cartoons on tv. i still read archie comics. some things just stick with you.

[@dianenewcomb4765]

I roller skated to that song so many times in the 70's!!! Great memories!!

[@calrowles9790]

This is a song co-written by Andy Kim, a Canadian singer/songwriter. He couldn't get any interest from US record labels in the demo so he sold and recorded the song for the cartoon show The Archies. It went straight to number 1 and was record of the year for 1969. With this under his belt he was able to get a record deal, and had a couple of his, primarily Rock Me Gently, and Baby I love You. He later changed his (stage) name to Baron Longfellow.

[@daytonchris8351]

i never knew this song was from like archie archie characters. i knew they sung in the old cartoons but never like this. i like archie. i liked the weird mysteries cartoon, and i watch riverdale on the cw. i never read the comics, but i used to buy sonic the hedgehog comics, and archie comics writes that, so i would still always see archie in my comic books anyway. lol

[@lefty5757]

I used to go to bed with the transistor radio on when I was a kid, hoping to hear this song when it came on.

[@200beluga]

60’s bubblegum music. Love it.

[@donnanorton4092]

She really enjoyed her self. That's one of my favorite songs ❤️❤️

[@gosccc]

I love it. Takes me back to my childhood.

[@jaxteller4565]

Fun Fact: 1969 Record Of The Year.

[@cryptoran7777]

I was 7 years old when this song came out in 1969. It was the #1 song that year and sold 10+ million copies.

[@arkistriph1]

Oh my goodness this takes me back. Yes, I too remember this 45 on the back of cereal boxes; good times.

[@josepha5885]

I first heard this song when I was 8 years old. I watched the Archies cartoon show on Saturday morning. They played it a lot.

[@mr.knowitall6440]

Andy Kim co-wrote this. He was a "replacement" for Neil Diamond when Neil posted ways with producer Jeff Barry, the other writer of this song. It's obvious that Jeff Barry got Andy Kim specifically to try and replace Neil. But Neil progressed beyond the bubble gum pop like this. A good song of Andy's is "Rock Me Gently", which most people thought was a Neil Diamond song. It's worth checking out.

[@jz55859]

This song comes from the Saturday morning cartoon "The Archie Show". It lasted one season and came from the comic book series of the same name that was very popular in the 50's and 60's. The songs were written by well known songwriters of the day and performed by studio musicians. This song spent 4 weeks at number one in 1969. "Sabrina, the Teenage Witch" is a spin off series of this.

[@ronaldsweet3484]

The ultimate "Bubblegum" hit.

[@edcastillo9342]

The Archies were a cartoon series in the sixties and seventies. They've been in comic books for decades. The singer's name here is Ron Dante. He was the voice for all of The Archies songs...

[@richardgonzales4815]

My Toddler loves the Homer Simpson version.

[@Basai7]

I was six. The neighborhood kids met in the double car garage of a friend across the street. We created our own dance to this song! Lordy I'm reliving my entire life watching your videos! 😆😜🎶💕🥰 #defleppard

[@boki1693]

We called this "Bubble Gum music. Because it's so simple and innocent. By the way this group was formed based on the Archie comics. You know Archie, Reggie veronica and betty. oh and Moose and Jughead too. If you ever watched Riverdale on Netflix, thats all the Archie characters but played by real people. And it's surprisingly dark. I mean bad things happen in the show. The spin off group to the Archies was Josie and the Pussy cats and both the Archies and the Pussy cats appear on the show. And they both were cartoons in the 70's.

[@alknorr3952]

Did anybody else get this 45 after cutting it from the back of a Super Sugar Crisp cereal box in the early 1970s ?

[@SilentBob731]

0:09 Ruh-Roh... 🤣 Love that y'all left that bit in.

[@jeffstevens4262]

OMG the memories...! This kind of stuff used to be called 'bubble-gum music' back then. So pure, sweet and catchy even today.

[@lexi-lee]

It was written by Andy Kim. It does contain a lot of instruments but "The Archies" were a makeshift band that had to be put together because, since the song was originally made for the cartoon "The Archies", and it was an unexpectedly huge success, the public was demanding a performance by the group in the cartoon (The Archies), which wasn't real! So The makeshift "Archies" were born. The cartoon has, in recent years, been brought back to life by the show Riverdale, which was the name of the school that the cartoon characters went to.