Is MoFi losing it? A Mariah Carey Merry Christmas One Step has been announced…

Earlier this week the most unlikely title appeared on the website of Mobile Fidelity Sound Lab. They announced a MoFi One Step of Mariah Carey's Merry Christmas. What does this mean for the image and focus of the MFSL label? Are they going into commercial territories?
#mariahcarey #merrychristmas #mofi #mfsl #onestep #mobilefidelitysoundlab #audiophile #vinylreview #lp #vinylcommunity

[@dossierzoeker5539]

MOFI just announced Michael Jackson’s Off The Wall as a 45 RPM One Step‼️

[@top5records796]

That is a good title! Love that album!

[@simonyap4660]

They just announced the Mariah Carey merry Christmas just now.

[@top5records796]

And…. Down we go!

[@Vinylfromtheunderground]

Mofi never had it and neither did analogue productions or any other heavy vinyl repress. Read up on what Tom port is preaching

[@top5records796]

Tom Port?….

[@Vinylfromtheunderground]

Google him. Tom port of better records

[@AppleCorp3]

The guy who charges $600 for a copy of Rubber Soul because it’s got “tubey goodness” and it’s a “white hot stamper?” Yeah, I totally trust him…

[@top5records796]

@@Vinylfromtheunderground​​⁠ yeah I know him but I wouldn’t call him an expert. What I do agree with is his idea that a good pressing sometimes can come from anywhere and that not necessarily the 1st country of origin is worth the money people pay for it. Part of the proof is really in the pudding. What I disagree with is his mythical idea about “hot stampers” and the lack of detail or proof he comes up with. Not talking about stampers or whatever and charging insane prizes for pressings you can only take his word for. Mastering and pressing quality are not sorcery. And when somebody is charging big bucks for their sorcery I think we all know what is going on.

[@mitlab80]

Don’t get choked up now😅

[@KS-yy2fu]

Humour does belong into music, I guess...Waiting on the audiophile's reviews on youtube in the us. Fremer, Ingroove and Westman on the lurk.😂😂😂

[@top5records796]

That would be hilarious!

[@jasonbalhan2407]

Are you kidding me? This album has been a classic for 30 years! I’m super stoked about it!

[@top5records796]

@@jasonbalhan2407 really? Why do you like it so much?

[@LPS-R-US]

I thought it was fake news

[@ed.h2743]

First thing i did when i read about it i checked my calender…. Nope not april 1th. What the hell. Btw i would love tracy chapman’s debut album as a 90’s one step. Or SEAL

[@top5records796]

Same thing here; I thought it must be April Fools. Both brilliant suggestions for a new one step btw!

[@Pluralofvinylisvinyls]

It’ll sell, there will be tons of people buying it ironically

[@raphaelchalhub]

it will sell like hotcakes. 99% of audiophiles' wives love it, audiophiles will buy it just for that. Also, we know now mofi is all digital. so wouldn't it make sense that they can better compete with digitally produced albums? instead of going ADA, this will be DDA (made-up sparse code meaning = recorded, mastered, format). Modern digital albums have a much wider audience, it's bound to have some audiophile ppl in there. I personally wont buy it, but still

[@top5records796]

I like your idea about releasing albums with a digital step in there on One Step. That might work! But… would an audiophile spend 100 dollars more for a record for their wives? An audiophile’s wife is not necessarily interested in audio, nor is an audiophile necessarily interested in the music of his wife. Wouldn’t an audiophile rather spend that 100 dollars into an audiophile record they themselves would admire? Wouldn’t the wife rather enjoy Mariah Carey on spotify and use the 125 dollars for something else? Or desire a present that is more in their line of interest?

[@raphaelchalhub]

@@top5records796 agree, most will. But this is the #1 Christmas album by many lists. The audience is huge, you don't need a high % of conversion

[@top5records796]

@@raphaelchalhub​​⁠ I’m quite fond of lists of Christmas albums but honestly I never see this one in them. It’s always Bing Crosby, Phil Spector, Elvis Presley and Frank Sinatra. And I would love a One Step of those. I btw don’t think MoFi would release a record without having a decent idea of what it would do in the market. It might work, but what does it do with the label and what they represent? It wouldn’t matter to me but a lot of people might loose trust or interest. It’s like the Criterion Collection suddenly releasing Scary Movie.

[@raphaelchalhub]

US only but gives you an idea

[@top5records796]

@@raphaelchalhubsorry I didn’t quite catch that, what do you mean with US only?

[@JWD1992]

Very interesting. I think how well it sells will tell us a lot about who exactly makes up the current vinyl market. I do not want to sound like a snob (although I often do), but I just do not picture most people who are enthusiastic about this album buying a MoFi One-Step. Would they buy any vinyl? Yes, but more to collect and play occasionally on cheap Crosley record players for the novelty. I do not picture them knowing anything about plating or mothers or stampers or DSD (in part because they probably have more going on in their lives than I do, haha). It just won't be worth the price, especially if it's not even on Christmas-colored vinyl. Personally, I cannot stand the big song off it. If I want to hear Spector-influenced Christmas music, I will listen to the Christmas music crazy Spector made. Yes, an audiophile reissue of that would be a dream. As would one of Sinatra's (lots of nostalgia there). I don't know how it is in The Netherlands, but here in the US come December, that All I Want For Christmas song is what every goofy girl at the bar drunk off an eggnog martini insists on singing every word to. Yeah, I picture them staring at me blankly if I was to use the term "deadwax." I guess THAT is the reason they aren't interested in me, haha.

[@JasonRoxas]

“Audiophile” or “the most recent reissue” will always grab record collectors and flippers attention 😣 Let’s face it: there are some folks out there who are too lazy to hunt for original records. A lot of wishful thinking that “audiophile” records will best original pressings. IMHO, they usually do not (but there are always exceptions). Soon those folks will be sitting on a mountain of MOFI and Acoustic Sounds records that will neither rise in value nor sound good. 🤷🏻‍♂️ About the Mariah Carey XMAS album: according to discogs website, it’s been released on vinyl in 1994, 2015, 2018, 2019, 2020, and 2022. What’s wrong with those earlier pressings? 🤔 Nothing is wrong with them.🤷🏻‍♂️ But they were not touted as the “best/audiophile” pressing. 🫠 To paraphrase Bob Dylan: “Audiophile Hype” by the whirlpool Lookin’ for a new fool Don’t follow “fake record expert” leaders Watch the parkin’ meters ✌🏼