Is Selena Being FAKE? Bobbi Brown is Anti-Makeup? | What's Up in Makeup

[@rebeccawhite5128]

Bobbi Brown's message since the beginning is that for her, makeup is just about looking your best, not changing you in any way. She's always been about natural-looking, neutral makeup. Before Estee Lauder bought the line it was much simpler. Her books are still available that she wrote in the early days expounding on this philosophy.

[@devilisindadetails2491]

True...yet slathering her models in full faces of Makeup in layers upon layers of products, while talking about a natural look. Don't we love lies & deception & calling it inspirational 😇🤪🤣 let's not forget she made billions of dollars off her makeup line so... 🤑

[@WonderfulHayden]

Bobbi Brown is not anti-makeup. Her message is an important one, especially for young girls. First and foremost, love the skin you're in. Makeup is meant to enhance, not replace, your features.

[@cmlaporte62]

Exactly! Bobbi Brown is the original, no-makeup makeup devotee.

[@bathsalt79]

totally agree with you. From my understanding of Bobbi Brown motto as a makeup artist, her latest message isn't new. From day one her makeup line and the aesthetic the brand strive for has always been refinement of your own natural features. The makeup looks always leans towards earthy tones, always classy and sophisticated , not avant garde like what we see on runway shows. When i was young i have seen a video of her demonstrating how to use her makeup line where she would apply makeup on the model and remind viewers to use makeup to enhance once natural beauty. So, I would say she has not deviated from her original message.

[@SashaJames]

Saying Bobby Brown is now anti-makeup is such a stretch solely based her opinion on nose contour from a short video clip.

[@ThereAre4Lights]

Totally agree, makeup is complicated, it can be such a creative, artistic, and just plain fun practice, but unfortunately there is a loooot of sexist stuff in there too making us all feel bad about ourselves :( I totally agree that contouring shouldn't be a "necessary" step

[@tracie3]

That’s the message I got from it too! Typically someone that was all about the money would have been heck yes! Triple Contour your nose with this special nose contour brush! Your Face with this contour face brush! your ears, blah blah blah.. Ultimately people will do what ever makes them feel comfortable doing.. I think it was an excellent message for a well respected brand owner and makeup artist to spread such a positive message! 💕💕 Much more respect to her for that!

[@desireeberman6451]

You have to read Bobbi’s books and look at her work/career. She’s always been natural beauty oriented

[@WhatTheKink]

Totally! I had her teen book when I was younger. She’s still on brand!

[@rainbowyahi]

I was just about to mention this. Also, when the ad for her Masterclass course came out, one of the quotes in the ad was about her discouraging nose contour, specifically. So she’s been talking about the nose contour thing for quite a while. As per usual, people who live and die by social media don’t research and react too aggressively to things.

[@janelane80]

“Gifting” a nose job to Jewish girls was a popular thing in the 70’s & 80’s (one of the many ways minorities are told to surgically remove any features that don’t fit a euro-centric idea of beauty.) Bobbi Brown is kind of a rock star for refusing it and then going into the beauty industry. Her line has always been about emphasizing natural beauty instead of blending out unique features.

[@Jw4be]

Lets be realistic: nose contour was created for the stage to create shadow, when the lights eliminates shadows. It’s there for an illusion, when you’re through a specific point of view or under certain lights. It’s not meant or even useful for a regular day usage. Under sunlight, for example, you look like you have something on your face. It doesn’t look realistic. And I’ve seen good contour. But the method isn’t made for regular usage. That’s just an addition to what Bobbi said. And I trielt agree to her. And if you’re feeling compressed under the beauty standards to have your nose look the certain way: contouring it to mimic that look only manifesting that norm you have in your mind, and probably in the society. Let the nose be a nose.

[@RainbowSludge]

Totally agree! Personally I have tried contouring a few times and I always look like I have mud in my face! I don’t do it and I like how my makeup looks.

[@elleelsaltador2657]

that's true. it's better to highlight for everyday and contour for events and performances.

[@Patriot1789]

I am old enough to have actually attended a makeup teach-in at Neiman Marcus by Bobbi herself. Even when she started her business the emphasis was on natural looking colors and not the blues and greens of eyeshadow and the reds and orange lipstick. But the best was the soft toned blush. Over the years the color palette may have shifted darker or lighter but it basically stayed within that natural, your own face but better philosophy. I don’t think she’s changed much at all from that original idea.

[@04beni04]

Nice! I can't say make-up has been a significant part of my life until my mid-40s (then spring 2020 hit and my pale brows disappeared disconcertingly during Zoom meetings, and I found and fell down the YT beauty rabbit hole) but even I knew who BB was growing up, and I am genuinely envious. Not in a negative way or anything, it's just that it is so cool that you can claim this experience.

[@TalkForALiving]

I like Bobby Browns message. Some people feel pressured to look a certain way and its nice that someone in the beauty world acknowledges self-love. Yes some people contour their nose because they feel better about themselves when they change the shape of their face with makeup, but others, especially young people, may appreciate that an icon like Bobby Brown is saying its okay not to, and to love the nose you have.

[@devilisindadetails2491]

Just like Scott Barnes once said about her, & if you ever watch a Bobbi Brown makeup tutorial "we are essentially doing the same thing, just going a completely different way about it, let's not lie to ourselves here" You had Bobbi Brown Slatthering models in makeup while she was talking about a natural look... layers upon layers of product isn't exactly no makeup is it? Lol 💗

[@FlorySparks]

I want to believe there are still genuinely nice people out there. Second guessing their actions takes away from the validity or the goodness of the persons' intentions. Plus it has been my experience when owners/mgmt appreciate employees, they are shown appreciation in many ways including wages and recognition. Having said that...kudos to Selena!!

[@kissepurr]

Yes! Love this

[@tishgaffney8953]

The Selena Gomez letter- I don’t hate it, but I think it was done for publicity and I hope the employees got bonuses considering how expensive the ad was.

[@the_eerie_faerie_tales]

Exactly!

[@marihawley]

Exactly, appreciate me in a way I can pay my bills

[@RainbowSludge]

Agreed!

[@tracie3]

I was thinking that too! I’m sure her employees would have appreciated a nice bonus or a few additional paid days off! 💕

[@LVLoriAnn]

This 💯

[@nicky5078]

The rare beauty thing seems more like PR than a true thank you to employees. It could have been posted to social media, for free, and the money given back to employees in some way. I feel like that would have benefited both the company and staff

[@RainbowSludge]

It could have been in-house as well! Throw a little gathering, order catering, and shout out everyone and thank them to their faces. Saves you money, too. This was obviously just an ad for the public and not for the employees.

[@teresaschmidt772]

Did you contact a rare beauty employee? Seems that might give you a better insight than slighting her action.

[@aminaar123]

@@RainbowSludge if you follow rare beauty or some of their employees you’d know that they do these kind of gatherings and get free retreats very regularly

[@ADK610]

ad money is usually part of marketing budget. So she can’t use the assigned ad money for employees bonus. Instead putting product visuals or models on the ad she put up an thank you letter for her employees to show that her employees matter more than the products. It’s an expensive platform than Posting on instagram which is free. Who knows, maybe she gave her employees bonuses too.

[@juliannesweeten5203]

anti-nose-contour is not anti-makeup. I fully support and find no contradiction in Brown's message.

[@chlojoe100]

The rare beauty ad is is for publicity and if her employees get to feel good after reading it, that's incidental I think. I've seen way worse ways to advertise so at least she's thinking out of the box. If she really wanted to thank her employees, she cold have split up the amount of money it cost for the ad and given them all a bonus; then there would be no question as to her true intensions.

[@hms1609]

We have a saying in my country: "A Cat can live on thanks". Meaning it's nicer to get something tangible instead of a "thank you". This case just reminded me of that old saying.... :D

[@katelynnmcdougall9826]

Exactly, a social media post would’ve been free .. and then give the workers bonuses

[@samanthariley5306]

Exactly.

[@VillainessVamp]

Damn right! I work for a living. If you want to thank me... better working conditions/environments and better compensation. That's it. Nothing else is gonna do it.

[@aminaar123]

Selena is known to be one of the most generous celebs out there, I’m pretty sure a raise or bonus for her employees isn’t out of question for her. We don’t know what she does 🤷‍♀️

[@9whilenine]

I don’t think what Bobbi Brown said was anything odd or unusual for her or her line, at least the way the line was initially meant to be. Even five or 10 years ago she had very little to do with her line, as Estée Lauder completely took over it’s direction way before that. Bobbi was always promoting natural and neutral makeup, encouraging using as little of it as possible.

[@BubblyViolin11]

I always have such a complicated relationship when it comes to conventional beauty standards. As a WOC, my features have never and most likely will never be considered ‘beautiful’, and that’s fine. I always hesitate contouring my nose because as someone who’s Asian American, my nose and my eyes are typically what’s pointed out as ‘ugly’ or ‘undesirable’. It’s hard for me to separate wanting to contour my nose away from the fact that the reason why I want to do that in the first place is to make it look more Caucasian. There’s the part of me that’s like, ‘so what? If it makes me feel good, then great’ and another part that’s like ‘how freeing and empowering would it be if I did the internal work to unlearn that self hatred so I never feel like I SHOULD contour my nose (and specifically a feature that’s common for my race) vs masking that insecurity with makeup’. I appreciate Bobbi Brown’s take on it and from what I know, that’s all part of her makeup philosophy anyway. Also, it’s interesting that people on TikTok are giving her crap for it when the new trend in beauty is to be more ‘natural’.

[@IreneBrownMeow]

I'm honestly befuddled by the NYT ad, even as brand pr. Like, obviously a public letter doesn't pay anyone's bills or improve anyone's quality of life. It just feels empty, or at least misguided

[@RainbowSludge]

Yeah agreed. It isn’t needed, but also what do I care… didn’t read the letter but maybe if you worked there and read it and you got a shoutout you would feel good and valued by your employer? I feel that way even if it was an inside memo.

[@bizzlecrafts]

I have been a gamer since the late 1980's so here was my thoughts to the OPI/XBOX collab. Women in gaming has steadily been on the rise, but I initially couldn't imagine that the collab would be financially a good avenue for either company. It's too niche. I don't see there being enough real interest. However, the moment "unlockable in-game content" was mentioned I knew that part of it was getting the male audience to purchase these things for the codes and giving the polish out as gifts. Clever and devious. There is a subset of gamer that cannot miss out on a limited edition in-game content items. Soooo they seem to marketing not just towards the obvious audience but found a hook for the non-polish wearing brethren as well. Sneaky.

[@samp9581]

Plus OPI already has a fan base so they would get sales from their normal customers who would possibly buy an extra bottle (you have to spend $20) to give the code to their gamer friends. And personally they did make some nice shades, so thats what I would do if I knew anyone who played.

[@Mill875]

Bobbi Brown is also Jewish, and is particularly aware of the "large nose" stereotypes and stigma a lot of Jewish girls deal with growing up. I wouldn't speak for her but suspect this is part of why she speaks in favor of natural features vs. contouring.

[@unicornL]

I love that about her though

[@Mill875]

@@unicornL I definitely mean it as a positive thing!!!

[@dolphinsgirl253]

Something tell’s me Selena’s staff would have preferred that $150,000 be spent on performance raises…

[@unforblue]

Lol I was thinking the same thing!!

[@fbiagentfrank]

An ad in the newspaper isn't paying anyone's bills🤣

[@IkaraES]

Totally, it looks like a PR stunt to me... And staff would have preferred an economic bonus for sure!

[@valentinenyongesa2246]

@@IkaraES You realize they get get always like no other brands!!

[@valentinenyongesa2246]

How do you all know their salaries weren't increased go away you all!!

[@BethanySchmidtEsthetics]

I entered my beauty career when Bobbie Brown was just getting big. She has always been a minimalist. I worked on one of her shows, and took a masterclass back in the early 2000s and this is right on brand for her.

[@shelbyjames1894]

Oh when I heard Selena Gomez did something for her employees, I thought it was a raise or something important... not an ad for her company lol.

[@cheerinchic07]

Bobbi has said numerous times she’s anti contour and I would never think of contour & her cosmetics line, especially when she owned it.

[@sanachan1]

Honestly I'm kind of with Bobbi on this for a specific reason - I see way to many people with "ethnic" noses are contouring them to make them look as thin and European as possible. This is something I struggle with a lot as a Black woman - it hurts me to see a lot of other Black women trying to erase their wide noses. But on the other hand I don't want to judge what feels good to others when it comes to makeup. But I understand what she's trying to get across, especially considering her own experience with her mom offering her a nose job. It's hard to see people constantly trying to make their noses look less like yours.

[@helenard461]

I don't think bobbi brown was ever pro or anti makeup. She always been accentuate your best features type makeup. I remember her saying she was one of the first ppl with bobbi brown to make a "natural" colored lipstick. She's always been more natural/light makeup and her new brand is following the trends I feel.

[@Sarah-sn8fj]

The Garnier no rinse does feel different to me, OR I’ve been using leave ins wrong my whole life. I always thought a leave in was more like a softener/detangler I would use after shampooing and conditioning, rather than in place of traditional conditioner. This does seem like it will help save water if people use as directed.

[@aratrikaroy8284]

Bobbi Brown has always been against nose-contouring. Even during her days with Bobbi Brown Cosmetics.

[@annabelle69]

My cat scratched me on my eyeball once, and while it was painful, it was a pretty quick heal after seeing an eye doctor-but I am SUPER loathe to even consider any eye stuff 😳 I’d never put air pressure like a hairdryer near my eyeballs, and I don’t even wear contacts lmao I am part of the Xbox x OPI target demographic, and I think it’s cool, if a little out of the blue 😭👍 I’m not super interested in the shades you showed in the video, but I’d be interested in buying them for a chance to get free Halo Infinite content 😳 It’s not pay to play, but it is achievement-based, and it’s so awesome that they’re having special content for the collab!! And you’re right, I do really appreciate more feminine presentation in the gaming community 😤 Most people find it really hard to reconcile my love for makeup and fashion and “traditionally feminine things” with my love for video games, and I often feel alienated among my friends when I pursue some of my interests, but I’m glad that gaming has become a little more accepting about non-male gamers. I do feel like female streamers like Valkyrae, while she often receives lots of criticism from her peers and got lots of flak for her RFLCT launch even before things went south, have paved the way-although I wish there was a more varied spread of female gamers for young people to look up to than just the ones that mostly-male-audiences think are hot 😐 No hate, they’re just a minority of female gamers, and it’s a little alienating. I’m still a very young lady (I turn twenty in a month lol), but I’m very happy to know that the young people after me will be a part of a much more varied and encouraging audience :)

[@Acidfunkish]

Gaming (and especially game dev) has always been a varied space, but the marketing (especially in NA) has always been more tailored to boys and men, for some reason. That's what has pushed the idea that women don't "belong" in gaming, not necessarily because they're not already there. The kinds of games that tend to be more male-heavy spaces are the ones that allow those kind of male-centric echo chambers, because most women in those spaces don't want to have their play totally halted to "debate" their right to exist in those spaces (understandably). But we've always been around, I promise you. 🥴

[@ThereAre4Lights]

I am a huuge gamer and I am such a fan of the opi collaboration!!! You are totally right about "feminine" coded things rarely being allowed in gaming related products and circles. Companies like Xbox would have never been caught dead 5 years ago with anything even being the colour pink let alone officially collaborating with a nail polish brand. Even now the loudest voices in gaming are probably going to be loudly opposing the collab saying it's ruining gaming or some other nonsense. But it's a great move, makes me feel more included as a woman gamer, I even work in the gaming industry and I'm the only woman at my company of 30+ employees, the industry has a long way to go and I'm happy to see an official collab like this!!

[@keyholes]

I actually really dig the OPI/xbox collab. The gaming sphere often feels like an unsafe place to openly be a woman (playing online games with voice chat, oof), so it's nice to see them breaking down traditional gender roles. I feel like male celebrities wearing nail polish is opening the door for it being more mainstream to enjoy polish regardless of gender too, and I'm really enjoying it. Long may it continue!

[@klaraz.9861]

Marketing wise and strategically I find it genious that there is a voucher that you have to go in-store (or maybe online) and redeem a product, in this case a perfum. People are so much more likely to spend money when they get a free product as they walk through the store, pick some things up and redeem the voucher. As a comsumer it's a hassle but for a company quiet smat.

[@jenniferflinchum9424]

I totally agree. Plus, how many people won’t end up redeeming the voucher?

[@jaycreswell7008]

Bobbi Brown has always had that view. She always said her line would NEVER contain anything but enhancing, natural, skin like tones. Then she sold it and ...

[@joannab.6282]

Bobbi Brown was never into contouring. From the conception of the company to now, her stance on beauty and the role of makeup has been the same. She hasn’t just adopted this since leaving the company. Her tagline has always been “be who you are”. To say that she “went too far” with her opinion in her short video is surprising. She expressed feeling insecure about her nose in her youth. So those who contour in every video and include it in every routine aren’t going too far? Lol. It’s just an opinion, and one she’s had forever. As someone who’s worked for Bobbi Brown, it’s cool to see her sticking to her approach and, even as a makeup artist, rejecting the idea that everyone MUST contour. It doesn’t always suit everyone. Her style as an artist has never been about trendiness in techniques but, rather, tried and true techniques that work for everyone.

[@annt7384]

Hey, Rare Beauty's doing some really great stuff, and I'm proud of what they're doing. They launched a mascara this Fall that caught the attention of a lot of people who never took Rare Beauty seriously. Why not take out an ad? It's an *AD* after all, not an editorial. Who was she supposed to thank, herself? Is there some rule where taking out an ad means you can't also compensate your employees?

[@aundrealauzon]

What a fantastic show this week. You did a really great job on it Jen! I can't get over how beautiful the artist at the end was. She really did an amazing job.❤❤

[@taylorrosepole]

I teared up a little when you said all of the face makeup products released so far all have good shade ranges. I’m so happy brands are listening

[@kallixtii]

I really appreciate the idea of integrating gaming culture with what is more traditionally considered "feminine" (ie, nail polish...) but that collab could be done much better. If you look at the full collection of polish colors, it's basically a rainbow polish collection that has cheeky, gaming-inspired names for each color. Why isn't there a color featuring XBox's signature green (not the pastel green in the collection)? Why isn't there a black? What about the primary colors on the A/B/X/Y buttons? Not to mention that CTRL is leaning more into PC gaming (not console), but I won't go down that rabbit hole... (and yeah, I know that PCs have an XBox app, but seriously who is even using that...) XD

[@debhauer3342]

When Bobbi Brown was still with BB she said she was against contouring.

[@shariwelch8760]

That's so weird to be "against" contouring - people can do what they like, and not everyone is doing it to minimize their nose.

[@debhauer3342]

@@shariwelch8760 I agree with you . I was just saying Bobbi Brown had said that before, on QVC.

[@di3486]

@@shariwelch8760 I rather listen to her expertise than just following a stupid trend that would make me look ridiculous.

[@shariwelch8760]

@@di3486 I agree it's a trend however, many experts recommend contouring.

[@alexamandes8872]

Love everything Bobbi said! I’m a huge fan of makeup! I consume tons of makeup content, I love everything about it. But I think makeup is to either enhance your natural beauty and I think it’s to have fun and be creative. There’s no “need” to contour your nose. And I’m done with my fav brands getting bought up! Now tula?! There’s no way they won’t change their formulas, this sucks!

[@unforblue]

Welcome back!! Looking forward to todays what’s up in makeup!

[@Allypooh88]

As someone retail, companies are still having supply chain issues and shortages. I think they left off the guerlain because they didn’t have it in time for packaging.

[@maggierobertson2962]

I do think the Rare beauty full page ad is a marketing tactic more than an actual gesture to the employees. Did she name specific people in the ad? I wonder if this is pre marketing for a big spring launch.

[@Destiny-ee9lf]

She apparently named everyone in the border that surrounds the letter

[@maggierobertson2962]

@@Destiny-ee9lf that's awesome. Thanks you letting me know.

[@kwristal00]

I play Xbox and am really excited about the OPI collaboration! Thanks for including it because I had no idea it existed. 💅♥️🎮

[@aliciabrodie3494]

I ALWAYS Love What's Up in Makeup!

[@ps4402]

Selena's letter appears to be more marketing, and don't really see how it benefits the employees. The 150K would have been better spent on employee bonuses. After all, we all go to work for the paycheck.

[@BubblyViolin11]

Agreed. Idk how much she pays her employees. I hope that they’re well compensated with healthy benefits and bonuses, on top of this nice gesture.

[@PRINCESSsparkleBOTTOM]

That blue liner looks so pretty on you!! Also, I’ve had the Sheseido tint for a few months now! It must have been on their site only until now but when you mentioned it I was surprised that I was a head of the game for once!🤣 my review- I really like it! It’s similar to the foundation but lighter!

[@lisatersigni3783]

The Rare Beauty ad is just that, an ad. If you want to acknowledge your employees you do it directly, this does nothing for them. I hate this kind of marketing, it’s disingenuous and deceptive.

[@aryshopp]

FROM A GAMING PERSPECTIVE I FREAKING LOVE IT ❤️ I wish one of the colors were Master Chiefs green but I see what they're doing! I absolutely freaking NEED IT 😭

[@kalliepetersonkikibright8365]

I need to condition my scalp, especially in winter. Once I started learning about how to care for wavy/curly hair I learned I had been using conditioner all wrong and that’s why my hair was always so dry and frizzy and why my scalp was always so dry, because I thought conditioner on the scalp would make my hair get greasy sooner. Now that I know better I have to wash my hair less often, hence using way less water. When I do condition my hair I do turn off the water bc it’s a few minute process to squish it in and get it rubbed into my scalp, but that means I need to wash it off my scalp too. I’d be willing to try these new leave in conditioners, but I don’t think it’s going to work well for curly/wavy hair styles.

[@melissaz6778]

Funny how you mention Tula. It's just about to launch here in Australia at the end of the month at Mecca.

[@ChristineMaz]

Skin treat is my 💯 favorite skin tint. So I knew that concealer released a while back and I will be trying it - I’m not a shape tape person, but I love the hydrocealer. I will be grabbing the skin treat concealer. Unsure about the 10 minute thing.

[@OnwardsUpwards410]

Your eyeliner is on point girl!

[@MephistoAngel]

That’s awesome what Bobbie Brown said! I don’t contour at all anywhere and think it always looks fake so I guess I’ve always been on the No Contour train. ❤️

[@jilljackmancreative]

I;ve been caring for my Dad & haven't watched you in a while. You look great & the content is still fantastic!!! xxoo

[@nicegigi6299]

$150k?? Selena should have written her team checks and tucked them into their Christmas cards instead of using their hard work as a marketing tactic.

[@autumnmoore08]

Even in the 90’s Bobbi Brown talked about enhancing what you have instead of covering/masking. Her original 10 products were “natural shade” lipsticks.

[@ThePokeNote]

that rare beauty ad is such a joke. If the intent was to thank the employees, the price of the ad should've gone directly into their paychecks. We can't let ads disguised as thanks go unquestioned

[@angelicaballestas2424]

Yes! Exactly what I was going to comment. How does that ad really help or better the lives of rare beauty employees. This is such a red flag for a work place and a prime example of performative activism. I think if she wanted the good press and actually show appreciation for her employees she could have done something similar to Spandex.

[@RainbowSludge]

Fair point. I might have the same thought if I worked there. That’s a massive chunk of advertising budget! So you know it was more of an ad for the public than what it’s disguised as. I would take the bonus in my paycheck!

[@abhimac27]

No kidding, all the money spent on that ad could have been a nice bonus for employees. So out of touch...

[@aminaar123]

Selena is known to be one of the most generous celebs out there, I’m pretty sure a raise or bonus for her employees isn’t out of question for her. We don’t know what she does 🤷‍♀️

[@aminaar123]

@@angelicaballestas2424 red flag? I think you’re taking it a little too far… I am in contact with some of her employees (not close, but friendly) and they all seem genuinely happy with their jobs

[@lisainfantes6583]

Re: Bobbi Brown. I am 62, and back when I was a teen reading Glamour and Mademoiselle magazines, I remember the articles would say IF YOU HAVE A WIDE NOSE, DO THIS. Not if YOU WANT TO THIN YOUR NOSE, but telling you this is what you had to do. Well, I happen to have an "ETHNIC" type nose, and that sentiment could have made vulnerable teens feel "LESS THAN". Let's accept ourselves, and celebrate the Bobbi Browns, Barbra Streisands, Rossy Palmas etc of the world. Contour if you want to, have plastic surgery if you choose to, but know you are perfect just the way you are. Have fun with makeup.

[@rebeccac.1758]

100% for saving water, no matter how you do it! Agree with you for sure!

[@mominthemuddle]

Just stopped by to say, I really enjoy What's Up in Makeup!

[@triciac.5078]

That back page ad is more than $150k. That’s a premium position and costs extra. Is there color? Then that’s another premium.

[@micahwilliams7177]

I've done that with the blow dryer a few times yrs ago way b4 we had KZbin...lol and I closed my eyes when I did it I NEVER kept my eyes open ...lol

[@myjmbro1304]

I’m kind of sad to see Tula go to a larger company. I LOVE their pro-glycolic toner. Hope they continue putting out phenomenal products post acquisition.

[@JaxDianne]

I think it is an advert in the NYT to publicize herself and her brand. Her employees would prob rather her spent $150,000 to improve quality of life within their jobs to thank them or monetary bonuses or gifts OR actual charitable donation like to a women’s shelter which would improve quality of life of others. This is not selfless or charitable.

[@valentinenyongesa2246]

How sure are you she did that and upped their salaries

[@loridobos7174]

Selena donates to mental health awareness and treatment.

[@JaxDianne]

@@loridobos7174 and I bet $150,000 could do more (than a full page ad about her and her company in NYT)

[@rosalindrambo8507]

I absolutely love the garnier line with the 5 in 1 conditioner. Haven't heard about the no rinse but it sounds like leave in conditioner to me too.

[@cailinanne]

Ummm I had Bobbi’s book in 2000, teenage beauty. She taught me to love myself and specifically my NOSE through that book. Her message has NEVER changed. Period. Also she taught me the heat up your eyelash curler with your blow dryer trick. Wonder why that girl went the hard way? 🤣

[@vanessamvarela]

I can see why everyone got into contouring when heavy, matte foundation was the trend. It completely blanks out the face. That heavy makeup look never looked good in person or in natural light anyway. We have so many good lightweight foundations now, time to move on.

[@Jessie12N]

I have such dry skin, and I thought only matte foundations make u look beautiful Cause that was the trend. Now I use more natural finish foundations and they look awesome on my skin!

[@paigebangle8040]

*me watching tik tok-ers blow dry their lashes* 😳😳 ...maybe try a lash curler? 😬😬

[@trishamarie]

I love how most of this comment section is digging Selena Gomez for her thank you as, saying that she should have given them money instead. How do we know she didn’t do this as well? It’s not your money, don’t worry about it. Don’t spend your money on her brand if you think this was a publicity stunt and she didn’t actually do anything else for her employees. She probably did and isn’t blasting it from the rooftops. Sometimes it’s nice to be told as an employee that we are doing a good job. I don’t need extra money every damn time. I want to hear it straight from my boss. That actually means the world to me when they tell me things like that. Sounds like you all need to find a job like that.

[@chaoticbeau-tee]

This! I was gonna say the same thing!

[@mae8016]

i feel like the people in her company are probably being paid a livable wage anyways, so i don't see a problem with a nice gesture and no bonuses. (which she may very well have still given bonuses also, like you said). either way, who really cares how much she spent on an ad. company marketing budgets can be hundreds of millions of dollars and could be considered less ethical, so why are we freaking out about a hundred grand(give or take)......if anything it is a creative add.... 🤷‍♀️

[@Andi-Bee]

Tula!!! NOOOOO... As a Discaloid Lupus erythematosus soul, Tula has been a gift(expensive one) but a good one. Selena is also a Lupus warrior, so I have a big hear for all things her.. I stopped using in shower conditioner on advice of my Dermatologist, and my post chemo hair growth is surprisingly pleasant!

[@katherinec4360]

I get what you're saying about the Garnier when it comes to getting people to think about their shower habits, but my issue with that is that it places the onus on fixing climate change and taking care of our environment on the individual consumer, when its big companies, manufacturers, and corporations who are using up the most of these resources that we're worried about. The Garnier thing just feels cringe to me because youre right, it's just a leave-in conditioner, and my question is: what is Garnier doing on a corporate level to ensure that we are taking care of our earth? Are the profits supporting politicians who are focused on climate change? Direct action from Garnier would help way more than Garnier making a product so that we use 30 seconds less water.

[@eiremerald]

Totally. Notice they said in their research that it was only on the consumer-end? The majority of water waste is on the manufacturer side. It’s like trying to stick your finger in a hole on the side of the bucket when the whole bottom is blown out. If you really want to reduce the amount of water waste, buy a solid conditioner or a locally owned product from a small business.

[@katherinec4360]

@@eiremerald 5 bucks says it takes up more water to make this product than their usual shampoo

[@jillymac0613]

I do curl my lashes and use my mascara after my setting spray so their a little damp. Not sure their is much of a difference long term bc my lashes don’t hold a curl all day anyway! 😂

[@katelynnmcdougall9826]

I wouldn’t like using a blow dryer blowing in my eyes lol

[@the_eerie_faerie_tales]

If I were a RareBeauty employee, I'd rather she spent the 150k on bonuses instead of an AD/letter in the newspaper.. I would feel used.

[@hms1609]

exactly! "a thank you" doesn't pay my bills!

[@jenzerr8856]

She may have already...

[@jenniferlyons4150]

I love leave in conditioner, especially when I'm in a rush, I keep a bottle at work when I'm rushed to get into work I know I can wash my hair and condition it later once I get to work! I don't do anything to my hair so for me it's a great product.

[@jessbeness808]

The Gabriel leave in conditioner sounds like the same Marketing team that came up with the Becca zero pigment foundation to sell a primer.

[@HeatherE303]

9:06 It is a leave in however, usually with leaven-ins they don't tell you not to use conditioner in the shower also. Now they are specifically telling you don't do conditioner in the shower. Also, get laser hair removal! No shaving cut my shower time in half!

[@ashleyscheel9032]

Yeah, it feels like the Rare Beauty letter was a huge ad. If she really wanted to thank them, split that $150,000 and give everyone a bigger bonus and put the letter on your media platforms you already manage. I’m sure the employees could use the extra money in this economy!

[@Michele_78]

Jen, your nose is perfect! I say that with the most flattering meaning behind it I promise! I wish I had your nose my nose is on the larger side, but I've never contoured it because it came from my father who I lost in 2017.

[@coleenlim5603]

i can feel my dry eyes cracking from the blow dryer 😂

[@TalkForALiving]

Sometimes its beneficial for big companies to buy smaller ones. Tula purchased by PG likely means it will become more available to a broader audience.

[@SetsuNanami97]

as a person that has dry eyes, I cant imagine long term use of the eye lash technique..., those that do this technique, I just hope the cornea don't fall off...

[@catherinearredondo2092]

I completely get the POV that the employees would rather have the $150K, but I want to throw a different perspective into the mix. As many have already stated, we don't know she didn't give out bonuses. So, giving her the benefit of the doubt on that: By publicly declaring appreciation for her team and also advertising with one ad, she could increase her profits which provides more capital that can go back to employees. That's actually a large reason why people get bonuses at all. It keeps morale up, but it also takes out some of their cash to decrease profits and take the tax break that follows. So, if she is truly doing this thoughtfully, she's doing it to better everyone in the long run.

[@bdazzld]

I’ve done the cold air blow dryer hack for 20 yrs off and on. I’ve been a contact wearer I’ve been a glasses wearer whichever. I keep my eyes closed the air never touched my eyes. It’s a lot less dangerous than a lash lift.

[@unforblue]

I got an e-mail from tarte saying the new foundation sold out in 10 minutes… sooooo 🤷🏻‍♀️

[@sarahohara4022]

Tarte said their new powder mineral foundation or whatever sold out too but there’s like two reviews

[@McRambleOn]

I love the benefit powder foundation, it’s buildable and light and feels silky on the skin.

[@theeluannesantos]

Mad love for you Jen OMG please don’t blow dry your lashes! I’m horrified!! That’s so dangerous

[@sdbolen3414]

Companies always pretend to care about their employees. I've worked for one company that actually cared about their workers by offering a fair salary--before the Great Resignation. They also offered retirement benefits for PT workers.

[@Sarah.Jane.]

If they just came out with a new line of products and called in leave in conditioner, I would have just thought it was an additional product step, like you use regular conditioner in the shower then add leave in conditioner after, so changing that marketing does make sense to me since they want you to kind of skip the in-shower rinse out conditioner step.

[@tdsollog]

I think that bonuses for Rare Team would’ve been more appreciated instead of a letter of appreciation.

[@karysroberts9008]

Why do you assume that she didn't also give them a bonus? She can thank her team publicly & give them a bonus.

[@biancahelberg2890]

I think what Selena did was really sweet. I know everyone is saying she could've used that money on performance bonusses and all but there is nothing out there saying that she didn't. That this is ALL she's done. This could have been only a part of a larger "thank you".

[@shariwelch8760]

Hmm, what about contouring your cheeks, Bobbi? Is that ok? When I watch people do contouring in videos, they say that if you use full coverage makeup, it's good to use a little contour and bronzer to bring in some depth back in, instead of having just a fully blanked out face. I think some people use it to minimize bumps in their noses or whatever, and I'm sure that makes them feel more confident! But most people are just bringing some life into their skin through depth and highlights. In my opinion, do whatever the fuck you want. Your body, your choice. Period. You love that contour? Honey, you do it.

[@MusingsofaCat10]

I'm a gamer and the Xbox opi Collab would be cool to me if it was PlayStation...and like, that's gonna be the thing with a lot of people. Xbox vs PlayStation is a huge thing so there's that, but also, I don't play either of the games mentioned, and even if it was PS4 I'm not gonna pick them up just cause of this collab And the rare beauty ad, dude. I'm sure she has a TON of employees, but if I worked there I'd be upset that she didn't use the ~$150,000 directly towards her employees, a bonus, or just SOMEthing rather than an ad that's gonna get tossed

[@tishgaffney8953]

I’m so glad McDrew got featured. Her work is fantastic, been following her for years

[@briananicolle4531]

I’m a HARDCORE GAMER and I’m kinda over people assuming we all like girly colors. 😑 like those colors DO NOT remind me of anything Xbox. Disappointed.

[@Guilty_Feet]

The voucher is a way to pull you back into the store to spend more money. It works with me and Ulta sometimes, but never Sephora.

[@MuffinAmbush]

I also wonder if they want you to potentially lose it so they don’t have to give you as much value

[@Guilty_Feet]

@@MuffinAmbush I'm sure they do, but I doubt that's the main reason. I think it gets you coming back even if you don't need anything because your last trip was THE trip of the season.

[@bunnybangz]

The whole foods line from them is so good the honey one is my fav

[@AKbaby89]

I got one of those package roller things to empty tubes at the Japanese dollar store, I forgot what it's called.😬 but it works great!

[@dreamingmusicgal]

The Elf Stick, I'm interested in seeing if it's like the Tula Glow Cooling Stick. If it is it'll be a great dupe and I'm sure half the cost. It's my one thing I would call my OG product, it does wonders for my puffy eyes. Blessings and Love!

[@robinwhite1453]

Jen I got that tarte concealer over 6 months ago on QVC..I think it sold out then. I think that was a trial run to see if it would sell. Truthfully it was a soso product. I would not repurchase!

[@mypathunfolding]

An ad is an ad. If I was an employee, I'd be cool with this being sent in an email to me, then be given a monetary bonus that was unexpected.