Is the Bourbon Boom Over? 6 Reasons It's at a Boiling Point!

[@TheAverageDrinker]

Thank you INTO THE AM for these Elevated Everyday Graphic Tees! Get yours now and get 10% off site-wide when you click the link below: intotheam.com/theaveragedrinker #intotheam

[@GrnEyez64]

It isn't "inflation", it is hype and greed. I can find any number of superb bottles in the $30-$65 range. Heck, I was sipping on some Early Times BIB this weekend that is available locally for $19 on sale. And it was great! Henry McKenna used to be a solid buy at $35 then it won a medal and now it's $70. Booker's used to be worth the price at $60ish now it is a crap shoot at $100+. And don't get me going on cash grab artists like Kentucky Owl. I'll drink New Riff SB picks, or KC SB, Green River FB, OF 1920, or 1792 BIB, or Rare Breed, etc. all day long without feeling like I've just gotten screwed with my pants on.

[@WoodrowWoods2007]

Agreed! Hard to beat Early Times BiB, price not even withstanding. LOL thats just good juice!

[@vertigo_one]

I agree, I made the bookers reference as well -- an excellent buy at $60-$70 years ago is now "iffy" at $110-$120. I passed on Peerless DO Rye for $120 and grabbed Sagamore DO Rye for $55 instead... A MUCH BETTER purchase. It's excellent and there's no way Peerless is worth 2x the price for the same good taste.

[@Ppluvr215]

Superb at $65? Yes, a few. Superb at $30? Not so much

[@jmartinez4460]

KZbin or whiskey tube is a double edge sward. I like watching the videos but in my opinion it has caused some of the pricing problems.

[@christopherm.2413]

Yup

[@LRSSkySoldier]

Completely agree

[@EvanMiller-q8j]

Marketing influencers

[@numanuma20]

100%. I question if the special bottles KZbinrs review aren’t sent for free.

[@Justflippingchannels]

@@numanuma20 a lot of them have to be for free. Idk where the line is.. a small channel with 800 subscribers? Probably not. Big channels with 600k subscribers? Definitely.

[@lionelg4648]

The limit was 100 but now I'm rolling it back to 50-60. Bourbon is a consumable after all.

[@marknelson9615]

There is a couple of bottles that I've quit buying because of price increases. I rarely buy bottles that cost over $100. Currently only have five on our shelfs that are in the $150 range and one of those was a gift. Lately I've been going in the opposite direction and have found some very enjoyable bottles in the $30 to $50 range.

[@smikebacts]

I think we are not calling it what it really is. It's not inflation. It's price gouging and now that the bourbon buyer has matured there is less desire to drop money on high price tags when you know of staple bottles and picks that you will enjoy for a better price.

[@whiskeylandtv]

Agreed

[@MichaelR-bz8ci]

They are still dropping money monthly, especially on these monthly patreons 🤣

[@PhantomU3P]

So if inflation is 8% and WT raise their prices 67% you don’t think it’s corporate PRICE GOUGING?

[@mattredfield8647]

Too many poeple 'collecting' bottles as well. I own a liquor store and have several customers with collections of several hundred bottles or more just sitting unopoend collecting dust on their shelves at home. As one of the few stores in our area that sells allocations exclusively at msrp i cringe when collectors come in and grab their 15th bottle of e.h. taylor. Flip side is i love when someone that actually drinks the juice gets lucky and finds something special.

[@numanuma20]

I love to go to liquor stores and find unique bottles for distilleries now on knows about.

[@MrDobberdude]

Bless you

[@tomfranchetti6138]

Thank you! Thank you! Thank you! for doing this video. I'm a relatively new bourbon enthusiast (2 years), and I really enjoy a lot of the whiskey tubers and their opinions. Oftentimes, I see a review, would like to try the product, and just based on msrp I can't justify going out and buying a bottle if it's even available in my area. I do have plenty of disposable income, and my wife is cool with my "hobby" and some of the cost involved. But I also remember when I didn't have $$ and that side of me kicks in when I start considering purchases. I have never paid secondary prices for anything, and I won't. FOMO is not a thing for me. I can tolerate a little markup and realize stores need to make $$, but c'mon. Also, I buy bourbon to drink and share. Having shelves full of open bottles seems silly to me.

[@LRSSkySoldier]

Plenty of bourbons that are amazing around $50. Wild Turkey Rare Breed, Heaven Hill BiB, Michters, and 1792 are my go to. Occasionally I’ll get Eagle Rare for $42 or Buffalo Trace for $27.

[@dee13lee]

I’ve tried so many different bourbons in the past 2 years, allocated and standard offerings. My issue is, the allocated stuff has not blown me away that would in anyway make me spend more than $50 a bottle now. I’ve been enjoying super cheap bottles way more than allocated or hyped bottles. Best example, last week I had a pour of George T Stagg in a flight at a restaurant, and I really enjoyed Barrel Foundations over it.

[@briancopple4238]

I would love to try a Russell 15 and some other high aged stuff but my price max is 150$ so I will settle for calumet 16 or something in that price range for what I consider a special bottle. Great video!

[@dansulley22]

Definitely spending less on whiskey in the past year than in 2018/19..having to spend more on food, bills like most people - good thing I kind of stocked up at the start of Covid so I so have a bit of a backlog when it was more affordable

[@AlwaysChamps]

Great topic. Yeah I’m pretty much done chasing LE & allocated bottles. I think there are very good available and reasonably priced options on the shelf that most casual drinkers wouldn’t be able to pick up on the difference. Need to remember diminishing returns on flavor relative to increasing prices. Not worth it most of the time. Cheers!

[@sgirl1822]

Have to choose now. TP or bourbon

[@herbveitenhans3285]

I agree with all of the points you’ve made. Too much hype, secondary markup of 100-200%, and greed in general.

[@SrDunny]

Yes I am done except for your upcoming pick. If you can get EWSB for under $40 then why spend more

[@paulgreenleaf4841]

No choice now but to be selective. Plenty I want. Not many I buy.

[@zach_hewitt]

if you go to KY and try and book a tour last minute, for the most part you'll see the boom isn't over. Every distillery is packed from my last trip. BT tours booked out 3 months in advance.

[@robcrawford1968]

My recent restock is all centered around juice that is grain to glass, or distilled/barreled/bottled at the distillery. The most expensive bottle was under $70 and they have all been amazing. There is really good whisky out there at affordable prices if we can ignore the hype.

[@Richie.Z]

Great topic and video, Dara and Bill! I’ll stick to retail or close to now and pick from a small list of bottles I’m interested in. And support favorite distilleries especially the smaller ones 🥃🥃😊

[@timporter2850]

I stopped buying WT MK’s unless I try them first AND they seem worth it.

[@bloodCount8895]

Thats why im sticking with my grocery chain bc they sell at or $5-10 over msrp. It takes them a long while to get say Weller SR, 12, or FP and blantons, ECBP etc but there at msrp or slightly above and thats fine with me.

[@jeffkastl1290]

Yes I am priced out now. I have all the regular bottles, so now I look for the special releases, but they are getting so out of control. 🥃🥃

[@jeffwinbush5039]

I'm priced out at $100. I was at Bardstown Bourbon Company's store in Louisville and did a flight at the bar. The Discovery 11 was crazy good, but I could not pull the trigger at $150. I'm on a fixed income, and bourbon is an indulgence. I bought a Knob Creek 12 today for $77 and walked out the store happy. What else matters?

[@guyq419]

What you have described repeatedly as inflation is NOT inflation! It is profiteering/greed/price gouging and more. Inflation is a red herring! Figuring in inflation for the past 5 years would only account for approximately 23% in increases across the board. Therefore, if inflation was the ONLY factor, a $60 bottle SHOULD cost $73.80. A $75 bottle would go up to $92.25 and a $100 bottle would be $123. Inflation rate for 2019=1.81%; 2020=1.23%; 2021=4.70%; 2022=8.00%; 2023=3.4%; 2024 (est.)=2.57%

[@chrispittman4826]

I'm not interested in paying triple msrp for bottles when you can have great bottles for 30-60 bucks. Local store had jd 10 for 299. Dropped to 199. Still not interested. We gotta quit paying outrageous prices

[@markwells5122]

Cheers. I have clearly slowed down on my Bourbon purchases. Yes prices have been a big factor. But I also have gotten my collection to a point where I can be more selective in my purchases. I probably have more than I can drink in my time left on this surface. So unless I see something that’s just a do not pass bottle,I’m not buying as much.

[@CiboloDave]

Inflation plus secondary market has created a huge increase by distilleries

[@daverandolph1245]

Cost didn't go up for these companies. The barrel produced 10 years ago wasn't produced at 2024 production cost's.

[@666Ultraman]

Wild Turkey 101. $26.99 in my area. Great nose, great palate, has a kick to it. On my shelf, daily drinker, have multiple bottles. Really don't need anything else.

[@chrispittman4826]

101 and rare breed checks all my boxes. When I go back to them I wonder why I buy anything else

[@matthewsisson3330]

Reason No. 7: The wall behind you. People collecting bottles.

[@RK-ow1zg]

Exactly this. I hoarded 4 Roses store picks in 2021-2022. Now, I have so many that I’ve passed on a couple at MSRP recently.

[@tedsalmon2533]

Hell, inflation is now at around 3% year over year. It isn't inflation driving bourbon prices. It's consumers falling for the hype. Those $200 bottles you spoke about are insane. If you drink like I do , daily about 4oz, I have found that after the first sip or two pretty much any decent whiskey tastes great. Give me Rebel 100 at $18 or WT101 at $25 and I'm just fine.

[@darthsteve3145]

In 2023, the average rate of inflation was 4.1%. In 2022, the average rate of inflation was 8.0%. In 2021, the average rate of inflation was 4.7%. In 2020, the average rate of inflation was 1.2% The rate of increase for bottle prices is nowhere near inflation. Most of this can be attributed to other factors like price gouging, hype from influencers, greed. The price we pay to be fans. It will crash at some point.

[@andrewvermeire6125]

I have a pretty hard stop at 150 for special bottles, but I will splurge on some things like 1-2x a year. RR15 being one that I did spend about 20% over retail, but I'm in Alaska and there have started to be little "taxes" from hand to hand that put the price there. 2-3 years ago prices on shelves for anything would be MSRP.

[@clydekimsey7503]

To answer your last question, im so curious about well reviewed bottles that I rarely buy the same one again 😅. Those I do buy again are buffalo trace, eagle rare, EW1783, OF1910, Smoke wagon standard, redwood empire rye.

[@josephgaudette2983]

Thank You for this video. I passed a Russell's 15 @# 280 plus tax. I later had the chance to get a pour and while it was a great drink, the bottle price was more than I was willing to pay.

[@jamesw6899]

Something’s worth is defined by what someone is willing to pay for it.

[@vikes7384]

I’m to the point now where I really have more than I need so I’m going to go back to my $50 - $100 range. My max is $150. The cost is just out of control so I’m choosing not to play the secondary game at all. Thanks for saying what we all have been thinking.

[@FirstSip-LastDrop]

I am there now. I have a good amount of whiskey to hold me for several years to come. But, I have personally passed on a Russel’s 15 for the simple point of it being $250 MSRP. I passed on Wild Turkey Triumph for being $300 MSRP. I have said this about any secondary price whiskey, it stays on the shelves till price or the shelf breaks. The state of whiskey prices will not change till the product stops moving. That is when manufacturers, distributors, and store merchants will finally start changing the price back to reasonable again.

[@MichaelR-bz8ci]

Keep holding your breath. Supply chain prices will never be like it once was before

[@FirstSip-LastDrop]

Not holding my breath. If anything I’m enjoying working down a well established collection that wasn’t over priced to get. The way I see it, when Wild Turkey puts out a bourbon like Russel’s 15, good tasting, hyped by KZbinrs, and priced far ahead what is reasonable. They are experimenting with the market. Are people willing to pay $250 to $300 a bottle. The other manufacturers will follow suit if Wild Turkey proves successful. I’m not here to influence others. I won’t buy it for that price and since that is MSRP, so I won’t buy it. I’m not struggling to hold my breathe. I have a Russel’s 10 and a Wild Turkey Rare Breed that I truly enjoy. I would speculate that Russel’s 15 has a flavor profile similar with a touch more age to it. I’m ok with the $250 in my pocket or paying for a me to sit near a fire pit at the beach enjoying my Rare Breed at sunset.

[@GuitarPlaya72]

Generally, I never pay over $60-$75 for a bottle. Once in a blue moon I’ll pay more for a special bottle. I live in Kentucky (if that matters?) There are plenty of good bourbons I can find in my price range. Many for around $50. The prices have gotten ridiculous.

[@christianmojica1635]

I’m passing on anything over $100. There’s SO MANY fantastic bottles for $40-$80 I don’t feel like I’m missing out. I’d rather get 2 woodford double oaked bottles or 2 1920s than 1 Blantons.

[@RK-ow1zg]

I wish these secondary groups were easier to get into. It seems as though the secondary market is only available for a lucky few.

[@wren7336]

John Bob Smith Bourbon Whisky... Dang that sounds tasty, When are you releasing the first batch of JBS?

[@dustybreeden8702]

I’m happy with a $29 bottle of Smoke Wagon Straight Bourbon. I have many premium bottles but prices make them undesirable anymore.

[@captainkirk5976]

My 2 areas are all state run. Prices are MSRP, but the supply is tough. I did buy a ER 10 year for less than $40, but it took me 2 years to find one here. Really rare bottles are sold by a lottery draw to residents only and I have yet to win anything. Course one state, the top leaders of the liquor, kept the top bottles (VWink etc) for themselves and friends and didn't let them out for sale distribution.

[@littlejoe4107]

200 is my cut off for a special bottle. For a shelf bottle 80 is my top price

[@DD-lf2ew]

I’m getting pretty close. There are some I will buy even with the increases like 4 roses Le. I have pretty much stopped secondary all together as so many are just getting flipped more than drank. Russell’s 15, Presidents choice and all the HH stuff which was even worse before they scanned ID as it was the same few locals loading up daily to sell.

[@Rob_Werzner]

Yeah, secondary is cool for me to find something I really want without driving around for hours. But I too have seen store owners just going straight to fb.

[@SanchoDelMar]

Inflation is not the cause of the rise in the cost of bourbon. Simple analysis can show you the cost of Corn, Wheat and Rye. Currently Corn goes for 4.30 a bushel and Wheat is at 6.4, Rye is primarily imported into the USA from Canada and Germany. The highest price for corn was in 2022 at 6.94 and wheat was at 9.52. so over the past few years the cost has come down, if you look 10 years back the cost was way lower than it is today, Not the full picture of the break down of the actual commodities needed for bourbon. Now I do believe that Distributors are running the price up and this would be considered Price Gouging. Yes companies do not work for free but just raising the price for the heck of it is not fair. Also they hold back bottles and make the small liquor stores buy tons of other stuff to get a few allocated bottles. I do find that all of you tubbers and tick tokers all follow the same suit now. RR 15 is a great example of over hyping a bottle. Great show keep up the good work!!!!

[@EvanMiller-q8j]

I have a $70 max; plenty of great bourbon still available.

[@JackFrost-i8m]

I don't chase after bottles. I go into the store and if something catches my eye cause it's quirky or cool looking and under $100 I'll pick it up even if no one else has heard of it. I have a fun and strange collection. 😊

[@roscoepcoltrane23]

I know it’s bad because the stuff that would be gone in a day or so are still sitting there on the shelves. It’s crazy like it’s just halted.

[@Finis08]

I remember buying HM10 at $35-$40 a bottle. Whiskey Tribe kept talking it up and it became harder and harder to find. Now it is $70 at best and it simply isn't worth it. I would love to get the WT Triumph but there is no way I am paying $300+ for a 10 year rye. I am well priced out of the market at this point on most of the high allocated bottles and will gladly stick to my easily available bottles under $100. Nothing worse than paying a ton of money for a bottle just to find out it isn't what you were hoping for.

[@BB-kr7ep]

Pretty close to hitting limit here. The juice hasn't been worth the squeeze this last year for the exception of a couple bottles.

[@run-a-milekyle3835]

Cheapest price on JD12 in my area is $270, ridiculous prices. I’ll stick to my RR10 and KC SBR.

[@roscoepcoltrane23]

I’ll say this there is a lot of stuff you used to have to hunt that is sitting on the shelf and has been for weeks. It has definitely slowed down.

[@mattgriffith7146]

I think WT have made a huge mistake with Masters Keep. Bigger price for less quality.

[@robertreitermanjr2973]

Wilt Turkey Masters Keep cost doesn't have anything to do with the inflation. Wild Turkey was in an interview some time ago and stated to control supply and demand...they will just raise the price instead of putting out more barrels.

[@thesoozeTJ]

I’m priced out at $150. Never spent more than that on a single bottle.

[@vertigo_one]

I think good examples overall are that $30 used to be a good mid-avg price point, but now that's really $60. Even nice stuff like Bookers used to be $70 and is now MSRP like $105-$120.

[@justinvandee9428]

IOWA really sucks on distribution. My local shows me the computer and they do not even list Jack Daniel's Single Barrel Barrel Proof Rye as option to order. So, mine is from going out of state to get which sucks.

[@22Buckman]

I have never bought a bottle from a retailer for more than 20 over retail...and that's only happened once or twice....im on to tequilla lately anyway...

[@mistermom310]

This all hits home. And it's all about the dollars...from us to them. My single bottle limit is about $150. If I do a haul it's about $350-$400. I've done a few curbside orders at $350-$400 and they're 6-10 bottles.

[@battleswine3564]

My rule of thumb has been a dollar max per proof point. That said there are a lot of great bottles at and below $65.

[@Farwalker2u]

I am not buying a 750ml bottle of bourbon for more than $50.00.

[@MRpapageorgeo1]

Above $120 and I am out for LE. $80 for readily available.

[@rpredl]

Price gouging, nuff said.

[@TomMorrow78]

I'm going to start buying more barrel picks rather than shelfies. Price point won't matter as long as the quality is there.

[@bigchimpin4215]

Hype and inflation are really ruining the whisky market. I can't reasonably consider spending 120 dollars on a bottle of Blanton's that once cost almost half. The price gouging and impossible availability has ruined fun. Who wants to spend all day driving around town to find a bottle of wild turkey master keep rye only to spend north of 450 dollars? I've started focusing my sites on local distilleries. Sagamore and Old Line are only a 30 minute drive away for me. I can go to sagamore any day of the week and buy an 8-10 year old distillery exclusive that can compete with many of the great ryes. My whiskey collection might not keep the variety it once had, but at least it will still have some quality product.

[@benroberts5756]

I quit buying allocated bottles middle of last year and now I focus on store picks and bourbon group pick seem to get whiskey that is fantastic and not paying this crazy secondary prices

[@DaveNorton-yi5ix]

$100 technically but I can still get the stuff I really enjoy for $80 or so. Most of the bourbon I drink has stabilized at about $50 (I should point out, however, that these same bourbons were $30 to $40 less than five years ago).

[@TheReal_DeanD]

For with some bottles its inflation. for most it is greed from the distillers or their parent companies. They have seen secondary market pricing and that people were willing to pay big $$ for bottles for a long time in addition to the pandemic. Now they want a piece of the action. I've seen OF Single Barrel store picks go from $71.99 to $89.99 in a year. Bookers is now min $105 when in 2019 it was $78ish at Total Wine. These producers are using supply chain costs and other excuses to charge big $$ for their offerings imo. I'm waiting for them to go on sale.

[@StevenScone]

I have an $80 limit on a bottle. There has to be a dang good reason to spend over that.

[@clydekimsey7503]

The biggest increases I've seen in prices since 10 years ago are for eagle rare, McKenna and Bookers

[@dkingsland967]

The worst part about Eagle Rare is that BT didn't even increase MSRP, stores have just realized they can sell it for way more and people will buy it because of the BT hype train.

[@garnetreecejones9222]

If I’m spending more than 100, I have to have tried the exact bottle and know it’s fantastic to my taste, OR in the case of Russell’s 15, I got it at msrp knowing that RR13 is my favorite. So I was ok at 250 for a special occasion bottle. For me. 300-350 for something special I’m ok with. Anything by beyond that I’m not purchasing probably because I actually drink mine.

[@scarcheer7211]

I never started paying ridiculous prices for whiskey. There are so many great pours out there for under $100 I don’t understand why anyone is paying inflated prices. They will all go out of business if they rely on me!

[@RandyKildow]

Evan Williams 100 $21.95 and Old Granddad BIB $22.95 is plenty to spend now, etc. Anything over that just is not worth it. Canadian whisky at $11.95 might be the next trend.

[@clydekimsey7503]

In Texas, we have a liquor tax added to the shelf cost, THEN, we still pay sales tax at the cash register. Do all states have this similar procedure?

[@macville82]

Utah has a mandatory 88% markup on liquor (tax since its state run) and then around 6.75 sales tax. They are very greedy here

[@clydekimsey7503]

@@macville82 thanks

[@BourbonDMV]

Most of the pricing for allocated whiskey is not inflation-driven. It’s demand. It’s what the market will bear, and secondary prices are the best indicator of that.

[@johnadolph4407]

What you’re lamenting is just capitalism at work - high demand inevitably leads to price increases. The market will stabilize once people refuse to pay any more for a product. As repeatedly mentioned in these comments, this is not an inflation issue, it’s corporate America pushing the limits on what consumers are willing to pay for a product. Happens in every sector, all the time.

[@PhantomU3P]

Russell’s 15 has 80,000 bottles at $250 retail

[@keithpetersen560]

There are plenty of great bourbons at the $30-50 price. Splurging over $100 is not necessary, but may occur once in awhile.

[@dougsowell]

NDP's that are over 50-60 bucks seems to be my limit. Lot's are $100 or more. Enough!

[@billglaser9218]

$99 max. 100's of great bottles under a hun

[@williamharvey124]

I am of the belief that if it is on the shelf behind the register, I probably can't afford it.

[@-2a-2a]

I guess allowing grocery stores to sell wine and beer could "hurt" liquor stores. But would think many states have been doing that a long time. They do that here. Honestly I think allowing them to sell hard liquor would help consumers. Where I live doesn't do that. But I see people doing bourbon hunts and getting good prices on bottles at grocery stores I wish I could get where I live. I would welcome that. I would also welcome a store like Total Wine coming in. I look at some of those prices and debate taking a road trip all the time since all the stores around me gouge on most of their stuff.

[@clydekimsey7503]

Is the opening theme "whiskey drinking woman" by Nazareth?

[@scooter2d2]

What my hope is, is that a lot of up and coming distillers, who are trying to get their products out to consumers are going to BOOM!! And these are going to drive prices down otherwise. The more choices that are out there, AND GOOD BOURBON, the better.

[@TheReal_DeanD]

I'm priced out if a bottling goes past an inflation adjustment. E.g. Ardbeg 10 year was $48ish pre pandemic. It's now $60 so I'm done. If Russell's Reserve store picks go past $90 each I'm done. I've been done with a lot of whiskeys since mid last year.

[@TheFlabowler]

$120 is the top of my range, and that is not for every day purchases. 60 is tops for “shelfers”. With all that said, I have spent more than my top end before, but it has to be near unicorn level for me to bust the budget. I’ve bought DEVR for SRP, but that was a one off. Other than that $200 for Michters 10 B&R would be the next highest price in my bar

[@brandonbond4765]

I limit myself to a $200.00 limit. Anything over $200.00 won't be enjoyable for me. When there's so many great whiskeys priced under $100.00.

[@Kevin_OKeefe]

Myself and other whiskey friends have had very similar conversations this year. It’s too much anymore. We have to be selective these days. Great talking points today, guys. Also, BIN John Bob Smiths bourbon whiskey 🤣😆 Cheers!

[@MatthewGrunden]

I keep seeing videos pop up from early 2024 asking/claiming the bottom is gonna drop from bourbon. Yet new releases are coming out and are higher prices still…and secondary is crazy. Not seeing the bottom for sure. The commodities that make up the core of bourbon-corn, barley, wheat, etc…ain’t cheap-the costs to produce-labor, electricity, storing it-all because of the Biden/HARRIS economy. Their policies have driven the cost of everything up-we all feel it. We all have to decide where to spend our money…feeding our family, paying bills…bourbon should take a back seat. But there will always be those who are willing to pay those astronomical prices for whiskey as well-whether it’s cause they can, or pride-showing off in a sense. It’s like that in every consumer market these days.

[@patrickbennett439]

I cant find this Johnb Bob Smiths bourbon whisky.

[@davespratt1882]

I follow various whisky auctions here in the UK and one running at present, with 7 days still to run, has Michters 20 Kentucky Straight Bourbon at £1,500 with reserve not met, I estimate this will need to have a hammer price between £2,000-£2,500

[@IvIidnight]

Distributors are thieves and need to be optional, not obligatory.

[@Dara-de4pt]

I do have an issue with the distributors hiking the price up. I don’t believe that is capitalism because in many states they have monopolies and the states allow it. FL is very frustrating

[@LeePrice-r9u]

There has been a large increase in production over the last 5 years. We are just now seeing some of that reaching the market. We will know there is a shift when you can go into any liquor store and just grab a Buffalo Trace, and it isn't surprising that it's available.

[@johnlassiter937]

Definitely priced out of market after it hits $200. Sooo many good bottles out there to drink at “reasonable” prices. Ie…$50-120!

[@rayfisher5407]

I had rather let the liquor sit till it rots rather than be screwed over by a greedy SOB...and it's 100 percent greed