Is The Wrexham Gamble Paying Off?

[@essbeenz]

Fast paced, punch delivery, clear, well researched. Not a fan boy. Good journalistic style. Very nice indeed.

[@Tetrahedragon2]

PERFECT description. Well said.

[@anonymouse1593]

How unlike youtube, 10 mins of facts, logic and conclusions. Great stuff.

[@TheLongPlayUK]

Ha, glad I have bucked the trend! Glad you enjoyed thank you for engaging 🙏🏾

[@AdamGee8]

@@TheLongPlayUK first time I’ve seen a video from you and I agree. Great content, to the point, and no weird biased views thrown in to trash or be unrealistic about the club.. You got a new subscriber. Cheers to you both from Oklahoma USA

[@DollyPocket]

I think the reason they don’t care about the 9m is because on a personal basis they take chunks in credits from welcome to Wrexham before the tv show passes any money to Wrexham. My guess is that they have already recouped their up front funding. And who would deny them that.

[@TheLongPlayUK]

I certainly won’t. They’ve done amazing and they’ve got me tuned into their every move. More success to them, they deserve every penny

[@AdamGee8]

Absolutely.. I see a lot of people put them down and say they’re just able to outspend but if their owners did the same they’d be cheering it on… I think they’ve been amazing. Great for the community and fans love it. Once they get to EFL it’s a big step up financially but I don’t foresee any issues with them still putting a competitive team out. And they’ve got unlimited connections on potential investors coming on. And as Dolly said 9 milll is a tiny price to pay for back to back promotions and further they go the revenue will greatly increase.

[@cosminivan9927]

​@AdamGee8 After the first 10 games Wrexham is is 2nd place of League 1, and Rob and Ryan aren't even the wealthiest owners in this division, it is clear that people who cry about the club only being good because the owners are rich are just envious

[@bigpoppa1234]

They have a silent partner billionaire.

[@syberdieforlove]

The biggest thing people miss out on in this venture is that the biggest benefit is to the town itself, especially to the football supports and fans in Wrexham. It created jobs, it created tourism and gave people hope. To be stuck on the National league for many years and suddenly now they're in League One with hopes and actually good chances of eventually getting into the Championship. RR McReynolds both fell in love with football and the town and so did a lot of viewers of the TV show. I have never heard of Wrexham before this show and yet it got me searching their history and celebrating their triumph in their football games.

[@ninjalectualx]

How many jobs? A dozen? How much new tourism do they really see? This "benefits the town" is nonsense. It benefits football fans, that's about it

[@hotchango1507]

If more and more people are going to wrexham to watch the games they are spending on local foods, services, and hospitality. That is generating “new money” because it is from tourists rather than money from the townspeople themselves.

[@alexisrodriguez9725]

True, but they are not good enough to progress any farther.

[@Hhammer]

@@alexisrodriguez9725that’s fine. It’s been literally three seasons. They can settle in league 1 and build again. It doesn’t have to be 4 straight promotions.

[@PraveenKumar-bo7fw]

Sports teams do not create that much jobs, they do not create tourism.

[@robmacpherson3012]

Dude, that was an exceptional video! Insightful, well structured, factual data presented (rare these days) and superbly delivered. Happy I stumbled across this. Good job!

[@TheLongPlayUK]

Thank you Rob this means a lot. Glad you enjoyed 🙏🏾

[@georgejarman2987]

R&R have brought Wrexham to the world for ‘only’ 9million. That is an achievement. Plus it’s a great story, but better than that it’s brought back quality football to Wrexham. It’s win/win all the way for the town. These guys have bought business clout to, lets face it, a non entity football club and made a success of it, it’s such a good story. Everybody loves an underdog making their story into a success and boy haven’t they done good. And it’s made me into a supporter

[@michaelfarrow5817]

The end game is to sell. It's not about how much profit you make, it's about what you're worth. Lots of valuable companies lose lots of money but that's fine because a large chunk of the value is completely subjective and based on opinion. The real question is whether 9m in losses is within the business plan.

[@jakecollin5499]

They already addressed this months ago on podcasts, radio interviews and KZbin interviews. Their business plan is going amazing. Their only issue moving forward is they will need to bring outside investment for the Prem. They already acknowledged this and are putting the infrastructure in place to grow. They've been transparent about all of it. They've also been investing much of those "losses" into a women's team, stadium infrastructure, community infrastructure and outreach and youth. They could've comfortably invested more into players this year. They're doing great, which I think many find frustrating. Turns out networking and transparency does in fact work.

[@l4nd3r]

Yes. It's part of the investment into the club to get to at least the Championship where you can earn a decent buck as fast as possible and then plan for the Premier League push. Eventually i think they will sell if they get bored, but so far i think there's a lot of things they are enjoying about owning a football club in Wales.

[@markpbowen]

Love how you put these videos together. As for Rob and Ryan. This is just the investment stage to get Wrexham where they want them. If the debts were just football related I would be worried as it wouldn’t be sustainable. They are however making money via other companies media and other brands they own etc. which are linked to the club. So long as the debt is covered by the clubs overall value they are fine. Club has to be worth £10-15 million today. They are, so far, excellent business people. Time will tell if football turns them into crazy business people, as it has in the past with many other owners. Keep up the great videos.

[@TheLongPlayUK]

Appreciate the kind words. Revenues are healthy, they have multi-year commercial deals in place and they have ownership of the stadium back. I am not an analyst by any means but I think your valuation may be a little conservative! Lets see how the next few years pans out.

[@frankyb6509]

Wow, just come across your channel. Really excellently researched, concise & well delivered. Thank you.

[@TheLongPlayUK]

Appreciate you Franky

[@aaronbagley2201]

Wow, I’m completely blown away by your video in the most amazing way. Facts, clear cut, no BS. Thoroughly enjoyed it. You definitely earned a sub. Keep at it.

[@TheLongPlayUK]

Thank you Aaron, this means alot. Glad you enjoyed 🙏🏾

[@BruceMcFarling]

One key thing is that not only would Wrexham be worth hundreds of millions if they were to make it to the Premier League ... they were bought for a 2 million investment and would TODAY be worth 10 million or more if sold, so the capital gains of the club are keeping pace with the amount "owed" to the co-owners. While they are going to make a push for the playoff spots at the very least, so spending on players will rise again, I expect the 5 million pound loss is going to go down -- not just from the growth in sponsorship income, but also from a move of their kit to a first tier sports merchandiser. For the last two seasons, Wrexham shirts were constantly sold out.

[@TheLongPlayUK]

I recorded this before the announcement of the investment in Homage. Another shrewd move which will allow them as you say, to benefit even more from their massive retail presence. Theyve also announced another US Pre-season tour where they'll face Chelsea again and likely Necaxa too. The kit manufacturer deal is a sound one.

[@Red_Snappa]

@@TheLongPlayUK ...and have also announced a US distribution depot to reduce shipping costs for NA fans. Very informative video and well researched....👍

[@EL.JEFE1231]

@@Red_Snappa this is good! My 1st order nearly killed my wallet.

[@JustMyFish]

Problem is, they will never make it to the Premier League they will run out of money and interest well before then😂

[@BruceMcFarling]

@@JustMyFish Thanks, I have that on my bingo card.

[@theyonlycomeoutwhenitsquiet]

This was a great video to watch. I appreciated the nuances and informative breakdown. Well done.

[@TheLongPlayUK]

Really glad you enjoyed. Thank you for watching and for commenting 🙏🏾

[@xxwales15xx33]

As a Cardiff it's great to see another Welsh team on the rise as it would improve our footballing standards with 3 teams in the high English pyramid. As a Welshman I am even more grateful to Rob and Ryan for investing in them and making Wrexham into a attraction (not just in football either).

[@apmgold]

Just happened across this in Nov. 2024. Very well presented and informative video giving a nice insight to how things are progressing at Wrexham. Thanks for publishing it on YT.

[@GhostRobosApprentice]

I watch a lot of KZbin and wanted to say mate you stand out. Such good quality jounalism and to the point. Your format is great. Hope to see you succeed even more!

[@TheLongPlayUK]

Thank you, this means alot. Glad you enjoyed 🙏🏾

[@roytofilovski9530]

The two owners are making money from the TV show, and I imagine they have pocketed over 9 mil from rhe show. Doubt that they have lost even a penny so far.

[@thomasduthie]

This is great stuff man. Get an ND filter if you don’t have one it’ll help with the white balance/overblown shots

[@Michael_Vargas]

Holy shit man This was a 1m+ subscribers type of content. I see this channel eventually getting there

[@TheLongPlayUK]

An amazing compliment hopefully we get there. Thank you for watching 🙏🏾

[@FunAtHomeCollectibles]

Nice mate - really interesting content delivered awesomely. Can't wait to see where it goes. Rob and Ryan won't be around forever, so will be interested to see what gets put in place to secure their longevity.

[@Lewis714]

Watched the English athletics video and now this one suggested. Detailed videos, cleaned produced and good graphics Deserve a sub from me

[@TheLongPlayUK]

Glad to hear you're enjoying more than one topic, thank you

[@jaxjax5489]

mate, that's absolutely sublime. You didn't waste a second of my time and you presented the data in a very intelligent order that kept me engaged. Really impressed.

[@phopk1ns]

man i aint never subscribed faster to someone after a video ended like i did just now. good stuff man, keep it comin and ill be coming back

[@Noblehammer16]

Glad you talked about the selling of the club. That is when owners can make the most ROI.

[@coastalpaladin5024]

What an interesting topic. I live in America, but I love football (NewCastle), but I have really started to follow Wrex the last couple of years by watching the TV show. You do a great job explaining things. Thanks my friend and I will be subscribing!!!

[@fordgraca]

What a great vid! Just ran into this channel and its what i've been missing!

[@renesharp9240]

Really glad I stumbled across this account. One of the best, high level sports business videos I've seen. Definitely subscribing.

[@HugovanAanholt]

Randomly found this video. Awesome channel u will be huge in no time

[@TheLongPlayUK]

Hope so brother thank you for watching

[@EL.JEFE1231]

Wow.. this is a great video! Well done!

[@ndrew3]

Really awesome video, man. I know nothing about the financials of running a football club but appreciate the concise way you broke everything down. Subbed!

[@PepsiMan42069]

The quality of this video 💯

[@TheLongPlayUK]

Glad you enjoyed thank you 🙏🏾

[@Rebel_AF]

How did Bain & McKinsey not snatch you up?? You're hi-po/partner material with your logic & presentation skills. Keep killing it 💪 great content 👍

[@TheLongPlayUK]

One of the more enjoyable compliments right here. I'm glad you enjoyed. I love everything about this story so I really enjoyed putting this video together

[@jaundice27]

typos

[@magicjack4076]

The championship is another beast, full of historic clubs, parachute payment clubs all with massive and well established fan bases. You can’t outspend other clubs with their current budget.

[@EzeBall1710]

Spot on the success of this relies on if they can be stable in the championship

[@sayantanmazumdar3]

They will get tonked by recently relegated prem clubs.

[@richardwilliams3369]

Wrexham football ball club was on its knees and on its last legs. Ryan and Rob came along and saved the club they put time and money in the club. Most of all the Town (City) has a great buzz and the fans are full of hope. I remember watching Wrexham v Blackpool a good few years back Blackpool managed to get into the Premier .! Back to back promotions are fantastic and a lot of people with the old green eyed monster and now a kitchen table accountant giving his pennies worth.😂

[@waynew5089]

Great content. Well done and thank you for putting together. I enjoyed that

[@knaussenheimer]

i think something important to note with rob and ryan’s return on investment is they may not be making money but its like anyone else spending money on something they enjoy. they seem to have found a lifelong love and passion for the club that even if that 9mill down turns into 19mill overtime, they could potentially still see it as a positive. they said in the documentary that they want the club to become sustainable but they aren’t in it to make money

[@RoqueSenior]

Wasn't expeciting such a good video on the topic when it was suggested to me by KZbin. But it's super interesting, well done!

[@Avoiceoftruthinlove]

Great content! Love seeing the numbers from all sides.

[@AlphaJackal]

Great video, concise and well articulated points with clear visuals to show for it, and none of that over hyped "WOW OMG LOOK AT THIS!!" nonsense. One video and I'm hooked, new subscriber instantly

[@Watermashen]

Not even a huge football fan, but you make great content! Keep up the good work man.

[@simonmuliap7973]

This is a wonderful analysis! You earned yourself a subscriber!

[@play4dc]

So glad I found this channel today Price of football with top video editing. I'm subscribing and getting the newsletter

[@smilegodlovesu77]

I’m an American lad , I must say your video was so insightful n detailed, your energy and flow of information was spot on. You have a pro personality ……you could easily be on tv or as they say in the uk the tele. I enjoyed your video….do you any other sports nba, nfl?

[@jonpalmer5251]

That was really well researched and presented man, nice work

[@Isr1708]

Really great channel my friend glad KZbin recommended it to me il make sure to share your vids 👍

[@vernonrabbetts]

I was expecting the usual crab-bucket naysayer video, but I was totally and completely wrong. Good content, well structured, concisely presented with enthusiasm and authority. Great job!

[@TheLongPlayUK]

This means alot, thank you. Glad you enjoyed 🙏🏾

[@real23lions]

As an accountant and a sports fan, this was awesome

[@pritulkhan1395]

I'm 30 seconds in and already subscribed.. I already know this channel's going to be a banger

[@BradSkilly]

Love your content man , I as a loyal wxm fan still have to pinch myself sometimes at how our fortunes have changed in the space of 3-4 years , no community deserves it more though , been through hell and back on and off the pitch over the last 20 years before Rob and Ryan came.

[@TheLongPlayUK]

Thank you Brad 🙏🏾 Can’t imagine how good it feels to see success now. How do you fancy your chances in League 1 this upcoming season? Think you’ll contend for promotion?

[@andrewarbuckle8123]

Fantastic video, mate. Up the Town!

[@nathanmurphy7788]

Well spoken, and great details! Keep it up my man

[@TheLongPlayUK]

Appreciate you Nathan thank you

[@GodofMMA23]

Well researched, just one thing. You said you can't wait for the next season of 'welcome to wrexham' to see their promotion from efl2 to efl1. That season has just finished last week...

[@joshbarwick]

Really fantastic video bro. I wish you success!

[@jaytelfer3984]

Interesting video! Very informative too. Keep up the good work!

[@MikePaton-Williams-yv9qo]

Lucked into this channel. Brilliant. Fast,clear, fascinating. I hope Wrexham make it👍⚽️

[@TheLongPlayUK]

So do I. Glad you enjoy the content 🙏🏾

[@AvrilLancaster]

Very interesting and well researched. Subscribed.

[@BugleCoops]

To state the obvious, they could recoup their investment and more should Wrexham reach the Championship and it would equate to pennies on the pound if they went on to win promotion to the Premiership... The team has done well to come so far in such a short space of time and the owners, who seem genuinely emotionally invested but remember they are actors, deserve huge credit for that. Relatively speaking though, this is the easy part. They'll find life a lot tougher, both on and off the pitch, in the Championship which is generally considered to be one of the most competitive leagues in the world and the kind of money required to pay for next level infrastructure and players with no guarantee of promotion to the promised land might change the equation. Disney aren't going to pay for five seasons of Championship football and without the exposure of the TV show, they'll struggle to attract sponsors like American Airlines.

[@msiddiqui93]

Stumbled across this video and love it! Keep up the good work!

[@TheLongPlayUK]

Will do, appreciate you for watching

[@paulbrunker3208]

Great video thanks. One thing, do they have any issues with the rules on 'financial fair play' if they run at a loss?

[@safespacebear]

Wrexham's advantage may run out in League One but certainly will in the Championship. Rob and Ryan don't seem likely to abandon this project any time soon. The pain on their faces when Wrexham loses is evidence that football has completely captured their hearts.

[@karlpk3907]

Excellent content. You have a new subsriber. Ryan Reynold has a net worth of at least $300 million. If he own, say, 66% of Wrexham, a $10 million cash loss is not nothing, but it's not the end of the world either. Rob and Ryan are building not just a club, but an asset. He can keep going another 5 years at this rate and grab a serious pot of gold at the end of the rainbow. Stadium expansion is the key. If Swansea can get into the Premier league, why not Wrexham? Staying up is another matter, but they will cross that bridge when they come to it.

[@marcdavis4509]

His wife is no slouch at around 30 million

[@GTOUranus]

first time viewer, very good and concise video!

[@Stand663]

Football is not about making money. It’s not a business or franchise. It’s about winning and losing, good times and bad. Highs and lows. Football is life itself. Anything can happen. That’s the essence of football. Its a reflection of life itself. In the Great War, footballers formed themselves into regiments and fought for King & Country.

[@M45KY]

Mate, fair play that was a bangin 9mins of content. Easy sub

[@hhjs977]

Great video! easy to follow, yet educational!

[@702Jamy]

You got a new subscriber here mate, this is class

[@TheLongPlayUK]

Really glad you enjoy dude thank you

[@StarwoodTech]

The Disney money has to be significant. Ryan is a tier one star and brand. It's important to know this figure to get a complete picture.

[@jeffvox]

What an absolutely fantastic video. Just found you and subscribed!

[@TheLongPlayUK]

Thank you Jeff welcome to the community 🙏🏾

[@johnhulse4124]

Investment in quality players and improved facilities is not losing money, it is a dedicated commitment to the future and continued success for The Red Dragons.

[@brianbrown9512]

Wrexham fan here. First game was back in 1974. I m hoping another back to back promotion this season. But top half would be more realistic. We could easily fill 20-25,000 stadium every game

[@MarekUtd]

Good luck to Wrexham. Would be great to watch them grow to become a big club.

[@NmpK24]

Think that in football terms, the next stage will be much harder for Wrexham. Yes they've had 2 promotions but this is mainly because they had the financial muscle to build a squad of players many from higher divisions. That gave them an advantage but higher up the leagues money doesn't always equate with success. And they were the biggest club (more or less) in those divisions but in League 1 they won't be. It all depends on who they can bring in. The manager and structure of the club. This will have to change. And yes Luton, Fulham etc. have gone up to the top but for every one of them there's a Birmingham or Oldham going the other way.

[@sterlingmarshel6299]

Money doesn’t guarantee winning. Manu and Chelsea prove that over the last couple of years

[@TheDdvd1]

Randomly came across your vid in my feed. Excellent.

[@TheLongPlayUK]

I am humbled. Thank you. If you like things like this in written form my newsletter is perfect for you: thelongplay.beehiiv.com

[@YcleptOrange]

Loved the video keep it up! Your newsletter doesn't seem to be working!

[@Marcus-rq8bg]

Really nice job of breaking down the financials here, well done.

[@TheLongPlayUK]

Thank you. I write more every week in my newsletter. If you like things like this in written form it’s perfect for you: thelongplay.beehiiv.com

[@RobDunaway-o8h]

Just found your channel. Well done video and a needed deep dive into the business side for us fans. As a lifelong San Francisco 49ers fan and a casual soccer fan most of my life (starting with George Best and the San Jose Earthquakes), the 49ers' investment in Leeds United has resulted in growing popularity for Leeds due to the 49ers large fanbase, albeit not quite the rocket ride that Wrexham has experienced. Best of luck to a talented host as your channel will surely grow quickly as well.

[@TheLongPlayUK]

I hope so I appreciate the kind words. I’ve touched on the US ownership in the Premier League before (one of my earlier videos) but I soon want to do a specific deep-dive into the owners who own both an NFL team AND a Premier League team and see who’s doing the “best”. Glazers vs Kroenke vs Boehly vs 49ers vs FSG if you will. One day perhaps 😅

[@amos999999]

Awesome work mate. Love from Singapore

[@TheLongPlayUK]

Global fans just like Wrexham 🇸🇬🇸🇬 thank you brother

[@SeanBeardmore]

What a fantastic video! I loved it. Subscribed, of course, so insightful. I wonder what it looks like behind the scenes of my club, Bristol Rovers? Hmmmmm #UTG

[@thm40]

Great video. Keep it up and this channel will go far

[@TheLongPlayUK]

I want to make this information accessible to all. Thank you for the kind words 🙏🏾

[@MrCloxacillin250mg]

wow great content and well delivered. it fast, straight to the point and good journalistic. greeting from south eat asia.

[@TheLongPlayUK]

Global fans. Thank you so much for being here I am glad you enjoyed 🙏🏾

[@mickyredeyes6220]

Wrexham's cost each season is irrelevant to the owners because of the world smash hit of the Disney+ documentary! Wrexham can lose as much money as they want until Disney+ pull the plug. But I think by now the world is inveted in this small club until they get to the premier league. This was a very clever investment for ryan and the other bloke.

[@stephenholmes1036]

They picked this club up by the boot strings and have done well. Wrexham used to be a useful championship side and are well capable of getting back there

[@richardhughes3196]

Got to remember, all of the financial figures still relate to when Wrexham were still in non-league. Got big infrastructure costs to come though in new stand, training ground and academy training facility, non of which go against ffp. Be interesting to see how the figures stack up to last season. Well done for highlighting Wrexham do not directly receive money from the Disney series.

[@marcdavis4509]

I think they have a women’s team as well now.

[@louisstone7525]

First time watcher. Bravo, I’ll be back

[@TheLongPlayUK]

Thank you Louis

[@kicharan]

This video is great my dude! Keep it going. You will be successful imo!

[@TheLongPlayUK]

Glad you enjoyed brother 🙏🏾

[@AdamZadig]

Businesses normally lose money in the first 3-5 years and if the business plan is accurate, will then make a profit and can be sold for a huge profit.

[@willhopewell]

people are daft if they think its just Rob & Ryan behind it all, theyre just the face of it.

[@TheLongPlayUK]

When you say "behind it all" what do you mean? They own 95% of the club is that not behind it? Or do you mean something else

[@matthew90276]

With the success of Deadpool 3 Reynolds is in a strong position to demand a large fee for appearing in future MCU movies. He could if he wanted too stick with Wrexham for decades with the Marvel cash he could earn. Deadpool 3 is currently at like 1.1 billion dollars. Anyway great video!

[@eriksvenskberg8006]

Goated video mate, but just a tip, the audio is a little seire sometimes when u move and talk, the sound goes low for a few microseconds… but hold what a video

[@souravroychowdhury5370]

50k stadium in a town with an urban population of 44k? Mental!

[@Richard-od7yd]

They will make money with the two products that money can't buy ..notariaty and popularity . People will buy the Merchandise and advertising will flock to be a part of it all . WREXHAM is The ROCKY story we all need right now , and money can't buy that either.

[@marcdavis4509]

I’d like to see a breakdown of the taxes. But they’re helping other teams make money too. When Wrexham are away the games usually sell many more tickets and that also good for the local vendors and the taxes that come with that.

[@themaharaniscloset]

They've already got their money back. Its only profit from now on.. (as the money from the show don't go to the club. It goes to the Rob and Ryan) .

[@maverick6010]

Short term, they are bleeding money. But if they stick with it, than in the long term it will play off huge. Especially if they sell the club when they get to the prem.

[@sayantanmazumdar3]

Who will it be this time? UAE, Qatar, Saudi, or perhaps a new oil fund?

[@jonathan4417]

Love this content! What a great channel!

[@TheLongPlayUK]

Ha! Thank you Jonathan I have more coming 🙏🏾

[@SeaBananers]

Fantastic content. Well done

[@r2dad282]

new sub, so sorry if ive missed this. Wrexham climb has been meteoric, but Stockport has done the same without any of the hype. Any interesting news there?

[@danelmore6553]

Good content. One mistake, however - If memory serves, Tozer was signed in the 2021(edit) pre-season, along with Jones and Mullin. You had him joining in the winter transfer window, with Palmer.

[@guitarstuffstudio]

Great video man, thank you

[@nightshift3635]

subbed from canada , hopefully one day isee you do a video on the Canadian Premiere League when football ever lows in UK/Europe but excellent breakdown of wrexham financees , hey that would be a a good tart for a #CPL video as im not quite sure where our league finances rank like your ,, im hoping for them to be at best your league 1 level ,, anyways great job

[@cameronblackwoodcode]

Really interesting video, surprised you don’t have more subscribers. Looking forward to checking out more of your stuff - would love to see you do some rugby business content too 🏉

[@TheLongPlayUK]

I make shortform content too and a few months ago one of my videos was asking “why rugby isn’t more popular”. It was very popular so I’ve always wanted to do a breakdown on my takes. Before the end of the year perhaps

[@cameronblackwoodcode]

@@TheLongPlayUK looking forward to it!