Is UX Research Worth it in 2025? | State of UX Research

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@dmystfy 4 ай бұрын

Another Day! I came across your channel in 2019 when I decided to go from anthropology to UX. Your channel is one reason I graduated with my masters in hci/ux in 2023! I now work at a tech consulting firm in the creative technology department. UX Research is a great foundation for UX Strategy. Thank you so much for your knowledge and passion. I always refer people to your channel when they ask me about being a UXR!

@zerotoux 4 ай бұрын

@dmystfy!! omg thank you for sharing that, thank so much 🙏that means a lot and I'm so happy to hear about your success!!

@al.mander 4 ай бұрын

Hey, could you please share a bit more about your role? It sounds interesting!

@dmystfy 4 ай бұрын

@@al.mander I connected with you on LinkedIn

@divc1920 3 ай бұрын

Sir could you pls give me recommend where can l find an online UX Research? l'm interesting to apply. Thx👍

@zerotoux 4 ай бұрын

I'm back, baby.

@LiquidJay 4 ай бұрын

LFG!!!!!!!!!!!!!!!!!!!!!!!!!!

@ABurningCandle 4 ай бұрын

The job market is so bad right now. I’m currently laid off but luckily found a part time UXR role with an amazing team and it pays half of my full time salary. So I’m doing alright financially but I know there are others who aren’t so lucky. We’ll get through it, guys! Keep growing and learning. We’re all gonna land our dream role one day.

@zerotoux 4 ай бұрын

So true - you do what you gotta do! Love the positivity! Keep growing and learning, that's 100% right!

@tomm1eh 4 ай бұрын

Great to have you back with another banger, Kevin! I’m so optimistic for the future of UXR, but it is more important than ever as a field to uplift each other right now.

@zerotoux 4 ай бұрын

Thanks so much!! 100%! Gotta help each other out during these times

@carma92601 4 ай бұрын

Great to see you back, Kevin! When I first started watching your channel, I was an aspiring UXR. I’m now a Senior UXR. You definitely inspired me.

@zerotoux 4 ай бұрын

omggg that's super inspiring, too :)) so happy to hear that and thanks for all your support :)) let me know what things you'd like to see!

@nargesashtari5456 Ай бұрын

Welcome back Kevin. I started preparing for UXR interviews with your videos and landed my first internship inspired by you! happy you're back and looking forward to watching more content from you! BTW when I saw this felt like I met an old friend and some tears showed up. I'm also struggling to find a job but keeping the spirit up

@zerotoux Ай бұрын

Thank you so much Nargesashtari!! 🥹 So glad to hear about your internship :) keep it up! Lemme know what you’d like to see/would be helpful these days!

@foolsmate 4 ай бұрын

Welcome back! Thanks for helping me back before you started this channel. I've been a researcher for 4 years now. It's been one hell of a ride. I love this job (even though it's so frustrating at times), but I'm holding tight and waiting for the economy to get better. I hope 2025 will be better.

@zerotoux 4 ай бұрын

@@foolsmate ahh!! Thank you so much! So cool go hear you’ve been a badass for the past 4 years 🥹 here’s to another 4 years and beyond 🥂

@apurvabarve 4 ай бұрын

Happy you're back! Your channel introduced me to this field and now I am a UXR :)

@zerotoux 4 ай бұрын

Apurva!! Thanks so much for watching and for your support!! Amazing to hear that!! mad loveee

@snehasiva1042 4 ай бұрын

Awesome to see another hit from you, Kevin! I'm really excited about the future of UXR. Can't wait for your self-paced course!

@zerotoux 4 ай бұрын

@@snehasiva1042 thanks Sneha!!!! 🙏 the future is promising! And woohoo!! I’ll make sure you one of the first to know about it!

@RobtheKing7 4 ай бұрын

Glad to see you back! Really nice and noticeable upgrade to video quality and editing - looking forward to more!

@zerotoux 4 ай бұрын

Thanks so much! Yeah, a few years of practicing can help! Especially with my speaking skills. And with proper video editors haha

@Tifffster 4 ай бұрын

KEVIN!!! Yasss the legend is back!!! Thanks for the killer video🔥 appreciate the thoughtfulness behind the big question🙏

@zerotoux 4 ай бұрын

@@Tifffster aww thanks, Tiffany!! 🙏 appreciate it and keep it up with your awesome content as well!!!

@prasetyo1884 4 ай бұрын

El mentor is backk!!

@zerotoux 4 ай бұрын

WOOHOOO!!!! thanks for watching!!

@djuxrxz 4 ай бұрын

Look whos back ! The badasss 😅

@zerotoux 4 ай бұрын

🙏 good to be back!! 🎉

@thawhid4711 4 ай бұрын

Welcome back!

@zerotoux 4 ай бұрын

Thank you so much!! Glad to be back! Let me know what you'd want to see :)

@BlatzChatz 4 ай бұрын

Welcome back Kevin! You are right, the job market is really tough these days. Like Gary Vee says: "Quit overthinking. Start Doing shit." In other words, get the work experience and education now, to be job-ready in the future.

@zerotoux 4 ай бұрын

Woohoo! Jen! Absolutely, GET SHIT DONE!!! Best day to start was yesterday, right!?

@Rafael-dj-c 4 ай бұрын

Welcome back!

@zerotoux 4 ай бұрын

Thank you, Rafael! Good to be back, I've learned so much over the past few years, a lot to share

@anushkashetty1122 4 ай бұрын

Another day! Would love to learn your thoughts on the reckoning article haha. (also welcome back :D)

@zerotoux 4 ай бұрын

@@anushkashetty1122 thanks Anush! 🙏💪 ohhhh yeah, that article haha curious to hear your thoughts too!!

@camilagobbi8916 4 ай бұрын

Great video Kevin! Thank you!!

@zerotoux 4 ай бұрын

Thank you so much, Camila!!! Hope you're well :DDD 🙏 lmk what else you'd wanna hear about these days!

@Anonymous.citizen.2030 Ай бұрын

Love your videos. I've been thinking of transitioning from being a tenured university professor to becoming a UX researcher in the industry for a few years now, after I was introduced to this area from a former colleague of mine. I've learned a great deal from watching your videos about UX research--thank you so much! I do have a concern - my age. I am 52 years old. My concern is that I may be too old to make the transition and have a lengthy career. I have already had an initial interview with a hiring manager, and I have been invited for a panel interview. However, I have trepidation. Although I do not want to get ahead of myself, I am not sure if I should quit my tenured position and take the job if offered because I feel I am too old, and I am not sure how long my career will last as a UX researcher starting relatively late in my life. Any thoughts? Many thanks again!

@zerotoux Ай бұрын

Hey Anonymous citizen! Thanks so much for your comment and for watching! Quitting tenure is a tough decision! I recently was on a call with someone in a similar position; someone in their late 40s, working in government with a pension, wanting to transition into UXR and wondered whether or not it was worth it to them. I asked them "why do you want to transition?" They said "I want something more now. I've done what I could in my gov't career. It's cushy, it's easy. I can sail smoothly to retirement if I wanted to, but I'm bored. UXR seems exciting." I don't know your reason for UXR, but definitely ask yourself the same. Don't think of it as "I'm giving something up" as opposed to "here's what I'm most excited about doing, even if I am 52!" Which, btw, I wouldn't call "old"; I would call "experienced"! :D It's a big question! So if you ever want to chat, you can book a time with me! calendly.com/zero-to-ux

@Anonymous.citizen.2030 Ай бұрын

@@zerotoux Thank you, Kevin, for the thoughtful response. I really appreciate it.

@shkhan84 4 ай бұрын

Another day!

@zerotoux 4 ай бұрын

Let’s gooo!!

@shashikay 3 ай бұрын

Much needed content! Just wondering, isn't the service economy similar to the experience economy?

@shashikay 3 ай бұрын

I'm at a crossroad. I want to learn uxr but like you said, it's not easy now. So i'm contemplating learning a different skill concurrently, as a back up plan. But that is a recipe for burnout. I know UXR is worth it even when the companies are rushing to get rid of the roles. Do you think that we need to look at UXR beyond Tech products? If so, how do we influence non-Tech companies to create a job for UXR?

@zerotoux 3 ай бұрын

That's a GREAT question!! How Joseph Pine describes it in his book (I'm paraphrasing) is they are distinctly different in value adds. Here's a Harvard Business review article by Pine who describes it more in depth! hbr.org/1998/07/welcome-to-the-experience-economy In short, I like to think simply of The Service Economy as "the customer receives a service", namely, transactional. The Experience Economy is more "the customer gets to be part of the experience", more experiential.

@zerotoux 3 ай бұрын

@@shashikay I know!! It's rough right now. but I think that's a good approach, skill up mindfully (at your own pace), and i think no matter what you do, you're going to be a stronger, smarter, person!

@TheFairytaleLifestyle Ай бұрын

UXR laid off a year ago here. I'm wondering if your course would help me Kevin. Is there a portfolio building element? Backstory: I took some time to process, deal with other things. I still keep in touch with my original team and have glowing letters of recommendation from everyone. Unfortunately, it was my first fulltime UXR job which left me with a fragmented portfolio because I did all the work leading up to the study, and as soon as I was laid off they ran my work and didn't do anything with the results and are unable to share more than a few sentences with me about how they went. I know the job market is rough right now, but I feel like my portfolio lacking isn't helping. It's an odd place to be because I don't know if a masters degree would help to pad out my portfolio and allow some time to pass, or if that's a waste of money and I should just...try volunteer? Would companies see that as useful? UXR is a little challenging to volunteer with at scale though. If any other UXR's have recommendations on how I can continue to grow I'd appreciate it!

@zerotoux Ай бұрын

@TheFairytaleLifestyle Thanks so much for sharing your story! I feel ya ;/ it's a tough market for sure. You have things you can speak to from your previous role, and that's great. Impact-wise, we can talk about potential or expected impact (even if you don't know what happened afterwards to the product). But also, feel free to shoot me an email kevin@zerotoux.com and we can set a time to chat and plan something out (free)! To answer your question about the class - funny enough, I am launching the careers course later this month!!! and there's a promotional discount for the launch. THAT one will cover resumes, portfolios, interview prep, take-home assignments, negotiation, and much much more. Please sign up to my email list on zerotoux.com to get updates!