It's like a highlight reel of: The Best of Fake OOH, Virtual OOH, CGI-Generated OOH, all of it.

It's like a highlight reel of: The Best of Fake OOH, Virtual OOH, CGI-Generated OOH, all of it.
Courtesy of Phil Blondé

[@CoreyandCrew]

It just kept getting worse

[@oohinsider]

Leave your @venmo and we’ll reimburse for your time

[@copygrinder8700]

@@CoreyandCrew yeah this stuff is awful.

[@copygrinder8700]

If you’re working in advertising you think making these “fake OOH” videos is clever, you should consider another career. Coming up with OOH ideas that aren’t actually feasible, is what interns do. Its called OUT of home for a reason. If an OOH concept isnt feasible, sticking it onto a screen does not make it good. These are all lazy, lame first thought ideas that are an insult to consumer intelligence.

[@oohinsider]

That’s one take!

[@deeppiledreams]

Hey I work in VFX and have been saying exactly this to my clients for months... Like speaking to a brick wall. Some of these are good though.... The North Face Big Ben and The giant legs for example, they do have push the limits of plausibility a bit just to be interesting. I came here for research and was happy to see your comment.

[@zenrising3314]

@@deeppiledreams Yeah as ideas there's something in them. But anyone can come up with anything if it doesn't have to feasible or actually made. The Big Ben idea would have been incredible had it been real. And as you'd know by working in the business, a part of what makes great work great, is the amazing skills of a team to pull off the incredible, despite all the obstacles and challenges that stand in the way of making great work. Just throwing something onto a phone screen is lazy and pathetic. I'd call these ideas "concept videos", not finished work.