dig deeper

[@itemLabel]

Did you like it?

[@monowavy]

yes.

[@static_void485]

It was great, I’m the number 2 fan!

[@eggtoasti]

yeah

[@alexash-green626]

Yes

[@axielotl2645]

Yeah thanks

[@shart8008]

we gettin a lot of moley representation recently

[@moisesrosario9716]

Perfect

[@Bizcuits26]

And ouioui

[@do_you_see_banana_man]

All we need now is Dinkle rep

[@lazice]

dinkle rep is adoired

[@Crystal_ITS]

Dont tell me sucklet was just chilling up there eating his snacks 😰😰

[@dnr-vs1lk]

Sucklet was watching the “hole” time!

[@amogussussy.4134]

I like how it seems like itemLabel’s existence is a joke, what normal company does this. And that’s why I’m subscribed.

[@hades_head_empty]

they just know what the people want. vaguely eldritch plushies and catchy spooky tunes

[@Fizzymilkshakee]

Best company. Take all my money

[@ObsidianGloria]

I like how Drive45 is never weirded out by the surreal Hellscape they seem to exist in. They're just consistently annoyed by it

[@cuteshark7261]

Yeah!

[@Axcyantol]

i mean i would be the same

[@thatone846]

*he

[@outThereContent]

@@thatone846 *🤓

[@BlueMaskGuy]

Wait what are Drive45’s pronouns?

[@pokenerd265]

is no one gonna talk about how it’s implied that moleys can just make people cease to exist

[@dnr-vs1lk]

they are holy moleys.

[@anonymousloris]

Five counts til you exist no more

[@freddyfazbear-offical]

beep bop you exist no more. -moley

[@sand-lover]

1

[@DawDaw24]

2:03 He literally says “Moley, Who is this” to the pile of bones

[@dishfishes]

I feel like all Itemlabel needs to dip entirely into the youtube psychological horror category is brian david gilbert to guest star

[@KafkaShoppe]

YES. This is the correct course of action.

[@cuteshark7261]

Yep.

[@MichelleW870]

i dont want this to become another soulless arg

[@JeffTheBagel]

@@MichelleW870 agreed

[@stellarino2334]

I was expecting a lot of strange things, as this is item label, but not seeing moley moving it’s beak/mouth. That will haunt my dreams and nightmares

[@teresabramlettturner9546]

I see u on every post they have 😭✌

[@stellarino2334]

@@teresabramlettturner9546 hello fellow subordinate 👋

[@teresabramlettturner9546]

@@stellarino2334 hello ig😀

[@K-bb2bc]

Are we not going to acknowledge how much this song slaps? It’s been stuck in my head since it came out

[@fantage20012]

This is a legit bop

[@agh7st]

ikr

[@mannequin_z]

The artist drive45 has a lot of really great music!

[@Natalie_Toshino]

That applies to most of ItemLabel's music. I've had at least 3 or 4 Peepy songs alone banging around in my head for the last few days, since I first saw the ad.

[@mitchellginn7730]

*it’s been three days, think I’ve dug, my own grave. please, moley, say, how much deeper?* dig deeper!

[@_bugmuncher_]

itemlabel is the only thing keeping me sane

[@zetagen]

I think you're doing it wrong then

[@amogussussy.4134]

Same

[@molestingfood]

That's pretty scary

[@teighan7829]

How did you comment on this 2 days ago lol

[@zetagen]

@@teighan7829 Canadians get videos 2 days later

[@kmartwifi4491]

This is an interesting jump into the past in terms of lore. This takes place before even the number one fan video obviously, and it seems shows the very way that sucklet came to be on our world, but other things may have come from there seeing as it's now open. I hope to see more from the ballad of number 1 fan, it's a melancholy life they live.

[@ikoipondsi]

itemlabel is probably the only thing keeping me mentally stable rn

[@olliefischer]

oh great another drive45 song that's gonna live in my head rent free for the next two weeks

[@nuxanuxaliii]

This is unironically one of the most aesthetically pleasing things I’ve seen, it reminds me a lot of of Jack Stauber

[@crisortiz6439]

The fact this doesn't have any actual hidden meaning and it's the product of a marketing team saying "zoomers like absolutely f*cked up, psychedelic, insanity inducing content, so we'll make our whole brand arround that" and it's working oh so much brings me unending joy

[@ReiBre4d]

but it does have meaning- just not your average meaningful meaning

[@27clowns]

It does have meaning this is just abstract art that drive45 makes it's not itemlabel's entire brand if you watch it again along with the other two videos it makes a lot of sense and you can tell it's a short series Collab with drive45 with actual story

[@Fizzymilkshakee]

This doesn't even feel like a company

[@penwozhere]

@@ReiBre4dim a year late but incase anyone else comments this, they said theres no hidden meaning, not that theres no meaning all art has meaning, its just up to the viewer to find and interpret it in their own experiences holy shit thats sounds so pretentious but like its true?

[@Swebunie]

I'm the only one who's excited to see peepy's theme with 1M views?

[@amogussussy.4134]

WHAT

[@shrimp_bones4768]

HOLY MOLEY, YOUR RIGHT!

[@amogussussy.4134]

ITS TRUE

[@amogussussy.4134]

@@shrimp_bones4768 ha funni

[@kevinchang1371]

I love that the my boy Peepy!

[@ilyac1802]

I love this. It reminds me of Neil Cicierega's funky weirdness but it also has some Jreg-esque self-aware horror to it. My favourite thing itemLabel's put out so far.

[@redpixls]

The artist is called Drive45 in case you didn't know! Their songs are funky and strange like this one :)

[@ilyac1802]

@@redpixls Thank you, I'll have to check them out :)

[@cuteshark7261]

I know!

[@thatone846]

@@redpixls *his

[@thatone846]

@@ilyac1802 *him

[@fishwiki_]

i love drive45 this is a treat

[@abbisullivan9372]

same!!!

[@NutcaseFr]

I wouldn’t mind a whole series of this

[@legomen1010450]

this is the best toy commercial i have ever seen

[@molanogan7409]

what do you mean? Moley is clearly a collectible artwork and not a toy.

[@starsprLte]

i was just rewatching number one fan ... summoned drive45 back to itemlabel youtube channel

[@Qyubd]

i wanna see more of the number one fan lore, this is cool

[@duckhunt5241]

“moley, I solved your puzzle.” “w a t”

[@Crayon_Egbert]

Whole video is perfect, Tough moley With an open mouth Will haunt me forever

[@littleyaoiboy]

im terrified itemlabel. i am trembling in fear

[@twanwinstrong4978]

this is one of the best things that’ll come in my life!

[@lost4526]

No,peepy is the best thing

[@slimecicIe]

this has no right to go as hard as it does

[@sas.tronaut5055]

0:38 I'm glad this guy understands what they're talking about cause I don't

[@MikasCreationsWasTaken]

ItemLabel songs are the cross between Jack Stauber and Lemon Demon. (and They Might Be Giants)

[@megamushroom]

Mikas Creations yes [but i wouldnt say lemon demon maybe they might be giants]

[@MikasCreationsWasTaken]

@@megamushroom also yes

[@MintBiscuit]

itemlabel is itemlabel

[@megamushroom]

@@MikasCreationsWasTaken YAY

[@megamushroom]

@@MintBiscuit yes

[@thefoxoverlord]

hell yeah, drive45 (also shout-out muddy martin)

[@yolopokecarp4408]

I spent 3 hours with these songs on loop laughing and saying "I pray to Peepy that this never goes away" I then sent this video to (literally) 30 people with 0 context and when they asked why I just said "this is my new god". I made this my home screen, lock screen, and desktop home screen. I got a job specifically to buy merch from here. my Mother is concerned I am insane, but she doesn't understand the lore of these.

[@dinosaurpolitician3663]

i'm so glad we get a continuation of the story of the number one fan

[@riddlemesillyyy]

Wow, they went underground for a music video. must've been really hard, i appreciate itemlabel's work. i might even buy another moley

[@dnr-vs1lk]

they had to dig for 3 days straight for that

[@avaharris5051]

I can't get enough of 0:21 😩 it's so good I'm crying

[@no-man_baugh]

The recent trend of C.E.O. of itemLabel emamouse jamming out at the end of other people's song is very good

[@MaggieAMoscaZoadora]

This is weirdcore mixed with kidcore and i love it

[@notfamedtvpersonalitydrphil]

YES

[@CaedusDeorum]

No, this is moleycore.

[@sparklycrayonz]

i want an itemlabel musical now

[@fraffie]

My entire sleep schedule will collapse waiting for it to come out if that ever happens

[@elegantdisarray]

This is a fever dream. I love it.

[@cuteshark7261]

I know!

[@elizabethmartin3831]

0:42 ok but my mans has NO RIGHT BEING THIS CHEEKED UP

[@put4280]

Ayo 💀💀

[@xilv4564]

This is so pretty!

[@mitabli1820]

This has got to be my favorite Itemlabel video

[@beewa850]

itemlabel please let my family go i am shaking in fear

[@mollybuch]

Love the Moley representation lately!

[@SpywareVA]

The rhyming here is on point

[@nimrod3401]

moley is my moms favorite !

[@m0sspunk]

moley is also my favorite

[@xetra7110]

bro i discovered this channel from an ad this is fucking amazing

[@cuteshark7261]

Aimkid needs to animate this.

[@name7692]

that felt like a fever-dream mixed with acid

[@cuteshark7261]

I know!

[@a_lill_wrom]

The prequel that nobody asked for but everyone loves

[@a_lill_wrom]

@bon yes

[@Pukeprincess]

This is a prequel

[@WiittyUsername]

Muddy Martin merch when?

[@Fizzymilkshakee]

1:05 this part slays

[@notfamedtvpersonalitydrphil]

REAL

[@kepko_]

drive45 my beloved

[@timisontube]

The Moley lore runs *deep*…

[@maeveszy]

Just you wait until Charlie finds this

[@pennycat6317]

The writing makes my bones itch in a weird way and I hate and love it at the same time

[@Mau-ME]

Mark my words, one day I will become the number 1 fan.

[@SiculusTheEpithet]

hope you've got more allowance

[@testedcatgaming7714]

Not if I get there first! JK, you can have that title!

[@ashejohnson816]

This is the highest art

[@zipperooni]

Ayo is this a prequel to Number 1 Fan?

[@buwwix]

Okay but 0:20 to 0:43 sounds really good

[@makotoikari4854]

Terrifying twist.

[@louissoults7337]

I love this plot thread.

[@kaedesakura9274]

I just need the first 15 seconds as a reaction video

[@grainassault4844]

he is present everywhere

[@audreyschockett8277]

i remember there was a debate as to whether moley had a beak or just a big yellow nose (& it just looked like a beak bc of the seam stitch), i guess this confirms it’s a beak

[@peppermint_shorts747]

the fact i actually used to have that mirror

[@kaeru12345678]

That dude looks super smoochable

[@SCWood]

I can really hear some Danny Elfman influence in this. Great job man

[@pullflower]

Thank you Jaden

[@ro-ce8vg]

this is high art

[@Stink3rz]

Why is moleys mouth so open

[@Autokendo17]

My brain is melting because of this and I love it

[@VocaPigeon]

yesss a new audio drug

[@melparadise7378]

oh. my. god. they speak. also moley looks like what would happen if kuchipatchi boinked a chao

[@Psycho_bun]

Patience is a virtue

[@xilv4564]

Stunning

[@JustAnthon]

Whatever I've stumbled upon, it had huge ARG vibes, and I'm scaredo

[@megamushroom]

I love this song

[@milo2996]

Heehee moley go dig dig

[@EllieTheYeen]

This is a perfect work of surrealism

[@Navezceru]

I nedded to take a break after watching the first 10 seconds, congrats this is the second time this has happened in my life. be proud.

[@Ileefyy]

I feel like I am in a fever dream whenever Okay! Watch these videos

[@EddwardTheSeventhSpaceWizard]

This has been my favorite video so far

[@furbash]

Mirror, Mirror, Out The Door. Things That Aren't Seen Before...

[@unattendedcandle]

Why is this SOOO catchy dude?

[@emmahealy4863]

This is why I go caving!

[@maxcormier7821]

that last frame is terrifyng

[@sheimin_2]

So relatable 😊🥰

[@mc.gemstone]

the lore deepens more

[@regularfern]

Moley is my fav

[@bowtie_the_wolf7185]

HOLY S*** IS THAT DRIVE 45!

[@mikanika09]

Moley is love Moley is life

[@Mr3ff]

Where are we going next, itemLabel? ❤️

[@melparadise7378]

you gotta dig deeper

[@jonathanwarrdddedcxddeecec4787]

Moley doesn’t actually know anything about finding sucklets. They just like holes being dug

[@luxaslolete]

is that matt watson from supermega?

[@sin_cerelycamille]

this is amazing

[@mr.maccaman2]

when i first saw your peepee song ad at 3 am i thought i was on acid, i still don't know if i am or not but i don't want it to stop

[@emib.4275]

This was so inspirational 🥺💕

[@Colettesimp]

How might I ask unless this is a joke.

[@graceconnaughton872]

You *don’t* need to look deep inside yourself-they key was a literal key in a literal hole all along 😭😭

[@sugar_ventricles]

"go to sleep-" **ded**

[@ghoultreats]

YES YES YES DRIVE45

[@NlX]

Who else thought Moleys mouth was a nose?