IWC Invents A NEW Material And Says "F You" To The Competition! (Concept Ceralume)

[@tuliosouza8973]

No matter how much this costs to make it will still look like you won it at an arcade

[@holystromboli]

The fioboc ad made me think I was on the everything is gay channel

[@gfan1972]

Jody in Australia just creamed his jeans at the sight of all that lume lmfao

[@DavidRon]

This ad has some watch content.

[@robertbeirne9813]

I found the fashion show a little disturbing

[@MrSitemaster2]

It looks like something kids use to wear clubbing in the 90s.

[@erikdunbar4451]

I like that they’re getting creative. Lots of interesting ideas with the technology imo.

[@briankelley987]

The back of the case and strap will only glow like this if it was "precharged" in a tanning bed of black lights. If we ever see someone with this in a dark room irl, the glow will be uneven. The transition from a glowing 2d disc to a 3d toroid makes charging tricky.

[@Friends_and_fragrances]

My right knee was burning the whole time I watched this

[@anthonylee2382]

Ball milling is a weird thing to lean into. That's like saying a cake was made by mixing.

[@Stricko72]

Hope they bring it into production, cool watch. I'd definitely wear one, but would be too much money for me. Talking of too much, oh the butt shot, some sights you can never unsee😅. Stay happy stay healthy stay breathable, lightweight and unmoist, top stuff👍👍

[@paulkukula6541]

As a 59 year old, I’d wear it. Looks cool. It’d get people commenting on the old bloke in a mid life crisis. Probably too expensive for me. Still like it.

[@danielmadsen9115]

A bit too much for me, but always nice to see that these companies are willing to try something fun and new. I guess there probably have been made some comprimises on the physical properties in comparison to normal ceramic, basically it can be seen as an additive to the ceramic, and that always changes the properties a bit i.e hardness, how brittle and so on - but cool!

[@kevinh5349]

Powder metallurgy. Been around a loooong time.

[@bonibroco1076]

A third of the video an ad?! What's going on?

[@osobad1127]

Brah I would totally rock this at the club… if I still went to the club 😢

[@sparlinsahim]

I bought this popular video watch from mamacoo , which was originally priced at a few thousand dollars, but now it's only $380! It's really suitable to pick up feces!

[@ericbird1760]

This is gimmicky garbage that belongs is a Swatch store.

[@donkeystonky5362]

It’s definitely goofy, but the fact that it’s new and innovative makes it kind of interesting. If every watch was just a yellow gold Calatrava watches would be very boring

[@TzachB]

Is this clothing channel or watches?

[@philipwillingham5950]

LOL Frankie Lapenna Jr.

[@anggvoagg7881]

Unlike most watch ppl within 10 years up or down from me (I'm 40) I don't hate or hate on iwc infact I actually like the ingenieur even if the price is a lil um mature. With that said this will be 🔥 I hope they make it. If it's not crazy 💰 (probably will be) I'll be looking hard into it...

[@drbobsnightmare2521]

Juicy Hamilton deserves to be on your other channel. Just saying.

[@zimtage1744]

Looks like a Swatch

[@aarondavis7318]

Skip to 3:30 for dump truck

[@blubbloob3164]

I'd like to file a complaint. There was some weird add for a happy meal watch and some guy promoting it between the video about clothing. As MJ would say: stop it, get some help.

[@Sinnister1]

Shiny beacon in the dark for watch thieves.

[@sergiogarcia9822]

I’d wear it.

[@christ3242]

Not my cup of tea but i respect the innovation

[@OrlandoCorrea-k2i]

It's nice.💯👍

[@Andrew-yy2ye]

How much do you think he was paid for the ad

[@danielmadsen9115]

I Watch C in da club!

[@chateaubullion2560]

Thanks, but no thanks!

[@jdiluigi]

TactiCOOL equipment. Even in the apocalypse. Aesthetics matter.😁

[@JeeGee114]

Lewis Hamilton is "hip".... Lewis Hamilton has not won a Formula 1 race since 3 years. A has been just like IWC.

[@tvguyjake]

Suckus Maximus

[@davidweinberg7833]

Sponsored...they owned it....

[@gregsefcik6700]

Why was half the video about clothes?

[@ripsapollonia]

mamacoo 's watches are worth it！

[@jeffbownds8130]

I would pay a couple hundred for a watch like that. But it's an incredible, so it's probably thousands and I wouldn't pay that for a gimmick.

[@WatchCharter]

It’s a nice innovation, but think I would still rather have a steel Pilot. I too don’t think I could pull off the ‘glow stick’ wrist look.

[@brianmurphy8154]

is this a watch review or a clothes commercial? Im out

[@NischalSheodayal]

its a Bird ...its a Plane .....NO...its a CeraGlume

[@jontoland3491]

Just like the bell and ross

[@dominickcolasanto6582]

Too much!

[@rogeliogarcia-cavazos3715]

Mugger magnet

[@shoryuken64]

3 minutes of sponsorship on a sub 9 minute video..

[@timharris6688]

Holy ads Batman!

[@brianbock4967]

Watch part was great. Too much ad time. What happened to 30 second commercials?

[@Robert5hw]

Clicked on the video to hear about the watch, not watch a whole ad about your clothing company.

[@ajbones4207]

Is it me or does Hamilton look like MC Hammer.

[@thecomedian6920]

Goddamn it i still want it. Sue me.