JAGUAR Has Gone INSANE! What Are They Thinking?

[@jamesodd3896]

I feel sorry for the workers who’ll lose their jobs after this bud lite moment .

[@amato5232]

I showed this to my wife and asked her to guess what it was for, she went for make up, a fashion brand and then paint. I can't really fault her logic, but none of them are a car! I've never seen anything universally panned like this

[@musiclights3897]

Very strange indeed. Sad to say if they keep that thinking, it will be 'Tata' to Jaguar...

[@gillywizz]

Oh very good 😅

[@shaunmacmcdermott840]

Their Ratners moment.

[@gavriloprincip11]

they have a new Trans-Mission

[@kenpallister5804]

Groan…. But funny!

[@quicksesh]

you need to be doing their adverts .... 🤣

[@BBThemes]

reminds me of the naff adverts they do in the apprentice minutes before they get fired

[@jakehyland5317]

They could have done a great advert, calling on their 100 years of heritage, with their best loved cars thundering around a track being over taken as the years go by. Then a next electric car roars past finally just saying ‘We’ve had a great 100 years… And we’ve still got more to go’ then like #100notout or something. No talking just each engine from the various generations roaring

[@brucemitchell5637]

Jaguar, once iconic, now moronic!

[@teemac148]

Jaguar are going all electric in their new future models. Just like their battery future, they have no future. R.I.P. to a once great example of British vehicle design and innovation.

[@AYouTubeCommenterWhoHasABrain]

Same way most UK car makers went. Thank Jeremy Clarkson for always sticking up for UK car makers, like Rover.

[@OM617a]

Seems like a bad clockwork orange remake.

[@paulfreespirit]

How to destroy a brand in 30 seconds!

[@jasonmillington4344]

Appealing to a market that does not buy cars. EV sales dropping hard, they will not survive in 2026

[@Mr.Unacceptable]

Jag's name just started with an F.

[@dalailama1405]

You shoukd have included the new ceo and his press conference Jaguar is now a place too safely transition he claimed Absolutely mad

[@markbiggart1265]

Great United Colours of Benetton Ad.

[@Rich_padley]

This makes me want to sell the Jaguar that I don’t even own

[@carparkcampers8407]

BMW Audi Mercedes will be the overall winner in this

[@hoodmonster1]

Absolutely disgusting. The most shocking decision Jaguar have ever made !!!

[@karendarrenmclaren]

Not absolutely terrible product? Only ads upset you?😂

[@hoodmonster1]

@@karendarrenmclaren they don’t have any products to sell atm.

[@mauriceadamson224]

Well,nothing lasts forever.premature death springs to mind.

[@garethdevonaldsmith]

Jaguar.. the car you drive when you’re picking up your bud light!

[@dublodave7860]

As a Jaguar driver I think this advert is brilliant, it will devalue the brand so much that I should be able to pick up a nearly new car early next year for a song (the trade in value will be crap though!)...Obviously the marketing wizz-kids have never heard the old saying "if it ain't broke, don't fix it"....

[@lascm5237]

Words literally fail me as it obviously did the marketing team who dreamt up this nightmare and whoever sanctioned it 😂

[@wayinfront1]

Jaguar has completely lost the plot. It will be very lucky if this doesn't also completely ruin the company. It's already ruined its brand image. This bonkers move will probably be remembered forever as one of the greatest exemplifiers of the saying 'go woke, go broke.'

[@melvinphillips786]

How to kill off a brand, what were JLR thinking? When I was shown this by a work colleague, I thought it was a joke. Tragic.

[@davidgirvan6007]

I don’t think you mentioned that Jaguar actually replied to some of the comments asking WTF is this nonsense, trying to defend it and suggesting people didn’t understand their concept. Double WTF!

[@rickyloftin2968]

😂😂 no way

[@mikedx2706]

The Jag Marketing Dept.'s replies were LGBGTQ elitism on display.

[@and_z33]

Was honestly considering of getting an v6 F type next for ages and now I don't think I can after seeing this 😂

[@MrTench8]

If this turns out to be a bluff it will be the best marketing campaign ever!! Half the world is watching now after this "product" launch teaser, if they produce a drop dead gorgeous car it would be brilliant! How ever if they don't, it's good bye Jaguar!!!

[@smack2511]

From the glorious 5L supercharged V8 to this shite. I feel really sorry for all the thousands of ordinary JLR workers who lets face it must be so embarrassed and fearful for their jobs right now. It's such a shame

[@ohyesitsme]

It's TaTa to jaGuar

[@colinjamesmcrae253]

In my youth I dreamed about a white jag and a white fur-coat, obviously before the ownership of Ford and Tata. That dream is gone for so long😢

[@bobmaryspiller7568]

If this is the way Jaguar are going forward then I may end up being embarased to say I own a 1964 Jaguar.!!!

[@queenofnevers6990]

1964 had the prettiest ones in my opinion. Good balance of elegance and futurism.

[@ianjsallen100]

As a olded driver and have had jaguars , they did the damage when they announced they going full electric, And I won't be parting with £1000.000.00 for any premium car especially electric. The last jaguar I had a xe r-sport, was a brilliant car except for the dredge ingeniam engine, I now drive a Mazda mx5 nc , something I can work on myself no technology, but that's my choice. The same as people have the choice to buy a jaguar, one of the last great British brands, But as it's owned by Tata now, I don't think they look at the brand it the same as most companies all about the money ?.

[@richjones5432]

Great clear & consice overview. Its dawned on me today just how deep the Jag image goes with all of us. Cannot remember when a advert last created this much negative response. Its truly very bad.

[@FromThe9thDimension]

I always wanted one, but I was never brave enough to buy a Jaguar due to the legendary reliability or lack thereof. No offence to anyone who has one, they are gorgeous cars. But I guess I'll never own one now.

[@hudsonbear5038]

Does the capital G in the name now mean Gay????

[@CarsofGlasgow]

The management team are

[@JanSaevebek]

No, but so what if it did?

[@hudsonbear5038]

@@JanSaevebek LOL if you say so....

[@mikedx2706]

It translates to: yahh, gay you are.

[@CarsofGlasgow]

Have you seen the UAE version? It is different, it doesn't show the 'break the mould'

[@AbyNeon]

Obviously at Jaguar they have never seen how a 5 year old that knows nothing about cars stares at a a Ferrari or Lamborghini fantasizing in sitting in one one day.

[@Calvi36]

I received the Jaguar email newsletter into my inbox today. It stated "A seismic change is coming", Bold. Original. Fearless. Jaguar is ready for the future. Let's go. Together. Keep me inspired Hero Image A symbol of change Symmetry. Simplicity. Explore new era Jaguar Privacy policy Unsubscribe View Online Jaguar Jaguar Land Rover Limited. Registered in England; No 1672070, Registered Office: Abbey Road, Whitley, Coventry CV3 4LF." I immediately clicked unsubscribe and ticked the box other reason and I stated "Woke BS, goodbye"! And yes, I have owned quite a few Jags but never again. Tata to Tata.

[@edwardleyden460]

Looks like video for the teletubbys day out

[@180del]

Go woke go broke,bye bye jaguar

[@greathey1234]

They know they're going down and would appeal Starmer to bail them out with ads like this cringe

[@hughmcneillie1032]

Well, despite all of the bad publicity about the ad we can't deny it has sparked an interest that the 2014 ad never did. Jaguar need to make sure that the reveal of their new EV next month makes the headlines for the right reasons as more eyes will now be on that reveal in Miami. Pivotal moment for the marque.

[@dstanners8443]

A great British brand going bonkers,just like Boots.

[@scorrp_10]

You dreamed of a big star He played a mean guitar He always ate in the Steak Bar He loved to drive in his Jaguar Pink Floyd. Welcome to the Machine. 1975

[@keithrodgers1030]

Marketing "status" over "quality refinement" dare I say understated class.They turned Jaguar into a brash snob mobile look at me poser vehicle.

[@matthewgodwin3050]

As a small boy, I grew up wanting an XJ-S. Later in life, I lusted after the XK8. Looking at this, young boys of today aren't going to grow up dreaming of the day they can put on a red dress and wield a sledge hammer. What the heck were Jaguar thinking!

[@mauriceadamson224]

The whole world has gone f- - - ing mad.

[@just-me-where-ever-ek8kp]

As a young Lad, my absolute “Dream-Car was the venerable XKE. Fast forward a few years, life was good and I was in the position to buy my “Dream”, alas used. My first test-drive was the eye-opener and reality check I needed. The XKE turned out to be just like a beautiful woman that every man wants, But, and this is a big but looking beyond a beutyful Body, they can be hard to live with. So, instead I bought a brand new ‘70 LS 6 Corvette, the rest is, as they say, History.

[@scottishcarenthusiastsandtrain]

RIP Jaguar 1935 to 2024, like yourself I had to put a video out as well as I was so triggered by the Advert. It's killed the heritage of the brand.

[@andyg7769]

never buying a jag in my life after this

[@theodavies8754]

It's the target market. Sort of people who would walk into the showroom and buy an electric TATA.

[@mikedx2706]

Those people buy bus passes and electric scooters, not motorcars.

[@neilbrown5657]

Go woke and go broke 😂😂

[@graemejones5968]

Do you actually see a vehicle in this ad?? "WOKE up this morning, got myself a gun, & shot this ad straight to the chosen one." Bloody awful.

[@ROYBALDWICK]

Dear, Oh Dear, Oh Dear.... What is the world coming to?

[@mikedignum1868]

Does anyone remember the Bud Lite debacle?

[@daveb2wright]

It's awful by any standards but they have received a huge amount of press coverage by doing this.

[@CarsofGlasgow]

See that is what I am thinking, they have done it for the 'views'

[@rooga311]

Looks like they are going for the niche market, like the 1 in 20,000,000 that might identify with this add. Jaguar will be bust in 2025

[@frankhaney8535]

JAGUAR used to make manly cars for manly men. The new JAGUAR, sorry, I mean JaGUar seem to be testing the old adage "no publicity is bad publicity" to destruction.

[@darrenmitchell5262]

Let’s hope the reboot of the brand works, if it doesn’t, it is finished. Personally, I think they’re taking the wrong direction.

[@قرفص]

can't wait to see their sales numbers plummet 😂😂

[@CarsofGlasgow]

they dont sell anything right now anyways :/

[@the51project]

They know the company is done and they are attempting to hurry up its demise. They are not selling cars next year - it's to help it go down faster. perhaps then, the company can be bought 'dirt cheap' and moved to India or China, like MG

[@thefxautopilot]

The C-Type, the D-Type, the E-Type, the F-Type, the LGBTQ-Type. FFS-Type.

[@mikedx2706]

You forgot to mention all the future Rainbow Editions named after musicians, actors and fashion designers.

[@hermitageboy]

It looks like a video clip for lady gaga or Kylie rather than a car advert!

[@craighurford5233]

RIP jaguar that’s their future

[@kevin54uk2011]

That's the end of jaguar i feel sorry for all their employees

[@zolalloyd46]

Bud Lite Moment. Go Woke, Become a Joke, Go Broke!

[@trader548]

One word. LMFAO 🤣

[@johndawson5718]

I bought an ex demonstrator XE 2.0d AWD as a retirement gift to myself 7 and half years ago, was so chuffed that I owned a JAG..so who is this advert aimed at? Certainly not the likes of me who I’d think would be their target audience. RIP Jaguar.

[@Tsoprano27]

I thought it was a new Disney/Marvel super hero movie to be honest. Was excited to see Disney/Marvel continue to crash into the sun 🌞 😂

[@cobar5342]

The death of a brand. Existing Jags will be REAL cheap now

[@matthendry3834]

They really need to stop this nonsense...🙄🙄🙄

[@johnthompson9918]

Owners and potential buyers of the brand SHOULD be the decider of how this affects the company. I do not know where Jag are going with this dispute them claiming there is more to come and to watch this space. 🤷🏼‍♂️

[@anthonymontana3367]

Just maybe....management did this so they can buy the brand back from tata for a token pound

[@Billy_Rizzle]

WTF do futuristic ultra wealthy tastless artistic fashion wannabes have to do with one of the most prestigious British luxury car brands? Jags Executives and Marketing need to be told to "F off" and get some people in who understand the products they are making and selling.

[@blowduke]

If your a jag owner just go to your local dealer and they can piss all over you , because that’s what they just done to their customer base

[@davidmehlhorn726]

While I think it’s a stupid ad, you have to think is there a method to their madness as it’s got everyone talking about Jaguar! It’s all over the news and KZbin and media. So while I find the ad off putting, it has stuck in our collective consciousness and as they say, there’s no such thing a bad publicity

[@mikemcnulty6029]

What an absolute car-crash (sorry)of an ad...even Space Gimp was taking the proverbial by asking if they actually sell cars....!

[@Beorn.]

Have you also seen the black Friday Plusnet ad, just as cringeworthy. Don't know what's going on. Are all these companies lining up to jump off a cliff.

[@MrWilliam.Stewart]

Not sure what the fuss is about. The share price may well become more affordable now.

[@chrisewins2151]

THIS IS A CUNNING PLAN!!! Make some very bad decisions, 1. Stop selling cars when you don't have a new model, 2. announce that when it arrives, your new model will be electric, when the motoring world has finally realised that electric cars are crap/dangerous, 3. produce an advert that is the worst ever by just about any evaluation. Then, buy the Jaguar brand from TATA for a case of Bud Light and launch the fantastic new 2025 petrol engined, mahogany dash, chrome/leather interior E-Type! Absolute genius.

[@michaelyounes29]

Who signed off on this? It's such a complete departure from their previous brand messaging. Very odd.

[@partiallydomesticatedbear7772]

This ad is generating massive global coverage in all media ahead of the concept reveal next month: mission accomplished, nice one JaGuar.

[@mikedx2706]

It's a pandemic of panning the grotesque advert.

[@apislapis]

Reminds me of the new Flawed Crappi launch. How to alienate your fanbase overnight. At least Ford had the decency to reveal how hideous their podgy, stodgy Capri is.

[@brianmonahan7990]

Britain has went nuts , the inmates are running the asylum and making the car adverts it seems !

[@MrLense]

That's the thing. Like who is the Ad appealing to? 20-30 year olds certainly ain't it as no one in that bracket can afford a Brand new Jag and afford the bills when they eventually break. Progressive artsy people are certainly not even buying new cars.

[@mikedx2706]

The 20 to 30 year old demographic in the USA doesn't even want to drive cars; all they want to do is play with their iPhones.

[@MrLense]

@@mikedx2706 I don't blame them. Have you seen the traffic? When it's impossible to live without a car and you're forced to drive one just to go to the shops, I don't blame them on why they just want to sit inside. You look at a suburb where most of them live, you can't have local shops, pubs, takeaways, clubs or anything to do. In the cities where you can do all that, why do you need to drive when in places like new york you can take the subway?

[@jdmguy44]

No surprise really. Jaguar have been going down the toilet for a few years now.

[@stephenroberts8057]

I have recently sold my 3rd F type 5.0 V8 ( beautiful car ) and replaced it with an Aston Martin. I only did it because Jaguar are going full EV. What a great company that has just decided to go full woke - RIP Jaguar, you obviously don’t know your customer base or care !!

[@jcs3330]

Although gay and male, what I would like to ask 'Santino' - Jaguars director of marketing is: How many of Jaguars workforce are transgender or how many of 'official' Jaguars mechanics are women??. Jaguar ballsed-up here and let their branding and image consultants lead them down a path in a blindfold. Hoping that they would look 'woke', and if anyone 'disagreed' with the advert was being anti-diverse etc. The individuals who signed this 'Balenciaga' - Gap on Acid campaign off needs to be sectioned. Because the irony of this is, it could take sales and/or the company down with it!, The problem what they now have is - if they did pull it, that would be them saying the company is anti diverse. The 'initial' argument here, is why does the product that built there business not feature 'at all' in the advert....is that not just CRAP marketing, being replaced with 'Woke' and understanding the meaning of it, just because you have been 'badly' advised to do that!.

[@asifmohammed219]

Well done Jaguar, a great publicity stunt to get consumers talking. Its thinking out of the box, making people wonder, ask questions and get them Googling…bad publicity is good publicity. Will it work? Hope so as we need the British brand to move up and grow as it was back in the day. Lets see.

[@davidhart2979]

Jaguar was always style, wood and leather, they stopped that and people stopped buying, what a surprise, rolls royce and bentley all still have style, wood and leather, jaguar were a lot cheaper but owners loved them, perhaps that's why people don't buy jaguars anymore, plus they have crap reliability because now they are more than poorly engineered.

[@Xxj-y1n]

Hilarious. JLR already has a reputation for building unreliable and expensive cars and now this! Bye, bye Jaguar.

[@AnthonyMcGowan]

Marketing dept or agency with no idea who buys their cars and a director of marketing who approved this who is clearly out of touch with reality and probably got passed over for chief executive so doesn't care anyway. This is what happens when a niche brand gets swallowed by a large foreign owned conglomorate like Tata. On the other hand its got us all talking about Jaguar and maybe a quick thinking exec will rush out a more appropriate add and then we will all be talking about them again. No publicity is completely bad publicity.

[@stephenharfield781]

Horrible advert, still it won’t stop us enjoying our XE and our F-Type. I won’t buy another anyway due to them going electric.

[@LindaMcDonald-i7u]

As bad as the Boots Ad😮

[@CarsofGlasgow]

I haven't seen it

[@Beorn.]

​@@CarsofGlasgow Don't.

[@LindaMcDonald-i7u]

Those British actors, will sell cars🎉

[@lw1zfog]

Robin Glover genuflects to Larry Fink & debases the firm all for an ESG score.

[@x5toledo]

Modern media documents the death of the woke folk. So sad for Jaguar, my fond memories of a 5.3 V12 HE are pure irreplaceable nostalgia - the dissolution of brand values is depressing.

[@LindaMcDonald-i7u]

To sell cars, really!!??,

[@philbarnes5731]

RIP Jaguar. Worst awful, crappy cars now equal the quality of your advert@

[@jamesodd3896]

The ad gave me monkey pox

[@1ridgy]

My go to brand having had 2 x XF’s an XE plus a land rover since 2009. But no more, go woke go broke!! Do they not recognise their followers and buyers 🤦‍♂️ utter 💩

[@tonyrobinson362]

Do they realise it isnt April 1st.