Jaguar - Is this car brand dying?

In this video we look at recent car sales and comments from the CEO of Jaguar Land Rover to assess whether the Jaguar car brand a dying brand?
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[@greanfinisher4014]

Like virtually all automakers, Jaguar also seemed to be run by bean counters who just couldn't see fit to offer quality in their vehicles, and it certainly showed. In fact, the quality issues appeared to have gotten increasingly worse during the last few years. Well, all that could do was to further erode the already deplorable dependability of those vehicles, and ward off even more potential buyers in the process. Actually, that was exactly what apparently happened. So what is the solution? Well, that company urgently needs to find a new buyer and management that would be devoted to restoring the quality and dependability that would be befitting of a premium luxury vehicle like the Jaguar. No, Jaguar should stick with the internal combustible engines, or the brand will become history to be sure.

[@BitterCarGuy]

Very well said!

[@gregw5737]

It’s sad. I expect it to go up for sale but I doubt their long term future. It reminds me of Kodak. Holding on to old ways and dying slowly in the process.

[@BitterCarGuy]

Reminds me of Maserati or Chrysler or Mitsubishi. Why are they still making cars??

[@5699CAR]

As a brand they don't make much sense. They were bringing sedans and sports cars to the table, while land rover brought the SUVs. Once they started making SUVs they weren't out selling land rover or filing a niche land rover wasn't it, so it's just a matter of time before the brand is killed off, unless they're able to fill a distinguish themselves from land rover

[@BitterCarGuy]

Very true.

[@ianjsallen100]

I have a jaguar ,and I don't no what the future holds. I will think they will probably go under, unless they produce something spectacular in the near future. Having only one model and a limited ordinance, I don't think will work. The few followers will not keep the company afloat, and reliability issues in the past, they need a sports car And a saloon, not everyone wants an SUV . The die hard fans after all need a sports car, the heritage of jaguar is the sports car . Just another British Icon disappearing, not that it's British anymore ?.

[@BitterCarGuy]

Seems you're passionate about the brand.

[@ianjsallen100]

@@BitterCarGuy aye a old fella of 62 , I think that is the age of a jaguar driver lol.

[@HowToSpec]

Jaguar is gone, they should focus on being the working mans Bentley but nope. They’d rather make bland crossovers/suvs instead of attractive hybrid V8 saloon and coupes. Jag will never compete with Mercedes, bmw and Audi. They may as well embrace being niche and make exclusively niche cars. Aka just bring back the bloody e type for crying out loud

[@BitterCarGuy]

They need to make cars but make them exclusive