JaguTubbies. I WAS WRONG, Jaguar has gone nuts.

[@defoley5]

The entire company had a midlife crisis, left their wife and kids and moved in with their new barista girlfriend and her two other boyfriends

[@LittleKitty22]

That describes the average Faguar driver. But even these types are getting rid of their Faguars now...

[@dubuyajay9964]

@@defoley5 Girlfriend?

[@GodOfPlague]

​@@dubuyajay9964I would not assume their ----friends gender either

[@IbnRushd-mv3fp]

Its crazy using your legitimate boomer lifestyle choices as an example 😂

[@JacksonDiddles]

After a sex change and a lobotomy.

[@Scripture-Man]

Jaguar's slogan used to be "Grace… Space… Pace" I think they've changed this to "Clowns… Frowns… Pronouns"

[@markdstump]

@@Scripture-Man excellent comment

[@poiuyt975]

Good one! :D

[@validtheproducer]

@@Scripture-Man 💯❤️😂

[@TheWatcherxx99]

"Fuckin PRONOUNS!"

[@Syptah47]

@@Scripture-Man 🤣

[@bestyet905]

Never thought a car maker would crash test their whole company.

[@mikexhotmail]

Fair enough 😂

[@Mereologist]

Quite a few dummies working there...

[@zamar2158]

😂😂😂

[@tedunguent156]

A beer maker did it first. Did Jag learn NOTHING from that? Time to close up shop if the execs are that slow.

[@Syptah47]

😂 They are all living in Ivory towers. Just look at the Nationwide Building Society advert?

[@JackSparrowTheCAPTAIN]

Jaguar's motto used to be "Grace, Space and Pace." Now it's more like "Woke, Broke and Up in Smoke."

[@bernardrobinson5942]

Woke. broke , joke !

[@jeanettenorman7052]

@@JackSparrowTheCAPTAIN love that.

[@pintselmall7873]

I love, how the thumbnail makes Tellytubbies look cool, while the models on the original commercial looked absolutely ridiculous.

[@jayteegamble]

yeah, the ad is zero fun, zero joy

[@loriloristuff]

Even the actors/ models/ elements of the ad look torqued and angry, particularly the guy in the red dress.

[@G-ra-ha-m]

@@loriloristuff They probably have an ingenium engine...

[@btr3k]

Someone used the power of AI to fix the advertisement! Despite all the potential evils of AI, I think this made it all worth it. kzbin.info/www/bejne/ipXCdYmCjM5-iMk

[@smoxthybweh]

It doesn't help that the models were put in super ugly outfits. They need to sue for being put in those fashion crimes.

[@EliteRock]

I think it's Jaguar telling us they're being held hostage by BlackRock without telling us.

[@thomasdudley7982]

Yes, it's an SOS to us that they can't come out and say it. How very astute of you to realize it.

[@jimjam51075]

Maybe you're right. How can Blackrock tell them their ad was TOO gey?

[@RCAvhstape]

Which side of the afro the part is cut in is the signal.

[@mrrolandlawrence]

you know that jaguar is an indian company - owned by Tata Motors right?

[@anthonyduffy1278]

I’d imagine TATA and India in general are not as far down the Woke Road as us unfortunate’s in the West. With that in mind, let’s pray for TATA to step in and save Jaguar from this evil.

[@mattfritch6375]

Who had luxury car brand commits corporate suicide in time for Christmas on their woke bingo card for 2024?

[@DeanBoi22]

Chato, you pinned this comment. Is it because it made you laugh? He had a clever way to say “this company did something detrimental to their market share…”? At 5:40 you made a very PC comment but you are delivering a video and entertainment. The comments you like make you chuckle but yet other comments go unpinned because they are just what they are “ comments”. I miss the days when the internet was AOL and DSL. Even you (in my opinion) have lost sight of what the internet used to be, and you claim abuse of ageism or ageists or “don’t like old people” whatever terms people use. You like comments that make you “lol” 😊

[@a64738]

Porsche went woke idiot this summer when they closed down production of Porsche Cayman and Boxer, only 911 is left with combustion engine. So I predict Porsche will go broke also and might do the same double down on the woke facist racist nazi bullies cult.... (no one in existence is more racist and intolerant then the woke cult idiots).

[@inkermoy]

Tesla started with the luxury electric car then worked down to the masses. I don't think Jaguar has this plan in mind.

[@reginamemoriesforever-vc8ql]

No one had it coming, it’s too dumb! 😂

[@FredScuttle456]

I feared this ad might've been a recruitment ad for the US Marines.

[@stuartkynoch7289]

Hyundai is going back to buttons and knobs on their dashes. It's almost like they were listening to their customers... HOW SHOCKING!

[@tedunguent156]

I have seen Hyundai ADAPT to their customer's wishes mid-cycle and introduce new trims and/or packaging based upon customer feedback. No wonder they're killing it the last 10 - 15 years.

[@ShoppingEmail-dr1fs]

really? awesome! I want window winders.

[@R0bby67]

It should be law to have certain functions with physical buttons. I love having a big screen for showing directions and media etc but hate it for heating and ventilation.

[@UnusualPete]

Hyundai is based 😎

[@chriscurtain1816]

@@R0bby67 Agreed. And if a person needs the onboard computer to decide when headlights or wipers etc are needed, then should that person really be left in control of a car?

[@wernerandreasli9165]

As a marketing professional i tell Jaguar a secret now: Teletubbies dont buy Jags.

[@G-ra-ha-m]

The real teletubbies are way cooler than these!

[@richardsmedley2794]

Jaguar is transitioning to bankruptcy.

[@marktrain9498]

The "Modern Audience" doesn't even buy cars anyway. They take the bus.

[@HoundMonkey]

The right play for jaguar would have been to make a spinoff brand of e-scooters and e-bikes targeted at that group.

[@liljenborg2517]

Well, they TALK about taking the bus, but they’d never hang out with the kind of people who actually take the bus.

[@Launchpad05]

Or they're scrubs who ride with their friends.

[@icilmaa]

Or cycle.

[@peterlang777]

to the rainbow 🌈 dildo store

[@jorge113355]

Just as in video games, former customer base now self identify as Non-Buynary

[@jazura2]

@@jorge113355 Very good☺

[@mikedx2706]

It's Non-BuyAny!

[@EstebanLopez-bn9pd]

Both the comment and the first reply are underrated.

[@mpetersen6]

Non-Buyever

[@cloudburst6386]

They do not like 1's or 0's.

[@muhdiversity7409]

Turns out I've been boycotting Jaguar for decades.

[@damooresr368]

My bank account boycotted them too😅

[@ARLimon74]

😆 LOL 😆!

[@marcoemiliovalle7708]

😂😂😂

[@abbeyhall4624]

[@suulix4065]

You got me there! 😆

[@knottyeti]

It took 3 years and 800 people for Jaguar to get where other companies were heading 5-10 years ago and completely fail to notice that it had already been rejected by consumers. Pretty standard for the British automotive industry.

[@standupstraight9691]

I reckon Glover is wearing frilly knickers under that business suit.

[@alexandergemmell664]

This CEO has managed to destroy this once iconic British 🇬🇧 brand. RIP Jaguar.

[@BillLaBrie]

It was time to go. Tata bought them out. Britain is basically a commerce zone now. No identity left.

[@RAFchurchlawford4469]

Ta-ta! Rachel Zegler is doing the same to Snow White. Weird, weird!

[@diogeneslantern18]

This "mastermind" behind this was santino pietrosanti - the brand's head of marketing, and a raging flambé

[@DroneStrike1776]

@@diogeneslantern18 it's actually the CEO Adrian Mardell. He's part of the rainbow cult and decided to brand Jag based on his sexuality. 2 years in office and he completely destroyed the brand.

[@piecaruso97]

Now Jeremy Clarkson has many more reasons to poke fun at Jaaaaaaags

[@mallios13]

The comment I was looking for.

[@DanyTV79]

😂 Oh, yes he has!!😅

[@abbeyhall4624]

[@julianpetkov8320]

He drives a tractor now.

[@hantms]

With an F. ;)

[@TheKulu42]

The ad looks like something Andy Warhol would dream up after suffering a concussion.

[@grandmamma]

😂😂😂

[@chrismiddleton9088]

That's a bit harsh on Andy Warhol!

[@ronrobertson9587]

SEVERELY brain damaged Andy Warhol.

[@613harbinger316]

It'd be better if it was Men In Black 3's Andy Warhol. God, that character was gold!

[@kkcombs622]

And a stroke. Followed by a blood clot.

[@jimivey6462]

The new designs will polarize Jaguar fans. At one pole, 5% will like them. At the other pole, 95% will hate them. Well done, Mr. Glover.

[@lal2300]

The wokeraty that will love it will not be the demographic that can afford it !

[@jimivey6462]

@ Hmm 🤔, good point!

[@MonVonalot]

Jaguar has always been a car I could never afford. Jaguar is now a car I don't dream to afford.

[@bobkaiser8782]

It makes perfect sense. Jaguar is a luxury brand. Wokeness is a luxury belief.

[@lisa34478]

@@bobkaiser8782 that’s a good point that I haven’t see anyone else make yet.

[@carried9130]

Ace comment!!

[@tedunguent156]

An entitled belief.

[@a64738]

Woke is a racist facist nazi narsisist cult of idiotic bullies... No one is more racist and intolerant then the woke cult.

[@roboliver9980]

Not sure luxury buyers are in gulf states, China, India, Russian… not known for progressive beliefs

[@Doc_Tar]

We all just need to accept that jaGAur is "transitioning."

[@steveschmidt5156]

They're aiming their sales at men who use tampons.

[@Nyet-Zdyes]

They must have hired the same people that made that Gillette ad... I wonder if they went to the same business school as that W at Bud... Heinieschitt...?

[@mikedx2706]

The company's management is now on a Trans - Mission.

[@Nyet-Zdyes]

@@mikedx2706 Let me guess... that trans mission will be a grindr?

[@mpetersen6]

They're transitioning to being Out of Business

[@veronicabell6652]

I will never buy a car made after 2015. I fight for “right to repair”.

[@cloudburst6386]

Well played Veronica.

[@maccagrabme]

How can anyone walk into a Jaguar car showroom to hand over big money now? They are a laughing stock.

[@franfinesim]

The problem is that in countries of EU, spare parts di not have to be kept over five years.😢 So, basically, the made laws just to sabotage you

[@Incomudro1963]

Eventually you will have to.

[@elenabob4953]

​@@franfinesimNo, the law say they need to provide spare parts 10 years after the production of that model stopped. I know because we need to correct those type of shortages.

[@ozi618]

"Delete the ordinary" This is our dystopic end.

[@UnusualPete]

This ad reminds me of the Simpsons episode where Homer makes a new car for his brother and ends up bankrupting him. They predicted Jaguar too 😂

[@billeepace7405]

@@UnusualPete it has “rock and peanut steering” 😂

[@muhdiversity7409]

The new Jaguar logo is actually the modern logo of the WEF heralding the beginning of 1000 years of eating bugs.

[@otherwiseunarmed4187]

...... which will naturally - eventually - evolve to an IV drip

[@SecretCervix]

This is actually true

[@Bunbunfunfun]

Yay no personal property no freedoms and a big bowl of bugs.

[@michaeldavid6832]

Consider yourself lucky if you get bugs to eat. They're going after the farmers right now. I hear nothing of replacing those farms with bug hatcheries.

[@stuartkynoch7289]

The 1000 year Reek

[@KevinWhite-v5i]

Jaguar's new ad, makes me proud to own a 14 year old Ford Focus. (I know, right?)

[@_.Lumi._]

Your Focus has more testosterone than any new Jaguar, you should be proud.

[@jamesanthony8438]

Hell, I think it even makes Yugo owners proud of their sh*boxes. =)

[@Nyet-Zdyes]

Don't worry Kevin... I suspect a number of CURRENT Jag owners will be happy to trade their Jags for something... anything... else. Just to get out of their "new" Q-magnets.

[@KevinWhite-v5i]

@@Nyet-Zdyes 😆😆😆

[@RCAvhstape]

20-year Chevy pickup. 25-year old Toyota. Drive 'em forever. All new cars suck.

[@mikect500]

I will again state that all Jaguar had to do was dust off the machinery used to produce the 1969 E-Type convertible and they would be printing money.

[@jwbjerk]

No doubt it wouldn’t pass the regulations.

[@mikect500]

@jwbjerk a clean burning straight six is easy to install.

[@timroderick2314]

Precisely

[@hertzwave8001]

@@jwbjerk if it looks the part they could probably just graft the body over some ev and call it a day

[@nominalvelocity]

@@jwbjerk Regulations? I'd build my living room around one.

[@JulianCooke-yn5lh]

What a phenomenal advertising campaign. The reaction and reach is global. Congratulations to the PR and Marketing teams of this new fashion designer retail outlet. Awesome.

[@fireworm91]

Wait... weren't they selling perfume 🤔???

[@blakenorman4822]

I bought a 37 year old pick up truck a few years ago for 2 grand, spent a few grand refurbishing updating, runs drives great, doesnt look like a piece of plastic, love it

[@jeanettenorman7052]

Yep l love cars l can timker with too.

[@hifijohn]

Even though some of my best friends are androgynous aliens dressed as Teletubbies, I still hate this commercial.

[@reginamemoriesforever-vc8ql]

Underrated comment, it had me in stitches!

[@mr.selfimprovement3241]

Early 90s Club Kids approve.

[@rosswatson9144]

What amazing times we live in… When reality and parody are indistinguishable.

[@INeedJesus55]

You can tell by the CEO's response that Britain is about 4 or 5 years behind the USA.

[@rgfromkl3594]

This comment needs more visibility

[@mrg-ghx8052]

We just received our Joe Biden

[@JavierSalcedoC]

Rawdon Glover? 😂😂😂😂😂

[@pgtips73]

Their head of marketing is a Yank, so no, don't lump the whole country in with this.

[@mrg-ghx8052]

@@JavierSalcedoC it took me a while to catch up, and all I can say is WOW 😆

[@frankbrislin4378]

Reminds me of the electric "Mustang"; I call it the GELDING, a car with no nuts.

[@stevejones9290]

I’ve got a 97 Jaguar XK8, 4 litre V8. People always say what a beautiful car it is. It’s styling comes from the E-type. Jaguar knew how to use their heritage when that car was made.

[@JerryDey]

Heritage would've been not scuttling the E-Type name, and replacing that car with the completely different genre XJS for almost a decade.

[@saysomestuff]

My local mechanic had one in for some work when I dropped my van off last week, took me straight back to my teens when Alan Shearer had one, great looking car, and that engine ❤

[@strangelee4400]

That mans name...is Rawdon Glover. Seriously! RawDongLover! I'm dying...can't breath..🤣🤣🤣

[@GBEdmonds-j1i]

OMG bro I shot coffee out my nose.... 😂😂😂 Good catch!!!

[@strangelee4400]

@GBEdmonds-j1i It's 5 hours later...and I'm still laughing 😂

[@PaulBierce]

It ranks right up there with Sir Denis Eton-Hogg from "This is Spinal Tap".

[@martinh8784]

Brilliantly spotted! Once you see it, you cannot unsee it. I wonder if his staff keeps smirking around him 🤣🤣🤣

[@SubjectRandom21]

Oh I hope this catches on!

[@MrDecelles]

So... Jaguar wants new customers.... I've seen this before on a couple of other subjects....

[@Beaut2013]

Yeah, look how it worked out for Bud Light. lol

[@steveschmidt5156]

They've unburdened themselves of their customer base and share holder dividends.

[@julianpetkov8320]

@@Beaut2013 Bud Light is a mass produced mystery drink (corn brew?) for the peisanos. It was never going to move up into the highly sugared up, luxury French wine territory. Jaguar is already there and is going with the flow, addressing its customer's culture preferences.

[@Nyet-Zdyes]

@@julianpetkov8320 I'm not at all sure about that. My idea of the "typical" Jaguar driver/enthusiast, is more like James Bond, or Andrew Tate... than Liberace or Elton John. Now, however, I'm reevaluating that opinion. A Jag used to be, basically, a chick-magnet. This new ad-campaign is going to turn them into Q-magnets... which will probably (most likely) drive away those customers who wanted the chick-magnet. In fact, I'll be a bit surprised if some *existing* Jag owners don't decide to sell...

[@julianpetkov8320]

@@Nyet-Zdyes James Bond is a movie character and Tate is exactly the target audience - a narcissist snob who never bothered to realise it. Not all narcissist snobs are Q, most are straight as door nails.

[@fennglordd6365]

It takes a rational human to admit mistake.

[@arddel]

and an intelligent one to even know they made a mistake. High bar for some.

[@martinportelance138]

.... And that's why Jaguar's direction just won't admit theirs.

[@kennethdavis3736]

FAGUAR... The answer to the question that NOBODY ASKED!

[@PeterGriffin-lh6wp]

A famous British icon destroyed in minutes !!

[@specialkalberta]

They took the Disney+ actress approach to the feedback.

[@NinjaRunningWild]

Well, when Blackrock investment is your lord & master, you dance however ESG / DEI purse strings demand. The irony is none of that demographic can afford EVs, let alone Jaguar that'll be in the shop 11/12 months a year.

[@writerpatrick]

Appeal to a demographic that can't afford your cars while repelling the demographic that can.

[@Bunbunfunfun]

@@writerpatrickbrilliant strategy

[@lJ0blixen]

And blackrock is part of WEF, go figure, just for the elites cars, we will eat ze bugs

[@AAWT]

The sad thing is they didn't even need investment from Blackrock and the like. Tata Motors gave them an amazing deal, guaranteeing all the design and manufacturing stays in Europe. And Tata has the money to support the company when they fail. I think that's the problem - they've been bailed out so many times because so many people just love the brand, they now seem to expect they can do as they please and not expect anything bad to come of it. The way they treated customers reminded me of insurances when the customer has a large claim to file.

[@nominalvelocity]

An electric Jaguar with Jaguar electrics is a surprise bonfire just waiting to happen.

[@TheKageRyu]

I've heard this Jaguar rebrand is so bad the owners of older Jags are prying off the logos and mailing them back to Harley Davidson.

[@Snoozzzzzze]

Older jags aren’t Indian owned crap. Anything after about 2012 was pretty rubbish anyway. I had a 2014 XF and it was ok as a car but as a sporting vehicle nah and as bad as a BMW for nothing fitted as standard.

[@williamreymond2669]

True, 99% of the people in the comments sections will never actually buy a Jaguar themselves, but the flipside of that truth is that the 1% who do buy Jaguars do so because they think they are buying the admiration of the other 99%. Now everyone knows that they will be buying the contempt of the 99% instead.

[@pixie3458]

Very insightful

[@crackerbarrel6965]

Seeing who’s at the helm of Jaguar why is this such a surprise?

[@spinb]

I don't blame you, Paul. The ad campaign is so absurd and clearly counter-productive that it would be insane to believe an established automobile brand would execute it. But we live in insane times.

[@Eric_Hunt194]

I was also with Paul in thinking that it may have been a bluff. If anything the name Rawdon Glover (Raw Dong Lover) added to my suspicions... but it turns out that's just the guy's actual name, and presumably his parents didn't write it down and read it before they went to the registry office.

[@muhdiversity7409]

Trump broke them.

[@spinb]

@@Eric_Hunt194 Yeah, you think we're getting trolled, like with a gay "Peter "Buttgig," but that's his real name!

[@wallacewilliams535]

I blame (credit!) Chato's misread from being too close to his Monty Python homage. how can it not look like an absurdist master-stroke after all that thoughtful binging and editing!

[@writerpatrick]

If it took three years then they would have come up with the idea in 2021 when things were at their craziest. It just happen to come out after everything has changed and the American public has shown how they really feel.

[@Tharsis879]

Teletubbies don't have drivers licenses.

[@mikedx2706]

Neither do the people in the new Jaguar Ad.

[@ColbyAzimuth]

I am a Teletubby and I affirm this affirmation. Now rub my belly, slave.

[@GreyDingo]

Are teletubbies sov cits? 🤔

[@Mereologist]

Iunno... SOMETHING is in Tinky Winky's purse.

[@a64738]

Neither do these woke actors probably...

[@Bosnerdly]

Jaguar had such cool and classy cars... why did they choose creepy and silly for their rebrand?!

[@the_absurd_hero]

Probably because they want to be "on the right side of history" 🙄

[@kevinsullivan3448]

@@the_absurd_hero The same side as Stalin, Mao, Pol Pot, and Mr Hilter.

[@lal2300]

@@the_absurd_herowell after this they could be history 🤨 they had just about balanced their books (thanks to overpriced Landrovers) and were about able to start paying off their substantial debts ! But now 🙀 !

[@tveggemeyer8103]

The DNR has been signed.

[@digitalhunter42]

Jaguar went from almost no one can afford a Jag to almost no one will be caught dead in a Jag

[@southernbreeze3278]

"but all the fellas at the bath house said it was a lovely add" -R. Glover

[@DaisukiJesus]

Haha!😂

[@LambertOtto]

Haaaahhhaaaaaaa that is tip top fella, (sorry maaam).

[@kirkbespokeify]

@@southernbreeze3278 his name was a give away to that, Raw Dong Lover.

[@billeepace7405]

They lied

[@mikex3908]

I'd forgotten Jaguar existed. Now that they've reminded me about their existence, I'm glad I bought a Kia.

[@Jag-leaper]

It's a bird! Its a plane!!! No wait.....it's the Kia Boyz jumping the railroad tracks in your former ride 😂 jk

[@immikeurnot]

Jag has fallen to the point that they (and Land Rover) are owned by an Indian company - Tata Motors.

[@Vin80_]

@@mikex3908 as a Tom Petty quote goes, I can’t decide which is worse.

[@shannonalaminski2619]

There will never be a classic electric car- Chato. I agree.

[@jlpowell51]

There already is, IMHO, the Ariel Atom.

[@shannonalaminski2619]

@jlpowell51 so classics are secret now? When is any government approved source going to tell us peasants about this, um, classic electric car?

[@canon-de-75]

@@jlpowell51 that's not electric.

[@canon-de-75]

I would say BMW i8 but thats a hybrid so I'll go and say the OG Tesla Roadster but thats just an electrified Lotus so then ill go and say the all time classic.... the REVAi! G-Wiz!!!

[@hertzwave8001]

@@canon-de-75 i8 is turbo cringe

[@lloydtancred]

Imagine being the company famous for the E-type Jags to see this shite, I hope BlackRock put a lot of money into this, so I can see it burn 🔥 💵

[@Andrew-wq3tu]

The end for Jaguar. The sales will fall off the edge of a cliff

[@justino2096]

I’m gay, and I think the ‘faguar’ pun is a classic! Any queers taking offense to that are clearly over sensitive gen-z victim cash cows.

[@jamesanthony8438]

Hadn't heard it until Chato mentioned it. Pretty f*ckin' funny. =)

[@gracegrace2107]

Not gay, but spent the entire grade school experience being called faggot daily and with ill intent, because I wore eyeglasses and read books. The experience made me unafraid of words.

[@Widiar0]

Gay man here too, with three Jags in a row. Currently driving the I-Pace - love it, but I'm not a fan of the 'rebranding,' that's for sure. I can handle the new typeface (though losing the growler is a mistake), but this lukewarm pile of woke crap is so unoriginal, you'd have to be mad to actually pay people to create it. The more I think about it, the more uncreative it feels. It's painfully bad -and I'm not usually bothered by ads of any sort.

[@justino2096]

@@Widiar0 I never owned a jag, but always admired them. The head of marketing sporting that black mesh tank top and spouting platitudes about diversity and inclusion says it all. They have no interest in the actual car brand or its origins. Not trying to stereotype here, but going on presentation alone, that guy is probably more interested in Barbie play sets than he is in automobiles.

[@JoesGuy]

Gen-Zers don't know the fundamental difference between a gay person and a faguar.

[@Readrose8]

The 21 century is turning out to be a joke that wants so dearly to be taken seriously 😅

[@martinportelance138]

The first decade was great tho.

[@erikwaag6438]

In development for 3 years makes sense. This feels like 2020-2021

[@martinportelance138]

I wonder how much time, personal and ressources it took to create the yellow-clad donut 'man' in there. Truely a work of art.

[@Farron6]

These people look like they applied to be extras in Zoolander but even Will Ferrell had to turn them away screaming you look like you're taking crazy pills.

[@OrianGrao]

The teletubbies comparison got me here. That made me laugh.

[@the_unrepentant_anarchist.]

Eight hundred people and three years?? I think I know where the £22bn 'black hole' in our economy came from.... 🍄

[@NomenClature-o8s]

The Jaguar boss is an example of what to do wrong.

[@nitronorman1491]

It's Jag-queer.

[@KerriganTyranid]

Jagayr 🤣

[@jamesmitzner353]

Or Faguar

[@laurentitolledo1838]

Draguaaaargh!

[@steveschmidt5156]

They put the tranny in transmission.

[@AAWT]

More like Faguar. Maybe they can product place it in some gay porn films as the "buttmobile".

[@steve5825]

Anyone still currently on the payroll at Jaguar needs to frantically start looking for a new job because you will no longer have one in 2025.

[@slimbombur7922]

You are correct that Electric cars will never be classic cars. Half the cost of the car is the battery and that is not something that can be repaired. Rest is just electronics and chips and that can not be repaired either. Only analog cars can be classics.

[@1981mrdavid]

The first thing I said about this ad the other day was "It's like watching teletubbies on acid" I guess I'm not the only one who sees the similarity.

[@RMH-nu1dd]

I should have shorted Jaguar stock.

[@feandil666]

there is no Jaguar stock. It's Tata motors, and they're way bigger than this brand.

[@dirkfromhein]

@@feandil666 it’s a former colony purposefully killing their former overlord… I think it’s a riot!

[@the_absurd_hero]

​@@dirkfromhein They always eat their own 😂

[@RMH-nu1dd]

@@feandil666 Thanks for that.

[@josephvanwie6706]

Jaguar is offering a Bud Light paint job to complete the mystic.

[@ThomasBrendel-m1k]

They want to sell cars designed for the Modern Audience. Those new electric cars will need to be really cheap, since the Modern Audience is only about 300 strong and they don’t seem to be the sort of consumer who buys the likes of a Jaguar. It took them a century to earn a reputation and 60 seconds to lose it. Great job, y’all deserve everything you’ve got coming to you.

[@duncanbuchanan218]

Your comment at 6:00 in about modern cars and how they have developed in recent years is 100% right. Car makers have lost their way making cars that are harder to use, many with driver "aids" that are problematic, and are too expensive to fix after any warranty ends. I was out with a friend last night, his 35,000 mile Audi had a fault with the instrument cluster ((on the way home after a service and recall update) that messed with important information - fuel, temp, etc. To fix the dealer wanted £3,000. Most post 2020 cars are throw away junk.

[@TheLegendaryBillCipher]

Name a company who has completely forsaken their core audience/customer and come out on top?

[@Copper4192]

BMW, perhaps, after the horrific Chris Bangle era? How they survived that I’ll never know🤔

[@carpediem6431]

Volkswagen both forsook and derided it’s core customer base in the mid 1940’s but managed a successful rebranding………. 😮

[@maxbrandt6]

They went off a cliff real fast, I've never seen a company commit suicide so quickly!

[@ellencook1658]

@@maxbrandt6 Makes Bud Lite look like marketing geniuses.

[@a64738]

Actually they gave out a commercial 1 year ago with no cars in it where they blabbered on about woke idiot stuff, so there was signs of this insanity 1 year ago already. And as they said they prepared it for 3 years...

[@braddl9442]

When the Boss came out and doubled down. yeah it was over for JAGUAR

[@ross5839]

Making an oddly offensive ad and then gaslighting people about the meaning of the message is not a successful strategy.

[@TheRealWindlePoons]

Before this ad it was "Doing a Bud Light." Now...

[@juliuswilkko]

Successful ad. Now everyone is talking about Jaguar.

[@jorelplay8738]

@@juliuswilkko except no one who’s talking about it would buy a jaguar in the near future. Many people talked about the new Dragon Age game, but the sales are still abysmal. Not every publicity is good publicity

[@SolarCookingGermany]

Talking about Jaguar and laughing about Jaguar are 2 different things

[@Jan-v2m9o]

It's not aDvertising, it's avertising, actively averting customers. They should hire Rachel Zegler, Amandla Stenburg or Brie Larson as brand ambassadors. This brand is dead like Bud Light. Noone will buy they/them.

[@KanetsidohiKanotoush]

For some times now, there seems to be a purposely attack on beauty, from attractive men and women, to buildings, to the horrendous things done to cats and dogs by selective breeding, and now even to the letters in brand names! It's insane

[@ShamooStu]

You are starting to Wake Up and see.

[@Noah_E]

And modern art. Sculptures have gotten horrifically ugly in the last twenty years. They are trying to make us depressed by removing all beauty. Even natural beauty is being destroyed with wind turbines and solar panel 'farms'

[@done9137]

It's an introduction to communism. Lower ppl morale by ruining what they love, i.e. beautiful things

[@nl3712]

Correct

[@martinportelance138]

Panem

[@Sarafimm2]

My mother had a used jaguar my father bought her. It was beautiful with curved lines, until some idiot hit her head on while she was waiting to turn onto our main road. My mom came out without serious damage, but the vehicle was totaled and probably sold for all its parts. I still remember having my driver's permit and my father handing me the keys to my mom's jaguar. I drove it for 20 minutes on a few straight roads home that night. Not much traffic so it was a smooth ride and I loved the power the vehicle had--despite the fact I was driving the speed limit--you could feel the power and responsiveness through the steering wheel and pedals. I'll never have another chance at such a vehicle again. They just don't make them like they used to.

[@kathyflorcruz552]

@@Sarafimm2 NO, they don't. AND it's such a shame.

[@BrianSmith-bk4dq]

50 years a proud jag owner………….until now. What a sad embarrassment. A least I still have the memories of the great cars of the past and Jaguar’s proud reputation. So sad.

[@hornedgod2873]

I thought the reputation was poor?

[@Nyet-Zdyes]

I'm just curious, since you say that you're already a Jag owner... Are you thinking about selling your Q-magnet? (No, I'm NOT looking to buy!)

[@claucemicro1080]

Oh, you still be proud. The new folks had nothing to do with making your splendid car.

[@IamNotanumber-z3j]

As a Jaguar owner - think about it this way - we own the classic , it’s like going back to vinyl records .

[@waltwittrick2678]

I thought the ad was from a Halloween Store.😂

[@jimivey6462]

Teletubbies?!? This is perfect! I couldn’t quite put my finger on it, but these characters seemed so familiar. You nailed it! These are the Teletubbies all grown up.

[@rosmundsen]

I heard that Disney recast the dwarfs in Snow White with the Jaguar actors.

[@avlisk]

Top comment! If Disney sees this, I wouldn't put it past them.

[@pexxajohannes1506]

I heard Jaguar add Is the new Disney Snow White. Its been cut short because test audiences went mad after seeing more than 10 minutes of originaali..

[@sawneyhasbean]

Don't let the XYZ Snowqueens into your boardroom with their magic powder and "new ideas"! Bye Jaguar!

[@mantovannni]

Raw dong lover, not Rawdon Glover. I sincerely hope they alienate their market.

[@nl3712]

🤣🤭🤣🍆🍆🍆🍆🍆🍆

[@anonygent]

LMAO! I didn't even notice that!

[@blackrabbit6265]

Teletubbies: now I can't unsee this.

[@nebula0024]

Yet another company overtaken by activists. Truly unfortunate.

[@hsss1]

So they've infiltrated Jaguars boardroom now...RIP.

[@JurassicRod]

The advert looked like a parody of modern ''woke'' media. But they lack the self awareness to do that on purpose. Now they revert to the standard attack the customers for not blindly praising and eating up the tripe given to them. No matter how many times this strategy fails, they still try it over and over expecting a different result.

[@missiestricklin3364]

3 years, 800 people, countless millions of dollars, for what? Cobwebs and crickets. I'm just going to repair my 23 year old Jaguar and lament the legacy that is now gone.

Having been in the creative industry for over 30 years I was waiting for this to happen to a large company, the process from University through to senior level has been re-written. In the early 80's, 90% of career's were in agencies, now that has shifted to 90% being in-house. The transitional, learning and development stages have been removed effectively leaving children in charge of the candy store.

[@Alessandrosaiyan]

Happy to see a “i was wrong” video in an era which likes to avoid responsability. Keep going!👍🏻

[@ericfleck6739]

Make England Cuba again.

[@fabulous_y5654]

@@ericfleck6739 huh?🤔

[@marcgardiner6278]

@@fabulous_y5654 Cuba is full of 1950's American cars. Communism.

[@affectionatepunch]

This is as bizzare as the new Jag ad

[@mikect500]

I know that Jeremy Clarkson is very busy saving British farms and therefore Britain itself right now but I cannot wait to see his reaction to this.

[@seankayll9017]

Britain is in a very bad place at the moment. Jaguar adverts are the least of our problems.

[@mikect500]

@seankayll9017 but those advertisements are a symbol of those problems

[@mickyday2008]

The Jaguar Heritage Museum is in Gaydon. No joke.

[@kickstart131]

Jaguar - transitioned from respected brand to unwanted housecat - meow.

[@themightyfleaforonce4656]

Well, if their goal was to reduce use of carbon based fuels, they were successful. No one will be caught dead driving a Jaguar now.

[@boblangill6209]

To quote Marv's non-affectionate observation in Sin City: "Modern cars. They all look like electric shavers."

[@component8107]

Maybe Jaguar wants to become a luxury clothing brand. I see a lot more people in Ferrari hats and merch than I see driving Ferraris.

[@bernardrobinson5942]

They will merch clothing as soon as they master rusting and falling apart in months

[@aarondcmedia9585]

The ad clothing has decidedly balenciaga overtones.

[@Marblegate]

You can't just blame the manufacturers. New beautiful cars have been regulated out of existence.

[@rogierb5945]

Because the manufacturers totally offered resistance and didnt go along with it to gain massive subsidies, paid for by average joe.

[@kkcombs622]

They don't have to cooperate so enthusiasticly.

[@MathieuDeVinois]

First video I saw of that channel: “the reactions out there could all be wrong I have another idea” second video:” I was wrong. I don’t excuse for it. Just admit I was wrong” I love that channel

[@henkgaas9446]

The Alfa Romeo 33 Stradale is indeed the best looking car ever made... kudos for spotting it!