JaguTubbies. I WAS WRONG, Jaguar has gone nuts.

[@defoley5]

The entire company had a midlife crisis, left their wife and kids and moved in with their new barista girlfriend and her two other boyfriends

[@LittleKitty22]

That describes the average Faguar driver. But even these types are getting rid of their Faguars now...

[@dubuyajay9964]

@@defoley5 Girlfriend?

[@GodOfPlague]

​@@dubuyajay9964I would not assume their ----friends gender either

[@IbnRushd-mv3fp]

Its crazy using your legitimate boomer lifestyle choices as an example 😂

[@JacksonDiddles]

After a sex change and a lobotomy.

[@Scripture-Man]

Jaguar's slogan used to be "Grace… Space… Pace" I think they've changed this to "Clowns… Frowns… Pronouns"

[@markdstump]

@@Scripture-Man excellent comment

[@poiuyt975]

Good one! :D

[@validtheproducer]

@@Scripture-Man 💯❤️😂

[@TheWatcherxx99]

"Fuckin PRONOUNS!"

[@Syptah47]

@@Scripture-Man 🤣

[@bestyet905]

Never thought a car maker would crash test their whole company.

[@mikexhotmail]

Fair enough 😂

[@Mereologist]

Quite a few dummies working there...

[@zamar2158]

😂😂😂

[@tedunguent156]

A beer maker did it first. Did Jag learn NOTHING from that? Time to close up shop if the execs are that slow.

[@Syptah47]

😂 They are all living in Ivory towers. Just look at the Nationwide Building Society advert?

[@JackSparrowTheCAPTAIN]

Jaguar's motto used to be "Grace, Space and Pace." Now it's more like "Woke, Broke and Up in Smoke."

[@bernardrobinson5942]

Woke. broke , joke !

[@jeanettenorman7052]

@@JackSparrowTheCAPTAIN love that.

[@Tia-Louisa]

I love Michael Bolton's song about your namesake! Pure gold!

[@pintselmall7873]

I love, how the thumbnail makes Tellytubbies look cool, while the models on the original commercial looked absolutely ridiculous.

[@jayteegamble]

yeah, the ad is zero fun, zero joy

[@loriloristuff]

Even the actors/ models/ elements of the ad look torqued and angry, particularly the guy in the red dress.

[@G-ra-ha-m]

@@loriloristuff They probably have an ingenium engine...

[@btr3k]

Someone used the power of AI to fix the advertisement! Despite all the potential evils of AI, I think this made it all worth it. kzbin.info/www/bejne/ipXCdYmCjM5-iMk

[@smoxthybweh]

It doesn't help that the models were put in super ugly outfits. They need to sue for being put in those fashion crimes.

[@EliteRock]

I think it's Jaguar telling us they're being held hostage by BlackRock without telling us.

[@thomasdudley7982]

Yes, it's an SOS to us that they can't come out and say it. How very astute of you to realize it.

[@jimjam51075]

Maybe you're right. How can Blackrock tell them their ad was TOO gey?

[@RCAvhstape]

Which side of the afro the part is cut in is the signal.

[@mrrolandlawrence]

you know that jaguar is an indian company - owned by Tata Motors right?

[@anthonyduffy1278]

I’d imagine TATA and India in general are not as far down the Woke Road as us unfortunate’s in the West. With that in mind, let’s pray for TATA to step in and save Jaguar from this evil.

[@mattfritch6375]

Who had luxury car brand commits corporate suicide in time for Christmas on their woke bingo card for 2024?

[@DeanBoi22]

Chato, you pinned this comment. Is it because it made you laugh? He had a clever way to say “this company did something detrimental to their market share…”? At 5:40 you made a very PC comment but you are delivering a video and entertainment. The comments you like make you chuckle but yet other comments go unpinned because they are just what they are “ comments”. I miss the days when the internet was AOL and DSL. Even you (in my opinion) have lost sight of what the internet used to be, and you claim abuse of ageism or ageists or “don’t like old people” whatever terms people use. You like comments that make you “lol” 😊

[@a64738]

Porsche went woke idiot this summer when they closed down production of Porsche Cayman and Boxer, only 911 is left with combustion engine. So I predict Porsche will go broke also and might do the same double down on the woke facist racist nazi bullies cult.... (no one in existence is more racist and intolerant then the woke cult idiots).

[@inkermoy]

Tesla started with the luxury electric car then worked down to the masses. I don't think Jaguar has this plan in mind.

[@reginamemoriesforever-vc8ql]

No one had it coming, it’s too dumb! 😂

[@FredScuttle456]

I feared this ad might've been a recruitment ad for the US Marines.

[@stuartkynoch7289]

Hyundai is going back to buttons and knobs on their dashes. It's almost like they were listening to their customers... HOW SHOCKING!

[@tedunguent156]

I have seen Hyundai ADAPT to their customer's wishes mid-cycle and introduce new trims and/or packaging based upon customer feedback. No wonder they're killing it the last 10 - 15 years.

[@ShoppingEmail-dr1fs]

really? awesome! I want window winders.

[@R0bby67]

It should be law to have certain functions with physical buttons. I love having a big screen for showing directions and media etc but hate it for heating and ventilation.

[@UnusualPete]

Hyundai is based 😎

[@chriscurtain1816]

@@R0bby67 Agreed. And if a person needs the onboard computer to decide when headlights or wipers etc are needed, then should that person really be left in control of a car?

[@bmbirdsong]

Frankly when I saw the ad, I thought they were dropping cars altogether, and pivoting to perfumes.

[@digitalhunter42]

Jaguar went from almost no one can afford a Jag to almost no one will be caught dead in a Jag

[@richardsmedley2794]

Jaguar is transitioning to bankruptcy.

[@c1ph3rpunk]

They’re finance fluid, just ask their CFO.

[@stevewesley8187]

Rapidly ......

[@milenaresources4244]

Oh they might sell 5-6. Maybe to Putin or Assad or some crazed strongman…just to see who salutes it!

[@jorge113355]

Just as in video games, former customer base now self identify as Non-Buynary

[@jazura2]

@@jorge113355 Very good☺

[@mikedx2706]

It's Non-BuyAny!

[@EstebanLopez-bn9pd]

Both the comment and the first reply are underrated.

[@mpetersen6]

Non-Buyever

[@cloudburst6386]

They do not like 1's or 0's.

[@alexandergemmell664]

This CEO has managed to destroy this once iconic British 🇬🇧 brand. RIP Jaguar.

[@BillLaBrie]

It was time to go. Tata bought them out. Britain is basically a commerce zone now. No identity left.

[@RAFchurchlawford4469]

Ta-ta! Rachel Zegler is doing the same to Snow White. Weird, weird!

[@diogeneslantern18]

This "mastermind" behind this was santino pietrosanti - the brand's head of marketing, and a raging flambé

[@DroneStrike1776]

@@diogeneslantern18 it's actually the CEO Adrian Mardell. He's part of the rainbow cult and decided to brand Jag based on his sexuality. 2 years in office and he completely destroyed the brand.

[@thomasmcmahon400]

​@@DroneStrike1776 a sad commentary indeed.

[@arthurdirindinjr1792]

Bud Lite: "I'm going to set the NEW gold standard of "Go Woke=Go Broke!!!" Jaguar: "Here hold my Bud Lite"

[@jimivey6462]

Teletubbies?!? This is perfect! I couldn’t quite put my finger on it, but these characters seemed so familiar. You nailed it! These are the Teletubbies all grown up.

[@muhdiversity7409]

Turns out I've been boycotting Jaguar for decades.

[@damooresr368]

My bank account boycotted them too😅

[@ARLimon74]

😆 LOL 😆!

[@marcoemiliovalle7708]

😂😂😂

[@abbeyhall4624]

[@suulix4065]

You got me there! 😆

[@marktrain9498]

The "Modern Audience" doesn't even buy cars anyway. They take the bus.

[@HoundMonkey]

The right play for jaguar would have been to make a spinoff brand of e-scooters and e-bikes targeted at that group.

[@liljenborg2517]

Well, they TALK about taking the bus, but they’d never hang out with the kind of people who actually take the bus.

[@Launchpad05]

Or they're scrubs who ride with their friends.

[@icilmaa]

Or cycle.

[@peterlang777]

to the rainbow 🌈 dildo store

[@piecaruso97]

Now Jeremy Clarkson has many more reasons to poke fun at Jaaaaaaags

[@mallios13]

The comment I was looking for.

[@DanyTV79]

😂 Oh, yes he has!!😅

[@abbeyhall4624]

[@julianpetkov8320]

He drives a tractor now.

[@hantms]

With an F. ;)

[@jimivey6462]

The new designs will polarize Jaguar fans. At one pole, 5% will like them. At the other pole, 95% will hate them. Well done, Mr. Glover.

[@lal2300]

The wokeraty that will love it will not be the demographic that can afford it !

[@jimivey6462]

@ Hmm 🤔, good point!

[@kornkernel2232]

Yep, they are complaining about low sales. Now they will almost loose all sales from their loyal customers. Left are buying Jags for status symbol but don't care their car heritage and will struggle to gain new audience who probably already gone to other brands.

[@haredr6511]

Unfortunately for Jag, their target market, Starbucks baristas, couldn’t afford one of their cars even if an entire store’s worth of baristas went in on one to share amongst themselves.

[@yootoobsuks4210]

I think it's obvious that the 5% really likes that you used the word "pole". 🤣

[@standupstraight9691]

I reckon Glover is wearing frilly knickers under that business suit.

[@j8rtUfh3evz]

Maybe Glover is G** Lover

[@bobkaiser8782]

It makes perfect sense. Jaguar is a luxury brand. Wokeness is a luxury belief.

[@lisa34478]

@@bobkaiser8782 that’s a good point that I haven’t see anyone else make yet.

[@carried9130]

Ace comment!!

[@tedunguent156]

An entitled belief.

[@a64738]

Woke is a racist facist nazi narsisist cult of idiotic bullies... No one is more racist and intolerant then the woke cult.

[@roboliver9980]

Not sure luxury buyers are in gulf states, China, India, Russian… not known for progressive beliefs

[@Doc_Tar]

We all just need to accept that jaGAur is "transitioning."

[@steveschmidt5156]

They're aiming their sales at men who use tampons.

[@Nyet-Zdyes]

They must have hired the same people that made that Gillette ad... I wonder if they went to the same business school as that W at Bud... Heinieschitt...?

[@mikedx2706]

The company's management is now on a Trans - Mission.

[@Nyet-Zdyes]

@@mikedx2706 Let me guess... that trans mission will be a grindr?

[@mpetersen6]

They're transitioning to being Out of Business

[@wernerandreasli9165]

As a marketing professional i tell Jaguar a secret now: Teletubbies dont buy Jags.

[@G-ra-ha-m]

The real teletubbies are way cooler than these!

[@mmadmic]

@@G-ra-ha-m Alphabet people are the demonic version of the Teletubbies.

[@kennethdavis3736]

FAGUAR... The answer to the question that NOBODY ASKED!

[@AnnaMaria-zm8cv]

or Jaqueer

[@dipling.pitzler7650]

LOL!

[@christinehutchins123]

Ooooo 😲

[@haredr6511]

Draguar

[@DaveDave-e4t]

......but everyone inferred.

[@frankbrislin4378]

Reminds me of the electric "Mustang"; I call it the GELDING, a car with no nuts.

[@lightofthejul]

😂😂😂😂Oh that is awesome ! Yep , seems the Jag has just been neutered !

[@TheKulu42]

The ad looks like something Andy Warhol would dream up after suffering a concussion.

[@grandmamma]

😂😂😂

[@chrismiddleton9088]

That's a bit harsh on Andy Warhol!

[@ronrobertson9587]

SEVERELY brain damaged Andy Warhol.

[@613harbinger316]

It'd be better if it was Men In Black 3's Andy Warhol. God, that character was gold!

[@kkcombs622]

And a stroke. Followed by a blood clot.

[@veronicabell6652]

I will never buy a car made after 2015. I fight for “right to repair”.

[@cloudburst6386]

Well played Veronica.

[@maccagrabme]

How can anyone walk into a Jaguar car showroom to hand over big money now? They are a laughing stock.

[@franfinesim]

The problem is that in countries of EU, spare parts di not have to be kept over five years.😢 So, basically, the made laws just to sabotage you

[@Incomudro1963]

Eventually you will have to.

[@elenabob4953]

​@@franfinesimNo, the law say they need to provide spare parts 10 years after the production of that model stopped. I know because we need to correct those type of shortages.

[@rosswatson9144]

What amazing times we live in… When reality and parody are indistinguishable.

[@Farron6]

These people look like they applied to be extras in Zoolander but even Will Ferrell had to turn them away screaming you look like you're taking crazy pills.

[@nesbitstreet]

Great book: "Disaster in Dearborn" which describes how Ford spent $300 million in 1957 dollars introducing its new car, the Edsel. Edsel became the word for an unsellable product. Jaguar is seeking to replicate the Edsel's success.

[@muhdiversity7409]

The new Jaguar logo is actually the modern logo of the WEF heralding the beginning of 1000 years of eating bugs.

[@SecretCervix]

This is actually true

[@Bunbunfunfun]

Yay no personal property no freedoms and a big bowl of bugs.

[@michaeldavid6832]

Consider yourself lucky if you get bugs to eat. They're going after the farmers right now. I hear nothing of replacing those farms with bug hatcheries.

[@stuartkynoch7289]

The 1000 year Reek

[@catbertz]

Bugs are just as delicious as a ribeye steak grilled to medium-rare perfection with a butter and shallot sauce. 😋

[@hifijohn]

Even though some of my best friends are androgynous aliens dressed as Teletubbies, I still hate this commercial.

[@reginamemoriesforever-vc8ql]

Underrated comment, it had me in stitches!

[@mr.selfimprovement3241]

Early 90s Club Kids approve.

[@mikect500]

I will again state that all Jaguar had to do was dust off the machinery used to produce the 1969 E-Type convertible and they would be printing money.

[@jwbjerk]

No doubt it wouldn’t pass the regulations.

[@mikect500]

@jwbjerk a clean burning straight six is easy to install.

[@timroderick2314]

Precisely

[@hertzwave8001]

@@jwbjerk if it looks the part they could probably just graft the body over some ev and call it a day

[@nominalvelocity]

@@jwbjerk Regulations? I'd build my living room around one.

[@williamreymond2669]

True, 99% of the people in the comments sections will never actually buy a Jaguar themselves, but the flipside of that truth is that the 1% who do buy Jaguars do so because they think they are buying the admiration of the other 99%. Now everyone knows that they will be buying the contempt of the 99% instead.

[@pixie3458]

Very insightful

[@mmadmic]

Now, when I see a Jag's driver, the first thing I ask is "what are your pronouns ?"

[@tveggemeyer8103]

The DNR has been signed.

[@MonVonalot]

Jaguar has always been a car I could never afford. Jaguar is now a car I don't dream to afford.

[@KevinWhite-v5i]

Jaguar's new ad, makes me proud to own a 14 year old Ford Focus. (I know, right?)

[@_.Lumi._]

Your Focus has more testosterone than any new Jaguar, you should be proud.

[@jamesanthony8438]

Hell, I think it even makes Yugo owners proud of their sh*boxes. =)

[@Nyet-Zdyes]

Don't worry Kevin... I suspect a number of CURRENT Jag owners will be happy to trade their Jags for something... anything... else. Just to get out of their "new" Q-magnets.

[@KevinWhite-v5i]

@@Nyet-Zdyes 😆😆😆

[@RCAvhstape]

20-year Chevy pickup. 25-year old Toyota. Drive 'em forever. All new cars suck.

[@strangelee4400]

That mans name...is Rawdon Glover. Seriously! RawDongLover! I'm dying...can't breath..🤣🤣🤣

[@GBEdmonds-j1i]

OMG bro I shot coffee out my nose.... 😂😂😂 Good catch!!!

[@strangelee4400]

@GBEdmonds-j1i It's 5 hours later...and I'm still laughing 😂

[@PaulBierce]

It ranks right up there with Sir Denis Eton-Hogg from "This is Spinal Tap".

[@martinh8784]

Brilliantly spotted! Once you see it, you cannot unsee it. I wonder if his staff keeps smirking around him 🤣🤣🤣

[@SubjectRandom21]

Oh I hope this catches on!

[@Andrew-wq3tu]

The end for Jaguar. The sales will fall off the edge of a cliff

[@OrianGrao]

The teletubbies comparison got me here. That made me laugh.

[@MrDecelles]

So... Jaguar wants new customers.... I've seen this before on a couple of other subjects....

[@Beaut2013]

Yeah, look how it worked out for Bud Light. lol

[@steveschmidt5156]

They've unburdened themselves of their customer base and share holder dividends.

[@julianpetkov8320]

@@Beaut2013 Bud Light is a mass produced mystery drink (corn brew?) for the peisanos. It was never going to move up into the highly sugared up, luxury French wine territory. Jaguar is already there and is going with the flow, addressing its customer's culture preferences.

[@Nyet-Zdyes]

@@julianpetkov8320 I'm not at all sure about that. My idea of the "typical" Jaguar driver/enthusiast, is more like James Bond, or Andrew Tate... than Liberace or Elton John. Now, however, I'm reevaluating that opinion. A Jag used to be, basically, a chick-magnet. This new ad-campaign is going to turn them into Q-magnets... which will probably (most likely) drive away those customers who wanted the chick-magnet. In fact, I'll be a bit surprised if some *existing* Jag owners don't decide to sell...

[@julianpetkov8320]

@@Nyet-Zdyes James Bond is a movie character and Tate is exactly the target audience - a narcissist snob who never bothered to realise it. Not all narcissist snobs are Q, most are straight as door nails.

[@fennglordd6365]

It takes a rational human to admit mistake.

[@arddel]

and an intelligent one to even know they made a mistake. High bar for some.

[@martinportelance138]

.... And that's why Jaguar's direction just won't admit theirs.

[@justino2096]

I’m gay, and I think the ‘faguar’ pun is a classic! Any queers taking offense to that are clearly over sensitive gen-z victim cash cows.

[@jamesanthony8438]

Hadn't heard it until Chato mentioned it. Pretty f*ckin' funny. =)

[@gracegrace2107]

Not gay, but spent the entire grade school experience being called faggot daily and with ill intent, because I wore eyeglasses and read books. The experience made me unafraid of words.

[@Widiar0]

Gay man here too, with three Jags in a row. Currently driving the I-Pace - love it, but I'm not a fan of the 'rebranding,' that's for sure. I can handle the new typeface (though losing the growler is a mistake), but this lukewarm pile of woke crap is so unoriginal, you'd have to be mad to actually pay people to create it. The more I think about it, the more uncreative it feels. It's painfully bad -and I'm not usually bothered by ads of any sort.

[@justino2096]

@@Widiar0 I never owned a jag, but always admired them. The head of marketing sporting that black mesh tank top and spouting platitudes about diversity and inclusion says it all. They have no interest in the actual car brand or its origins. Not trying to stereotype here, but going on presentation alone, that guy is probably more interested in Barbie play sets than he is in automobiles.

[@JoesGuy]

Gen-Zers don't know the fundamental difference between a gay person and a faguar.

[@randydaems]

This would be like Red Bull rebranding as lavender bubble bath!

[@JulianCooke-yn5lh]

What a phenomenal advertising campaign. The reaction and reach is global. Congratulations to the PR and Marketing teams of this new fashion designer retail outlet. Awesome.

[@fireworm91]

Wait... weren't they selling perfume 🤔???

[@cidalaurindo667]

@@JulianCooke-yn5lh Está todo mundo falando... Elogiando ou criticando?

[@specialkalberta]

They took the Disney+ actress approach to the feedback.

[@NinjaRunningWild]

Well, when Blackrock investment is your lord & master, you dance however ESG / DEI purse strings demand. The irony is none of that demographic can afford EVs, let alone Jaguar that'll be in the shop 11/12 months a year.

[@writerpatrick]

Appeal to a demographic that can't afford your cars while repelling the demographic that can.

[@Bunbunfunfun]

@@writerpatrickbrilliant strategy

[@lJ0blixen]

And blackrock is part of WEF, go figure, just for the elites cars, we will eat ze bugs

[@AAWT]

The sad thing is they didn't even need investment from Blackrock and the like. Tata Motors gave them an amazing deal, guaranteeing all the design and manufacturing stays in Europe. And Tata has the money to support the company when they fail. I think that's the problem - they've been bailed out so many times because so many people just love the brand, they now seem to expect they can do as they please and not expect anything bad to come of it. The way they treated customers reminded me of insurances when the customer has a large claim to file.

[@nominalvelocity]

An electric Jaguar with Jaguar electrics is a surprise bonfire just waiting to happen.

[@spinb]

I don't blame you, Paul. The ad campaign is so absurd and clearly counter-productive that it would be insane to believe an established automobile brand would execute it. But we live in insane times.

[@Eric_Hunt194]

I was also with Paul in thinking that it may have been a bluff. If anything the name Rawdon Glover (Raw Dong Lover) added to my suspicions... but it turns out that's just the guy's actual name, and presumably his parents didn't write it down and read it before they went to the registry office.

[@muhdiversity7409]

Trump broke them.

[@spinb]

@@Eric_Hunt194 Yeah, you think we're getting trolled, like with a gay "Peter "Buttgig," but that's his real name!

[@wallacewilliams535]

I blame (credit!) Chato's misread from being too close to his Monty Python homage. how can it not look like an absurdist master-stroke after all that thoughtful binging and editing!

[@writerpatrick]

If it took three years then they would have come up with the idea in 2021 when things were at their craziest. It just happen to come out after everything has changed and the American public has shown how they really feel.

[@quantumphaser]

From Apex Predator to Planet Gay. Smooth move, Ex Lax. Someone flush the turds who did this.

[@steve5825]

Anyone still currently on the payroll at Jaguar needs to frantically start looking for a new job because you will no longer have one in 2025.

[@Tharsis879]

Teletubbies don't have drivers licenses.

[@mikedx2706]

Neither do the people in the new Jaguar Ad.

[@ColbyAzimuth]

I am a Teletubby and I affirm this affirmation. Now rub my belly, slave.

[@GreyDingo]

Are teletubbies sov cits? 🤔

[@Mereologist]

Iunno... SOMETHING is in Tinky Winky's purse.

[@a64738]

Neither do these woke actors probably...

[@southernbreeze3278]

"but all the fellas at the bath house said it was a lovely add" -R. Glover

[@DaisukiJesus]

Haha!😂

[@LambertOtto]

Haaaahhhaaaaaaa that is tip top fella, (sorry maaam).

[@kirkbespokeify]

@@southernbreeze3278 his name was a give away to that, Raw Dong Lover.

[@billeepace7405]

They lied

[@mikex3908]

I'd forgotten Jaguar existed. Now that they've reminded me about their existence, I'm glad I bought a Kia.

[@Jag-leaper]

It's a bird! Its a plane!!! No wait.....it's the Kia Boyz jumping the railroad tracks in your former ride 😂 jk

[@immikeurnot]

Jag has fallen to the point that they (and Land Rover) are owned by an Indian company - Tata Motors.

[@Vin80_]

@@mikex3908 as a Tom Petty quote goes, I can’t decide which is worse.

[@thetubeeleven11]

Bravo! This video is brilliant! The best laugh I’ve had in a long time 😂

[@stellifriends7785]

i keep fixing my 2008 landrover;

[@knottyeti]

It took 3 years and 800 people for Jaguar to get where other companies were heading 5-10 years ago and completely fail to notice that it had already been rejected by consumers. Pretty standard for the British automotive industry.

[@INeedJesus55]

You can tell by the CEO's response that Britain is about 4 or 5 years behind the USA.

[@rgfromkl3594]

This comment needs more visibility

[@mrg-ghx8052]

We just received our Joe Biden

[@JavierSalcedoC]

Rawdon Glover? 😂😂😂😂😂

[@pgtips73]

Their head of marketing is a Yank, so no, don't lump the whole country in with this.

[@mrg-ghx8052]

@@JavierSalcedoC it took me a while to catch up, and all I can say is WOW 😆

[@ShockedSquirrelhere]

The 21 century is turning out to be a joke that wants so dearly to be taken seriously 😅

[@martinportelance138]

The first decade was great tho.

[@DicePunk]

When you go all electric, you have to get your trans from somewhere.

[@Beevreeter]

The rebranded name: JaGAYar

[@TheKageRyu]

I've heard this Jaguar rebrand is so bad the owners of older Jags are prying off the logos and mailing them back to Harley Davidson.

[@Snoozzzzzze]

Older jags aren’t Indian owned crap. Anything after about 2012 was pretty rubbish anyway. I had a 2014 XF and it was ok as a car but as a sporting vehicle nah and as bad as a BMW for nothing fitted as standard.

[@mmadmic]

Owners of classical Jag's glue Rover logo on their cars.

[@ozi618]

"Delete the ordinary" This is our dystopic end.

[@blakenorman4822]

I bought a 37 year old pick up truck a few years ago for 2 grand, spent a few grand refurbishing updating, runs drives great, doesnt look like a piece of plastic, love it

[@jeanettenorman7052]

Yep l love cars l can timker with too.

[@kickstart131]

Jaguar - transitioned from respected brand to unwanted housecat - meow.

[@StephenHampton_DesignDesk]

Imagine being a jaguar salesman. Don't spend too much this Christmas...

[@PeterGriffin-lh6wp]

A famous British icon destroyed in minutes !!

[@amuseher]

@@PeterGriffin-lh6wp Except that in 2015, it became a Chinese car.

[@Bosnerdly]

Jaguar had such cool and classy cars... why did they choose creepy and silly for their rebrand?!

[@the_absurd_hero]

Probably because they want to be "on the right side of history" 🙄

[@kevinsullivan3448]

@@the_absurd_hero The same side as Stalin, Mao, Pol Pot, and Mr Hilter.

[@lal2300]

@@the_absurd_herowell after this they could be history 🤨 they had just about balanced their books (thanks to overpriced Landrovers) and were about able to start paying off their substantial debts ! But now 🙀 !

[@Polydeukes68]

Jaguars gay activist management wanted to turn their brand to gay icon speciality for their community. But the non circus clown freak gays (ie. most of them) do find this gringy and they do not seem to support woke-crap either. So, now they do not have potential customers pretty much anywhere. At the same time they are buying back i-Pace EVs as they cannot fix them and also preparing for EV only manufacturing. Doesn't seem like they really thought this through - or asked anybody outside their yesman -circles.

[@nitronorman1491]

It's Jag-queer.

[@KerriganTyranid]

Jagayr 🤣

[@jamesmitzner353]

Or Faguar

[@laurentitolledo1838]

Draguaaaargh!

[@steveschmidt5156]

They put the tranny in transmission.

[@AAWT]

More like Faguar. Maybe they can product place it in some gay porn films as the "buttmobile".

[@crackerbarrel6965]

Seeing who’s at the helm of Jaguar why is this such a surprise?

[@marksadler4457]

Soon as I saw the latest rebrand commercial I threw everyone of my Jag brochures in the trash. My money - my choice and jaguar can stick it where the sun don't shine - Start calling them jag-weiser.

[@KanetsidohiKanotoush]

For some times now, there seems to be a purposely attack on beauty, from attractive men and women, to buildings, to the horrendous things done to cats and dogs by selective breeding, and now even to the letters in brand names! It's insane

[@ShamooStu]

You are starting to Wake Up and see.

[@Noah_E]

And modern art. Sculptures have gotten horrifically ugly in the last twenty years. They are trying to make us depressed by removing all beauty. Even natural beauty is being destroyed with wind turbines and solar panel 'farms'

[@done9137]

It's an introduction to communism. Lower ppl morale by ruining what they love, i.e. beautiful things

[@nl3712]

Correct

[@martinportelance138]

Panem

[@erikwaag6438]

In development for 3 years makes sense. This feels like 2020-2021

[@martinportelance138]

I wonder how much time, personal and ressources it took to create the yellow-clad donut 'man' in there. Truely a work of art.

[@NomenClature-o8s]

The Jaguar boss is an example of what to do wrong.

[@markkelly9621]

Whoever convinced them that this advert would be good for the company, should be hired by Jaguar as a salesman.

[@waltwittrick2678]

I thought the ad was from a Halloween Store.😂

[@braddl9442]

When the Boss came out and doubled down. yeah it was over for JAGUAR

[@rossi5839]

Making an oddly offensive ad and then gaslighting people about the meaning of the message is not a successful strategy.

[@TheRealWindlePoons]

Before this ad it was "Doing a Bud Light." Now...

[@RMH-nu1dd]

I should have shorted Jaguar stock.

[@feandil666]

there is no Jaguar stock. It's Tata motors, and they're way bigger than this brand.

[@dirkfromhein]

@@feandil666 it’s a former colony purposefully killing their former overlord… I think it’s a riot!

[@the_absurd_hero]

​@@dirkfromhein They always eat their own 😂

[@RMH-nu1dd]

@@feandil666 Thanks for that.

[@TheLegendaryBillCipher]

Name a company who has completely forsaken their core audience/customer and come out on top?

[@Copper4192]

BMW, perhaps, after the horrific Chris Bangle era? How they survived that I’ll never know🤔

[@carpediem6431]

Volkswagen both forsook and derided it’s core customer base in the mid 1940’s but managed a successful rebranding………. 😮

[@adrianbardan782]

what do jag-yew-arrr, space clowns and teletubies have in common? yes.

[@thatpatrickguy3446]

JaguTubbies. A very accurate and horrifyingly funny description of the commercial's ambulatory vegetables. Also the effective description of the "brain trust" for Jaguar.

[@the_unrepentant_anarchist.]

Eight hundred people and three years?? I think I know where the £22bn 'black hole' in our economy came from.... 🍄

[@1981mrdavid]

The first thing I said about this ad the other day was "It's like watching teletubbies on acid" I guess I'm not the only one who sees the similarity.

[@rosmundsen]

I heard that Disney recast the dwarfs in Snow White with the Jaguar actors.

[@avlisk]

Top comment! If Disney sees this, I wouldn't put it past them.

[@pexxajohannes1506]

I heard Jaguar add Is the new Disney Snow White. Its been cut short because test audiences went mad after seeing more than 10 minutes of originaali..

[@marcellavlooijen3605]

But this time they have to smile 😂 ,

[@edwardfletcher7790]

Jaguar, the car for people who don't even have a driver's license let alone a car. They also look like people who cry if they can't find their nail polish 🙄

[@JurassicRod]

The advert looked like a parody of modern ''woke'' media. But they lack the self awareness to do that on purpose. Now they revert to the standard attack the customers for not blindly praising and eating up the tripe given to them. No matter how many times this strategy fails, they still try it over and over expecting a different result.

[@UnusualPete]

This ad reminds me of the Simpsons episode where Homer makes a new car for his brother and ends up bankrupting him. They predicted Jaguar too 😂

[@billeepace7405]

@@UnusualPete it has “rock and peanut steering” 😂

[@josephvanwie6706]

Jaguar is offering a Bud Light paint job to complete the mystic.

[@ThomasBrendel-m1k]

They want to sell cars designed for the Modern Audience. Those new electric cars will need to be really cheap, since the Modern Audience is only about 300 strong and they don’t seem to be the sort of consumer who buys the likes of a Jaguar. It took them a century to earn a reputation and 60 seconds to lose it. Great job, y’all deserve everything you’ve got coming to you.

[@nebula0024]

Yet another company overtaken by activists. Truly unfortunate.

[@maxbrandt6]

They went off a cliff real fast, I've never seen a company commit suicide so quickly!

[@ellencook1658]

@@maxbrandt6 Makes Bud Lite look like marketing geniuses.

[@a64738]

Actually they gave out a commercial 1 year ago with no cars in it where they blabbered on about woke idiot stuff, so there was signs of this insanity 1 year ago already. And as they said they prepared it for 3 years...

[@creigcoogan5363]

Looked like “a bad parody of a bad parody.” Bingo 😂😂😂

[@peterbeninger7068]

Same- best line of all.

[@sawneyhasbean]

Don't let the XYZ Snowqueens into your boardroom with their magic powder and "new ideas"! Bye Jaguar!

[@borneandayak6725]

Jag-uar

[@geor664]

Can't wait for the deep depreciations on used Jaaags to kick in. Any one for a low mileage Jaaaag.

[@mickyday2008]

The Jaguar Heritage Museum is in Gaydon. No joke.

[@JBManos-gg2zm]

By 2030…. I seem to remember being told when I was a child that we’d be covered with an ice glacier by now because a new ice age was coming. And yet, here we are.

[@El__Forastero]

ALL scare stories in the news should be ignored.

[@LittleKitty22]

I got told we'd be dead by now from acid rain...

[@c0d3warrior]

And according to Saint Greta, we should have drowned already. Weird that that hasn't happened, either.

[@jsnsk101]

@@LittleKitty22 i remember that one

[@GodOfPlague]

​@@LittleKitty22same i was too late for the second ice age, but just in time for the acid rain and the hole in the ozone.

[@ericfleck6739]

Make England Cuba again.

[@fabulous_y5654]

@@ericfleck6739 huh?🤔

[@marcgardiner6278]

@@fabulous_y5654 Cuba is full of 1950's American cars. Communism.

[@affectionatepunch]

This is as bizzare as the new Jag ad

[@mikeydflyingtoaster]

Toxic positivity. It describes and explains so much about modern workplaces

[@finnmccool684]

I called my friend Yoda, and this is how it went: ME: Dude. Sup. YODA: Up, I am. ME: Come on, syntax, brother. Did you see the Jaguar ad? YODA: Ad, I saw. ME: Well? Didja like it? YODA: Like it, I did not. ME: Come on, wadda ya think? YODA: Think, I do. ME: Stop being an idiot, and tell me! YODA: Idiot, I am not. ME: Drunk, you are. Stop with the Yoda bull****! What should I tell Jaguar? YODA: Tell, you will...say, you shall: JAG-yoo-arr...DONE-you-are.

[@shannonalaminski2619]

There will never be a classic electric car- Chato. I agree.

[@jlpowell51]

There already is, IMHO, the Ariel Atom.

[@shannonalaminski2619]

@jlpowell51 so classics are secret now? When is any government approved source going to tell us peasants about this, um, classic electric car?

[@canon-de-75]

@@jlpowell51 that's not electric.

[@canon-de-75]

I would say BMW i8 but thats a hybrid so I'll go and say the OG Tesla Roadster but thats just an electrified Lotus so then ill go and say the all time classic.... the REVAi! G-Wiz!!!

[@hertzwave8001]

@@canon-de-75 i8 is turbo cringe