Jaguar 00 - Does The New Car Pull Jaguar Back From The Brink?

[@wf8556]

It seems to me like Jaguar wants to build a car for people who will never buy a Jaguar.

[@wfifa199]

Why would a company, any company, deliberately do that?

[@wizardssleeve6049]

@@wfifa199 Plenty have.

[@dansutherland70]

they've been doing that for decades

[@VolkerHett]

Given the 211 new Jaguar registrations in Germany this year, that's a lot!

[@mycosys]

*Tata motors India, with a billion people most of whom will need EVs.

[@johncunningham4820]

Personally . I think Jaguar are going the way of the Dodo .

[@FFVoyager]

They already were - they've only sold a tiny number of cars in the last few years.

[@yogiguitar1]

the way of the doo doo you mean

[@FFVoyager]

@@yogiguitar1 Dodo?

[@davidoconnor3201]

@ffvoyager whoosh!!

[@bobgodwin9927]

Looks like a pimp mobile😂😂😂

[@ianjenkins4641]

They have alienated every single current Jaguar customer.

[@andrewnevermind4902]

And anyone sick of the embracing of mental illness as a positive thing.

[@curtistim]

The ones that weren't buying more Jags?

[@ericmiddleton8367]

I don’t think they care

[@justinbennitt835]

Do people feel alienated by bright colours and men in silly trousers? I thought the old generation of Jag drivers were real men, confident with their own sexuality so much that it would take a lot more than a tight yellow roll-neck to make them question themselves 🤔

[@laurensnieuwland4657]

Because there were so many of them. I don't like the new design either, but you've got to admit that focusing on "existing customer base" didn't keep them afloat.

[@antoniotula262]

<a href="#" class="seekto" data-time="296">4:56</a> "More reflective of the society we live in today..." and <a href="#" class="seekto" data-time="345">5:45</a> "Jaguar is just responding to the new norms society has adopted" is more perception than reality. Society is far more tolerant today, but that doesn't begin to mean passionately enamored with. Bud Light, Target, and others should have been all the proof needed. It's not good business sense to create an image that caters to the few while alienating not only former loyalists but also neutral luxury vehicle buyers.

[@ChristianRThomas]

Those are great points. The Bud Light fiasco hit their bottom line seriously hard (I'm delighted to say ;) )

[@Torero2901]

Indeed, "society" cannot decide anything, it is the diversity of people and their opinions. The real threat behind this nonsense is cultural marxism.

[@ChristianRThomas]

@@Torero2901 Too true!

[@JonesThePhysics]

Agreed. The voice of the loudest does not reflect the voice of the majority. We are not obliged to adopt the offended's beliefs and Jaguar will soon find that out.

[@bobbysox897]

Actually society is far less tolerant today - well at least the legal concept is.

[@nicksundby]

The most epic thing will be the depreciation

[@TassieLorenzo]

Jack: "I'm not the type of person Jaguar are trying to impress". Also Jack: wears pyjama pants in public.

[@tonybell5641]

More than likely jaguar won’t be in business by the expected launch date.

[@buckynick]

Jaguar could have made the best looking car ever, oh the heratage, history cool engineering this design is criminal.

[@DeregulatedDesign]

@@buckynick Then don’t buy it!

[@BruceLeedar]

They might as well have retired the Jaguar brand completely and made a new brand if they are desperate to ditch the past.

[@3089280288]

Land Rover car?

[@richardamos3173]

It looks like every "concept car of the future" for the past 40+ years.

[@initial_kd]

Honestly i was thinking the same, every brand has had some awful concept cars that would never work on the road. It's got elements of other cars for sure, it's really not that radical. Even my favourite Jaguar the XJ220 never sold.

[@dappergent9422]

Will the last person out of the Jaguar factory please turn off the lights.

[@jabbalechat7910]

Jaguar punching its accelerated ticket to the liquidators...

[@exc911ence_channel]

It looks like a car that a Disney cartoon villain would drive. I don't hate it, but after that rebranding advertisement they released recently, I wouldn't be caught dead in it, or any Jaguar ever again.

[@576103]

You’re right, this thing looks best from the rear…as long as it’s being pushed into a blast furnace!!!

[@ChristianRThomas]

"looks best from the rear ..." And better still the further away you get. 🤣😂🤣

[@UberLummox]

Would you say that if it had a conventional engine or if the add had flags & guns in it?

[@thomasschlitzer7541]

@@UberLummox yes

[@576103]

Yes, absolutely. This thing is hideous. The fact that’s electric just makes it sacrilegious also.

[@RobinHarding-ep1ud]

Lady Penelope and Parker say “ we are keeping the Rolls 😂😂😂😂😂😂😂😂😂

[@satanssurfer5965]

I don't blame them.

[@DeregulatedDesign]

It’s not a prototype - it’s a concept car.

[@neglectedloves]

Exactly this ☝🏻

[@inzidenziaschulz7972]

It's more a misconceoption.

[@thomasschlitzer7541]

The Audi TT was also a concept car...

[@mariopizzamanmario8563]

Sounds like 'never trust a fart'.

[@DeregulatedDesign]

@ and so was the Honda S2000. But then again so is Lotus’ Concept one. It’s a design direction, that’s all.

[@johnsalley1081]

The ads are stupid and ugly, which match the new car design study. Someone is trying desperately to drive Jag out of business.

[@jongmans38]

It's a concept car that looks like love child of the pink panther car and a cyber truck...

[@MrVorpalsword]

Even the Stratos Zero had an engine and moved ... I think this one is WAY before the concept stage, its a mock-up. Worst case scenario is that they are running it up the flagpole and they'll try to 'design' it based on the contributions of focus-groups ... I don't think they dare produce anything like this on a commercial basis. However, if they have already done their homework - it may be perfect for rich Chinese buyers? - may be its not for us, because it isn't for us.

[@ronmatthews1738]

The wheelbase is disproportionately long, as though someone put a coupe body on a bus chassis. This is accentuated by the straight swage lines which give the car a flattened appearance. There is no attempt to curve the bodywork over the rear arches, something which has traditionally given Jaguars a muscular appearance. The squared cut off front gives the car an unfinished look and lacks any kind of identity. I'm not going to even bother to address the appalling interior. As a concept car this looks like it was done by a child designing something for their Barbie doll, which would at least explain the colour. There is no sense of movement, no style, no reference to the design language of Jaguar. 0/10.

[@groeacht8525]

I think it's absolutely beautiful and will be going to buy one as soon as I get my sight back

[@mar91169]

Nice one.... LOL....

[@fredmercury1314]

🤣🤣

[@howardmckenna]

Had me in the first half! 🤣

[@frednerk8366]

This car will not appeal to the younger buyer, except for pimps and rappers.

[@pb5x5]

And the drug dealers

[@fredmercury1314]

@@pb5x5 He said the rappers, didn't he?

[@freman007]

So... Instagram influencers then?

[@fliprim]

Its a monied market, also one usefully devoid of caring for the car-tech of which Jaguar is increasingly incapable. Rich poseurs of every stripe are in its sights.

[@simonbuckingham752]

Jaguar have lost their way and this latest rebrand is the final nail in the coffin. Not a fan of EVs either so no interest to me

[@matthewgubbins8515]

I think the market doesn't like ev's. Most car manufacturers are having too fudge the numbers so they don't get fined under the new laws that came out under the "conservatives"

[@sirjakethebrit]

Yet you're here watching and commenting.

[@simonbuckingham752]

@sirjakethebrit this is a social media forum, that's what people tend to do.

[@leaflee2066]

@@sirjakethebrit What are you saying, that you can't have an opinion on anything you don't like? Give your head a shake you clown.

[@craftyukraine]

@@simonbuckingham752why do you reply to a censorship fan? He wants you silent.🤣

[@danieljames2015]

I wonder what Enzo Ferrari would have said about that creation.

[@chrisreynolds7412]

I think he would have been too busy vomiting and laughing

[@eotikurac]

he would countach all over it

[@grantmail4112]

He wouldn't have bothered to waste his time

[@techclub8528]

Big heavy electric lump that is targeted at a modern audience that doesn’t exist,

[@davidunderhill2106]

Well, the rebrand has certainly got people talking! But an awful lot more walking!!

[@nelsonclub7722]

Lady Penelope is giving hers to Barbie

[@christopherfanshawe1425]

Basically Jaguar have rebranded for a new liberal all electric world, just as the global politic shifts to the conservative right and the electric dream is dying under the weight of climate scepticism and overbearing government interference in the market. They have pushed further up market, as other manufacturers have done the same, in fear of a Chinese cheap EV invasion, just as the Chinese economy is imploding. This week I heard BYD described as China's next Evergrande crisis. Basically, Jaguar started a journey based on a world that existed 5 years ago, and has bet the farm on following that path. It is all going to end in tears. Sorry Jaguar, it's been fun ( I loved my XJ6) but it's good bye.

[@jsanders100]

EVs aren’t dying they are taking over. At least jaguar understand that. But it’s hopeless, end of an era.

[@thomasschlitzer7541]

EV is not dying. Please decouple that from the left insanity. EVs have nothing to do with environment hippies. Saving CO2 is a side effect. It's actually just a new option for buyers. Choose what you like the most. All engines have their charme. But Jaguar isn't able to produce really fun Jags anymore. If they were in their best times their EVs would truly be amazing. But with that woke mind ... we got that "thing".

[@gregm9230]

I truly thought this was a The Onion style joke when I first saw a story about it. I'm stunned that it's NOT just a joke. It's absurd.

[@GaffDangor]

It's Draculas car and his coffin upfront and inside a sauna perhaps 😅

[@craftyukraine]

Yeah, the interior is good enough just to grill some exuberant buddies.😂

[@Bob-nu3xe]

Jack take your jacket off and put on the heating! Ps the concept car is too long too low and too late, TVR was ahead of the pack with all this radical design look what happened there.

[@mikeyb3718]

That's a really good point

[@0Zebadee0]

This is going to be Jaguar's 1994 Ford Scorpio moment.

[@Αναστάσιος-σ8υ]

Even worse

[@sergemananga9076]

The Box Jaguar 00, the ad make sense now. 😅#Bankrupt

[@chrispig7748]

I can’t see Porsche dumping their logo and history

[@justinbennitt835]

@@chrispig7748 which, you know, was a bit dodgy in the 40's.

[@TassieLorenzo]

Good point! I guess Porsche have never changed their logo -- meaning the text as well as the crest? TBH if you really look at the Sony logo, the serif font does look rather 1960's, same for the Honda text logo, but neither of those companies are going to change an iconic text logo.

[@alanmichaelbourdon]

Do you mean Ferdinand being Adolfs best Bud and favorite Engineer? Designer of the engines in the Tigers and Panzers that ended so many? Do you mean that history?

[@mrfill9999]

To me it doesn't look like a cat about to spring, more like a dog having a dump. There again, this is what happens when you design a car for current Chinese tastes (or lack thereof). It looks best from a distance - about 75 miles.

[@ColinMill1]

If you pushed a Chrysler Crossfire, a Cybertruck, a Rolls Royce Phantom and a few headstones into a blender with the Pink Panther I suspect you get something like this. Copy nothing - really!

[@JamesOliver-ul4rn]

I have had 10 Jags in the last 15 years. The XJ8 I now have will be the last!

[@simonphillips7704]

I had an XJ6 about 40yrs ago. I was parked up overlooking a lake I used to fish at. An old guy walked over. I was waiting for 'you can't park here'. He patted the car, nodded, and said 'you can't beat the line'. Then he walked off. I wonder what he would have felt about this new model.

[@lukazupie7220]

“You can park here” would be better 😀

[@mariopizzamanmario8563]

He'd probably have offered to help you push it into the lake. And then said 'the most sensible thing to do'.

[@MatthewJohnCrittenden]

It's got nothing to do with motoring at this point.

[@satanssurfer5965]

Your right, it's all about the message.

[@thomasherzig174]

Jaguar did not need a rebranding. The heritage of the brand was one of jaguars greatest assets. They just would need to produce cars again that are more exciting than the competition exciting and reliable. this would be the job of engineers, not gay fashion designers that treated jaguar like it was a handbag or a perfume

[@donrossi1603]

Jag is sinking their own Ship...Quickly...Sad but True...

[@somecallmetim42]

No, it pushes them off a cliff, sadly it's goodbye Jaguar 😞

[@MrTchupam]

Zero car branding… doesn’t look they’re selling a car for the road. Just awful

[@markrandle4368]

to me it seems their target market aren't in the financial arena to purchase one. I think its the death nail for another British auto maker

[@michaelcarney6280]

100% correct

[@alanmichaelbourdon]

100% correct but it is death-knell not nail.

[@wfifa199]

Ridiculous comment. Like Jaguar haven't done any market research! They know exactly what their target market is.

[@MrVorpalsword]

@@wfifa199 China - USA

[@mycosys]

*Indian

[@patrickodonnell4109]

If they don’t pivot out of this calamity, they are truly finished. Your commentary is very generous, Jack. But this new direction for the company leads only to oblivion.

[@johnmac8084]

Tata Jaguar = Goodbye Jaguar. They just committed suicide. (Tata is goodbye in British slang, for our cousins across the pond).

[@Anonymous_0894]

You do realize that Tata has owned Jaguar since 2008, saved it from bankruptcy and have overseen the creation/modern overhaul of fan favorite models such as the F-Type, XJ, XFR and the C-X75 concept.

[@hunty28]

@@Anonymous_0894and don’t forget the hugely successful LR part of JLR

[@Anonymous_0894]

@@hunty28 Yep. I feel like the guy who wrote the original comment is either living in a bubble or is just typing shit for the sake of it.

[@johnmac8084]

@@Anonymous_0894 @Anonymous_0894 Jack asked what we think the effect of this relaunch will be, and that is what my comment is about. I think it's suicidal. He didn't ask for a history of Tata Jaguar. I also made a joke that their name could now be interpreted as Goodbye Jaguar, which I think is appropriate. You don't have to agree with me, we're both entitled to our opinions, but I think it's better that we remain polite.

[@craftyukraine]

@@Anonymous_0894will you buy “it” for personal transportation? I see you’re a fan of South Park.

[@Rjhs001]

Gotta say Jack, I'm not a fan of the car or the rebranding...and don't get me started on that bloody advert. But, as a 63 year old Yorkshireman of modest means, I am not the target demographic.

[@TIMSANDYSURF]

Jaguar was dead. Its previous buyers have died or are aging. They moan about not being able to buy a new ‘traditional’ Jag but in reality they never would. Every one who wants an old style Jag has got one or can easily buy a used one. JLR has decided to use the Jaguar brand as its electric division. The Landrover division has been hugely successful and that has given JLR the resources they need. I wish them great success moving forward. This is written by one of those aging Jaguar owners with an F type R which will see me to the end of my driving time.

[@wfifa199]

100%

[@Whatshisname346]

Good choice old boy!

[@erikk1820]

Jaguar was not dead. They were just horribly mismanaged. It’s no surprise that 15 year old designs were dying off. 😊

[@TIMSANDYSURF]

@@erikk1820 however it got there is irrelevant. The fact is it had arrived at the end.

[@matthewgodwin3050]

I'm more confused than anything else. The ad is for a low end fashion brand. The emblem is for a cheap perfume brand. The website shows a picture of an air conditioning unit, and the brand manager is making speeches about LGBTQ+ civil rights. Those are all good things, but isn't jaGuar meant to be a car company? And what a car. It looks like Lady Penelope's new runabout.

[@ohyesitsme]

Sorry Jack I think you have got this all wrong. DEI is not the world we live in, and if jaGuar are aiming their new products at this demographic then as I have said elsewhere it's TATA to jaGuar. Kind of reminds me of the Chrysler 300 from the front and the Crossfire from the rear.

[@simonwalker7957]

I agree. This is not the world we live in, it’s the world the woke gaslight us to believe live in. Seems Jaguar have been taken in by this too.

[@ChristianRThomas]

If they wanted controversy, they could always have put the SS symbol back on the bonnet. Would have definitely been more stylish, too. This is the product of an "art" student who's miles up his own arse. I guess as a child he must have thought Lady Penelope represented ultimate chic.

[@welles28]

Jag has been a dead brand walking for a long time. I don't see anything here that changes that.

[@ssaiyyrissssuzzuyyaa]

shut the whole place down, and get them tf outta here. I'm one of the few who's all for experimental designs and different concepts for cars. but like what the fxxk is this.

[@will7its]

That bar down the middle keeps you from reproducing.....wink wink

[@Jalreal]

You're quite charitable to JLR 😅 Compare this to the launch of the F Type. What a travesty. Jaguar is a dead brand.

[@roscohaines8508]

Sorry not designed for me for sure . But I think it looks pretty crap from Front, From the rear and the interior . I don't mind the side profile. I hope the concept gets a vast reboot when it comes to the production.

[@darthvirago]

The front looks like a 1979 Lincoln Town Car

[@dillinger63941]

or Miss Piggy.

[@charlieyarwood]

That's it Jaguar is finished.

[@orvillefindley8117]

That ad is not reflective of the vast majority of people. I'm not gay or trans. 🙄

[@BlackEyeBobBlackEyeBob-up6ch]

How to say you are trans or gay by denying it.

[@interestingvideos8127]

They seem to be catering to less than 10% of the possible market.

[@Saltybuher]

⁠we accept gay and trans people are just human beings doing their best. Doesn’t mean that is an ethos/interest I want to see in my car. Shrug

[@thesmallerhalf1968]

So you are assuming that is the look that gay or trans people adopt? Really? That is remarkably superficial, being kind now. The overwhelming majority of gay people are indistinguishable from the general population and most trans people blend in too. This is an ad writers fantasy.

[@initial_kd]

​@@SaltybuherHow can a car have a gay ethos? It's a sexuality.

[@MarcusCrawford-mq2wl]

Jag owner have an old XJ6, Love the new 00 and must the the only owner that likes the new branding (Strangely, I love the classic and the new, its the current range I dislike)

[@markbennett6658]

I’m not sure the 00 makes sense as an EV and I’m concerned the design will be watered down too much but I sort of agree. All the saloons after the XJ do look a bit shit, although the F Type was a pretty car and the iPace a clever design and somewhat underrated.

[@GShockWatchFan.]

Will Land Rover take on the factories and Jaguar staff in the near future?

[@orvillefindley8117]

Jaguar have had to buy back thousands of their current EVs because they can't rectify a fault that causes them to burst into flames. Will the new Jags come with a sprinkler system as standard or will that be a optional extra ? 🤔

[@Bob-nu3xe]

electric fire with a sprinkler system? wow that's radical lol

[@initial_kd]

You don't use water on a battery fire, it's also on brand for Jaguar to have faults 😂

[@Whatshisname346]

Sprinkler on an electrical fire; almost as if you haven’t got a clue what you’re talking about. Shouldn’t we believe any of this statement? What buyback?

[@RobinHarding-ep1ud]

Does it self combust like the. 3500 cars Jag have just bought back after more recalls than any car in history , that’s the world car model of a few years ago ?

[@simongilbert2704]

it's pink = in line with their ponsey image ;;

[@stephenfaulder1747]

The name 'Jaguar' is surely one of the best and (quietly) most coveted in the automotive industry. The association with the beauty and dynamics of the magnificent animal is perfect for a high-end car brand. As such, it may have periodic setbacks, but will never die.

[@simonmenzies3142]

WAS Not ‘is’ Would you want to be seen in a new jag today? It’s over. Just like Rover.

[@eotikurac]

let's hope taiwan has bought all the old presses and machinery from the old jaguar factories and they plan to continue making body panels for the old jags. in 20 years nobody will drive these new cars, only the classics 1000%

[@jamesmiles1522]

P.T. Barnum once said, “There's no such thing as bad publicity”. And boy, the new ad and concept car are all over the media. People are talking about it (even my old neighbour who has never driven in her life!).

[@CovBloke1310]

My thoughts exactly

[@alanthecat59]

tell that to bud light

[@larscraxx1668]

Barnum was wrong. If bad publicity causes, that only very few people may think about to buy the product and the majority is pissed off, the publicity will have bad consequences.

[@andrewnevermind4902]

Bud light has entered the chat.

[@StevePerry-r5w]

@@alanthecat59 ... or Gerald Ratner

[@CaptRobertApril]

Jaguar is responding to the world from about five years ago, which is a problem, as the world today is in the process of roundly rejecting the direction these advertising pinheads are trying to take the company. The big question now is how fast can they reverse course, and will it be soon enough to keep from sailing off the biggest cliff jump since Thelma & Louise?

[@tested211]

Engine room.....FULL ASTERN!!!!! FULL ASTERN!!!!!

[@eotikurac]

responding to the world from 10-15 years ago

[@Floorguy1000]

Jaguar had to do something that's for sure. Many people are unhappy to see the old Jaguar go... but the reality is that they weren't buying new Jags. It is a bold car with presence imo... and as we know, the actual production car will be in this general style, but probably significantly different. It even occurred to me that maybe Jaguar would have a follow up campaign where this new aggressive car blows away the oddball teletubbies in a ballsy " We were just kidding" moment. I think if the unveiling was preceded by a better campaign, more people would have been open to liking this car... it is after all a powerful car with presence. I'm sure that a proper leaper and growler will be offered as option, that's what I would put on the car. A 1,000 hp car deserves a growler in front! If Jaguar is successful, I would bet they would bring back these badges in some future year. Hopefully too they offer a cool two door GT. I am certainly rooting for them. It does all make me appreciate my beautiful XK 5.0, as it's now a part of Jag history.

[@RyneLanders]

I've had 3 XKRs, one 4.2l and 2 with the 5L SC and love them. This new car is very, very different from the typical car designs and while it's not classically beautiful in the way the flowing XK lines are, it's got a stunning presence that's very brutal. I think the XKR looks better, but I think the materials and purity of design in this are really striking and I like that they're doing something that won't be a copy, won't be derivative of other things. This car is the car of the future promised in movies like iRobot, Minority Report, etc. and concept designs from the 90s. In fact it looks like a car from Cyberpunk 2077 (look up a car called the Herrera GTS and this Jaguar would fit in perfectly in the setting beside it). So, I'm excited a brand is bringing us something so retro-futuristic and different, and I'm excited it's Jaguar, though it could have easily been any other brand. I like the design overall, but I'm not smitten with it like I was with my Ferrari and XKRs. I think the tech for the pop out stuff is cool but needlessly complex (the word "extra" comes to mind) and I'm sad that Jaguar won't release more driver's cars like the XKR and F-Type.

[@lukemallory7832]

I'm sick of hearing this. They were buying Jags - that's why the market is flooding with broken XEs that have stretched timing chained 'Ingenium' engines.

[@Floorguy1000]

@@RyneLanders Very much agree with you. It's funny as the lead up campaign was hardly pointing to a powerful, stunning and brutal car. When I first saw the rebranding video I thought, "Well, Bond villains won't be driving Jags anymore" ..... but a Bond villain could definitely drive this, although in blue or black not the pink.... lol. Imo, the teletubbies would not drive this car. Love my XK 5.0 ...but had passed on the R version. At over 100 more hp, I just thought the car would be out to kill me (was replacing as my sports car an MGB with like, don't laugh, 90 hp.) If I ever had to replace my car now though, I would get the R. Wish Jaguar the best here..... was an impossibly high bar to hit the excitement of 1961 Geneva.

[@RyneLanders]

@lukemallory7832 look at the sales numbers. The XE, like the Cadillac ATS/CTS/CT4 line competed against the BMW 3 series / 5 series and the Mercedes CLA/A/C classes, and both of these brands' cars failed to get a fraction of the traction those did. They failed as mass-market entry-level luxury cars, and the amount of money invested in them has dragged the brand down. In the US, the XF sold between 1/7 and 1/10 the number of sales of its competitor the BMW 5 series, which tells you something. As for the flood of cheap cars on the market, that's what happens when you have an entry-level luxury product that the buyers have to stretch to afford the note on, but can't afford the maintenance on. You see the same thing in BMW with all the clapped out 1, 2, and 3 series cars; Mercedes with the CLA, A, and C class cars, etc. Going back up market with fewer sales at higher margins means they have more money per car to develop with, ensuring better fit and finish, and fewer models to manage means fewer issues in the product line. Their upper end cars like the XJL, XKR, F-Type, etc. have trended to do very well with few issues.

[@Whatshisname346]

It is a design study not an actual car: the idea of all of this is to gauge interest and see what works and what doesn’t. Obviously the designers have a certain amount of leeway but at the end of the design process it has to go in front of a board to be approved. I personally appreciate it. They’ve pushed some boundaries, kept some classic lines. The proportions are a bit odd but I think that’s to prepare buyers for the long bonnet on the new 4 door GT. I just really wish them well. There are some great engineers at JLR and they deserve to succeed in a world of carbon copy German nonsense.

[@interestingvideos8127]

Insp Morse, Gambit, Steed and Simon Templar would not be impressed.

[@QuoPaperPlane]

And it'd be the last car to use as a getawy, to be honest.

[@JamesDwyer-t2c]

As Oscar Wilde said, “The only thing worse than being talked about, is not being talked about!”

[@fredmercury1314]

We'll see how to feel about that when I tell everyone you fiddle kids. Like Oscar Wilde did.

[@thisiszaphod]

And so Jaguar faces the final curtain.... The 00 is hardly original! The brink is in sight and it's a one way journey, sadly. Oh, and our society has NOT accepted these so called new norms and values - and they NEVER shall.

[@initial_kd]

It was just a corporate ad with a bunch of androgynous people and bright colours. Silly yes and do i care about Jaguar no but people need to stop projecting.

[@thisiszaphod]

@@initial_kd - come back to us in a year....

[@julianp4787]

I think Jack has made a very reasonable review here. I'm not a fan of the re-brand but this video is spot on

[@Number27]

Glad to hear you thought so!!

[@eotikurac]

nope. he's completely wrong. society never adopted any of these "new values". anyone with wrong think has been hidden, deleted and banned from all social media for the last 15 years so you don't even know what 99% of people think. i would hope he was paid nicely to shill this rebrand but i don't think he was since he filmed the video wearing a jacket.

[@paulwood6729]

Copy nothing my arse, it's a RR Spirit with a Cerbera level roofline. Besides, the actual GT car undergoing tests looks very conventional.

[@nelsonclub7722]

I have not had the pleasure of an RR but did with the Cerbera - that thing was so mental it should have been placed under psychiatric restraint at Broadmoor.

[@XD-pu7oj]

It's a pink Chrysler crossfire

[@bleizbreizh6264]

I never see new jags on the road now, nobody in europe seems to be buying them and the brand seems totally dead. The new ad was a bit of a shock but boy did it get people talking, time will tell if the new design is radical enough. For me though the golden age of motoring is over anyway so I will stick to my classics and dream of the old days and the call of the open road

[@originsofarceus6645]

Now I'm not saying this will work, but I think they MIGHT have a good angle. Luxury electric cars have been struggling to sell. And part of the problem is they all kinda drive the same and miss the "occasion" that something like a V12 brings. Plus apparently they haven't mentioned anything about the driving experience at all. So, paired with their ad, it might make sense to sell it more as a fashion accessory than a car. It could be enough to stand out from the competition. But it is true, previous Jaguar buyers are definitely alienated. It's bold, sheik, and seems to be the Gucci bag of the automotive industry

[@wfifa199]

Yep. Jaguar will have done a lot of research and know the type of people that will buy this car

[@initial_kd]

Exactly, it's for the type who buy lifestyle type premium nonsense. It's not even that ostentatious, their new concept car takes queues from other cars; it's kinda normal looking compared to most of the new Hyper cars. It's not even as wild as a XJ220 (which i really like). It's not a hyper car its an EV coupe or whatever but you get my point about the looks.

[@Whatshisname346]

The price point is pretty smart too. The only real competitor is the Porsche Taycan and that’s supposed to be more a sports GT rather than a pure 4 door GT. If they can get all the important stuff right; Quality, tech, ambience, customer care and driving experience this new car will sell pretty well. They’re invest 16bn in this so they’ve got the cash.

[@MrMatansteiner]

(<a href="#" class="seekto" data-time="346">5:46</a>) The thing is that many people feel that these norms and values that you speak of are being forced on them as societal norms, rather than people adopting these norms at will. This ad is another example of this and of the gap between the mainstream media and marketing, and real society.

[@minimead368]

Yeah but these ads you speak of ain’t meant for them. They are going after a completely different segment. These people are angry because a car brand they didn’t buy or pay any attention to decided to bugger off in a different direction to try and save themselves

[@murphman76]

Copy Nothing. Alienate Everyone. Sell Nothing.

[@craftyukraine]

Exuberant marketing.😂

[@Scooterdude01]

Jaguar is kaput 😮

[@mariopizzamanmario8563]

Looks to me like Jaguar has now become Pussy Galore.

[@jpdj2715]

Modified Saab 9-5 (last model) design

[@blarkdexture8899]

Lol stupid Opel Insignia

[@laurensnieuwland4657]

More like Aero X prototype.

[@TassieLorenzo]

I'm not sure that had 24" rims (or are they 26" rims?). I think Jaguar are going for a Rolls Royce Phantom cross Bentley Continental-type look (the RR Phantom has 24" rims as stock). Slab-sided and imposing, befitting a 3 tonne ultra-luxury EV bruiser -- *not* the traditional agile Jaguar cat!

[@laurensnieuwland4657]

@@TassieLorenzo And most certainly not *Copy Nothing*.

[@Aliens_Gonna_Get_Ya]

RIP Jaguar 🔥🔥🔥🔥🔥🪦🪦🪦🪦🪦

[@szilardretkes2703]

Welcome to the birth of the new British car brand Joghurt and it was born through the chocolate starfish...

[@steve_the_designer]

When your sales are in the toilet and your brand passed over you have to make bold moves. And they have. Everyone’s talking about Jaguar. Bravo!

[@QuoPaperPlane]

Yeah, and everyone's talking about Two Tier Q Starmer. What's your point?

[@steve_the_designer]

@ if you didn’t get it from my comment I can’t help you.

[@QuoPaperPlane]

@@steve_the_designer If I was limping, i certainly wouldn';t shoot myself in the foot. You're right, you can't help me.

This is a concept car not the actual car to go into production. They are targeting the 1 or 2 percent of worldwide wealth customers who can afford rolls Royce type prices. China, middle east and America is the target customer base. They obviously saying tatty bye to British customers as most jaguar customers could not afford an EV at this price point.

[@Number27]

It’s a concept but it’s supposed to be quite close to the production car.. interior aside..

[@ohyesitsme]

@@Number27 The production car will be a four door.

[@NickPhillips-n5k]

I honestly think it will sell well in the UK, think premier league footballers and investment bankers who are looking for something luxurious yet with British heritage. Jaguar have changed direction, from trying to go for volumes and competing against BMW/Audi etc, and going for lower volume, higher profit. I think it will work. They had to do something radical, or the Jaguar brand would definitely die.

[@FFVoyager]

​@@ohyesitsmethe first of 3 models based on this will be. (I think it's great!)

[@wfifa199]

​@NickPhillips-n5k finally, a comment from someone who understands what Jaguar are doing

[@horatiotimewaster5755]

Most Jaguars are beautiful, but not this concept.JLR may think that they have won with all of this attention, but can they sell these things?

[@juhakivekas2175]

This is obviously the definition concept car for the forth coming design language. Don't be surprised if the production model is many steps towards practicality and rationality. I think Jag knows they are not far from dying and they have to try something obviously desperate. They have two years now to soften for the launch. But does the woke trend get stronger or weaker in that time? My bet is that it will get significantly weaker because people are full of this this woke/pervert push and the political trend is going everywhere towards right wing conservatism of some sort. Personally I think the form concept design is quite ok but the marketing campaign is pure pathetic BS.

[@Raptorace225]

No, the car is shite as well.

[@RobinHarding-ep1ud]

Back grill from the back of a 1960s radiogram unit 😂😂😂😂😂😂😂hardboard will curl up in the rain 😂😂😂😂

[@cgee3999]

So what you’re hinting at is that they are ahead of the curve. But maybe too ahead that they might die.

[@Dogtagnan]

Not so much ahead of the curve as at the trailing edge of the woke movement, which is ebbing away and will be all over come the launch of the actual machine.

[@cgee3999]

@ fingers crossed🤗

[@LaurentiusTriarius]

Take a good look at Richard Rodgers architectural body of work, then consider the designers simped on that material. It explains a lot. 😂

[@Punisher9419]

It isn't entirely terrible, I actually like the colours and the side profile is nice. But the size of the wheels, the front and rear ends of the car and the logo are pretty terrible. XJS actually sold pretty well, over 100k world wide for a high end GT car. Same with the XK8/R X100, it was only the X150 that started to sell much worse. The F-Type did pretty well though for the type of car it was and for Jaguar. Jaguar was never really a high volume seller until they started to try and compete with BMW with the X-Type and later similar cars.

[@ClellBiggs]

This culture they're trying to capture is manufactured and only a small number of people are a part of it. They're people in powerful and influential positions no doubt, but most people don't like or want what they're pushing. I have a feeling this is going to end badly for Jaguar.

[@robertlloyd7493]

Thought it was April 1st 😊

[@Number27]

🥺🤣🤣

[@oneeleven9832]

Some prankster should walk into a Jag showroom dressed in a pink tutu lycra suit & say with a straight face id like to order one of the new cars…they will be petrified to say anything wrong through fear of upsetting the demographic they are aiming for 🤔

[@mercoid]

They are blind to everything but the cash in hand/credit score. Nothing else will faze them. Remember, you’re talking car salespeople….. no matter what the brand they deal in, they’re more interested in making a sale than phoo phooing someone who doesn’t fit the demographic. Ferrari might be the only exception. And they take it way too far.

[@terryhand]

Hero vs villain is very apt. This is a car for a Bond Villain.

[@Checkyoursix77]

No, its a car for Barbie!

[@michaelcarney6280]

A trans women bond villain

[@paco6096]

@@michaelcarney6280 hahahahahahahaha

[@Pappa953]

Not white washed. ‘WOKE WASHED’

[@rogersimmons8788]

For 'new norms society has adopted' read 'has had rammed down its throat'. My view is Jaguar have jumped on the woke bandwagon, having learnt nothing from others who have taken that route, and have set themselves up for an almighty fall.

[@UberLummox]

In other words, "everyone's out to get ME!" Poor feller.

[@marcopadovano5540]

Because before they were a thriving car company with record sale numbers? They have indeed alienated jaguar buyers… all 7 of them. It was either this or bankruptcy, at least with these the company will still make spare parts for older jags…

[@rogersimmons8788]

@UberLummox Are you referring to me?

[@rootstudioschool]

The E-Type was a very purposeful car. I can't figure out what this car is for, besides attracting attention.

[@lancergt1000]

<a href="#" class="seekto" data-time="90">1:30</a> what the long bonnet (on a electric car) is for an absolutely mamoth front boot 😂

[@Number27]

🤣🤣🤣🤣🤣

[@tested211]

@@Number27 "Frunk" I think is the term...as in "oooh, what a big frunk"

[@JohnPaulHales]

It’s full of cotton wool 😂

[@TamTran-vw7zm]

It looks as though the designers worked their way along the sides, but when they arrived at the front and rear, they just ran out of style. There it looks like a kitchen appliance--or perhaps a bathroom fitting. It id the antithesis of what made jags name in style and sinuous grace. It no longer looks menacing nor filled with coiled grace. This car does not make me want to look at it, nor run my hands along race-defined curves. The front is one huge, barely defined airdam, with sharp edges. How anyone could suggest this is parallel to the E-type has been reading (and believing) his own desperate press releases.

[@MATDMixes]

I've never seen a car so ugly in my life! Jaguar is finished!

[@TassieLorenzo]

Check out the new KIA Tasman pickup truck -- you're welcome, lol.

[@MATDMixes]

@@TassieLorenzo lol 😆 that's ugly too! But this is even uglier

[@2011metalmaniac]

Fiat multipla? Austin allegro? Chrysler crossfire? There's some contenders

[@OliviaComachoho]

Your videos are always uplifting. Thank you for your hard work and creativity!🛣🍧🦄

[@RobinHarding-ep1ud]

Won’t go over speed bumps 😂😂😂😂😂😂