Jamie Thomas Launching A New Footwear Brand "Warsaw" | The Nine Club

[@admrl.555tar]

every Jamie Thomas episode is the best episode. Dude is so well-spoken, dialed, and down-to-earth. Big ups to the Chief.

[@ponyboycurtisx]

#glazin

[@PatrickDelorenzi]

I was about to comment the same exact thing

[@toneohm]

he's a smart man... especially for how many bumps to the head he's taken hah,, he is single handedly one of thee most important people to ever be in the business... he was at the forefront of soooo many things.. so many brands and legendary videos, schooled so many talented pros.. he had an eye for everything.. i was surprised to hear he ever mishandled Zero.. (likely biting too much with Fallen) but alas.... Zero is here to stay.. and legacy is why

[@Chester_Copperpot40]

For sure I was never a huge Jamie Thomas fan growing up definitely respected his skating but was more of a josh kalis Peter Smolik technical skater fan kinda guy. But as I’ve grown up this dude is so interesting to listen to.

[@kylechampieux7403]

Very well said….

[@jasiektaras]

Greeting from Warsaw, Poland ;)

[@AP-op4rc]

Dzien dobry. I lived in Warsaw for a year. Great city. I miss the food there. Greetings from Madison, Wisconsin.

[@lignosulfoni]

@@AP-op4rc Hello Wisconsin ! :) Greetings from Poland ! :)

[@BJLp79]

Warsaw Indiana

[@andrewmiranda5115]

Warsaw, North Carolina here.

[@livelikegold968]

Jamie Thomas is the perfect example of somebody that has earned their name in the industry. Ideas, Hyper Focused, Consistency, Execution. Jamie has earned every thing he has done for/in skateboarding!

[@Bizarreparade]

Toast AND jam

[@thomasrainbow]

So well said yes!

[@ilikeemerica9619]

The shoe bag back and forth was hilarious. It will go down as the great shoe bag debacle of 2024

[@paunchcoorlightly4000]

"Looking for room in the market that no ones filling" then describing exactly what Last Resort's doing except LR is supporting a team and paying attention to what's current.

[@lamBETTERthanY0U]

Jamie is cooked

[@Mau5lex]

Never heard of them tbh

[@tophfingerboards]

facts

[@paunchcoorlightly4000]

@@Mau5lex That's fine that youve never heard of em but Jamie is an industry head and claims to have studied the market. You should check out and support Last Resort. Ran by Pontus Alv (Polar) and they support lots of youger skaters and recently collabed with older heads like Jason Adams. People claim that skater owned shoe brands don't exist and then dismiss newer brands just because they aren't locked into constant nostalgia bait like sole tech. It's fine to like the past but skaters are too OD on hating everything that the "kids" like just cause its changing. As if skating isn't always changing.

[@reesesilver6819]

Was looking for this comment. Only because last resort Ab wasn’t mentioned.

[@caseyaylward8853]

Jamie should 100% put CRob on the team. Think about it. Jamie is marketing to older skaters, which is Chris. Chris still rips...on curbs. And Chris is a skateboarding marketing/promotion machine. A Warsaw/Nine Club Chris Robert's pro model show would sell out immediately

[@BigDog8162.0]

Truth

[@ALightShiningInDarkness]

Jamie's new shoe brand is what I've been looking for as an older skater. Something more mature for all uses. Great concept.

[@Mau5lex]

People in the comments have been mentioning Last Resort as similar style and price. Check it out 😃

[@ALightShiningInDarkness]

@@Mau5lex Will do, thanks for the heads up.

[@OdawaTraveler]

I think these look way better than Last Resort. Just my imo.

[@Mau5lex]

@@OdawaTraveler me 2

[@E_L1000]

Just say it Jamie: The flames on the Straye shoes are atrocious. Best of luck with your new brand!

[@sk8erx0877]

Once I seen them do that and vans tried to hop on I stopped with the Strayes lol 😆

[@kenthanson]

I had not seen them in a bite and just checked on their offerings while watching this and once I seent those flames I puked a bit in my mouth.

[@MrJared93]

I had been looking for months for the zero buisness misfits deck. Everyone I found was way too much money. I ended up commenting on one of Jamie’s instagram posts. He told me to message him on garage days sure enough he got back to me pretty fast and sold me a signed one for a decent price. Fucking love Jamie he’s always been my favorite skater since being a teenager. Wish him the absolute best with Warsaw!!! 🖤

[@MaynardOwns]

I just saw one hanging in a vans store are they hard to find? Edit nvm it wasn’t the zero business one.

[@Mau5lex]

Now to show appreciation for him, buy the shoe 👍🏼

[@henrychinaski7861]

Damn that’s a sick story

[@johnnyresin]

Find someone who looks at you the way Jamie looks at these shoes. That's true love right there! 💚

[@toneohm]

Leather.. IS the single best material, hands down, for footwear.. its been used since the dawn of man.. its versatile.. its durable.. its comfortable.. and it gets deep.. and i mean, real, full grain leather.. I'm one of those people that buy US handmade boots @ $600-1000.. but they're all leather construction as well and that's where you get the prices..White's Boots, Nick's, Frank's, Wesco.. stuff that's generally hand lasted, even hand sewn.. but the materials.. leathers can be really expensive when you use the really good tanneries... so to hear Jamie used a pig suede... something actually organic.. I'm impressed.. 99% of the shoes out there are synthetic materials that fall apart quickly, offer no custom fit over time, and they make your feet sweat even more.. great stuff on the pig suede.. sounds quality

[@E_L1000]

Vans, Simple, Emerica, Adio, Circa, Fallen, Straye, Warsaw Jamie has been in the skate industry for a long time.

[@jojod407]

Don’t forget Etnies lol

[@MikeVelez-rj4lw]

You can put me down for 2 pairs!!! I’m 37 and been a JT fan since 2003 . every JT shoe has always been good Quality!!!

[@tride.design]

I don't like the fact that the whole video seems like an ad for Warsaw but I enjoyed to learn all these things about the skateboarding shoe industry from Jamie. He is an amazing guy that did a lot for skateboarding so I believe he truly deserved to have such a long ad here. At least it's honest, transparent and insightful.

[@PaintGuy]

Tbf, no matter how they did this it would seem like an ad. No way to have him on talking exclusively about his new company without that.

[@JB-ek5fi]

An ad where he says he took someone’s drawings and jacked all the work and proceeded to “butcher” it for months to create Fallen. What an all star guy!

[@MisterDebonaire]

He probably paid them for this ep...

[@thomasrainbow]

I personally saw it as the complete opposite. Didn't seem like an ad at all. Just a rad dude showing all his friends what he's making because he's super creative and works hard.

[@talonmathis8397]

I love that he said David Bluetile is getting shoes!!!! If you’re in Columbia South Carolina go get em!!! 🤘🏻🤠💜

[@tomsativa]

Dope. We appreciate yall being there for us on our Monday mornings!

[@matthewbrandon267]

Dam i am 40 and this is exactly what I was looking for. Not a huge logo, just a chill shoe. Jamie is the frickin man!❤

[@Donuthead2143-k3s]

The Logo is huge wat u mean

[@thomasrainbow]

@@Donuthead2143-k3s That's only the Ed shoe

[@toneohm]

my childhood friend Shawn from Philly.. i think was on flo for Fallen.. hooked me up with 2 free pairs of Fallen shoes.. so sick.. this was like 2010

[@BlueSk8ingBanana]

Yasssss!!!!! And I just left a comment last week to bring Jamie back again. So stoked to see the dude on here again.

[@Papadopolous94]

I’m 30 and right in the demographic for what Jamie’s going for here. I only wear completely black or white low profile shoes to skate, mostly the Nike Shane’s. But I’m also always on the lookout for skateable loafers as my go to shoes for work and going out. If Warsaw made some black loafers I would definitely cop a pair.

[@searchforthetruth1]

Cough ipath cats cough

[@Papadopolous94]

@@searchforthetruth1 nah nah they ain’t it. More like Hours is Yours Cohiba and Globe Liaizon

[@moegerms]

Jim Greco has been releasing loafer skateshoes for 15 years lol remember his shoe on supra? That was 15 years ago now!!! Even today if you peek his IG he's selling a black loafer that can be skated. HAMMERS

[@jasonhernandez6775]

A 30 year old saying "cop a pair". Grow up

[@Papadopolous94]

@@jasonhernandez6775 just trynna stay hip homie, ya dig? 🤙

[@jasonbiros1465]

Not hating. Just saying... Last Resort, Straye, Hours is Yours. Hell, even Gravis got the jump on this.

[@notyouraverageinternetuser]

But bro u can wear these to church

[@BigDog8162.0]

He mentioned Gravis

[@DrAlanQuan]

I literally have no idea what any of those words mean 😂 are they people, brands, content creators? No clue haha

[@00ooo000o]

@@DrAlanQuan they're all sk8boarding footwear companies that have been created somewhat recently

[@nickc4761]

Always happy for a Jamie Thomas episode! I've been following the Warsaw IG account for a bit

[@kl5818]

Only the best for Jamie 🤞and The Nineclub 🤞

[@conrad520]

Jamie’s first Circa ad is what made me a fan and he’s been my favorite ever since

[@OdawaTraveler]

I want those white low tops with the laces. I'm 38, and those fit my vibe! That crew neck is dope! I'll take that too.

[@jhi-fly4awhiteguy]

Let's have a 🥜 butter whiskey shot anytime Jamie says "hang on a second" to Chris

[@myuzskateboarding]

I think nine club needs to think about things a little more before they speak. We do have skater owned shoe brands. Last resort (pontus alv) Hours is yours (Bryan herman) Savale (Alphonso rawls) How long has Lakai been doing it? Dude, Lakai! Come on

[@cyberinsurgent9910]

Wait at what point did they say we have zero skater owned shoe brands??? seems to be an acknowledgment of skate owned brands, they even mentioned Rawls? I thought at a point Lakai had went under and or sold or merged, then again I don’t know and may have got that from a John Hill video so no telling where he got it🙃

[@STEEL4122]

None of those brands are successful (except Lakai). But I would put éS, Emerica, Etnies, Fallen as skater owned. They technically might not be right now (skater ran not owned at this point) but they have been for decades

[@filmstudioaus]

Appreciate you Jamie, and the Nine Club whole team. Waiting is Aus ;)

[@Sellbow]

Hey Jamie if you're reading this- the terminology you were looking for at 1:01:10 ish was "economies of scale".

[@The-skate-collector]

Jamie please put a couple pairs up on garage days eBay during online release 🙏 stay blessed excited to see your new journey

[@Ryan_horner]

The way Jamie talks about his Warsaw brand makes me want to have them. He puts a lot of thought into it.

[@GravelordWrust]

"It just so happens you're launching a brand within a week of this coming out." No, dude. That's why he's there. JT appears when he needs to promote. Respect to The Chief. Dude's a consummate professional, and the man don't quit. Legend.

[@ulukalakar]

Yes, I'm 2 minutes in and already love it! Jamie Thomas and he is talking about shoes!❤🎉

[@saucethebosss]

Gravis type of brand is needed. Love the subtle branding and neutral colors, think he’ll do well. I’ll definitely buy a pair when they drop. I’m a 26 year old BMX rider, so add that to the target demo Jamie 😂

[@losangelespride5893]

Man the Fallen Forte was one of my favorite shoes ever off and on my board. I hope he brings back a similar silhouette with War Saw!

[@org-class-uy6yu]

I see many similarities between how Jim Greco and Jamie put out product. The underlying feature is that they put a lot of experience behind passion in everything they do. I'm definitely taking notes.

[@gunpla_sk8]

Definitely gunna get a pair of war saw for everything skate and chill

[@finnessejets4231]

Growing up in skate culture. I respect and admire those that have this type of business mind and vision for the company. Shows you OG skaters think of ways to support their family when they’re no longer in their prime.

[@youngthompson03]

I just knew he was going to say Gravis, but I was still stoked when he did!

[@livingbranches777]

So glad to hear the name "Scott Stevens" and "Dan from Theory"! Scott actually gave me a deck Jamie gave him a little over a year ago when I was getting back on the board again. Now Im skating as much as work and family allows, having fun learning new things. God bless you Zero family!

[@BigDog8162.0]

Warsaw needs a Nine Club colab! That would be Dope

[@stevensanchez5723]

Listened to this at 2x speed, surprisingly good. Respect

[@Ale.alvargas93]

Being a skater and a startuper having a JT episode is just gold ❤

[@ianclements47]

I think jamie talking about the happy meal toy forbthe crob customer is the first time ive ever really truly laughed during a nine club interview.

[@ianclements47]

I would take either of those white shoes right now for $100. They look way better than the last resort shoes that have the laces go too close to the toe.

[@Mau5lex]

You’re right

[@Fadesign100]

I was sponsored by Gravis when I rode for Burton and now I find myself buying new Gravis shoes on Ebay when I find them. Jamie is right about how sick that brand was and how there is a market for that demographic now.

[@PaulHintz914]

My first legit skate shoes were the Adio 5.0’s accompanied by a ZERO Bold complete. THPS and Misled Youth influenced those decisions. Thanks Chief!!

[@psarekt4591]

i’m NOT USING a shoe bag! 😂

[@MaynardOwns]

Just wait til Crob drops a like on this comment.

[@BigDog8162.0]

I could listen to the Chief talk all day 🛹❤️

[@danmasontree]

Good episode. Hyped on the stuff. Little torn on some of the stuff Jamie was saying though. He starts off by saying there are no core brands anymore and wants to do that. Cool, but then later he gets very stern on the fact that this isn’t a skate brand and a life style brand. Not sure if he’s worried people will be upset if they see Warsaw at a higher end store or just using skateboarding to make it there. For the record, def gonna buy some shoes

[@officialmilitaryskate]

Love hearing the in depth details of the business perspective

[@k6nga]

last resorts exist

[@3bli]

these look a lil more premium m but we'll see

[@firstlast4516]

you kids are such a bunch of negative assholes

[@TongueOfCrow]

Jamie conveniently forgot to mention that

[@k6nga]

@@3bli true some of them look unfinished tho not a huge fan but i dont hate it

[@ponyboy7825]

I will say the sole (bottom side rubber) on last reports are really bad. Even chill ass grip like jessup wears that rubber out n like 3 days. For that alone, I’m gonna give these a try

[@BentMode1989]

Whaaaat!!!! This is going to be siiiick!!! Glad you Ol Buddies took a break 👌🏽

[@joshmccrow7109]

Sorry my comments are linear to my viewing of the episode- but the Bryce Kanights colab has got me jazzed! I live near PDX and have met him a few times. I cannot wait to see that!!❤️

[@kalanikaulukukui]

An extra bag is so helpful! Also stoked that the soles are the same color as the shoe instead of being plain gum rubber

[@ace51017]

Exactly the kind of shoes I was searching for!

[@zacharyjohnson1987]

Shout out to Roger, underrated slappy skater.

[@maupe8359]

He and Mike V tell the best stories! ❤

[@thesinsofjcooper2328]

Unfortunately they won't sell.

[@baseplatedesign]

Love it. Jamie Thomas episodes are always the best! I may be biased as he’s my favourite skater, but the detail and backstories and process he explains is always interesting and inspiring 👊❤️

[@siuming1748]

Been looking up to Jamie Thomas since I saw fulfil the dream as an 8th grader. Will definitely buy a pair

[@MisterDebonaire]

@@siuming1748 JT wasn't in Fulfill the Dream... and he didn't skate for Shorty's... perhaps you mean Muska?

[@PeepGamePopoff]

I’m dropping footwear for holiday myself and everything Jamie said around the 1:00:00 mark is crazy how I’ve had the exact same thoughts / rollout plan for over a year now wtf

[@thefasquegabbabandit]

when i think understated , i think big white on black logo with lighting bolts. that will be perfect for my workplace haha

[@thefasquegabbabandit]

i really thought the shoe was going to be all black

[@someduder5786]

I mean, he nailed it--I am 39, been a Thomas fan since I was a teenager and I really dig this idea/mission/product he's cooked up. Def plan to support.

[@jonathanrbryce]

Jamie, please do a master class on entrepreneurship. You’ve been a hero of mine in skating/faith since I was a kid (I’m 40 now). Keep on pushing brotha

[@psywarltd.1984]

The JT Emerica was my favorite skate shoe. It was so awesome and simple in an era of giant tech cupsoles. Looking forward to trying some Warsaw shoes!

[@thomasrainbow]

I think the product focused episodes are cool! I'm not even into skate shoes but found it all super interesting! Plus Jamie is such a legend and business man! Skaters supporting skaters!

[@unolighting512]

Brilliant episode, can never get enough JT!

[@crustycatfish]

I would totally buy a Warsaw X Zero shoe. Please do it Jamie 🙏

[@markbryanpo]

SHIFTY MANUAL is the best way to end this episode!!! What a great episode.👏

[@JoePlatt1]

So they're pretty much just Last Resorts...

[@k6nga]

exactly what i was thinking

[@_barnac]

reminded me of opus as well, simple colors and designs except opus sponsor riders

[@cyberinsurgent9910]

Except they don’t tend to be using high-end premium materials and focusing primarily on that throwing through their shoes and prioritize casual lifestyle type of footwear with skateboarding as an aside. They seem to be a skateboarding shoe for skateboarders from their own about page and have a few models that may be more lifestyle shoes like the goofy loafers many brands do but never get mentioned like Globe and gravis who have been around longer than LR and also have a lack of lodge logos etc. But the second somebody hears no logos they instantly go to LR and pretend they created, ended something so unique and so wonderful and so novel and so imperative to a skateboarding shoe for skateboarding skateboarding, skateboarding skateboarding skateboarding. 🤣🤣 That is to the people who overstate the lack of a logo that is, not simply people who like it and it’s cool, that’s fine, but the ones that go apeshit over and again pretended something new and remarkable. So maybe he’s talking about a shoe that is supposed to be high, premium materials, not here and there, but through and through, and that is the specific focus, not a few models here and there that kind of have those things as well as a primary focus on lifestyle casual types of shoes, not here and there models that may do that. It’s like people take the lack of logo and Corporate aversion and so LR is the only thing that exists in their brain even for companies that predate them and pretend, especially corporation sentiment is some unique new thing they “own” 🤣 Even Ipath has some models with less intrusive logos but I guess simply not doing that at all gives you extra praise somehow which is the only credit you can really give to LR regarding that again when you see, it’s not even at all. Which to be fair I don’t think they really claim that unless I missed something, it’s usually the fans, often GH told me so types that hard-core have a autistic fixation on it like it means something of actual value or substance for a skateboarding shoe that’s made for skateboarding. Maybe they’ve carried that torch since the few other brands that do it never come up the second somebody dares mentions not having a big logo focus. LR for the win, I just hope they actually skate incredibly well and wish there was an ironically more focused on the skateboarding shoes and how they skateboard over silly shit😒 some are so unhinged that they say they like a lack of logos but then the second some other company steps up to try to continue that and offer more variety to that thing they LIKE, they come at the company lmao. And here I can see the difference because people can believe that he was stepping on the toes of LR even if I did not get that impression, but I don’t see other brands doing that or giving that impression but they get attacked by a portion of people because again they don’t have a logo. Also, just because he’s going for something more high-end doesn’t mean it’s going to be of substance but maybe he means everything he said, not just the one or two things. People are focusing on when he talks about fulfilling a void. If not I’m gonna have to join the LR hit squad and come for him disrespecting like that 🤣 which I don’t think anyone here did at least in this thread. But I’m also going to recognize gravis and Globe, I don’t even know if it’s gravis I don’t actually care.🤣

[@robertgilfillan3221]

Last resort isn't a sophisticated, elevated brand like he's going for.

[@kenthanson]

@@robertgilfillan3221LR seems like it’s for 25 year olds who skate but also went to an Ivy League school.

[@nicholasfarris7744]

When jamie speaks, we all listen. The guy has the best insight and stories in all of skateboarding

[@TruthSpeaker3]

0:42 “low key, no logo etc”.. turns sneaker around WHOA that logo is super loud and would never work for a dressy event!

[@noediaz2392]

Awesome to hear about the process of this company

[@lamBETTERthanY0U]

Aanndd we’re back with another 2 hour paid advertisement

[@KapiKani-q5r]

Jamie, you're the best! I'm excited about your 'comeback'. Pole-skaters LOVE you all the way! Thank You for incorporating bit of Poland into your new project. Big Love Brother. All the Best to You

[@watsupwitdatpodcast]

Instant click when I see Jamie on the Nine Club

[@BigDog8162.0]

So Nice can’t wait to buy a pair! The top tier materials and style of the shoes reminds me of ALF’s shoe company Saval’e 👊🏾

[@jair5159]

I honestly had to say you guys are the new thrasher magazine. An honest look at skateboarding what has thrasher done lately? No king of the road nothing cool in years I think thrasher magazine is done, especially when you see Kim Kardashian wearing a hoodie that says thrasher magazine.

[@Gianni-zv9tv]

Shoe bags are legit! Great for traveling, used to put my skateshoes in one to pack in a duffle, keeps em off the clothes!

[@DeejayPrawn]

Gravis does exist now, and as the other comments on here say, what about Last Resort ?

[@stevenconaway8712]

Not launching in Poland is crazy!

[@Ruperth316]

Jamie can start a company with only him as the team rider and that shit will sell well.

[@650AFTERHOURSOC]

True but those shoes are pretty wack 😆

[@TRAVIESO_NA]

@@650AFTERHOURSOC they are very basic. and i doubt will translate in 2024 shoe market

[@hunterspiri7830]

Literally your prime demographic. 33. Grew up skating. Don’t skate anymore. Still wear very simple skate shoes black white and gray. I don’t like big logos, love simple and clean. I will be a customer. Good shit

[@halcyon_index]

He mentioned being inspired by Gravis. Then the topic of a shoe bag came up. Gravis used to have shoe bags. He might’ve gotten that idea from Gravis. I had a pair of Gravis back in the day. Don’t have the shoes anymore but I still have the bag.

[@henrychinaski7861]

Was expecting a lot of hate in the comments but surprisingly a lot of positive glad to see that

[@2Old2Skate]

Model skater, always good vibes. Good luck with the shoes Jamie.

[@heartbreaklalo]

Dude I’m HYPED for WARSAW!!! I LOVE the aesthetic, and the vision. I fuck with the brand and will definitely be supporting!!! Can’t wait to get a few Low Tops and Hoodies!!! 🙏🏼 Wish You and the brand nothing but the BEST Jamie!!!! We only going up in this world! I’m born and Raised Lancaster, CA but have been in Texas since 2012. But BEST BELIEVE I will be rocking and supporting WARSAW out here!!! 🤙🏼

[@gabrielherrera4643]

To Jamie it’s the work ethic that much match your talent. And Jamie is the combo of talent and work ethic

[@BradleyJokerst]

The blue Vision’s and the white Jason Lee Airwalks are my two favorite skate shoes ever.

[@BrandonHackett-lv4yp]

3 hour long promo for new shoe? I hope not.

[@Eyesata]

Hahaha I've never had a shoe that came with a bag and I will probably never use it if they did, I'm with you, Chris!

[@bloodshot6]

DOPE sneaker, I like his explanation of leaving the logo out.

[@rabajdajr3001]

How many different shoe companies is this guy going to try and start? Give it a break already Buddy

[@sk8erx0877]

You ever met Kris Marcovich ? 😂

[@rabajdajr3001]

@@sk8erx0877 lol exactly

[@Neritos]

Many many greetings wishes to you for keeping it alive !!!

[@JT-un7dc]

Cool, I hope it's a great venture for him. Warsaw Poland is the first thing that comes to mind. Might be the best name for the European market.

[@rebeccathompson9326]

Jamie, you rock. Given the minimalistic branding on the uppers of the shoes, would be cool if the bottom had the logo that is left behind as a shoe print. :-) Hope you're well in all ways. ~Rebecca (from the ol' Innes days)

[@oscarvelascotorres]

I have always supported anything that Jamie reprs love the style , the history and honesty which he brings with every project.

[@kevincollins8620]

5:01 I still rock with Vision. If anyone older is looking... JCPenney had the og vision sweats and such. Looked great last spring when I saw em

[@drewbronig]

Fascinating episode!

[@DarkoNomad]

Awesome, I'm very curious to learn these kind of business stories behind the skateboarding industry.