January 15, 1978 Super Bowl XII Commercial Breaks - WBMG (CBS, Birmingham)

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Commercial breaks taken from the CBS Sports presentation of Super Bowl XII on CBS affiliate WBMG (now WIAT) in Birmingham, AL.
Date recorded: Sunday, January 15, 1978
00:00 - WBMG legal ID (1977-78 "There's Something in the Air" CBS network promo campaign graphics)
00:05 - 7-Eleven
00:35 - Kawasaki
01:06 - Wang Computers
01:35 - Sheraton
02:06 - Haggar
02:36 - RCA ColorTrak
03:06 - Ford Futura
03:38 - Master Locks
04:08 - Coca-Cola
04:38 - Avis (featuring Jeffrey "George Bluth" Tambor)
05:08 - Miller High Life
05:38 - New York Life
06:08 - CBS "All in the Family" promo
06:19 - Ford Trucks
06:49 - Pentel Rolling Writer
07:20 - Merril Lynch
07:50 - Schlitz Light
08:20 - AMF
08:50 - Ford Fairmont
09:20 - ITT
09:50 - Delco Freedom batteries
10:20 - Transamerica
10:50 - CBS "Entertainer of the Year Awards" promo
11:01 - Boeing
12:01 - Budweiser
12:31 - Ford Thunderbird
13:01 - Avis
13:32 - Norelco
14:02 - Allstate
14:32 - CBS "All in the Family"/"60 Minutes" promo
14:52 - CBS "CBS Sports Spectacular" promo
15:13 - CBS "Entertainer of the Year Awards" telop promo/network ID
15:22 - Jim Skinner Ford
15:52 - Eveready
16:23 - Ford LTD
16:53 - United Way
17:52 - Bache Securities
18:22 - Magnavox
18:52 - Ford Pinto
19:23 - Coca-Cola
19:53 - CBS "Monte Carlo Circus" promo
20:04 - American Express
20:35 - Kawasaki
21:05 - Ford Trucks
21:35 - Miller Lite
22:06 - CBS "Monte Carlo Circus" telop promo/network ID
22:15 - Magic City Dodge
22:44 - City Federal Savings & Loan Association
23:14 - WBMG legal ID
23:19 - Bell System
23:48 - American Bankers Association
24:19 - CBS "The Fighting Nightingales" promo
24:29 - McDonald's
25:29 - Sylvania Superset
26:00 - Ford Fairmont
26:30 - Transamerica
27:01 - Budweiser
27:31 - Ford Futura
28:00 - Miller High Life
28:30 - CBS "Bug" telop promo/network ID
28:43 - Jim Skinner Ford
29:13 - Bonanza Sirloin Pit
29:43 - RCA
30:14 - Poulan Micro XXV (Joe H. Brady & Associates tag)
30:44 - WBMG "Liar's Club" legal ID
30:52 - Gillette Atra
31:21 - Right Guard
31:53 - BF Goodrich
32:22 - CBS "The Fighting Nightingales" telop promo/network ID
32:32 - Food World
33:01 - Adamson Ford
33:29 - WBMG "Liar's Club" legal ID
33:34 - Trac II Shaving Cream
34:05 - BF Goodrich
34:35 - Gillette Atra
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#WBMGonCh37 #WIATonCh37

[@gmwcfhg]

Jeffrey Tambor in the Avis ad also went on to play Hank "Hey Now" Kingsley on The Larry Sanders Show

[@ruallyruiz714]

R.I.P. Pele.

[@vern7424]

OMG, Thank You! 1978 is one of the few Super Bowls that I have yet to find any ads from online. I believe 1967, 1968, 1970, 1974, and 1977 are the only ones left that have yet to have surfaced online.

[@cynthiahumayun9565]

My parents were in a Marine Corps commercial that apparently aired in San Diego during this Super Bowl. I am looking for this commercial because my parents have never seen it!

[@gsnfan]

Ad time was a lot cheaper back then. Now for a 30 second ad in today's Super bowl cost millions!

[@jolofssonholla]

Nice time capsule there! My local CBS station was in Huntsville, but sometimes if we turned the antenna we could get this station. Would love to see old full tv progams or football games with the commericals included if you have them.

[@romelovesdan]

35 minutes of commercials during a Super Bowl.....we now get that many by mid second Quarter!

[@brentmann2988]

9:50 Jake Holmes was one of the all-time great jingle singers.

[@friesareyummy]

That logo looks funky, even for 70s standards and the decade was (DISCLAIMER: he following words are an understatement) funky funky 😂 Joking aside though, awesome video as always!

[@ChristopherSobieniak]

Don't forget skunky!

[@friesareyummy]

@@ChristopherSobieniak 😂

[@luisreyes1963]

I suspect that boss in the Wang Computer commercial became the Dunkin' Donuts guy. 🍩 Also, there's James Coburn for Schlitz Light Beer. 🍺

[@jackdemus7890]

The station i.d. is very similar to WSBT-22.

[@darrylh1971]

4:38 is Avis, not Hertz.

[@Channel37TV]

Corrected. Thanks!

[@luisreyes1963]

Could that have been Jeffrey Tambor running in that Avis ad?

[@Channel37TV]

​@@luisreyes1963 That is indeed Jeffrey Tambor

[@MrSchimpf]

26:02 "The South shall rise aga-" Ford Fairmont -"The hell you will!" 🤭 Chicago, Denver and Albuquerque - "We...didn't do anything. Why, dude?" Ford Fairmont - "Des Moines knows what they did. 😒"

[@luisreyes1963]

Bet the Japanese were laughing their heads off at that Ford Pinto ad...😅