Jay-Z's Business Partner: How To Transform Your Passion Into Profit (& make MILLIONS)

In this episode, we welcome Fanatics CEO Michael Rubin: a distinguished businessman and social justice advocate known for spearheading several multibillion-dollar direct-to-consumer ventures, specifically in licensed merchandise, trading cards, and sports betting. Michael provides meaningful insights into the common pitfalls in brand building, loving what you do, and the flaws of the United States criminal justice system.
Michael shares how his journey in entrepreneurship began, his eyewitness account of unfairness in the American court system, working with Meek Mill, Jay-Z, and Desiree Perez of Roc Nation to spearhead the Reform Alliance, and how to balance work and family life. Throughout the conversation, he discusses the pursuit of exceptional talent, how routine-setting positively impacts productivity, and the strategic setting of billion-dollar goals.
If you like this episode, you'll like my conversation with businesswoman Emma Grede: • The Business Expert: T...
In this conversation, we discuss:
00:00 Introduction
00:58 We All Start From Somewhere
02:51 Pursue Your Passion for Entrepreneurship
04:50 Evolution of Entrepreneurship
07:30 A Peek into the Trading Card Business
10:20 The Biggest Mistake When Building a Brand
13:35 Financial Success is Loving What You Do Everyday
14:26 You Don’t Stop Learning
15:30 The Role of Pattern Recognition in Business Success
17:10 The Quest for Incredible Talent
21:50 Routines to Help with Productivity
23:33 Defining Your Worth
25:22 The Reform Alliance
30:35 The Billion-Dollar Goal
33:30 Family Life in the Midst of Success
34:18 Finding Balance Between Career and Family
36:22 How to Prioritize What Matters the Most
40:30 Michael Rubin On Final Five
Episode Resources:
Instagram / michaelrubi...
Twitter / michaelrubin?ref_...
TikTok / www.tiktok.com/@michaelrubin?...
www.fanaticsinc.com/
reformalliance.com/

[@JayShettyPodcast.]

I’d like to invite you to join this community and subscribe to the channel. By hitting the 'Subscribe' button, you're not just becoming a subscriber - you're choosing to make a positive difference in your life.

[@AzulaZuko100]

@ Jay Shetty Podcast… people should have known you’re a fake as soon as you started being around with celebrities 😂 🚩 sorry J. Robin Sharma. You’ve read the book. It’s amazing right.

[@supafly4041]

We need an assertive class from Mr. Rubin, dude is the real deal.

[@grinnomad]

Hey, check out my mindfulness interviews. Thank you for being here 🌳

[@magicalpodium]

His charisma is next level. You can tell he goes all in on his hustle 100%..

[@AlbanianTank]

Dang this guy is really humble for a billionaire, truly respect him💯

[@tzfunchannel]

Humble? You don't know shit about him, what do you expect from him when he's infront of the camera?

[@Zolandoo19]

As a person that is putting my business together (for the first time) and have zero experience and am very scared, this motivated and helped me to continue and keep going forward

[@yordanosgossaye1116]

Amazing he is such a great inspiration for all of us tnx jay all the way from Ethiopia!!!!

[@user-yx2zu6tf9i]

Ekla Chalo Re (Rabindranath Tagore) If they answer not to your call walk alone If they are afraid and cower mutely facing the wall, O thou unlucky one, open your mind and speak out alone. If they turn away, and desert you when crossing the wilderness, O thou unlucky one, trample the thorns under thy tread, and along the blood-lined track travel alone. If they shut doors and do not hold up the light when the night is troubled with storm, O thou unlucky one, with the thunder flame of pain ignite your own heart, and let it burn alone. . This poem & it's creator needs invasion..🔥🔥😤😤

[@ski9673]

this is top 10 interviews on how to accomplish what you want online period.

[@gre9467]

So cool to know that Fanatics isn't just a great name for a business that caters to fans...but Michael Rubin really is a "fanatic" when it comes to life, business, and entrepreneurship. It's inspiring, because he's authentic.

[@oumy7]

This guy definitely deserves a Netflix documentary

[@Diamond_Motivation]

I love this!! It spoke to my spirit!! Let's get it done!!!

[@gabepeters527]

The best creative channel Ive found to date.

[@DominionAnako-bb7ry]

I appreciate your video. Keep it up

[@nathanleung5592]

The podcast l truly believe l will keep following in 2024 to make more impactful differences in my growth and life ahead! Surprise to not see the description on this episode. Keep up the great work Jay 😊❤

[@JoannaGarzilli]

Amazing episode! Big fan of Fantatics so it was awesome to hear how Michael thinks,. His routines. Candor about his negatives and how he uses them to be better and do better.

[@user-us6un4hi1w]

Loved this!!

[@tinayoung3646]

This resonate with me don't be afraid to fail or your never going to take the shot. I have missed out on alot of business opportunities because I was afraid that I would fail.

[@greenmidas981]

Being fearless isn’t enough. I’ve been fearless my whole life. Let’s be real, success is mainly based on natural born abilities, mixed with luck. Even people who say, I put in the work and learned new skills…. Guess what, being diligent and learning new skills, are actually natural born skills in most cases. Some people just learn easier than others, some people have a better chemical balance in their brain to stay focused, a lot of it also has to do with health more than people care to admit. And not everyone starts at 0 in life, a lot of people start at -1000. The truth is, a lot of people’s success has a lot more luck than they care to admit.

[@grinnomad]

Hey, check out my mindfulness interviews. Thank you for being here 🌳

[@user-s4k9s399]

Think you did him kinda dirty with the title bruh 😭Michael Rubin's name can definitely stand on its own.

[@lisasingh1222]

Hey Jay, awesome interview.." no but!!! Just go for it" Am an entrepreneur in startup stage...in the phase of Collaborating Connecting... I feel stock lacking the motivation from not being around like minded people. Would love an interview with entrepreneur's who struggled with this and able to find that team to connect and Collaborating.

[@dejionime6036]

Great point Lisa. Its the dilemma for most start ups - finding a tribe with likeminds. What sector are you looking to operate? Mind sharing? I'm an entrepreneur myself.

[@gracejasinthpriyadarsini2489]

Always my favourite speaker Jay genius l love his speech very much.

[@wherezenith2856]

He's pretty inspiring but I'm trying to figure out why he was slacking off the first 7 years of his life.

[@emmanuellaosafo-a6701]

😂

[@tyali84]

🤣🤣🤣🤣🤣🤣

[@JAMESKEEPTRYING]

😂

[@umbhacanga]

😂😂😂😂😂😂😂

[@jennyosborne6571]

Maybe he had a good reason

[@irenes.8731]

Thank you for sharing this interview. Your absolutely right when you said we need to hear this. This interview was packed with great advice.

[@shunwilliams6180]

Thank you so much for sharing this amazing video ❤❤❤

[@TusharKale9]

This is amazing. Thank you for sharing :)

[@HonestlySpINKing]

O wow i love youu. You made me feel so normal. I don't have much of a work-life balance. I love that mindset if you disconnect it is like you are taking away from the other.

[@darthseti9492]

Why did you choose to go with Jay-Z's business partner instead of saying Michael Rubin?

[@truechild1917]

Was just wondering what’s his name!

[@WrestlingAD]

That was excellent thanks fellas. We all could always use a pep talk. This is it. Appreciated 💪

[@tjdonaldson9539]

Great conversation! - Love the monk piece

[@MichaelMacaque]

great show- Mike Rubin is the real deal!

[@smartgift3613]

Thanks for sharing🤗🙏

[@aishaalayande4007]

I loved this exchange so effing much!!!

[@lifestylebysalms]

Best podcast.❤

[@grinnomad]

Hey, check out my mindfulness interviews. Thank you for being here 🌳

[@aysewithalina]

THIS - this is what just activated me, wow THANK YOU. I am going big on my dreams, no more excuses. Thank you

[@LoveAnge-hh7xc]

❤❤❤

[@44colors]

Taking notessssssss

[@williedeananencounterwithg439]

Great interview....

[@vickid3081]

Valuable entrepreneurial insights shared.

[@grinnomad]

Hey, check out my mindfulness interviews. Thank you for being here 🌳

[@Jayhawkfinance]

this guy is a dawg. no wonder he's in the position he is with Fanatics!

[@user-yx2zu6tf9i]

I want to ask a question from pyarey afzal miyan....do lord shiva or goddess kali have any planning & strategy for those ,who don't believe in the idea of submission & surrender.??.,🔥🔥

[@teresatennis]

This guy is great! I love he said, "he didn't want to be on Forbes for his worth and then Jay makes the thumbnail, "I made 10 billion". No hate Jay, just funny

[@denovang5964]

He shares the same energy as the ceo of Airbnb

[@genius-ediot]

one thing about this guy. he's going to work.

[@HonestlySpINKing]

Omg thank you for saying big/major companies also have things they suck at. That is soo real

[@shontaturner1208]

This episode was very Interesting and down to earth 🌍

[@grinnomad]

Hey, check out my mindfulness interviews. Thank you for being here 🌳

[@HonestlySpINKing]

I loved Michael's Top 5 answers

[@HonestlySpINKing]

Let me go see if it is a short on your channel

[@cobyhizkiya3756]

Fav .. any relation to Rick Rubin??

[@dennisadams93]

Love Mike Ruben!!! 🔥🔥🔥

[@sharquishajones]

*Rubin

[@danspooner185]

Out of the whole interview the thing that hit hardest for me was Jays comment about Disneyworld. I haven’t started my business yet but I know exactly what I want to do and a lot of it is based around how Disney makes people feel. I’ve been studying and visiting that place for years - this has let me know I’m on the right track 🙏🏻

[@HonestlySpINKing]

Wow that is awesone

[@HonestlySpINKing]

I have work/business dreams all the time

[@ampairedaphine6761]

Amazing 😍

[@user-yg2hn6sg2y]

I like this 👌 😊

[@nasirmack762]

I feel like you guys should change the title of this video. Michael Rubin was making big moves before Jay Z. To belittle him as “Jay’s business partner” to get views is disrespect to his brand. I met him and his wife personally, he super’s humble and down to earth & cares about Philly.

[@hungerbreedssuccess]

I’ve got hunger breeds success apparel for you & Michael Rubin

[@GodsHeart18]

i already resonate with what mr rubin is saying.He said " i Love to hustle, i think i came out of my mothers womb as a entrepreneur. And the way he learns is taking a little bit from the people he knows and mix all that shit up! Thank god i stop watching Andrew tate nterview with Piers Morgan and started watching this. LETS MAKE THIS MONEY NYC!~

[@alexjoh13]

My dream podcast guest would be a toss up between Rubin and Cuban. One day.

[@monicatill4450]

Michael Rubin 👏

[@pramodtiruwalbishwokarma1997]

Hi @JayShetty, thanks for inspiring and helping me to live better. I have been following you and your wisdom from many years and it has impacted me and my loved ones in many ways. I am not a business expert 😅 but I am wondering if I can give you one suggestion to save some money for your dress. You don’t have to change your dress on every podcast, I mean I love seeing you in different dress but if you make a same dress like a company’s dress, you don’t have to change dress or may be you don’t have to worry about what to wear. Just my suggestion or I would even like to consider it as care for this very valuable podcast on the planet ❤💙. Peace --Pramod

[@latifakassam23]

you are the best😍😍😍😍

[@HonestlySpINKing]

Wow i have heard of meek mills but did not know that part of the story

[@lillykoroluk6620]

This is my #1 podcast now that H3 is on break, im a fallen fan now

[@ton7nho]

Great podcast! As much as I love Jay-Z - you're doing Mr. Rubin wrong for net mentioning him by name in the title!

[@user-yx2zu6tf9i]

Civilization is very fragile, all it takes is a few decades of chaos for us to forget humanity and turn into animals. Our base natures can take over very fast. We can forget that we are sentient beings, with laws and codes and ethics. Amish Tripathi.

[@DeepankarMallick]

Loved it

[@raynellwilliams706]

Why this title?

[@4me4youfactj12]

I love ❤❤it

[@mdjelou]

I'm gonna write bigger goals

[@GhostfaceHater]

Curious about what Kanye said about him, was that discussed?

[@Dipeness]

Calling Michael Rubin Jay-Z's business partner is just disrespectful dudes worth like 5x what jay is if anything jay is his partner, fanatics basically one of the top sports brands in the world only behind nike lululemon and barely adidas

[@matinglis]

There we go.

[@silvanaaarae]

So much knowledge and I can’t believe meek got sentenced for popping a wheely smh crazy ! Fix the system !

[@larissabritodesenna7819]

I love Jay Shetty’s channel and he always brings amazing people with very valuable interviews however, this one fell below the average. It lacked honesty from the guest. My opinion is that no one comes out of womb knowing how to do business at the age of 8. It gotta have something to do with the way his parents raised him in early age, interactions with people, dynamics with family like siblings or relatives, crucial experiences, family background etc. the way he talks about himself seems like it comes from a place of ego rather than willingness to teach or show the world useful info. Saying that entrepreneurship is not for everybody and you gotta try it, sorry but that’s not original. Everyone knows that.

[@gioisabook]

Bro haha you only put jay z name on the title ???

[@DieTryingK]

incredible clickbait

[@ABSG7]

For real. He knew we’d click

[@user-zh1ih8jk6f]

High energy. I still feel that when you are on your death bed, will you say I’m happy on what I did in my life?

[@MacboyPitz]

The blueprint

[@Mike1942____]

🔥🔥🔥

[@CheekyFest]

he works 18 hours a day? What about the weekends? Does he have a family?

[@cisne_sonoro]

Just bs

[@CheekyFest]

@@cisne_sonoro possibly

[@yungslimeto35]

Why did you not put his name in the title? Wtf?

[@AcesizOfficial]

🔥

[@raymondgomez9256]

🔥🔥🔥🔥🔥🔥

[@iSethWoods]

One of the most successful business figures but can't get his name in the KZbin title, dang... Put some respect on Rubin! Nah, just playing I know how the titles work lol. Amazing interview on both of your behalfs

[@user-ty7ne5en2t]

I think you should have Micheal Rubin BOLD AND CAPITAL NOT JAYZ's PARTENER.

[@senticutepets]

Awesome podcast like if you agree

[@maymyatmon5102]

Jay is talking more than listening this time 😂

[@jasonpittmon2036]

Meek Mill went to jail for popping a wheelie!?!? Woooow.

[@sharquishajones]

I remember Uzi got arrested for that too 😂

[@andytankmar6696]

This is the guy Kanye was mad at in his rant!

[@yszone2631]

I am from india but in such videos i cant recognize the voice of foreigner so please write down talk to the video while playing

[@mgk_moloko]

❤

[@MacboyPitz]

I need 10 million please take it out right now miss

[@MacboyPitz]

I know it's me

[@bonegrejay3993]

💯💯💯

[@wearewarriors5613]

Hi guys I am from India Love you too much all ❤❤❤❤❤❤❤❤

[@Iamsalemadet]

Well, the sentence made by Micheal again that you Can't win without a great talent, I again totally disagree with that point. There are points in life where Talent could be a waste when compared to hard work.

[@DerahManyelo]

How about writing his name in the title aswell instead of just "Jay Zs business partner"

[@Iamsalemadet]

No one is born with a specific skill people, that point by Micheal that he was born with it, I totally disagree and made me roll out laughing. Generally every single day you shape your mind into something you really want to and when you start that, consciously or subconsciously your mind, brain, body mutate itself to offer you that as long as you don't quit that one thing you're building in yourself.

[@MacboyPitz]

Krystal's

[@peerbeezt]

😤ong

[@user-yx2zu6tf9i]

no bhag d k bose, boycott bhag d k bose....only bhag milkhaa bhag & subhash chandra bose....🔥🔥

[@dinosemr8141]

💖❤️🙏❤️💖

[@user-yx2zu6tf9i]

your vulnerabilities are as valuable as your virtues ..~michelle obama

[@elonnelson5024]

💎✨️❤️‍🔥💫⚡️

[@risaakarki3110]

2024 is all about taking risks❤