For those who hate Rolex

[@PersonaN007Grata]

Jay Leno (arguably one of the largest and most prolific car collector in the world) said it the best. He’ll never buy a Ferrari. He loves the cars and thinks they’re wonderful but the politics involved in acquiring a new Ferrari makes him have a bad taste in his mouth.

[@BobbyDazzler888]

Ferrari is a Patek. Rolex is a 1,000,000 a year, Toyota.

[@kwisatz-haderach8]

@@BobbyDazzler888 Someone's mad that they can't get a Rolex sport model lol

[@Jdinaz]

He specifically mentioned being told he would need to have owned two Modials before being “allowed” to buy a higher end Ferrari from a dealer. I commented on that video and said it’s similar to buying a Rolex (or Patek, AP, blah blah blah)

[@MikeOBrien1945]

Yeah…agree wholeheartedly. I own a few Rolex watches, but I’m not buying any more because I don’t like the feeling of being part of such extreme market manipulation. To me, it is as if my participation would be a part of rewarding bad behavior. I try to refrain from dealing with companies or markets that demonstrate what I would consider to be bad business practices. For example, deceptive advertising, lack of product, poor quality, over-priced goods/service, poor customer service, etc. So, I vote with my feet and/or my wallet, and withhold my business/money from such places. That’s the only way businesses get the message…if they even care. If they don’t care, well, neither do I. And I’m good with that.

[@PersonaN007Grata]

@@MikeOBrien1945 I like that. And a guy like Leno, he could obviously buy all the Ferraris that he wants but I like that he’s sticking to his principles. No one to impress but himself. That’s a sign of a true collector.

[@JenniElle]

I'm back :-D

[@matthewhuh9004]

Woohoo!

[@alcoholocaust7213]

Glad to have you back!

[@SergioXYZ99]

About time! We missed you!

[@GonzoJamie]

Yay

[@a.y.laros-kastiel9628]

Never felt like you left. unlike many watch channels, your videos feels like they're hitting the right spot (regarding the subject) and not part of the popular current reddit subjects but rather really informative! Keep on making the good content!

[@JenniElle]

.. oh and please let me know if you enjoy these more 'abstract' types of watch videos? The armchair psychologist in me had a very fun time doing this ;-D

[@mohammadwasilliterate8037]

The only reason I don't wear a ROLEX is because everyone assumes it's a fake PLUS every single manufacturer has that divers watch style, it's regular, out dated, I wear RADO f0r the unique materials and designs, BELL & ROSS looks great also!

[@matthewhuh9004]

Keep them coming! 1. These topics are part of the hobby I think 2. You had a very fun time doing it!

[@rubenmerrill1103]

Yes 100% more of this type of video would be very welcome Jenni :)

[@mitchmitchell9588]

Yes. But it may be useful to create a different channel. It’s a bit jolting for some to deal with something a bit more cerebral as compared to answering questions about your skincare routine or something.

[@BobbyDazzler888]

Enough of this brand. You are only promoting the brand.

[@jimlittle5769]

I think most people who say they hate Rolex don't actually hate the brand. They actually hate the difficulty of getting them at the ADs, the games some ADs play, the flippers who are able to get Rolex watches at the AD then flips them for a quick profit to grey dealers, and finally the grey market prices one has to consider paying to get a piece they can't get at the AD.

[@oscarthomasfifa4871]

Spot on

[@stuntmonkey00]

Everything has it's price; if Rolex wasn't Rolex and you didn't have the hassle and BS that goes with it, it would be a nice watch at 1/2 the price.

[@kjakan79]

True true

[@miguelteixeira4134]

Nah... there some of us who actually find them overated lumps of gaudy blingy shit....

[@wengjai]

@@miguelteixeira4134 for people who don’t own one

[@alunjones2550]

I think it's more a case of hating the politics of buying a Rolex. The watches are wonderful.

[@rf4790]

It's a very confusing situation. It pushes and pulls at the love for watches/Rolex brand, and has been frustrating for so many watch enthusiasts. Hard to continue my adoration for Rolex these days regardless if they are great watches or not.

[@BobbyDazzler888]

Are they really though? Meh

[@WestCoastAce27]

@Scott H but Rolex is responsible for their behavior.

[@darioserrano6106]

Well said 👌

[@rmedh]

Design yes in some cases. The movement and build not so much.

[@themightysquid]

Buying a new Sub for $8-9,000 is what I’d consider a personal achievement. Buying a pre-owned Sub for $15,000 would make me feel like a sucker.

[@armandojuan64]

people don't hate the physical watches , what people hate is the company and their way to do business .

[@zacharyparis]

Regardless of price the watches are ugly as hell.

[@whatmemories3728]

It’s not a hate for a Rolex it’s a hate for the rich only buying watches as investments.

[@markhurley3242]

I didn't leave Rolex, Rolex left me. I have owned multiples (30 plus)of all of the S.S. sport models from the Explorer to the Daytona over my 60 plus years. Many came and went as I dabbled with the other marquis brands, I always came back to the tried and true, if not boring Rolex, but as I watched the trends and new tech take hold, Rolex kept plodding along same models/styles then in the early 2000's something changed, they started improving bezels, movements, and bracelets(finally!). Then something happened, I could no longer walk into an A.D. and try one on and purchase it. I was told I would need a purchase history and be placed on a wait list. No, life is to short and there are many superior brands, maybe not as ubiquitous as Rolex, but now far more appealing to me. So I have moved on, no hate, just disappointment with a brand I loved and wore for most of my life.

[@a1d3nh0]

I don’t hate Rolex. I hate Rolex dealers and their “buy thousands of pounds worth of stuff you don’t want to be put on an imaginary list of people we ‘may’ call when a watch arrives” attitude. Selling to grey market flippers for a kick-back while us who just like to collect get fucked.

[@Mpayne1472]

You don’t have to buy thousands of pounds worth. It’s about building a relationship with your AD. They’re under huge pressure to stop flipping. I’m a preferred client who’s history so far with my AD is a James Cameron. I have the store managers personal mobile number and I’m friends with him on Facebook. We go out for beers. He knows me well and knows I won’t flip. Pepsi is next

[@a1d3nh0]

@@Mpayne1472 I have 8 Rolex. My last AD banned me from shopping with them ever again because I had the audacity to buy a discontinued watch from a second hand dealer. And that’s after having her personal number and having that woman at my home for tea. It’s a disgusting business run by people who think they’re god. No such thing as a good relationship. If someone with more money than you, or someone who dedicates hundreds of thousands of pounds walks in, your place on ‘the list’ is meaningless. The only people I’ve seen with money like that, are grey market flippers. If all you have is a JC, good luck trying to find anything more these days.

[@Mpayne1472]

@@a1d3nh0 there is no list

[@Whyoakdbi]

@@Mpayne1472 "Building a relationship with your AD" "We go out for beers" - do you suck him off, too? You sound like you're in a cult. It's just a watch with a price tag. It should be just - going there, paying the stupid money and getting the watch. What kind of sick shit is that to try to befriend the sellers, etc.. It's quite creepy actually

[@a1d3nh0]

@@Whyoakdbi he’s new to the game. He has one watch and he knows it all. Most of us have been around for decades and have seen what it’s become. Most of us have lots of experience with AD’s and know they’ll ride your free gifts and love talk in messages but still sell watches to whoever makes them the most money. There’s no loyalty in Rolex sales. It’s all about the money. An AD will absolutely take a blowjob from someone who thinks it’ll get them more watches lol. All while thinking about the flipper mate they have who’ll give them kick-backs from sales THEY make. 😂. His comment “you don’t need to spend thousands, you just need a good relationship” shows exactly how little he actually knows.

[@RobW1170]

Unfortunately, I think people have to accept that if a brand is going to be advertised and sold as the luxury brand, the one to have, the cool of the cool, then people will be buying them for the ‘flex’ and the value proposition. It sadly happens in all markets now: cars only sold to a select list of buyers, shoes unobtainable because of rarity/resale value. Rolex isn’t the only brand suffering this, and I don’t see it changing anytime soon

[@bjjrhino]

When I see a Rolex, I just think someone is trying to hard.

[@josephburton3232]

I think what bothers me about the Rolex, AP, and PP collectors is they seem to be collecting these watches not because they love the craftsmanship or history behind the brands, but because these brands deliver a certain status symbol and, more importantly, are a good investment. They want a commodity that will go up in value and because of the difficulty in buying those brands, the watches will surely go up in value. They see these watches as an investment rather than an item to be enjoyed and worn because they elicit happiness for the owner. The people who are hoarding these watches and driving up the prices are making it next to impossible for the common enthusiast to purchase the watches. The people who want to get a Submariner for the craftsmanship and history of the watch are unable to, not because of the retail price, but because of the need for wealthy people to hoard and flash on Instagram.

[@vincent67239]

THIS shall be the textbook definition of what makes someone an “authentic” watch collector or hobbyist. The “inauthentic” collectors are those who only speculate or scalp. With the current chip shortage and just general worldwide shortage of basically everything, all sorts of hobbies have become impossible to participate in for the target demographic. Try building a gaming PC or buying a PS5 right now-you can’t, at least at the price that the target demographic can afford them. Video game consoles are meant to be played and enjoyed, not hoarded and scalped. Video game consoles belong under the Christmas tree, not in some unscrupulous scalper’s closet. The same goes for watches. People are resentful because they can’t buy a Rolex at the store that says, “ROLEX” on it, but instead would have to pay a stupid scalper’s tax as the cost of entry. Yeah, no thanks. And how does this affect me? Can I afford the scalper’s tax? Yes, I can. But I refuse to support that behavior on principle. And so I have to put a pause on many of my hobbies. Which makes me resentful.

[@angusmacleod1692]

You're spot on! Also worth bearing in mind that after Casio and seiko, Rolex have the third highest annual production output.......

[@russellseah2347]

For validation. Screaming.."look at me!"

[@ranifraser7140]

@@angusmacleod1692 calm down nigel! Of course you're correct. I am merely drawing parallels of those companies who I would corral as being in the 1000000+ annual production output.

[@RiseUpToYourAbility]

Exactly, and they know next to nothing about even Rolex AP and PP. Ask them any easy question about these companies like who designed the nautilus and royal oak, and I don't even think 1% of them can come up with the answer.

[@sylinmino]

I think it's possible for someone to appreciate a brand and it's watches, even love them, while hating what they become associated with. One detail I feel you may have dismissed a bit is how flex culture isn't just about the money, it's about the narcissistic bragging rights, people trying to put themselves on higher pedestals than others. I love AP and Rolex and even RM but their watches are becoming more and more associated with these types of personalities, and that type of association can psychologically affect how the watches are perceived when worn. And as that artificial scarcity gets worse, so does the use in flexing and thus that association. So I think a lot of the people spewing hate are not spewing hate for those watches, but for perception the watches are giving off more and more. And it's affects how I can see myself wearing even the watches I like. For example, I'm on a wait list for a Pepsi and I look forward to eventually having it, but there are almost zero crowds I can see myself wearing it with because I don't want to present myself in a way I don't feel comfortable.

[@steve_troy]

This is spot on. As much as Rolex make a fine product, the image that is projected by a large majority of owners is not one I would like to be associated with. Interestingly though, this appears to be almost exclusive to the ceramic bezel models and the coloured dial Oyster Perpetuals. The vintage crowd mostly don't appear to be focused on IG flexing and I feel sorry for them with regards to negativity they may now feel towards the brand and its current status in society.

[@sylinmino]

@@steve_troy it results in situations where I think the ceramic SS Daytona is one of the most beautiful and well built watches on the market, especially sub-30k. I wouldn't buy it for its market value, but I would for sure for its MSRP. That being said, in real life almost every instance I've seen of it has been as a bougie flex watch and that makes me just never want to wear one myself because I don't want to put on the same airs. The guy from Watchfinder basically said the exact same thing too.

[@TheBigLemons]

This is one of the main reasons I sold mine and got an Omega

[@ghjong001]

I'm reminded of how the Top Gear trio felt about Audi drivers...

[@kaunas888]

If folks really love the look of Rolex watches that much, then there are an almost infinite number of homages and copies out there of them, with all kinds of prices, qualities and variations. If that does not satisfy them, then they are in love with a logo.

[@michaelhirsch9694]

I agree with that statement, but only partially! I personally love the look of many Rolex watches and I actually also own many Rolex homages because I like the design but not the company. The problem is that I can‘t get a homage in Rolex quality without it being a fake. The high quality versions all wear the Rolex logo on them and that I don‘t want to buy.

[@MT-kx2uc]

I'm now an Omega convert. I honestly think Rolex are blingy overpriced trash. And I have 4 of them! I'm becoming the reverse snob I've always hated.

[@BobbyDazzler888]

Just an ego rub

[@barrettgarese2267]

Rolex’s tacit acceptance that acquiring their product is a poor consumer experience is creating a lot of life-long Omega fans. I’m one. I was looking for an OP41, and had an AD “suggest” that a gift or two might bump me up a Rolex list they kept, while explicitly saying that I could try it on “after you buy it.” I don’t hate on owners, but that experience is now indelibly connected to the Rolex brand for me. The consumer touchpoints are often the first major impression of the brand - and mine was incredibly poor. On the other hand, when I went to check out Omega, I was offered champagne, and spent several hours with cases on my wrist, and walked out of there with one that I love and three more that are on my target list. You know what’s not on my target list anymore? A Rolex.

[@jagjeetsingh2310]

@Barrett Garese totally understand how you feel ... sat in a omega and Blancpain boutique and actually had a good time talking about watches and building a relationship with the brands by actually trying on the watches. The rolex AD was a complete reminder of the kind of sentiments I never like being exposed to ... yea I'm happy exploring the world watches without rolex in it ...

[@Stormin2548]

Nice to have you back Jenni. I’m a collector, but I do not own a Rolex. I do not hate the brand or the people who collect Rolexes. I do think the brand has become a bit cliché. Rolex definitely makes good watches. But there are better watches out there. So I do not see a reason for a Rolex in my collection at this time. But, I still follow them on line, keep up with the price changes, and who knows?

[@rmedh]

Good watches? 🤔 Depends what you compare it to.... Especially if you look at MV (as opposed to non existent retail).

[@AcmeRocket]

Wearing a Rolex today to me is like telling the world, I am willing to pay $125k to drive a Toyota Camry.

[@mrlong6267]

Hey I agree 💯 I would rather wear my Breitling over any Rolex.

[@richardkedge8150]

I love toolish charm of the Sub,GMT and Explorer, however, I find it difficult to get excited about any of their other watches. I've ever understood the obsession with the Daytona. To me it's a bit boring and the crown guards are ugly and seem a bit pointless on a chronograph with protruding pushers. Part of Rolex's attraction seems to be the fact that it's recognised as a luxury brand by non watch enthusiasts. It's success in becoming the goto luxury watch brand for anyone with a bit of cash has diminished it among many watch lovers because it's just become a bit obvious, which conversely is why so many people in general want them!

[@juniorjr5328]

I own the sea dweller 40mm, gmt master ceramic and explorer 369 blue dial oyster perpetual. Couldnt agree more

[@MrRickburns]

My Seiko SKX007 cost me $150 (2009), just got a new case and bezel for $185. I chop wood, ride a motorcycle and dive (wouldn’t do that with a Rolex. Still get many compliments (no haters). Rolex is now a cocktail-party watch.

[@Justlaxin13]

I do think money, or the idea of accruing asset value as a goal, does change the nature of both collecting and what a hobby is. Someone who invests in stocks for the purpose of having more money at some point down the line is never called a “collector” of stocks. And if one said their “hobby” is making money, we’ll, we’d probably have some not overly kind thoughts about what type of person says such a thing. On the topic of being “authentic” as a watch collector, I think it relates to my above point and also to the semantics of what the claimed hobby is. If a person has no real interest in watches but buys or covers Rolex or AP or Patek because of their status symbolism does that maybe mean their hobby isn’t watches but, instead, status accumulation? I could accept those being equally valid hobbies or endeavors but they aren’t the same. Just as someone who buys a Porsche for the handling, driving dynamics etc. is different than someone who buys a Porsche so their friends think they are cool or successful. Neither person is “right” or “wrong” but I would say the former is more aptly deserving of being called a “car enthusiast”.

[@TheJohnGalt1945]

This is the part of the watch hobby and community that I hate the most: the jealousy. I’ll never be able to afford a platinum Daytona (the retail price or the purchase history I’ll need to qualify lol). But I don’t let that negatively affect my sense of self worth. Do I envy people who can afford one? Sure. But them being financially better off than me doesn’t mean I can’t enjoy my life or how I participate in the watch hobby. Just live your life and enjoy watches to the best of your ability. Don’t be one of those people who tries to drag others down because you’re unhappy. There’s already enough misery in the world, we don’t need to add to it.

[@vincent67239]

It just doesn’t make sense to me to hate on those better off than yourself because it would basically imply that it’s okay for those worse off than you to hate you for the exact same reason. I have a friend who is 10+ times wealthier than me and makes 10+ times what I make, and I never have the perverse expectation that he should pay for lunch or whatever it may be. I know what it feels like to be resented. Why should I make others feel that way?

[@RichardKoppinger]

I'll never have the money to own a Rolex, and if I did I would put that cash to more practical use. I have to admit that I like Rolex based on the number of homages I own. I think what people hate is the lack of availability; the barriers to owning a Rolex. People talk about getting the money to buy one, then getting on a wait list, then having to cultivate a relationship with the AD by purchasing watches that they didn't want to buy so that they can improve their position on the waiting list so they can actually buy the watch that they want. I read about a guy who was on a wait list for so long that the watch he wanted was discontinued. And this is not even mentioning the practices of some dealers who would send inventory directly to gray market dealers so they could make more money. So it seems to me that people who say they hate Rolex are really just disgusted with the transactional politics of buying one.

[@madisonnewyork]

I think the biggest gripe most have with the big R is that for as long as everyone can remember they were aspirational but attainable. When you could afford (prices weren't out of reach) one you could walk in any AD and buy it. This is why there aren't such bad feelings towards Patek and AP as they were always seen as for the very wealthy more sophisticated (snooty) client.

[@MandyLionRock]

Well... I think most people who say they hate Rolex are actually not hating the watch but rather the tools who wear them. Rolex is a solid quality, machine made product that isn't worth the price but... since everyone knows the brand Rolex it can be worn as a flex. When I wear my RM Pablo Mac Donough no one knows what it is... and I like it that way. A lot of people (not all of course) who are into Rolex are not necessarily watch lovers but label whores. Paying that much for a mass produced watch doesn't make sense. If I pay that much I want craftsmanship... I want human hands to do the work... but that's just me.

[@bradulovic82]

I agree - Rolex isnt the problem, some of their customers are. I think Ferrari and Lamborghini have the same problem. People buy supercars with 600+ HP, put some loud custom exhausts on them and then drive them 20 km/h through city centers and rev the engines like idiots.

[@iio58]

Disagree. Why is Rolex a flex when they’re not even that expensive? I don’t currently own one but I’m on the list like many others, so when/if mine ever arrives it will only be a middleweight in my other watches which aren’t seen as a flex. So why don’t more expensive watches get the hate if it’s about flex? So if I wear my far more expensive Red Gold Chronomat one day people have no problem with it, but the day after I’d wear a simple Datejust or Pepsi Rolex which are much cheaper then many of my others but now I’m flexing? I don’t think so. IF it was seen as a flex it would only be to anyone who knows nothing about watches and in which case they wouldn’t give a toss about your watch anyway. No one does these days now phones are most peoples clocks. Only people who care about your watch is other watch people and they know that RRP Rolex aren’t that expensive.

[@iio58]

@@bradulovic82 But ‘some’ customers of every brand in the world, of any product are idiots. Doesn’t explain why Rolex is the only brand who gets that hate 🤷🏻‍♂️

[@BobbyDazzler888]

Own one and you become one.

[@rickyromano6659]

This guy says people that wear rolex are tools, but he says he wear a Richard Mille. Lol. Rolex at retail price are the best. Style, quality, finishing, accuracy, durability and all original designs that are timeless. It is not Rolex fault or the fault of collector's like me that aftermarket prices are what they are, and people are paying around 50k for a teal OP. I get that being a turn off, but not knowing someone at all or how they acquired their timepiece and calling them a tool is a tool thing to do. Also, while right now some watches are a good investment they are a luxury item. If you don't have the cash and or patience to establish a relationship with a good AD, don't cry about it, or hate on those that do. That is on you, you tool. 😆 Richard Mille guy calling Rolex people tools. Can't make it up.

[@aserosiris]

I feel that the artificial scarcity made by Rolex combined with the people looking to turn a profit by flipping is what has made Rolex such a disliked brand and honestly I can't even be mad at the resellers, it's Rolex that has made it possible for them to do so. It's a shame really because I do like their sports models but asking an AD to be put on a waiting list , at least in my town you would think you just asked them to do you a favor

[@michaelkessler9467]

I don’t think it’s an artificial scarcity. I believe wholeheartedly that demand is far greater than Rolex can supply. The problem is the politics regarding who can buy one. Jesus Christ, if you’re going to retail the bloody things, then retail them! Put em in the window of your poncy shop, and first come, first served, and limit it to one watch per customer. If not, then close the boutiques and stop taking the piss.

[@M3LTUP]

You nailed it.

[@timmanion7459]

It's not Rolex doing it . Look to greedy people on the gray market.

[@Fischi4711]

It is not Rolex"s fault. They cannot simply increase the output of their production.

[@michaelkessler9467]

@@Fischi4711 if Rolex controlled their dealers, they do when they want to, the problem wouldn’t exist. I repeat, put the watches in the display windows and allow free trade to take place. Rolex could stop the politics of client selecting if they wanted to. Yes, there’d still not be enough supply, but first come first served would halt the grey market

[@HRM.H]

For those who hate Rolex there is the whole rest of the market 😂

[@JenniElle]

true :-D

[@japd7897]

True, but we want a Rolex.

[@o0usf0o]

My favorite watch ever is the explorer 2. It has nothing to do with the fact that it’s a Rolex, to me it’s perfect for me. Painful is the fact that I can’t simply buy one at a fair price.

[@HRM.H]

@@o0usf0o you can still get them at retail. It just takes a serious AD employee and 2 years of waiting. Most Rolex models have 30+ customers waiting at every moment.

[@rmedh]

Proper watches! Compare the JLC or VC to a Rolex... Never mind a PP or some APs....

[@Joebo31]

I think you nailed it except for 1 piece. There is a specific collector that love Patek or AP or Rolex but only wants the nautilus, royal oak, and Daytona. If you like the brand you would want a myriad of models, not just the hype models. Personally I’m cool with it continuing so long as Cartier remains fairly accessible. With the exception of the solar tank you can basically get any model if you walk in the store.

[@leeaaron7856]

To me, a watch collector is a person who like a particular watch because of what it is. The intricate details of the watch like dial, markers, hands, movement, case design etc. A collector buys a watch because of the unique look that just bonds with the him/her. And it doesn't matter what the brand is. Whether it's a rolex or a g-shock. I do believe there are rolex collectors out there, both from the not so rich and very rich. The rich will buy the ADs. The not so rich will buy vintage rolexes from the resale market because old rolexes still still bonds deeply with some collectors. To conclude, there is nothing to hate. The are abundance of watches out there for anyone who wish to become collectors. I am blessed to be alive in this era to enjoy this abundance.

[@willosborne5590]

I think it's more to do with Rolex only owners calling themselves "watch collectors" when they're really "Rolex collectors"

[@BeckVMH]

I’ve never hated Rolex and admire the brand as I do others for their history and making a quality watch. What is a deal breaker is the undeserved hype driven by the herd mentality of watch and general masses of non-watch people.

[@varanid9]

Pretty much the same reason I never wore Izod shirts back in the day.

[@BeckVMH]

@@varanid9 haha yep.

[@HG-ef1rj]

Agree plus the behaviors of their ADs around the world! I mean for God sake is being arrogant a mandate in their recruitment policies??!

[@Zotrax1946]

I don’t believe (most of) the hatred is pointed towards the watch. It is directed at the company and its conduct. Besides, people are shooting themselves in the foot in so many areas of life, it’s a nasty human habit. Like paying obscene amounts of money on a Rolex, AP, Patek , RM. it is practically masochism- and I mean no disrespect for anyone owning one of these ☝🏻. I choose not to participate in a game where the rules are corrupt and are controlled by greedy soulless people. If this makes me “authentic” or not? I’m not objective to judge it.

[@MG-hu9pe]

Without going into a list of other KZbinrs who apparently think their views are the only valid ones, you appear to be a genuinely nice person who enjoys the hobby. I applaud you for Just being the Jenni Elle that we all respect and enjoy.

[@DarthMalaks_Missing_Lower_Jaw]

*coughs* Federico! *coughs* Adrian! *coughs* woo-excuse me!

[@micksumo]

Honestly im done with Rolex. No interest in them whatsoever. I bought an omega smp300 a week after deciding I wanted it. The Rolex bs has actually made me look at other brands like glashutte and grand seiko for example.

[@casa2109]

I love how thoughtful and transparent you are in your videos, Jenni. So thought-provoking, helpful and enjoyable, as always. Thank you.

[@krisbreaux1077]

Great video as always Jenni! One element of this incredibly interesting discussion I would like someone to dive deeper into is the brand itself. One aspect of higher grey market prices is perceived scarcity. Now, if there is actual scarcity, then it all makes sense - supply goes down, demand goes up, and people are willing to pay a premium for that scarce resource … in this case a 75% markup on a grey market Rolex. However, and this is something I haven’t seen a lot about, if Rolex boutiques and dealers are intentionally creating scarcity to achieve some end, that raises eyebrows. For example, you want a Submariner? A dealer putting you on a waitlist while there are actually 4 in the back of the house…that’s inauthentic. Another tactic we’ve all seen: buy these other 3 first to show your loyalty, then I may sell you a Sub. I think these elements have some negative effect on the casual collector’s psyche who plays in the Rolex price range. Thoughts anyone?

[@chriscon8463]

I get the whole supply/demand thing, and what that does to prices. What I don’t understand is why Rolex itself doesn’t increase the MSRP for these in-high-demand watches. Maybe the way they’re doing it now contributes to the exclusivity of their watches somehow? Or maybe it’s the “pay to play” purchases people must make to get the call on the desirable watch?

[@mmessina4321]

if this is the case then you are right. however, i can no image that this is true in the current situation or at least is true for a significant amount of dealers. All the dealers i was talking to were saying how many times a day they got asked about this or that watch (doesnt matter if pp, ap or rolex) and if they can get one. So i do think that the current demand is actually as high as the grey market prices make us believe. Due to the high prices i think the interest in certain models has definitely grown, because not only does it make sense for a „true“ watch enthusiast to buy lets say a rolex now over another watch he/she might have also liked but also it attracts people who would just like to make a quick profit and also people who like to show off that they can own the hottest piece out there

[@kevinfrazier7286]

I think Rolex is somewhat complicit here. The AD's that sell bulk to flippers are receiving kickbacks to do it. The kickbacks alone are a multimillion dollar business. A competent audit would burn any that are doing this. Some have said: "Only a very few AD's are doing this" Bullsh*t. There are a plethora of Rolex's for sale on the grey/flipper market any minute of any day. We're talking pretty much the entire production run here. Rolex knows what's going on and is turning a blind eye.

[@krisbreaux1077]

@@kevinfrazier7286 This has been my suspicion for a while now. I'm not saying transparency is everything...but if the company is covert about production numbers and sales...then they are less likely to be audited. Your point is one of the most valid I've seen to date: there's scarcity at every boutique and AD, yet countless Rolex pieces of every flavor on the grey market. True scarcity would mean scarcity on all fronts. Clearly not the case. Well stated - thank you!

[@x201t]

It is disgraceful how customers are treated at the Rolex AD. Of course that breeds hatred.

[@WestCoastAce27]

I’m surprised Rolex doesn’t use secret shoppers like many industries. Probably too embarrassing.

[@x201t]

exactly 🤣

[@kaunas888]

To me while buying a Rolex is a personal choice, it seems to show a lack of knowledge of really what is out there. There are so many interesting nice watches on the market, most of which require some awareness of what exists beyond Rolex.

[@jamesdobson5022]

It’s just watch collecting. Don’t take it to seriously. Just enjoy it. Don’t spend more than you can afford. You like what you like and others like what they like. My preference is to find an affordable watch that in my opinion is just as good and attractive as the so called luxury brands.

[@bber45]

Well their not wrong. Rolex ADs and the Grey Market destroyed the hobby in a way. At least for me being a previous Rolex Owner. The fact I bought three of them back in the 2000's and early 2010's and I still have to play the Rolex AD games to get a current "Sports Model" is a complete buzz kill. It was nice when the AD actually knew me by name and shot me straight (mom and pop AD's.) Sadly, most of them retired, got fired or left the watch industry. Today, the new AD's wont even give me the time of day, or want you to buy their shitty models they cant move in order to "unlock" a new Sports model. So I dumped my Rolexs, bought Omegas and a VC over seas and live happily every after. Thank you rolex

[@newgunguy4176]

As someone who will probably never afford a watch over 1,300 bucks, I don't hate Rolex. I hate that something that I want so much is going from unobtainable to super duper unobtainable. It's crazy. They're overpriced yet, so unique. So iconic.

[@privateplaylists7995]

The ONE thing Rolex is not is unique --unless you're referring to their market value, at that they do excel. As timepieces they have plenty of peers, and several superiors too: you just need to learn a bit more about watches to understand that their true value proposition is not their "uniqueness".

[@matts5417]

I don't hate Rolex, I just don't think they are worth the money and hassle. If I see someone wearing a newer Rolex I don't really know if they are a watch enthusiast or just someone who likes to flex their socioeconomic status. If you see someone wearing a JLC they are likely in that same demographic as the Rolex wearer but they chose that watch out of a deep appreciation of the Watch Maker's craft and not just to show off how much money they can spend on wrist candy. That's my take on it anyway. Of course when you see someone sporting a vintage Rolex, that's a different story.

[@Alejandro-dm1np]

It’s not necessarily that they’re not watch collectors because they jump straight into high end pieces. It’s the point of view of those people who own the high end pieces that bothers “watches enthusiasts”. I’ve found it that most people perceive Rolex as the highest quality of watch making, which we watch enthusiasts know they’re not. It’s also that people associate Rolex, Patek and AP with money, making it not a watch enthusiasts watch but a millionaire’s watch.

[@nickpage2949]

I think a relevant distinction is whether you buy a watch for personal or external gratification. I buy a watch because I love it and I’m quite happy to wear it under my sleeve. I wouldn’t be sending photos to friends and certainly not buying for profit. Great video, quite an opus. 👍

[@rodsalvador3608]

Somebody needs to bring back the pocket watch as the ultimate flex. Who's with me!!?

[@goranstanisavljevic5634]

The quality of Rolex is not in dispute, but why not Roles: 1. Every newcomer (rich nouvo), criminal, etc. wearing a Rolex 2. When you want to buy it, you have to order it and wait. You are on waitig list. 3. There are a lot of copies. Then the conversation boils down to what are the essential differences between the original and the copy and which copies are the best. Boring! 4. What are the alternatives to Rolex? Omega, Breitling, Tudor, Grand Seiko, Hublot, Zenith, Tag Heuer ... but the price is not rising, they are falling! My choice is JLC Polaris or V-C Overseas, but they are significantly more expensive.

[@bertone83]

I actually like Rolex, but I am not willing to beg a dealer for a watch or pay crazy prices on the grey market. I am done for now with Rolex, there are so many good alternatives out there. Maybe I am going to buy one once the hype is over in a couple of decades. It all reminds me a bit of the Ferrari hype in the late 80s... Everyone should remember Rolexes are not a scare ressource, they are mass produced in the end and the supply grows by 1 Mio a year!

[@waldemar_shell]

Very deep and philosophical video. Keep things simple Jenni ;) You enjoy collecting and owning Rolex watches. This is good, and you can not be blamed. People who reproach you may be jealous. Just wear a Rolex and be happy. As one of my acquaintances said: "The best watch is the one that you have on your hand."

[@ToastyTarmac]

I don't hate Rolex. I just think that Rolex is overhyped. Don't get me wrong, they make wonderful watches, but they are no longer worth what they are going for. As a watch enthusiast, I also like going for watches that only other watch enthusiasts will recognize. Rolex is recognized by everyone. People who don't even like watches know the Rolex brand and what it stands for. It is just a symbol of wealth now. There are better watches out there for far less $. At the end of the day, do what makes you happy.

[@korsal4133]

I don't hate rolex watches, used to have one, very nicely designed and good quality. However, there are better looking watches of superior quality at a much lower price. Just my opinion of course :)

[@flymorenow]

I don't "hate" Rolex, but fail to see the reason for the excessive (IMO) price premium. Is the price premium one of the attractions? If you purchase something at a premium does that object of collection become more valuable to you than another object that you have that performs the same function because it was harder to obtain through price and/or availability? Anyway glad you like Rolex, more Breitling for me. 😂

[@brandonnickerson8934]

We live in a society of instant gratification. Not many people have patience, or want to work for things. It's like hunting deer. You gotta put in the work.

[@nateperry405]

Great video! I honestly got into the hobby because of social media, and since I’ve deleted all my socials, I enjoy the hobby way more, and don’t obsess over it like I once did. I enjoy my watches I have, and hope to get a Rolex this year, but if not, that’s okay too. I’m just enjoying the journey.

[@bradnordstrom3550]

Jenni, great to see you back. We’ve missed you. There’s nothing wrong with buying or owning a Rolex, and I agree there is definitely some hate going around. You’re spot on about the cheating aspect but what I think you’ve missed is the large flipper problem that has affected Rolex in particular. This has driven up the prices exponentially in the secondary market and made wait times extremely long. If the ad doesn’t parse these individuals out, the guy or girl who has saved up for years gets buried in a waitlist or gets priced out due to Rolex raising the price over the years. It’s also perceived that grey buyers feed the flipper problem. Thanks for your content. Love your channel.

[@marcgirard7551]

Welcome back! Great video. I don't hate Rolex or think people who buy them aren't authentic watch fans, but I do hate the amount of flexing that goes on around Rolex - like how many times to we have to see pictures of Rolex along with a Porsche or Ferrari badge on someone's steering wheel? Other brands don't seem to attract this materialistic flex culture anywhere near as much. I also really hate the politics around getting a Rolex from Rolex directly. It feels terrible to have to jump through hoops to give someone thousands of dollars for a watch. For the record, there are Rolex's I'd love to buy some day like the Explorer II, for example.

[@The_Ludd1te]

While I would happily take a daytona if someone were to drop one in my lap, I have never really been interested in Rolex. They just don't speak to me at all. For the prices these days, give me a JLC.

[@privateplaylists7995]

Someone were to drop a Daytona on my lap, I'd happily eBay it/trade it for a Zenith El Primero without delay!

[@Amirs350Z]

Flex Culture doesn't help. I inherited my 1601 Datejust when I was younger and fell in love with Rolex since the mid 90's. Now, I'm trying to get my wife into the hobby, but it doesn't make any sense to pay 10k+ for a pink 36mm OP. It's absolutely insane, actually.

[@thehrethgir679]

I think the biggest issue is in the definition, "items of interest to an individual collector." There are people like you who collect and love Rolex because you appreciate the watch. But there are other people who are purely in it for the profit potential, they could care less about the watch itself. There are collectors, and there are investors. There's nothing wrong with the money aspect, but if it's the ONLY aspect that matters, then you aren't an authentic collector.

[@astroporpoise7802]

Love your edits to show figures in horological history, Cartier and Rolex were very interesting...but that Assassin's Creed 2 snippet was brilliant haha :)

[@rohan199221]

Long time watcher first time commenter. I’m not sure about the “cheating” take. I personally think the extra price for just buying from a gray market dealer offsets all the time you waste “building a relationship”, checking in and being all fake with a sales associate just to buy a watch, it all feels very cringy to me. Along with maybe buying a bunch of other watches and jewelry in the promise to get an opportunity to buy the watch you really actually want. All that time and effort could be saved by just getting what you actually really want and spend the time enjoying it. I only actually wanted 3 watches from Rolex a no date sub which I got under retail before all this mess, the Pepsi which I paid over msrp along with the Panda Daytona. I am now happily done with Rolex, I don’t have to deal with them and now I can enjoy chasing other more interesting watches. This is just my take on it. Love your videos Jenni!!

[@mkm6073]

Yeah, have to agree with you. I also got a Sub with discount back in 2016. I got an Airking at retail last year and an Explorer II for a bit over retail as well, that was all acceptable. But somehow the mark up have gotten a bit too wild now. 20 or maybe 25k for a Panda I could have accepted and probably would have bought one as next, but 40-45k is just too much. At least for me at this point. I got a "good" deal at the end of last year, for a Pepsi for 18k which now, shockingly, trades at 25+..it was always my grail piece from Rolex and I waited really long but as prices went up so massively I wasn't sure all the time. Luckily, when looking back at it now, I ultimately pulled the trigger. That Panda and a blue Sky is all I am longing for as well. But, in the meantime I am already looking at, maybe an Overseas, and some more affordable pieces from other brands like a classical Speedy, IWC Big Pilot, JLC Reverso etc. to bring some more variation into the collection!

[@rohan199221]

Nice collection! Yea luckily I got the Panda in 2020, the price has gone insane lately but I think its due to the rumors of the 41mm Daytona. My next milestone for me is the VC overseas dual time! Hopefully I can get one this year.

[@mkm6073]

@@rohan199221 Great piece, the new reference? I am actually looking for the chrono or dual time currently but 49150 and 47450 with black dial, so the "older" ones. They are much more affordable, especially over here in China.

[@fev8194]

I got into Rolex late last year. It is frustrating to finally be able to afford it, just to find out you can’t buy it. I don’t hate the brand; just frustrated. What I dislike are Rolex fanboys who look down on other brands, and “true” watch enthusiasts who shove their definitions of what an enthusiast should be down your throat. Btw, nice to see you back :)

[@kevinmumbere]

Let them keep hating! That means there’s more for us to buy :)

[@derekobeirne4137]

A watch collector is inauthentic when he or she buys or collects watches purely because they perceive them as an appreciating asset class.

[@kaunas888]

Rolex makes some nice watches...but the current situation with Rolex just stinks. Having to bribe the AD with buying watches which one does not really want to be able to buy the Rolex that one actually wants just reeks of a kind of sleazy backroom dealing more typical of corrupt politicians. One would have hoped that Rolex would be above that. Then Rolex and Patek get to make the lion's share of the money in the Swiss watch industry without even having to try...while the rest of the companies have to scramble for the crumbs. I think that it is a bubble, which may go on for years and presumably will get a lot higher...but sooner or later it will burst. And, the higher they go the harder they fall. Eventually folks will realize that paying $200,000 for a simple Aquanaut will overpriced.

[@niksoncutts]

I think your take is correct, how people basically skip the "watch journey". Can't tell you how many times I go on social media and see someone post like "My beginner's collection!" and it's just a Submariner, a Speedmaster, and a Reverso. It's like just going into the store and buying the "best" items and not ever experiencing the fun low affordable end.

[@luxwx]

What's wrong with that? If there's a good budget then why not hehe.

[@steelsteez6118]

0:23 I think this has been misconstrued. It's not that we're preaching that "people are ruining the hobby", we are preaching that authorized dealers working with grey market dealers in these back door deals are what's ruining the rolex watch hobby. I have a buddy who works for an AD and he recently found out that the owner and the manager were hoarding both rolex and Tudor chrono BBs in their safe. Even the staff didn't know about it. They sneakily set them aside when they receive inventory because they already know who they're selling to at a markup. It's a very very small percentage that will be in on it. Usually owner and manager and maybe, MAYBE, one very trusted employee. The owner tries to keep the circle as small as possible for obvious reasons; they're all taking a cut from the markups and to conceal their activity. The staff on the floor will have no clue what's happening right under their nose. They're the ones that tell you they haven't received a SS sports model in months. They're not lying, they just have no clue of the inventory that gets concealed in transit and set aside for these backdoor deals. It would be silly to assume that only a few ADs are doing this. Likely 95% of ADs are riding this golden Rolex train and making cash hand over fist. It's hard to see any AD just staying altruistically honest not wanting to make an additional 5k minimum cash PER timepiece. These grey market dealers buy them in bulk at at least a 5k markup each from the AD then list them on their site for double or triple MSRP. Everybody in the backdoor circle wins; the typical watch consumer gets taken to the shed and bent over with no vas.

[@mljcab1]

Nearly five years ago I added my name to a Rolex wait list. Prior to this date I bought three other Rolex watches from the same AD on a walk in and buy what I like basis. I would classify myself as you type thee collector. I love many different watches for their horological value. I did become very frustrated with the endless waitlist and the Grey market gouging. I vowed that I would never pay grey market prices for any watch. Though I have alway been a fan of Rolex I resigned myself to the notion that I may never add a new Rolex to my collection. I went through the phases of grief coming to my conclusion regarding Rolex watches. I went through denial - this too shall pass - frustration/anger - with Rolex for limiting production or greedy grey market sellers who drove the prices and availability beyond tolerance, finally I accepted my circumstance and simply forgot about Rolex. Low and behold, I received a call from my AD saying that the watch I wanted was now available. I guess collect could include learning the value of patience. I love my new Rolex! Do I have better watches -- yes. That doesn’t change the fact that I have a wonderful new Rolex that I truly value. Perhaps the five year wait added some appreciation for this watch. I don’t believe people really hate Rolex watches. They hate the hype associated with the brand. Good for you Jenni for owning your love of a quality brand.

[@terrificlion2328]

"Grief, denial, frustration" for a Rolex watch??? When things reach this level you definitely know that the hype has turned into something rather more worrisome.

[@david_challen]

In recent years the idea of watch ‘collecting’ has become warped, less a hobby/appreciation now more of a quick way to make money. New people learning about watches seemingly are enlisting to become watch dealers in their droves *hard eye-roll*. Watch content/journalism online is the same, it's like we're following a financial market more than appreciating the pieces. How much a watch is worth etc... "so-and-so is wearing this watch, it costs this.. " But hey, that's social media, a 5711 in Tiffany Blue... revolutionary stuff. Rolex hate is essentially derived by the people who were here when you could buy the models you loved, would hold onto and appreciate, if you sold, you weren't greedy as it was never about that. Now, it's a back door sleaze fest and you're lucky to find genuine AD's. Who honestly wants to beg and jump through hoops for an AD to be 'allowed' to purchase a watch, this when you're already spending thousands and are polite and patient. In a nutshell that is THE biggest turn off about Rolex.

[@nathrezim3703]

I love how Jenni’s accent just turned into American when she is trying to mimic someone

[@maynardgoff7321]

Some of the fever for hot Rolex, AP, VC, et. watches is the need for performative consumption - the acquisition of expensive or somewhat exclusive items so that others can see you do it or display these desired items - in short - flexing. I believe this need is deeply held (if somewhat unhealthy sometimes) and the felt reward for having done the performative act equally deep and it is perceived it to reduce the incongruence. In other words, it is authentic, as fleeting as the reward may be for a specific performative act. The need often remains - and the reward becomes addictively reinforcing. As the first work of this comment says - some. Not all people accumulating luxury watches are driven in the same way. Those with the need for performative consumption, but not the means, are among the haters.

[@rmedh]

Let's not confuse AP and VC with a Rolex. They are very different for those that no anything about watches.

[@Ariocarpus2000]

Hi Jenni, nice one :-). It reminds me a bit my experience with Leica. I was for a long time fascinated by these cameras and lenses. I owned an M6 and three-four lenses. At that time, I did just enjoyed it for the wonderful optical and mechanical tool it is, knowing too I used maybe the best camera/lenses possible for small format film. I knew some of the most well known reporters/photographers had used them or used them, and it made me proud and happy to use and own one. I was in it, with books, accessories, checking new lenses, catalogues, saving and buying. Then somehow, I slowly realized Leica was also making limited edition, with fancy designers, prices were endlessly going up, and one day, I realized I did not want to be associated with uprich kids and hipsters that brag about Leica all the time, nor with collectors or highly paid blokes that did just buy Leica kit to show off. I did not owned a Leica to show off, and somehow to discover that what once I loved and cherished was becoming a money status sign, I distanciated myself to it. Eventually, I sold my kit, and am no more interested by the brand. But hating it? no, I don't care. They still make amazing cameras and lenses, but it seems now way overpriced, and stuck in its niche, with no more true evolution. A simple mm more or less here or there on the new model and the entire community raves about it, loving or hating it. I don't care anymore, I'm interested by other stuff, other cameras, other audio multitrack field recorders, other books, other watercolour brushes or pencils, even some watches ;-). Enjoy life, don't hate, and never ever eat pears!

[@AlCiego1959]

I'm not a big fan of Rolex only because a lot of people own them. It's a beautiful watch, but everybody has one. When I bought my first watch, I did some homework (maintenance, comfort, wear, etc). I decided to purchase a blue DOXA and I have no regrets. I also bought a Tag Heuer and enjoy this one as well. Thanks for your video and explanation, Jenni!

[@galatians22122]

I am SO Done with Rolex! Omaha Nebraska Dealer is Building a New Store with one of the Largest Rolex Boutiques in the USA which is a Joke. Beautiful Rolex Display Cases with no Rolex's. The Sub Literally is a Overpriced Dive watch. Quit Believing the Hype PEOPLE! I used to own a Sub, Traded it for a New Snowflake and a Chunk of Cash with which I purchased an Omega Speedmaster Moon, AND STILL HAD MONEY LEFT OVER! I wear watches because I Enjoy Watches, Not to Impress people who do not care about watches. Wore my Sub for a Year and only had one person say "Nice Watch" That's why I bought 3 Spring Drives. Half The price of a Rolex and much more impressive to myself. Buy a Rolex to impress others, buy a GS To impress yourself!

[@Joltsu]

If your collection only has Rolex watches, you would be a Rolex collector rather than a watch collector.

[@John_code]

Most people don't hate Rolex , its the way some AD's go about their business by forwarding watches to grey market dealers to maximize profits and the average person who wants to get it cant . So most end up not supporting the brand because of this and spend their money elsewhere . Being forced to by other watches you don't like just to get the Rolex you want is another rear end move from these dealers . That's what most people hate and not the brand !

[@drwindsurf]

Very thoughtful discussion - Thank you Jenni. I am happy to see you back making videos 🙂

[@daleclark3138]

Rolex has some nice pieces that are all beyond what I can afford. I look on them as similar to DeBeers with diamonds in that limiting supply leads to inflated prices. I find nice equivalents to Rolex in Hamilton, Glycine, Tissot and Certina and unique styles from Rado. I even like unique quartz models such as the Bulova Curv. I have a nice collection of Swiss automatics for less than the price of a single Rolex.

[@chrisgrieves1468]

Thanks Jenni for an interesting piece that you clearly put a lot of effort into. I certainly don't "hate" Rolex but personally I find them dull, lacking innovation and ubiquitous. Same old. Don't get the fuss about not very much. A good solid watch yes, but there's plenty of those. My interests lie elsewhere. The flex culture surrounding them is just yuck, and it exists on many levels. The reality is most folk don't give a toss what you are wearing and neither should they. Friends and family always check it out because it's my thing but the moment passes soon enough. The shame is that for those who saved for a Rolex because that meant something to them are having it ruined by the flippers.

[@BabyJesus66]

Agreed.

[@jeffreyclark1257]

In the immortal words of D. Boone from the Minutemen, possibly the greatest punk band of all time. "Jam econo!" I rock my watch collection without a lot of money. I don't hate Rolex, the brand just doesn't fit my interests.

[@warusk2nd]

Jenni, absolutely enjoyed the format of this video. Such a wonderful lesson in intellect. My perception is you are one of the most authentic KZbinrs and watch collectors, period. I personally don’t hate Rolex, I do dislike the lack of availability, but then again who doesn’t. I’m unlike a lot of Rolex Fanboys/girls in that I don’t like the sub, its plain, I do however like the Yacht Masters. I really love the colors of the “White Walker” you have, and while yes Rolex does have other colorful models, I feel the YM is the stand out for me. I’m not a Rolex fanboy or a AP one.. I’m more of a Lange fanboy, even though I will likely never own one.

[@tfresh99]

Usually, when you don’t know or understand enough of something , you are more likely to hate it

[@pjdarcy]

I don't care about Rolex, I just clicked on this because I love the way Jenni pronounces Rolex

[@Bobitrust95]

It's not money...it's Rolex stigma. I feel immediate respect for (for examples) someone rocking a Lange, a Vacheron, a FPJ, Voutilainen (hell even a Blancpain, a Breguet, a GO or a Speake marin...) cause I know they for sure are real horology entusiasts I can have a interesting conversation with. Not another dude with money who wanted to show off (of course all the brands I quoted request a big amount of $$$ too). For that matter, Rolex is the brand which attracts 'vulgar nouveau richs show-offers' the most ! Because its a status symbol more than half of them worn by people are fakes. So a lot of people assume you are another poser probably wearing another fake. Also, the Sub (and now the Datejust because of Rolex policy) has always been the go-to 1st watch for the "I got a big paycheck and have no idea where I should spent it". Rolex is the Porsche 911 of the watch world, they are bought and worn by all the uninventive wealthy dudes on this planet : they are the safe choice! (a safe design, a safe investment, robusts so wont need much services, and the first brand when you think luxury AND know nothing about the watch world). And now they are being overchased by greedy flippers who are just there for the $$$ and never thought of owning one like 5y ago. Because of that you literally have to lick a AD ass for months/years OR pay a ridiculously high premium on the grey market (unjustified premium for the "quality to money spent" you get so you are either a bit of a dummy OR another greedy who is only here because of the "iT's a iNvEsTmEnT!" mentality). All that compiled like 80% of people wearing them are ALL we hate with passion when you are a true watch gentleman. It's a shame because up to the 80s Rolex was the epitome of horology worn by classy celebrities with a sense of adventure (Newman, McQueen, Redford, Eastwood, Sean Connery...), luxury mixed to robust designs and movements. Nowadays they appear mostly worn by tasteless Rappers/football/basketball players. It's for ALL those reasons that Rolex get a justified hate at the moment. I owned several Rolex in the past but parted from the brand. I didn't love them enough to go over this growing stigma 🤷‍♂

[@craigj3956]

the only people that are on the rolex hate train are people that wish they could afford one and hate the fact that they have to work harder to get one .

[@KiwiPokerPlayer]

LOL at the all the comments so far. It's a 20 minute video that was posted 10 mins ago. You can't have watched it. How about actually watching the video THEN commenting?

[@ericbausman8195]

Thank you for your insights! I suggest that scholarship is also a differentiator within the the realm of collecting/hoarding/speculating. Learning about the objects that we hunt and desire to possess is a strong motive and key to actual enjoyment. The thrill of the hunt can be had for a $200 object for some and $2m for others.

[@24934637]

If I wanted a Rolls Royce, (Assuming I'm in an alternative universe where I've got unlimited money), I'd walk into a Rolls Royce dealer, I'd get offered a seat to discuss my requirements, colour, engine specifications, optional extras, head lining style / colour, coach build options etc......I'd place my order, and get put onto the waiting list for a few years while RR built my car (After I'd paid a sizable deposit obviously), and then when it was finished I'd collect it........If I want a Rolex I'd walk into a Rolex AD, and they'd laugh at me or pretend to put my name on a 'waiting list'. They obviously want to select who they sell to, and I suspect that it's probably not me. I can't say that I hate Rolex, I'd just rather pay a company who actually wants my business.

[@skchoyee]

Rolex watches themselves are fantastic. The pandemic has driven more people including those who are buying watches as investments, and the vast social media coverage created a huge FOMO. People who aren’t even into watches now suddenly “need” them. But I think the tides are turning. I just got a call from my AD for an explorer 36mm and the rep asked me to leave a positive Google review because Rolex is vetting their customer service. I hope this really is the case and more people get to enjoy their hobby soon.

[@syndicatedsatellite7288]

Scamdemic not pandemic...

[@decluesviews2740]

I’ll say upfront that I am not a big Rolex fan. They have a couple of models that I admire, but in general, they don’t speak to me. However, that’s more or less true for the so-called trinity of watch makers as well. However, if someone truly enjoys the history, build-quality, and aesthetics of Rolex, then there’s no reason to despise them for it. Even if they aren’t my favorite, that doesn’t mean they can’t be someone else’s favorite. Now if someone is buying them simply as an investment opportunity, and would do the same if they were something other than watches, then that’s not authentic collecting. I might also say it isn’t collecting if one just buys a ton of Rolex watches simply because growing up it was the only brand one heard of as the epitome of watches and thus uses it to show off without even looking in to other brands. But, if you’re aware of other options and still prefer Rolex then there’s nothing wrong with collecting them. I’m a Lange fanboy, but I’ll never be able to afford one. I doubt I’ll ever afford a Rolex either. But I can still enjoy the watches from afar.

[@Thelifeofswans]

Jenni, as an avid collector for over 30 years now I always longed to own a sea dweller until I got the chance to buy and turned it down as my expectations on the piece were far too high and the wind was blown from my sails when it sat on my wrist. I walked out of the store with an IWC Portuguese 50th Anniversary, which I'm still in love with and will never tire wearing it.

[@josecarlos11]

Great choice on the IWC

[@richardstrahle5450]

Yes, you are definitely a Rolex fan girl. No question. But the amazing thing about you is that you love your watches, all your watches. You love your diamond encrusted wedding watch and you love your Casio f91-w. You don’t say a disparaging word about your musical Seiko. You are the least snooty watch reviewer on KZbin. Your enthusiasm and positivity are just wildly refreshing and delightful. Anybody who hates you because you’re a Rolex fan girl needs to watch your S.O.T.C. video. You are a wristwatch fan girl. Besides, anyone who makes my Jenni cry will have to answer to me! (I don’t mean that in a creepy way.)

[@davidofglenbrook4487]

I have a great relationship with my AD and have bought many brands from them over the years. I’ve never had any problems getting a Rolex I wanted, including my current Sea Dweller 43 and my wife’s Oyster Perpetual. I’ve only paid retail list prices for my Rolex watches, because that’s the kind of person I am.

[@RogerMillerInVA]

That you are a nerd is what makes you one of us, but being a nerdy genius - well, that's such a delightful bonus, and I thank you!

[@henrywest7217]

A really good show 👏. My favorite part was your clarification of the fraught term "authenticity".

[@JizzyNinja]

I don’t necessarily agree that collecting is connected to status for everyone. Personally, I don’t share my collection with people and watch collecting is an activity I do alone, and I enjoy it like that. I don’t hate on Rolex, but honestly I usually just don’t care. Have an OP, it’s a nice watch, but the models are kind of meh and feel super conservative, which just isn’t my style. My OP is a great watch, but for more money, I’m going for something that interests me. If you like them and it fits your style, why the hell not have more? I don’t see the problem… I also don’t own more than one of any brand so maybe in a bad person to comment on a video about collecting a specific brand mostly!

[@carllange3950]

I do not hate Rolex watches, I just do not see the point in spending so much money on a single watch for myself. The latest service cost on my wife’s Rolex was about twice the amount I have spent to purchase any one of my watches. I enjoy the variety I have in my 100+ watch collection. I could have taken that $20K+ and bought one or two Rolex watches, but I would lose all the variety of my collection. I see a Rolex as a $2000 watch that is priced at $10,000.

[@VuBui]

This is perhaps my favorite video of yours, Jenni! A wonderfully articulated and well thought out analysis of the “hate” that surrounds Rolex and those who collect them. In my opinion the main thing that hurts the watch collecting hobby is gatekeeping and the judgement of those who do something similar to you (in this case collecting watches) but not in the same way you do.

[@danielfellerman]

Very refreshing. A watch video offering up interesting, fresh ideas to consider vs the usual watch review “blah, blah, blah”.

[@FlaneurSolitaire]

I think the main reason why Rolex is being hated on within the watch community is because it is the "non-watch-person's watch". If you ask the average guy on the street to name one luxury watch brand, it'll be Rolex. If you know nothing about watches at all, let alone high end watches, you've still heard of Rolex and you will associate certain things with it - status, luxury, bling. (Which is somewhat ironic seeing that Rolex is most successful with steel sports watches... albeit very pricy ones.) And because the watch community is a very "knowledge-oriented" crowd, where you get respect for what you *know* much rather than what you *own*, the implication is that Rolex is a watch for people who don't really "love" watches, and who aren't willing to invest the time, energy and work to acquire the kind of connoisseurhip that really opens you the doors of the community. So, I think you are right to say that the notion of (perceived) "authenticity" has a lot to do with Rolex hate, but I don't think it is really about money. Except in the sense that if you own a Rolex, it is implied that you may have the financial capital, but not the symbolic capital that the watch hobby is all about.

[@henrikpettersson2886]

"THE MIGHTIEST OF ALL THE SOURCES ONLINE" Amen to that :) 😀

[@MultiShice]

If there wasnt such a big hype over Rolex, 90% of the people complaining about how they cant get one, wouldnt even want one.