Jerry Lorenzo on the Future of Fear of God | BoF VOICES 2022

In advance of his first fashion show at The Hollywood Bowl on April 19, the founder of Fear of God shares his approach for designing subtle garments that allow customers a taste of luxury.
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[@rafeeqwarfield9690]

When values drive decision-making, the path forward becomes clear, resonating regardless of where a brand arrives

[@odinxrk1424]

it can also drive your company into the ground

[@daniellesmith6779]

I love him. He is speaking with such conviction.

[@parkermakonzo5692]

Love Jerry, his aesthetic is exceptional and sublime

[@kage122]

I feel his vision for the brand is a lot deeper than what the customer (who I’ve seen buy and seek this product). there’s a stark contrast between then people who flock toward his brands bc of his name and because of the “simplicity “ of the brand. people from my experience love his brand because it’s simple but it’s recognizable in the sense that I’m wearing something by Jerry Lorenzo who’s respected in the street wear turned luxury space. watching the recent show at first i was like I’ve seen this before (MaxMara + SportsMax) but now I’m thinking I’ve never seen it done in this way for this consumer. there’s something about that and the accessibility that’s being offered as opposed to the brands i mentioned.

[@loftzonellc.5775]

Shine Bright Always

[@I.SolemnlySwear]

I wish they would ask him about the name of the brand and how his faith plays a part in the brand. Nonetheless, it's always great hearing from him.

[@jeinnerguccii]

Why? He's explained it sooo many times already. He's talking about the future of the brand not stuff people already know.

[@kcham5264]

There is nothing better than having a plan & a purpose!

[@samreynolds6007]

Jerry just does his thing, what he feels and is drawn to, I just love it and him

[@chelbella5025]

For Those that don't know, Atmosphere is inspired by the song Here as in Heaven from Elevation worship. This song was used in a previous launch. And in an interview Jerey does with Steven Furtick, he speaks about this. The song is amazing. Highly recommend checking it out

[@muhammadrofiq7569]

This guy is effortlessly cool

[@behoney00]

Creative Genius

[@lucasmoreno5330]

The uncomfortable nature in which Lorenzo tries to describe his ideas comes from his inability to codify his process, in a way which allows others to understand. He's not the only victim of this, most creatives struggle with verbalising their vision.

[@miestail]

Maybe he does sound uncomfortable. However, the explanations are great. It is difficult to explain something that is complex and that has many nuances. Regardless of being a creative or not.

[@jonnyfendi2003]

They mostly say "um" and "like" and "silhouette" a million times

[@chelbella5025]

Jerry is also a lover of Jesus Christ. Which the world hates. And you can tell he's being very careful with his wording because in interviews with pastors, he's a lot more willing and able to comfortably explain literally everything.

[@lucasmoreno5330]

@@miestail it’s difficult to explain something like a process which has not been codified. This tells us that he’s not process driven.

[@demanithediscipleofgod]

Wish I could interview Jerry man and just have a sit down

[@davidbasset7557]

Topic is covered at 15:35

[@zubayzimbo9794]

This is intersting , If anyone knows Chris Do , he is a designer (from graphic to motion graphic to other) Perhaps it's because he was also a lecturer, that he is very articulate. Jerry Lorenzo, in his own words is not necessarily a conventional or traditional designer , but rather a story teller and communicator. However Jerry is a not so good communicator nor is he articulate. I see people clowning and joking on him , and thats cool , but I just wanted to say it's cool that people like Jerry and Virgil(R.I.P.) and Pharrell are in these spaces aiding people who wouldn't have a chance to get into it at a particular level , gain a foot in the door. In the end the wave we see after the Virgils and Kanyes and Pharrells and Jerrys will be quite diverse and very interesting.

[@alexandershabazzi8890]

Individuals like such, allow for their ART to be the expression of what their mind is truly thinking. We as humans get so caught up in "Definition" we lose sight of the message. There's a clear vision in sight for Jerry, whether people like how he "articulates" his statements, yet same individuals would choose to ridicule if he went into some [overtly] deep-insight-dive about his process. Sometimes, a lot of things are better off left unsaid.

[@zubayzimbo9794]

Lol , someone answer me this Who TF started this cadence of speak ??? I ask because when the following people talk it's as if they all talk with this particular cadence of speech being used in this video. 1. Virgil 2. Kanye 3. Jerry Someone tell me please lol 😂🙏🏾

[@konsole762]

Ye bit it off Virgil who Jerry also got it from

[@skillionaireparis]

I think it’s how Fashion designers speak to each other when they’re talking about things they are passionate about. I definitely understand what u asked the question. All these guys have the same tone.

[@skillionaireparis]

I think it’s how Fashion designers speak to each other when they’re talking about things they are passionate about. I definitely understand what u asked the question. All these guys have the same tone.

[@zubayzimbo9794]

@@konsole762 Virgil was really the 1. SMH He was too smart

[@zubayzimbo9794]

@@skillionaireparis you know it'd like to believe this, but Demna is an actual designer (traditionally trained) and he is quite articulate. I get the sense that these guys Kanye etc are more businessmen who used their influence from music to round up talent and let the actual designers (the ones under them doing all the work really) create things, but those designers mostly never speak or are given the spotlight.

[@CertifyC3]

Only the insiders...

[@jacobmurray61]

Around the 4min mark he asks him about what he means about transformation and then he goes on to totally fail to answer this point. He can't answer; it sounds great to say that his clothing is transformational, but it's a total reach. You can also under see against an erudite and learned interviewer he struggles to answer with any great intellect and just reverts to bland statements that sound like a PR blurb.

[@chelbella5025]

I don't think you realize how careful he has to be speaking to this specific audience. Jerry is very spiritual and he loves Jesus Christ, something this audience doesn't fully grasp the depth of. If you look up other interviews with him with say Steven Furtick, you'll see how deep it really goes. Transformative is difficult to explain if he's not allowed to speak about his faith. Knowing his other interviews, he did a great job with this specific audience.

[@RaymondRAYCE]

​@@chelbella5025 lol at Steven Furtick as a person to be up front about Jesus with...

[@chelbella5025]

@@RaymondRAYCE I get that, buy you should still watch the interview to better understand Jerry if you're interested in him. People just base their perspectives of a peraon around one interview. And that's pretty telling of those people.

[@KilSwt2318]

Jerry always answers like this and it’s hes so fake deep it’s crazy

[@RaymondRAYCE]

What kind of shoes is he rocking...?

[@makeelex6614]

My new fav brand, love all his stuff... The Essentials gear is crazy!!

[@yokchew90]

This interview is 2022 or 2023?

[@demanithediscipleofgod]

What shoes are those Jerry has on?

[@afaintmemory]

Adidas Ultraboost 1.0 DNA, I screenshotted the shoe and used the Google app to photo search (the one with the G as the logo)

[@VicPoladian]

Anyone know the shoes he’s wearing?

[@ruud6828]

its an ultra boost and old collab

[@thesiblingsjourney2646]

ECCLESIASTES 12:13-14 Let us hear the conclusion of the whole matter: Fear God, and keep his commandments: for this is the whole duty of man. For God shall bring every work into judgment, with every secret thing, whether it be good, or whether it be evil.

[@kaideprata594]

It’s a damn sweatshirt what is this dude talking about 🤣

[@lanigirq]

why is he never talking about the fact that Essentials are banned from EU?

[@Whatyoutakinbout]

Jerry. Tell them the gospel bro.

[@jlmunny]

7:33 host embarassed himself

[@EthanMiller1]

Man, California marketing is ridiculous. There’s a reason the word hippy came from hypocrits. Then when they put on that meditative voice, in combination with dude in sweat pants. Haha

[@davidbasset7557]

😂😂

[@RaymondRAYCE]

Ummm... You're probably not ummm... wrong ummmmmmm

[@GOD999MODE]

Dude said "um" like 1000 times.

[@ilfouco1541]

I have a feeling every interview Jerry does they restrict from talking about his faith. This world hates Jesus so much but I pray one day every will find the truth

[@guwopman3503]

Christianity is the most popular religion in the world. Stop fear mongering. The second most popular religion, Islam, mentions Jesus more than any other figure in the Quran. He is highly revered as a prophet in that faith. Enough with the lies about being under attack.

[@cadensmith4428]

I don’t think it’s fair to say he restricts from talking about his faith. Imagine your average businessman speaking about Jesus in every single meeting when the topic is oil supply. It doesn’t mean the business man’s faith is any less.

[@jeinnerguccii]

He doesn't have to push the bible. He's not a preacher. This is an interview about his clothes.

[@rafeeqwarfield9690]

I was going to come down on this comment but everyone has already beaten me to the punch

[@GOD999MODE]

@@jeinnerguccii exactly lol. Also, Jesus would never have vouched for $700 shirts and pants.

[@Palestinian_holocaust]

UM LIKE UM LIKE YEAH UM AND UM UM AND

[@santiagoskywalker]

You can tell that they do not like each other lol the interviewer comes off very condescending in this interview and in the other one they did. Seems like he does not buy into this self made designers vision while Jerry sees this guy as the old guard of fashion that has no connection to the pulse of what he is trying to propose. Watch the difference in this interview’s energy vs when Jerry talked to Kerwin Frost.

[@TheDeal007]

Tim Blanks is a part of the "old guard" in fashion, but to say he has no connection to the pulse of what's going on is incorrect. He is a highly respected and intelligent journalist who has always championed small designers, especially ones that work outside of the mainstream fashion industry, and is always having deep conversations about the current cultral zeitgeist. Jerry might just be nervous and struggling to put together coherent answers because the kinds of questions Tim is asking him require more introspection, which will then give way to a much better answer than what Jerry provides. As for the Kerwin interview, while enjoyable, it was much more of a conversation in a relaxed and casual environment, than this interview set on the BOF stage.

[@calebdrummond1019]

Um

[@ESOTER1KA]

Yall really think this guys is speaking facts? Just rambling and talking about “sustainability” while he churns out essentials which is H&M essentially

[@MdmasudRana-ns5gh]

Hello dear I am very impressed with your page design and your posts are very good. I am studying about fishing and randomly searching websites and some pages. I found your website or Facebook page. I saw your product that was very nice. I want to talk with you about your business and your business details. I will be very regarded by you if you talk with me. waiting for your response. regards Masud rana