Jerry Seinfeld on "Unfrosted," the made-up origin tale of Pop-Tarts

Comedian Jerry Seinfeld has stepped into the director's shoes for his new film "Unfrosted," the not-quite-true story of the creation of the Kellogg's Pop-Tart. Correspondent Mo Rocca talks with Seinfeld about working behind the camera for the first time, and calling on a bunch of his comedian friends (including "Sunday Morning" contributor Jim Gaffigan) to act in his origin tale of a breakfast staple.
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[@debidelaney3819]

Next Jim Gaffigan will do a ‘Hot Pockets’ documentary movie.

[@lynnroberts76]

The sequel will be Toaster Strudel’s..

[@easye5653]

Best comment i've heard All Day!!!! PLEASE JIM! Lol.

[@Roy-G-Biv]

and i sang it in my head like him

[@tylertheguy3160]

I know you're joking but I'm enough of a fan of Gaffigan that I would actually watch that.

[@actownsend7288]

Jim should make a series about Hot Pockets!!

[@wjfaust]

The guy who played Ben Franklin in the Office playing the Quaker guy at the funeral 😂 Looks like the same wig!

[@EltonsCloset]

That’s character actor Andy Daly!

[@andrewspielman1921]

The guy giving the interview looks like he’s wearing an old-timely wig

[@CraigSmith-qq3sr]

I'm 56 and I still eat pop-tarts. Can't help it😊

[@tanastoiberg7981]

I'm 59, and love the plain strawberry Pop Tarts. When i was a kid, Kellog's also had cherry Pop Tarts. I wish this flavor would make a return.

[@paulyricca3881]

🥃👴🏻 SOOO HOW MUCH DO U WEIGH 900?

[@paulyricca3881]

@@tanastoiberg7981🥃👴🏻 SOOO HOW OLD IS U 20,000 ?

[@user-hs3sf2ul5q]

So bad for you lol

[@BB-nw3mj]

They're very refreshing.

[@tishw4576]

This is priceless. The trailer is hysterical. There are so many cameos. I can't wait to see this.

[@paulyricca3881]

🥃👴🏻 WHY???!?

[@zohanknows5809]

Soooooo bad.

[@paulyricca3881]

@@zohanknows5809 👴🏻🥃 JERRY’S KIDS IN 2024

[@freelancelife6704]

Another huge fan of Brown Suger Cinnamon Pop tarts NO FROSTING!

[@paulyricca3881]

🥃👴🏻 SOOO HOWS YO MOTHER DOIN?

[@stephanierobertson8846]

Chris Farley would have been fantastic in this movie

[@JessicaPaus]

I miss him

[@paulyricca3881]

🥃👴🏻 WHY???!!!?!

[@paulyricca3881]

@@JessicaPaus😫 WHY???!?

[@stephanierobertson8846]

He’s funny

[@paulyricca3881]

@@stephanierobertson8846🥃👴🏻HE NOT FUNNY .

[@williambrackin]

I don’t care what the film snobs say. I’m very excited to see this. Jerry rules.

[@cataldi4986]

And how was it?

[@zohanknows5809]

Jerry sucks.

[@ratboy4169]

Seinfeld should be on every episode of cbs Sunday morning show.

[@rlud304]

That makes zero sense. He was promoting his movie. Why tf would he want to be on a weekend morning show? 😂

[@ratboy4169]

@@rlud304 vanilla

[@catherinebreitfeller669]

Yes he should 😂😂

[@spokentruth5909]

Never understood Seinfeld

[@paulyricca3881]

🥃👴🏻 WHY???!?

[@RedUmbre]

One thing I've learned from studying animation is that 95% of all the best animation ever was in cereal commercials. We were all spoiled with Disney/theatrical quality animation for Lucky Charms and Froot Loops growing up and that tradition has been lost. They're kind of evil because a lot of them use sophisticated psychological manipulation, but it's still impressive. They're almost like demons or something

[@nightisright1873]

Disney did commercial animations

[@JoeO.]

I’m still gonna wait for the “Hearts of Darkness” documentary on the making of this epic film. Update: Of course, it took me a week to realize it would be called “Tarts of Darkness”…

[@easye5653]

Who made that Doc? Sounds cool.

[@decencywarrior9598]

My friend Tim was a pop tart freak -I kept one of his boxes after he passed away.

[@lorettanericcio-bohlman567]

Blueberry no frosting

[@user-hs3sf2ul5q]

Best ones. 100%

[@brucebaron1212]

My Mom was very strict about not allowing sugary breakfast cereals. No Frosted Flakes or Captain Crunch. But somehow, some way, Pop Tarts were acceptable. Made no sense, but I was not about to question the policy.

[@MicheleEngel]

Ditto except for the last part. Pop tarts were also unacceptable. I don’t think I actually ate one until I was an adult.

[@marge9563]

I still love them. Strawberry unfrosted. I can't wait to see the movie.

[@magicalvibes7114]

Strawberry flavored are the best ones 🍓🍓

[@peace-a]

Can't wait to see the movie. We all need some more laughter. Thanks, Jerry.

[@cataldi4986]

How was it?

[@peace-a]

@@cataldi4986 It was goofy and silly, lol. I enjoyed it.

[@zohanknows5809]

@@peace-a Enjoyed it ? OMG .

[@hibob418]

I never thought there was enough filling in pop tarts, but then that would have made them Hostess fruit pies, which I can buy just as easily. Looking forward to seeing this movie.

[@AmericanTeacher-USA]

Remember: They had to protect the toaster ! 😂

[@rebeccajuarez2304]

This is awesome 😂 Love it!!

[@yadayadayada]

Brown sugar cinnamon is the correct answer!

[@seththomas9105]

I'm 54 and on any given morning in, say, 1977 I would consume either the dearly beloved CHERRY or strawberry UNFROSTED poptart. Cherry needs to come back ASAP, and; have you ever tried butter on a Pop-Tart? It's sooo friggin' good!

[@nmikali3848]

THIS is genius i cannot wait

[@tombryant7047]

FINALLY an Academy Award candidate about the world's beloved Breakfast Snack/Addiction/Parental neglect emblematic icon!!))) Thank you Mr. Seinfeld!

[@___beyondhorizon4664]

I agree with the parental neglect part

[@I_WANT_MY_SLAW]

Better than barbie

[@neonfroot]

parental neglct would be more actual commercial candy

[@paulyricca3881]

@@I_WANT_MY_SLAW🥃👴🏻 WHAT GI JOE ?

[@mandcbruce]

Like the Pop-Tart, Seinfeld never grows stale. No "hot takes" just fresh observations.

[@jamesstewart8377]

Jerry has that humor that I haven’t always enjoyed but I respect the work he put in molding it.

[@pattiburton9976]

I love them! Still eat unfrosted Strawberry pop tarts.

[@tanastoiberg7981]

Me too. Do you remember the astronaut sticks that Apollo 11 used to say they ate on the rockets? Or Tang drinks? I loved both of these snacks.

[@pattiburton9976]

@@tanastoiberg7981 I drank gallons of Tang as a child!! But I don’t remember astronaut sticks.

[@DavidLS1]

Jerry put the fun back in funeral. I want one exactly like that when I die.

[@gailchiarovano487]

Loved the unfrosted blueberry toasted with butter!

[@tanastoiberg7981]

They had an unfrosted blueberry? I never saw this in the supermarket. Is this flavor still available unfrosted?

[@paulyricca3881]

🥃👴🏻 SOOO HOW MUCH DO U WEIGH 15,000 ?

[@paulyricca3881]

@@tanastoiberg7981🥃👴🏻 DUH I DONT NO.

[@tanastoiberg7981]

@@paulyricca3881 Are you on drugs? I asked a question to Gail, not you.

[@paulyricca3881]

@@tanastoiberg7981🥃👴🏻 YOURE A BOOMER BUM A HIPPIE OF THE 1960s

[@CottonEyedBro]

Would’ve been great if this piece included when the movie comes out and where to watch it!

[@steveconn]

Netflix

[@tishw4576]

Google

[@vespermartini2556]

May 3, via Netflix.

[@annmoss2]

@@tishw4576 sure, but it's a good point. It would've been good for them to share that info.

[@Folklovermore13]

May 3rd- a Netflix original

[@67tomcat]

It should premiere in Battle Creek!

[@bernlin2000]

"We're making a movie about a Pop-Tart" XD XD I just love this concept, because it's perfectly "Seinfeldian" 🙂and it's about TIME that Jerry came out of this pseudo-"retirement"!

[@melskitchenservices5923]

I absolutely loved this movie. I want to smoke and watch it again. I'll probably pick up on more hidden gags. 😂

[@JustinCase780]

@4:48 Eerily looks like Siskel & Ebert from the early 90's

[@innerlocus]

Pop-Tarts don't go stale because they're not food, any sucker knows that. 🍭

[@AmericanTeacher-USA]

And they were NEVER fresh !! 😂

[@thephilster6860]

On 30 Rock the small print on a snack food package goes [If I remember it correctly] "Manufactured in the same plant that produces food."

[@superhitpix5955]

I only hope this sparks interest in people doing research into the past and present business practices of the Kellogg's.

[@marlinweekley51]

Fantastic pop tart “commercial “, I haven’t had one in 50 years but heading to the store now just so I get the satire better. 😂

[@gigid9606]

i love that cinnamon pop tart, too and the chocolate frosted frosted..! MORE OF JERRY SEINFELD DOING MOVIES!!!!! That chicken at the funeral! Hilarious!

[@DannyCharles-op3qv]

I remember watching Jerry in the 80s when i was a very small boy and breakfast... cereal being a huge part of his act and watching him slide down a spoon into a huge bowl of cereal and i thought that was awesome as a young boy.

[@veggivet737]

Jerry is a comedic jenius.

[@be6715]

Frosted Cherry is the best, with strawberry #2.

[@MaureenGallagher-sy1iy]

Yes!!

[@rollinwithunclepete824]

Gonna have to see this!

[@sunny-sq6ci]

Europeans: Americans love to eat! Americans: dang right we do!

[@easye5653]

I always Loved Frosted Brown Sugar Cinnamon and Smores!!

[@user-qv4ze8zm4h]

This pop tart thing is mind blowing like the ad with nano technique removing calcium and lime scale deposit under waterline in toilets in dramatic music plus secret plumbing skill.

[@catherinebreitfeller669]

This is gonna be a really funny movie !!! Looking forward to it 😂😂😂

[@MJCLAXDEN]

I was expecting the descending casket to be immediately followed with a spring loaded re-appearance with a ding...like a toaster.

[@Kim-yy8kl]

toaster at end of his bit when he was toasting poptart. Id never heard of, so i looked it up just for kix,(dualit) Thats one expensive toaster!😊i love you jerry!

[@deannamadrigal7503]

Ok, 😅 I'm getting a kick out of reading everybody's comments. Oh my God! Do you know how bad these things are for you and yet I do see people later in years still eating Pop-Tarts. 😋

[@efraguerrero]

I see sales going up for the Pop Tart. I know I'm craving one now.

[@kelsyschoenhaar8717]

Brown sugar cinnamon are the best.

[@AmericanTeacher-USA]

And have the most lead, too !! 😮

[@melissagarza2376]

Do kellogs still make and sell the unfrosted ones? Would like to try them.

[@tanastoiberg7981]

Yes. They have unfrosted strawberry Pop Tarts at Ralph's and Von's.

[@antoniodiego9357]

I grew up on POP TARTS. I’m 50 now and I still love eating me some POP TARTS. Cinnamon brown sugar

[@user-qv4ze8zm4h]

Seinfield makde a joke about 'This is what it is' so funny I love it..~~

[@imabigfanshow783]

Can’t wait!

[@relaunchinglife]

Brown sugar? Yuck. Strawberry unfrosted or frosted with a little butter added on top right when it comes out of the toaster. Loved them throughout my childhood. An experience my 3 children never had - they were all raised on organic everything. As adults, there is so much junk food in their homes!

[@MicheleEngel]

So hard to describe what, exactly, is so brilliant about Seinfeld. Yet there he is, clearly brilliant at everything he does. 😮

[@sgodbout2213]

Pop-Tarts were such a treat. They are eaten best with a pool of butter on the top!

[@Joe-ij6of]

Kelloggs CEO: Johnson! In my office... Marketing Guy: Yes boss? CEO: If Mattel can get a movie done, we can too!? Any ideas? Marketing Guy: Just one...

[@joysharma5705]

Jerry you rock u r fabbbb what ever you touch ,Jerry turns to Gold 🎉🎉🎉🎉🎉🎉🎉😊

[@user-po3ir2tx5z]

"No company would want a movie of their product like this." But, guaranteed, this show WILL sell more Pop-Tarts! As for me, I like the classics: strawberry or blueberry, no frosting... although 'd never turn down a brown sugar, frosted, as a kid.

[@DorinaKangaroo]

Can’t wait to see your movie about pop tarts!

[@kurtroberts2310]

Damn! I finished two unfrosted strawberry pop tarts just before clicking on this. Age 62 and still love ‘em

[@discopants68]

I’ve graduated to Toaster Strudel.

[@StewartLucrative]

The boomers are going to love this.

[@junkboxxxxxx]

This is the thing now -- movies about consumer products like shoes, dolls, breakfast pastries.

[@user-hs3sf2ul5q]

Yup. 😅 were reaching new levels of ultra consumerism.

[@nebuloushammer8773]

Oh my God. Is this a parody of movies like The Founder? I thought parodies were dead, but they've come back.

[@SimmerCK]

As a kid, I wasn't as responsible with the toaster settings. Blue flames shooting out of the toaster from my burning Strawberry Frosted Pop-Tarts.

[@mitchd949]

Grew up eating Strawberry Unfrosted! A couple years ago when prices really started to jump on granola bars and other "snack" bars, I looked at the calorie counts and determined I was just as well off eating a pop-tart compared to a Natures Valley bar. Pop-tarts are far less expensive and have about the same nutritional value?! On top of that, eat them hot or cold! I eat one at a time for a snack and have probably saved hundreds of dollars in the last 2-3 years.

[@roxannefebuary6823]

Love poptarts

[@bluekitty3731]

I want to see the movie, I grew up down the road from Battle Creek and would go to Kellogg for field trips. But never liked pop tarts lol! My mom called them an abomination!

[@AmericanTeacher-USA]

And they were !! 😂

[@jojoco6737]

Full Kellogg Honor!!!! Lmao

[@user-ye9zy9xr2x]

So much more interesting to watch a movie based on actual facts of the story than throwing all the comedians you can think of to go through goofy dialogue.

[@JohnMcmillin-br8tk]

Fun at parties?

[@vickileonard72]

They should have used a sunbeam automatic toaster 😂

[@rdasilva64]

Strawberry - extra frosting!

[@pibly7784]

Jerry grew his hair back in. Big improvement there. 👍

[@stackhouse1]

Hair transplantation

[@Somebody33390]

Great. Now I need to go buy some pop tarts.

[@Xxxxxrrr6464]

Gonna watch it

[@italishgirl5601]

Bill Burr as Kennedy is perfection!!!!!

[@lonewolffisherman7092]

Although I've never liked pop tarts, I am certain the movie will be much much better.

[@cataldi4986]

It wasn’t

[@dungeonquesting8075]

Looks awesome

[@sleepyjoebiden2756]

Jerry is really good at doing color commentary for the Mets.

[@jimmyjimjims7483]

The only ones I liked were the Oreo one and the Wild Berry one that had the pink and teal 80's frosting on it

[@philtullos3823]

Millions of us waiting for the next funny thing from Jerry Seinfeld, and this is what he delivers? I sincerely hope it succeeds for him, but - even though, when I think about it, it isn't really very surprising - it is very surprising!

[@user-hx8dq1io1p]

I think truthfully stated the line should be "Jerry called on his comedian pals and Amy Shumer".

[@internetexplorer6097]

Rip jerry, it was a nice run

[@user-qv4ze8zm4h]

Sit back and enjoy!

[@user-qv4ze8zm4h]

The Seinfield Show doesn't look left, still so funny..

[@user-qv4ze8zm4h]

Landmark of US Comedy.

[@brendenkennedy4304]

How weird is that? I have also the same flavor of pop-tart that he likes as well as I. The Brown Sugar Cinnamon. Very entertaining story as well.

[@steveconn]

Like one long ad for diabetes, but like the cast (dad may have gotten in a fight with Larry David over a parking space at Wild Oats in Santa Fe a few summers ago). Stay Tarty!

[@Xxxxxrrr6464]

Thanks

[@debbralehrman5957]

So funny😄😄😄

[@HettiedeKorteDiplomaat]

Hugh Grant, Jim Gaffigan!

[@Dominion-1]

*(**6:08**) You know, Sarah Cooper kinda favors Helena Bonham Carter.* 😁

[@mplsmark222]

Nabisco used to make a competing product. Called Toastetts they were vastly superior to PopTarts. I still miss those nearly-food treats.

[@enriquebruzual1702]

Did Jerry get Jim because of his hot pocket bit? 😊

[@elykalontar3847]

This is the Barbie movie of breakfast cereals and snacks!

[@McCrapweasel]

Have you had a Pop Tart lately? They suck. Even the frosting tastes bad.

[@ReallyFarFarAway]

The interviewer is in this TOO MUCH .. !!! 👉 ... " ⛔ REMOVE HIM ⛔ " ... 👈

[@teresapadrick7]

😂😂!

[@plz1277]

FACT: Post worked for the Kellog brothers, stole their cereal idea and made millions. Kellog then jumped in the cereal business and have competed together for over 100 years!

[@lynnturman8157]

And now I think the same company (Nestles) owns both of them. Along with about 75% of all the products sold in the grocery store.

[@tanastoiberg7981]

Thank you for that bit of trivia. I love learning about old American food companies. 👍

[@edlobato1251]

Wicked cool.