Personal Branding for the Multi-Passionate Creator

[@sophielafleche3803]

I am a multi-passionate viewer! I prefer you tubers that are not super niched down. I don't want to watch 50 videos about the same thing. If I follow a you tuber - it is them, personally, that I like to watch. I am not necessarily searching on content or topic.

[@Annayasha]

You are right! I havent noticed that

[@saritacarey]

Well said.

[@dontforgetthesugar1511]

I LITERALLY prayed to God for some direction, because I am a serial entrepreneur and have done myself quite a disservice bouncing from idea to idea. I've been watching your videos all morning, and you have given me so much inspiration!! Thank you for your videos and expertise! You are definitely me lol

[@rhalyzacortez]

YAAAAAAZ! I am also multi-passionate. I'm into music+singing, email marketing, personal development, spirituality, running/fitness...... and so on. But I am not willing to niche-down because I don't want to focus on one thing. One thing I've learned about branding is some clients actually want to see what goes on in your personal life like what you're interested about beyond being a service provider or whatsoever. So thank you! :)

[@OneBlendedBunch]

I needed to hear this today! I have struggled for the last 3 1/2 years. I am the most ADHD person I know, I am a squirrel at heart, and definitely multi passionate. I have struggled with the NICHE'ing down concept tbh. This was a good video, and gives me inspiration moving forward! Thank you!

[@KatieOToole-pp8pk]

Nice to meet you, I’m probably the second most ADHD person you now know, LOL. I come fully loaded with, THE SHINY OBJECT SYNDROME, with No self-control. Don’t even see you coming. Happens every time. I’ve been researching and watching KZbinrs for a year and a half now and I am getting sick and tired of not coming up with anything yet. But I’m not giving up no F’NG way. I love her videos. Good luck to you.

[@emilyvermillion]

Let's square up - I insist all the time that I'm an extreme multi-passionate person - like the mostest of the mostest - THANK YOU FOR THIS!!!!!

[@CassieMakesArt]

THANK YOU!!!! I am so tired of everyone telling me to niche down!!!!

[@elleodyn]

Yup. Raising hand...and focusing on doing my thing - things....so many things - yet I'm happy as a clam. :) Spiritual business stuff, business marketing stuff, photography, videography, websites that actually work, 1800s farmhouse/log house restoration...it's all there and I'm going to keep going. :) The one unifying thing is: Your dream belongs here - let's get started! :). Love your videos!!

[@aawlex2323]

Absolutely! My queen Jenna Marbles (may her content rest in peace) would make videos I'd see the title for and I'd be like "eh that one looks dumb, maybe I'll skip it," but then eventually I'd run out of things that looked more immediately interesting and give it a look and... IT'D BE AMAZING! And that happened enough that eventually I stopped doing the "maybe not this one" dance! I'd joke about how "that woman could make a video taking a nap and I'd watch it" AND SHE DID AND I DID! Don't even regret it.

[@haleytayley]

Geez, I miss her 😢😩

[@escape_cookies]

All good sportsmen/women look dumb at first 🥇 However she evolved due to her strange creativity, courage, and consistency 😊 It was a good time watching her videos, however it motivated me only to leave my creative business at some point (before she finished hers)☃️

[@sunsetheatxx]

Girl, you are speaking my language! I have been circling around to narrow down my niche but I could not pick one. It was discouraging! But THANK you!

[@creativepartyproductionsLLC]

This is ME!!! Thank you for sharing your input. ❤❤ This gives me so much excitement and hope.

[@WendyDewarHughes]

You’ve nailed it exactly for me. My growth has been slower than I’d have liked.

[@BrianaHarte]

Thank you for publishing this video so closely to last week's! It's SO helpful knowing that as a multi-passionate creator, what to expect as my channel grows. I need to keep in perspective that my channel's growth is going to be slower than other channels that have more focused content, but my slower growth isn't bad - it's going to make sure the people who continue coming back to my channel and watching my content are watching for ME! ❤️

[@rashannike2087]

You are spot on. I’m multi passionate. I tried choosing 1 niche and after a while, I run out of content ideas. I go “straight to the point” so much that I run out of different angles within my niche.

[@escape_cookies]

After trying different fields, and even different jobs, being bullied by employers, I just don't understand how it's possible to be successful having a "niche", it's like looking at your nose only without noticing if you're actually on an iceberg or in a desert 🏜️

[@Stevonjbiz]

Thanks Jessica. I currently have 3 pillars of content & have not been willing to NICHE down to only 1. I think the NICHE concept is definitely evolving so I appreciate your insights on this topic.💯👏

[@JanisFoleyPhotography]

As a Gemini, I can fully relate... SO many interests... ♊🥰

[@FullyLovingYourself]

With a gemini venus, felt 😭

[@valerieeclectica647]

Gemini North Node here, I totally get this!

[@thenaturalgemini]

Girl tell me about it. You can’t tell that to a Gemini. The word does not understand

[@ebonijohnson4442]

I really needed this video! I'm so multi-passionate, I think some might find it disturbing, but I can't help it & I refuse to change!

[@ChezVies]

Thank you for this video! I just want to have fun sharing and documenting my crafting journey. I used to write blog regularly but now I focus more on YT.

[@melissa_renee]

I can't tell you how badly I needed to hear this. I'm just figuring out at 42 that I probably have ADHD and it's explaining SO much. I'm also in the pivot point in my channel because I grew due to my location of Shanghai, but I won't always live here and I'm also bored of jsut showing what I do in the city all the time. I want to share my life and my books and all. the. things. haha So thank you. You were speaking to me on this one for sure. xo

[@Lulucianavasconcelos]

Finally!!!! having to pick a niche is stopping me of making content.

[@kellseyvp]

Stopped me for so long too!

[@BlackNekoHime]

a potato on the couch! Yes!!! That is me, also. especially after have so much fun creating my art projects for hours, writing blogs, taking pictures, learning more about IG and blogging. I love how you explain the idea of niching. Thank you so much for sharing!

[@dionnazupparo]

That makes me feel so much better. I am me. I am a disabled stroke survivor but I want to make content about my whole life. I am the niche

[@erikabatista_]

yesss it’s so hard to find a video that actually supports a multi passionate idea for creators. i’m actually working on editing a video, and in there i talk about the struggles i feel when i have to niche down due to the fact that i’m just passionate about different things. but i am working on a way to make them all seamlessly work together! and using my different platforms wisely!

[@JakeyWakey]

I came to this conclusion a couple weeks ago. My channel has personal development vlogs, talking head/screen capture tutorials, and music.

[@christiematerni2171]

Thanks for this. It's the first video that makes me feel like there are others like me.

[@heathersretirementshenanig6785]

This is totally me. It is nice to see someone talking about this. To be honest, I don't know how to make my content interesting. It doesn't matter how many videos I watch about being a KZbin creator, I just can't figure it out, lol. I did subscribe, and I am looking forward to seeing what fun stuff you share with us.

[@joeync75]

Thank you for this. What you talked about speaks so much to what I've been thinking about in terms of starting an online business. I am willing to go slow and I agree that I'll enjoy it more if I embrace the multi-passionate me. Thank you!

[@jaellechristian8693]

Oh em gee...thank you! Hearing the "niche down" has literally stopped me in my tracks because i cannot narrow down which one of my talents i needed to focus on...

[@PlayandPlayinPianoClass-kp2nv]

Thanks!!! I read the comments and now join others by saying I definitely need this affirmation and confirmation. The common thread part gives me a lot to think about and will be a test of my creativity as I try to weave some subjects together as much as possible.

[@RehashandRewind]

This was my sign! Hahah I do reality tv and KZbin tea and I was about to drop one of them but I love talking about BOTH so imma do it!!! ❤

[@RiseShuler]

I love you Jessica! I have 4 different business!! You have the best, informational videos!

[@MickeyMullin]

"Renaissance Man." After I got called that (legitimately), I got a call from my sister who encouraged me to look up the actual description for ADHD, and well, shoot. So, I'm just leaning into it. I'm a polymath. It's awesome. Polymath/ADHD/Renaissance (Wo)Man)/Multipassion fist bump. Thanks for the validation!

[@NicolesGardenNS]

I caught that glimpse of Cathrin Manning, love her! She has changed her tune on this also and I’m really enjoying her more personal content now.

[@blackmirrorprisoners]

I always come back to your videos because you’re such a fun person and your personality is electric :)

[@ThalassaSeaArt]

I’ve never related so much in my life! Thank you for this video!!!

[@SandySwitzer]

Your hair is SUPER cute like that - for reals. And multi------everything ADHD here so I love this video!

[@sincerelytoriblog]

🎉🎉👐👐 Thanks for saying I'm not alone. Always, always, always trying a million things !

[@jessicastansberry]

Definitely not alone!

[@bmbrooklyn]

Thank you❤❤❤great video and explanation about to niche or not to niche. Love the columns example.

[@JennyGeska]

Thank youuuuuu! I'm a realtor, dancer, and travel agent 🎉 you're speaking my language

[@wcmAi5]

FINALLY- someone who understands ME😅😅Thank you ❤❤

[@ebonysmith6885]

Thank you for talking about this. When I hear “niche down” it’s hard. Especially having a small business centered around all the things I’m passionate about (being creative, journals, inspirational products for people with anxiety). Thought that being multi passionate is a bad thing. I struggle with should I have a social media just for myself separate from my business?

[@legz007]

This IS the video I NEEDED to see because THIS IS EXACTLY WHAT I AM DOING!!!! I definitely see the slower growth but I am totally content because that's what I want (AWESOME 🔥🔥🔥point, Mrs. Jessica). This video hit the nail right on the head 😌😊😁

[@deborahwright8646]

Girl yes!!! I love this. I know I'm not alone

[@CaseandCoCreative]

Great advice, concise, clear, and to the point-thank you!

[@HK-rq6tc]

Thank you very much for this. I was wondering what to do with my creation, but this video really helped me to figure it out!

[@TammiMorrison]

God thank you for this, bc I am the same, always knew I was different and multi passionate as well.

[@christinelee7401]

This speaks to me so much!!!

[@absolute_kay_os]

OMG!!! I have found my tribe!!!🥰❤️ I have wanted to figure out where/if I would even fit in on YT if I started a page with all of my different passions…. I sooooo needed for you to cross my algorithm!!! I have never seen you before but I already Love You!!! You just got a new subscriber!!!🎉🎉❤

[@lmariesplace]

Yes!!! This makes so much sense to me and now I have a clear view on how to proceed. Thank you so much for who you are and for sharing that with us!

[@kiahampel]

I feel so seen! I had one successful video about productivity and after this every video on productivity does well, but it would be so boring for me to only speak about that 😢 the whole point of me being productive is, so I have time for so many things, but it is hard when you know you could grow faster but decide not to do it.

[@JuneOhana]

Yes queen I've been battling this stupid niche statement and I'm just beginning. I have so many ideas and I'm not about to drop them because I love juggling multiple things otherwise I'm bored! 🙃

[@JSAbbott]

I was also diagnosed with ADHD in my early 30s. I have only recently stopped trying to fight against my brain. I know I'm different and I'm okay with that now.

[@ayvanna7770]

I love this thank you for clarifying

[@WillTalkTech]

Yep, I'm seeing this right now on my channel if I talk about Siri Shortcuts, I get more views than my Subscriber count, but if I talk about my other 3 pillars of content I'll be lucky if I get 50 views per video. It's like hitting the gas when I create a shortcut tutorial and hitting the break when I create any other kind of content when it comes to my channel growth. BUT... I would rather keep creating what I want and let the algorithm catch up to me and find my tribe slowly overtime vs every video being about Siri Shortcuts which I'm pretty sure I would get tired talking about at some point in the future when new content ideas become harder and harder to find. Awesome video, you nailed it.

[@jessicastansberry]

👏👏👏👏👏

[@AlaaHamadto]

OMG 🥹 "Multi-passionate" literally adding this to my bio 🫶 Thank you!

[@Clauramesc]

Thank GOD I came across your channel! Thank you thank you for letting me know it’s ok to just want to do everything ❤️

[@idzenski]

Great advices. I have been looking for a way how I can create whatever I want and grow fast, now I know there is too option do I niche and grow fast or I do everything but grow slow. Brilliant! Need to pick one 😂

[@hrafnhetta-ravenhood]

Thank you - after years of thinking about one niche, like everyone sayd I have to - I stoped about a year ago, now I just do what ever and now I have been thinking about changing again to less niches, but I can´t deside what to choose. Thank you for saying it is ok to have a brain like mine, multi ideas every day, can´t help it :(

[@Rebecca.Robbins]

Thanks, I needed to hear this. I was convinced that my multi passionate content was a problem. I’ve actually been feeling g defeated by it. I want to make weaving AND Vanilla videos! A maker has to make, ya know????

[@kaspertheroundghost]

We are not alone! Yay!

[@wildmeadowshomestead5680]

We're in the process of trying to connect several related passions into "something" and figuring out how to use multiple social media platforms effectively.

[@TheUntamedJournal]

Jonna Jinton has absolutely nailed different creative pursuits through her own brand

[@deipty222]

omg finally someone talks about this! Thank you! I consider myself as a jack of all trades master of none. I was not sure if I need multiple instagram accounts fo my different passions or just focus and become master of one. Any virgos here? 😉

[@CindyBennett13]

O my gosh … I am So much this. My channel has lots of random stuff . Listening to…

[@tinamichelle_cowgirls]

Thank you so much for your take on this!! Looking for my through-line!

[@FollowTheBlonde]

Oh my gosh we are like the same human! We like all the same things! I am always all over the map with hobbies and such!

[@lifewithmargot]

Oh thank goodness!!! 💕💕💕

[@BeeYouXOXO]

I'm 37 seconds in and know you are wrong about 1 thing. I'm probably the most multi-passionate person I'll ever meet. lol. But I can't wait to watch the rest of the video while I work on 3 of my goals LOL

[@jessicastansberry]

😂😂😂😂

[@selah2911]

Thank you Jesus, I’m so tired of the niche down narrative! - I finally found a “niche” that actually covers multiple interests under one umbrella but will give me that “expert” edge that clients and followers are looking for - I always appreciate these alternative messages bc it can become jarring for the multi passionate to box themselves in 🤍🤍🤍🤍 slow and steady, YOU are the niche!

[@LovingHypnoASMR]

Would it be possible for you to make a video on how you became able to create success and money for yourself while having ADHD? Thank you so much for sharing that with us I would love more information if possible. Take care❤

[@ShelitaRN]

OK this was really good pretty lady Jessica and I needed to hear this right at this time, because I've had analysis paralysis because of this very topic but I'm gonna move forward and trust the process!

[@kareemhayes9347]

I really appreciate this video because I have several talents and interest, and I have felt like I have to be put myself into a bubble.

[@Chez_Crochet_Adair]

Im struggling to grow as im too passionate to niche nd im so uncomfortable recording myself. So im just recording and throwing out videos so i get used to it ... 😂😅

[@kaizen_5091]

Just makes sense. Love it. Thank you.

[@NinoAmerica]

I needed to hear this. I can’t niche down!

[@SincerelyTakisha]

I love Kelly Stamps. I remember her very first video.

[@levelupwitharie]

This video is for me!!

[@barbaralawrence6226]

New subscriber! I'm just getting started as a creative entrepreneur and know eventually I'll probably have a KZbin channel. I'm a multi-passionate creative with ADHD and more and this video really resonates with me. I know this will be my niche. Presenting content as myself with all the challenges and successes of trying to navigate a world that is not set up for people like us. I personally don't want a large following. I know it would be too exhausting and overwhelming to try to maintain engagement with everyone. 50-100 loyal viewers (my tribe, so to speak) who tune in to be with me as my authentic self sounds awesome to me. So excited to follow you on your journey! I know there are TONS of us looking to connect with each other. I'm confident your channel will be around for as long as you're interested in it. 🙋‍♀️💖

[@NerdMomsLife]

I alway struggle with this! I have some specific niche things (like a homeschool channel) that are dedicated but there is so much more I want to do. I am trying to figure out what all to do here versus making other channels. But I also don't have the time to support a ton of different things fully;). Ugh... sorry for the whine.

[@NicolesGardenNS]

I love all of this ❤😊

[@DrSusanneKurz]

Does it help to uncheck the box deliver to subscriber feed, so it gets shown to a wider audience and not just your subscribers?

[@OlimpiaFonseca]

Omg thank you!

[@user-nlvmruu]

but do you have to niche down in the "interior design" space for example? like furniture flipping only, vs room makeovers only? or can you just be giving your spin on on interior design? like if one only does furniture flipping - i assume they would grow faster than someone who just focuses on their spin on interior design? like someone who does flipping, and thrifting, and room makeovers, and opinion pieces on trends, and decorating tips or hacks, etc.. ?

[@jessicastansberry]

They will definitely grow faster - that’s why I put that caveat on what i was saying. You have to choose what you want - do you want super fast growth or creative freedom

[@aawlex2323]

Do you want to grow or do you want to explore? Either one will have a smaller side effect of the other, but you should be intentional about which matters more to you.

[@blueeyedbraniac]

Jessica I recently started a lifestyle blog and I am a virtual assistant. Do you think it’s possible to put both of those things on the same social media account?

[@disebuseri]

Best video I’ve watched in a while

[@sharonzapata6460]

"One of these things is not like the other... One of these things doesn't belong...." OMG flash from the past Sesame Street 🎶song (some of ya'll may be too young to recall) That little diddy song always made me feel bad as a kid because I knew I wanted to be a writer and artist and Indiana Jones [pick a niche kid!] Anywho, Jessica your video speaks to my multi-passionate soul!♨ {I'm an international Author. Abstract Artist. Podcaster.} Allow me to share my watchwords: "Creativity Big Like The Sky!" ☀

[@JulieCallies]

Thanks for this video. Really needed to hear all that!! Just would have wished for actualy branding tipps. Next up 'How to unniche yourself'!?

[@TeacherKellyTag]

I feel seen!

[@RachelLee]

What if you’re a pursuing a service based biz (wedding videographer here) but yeah that’s only a relatively new aspect of me, when ultimately want to spread ideas, stories and educate too

[@arnoldkwashingtonjr]

I'm always curious what the difference is between slow and fast growth. Like, I have a general idea what a fast growth is, but I'm not sure what slow growth is and where's the threshold.

[@jessicastansberry]

I think it’s definitely subjective - fast and slow is absolutely up to each of us. For example, I think the fact that it’s taken me almost 8 years to hit 200k subs on KZbin is SLOW but I see people who started before me still at 50-60k and they probably see my growth as fast, etc

[@arnoldkwashingtonjr]

@@jessicastansberry Right. Like that's my thing. Is gaining 1,000 subs in 6 months slow or is gaining 5,000 in a year fast. That's part of my anxiety when it comes to giving my 100% into this content creator thing. Worrying about growth speed and being able to get to a point where my girlfriend doesn't HAVE to work a 50 hr/week job anymore if she chooses not to.

[@aniaaaa05]

I just purchased sony zv-e10 to have high quality reels but I'm wondering...are you recording in 4K horizontal and then changing size to match instagram reels?

[@SincerelyTakisha]

I just got that same camera and would love to know this as well.

[@jessicastansberry]

You can do either way! You could film horizontally while sitting a bit further from the camera and cropping in in the edit to fit the vertical format (you won’t lose quality since you’re filming in 4k), or you could mount the camera vertically on a tripod and do it that way - it’s up to you!

[@aniaaaa05]

@@jessicastansberry thank you🙂 yes I thought to record in 4K so I could use on my website for example. And I want to post instagram reels on youtube shorts. Do I have to have long content or only shorts is okay?

[@ShamisTalib]

Your checkout isn’t working properly. It keeps saying billing street address required but no place to enter it.

[@jessicastansberry]

Oh no! On which product?

[@escape_cookies]

Same here; I don't know how people manage to become narrow-minded when they're supposed to be creative, and multiple talents are just a norm in the field, not a curse 🎉 What would you advise for promotion of services/ getting actual projects? What is it that works for you?

[@wherestheparty_]

3:01 hahahah, money quick through youtube 🤣🤣 best joke I`ve heard this week!

[@jessicastansberry]

I didn’t mean through KZbin specifically - I don’t ever mean KZbin specifically. EVERYONE should be diversifying their income, and, with determination and the right combo of income streams, you could easily make $40k in your first year by niching down but that’s not going to be from KZbin by itself.

[@wherestheparty_]

@@jessicastansberry I think it`s important to not mislead as there are way too many KZbinrs who "sell" the idea that there is some sort of formula where you can succeed on the platform literally overnight. There is no get-rich-quick method that works otherwise we`d all be wealthy.

[@SincerelyTakisha]

Sigh... this video is necessary! 👏🏾👏🏾

[@thesandravshow]

Off topic but anyone know what happened to Vanessa Lou? I know she took a break but I always thought she’d come back!

[@jessicastansberry]

That all I know too - I think she is just done with online life

[@muminawellnesssolutions4559]

I reasonate so much. My brain likes wondering alooot

[@SewFelicia]

Awesome spicy 🌶️ ❤❤😂

[@sidequestbri]

I think I told you this before but I would watch any video you make even if it was about moldy socks 😂

[@SteveRover]

I AM the most multi-passionate 😂

[@ryellefrench7114]

yesssssssssssssss