JID's Manager Reveals Why Artists Are Failing

[@RealLifeRodger]

Thus a person can have 13M IG followers and only sell 2k copies.

[@jensensimonn]

exactly that’s why interacting with the fans is the best thing to do

[@AtibaVV]

Thats exactly where the game is going I've known that since the pouya and Raider klan days.

[@TheMRfly1998]

Lol

[@erosivy]

@@jensensimonn what’s funny is K-pop bands priorities their fan base and show all that they have mentioned here

[@kaylad1669]

They all go hand-in-hand... you can't have confidence without practice! you can't have execution without practice! you can't have showmanship without practice! = You can't decorate or even have a house (inside) without an exterior (outside)!!! They all go together.

[@AtibaVV]

💯💯

[@feelsnfnty]

😤❗️

[@aerobertson]

That's real

[@prais_da_wolfpapertrailsen7273]

Facts

[@ChinoRaw]

I am humbled as an artist. I am loving these conversations gentlemen.

[@ID_Community]

I relate too this on all levels. Its deep. I myself call myself a producer but sometimes find it hard to open up about my skills and talents. But I have been working on this for the last 5 years and I ve been producing since I was 15. Yeah charisma is a definite natural trait. Im 33 now so im starting to value creating creative structures to keep me moving forward. Appreciate the podcast topic fellas.

[@him4690]

Own ur shit king

[@vortexwf]

I think the analogy is pretty good. As for the research I believe it’s side by side with practice in the aspect of learning music theory and different cadences to rap with. Strategy would be what demographic fits your brand or how you get in position to network and do shows. Of course there is plenty more to the conversation though.

[@mwright80]

The analogy sounds a little awkward but it's HIS thought process. But it all implies that artists often focus too much on their personal/private skills, but they need to give just as much attention to their professional/public skills. And artists do better when they are the total package.

[@TheStonersCommittee]

This channel has grew A LOT

[@iamDavidaRose]

I think a person that has great charisma would be Ari Lennox. On the opposite end of the spectrum I’d say would be Beyonce. She’s been out for decades but we still have no idea who she is. FrFr

[@mozzy1268]

I disagree on the Beyonce one, she’s done many interviews everyone knows her personality, even if she doesn’t show much more these days. Also all those tumblr posts LOL

[@LordHaveMurcielago]

@@mozzy1268yeah but Ari is way more accessible. She’ll do a live and it’ll just be her in a room talking to her fans and 1,000’s of people will be tuned in. Not saying Beyoncé can’t but Beyoncé just seems more out of reach and “above” her fans.

[@nine27]

@@LordHaveMurcielago I think the problem is you’re too accustomed to this social media microwave era where everything is instant gratification based and on display for everyone and everything all the time. These is no allure or mystic anymore unless you have an artist like Bey. So its not that she is above her fans its that she isn’t just going to give you anything just because. Which is one of the reasons why she has been around for so long. All the greats had/have mystic. Prince, MJ, Kendrick, Cole, etc etc etc.. Its about being classic and lasting the test of time. And not the Ari won’t be that but there are levels and she isn’t there yet. And not that being more accessible is bad either but bullshit has been normalized due to phones helping to create lack of attention spans.

[@biggiesota7007]

@@LordHaveMurcielago Beyonce already has a cult like fan base. Her foundation so strong that she doesn’t even have to worry bout a release date for albums

[@LordHaveMurcielago]

@@nine27 I can’t disagree with that. The bar has been lowered since the advent of smart phones. Beyoncé, Kendrick & even Maxwell all strike me as more introverted personality types where Ari is more like “y’all want to see what I ordered for dinner tonight?!” lol

[@KyleVolt]

More business = positive growth I definitely got people on my team who love to network! It definitely helps but I have no problem networking on the business side, honestly I would love more work on the business side.

[@aheadofmarket]

Y’all really act like research isn’t important… know your landscape, know your audience, know your competition. Etc

[@PierreJamerson]

This man is dropping GEMS 💎

[@abtheactivistofficial7947]

This was so insightful, I now have a clear understanding of the aspects of my artistry that I've been slacking on

[@uniquebeatsboutique]

Great content info. Analogies are great methods in simplifying points for every type of information. The great B Real from the 90's rap music group Cypress Hill is a great example of the "practice" part. It is public knowledge that he took Voice lessons prior to the group taking off which helped mold that unique nasal pitched voice. Many people believe they don't need classes or coaches for better breath control or better volume while preforming. Taking classes for any aspect in your journey will benefit you in building your dream home 🏡

[@shonyeezy5672]

This is a great analogy and I see myself in a lot of it I focused so hard on mastering the craft studying lyricism and I been able to make beats but my biggest problem was confidence like literally playing my songs for friends hoping they like it rather than trusting what I have to offer in the first place marketing is super clutch when you can make a few connections as well. BUT THERES SOOOO MUCH MOOOOORE TO IT‼️‼️😭

[@induhgo_]

Funny I’ve been working on the confidence part a lot. Cuz I’m like damn I been doing this shit for 10 years why WOULDNT I be confident and yesterday I showed a friend a song and was mad hype about it without even caring if they thought it was dope or not. They ended up liking it but I think partly because of my enthusiasm about it. Wish you well on your journey!

[@ianblack47]

I'm an upcoming artist from Rhode Island and I needed this fr! I was able to get some of those traits over time but the other ones that were spoken about never crossed my mind. Goodlooks for the knowledge fellas!!

[@dylancampstudio]

This was beautiful, definitely realized as an artist I never “cared” about my outside, only my inside. Wow!

[@deathroseforever]

Research = The Artist's Knowledge and what he/ she has learned.

[@dgayle2348]

Showmanship, charisma, confidence and all that is image. Everything else could've been in the house. Kind of a confusing metaphor but I get the basis.

[@BrandmanNetwork]

Your statements actually articulates his analogy is necessary though. Not only do many artists fail to focus on the outside image, those things that you named are not all that’s on the outside. That is a tunnel vision artist-to-fan approach. But actual success in the music business is so much bigger than the artist’s relationship with their fans.

[@dgayle2348]

@@BrandmanNetwork : I agree. But in that case it makes the analogy even more convoluted because several of these elements can be both outside and inside. Confidence and charisma while performing or on promotional material (image) may be different than the confidence and charisma you need to interact with the label heads and potential collaborators (business). I don't think Meezy's information is inaccurate, I just think the metaphor doesn't allow room for the entire scope of the convo.

[@thewavz7985]

I think the inside outside part of the analogy was speaking on how artist prioritize things. When you think of a dream home, typically the first thing unseasoned owners will think of is what the inside looks like. Those who have a better understanding of a home may think of what the house is made of - via the outside.

[@genecist84]

I think this is important in regards to longevity but it doesn't explain how to "get the house". It's a pretty broad analogy aside from the fact that these should just be fundamental attributes to invest in.

[@waynez.official]

Everyone already has a “house”. Building on it and expanding it is where the growth happens.

[@6Wheelz]

Great conversation and love the channel. Because of a disability, I'm unable to go outside and network in the traditional sense. Any advice? Thanks in advance

[@BrandmanNetwork]

We'll answer this in No Labels Necessary EP 11 - it'll be up this Thursday

[@arielgg2001]

Made notes on this one. Now I know what I need to work on. Thank you.

[@clubdecarlo]

It’s not that these artist aren’t confidence , their just lazy and think they’re too cool to network and talk to people ! They think people are supposed to just walk up to them

[@TherealSEPT6IX]

Nah it all makes sense ! You gotta have curb appeal and your interior has to be on point

[@Spaceymusicusa]

Dope episode

[@Kcarneirowashere]

Sometimes you got all that but there’s wolves on the outside of your house. By wolves I mean haters secretly holding you back.

[@LilBlizzard98Blizzy]

Nobody’s stoping you from reaching your goals. That’s all ima say.

[@kaylad1669]

"haters" can't hold you back tho... all they can do is hate

[@Will-bn9km]

@@LilBlizzard98Blizzy fax, as long as u still breathing and your pockets getting deeper, hate is just noise you doing something right

[@Kcarneirowashere]

@@LilBlizzard98Blizzy lmfaaaaaaao. Let’s say your goal is to start a career you’ve always wanted. You go for it but you don’t have that much experience so you have to start underneath someone and let’s say that someone has other plans to keep you down? Now let’s say hypothetically you leave and go elsewhere but the same thing keeps happening because that person has more of an authority and pull as well. So yeah people can keep you from your goals. Trust! But yeah you have to keep going until you get to that satisfactory point but along the way there will be people out their sheeps in wolves clothing. JS!

[@Kcarneirowashere]

@@roblakk5589 exactly they can hold you back but they can’t stop the process of you keep going unless of course the unthinkable. But yeah it’s possible.

[@quakebeatz]

Researching is this video in itself.

[@flaviolucana4225]

Research shoulda been outside the house. Good to see you peeping this game too Quake 🙏🏽 - Transgressor

[@kingmundo2798]

RESEARCH: example; study who is who and who’s doing what, producers, engineers, a&R, PR, what blogs have genuine following to elevate artists , who works at radio stations which djs break artists at the clubs, the list goes on

[@RelicLabzEntertainment]

Research: could me marketing but mostly the techniques of microphone presence, vocal tones, editing techniques, and maybe even composition techniques

[@induhgo_]

I think research is pretty much anything. Researching to getting better. Research on what other people are doing. I take research as more of an inside job because you are absorbing and storing information inside of you. That’s a lot of time spent alone or with your peers. That’s what I’m thinking of it as.

[@royalbillionsmusic]

I like how yall break it down 💯

[@funeralpapi9845]

researching is like if I want to get next to an artist or label to get my music heard, let me research who is in the labels periphery and work from the outside in. that's just one example.

[@Dietylc]

Confidence is knowing your product. If you know your product is C+, it’s notable in your confidence when you are networking with premium product. Premium content can lift C+ to premium but it always comes with consequences.

[@jymeeverse]

Good thoughts on charisma .. one I’ve been pondering 👍🏼

[@AdrianTruth]

Interesting video, thanks for always creating great content

[@yuneergainz117]

I'd love to talk to a sync agent. Especially now that I'm outside as a songwriter and an artist now.

[@ddaamon]

I consider JID the ultimate competition for me

[@OutstandingFinesse]

Research is the history

[@flifetti]

Appreciate y’all

[@twon1582]

I’m thinking the inside is more the work (think how the manager of a store talks to an employee) vs the presentation (think the way the manager would speak to a customer or a representative of an ally of the business)

[@ManuhTheArtist]

Research: Who listens to me ? What else do they listen to ? What do they like ? Demographics , countries and so on.

[@skerritbwoy]

Motivating. I got the outside down. Gotta do some work on the inside & we out 😀

[@levelup9133]

How are you a manager and don’t understand what he mean by research. that’s like the first few must haves when building a brand. Have to know what the market wants and the changes that the market can bring , sometimes suddenly.

[@JustRichStl]

I’m trying to be more social, it be hard man. Like can’t we get a clone or something

[@thurdysixo]

He should’ve hired somebody to clean this up because it’s all over the place. I’m sure it makes perfect sense in his mind though 😂

[@CombatLegsVIDS]

Lol, this video thumbnail makes it seem like JID is failing and that his manager is exposing him

[@BrandmanNetwork]

Lol Not even close man. I know titles can have multiple interpretations but that one's a stretch.

[@CombatLegsVIDS]

@@BrandmanNetwork That's how the title is worded, I'm just letting you know lol. Makes it seem like it implies why HIS artists are failing

[@ManuhTheArtist]

Amazing theory

[@Dream-bw8sv]

🔥 Content

[@iAmOvih]

Ohhh, I’m first to comment today 🎉

[@BrandmanNetwork]

🎉 Let's get it!

[@KevDecorMusic]

What is “being weird” though? People gotta stop trynna make a cookie cutter template for human beings. You let this guy tell it, he wants you to be Jay-Z, Gary Vee and Oprah all at the same time. It’s like saying you can’t be successful at a high level unless you have all these boxes checked. Life in general doesn’t work that way. For any artists out there taking this as literal advice, take everything you see and hear with a grain of salt. Including what I’m saying. Be you. Believe in yourself. Make great art and be a good human being. Period.

[@msthang5366]

JID is the man!!!

[@Bashirah14]

His locs >>> looks like my texture 😍

[@brn2winmusic]

Research as in process. What paperwork do I need. Whats trending. How do I do this or that. Where to I go to get this or do that. That is my take.

[@RoseG_Official]

It’s like no matter how you try to break it down the game is rigged..😵‍💫

[@skiloz0245]

Jid ain't falling tho he raising above

[@nathydray__official9235]

Great content.... Plss what's the ig handle of the person who posted those stuff

[@newnorthmxlbmusic]

@barryhefner

[@grindermachine8856]

Awesome analogy tho

[@NBFRUBIO]

i did nd do both

[@AtibaVV]

FreeSauce Gvng

[@phokusdwarfstar]

Research means taking the time to do the work. From understanding the business etc., to sound (performance music) etc. For example the well documented D'Angelo and Quest Love in the studio. Now this is just how I read that statement.

[@Bizarro69]

So many artists be mumbling during interviews. Shit is ridiculous.

[@buckbreaker5185]

its because modern "artists" arent very talented and are selected because they appeal to the lowest common demoninator (pop fans). You want a real career? Earn real fans, people who appreciate music and arent just trying to learn the newest summer club dance. You earn real fans by making real music. Theres a reason why artists like Redman are timeless and you cant even differentiate between modern rappers

[@bldgentertainment4496]

Brandman ya last name Lillard?? 😂👀

[@BrandmanNetwork]

Chillllll lol

[@baigmusic]

A lot of your favourite artists are just renting these fully furnished mansions. In reality they're broke lol

[@ZoeTheLoE]

Guy kinda looks like loon wit dreads 😂

[@LSDMTHC]

93 93/93

[@deewillofficial]

Because they are not artists probbably

[@Moweezy]

There is a problem with the Likability, because if you tryna push truth especially Jesus in your music you will def have a lot of people hating you for the message.

[@BrandmanNetwork]

You don't need to be liked or loved by all. Think about how many people hate Trump. He became the president. Think about how many people hate Obama. He became the president...or to stay on theme, think about Jesus, you know the story... he had haters but it's undeniable that there were some folks that loved him. As a matter of fact, if he weren't likeable to so many, he probably wouldn't have been hate to the extent he was

[@Will-bn9km]

a lot of artists push certain agendas in their music. Kendrick is openly heavily Christian and puts it all over the music and you know damn well 75% of that nigga fan base is not religious at all lmao but he still does it even at parts of shows. People like the music at the end of the day, that’s what matters. So as long as you’re making great music then people will gravitate towards the message even if they don’t agree with it and just like the sounds you using or your rap voice or flow etc.

[@Moweezy]

@@BrandmanNetwork You right tho, I do have many people loving my stuff, it's just the atheist or muslim side who ain't try to go my route of music production.

[@Moweezy]

@@Will-bn9km Exactly it's always Agenda innit, but Kendrick isn't Christian he just pretends and never mentions Jesus as being Lord over humanity. Matter of fact his last Album was blasphemous check out the reviews of Christian channels analyzing his Album...

[@andrewconcepcion9067]

Is that deadmau5 house lol

[@diagodunna-man3771]

I will be following you guys from now on I have my company PODB(PointsOnDaBoard)we working on a lot right now we are from the eastern shore of VA a place that Virginia doesn’t know about we about to do this matter a fact we doing up we working much love to everyone