Kim Elena Ionescu | Pathways between Farm and Consumer: Mapping Specialty Coffee | Re:co 2020

In this talk, Kim Elena Ionescu introduces the SCA's recently debuted Coffee Systems Map. The map, which builds on the work of the 2019 Price Crisis Response Initiative, depicts key actors and activities in a specialty coffee value chain and diagrams the relationships between them. After learning how to read the map, coffee industry actors will understand how the specialty coffee system works, why it does not work for everyone, and where they can use leverage - individual and collective - to change it.
About the Presenter
Kim Elena Ionescu, Chief Sustainability and Knowledge Development Officer
Specialty Coffee Association
Kim Elena Ionescu is the Chief Sustainability and Knowledge Development Officer for the Specialty Coffee Association (SCA), where she develops strategy and leads action on behalf of coffee-centric businesses and organizations both large and small in the United States, Europe, and beyond to tackle the challenges coffee faces now and in the future.
Prior to joining the association, Kim spent a decade buying coffee and creating and directing sustainability at Counter Culture Coffee in North Carolina, where she resides with her husband and two daughters. And although these days she is more likely to be found behind desks and podiums than cupping tables and espresso machines, Kim believes that innovation and collaboration across the coffee value chain are critical for our community to thrive.