Joe Rogan Takes Delivery of His UP Tesla S-APEX Plaid!

We appreciate all of our customers, but some projects stand out as especially memorable. Years ago, Joe Rogan pulled up the Unplugged Performance website with Elon Musk on his podcast, enthusiastically discussing the UP S-APEX Model S Plaid complete car program. Fast forward to 2024-Joe reached out to us to commission a custom car. Ben Schaffer of UP and Joe worked closely together to fine-tune every detail, crafting his bespoke ride. Upon completion, Joe invited Ben out for the delivery. This video captures Joe’s first impressions and a conversation between him and Ben about the car’s unique features, as well as their shared passion for high-performance vehicles.
Joe’s car features the same UP Forged wheels (UP-03 design) that many Tesla enthusiasts use daily and that we run on our race-winning Dark Helmet Pikes Peak Tesla Model S Plaid car. It also includes Dark Helmet’s UP carbon-ceramic big brake kit, a popular upgrade from the UP catalog. Inside, the car boasts a one-of-a-kind UP interior rework, incorporating a custom roll of von Holzhausen Banbu leather paired with black Alcantara. The exterior showcases the S-APEX-exclusive dry carbon widebody, finished in a custom-mixed white paint with blue pearl, and topped off with a satin paint protection film for everyday usability.
While many aspects of Joe’s car were extensively customized for him, we hope our UP clients, both present and future, enjoy knowing that Joe Rogan chose and daily drives the same high-performance UP Tesla tuning products that are readily available to enthusiasts worldwide on the UP website.
We are grateful for Joe's support in purchasing this special build and we're thrilled to know that he's daily driving an Unplugged Performance complete vehicle. Thanks Joe!
For more information and photos on this build visit: unpluggedperfo...

[@UnpluggedPerformanceTesla]

We appreciate the constructive criticism on wanting more footage of the car and a 360 view. The last thing we want to do is to not showcase Joe's epic custom build as fully as possible. We have more footage, and we'll release another edit that shows the car more clearly as a response to the comment requests. We'll also aim to improve 360 capture of our vehicles in future videos. For this particular video we shot with Joe in one take, quite rapidly so. As a result the content capture with Joe was raw, and imperfect, yet still greatly enjoyable to us (we hope to our viewers too).

[@olternaut]

Please do....

[@nevis1971]

I canceled my Tesla after Elon's Hitler salute. Hopefully, no one other than Rogan buys Tesla's going forward.

[@vwecco1]

@@nevis1971 so great for letting the world know of your action, now go finger yourself

[@olternaut]

@@nevis1971 For the love of gawd. It was a Roman Centurian salute!

[@SamuelGarcia-mb7lx]

@@nevis1971 I hope you’re saying the same thing about Tim Walz. Considering he did the same exact thing.

[@CSA-d7v]

I feel like I’m watching a guy trying to sell a car and the buyer isn’t completely sold

[@davvehallberg]

Thats probably because everything has been ok'd with Joe before so he knew what it would look like!!

[@Max-Calisthenics]

they should have put some bear and alien decals onto it that would have sold it to him imagine if he honks and the sound is a bear growl he would have been exstatic

[@SleepyTractor]

@Max-Calisthenics ecstatic

[@tafabeatz]

Yea but I still think the front should had have a black extension front lip, would look awesome cause as it sits looks stock and with all that work done to it it’s a shame

[@metalmuscle5083]

Yeah man just let Joe enjoy it the thing. That’s common when someone is uncomfortable with moments of silence. Joes trying to take it in and this dudes nervous as hell just jabbering away lol. Be a cat. Not a dog. Cameraman. Film the fn car.

[@maheshr4108]

Why is camera man more focused on Joe's legs than the car

[@tab8294]

😂

[@martinregular5003]

😂

[@robertpesa4157]

I mean, I would imagine in person it's hard not to stare . Dude takes videos and pictures of Teslas all the time. But Joe's huge legs 😂

[@jdbaker82]

Lmfao

[@Peyo3729]

😂😂😂

[@sethobrien8523]

Terrible cameraman.

[@oofunstuff]

Terrible audio, no one wiped the lens, guy is probably holding the camera with his hand.

[@oztiks1]

He did a perfect job, preventing you from seeing the horrible job they did...look at front bumper...mis aligned garbage...over 1000 hours...garbage

[@blahblah-js5ux]

lol yes. But that takes nothing away from the product being displayed.

[@blahblah-js5ux]

@@oztiks1 that’s the one thing that I do have issue with over 1000 hours and it just doesn’t make sense. Now they don’t disclose it, but do you think they charge him $50,000 to do the work no even though having him as a client brings in more foot traffic to their company. I think he paid like $150,000 and because he’s a multimillionaire that’s nothing to him. But if I were to take my Tesla model X to have some work done, I couldn’t imagine paying the cost of the car +6 figures.

[@AngelValdovinos]

Cope harder 🤡🤡

[@kilosofly]

The cameraman is definitely getting replaced after all them comments.😂😂

[@MercyOfDarkness]

Could hear bro breathing and what not the entire time.

[@Peyo3729]

😂😂😂😂

[@jeremyedwards7357]

Hes a part owner im sure hell just tell em 🖕 😂

[@XxMcLuvinItxX]

Having your car gone for months, having a bill for “1000 hours “ …last thing you want to hear is “we tried to make it look stock with hints of aggressiveness 😂

[@SibastienDellgad]

😂😂

[@TheDisBeat]

Joe was not too impressed he wasn’t ecstatic like he gets when excited

[@bobsmithers]

Joe didn't really give a fuck. Kinda like the jay leno attitude.

[@StrumVogel]

Because it’s not American muscle or a Porsche.

[@chrism3743]

No. He's just more reserved around people who aren't friends of his. You can literally see this on his podcasts.

[@rosse6705]

Still a Tesla at the end of the day. Who gets excited over one 😂

[@lmnts556]

@@rosse6705 They are not Teslas anymore, now it's a nazi mobile.

[@waynegreen465]

From his emotions, it looks like he was wondering what they done for the other 910 hours 😂😂😂

[@DWHGWIHW]

I honestly was thinking the same lol. I was a foreman of a custom shop in south Florida and I can't see 1000 hours here lol. I've done full builds, suspension, body, upgraded turbos and exhaust etc., ecu tuning, wheels the whole nine and it would never take half that.

[@Hashdollars]

This shit so underwhelming

[@arthurchoi8080]

3:34 yep exactly.. the color doesnt match..

[@mattmorrison9379]

While I agree, they did splice in wide body flares on the fenders and quarter panels, giving the car a wider stance. I've never worked carbon fiber, so I don't know what that entails . I've welded on custom metal wide body kits, it can be tedious .

[@FreeRiderFMX]

Woah ur right ​@@arthurchoi8080

[@El...Presidente]

Camera guy obsessed with that Escalade in the back lol

[@njhuba]

Just two guys in a driveway chatting around a white Kia optima

[@thabulos]

😂😂😂😂😂

[@MKu64]

ultra fast.. ultra boring..

[@dontrustwhiteyevery1]

​@@MKu64Look! Granny just passed you on the highway in your slow piece of shit.😂😂😂😂😂

[@mainpilot]

The side skirts behind the front wheel well was also giving me Subaru WRX vibes..Ugly build imo

[@iggswanna1248]

1000 hours and joe looks mildly impressed

[@chikuvyas7917]

Clean the lense of your camera before recording

[@XcuseMyManners]

Next time give us a clear 360 of the car please, I felt it was needed in the video and we never got it.

[@Igneshto]

And an acceleration run, just cause you gotta

[@righteousone1]

LOL! Nobody wants a 360 of a Tesla.

[@durapoker]

Nah cameraman wanted... No NEEDED to keep Joe in frame at all times. 🤦

[@Chris-hw4mq]

They didnt even do draggy runs to see how slower it became with the added crap

[@davidfontenot8036]

I dont think he was to happy to see their "Tag" on the back bumper.

[@LCTM-e8c]

Joe trying to get away from him and he keeps closing the gap 😂 het thought it was the podcast while just Joe wanted to go enjoy his morning. dude you’re a delivery man. Mister rogan , like the show here is your car have a nice day. Dude shows up with a freaking cameraman and tries to hold a podcast live at 10am 😂 lmfao

[@FreeRiderFMX]

He must have asked permission to film the delivery for their youtube I would think. Joe was up for it but not stoked for sure

[@PiranhaVS]

😂😂😂

[@robwrtrusso88]

1000 hrs? To widen the body and put a diffuser and brakes

[@PiranhaVS]

lol I was thinking the same thing

[@ItsDavidMorris]

Did you not see the interior?

[@davvehallberg]

and get or make the kit, fit it and paint but before that its design and coming up with what joe wants, and that is probably half the time..

[@fuelnyc4454]

1000 hrs x $100 hr = $$$$$$ lol

[@Sandman1832]

@@davvehallberg Professional builders put that kind of hours in building a car or truck from scrap, not from addressing the interior and adding a widebody kit. Joe Rogan's Cuda that Troy built, that is a 1,000 + hour car. Everything on that car was touched, body widened and stretched, custom engine, custom chassis, custom suspension, interior, you name it, it was done.

[@Couly]

Are there any shots of the car?

[@righteousone1]

It's a Tesla, it's boring.

[@ghostwalk2446]

Is it me or did Joe seem bummed out? He looked more excited when he had his custom sneakers made

[@tjts1]

Nice reminder to never buy anything from unplugged performance

[@24HourRealtySanDiego]

This build & the whole reveal has been a mess. Show off the damn car and all the parts. And hire a proper social media manager FFS.

[@stuwest3653]

Too many flaws

[@iliketorunallday]

Agree

[@costafilh0]

B-rolls exist for a reason. So we can see the damn thing!

[@BasedOnLiberty]

You interrupted joes workout lol

[@iLL3571]

I know Joe was sitting in the car thinking: 'what is this guy talking about, i hunt and eat animals, give me real leather interior'

[@m.r.1757]

With such a style of living, why “white” bamboo interior?

[@NotNagruf]

Why is the cameraman filming the ground?! 😂

[@ChefCam]

Ankle fetish

[@JasonWh]

You're making the same mistake folks who aren't trained sales folks and that is talking WAY too much. Let your fantastic work speak for itself and let him absorb thing quietly.

[@travislevitt7191]

As a long timer in the business i couldn't agree more. Sounds nervous as hell. Not to mention seemingly and awkwardly pitching a cybertruck.

[@Joe-hw4xq]

Joes legs are made out of carbon fibre.

[@Marc.Google]

💯

[@bogged9820]

Joe's a hybrid of Carbon Fibre and Adamantium.

[@lmnts556]

And he is 5'3 LOL

[@thabulos]

😂😂😂😂😂

[@theironsheik6322]

HGH and elk meat.

[@Bisnus-Goose]

Bro wants to be on the podcast so bad😂

[@Benjay1975]

the paving at Joes house is amazing, thats what this video was on yeah?

[@thabulos]

😂😂😂😂

[@AhmadHassan-m3r]

You work for 42yrs to have $2m in your retirement, Meanwhile some people are putting just $20k in a meme coin for just few months and now they are multi millionaires I pray that anyone who reads this will be successful in life

[@FazzaBinHamdan-n4b]

Well explain thank you for bringing up this video Financial education is indeed required for more than 80% of the society in the country as very few are literate on the subject. The value of the US🇺🇲 dollar is declining due to inflation, but it is increasing in comparison to other currencies and commodities such as gold and real estate. I'm worried that rising inflation will cause my $550k in my retirement funds to lose value, But with the help of Mrs Sonia I hit $220k this week from my investment of $45k, I am truly grateful for all the knowledge and nuggets you have given me over the past few months.

[@joysmith-y6b]

I have been seeing so many recommendations about Mrs Sonia , she must be really good.

[@JamesJoy-r3e]

How ..? Am a newbie in crypto investment, please can you guide me through on how you made profit?

[@EnjoyGreat]

I'm glad to write her tay I do hope she will help handle my paycheck properly

[@EnjoyGreat]

Can I start with as low as $1000

[@AMetalWorks]

Did none of you guys notice how the driver front fender didn't line up with the bumper at all? There is absolutely no f-ing way I would let a car leave my shop like that. Especially a project of such high profile. It makes me wonder how much other sloppy stuff is going on with the build.

[@jstoneracing]

I did, immediately, its awful and normally stuff like that is much worse in person.

[@BobsYirUncle]

Panel gaps all round the car were horrendous 😂 I would have told them to take it back 😂

[@chansoopark9953]

Did i hear 1,000 hours of labor went into this car from this gentleman?

[@2022-u7g]

Cameraman miss the assignment.... and was showcasing Joe's legs😂😂😂

[@arthurallenb]

Hey bro, love the introduction! Can we get Joe’s reaction, as well as a 360 view of exterior/interior also a little less yapping woulda been cool to get full transparency of Joe’s reactions 😂

[@henrycruz45cal]

Over a thousand hours of labor???

[@tylerlizola495]

That boy talking too much

[@jeffreydopp7477]

I’m sayin bro! He’s nervous and wants to self promote, but damn. Stfu and fire your camera man. Opportunity blown.

[@edwinmomanyii]

As he should!

[@dobledekersoulwrekr]

It feels uncomfortable. Feels like the fake person you purchase your iPhone from

[@johnnyVGtran]

Starstruck

[@bigd021191]

Now imagine how annoying this dude probably was in his DM's probably every single day, then the dude pulls up with a camera guy trying to do an interview. No wonder he looks bothered lol

[@euphoricmonk]

Camera guy needs to work on smooth flow shots but otherwise good.

[@stuwest3653]

Camera guy needs to be fired and get a job at McDonalds.

[@AngelValdovinos]

Cope harder

[@euphoricmonk]

@ Cope simp lol

[@AngelValdovinos]

@@euphoricmonk cope harder 🤡🤡 try again

[@bestman7776]

U must be the camera guy 😂

[@mattjames8683]

After all that money and time it still looks like every other model s 😂

[@Mr-E.]

I noticed Joe only commented that he was excited about the suspension, tires, wider stance and better grip. Nothing about the appearance really LOL

[@khawk72]

Did Joe get the final invoice on the build?😂

[@antsrawsomeful]

I notice some improper aligned panels immediately.

[@jearthman]

The tires don't seem wide enough for the wide body kit

[@bearded1derr]

Isn't carbon ceramic breaks counter intuitive for a road car as it requires heating up to work best?

[@mikev4089]

The camera man is doing their best to shoot in such a way that people won’t notice how short Joe is compared to the other guy. That’s why Joe is wearing the stocking cap with the top pulled up the way it is.

[@maryatillo3764]

That’s right and you can tell Joe is barely taller than a Tesla .. seen Joe in Austin and he is way shorter than you think ?

[@mattcrawford4330]

Why don't the panels fit?

[@Heikin-Ashi-Larry]

That gap is horrendous

[@Gunship888]

Terrible! I came to comment the same thing, it’s so bad. Immediately noticed the panel gap. Awful, I did better at 16 with a plastic body kit on my civic 😂😂😂

[@1MNUTZ]

We installed a bodykit and put on some seatcovers it was an honor now give us that spotify money

[@Killahkron1992]

Right just because someone is rich you shouldn’t overcharge lol

[@BruceKearney]

Joe's excitement is off the chart!

[@sensay813]

😂😂😂😂😂😂

[@TheLawIX]

Not often that the OEM look is more appealing, but in this case it's arguably.

[@farhanali7455]

I watched the whole video reading the comments in agreement lol

[@balorgalore5629]

Lil joe didn't seem overly impressed,and I'm with the little guy on this one

[@UScarsarethebest]

Did they port the heads?

[@curtchase3730]

Ya, and no exhaust tip mods! LOL.

[@robcundall2602]

Joe: "wow, this is great." ...Can I go back to my bong experience now..

[@bScout.mtb.dt.4555]

Very tasteful setup folks without overkilling it in any spots or areas of the car. That's how I would like to do it if I had one.

[@joefilipelli3867]

I read a comment that said Joe looks like Deadpool trying to regrow his legs 🤣 🤣 🤣 🤣 funniest thing I've read in a while lol

[@Nas0388]

😂😂😂😂😂😂😂😂😂

[@Croc-golfer]

Got that cadillac escalade v in the back 🔥

[@iLuseMy1v1s]

The camera work and audio genuinely made me lol. He reminds me of that coworker who follows you around talking regardless of how busy you are.

[@j.a.r.family2576]

Escalade V just chilling...

[@cesaru2992]

1000 hours wtf how slow are yall working?

[@cndnro]

that escalade in background 👌

[@miks510]

Thought the same thing. We need a review of that beast.

[@larryjohns8823]

Then it disappeared! Moved it as it looked better than the Telsa 😮

[@JohnDiaz-q5JohnDiaz]

After your video about XAI308K the coin's price jumped from 50 cents to about $1. You guys nailed it 👏

[@lancegallant3647]

Joe is the man !!! Partied with Dana white at a club in Toronto 12 years ago wish Joe was there hes the man !!!!

[@nickfrost9771]

Joe is like " WTF did I just waste my money on"!!!!!!!

[@onlinepaydays]

Escalade V in the background just minding its business. LOL

[@stoney-wan]

And getting better coverage 🤦

[@-108-]

I hate to say it, but that is about the most underwhelmed I've ever seen Joe with a reveal of something he's "totally into." He looked speechless... and not in a good way. Personally, I think it looks like crap for the price. You're far better off taking your Model S Plaid to Cyber Hooligan in Utah, who turns them into the most amazing looking supercars ever made.

[@davvehallberg]

That looks very classy!! Not overdone but still a big change!! Good job on the design!!

[@significantstrike-nd8cs]

Wow, love the way this part looks! Camera man: let me zoom in on the back of joes head

[@manchuriancandidatethe3rd101]

This is the one cameraman who wouldn't survive in a horror movie

[@MeMe-im2qq]

This is a very un ethical company. Ordered a body kit for Tesla mode x and these people absolutely destroyed my wife vehicle. Keep in mind I bought the car specifically to install this kit. It was an absolute nightmare. Shipped the vehicle 2 times to Hawthorne and to no avail, they did not only destroy the vehicle itself but, the kit was never installed. Spent north of 30K trying to get this done, and I had to install the stock parts back on the vehicle. These kits and company are a horrible experience. Cars look good from 15 feet away. Run run run.

[@FirearmsGunGear]

Love that the race car is also space balls inspired, dark helmet

[@ChiefRickyRC]

Talking about the car while staring at Joe 😆

[@nicolasadeporcel8237]

Bro thanks for talking the entire time, loved that 👍🏼

[@ddavidone6538]

Joe “I skipped leg day for this!?” Rogan

[@Agent77X]

Wow! My next Model S will be White Plaid with white interior too!😁👋👍👊🚀 Will be in 2027!

[@STR8_SAVAGE]

But do you become “1” with the vehicle when you shift the gears?

[@arthurchoi8080]

3:34 man.. the color doesn’t even match

[@1MNUTZ]

Joe looking like Elmer Fudd in the thumb

[@ionesit0]

This feels like a horror movie where you never get fo see the bad guy properly, just quick glanses.

[@TopG-lu1hq]

Legs 11 😂 we need a 4 hour pod on joes legs

[@BlazeQuotes]

Love the audio

[@SeanRogerWilson]

I got my XAI308K wallet setup and got in for $7500. Great video 🔥🔥

[@peposito85er25]

Joe high af. Didn’t even realize that it’s his car..other dimension meanwhile

[@curtiscollins2174]

That Escalade looking good..

[@ashtoncarlisle2750]

What happened to the wheel fitment? Did someone forget to get the correct tire size…..

[@DriverJ-N]

they didn't want to lower it or make the tires too wide as explained in the video

[@fredericoespinoza]

do you know what "stretched tyres" are? its 2025 bro

[@ashtoncarlisle2750]

@@DriverJ-N please sounds like excuses to me. You obviously don’t understand wheel fitment my guy

[@ashtoncarlisle2750]

@@fredericoespinoza yeah stretch tires look like some shit on a Honda Civic

[@ruined.86]

Facts, that wheel gap is ugly lol.

[@drtybrdy75]

It’s seriously cold out there and Rogan has his daisy dukes on. 😂😂😂😂😂

[@parker73724]

It cracked me up listening to him explain it to Elon and Elon just trying to act like he cares about modifying Teslas. It's a shame they made these cars so hard to modify, this is probably about as far as you can go with one. Seats are sweet.

[@Joshua_One_Nine]

Is it me or did that feel like a 3 hr podcast in less than 7 min?

[@MioLee-qh8fq]

Oh look it’s the Joe “ outie “. Severance tv show fan would get the reference , I hope. 😁

[@isaiasA]

I couldn't hit like fast enough😂😂😂

[@sageakporherhe783]

haha, i got it immediately.

[@z-man7883]

Great camera footage of Joe Rogan’s short shorts

[@milescoleman910]

Rev it up! I wanna hear this puppy roar….

[@bjojosimpson]

😂😂😂😂

[@davidbuchan3753]

Silent but deadly is wayyyyy better than

[@bjojosimpson]

​@@davidbuchan3753 David, have you driven a GT3 RS? Or a Ferrari v12 naturally aspirated?

[@apekatt2007]

@@bjojosimpson You mean the loud and slow ones, where you have to pay triple compared to a stock Plaid? How many GT3 RS's or V12 Ferraris do you own?

[@bjojosimpson]

@ Let me speak in your language, even if silencers or suppressor weren’t illegal for civilians, people wouldn’t go to the gun range to shoot their guns with it. And if manufacturers could produce guns with zero recoil, people would still prefer those with some degree of recoil.

[@bobzacamano658]

The carbon footprint is off the charts at that mansion 😂😂😂😂😂😂😂😂😂

[@I_have_Aquestion]

2:47 This is the part when you get in to hear what the engine sounds like for the 1st time……wait for it….wait for it…. 😂

[@GWAForUTBE]

NO ONE wants to hear a noisy ICE.

[@LJ-jq8og]

@@GWAForUTBE 💯 Unless of course you are "white trash" 🤣

[@G82Watts]

​@@GWAForUTBElmao joe sounded like he couldn't careless meanwhile he's reaction was priceless when he got he's Gunther works porsche. Even joe said " it was boring before now it actually has flare" he only bought it cuz elon made him

[@GWAForUTBE]

@G82Watts LOL. To be honored with the ability. Is life-giving sometimes.

[@GWAForUTBE]

@G82Watts It wasn't Joe's first Plaid. He raved about how much he loves his Tesla. I quote Joe. " Teslas make other cars feel stupid "

[@janepearson5802]

Didn't realise how short Joe is. Good stuff comes in little parcel

[@AquarianSoulTimeTraveler]

Really good job on Joe rogan's car very clean very on point very professional... Extremely well thought out.

[@AiSmithx]

2 different tire sizes on all wheel drive?

[@COSMEREAUDIO]

2:16 looks like joe didn't like it that much

[@johnher7480]

Riced out 😂

[@Brother_hood35]

If things don't work out with ol' Doug i bet Kamala would love this guy 😂

[@CMCNestT]

I would have thought Joe is more of a Cybertruck kind of guy.

[@marcialabrahantes3369]

at least a MY... thought he was a big dude

[@oofunstuff]

Cybertruck is a cliche. No way Rogan would drive one.

[@G82Watts]

Joe only has a tesla becuase elon put him on the spot u can tell he's not even excited 😂

[@ivankuljis1780]

Shows just where the Mod Game is today! Custom Car Guys and Gals are goin' to be showing up in Modern Customs like this!

[@nelsonmira4884]

You forgot the SS badge

[@LJ-jq8og]

Are you saying "OUCH" as to the election 😂😂😂 How is the view from your mother's basement ⁉

[@CptAngelKGaming]

lmao bot comment,

[@Espnyb]

Cool! A lot has happened since we were a group of people who bought front bumpers for our P85Ds here in Norway back in 2015/16. Good job Ben and your team!! 😍🔥

[@singlecams]

👎