How Short Is The Reign Of BEING HOT Now? | " It's Over With!"

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[@phazegawd704]

Honestly the industry shifting AWAY from hip hop is a blessing in disguise. Now the money hungry scheming artist can move along since there's no more fast money and the artist who actually care don't have to succumb to BS industry standards anymore. Bout to be a a big restart for rap culture ⚡

[@Jrfusion08]

Hopefully it lead to less gang centered rap as the profits diminish. Give the kids a chance to do something else

[@seandafny]

Broke anuhs make the best music. Stamp

[@Tetragramz]

@@seandafny I'm not saying that name out loud bro.

[@seandafny]

@@Tetragramz saying what name ? Oop almost gotcha

[@Deantmh713]

Afro beat is asss

[@dswill2264]

Because the music isn't timeless! Point, blank, period. No one will remember these artists ten years from now

[@heartles4008]

Quantity over quality is what they are choosing

[@damionmorse5624]

We are in the microwave age. Pop in, pop out.

[@trojuanhenderson6062]

That’s always been a thing

[@TheIcemanthomas]

@@trojuanhenderson6062not as often as today. It was only a few. Now 60% of these dudes are flags in a pan. The talent pool of new up coming artists has a large gap between then and the vets.

[@TheBrotherHoodSports]

That's what happens when the music is based on the trends. The music dies with the trend.

[@ovo-vert2933]

Now it seem like we get a new hot artist with a new song and they die off

[@sycofya1677]

Well said, the reason is the internet and the over saturation of information.

[@graysonred2641]

Definitely over-saturation. Plus I personally get over the lack of growth with artists I was initially excited about

[@lawrencehughes6685]

A lot of solid points y’all making. I think it’s the same across almost all art forms. The way “art” is being created now, supplied now, & consumed now has caused the actual quality of art to suffer imo. Is there still great stuff out there? Yes. But is there anything timeless? I don’t know. It’s sad. Everything feels like a money grab. I also feel like the talent level in general isn’t as high as it used to be.

[@dawb86]

Anyone who sold out (or maybe the new term should be BOUGHT IN) to the industry and commercialism gave in to the idea of mass producing this basic, low quality run of the mill shit as fast as possible for max profit. Everything the older artists used to talk about has come to pass. Right before he dropped Voodoo, D'Angelo said in an interview that folks was letting them turn Black music in general into some club shit. When David Banner was doing promo for his album 'Death of a Pop Star' almost fifteen years ago I distinctly remember him saying at one point that in the direction we're headed we won't have another Michael Jackson or even another Chris Brown. The fact that everything went in the direction it did in the ensuing years is crazy in hindsight....

[@jofieji5312]

Russ got hot in 2018 because when you discovered him you could go back and look at his back catalog of 200 songs and then he became a fixture in your entertainment sphere.

[@waynethepoet88]

I agree completely 👌🏾

[@originalellebak]

All of the talent is underground like my art

[@Geeandrezzi]

There is absolutely timeless music. The problem is you looking for MAINSTREAM music to be timeless. You gotta go underground for the real art now

[@The11thPower]

Facts, but also the hottest artists aren’t as talented as the ones from back then. New artist def lack longevity

[@Dayxh8]

That’s not their fault though, people just have a short attention span now and it’s just so much music and content to get into.

[@The11thPower]

@@Dayxh8 this is also facts, but let’s be honest - what artist has dropped in recent years without that type of longevity potential? To me, I haven’t seen anyone with the talent after XXXtentacion passed. juiceworld was up but beyond those 2, no one after 2018 really seemed to be skilled

[@TheIcemanthomas]

@@Dayxh8talent is a far bigger issues. None of these niggas can rap, sing,m. It’s very few and far between.

[@deseanprince6105]

@@The11thPower Yeah i think it’s a desire thing, none of these rappers seem like they care about being artists. They want the bag and attention but nobody is making music with the intention of this living past the next few years. There’s been so much music that was “hot” the last 5 years that nobody goes back to because it was just a moment. They work with the producers that’s hot right now with the flow that’s hot right now with a feature from the other artists who’s hot right now, everything is to focused on right now and not 10, 20, 100 years from now. Everybody is always chasing, even the bigger artists like Drake and Cole I feel have recently compromised artistry to “keep up with the times”. Kendrick seems to be the only one who’s not chasing imo.

[@hotforce101]

@@Dayxh8I agree it’s the attention span ; and media has our focus on so many other things , compared to the less distractions before the new age

[@GClemOnly]

Hip hop is pop now that’s why , when it gets backs to substance and quality over quantity things will change back

[@cvo7617]

Drake has had the longest reign out of everyone when Baby first came in scene people thought he was gone be that guy but he really dropped the ball

[@G5.Giotto]

Baby came in the game 2017 6 years is a long ass time at the top

[@TheIcemanthomas]

Drakes longevity has been up and down tho. He hasn’t had the quality that he should have. It’s a lot of bs from him for the last half a decade

[@Musa-ut6ce]

​@@G5.GiottoHe was only hot in 2020. 2017 was Kendrick, 2018 was Cardi B & Drake 2019 was Da Baby, 2020 was Lil Baby, 2021 you can give it back to Drake and 2022 you can say it's him again & 21 Savage.

[@Rf201njfam]

Drake is just super popular and overrated

[@MissRory662]

Baby became watered down quick because he was damn near everywhere and on everything

[@lflo2434]

But when Joe called him flaccid.... I DIED 🤣😂🤣😂😂🤣

[@mr.solodolo4257]

Lol bro then it cut off, shit was wild

[@lflo2434]

@@mr.solodolo4257 SON !!! Editing was on Point 🤣😂

[@mrwiley3324]

😂😂😂😂

[@karegairegi9071]

The answer to the question is "TikTok short!" Microwave music, just add water music, instant oatmeal music...

[@1ChrisBlake]

The lack of talent in these artists that are forced on us and the content in their music all being the same and not relatable is a big factor. If it’s not sex murder drugs and money they won’t push it. That played out especially when we know it’s not real.

[@TheIcemanthomas]

Know what’s not real? It’s the exact opposite actually. We know it IS real. Why do u think half these new Niggas end up dead or in jail? You must’ve missed the second drill wave.

[@JReece3000]

Streaming is convenient but sometimes I miss the days where you actually had to go and buy somebody’s single or album. Artist really had to build their audience then. Artists complain about proper compensation from streaming (and rightfully so) but a lot of artist today wouldn’t survive the pre-streaming era cuz they don’t make good enough music for ppl to want to buy.

[@ovadoseod]

Can we please stop acting so surprised about how quick these cats reign last. What do you expect when people are making music as a hustle and not approaching it as a career they’ve passionate about. Or when media outlets promote that over the artist that really put time and effort into they music…

[@rebalr14]

very true these rappers are passionate about hip hop . they start rapping because it's the closet thing that doesn't really take away from their regular street/gangster life

[@mentalexwar]

This is the SOLE answers. This comment right here in it’s simple form is what’s wrong with rap now

[@asweenter1142]

Not even a Drake fan but he’s the smartest out here. He knows when to hop on and off on the waves and trains.

[@dawb86]

People trying to follow how he does that is actually part of the problem. It's not even organic when HE does it...

[@michaelwatkins9479]

I’ve been seeing this conversation a lot lately. Music has always been like this though. Especially in hip hop, where the genre literally sets trends. Most artist can only ask for a 3 year peak. In the history of the genre, maybe every 5 years you’ll get an artist that can have a decade long run. I’m 30. The amount of rappers that’s came into the game “Hot” and completely fell off 2 summers later is more than I care to remember. It has little to do with streaming. Most musicians have a career lifespan of maybe 4 years (as far as peak popularity).

[@BornGiftedMusicGroup]

I kinda agree but in previous 5/10 year spans there were more legends being made I feel than right now..

[@dawb86]

@@BornGiftedMusicGroup Everything about the new era has been teaching the "artists" the best way to stay relevant is jump on trends, to not grow/evolve as artists by eventually shedding the genre trappings of trap (no pun intended lol) and drill, and/or to clout chase for continued relevance. These cats do everything BUT get better at the actual skill of rapping and expect to become legends..... at rapping lmao!

[@SticksAandstonesBozo]

It’s pretty simple. Zero effort zero talent = zero longevity

[@chreed5837]

I think a contributing factor is fickle fans as well as so many artist being one dimensional. We simply get tired of what they bring to the table. Its just a spark and not a consistent flame.

[@somebodymomma7]

I love when flip dances 😂😂😂

[@henryhudson4965]

We were spoiled with great music back in the day 😁

[@cvo7617]

The only person that works with the oversaturation & can get away with it is NBA YoungBoy because he has a really young fanbase that will support him through thick or thin

[@zgsfreaky9102]

Go look at youngboy’s last couple album sales and come back and tell me this same statement again. His fans arent even buying his music anymore and a lot of them are even complaining about all his songs sounding the same.

[@jl5491]

check the stats overall… not the first wk sales

[@dajourwilliams6402]

Yea that was true at one point now he’s just a regular rapper

[@cvo7617]

@@zgsfreaky9102 his albums did great with no promo or anything I don't see where you where getting at if he promoted his albums spent money on marketing he is easily doing over 100k

[@anthonybogus5688]

5:14 The face joe makes right after ‘wait uh minute’ 😂😂😂

[@rickybrown7126]

Nice topic!!

[@kendric0826]

It’s social media we hear and see them too much

[@skyexmonique]

As Afrobeats and Latin music becomes more popular, the only hip hop artist surviving this is gonna be the artist with real SOLID fanbases, I.e Drake, Nicki, Kendrick, Cole, even Travis, Durk etc. they've built cult like followings to the point they can put out one song a year if they wanted and their fanbase is still gonna keep them a float. I think artist need to really start building their fan bases from the ground up again and stop thinking social media numbers and hype means anything. How are you a "top artist" and selling less than 50k album sales or can't sell out tour tickets 🤨

[@EunieSportsInc]

Great Take Y’all

[@bykendrajo]

I totally agree with this message.

[@kaaymyday]

1:53 Hit the nail on the head❗️👍🏿

[@RashadDecosta]

Mass options & immediate gratification have killed everyone’s attention span. More music than ever & immediate access, more tv, podcast & streaming options & immediate access. Nothing’s THE thing anymore

[@saintkevinofficial]

Very good take tbh. It's unfortunate but true. The world has changed dramatically over the past 20 years. The same way magazines, newspapers, CDs and flip phones went out of style is the same way Vinyl records, cassettes, DVDs and ethernet cables went out of style. It is bittersweet though because new is not always better

[@21Invincible259]

You have to want to be great. You rarely hear new generation rappers say “I’m the Best” they want to be the richest or the realest or the deadliest or the most gangsta but best rapper seems to be low on their list of priorities, and to be great sometimes you have to explore new sounds and genres and a lot of these rappers aren’t creative enough or just too lazy to experiment. That’s why the previous generation: Future, Drake, Kendrick,Cole still dominates. They take risks musically and they’re vulnerable enough to where fans actually care about them

[@mvelomagwaza239]

parks laugh always gets me

[@darrickfranklin7096]

It’s because niggas don’t try to reinvent or elevate themselves in any meaningful way. Like they’ll blow up and just keep making the same kind of music as before. They don’t think like artists they think like hustlers or niggas just tryna capitalize off as much money while they in the spotlight but they buy into their own hype and don’t really cultivate a fan base because they doing the same shit everyone else is doing.

[@garysalgado9709]

“you flaccid” 😂😂

[@jamesmills9546]

We are leaving out a very important part they can't rap!

[@djkrisgill]

This topic so true. I grew up djn jeezy and down south records. Tonight I just played reggaeton all night!

[@travisjones3995]

Hip hop might’ve peaked out.

[@So_Oneal]

Staying relevant to the market and doing features is what Jay-Z does besides the money and being married to Bey. It's a reason why artists like LL and Nelly couldn't keep up after a while because Jay is just as old as they are , but when he drops a feature folks listen up.

[@lorenzowalton2652]

did joe call ice flaccid at the end im dying

[@abutical]

“It’s cause you’re flaccid yo” hahahaha 😂

[@kjk607]

Bomb Rush Cyberfunk reminded me just how amazing Hip Hop can truly be when it's actually given the love and care it needs.

[@TharsanJeyachandran]

lit ep

[@ohiohatescancer952]

Best rappers and best catalogs some from underground artist

[@YUNNGP]

This is a good thing I’m from Houston ..we never really was in the game like that ..always been our own place

[@TriggaTreDay]

And this is why Beyoncé completely ignores her fans when they are pressing her for the next project. It’s not just the artist, it’s these greedy so called fans that are constantly waiting for their next hit of dopamine. It’s sickening to know that your favorite songs on the radio will be long gone in the mater of 6-10weeks. I love the variety, but most songs nowadays are lucky if they get played more than once by a listener.

[@arielm1445]

thats the bad bunny effect 😂

[@KevofThes]

Drake, Cole and Kendrick will be the last to hold the crown of career longevity. Cardi B had a fun peak. Dababy came and went. We're in the age of permanent one hit wonders.

[@iL0veH1pH0p_RT]

"its cuz you flaccid yo" 😂😂😂😂boy

[@tra9mo]

All that hype don’t feel the same next year boy !!

[@williamwatsoniii3895]

I think 2 things are the reason for this everyone is a rapper so the market is over saturated. Also with most rappers it’s not about the music anymore it’s about all the other things like drama and beefs.

[@cdeezy]

Longevity over here!!

[@frisconianlove5568]

All throughout the history of Rap music, rappers only hold the title of the hottest in the game for a very short period of time. Even Somme of the greatest rappers of all time. Big Daddy Kane was only in the top contender discussion in 88-89’, the DOC was only really hot in 89’. Biggie dropped in 94’ and was the man, but he took a back seat to features in 95-96’ and Life After Death literally didn’t drop until after he died. Snoop was at his zenith in 92-94’, by the time 96’ came he definitely wasn’t the hottest in the game anymore and by the time he signed with No Limit he was already a legacy rapper in a game where you old once you hit 30. Snoop never recreated the feeling of the Chronic or Doggystle the way Jay dropped classics well into his career like the Blueprint. Ironically, the rappers who have consistently put out high quality music over the span of decades and never really fell off were underground mainstream dudes never mentioned in GOAT discussions like Ghostface and AZ.

[@TheKidwonda]

Yeah im confused why people think this is a new phenomenon. It happens in all genres of music without fail. I will say this is probably the first time in hip hop that we haven’t had any new global MEGA stars probably since the late 80s/early 90s(pre The Chronic time). I think that speaks volumes more so than the hottest in the game reign.

[@BristolBerg]

If you headline Rolling Loud or similar festivals, u r still at the top and hot. All the people he mentioned been headlining festivals for years.

[@kevinstewart8054]

The bar is in the gutter.

[@OmarScruggs]

Proving the point. Ass rappers are headlining ass festivals. That's why its dying off

[@mr.solodolo4257]

Bruh the last sentence joe spoke was fuckin wild lol

[@flyyassmont1153]

Microwave era fucked shit up unless you gotta have a good fan base to stay hot now or unless you’re a great feature artist then that can keep you hot but it’s tougher now

[@jaygray7883]

So nobody gonna say anything about them flip flops?😂

[@mbdeuceduece4451]

There is an old adage… the longer it takes to heat something up, the longer it takes to cool down and vice versa.

[@mringram]

Yep

[@ChrisDodges123]

That's because its 5x the amount of rappers now. So you can't have a Wayne run again.

[@TheIcemanthomas]

I don’t even look for these new artists anymore unless I just happen to hear something I like on the random. I stick to my favorites. The game is way to niche now. Mainstream rap is dead.

[@Roye_Tone]

Actual Creativity would put an end to this conversation.

[@ausnapproductions7384]

Same goes for Podcast

[@quik8569]

Joe budden saying this lol how long was your run lol

[@DrippingInStyle]

Puts it in perspective the run Wayne went on

[@dejanunn6914]

A lot has to do with people don’t wanna her negative killing shit no more and bout who the hardest specially when all these rappers are getting exposed. It’s enough sad shot goin on I. The world, we need some hot positive vibes these days.

[@ChadStarTaylorTV]

Drake has had the longest run because he is CONSTANTLY changing his sound!

[@charlesbecoat3090]

HipHop needs to get back more player instead of gaudy gangsters with a gun, designer drugs and being super ratchet in every song.

[@jasonr.9863]

I can’t get into that Afrobeats wave. I find myself just listening to older music- that over saturation comment was definitely on point.

[@JimmyKlien1]

It's the hype generation. Music just trends now fir some weeks and on to the next trend. Also most rap songs need to add dances to them to keep them trendy.

[@seanjefe6254]

Music with no substance never last..

[@GAMEBYTHEPOUND]

Shout out to Curren$y and Larry June staying consistent

[@lovette7684]

Latto & Davido - Davido's Unavailable hit.

[@kooli3229]

Afrobeats and Amapiano music is the Wave he’s referring to.. and it’s here

[@imchosen317]

Dat shit trash lol

[@saintkevinofficial]

It's a tide, not a wave. Meaning it'll be gone in no time. Don't be delusional

[@drewdrewson1384]

Because all the music is basically free now (10 bucks a month but access to every single album old and new)

[@mbdeuceduece4451]

1:46 everyone is blaming the artist without realizing the consumer has changed. They always want something new and immediately. How many rappers albums are being played for a full year or 2. You drop and people are over it within 2 months. And if they don’t here from you in 8 months then you fell off… that’s not sustainable.

[@FlyHighProductionsCFRHS]

Afro beat is old dance hall

[@Kamekarye]

Appreciate Aubrey.

[@kevlamar6613]

Compared to working 50hrs /wk to afford a 2 bd 1 bath.. don't let these "critics" fool you out your blessing. You got fans they still want to see you live. Still want to listen to your music. Keep eating and just stay on your budget. The more you save the more you'll be free of "industry standards " Also invest into your circle. Not just your friends and family but who are those fans that are in the front row, vip backstage passed up buying all ya merch?? Remember: The CEO of Uber was a hip hop head. Approached the culture early. Ran up on Sheek Louch of the Lox! He ran down on a Young Kevin Hart and many others. He was asking for $50k during seed funding. That turned into $200m!!!! Dont just blow ppl off see what theyre about. Have a business analyst in ya clique and have them review these proposals.

[@alanakemp7664]

How different us it from the reign time back when 1 hit wonders was an every year thing tho?

[@mikenomics1014]

Love it. Means our ACTUAL artists like Kendrick who really love this shit stand out more as artists.😤

[@D_Webb]

There’s a lot of music today. #1 reason. There’s ALWAYS some new shit coming out. It’s hard to keep up with.

[@tyexlarry743]

Can’t say durk cause he revamped himself , boy was hot before all these people and he hot again

[@davidrussell4010]

Ion know nobody that listen to durk ik real Chicago folk that don’t listen to that shit

[@tyexlarry743]

@@davidrussell4010 thats a crazy reach everyone listen to durk

[@blackty3477]

Pretty much the label exec have found a new natural resource to extract.

[@ocleadinlady]

I wish KZbin had the “repost” feature like TikTok … but yea “hotness” is 6 months , from ROI standpoint that is ATROCIOUS

[@ScoutsHonor.]

Substance and skill is the only thing that matters. You can’t really replicate authentic raps. But a lot of this music is regurgitated non sense. Even from different artist. Lol

[@TheKidwonda]

This is not a new phenomenon. It happened to rock music as well. Look at rock music around the year 2000 and look at it again around 2005. The household name bands started to dwindle and a lot of here today, gone tomorrow acts. Hip hop probably reached its peak in popularity probably in 2018…and has been on the comedown(from a commercial performance/popularity standpoint ) ever sense

[@saintkevinofficial]

Completely agree. The unfortunate part is, I don't think any of the genres out here are as strong as Hip Hop. Afrobeats and Reggaeton are already in fatigue mode and they're very romantic genres. In this era, hip hop and rock work well because there's less romance and less simps who want to impress. So Afrobeats and Reggaeton won't work well for most audiences.

[@Unclejack328]

A great catalog>>>> A trendy year as the “hottest artist”. That’s why I keep up with Westside Gunn.

[@PrinceSamTV]

He called that nigga FLACCID 😭😭😭

[@stevenunger2784]

Joe you and your machine hyped up the babys, and the durks. Maybe if he dont hype up mid level talent as greats we would have more consistent stuff. The media loved those dudes

[@cyberbully754]

I been stop listening to radio

[@OmarScruggs]

Cardi. One album in 5 years. One album. She dont write. And somehow shes still seen as a top artist. Smh

[@EtienneakaBags]

Problem with rap is that it’s weak right. Cut and stepped on like when the line won’t answer your call and you’re down to your last with a heavy distribution flow. Squeezing the last drop out of mediocre sounds, tactics and focusing more image & content than the art of this thing. Whereas, Afrobeats is strong because the African diaspora is strong and the music feels good like Caribbean music and it’s constantly changing and being experimented with. It’s not stale. It’s only a wave to Ice because he wasn’t aware of what was going on until BOOM it was everywhere. Like a wave.

[@maloneybaloney7828]

CPR pusha, The flow is the derived, Pulling the covers back, I exspose what chu disguise

[@ralphjba]

maybe it’s the beginning of the end for hip hop

[@troyc7726]

I’d say maybe 2 years

[@dsdddsd4543we]

People were saying Lil Baby was passing Drake. Charlemagne said that as well. You need albums that people connect with for years to come. Look at Drake’s tour. People are singing along word for word for songs that came out years ago.

[@OnlyShakor]

durk? he still there he just slowed down

[@ShayMuuLa]

I’ve been saying it for years who’s the new flavor of the week

[@RonnieM90]

I think Latin music has been around for a while, and it is a different market than hip hop. Pitbull and Daddy Yankee have been doing latin music for years. Big Pun also did latin music.

[@Perennestore010]

The Latin artist are taking over. That’s all you hear in the clubs. And there’re a lot of Latinos in the US and around the world, don’t forget that.

[@Swif1]

Lil durk did 4.7 mil in 4 days Ian gon lie been listening him since I was like 10 I just turned 19 lil durk ain’t going nowhere

[@Swif1]

And no one can say he milked von or used his flow my son durk been onna timin

[@snorris]

Shit it’s been like this for at least 5 years. Drake/Cole/Kendrick is probably the last ones to be hot for years

[@kay008]

Travis Scott and Kanye

[@romaretaylor9953]

ASAP Rocky, Sean, Meek still do pretty good too when they drop lol, detorit 2 ain’t even have a huge viral hit and still sold over 100k first week