Starting A Clothing Brand EMPIRE | Master Class ($0-$1M+)

In this video we walk you through the process of starting a clothing brand and help you get on track to making it a full-blown empire. Get ready as we dive into the nitty-gritty of designing custom products, running paid ads, pitching your business, raising money, growing operations, and building a team to support you. The special guest we brought on board for this video left no stone unturned, and this is the official Master Class in starting a clothing line you didn’t know you needed.
This video was 18 months in the making and the release wouldn’t have been possible without our incredible sponsors. Checkout these special offers:
►Get your .Store domain for just $0.99 - use code JSTORE at go.store/jsantos1
►Get FREE discounts specially curated by ME at elevate.store/jovid1
►Create pop-up forms, email campaigns, segment your customers, and automate your promotions using Getsitecontrol products: bit.ly/Getsitecontrol-Marketing
► Install Getsitecontrol on Shopify: bit.ly/Start-Getsitecontrol
🔔Huge shoutout to our guest speakers for spending hours with us in the studio sharing their story and experience. Show them some love:
Ian Gruber
CEO of Apliiq
Apliiq is helping entrepreneurs launch fully custom brands on demand.
bit.ly/Apliiq-Made-To-Order
Chase Chappell
Founder of Chappell Digital Marketing
Advises on over $200 Million in ad spend through his agency. Founder of SIRGE which helps advertisers track true ROI. Start your FREE Trial: sirge.com/?ref=fromthegroundup
Abdel Rodriguez
Founder of Kronis
From goalkeeper to entrepreneur. Abdel started this brand from the ground up and has grown it to become a multi-million dollar business. This is a brand to lookout for and you should consider following the journey: / abdelrdz
Medin Gebrezgier
Cofounder of StreetCrafter
Medin advises brands on their pitch and market position and has helped brands raise funding by perfecting their pitch. Witness the brands growing in the community: www.streetcrafter.com/
John Santos
Entrepreneur and KZbinr
Over the years we have helped tense of thousands of clothing brands get started. Send me a message with a question we should cover in a future call or livestream: / johnxsantos
Additional Resources Mentioned
Tik Tok Ad Credit- This is a LIMITED time offer which gives you extra ad money on anything you spend. Signup here: bit.ly/TikTok-Ad-Credits
StreetCrafter Community- Our official community app, where we have the Apparel Game Plan to download and much more: www.ftgu.app/
StreetCrafter Supply- Start your home based printing and apparel business EASILY with high quality blanks, films and more: bit.ly/StreetCrafter
Start your FREE Trial For Shopify: bit.ly/Free-Shopify
Time Stamps:
0:00 Starting A Clothing Brand Empire MASTER CLASS
2:00 Intro To Apparel Playbook
4:50 The Pre-order Play
6:40 Made To Order Play
11:55 Pre-order VS Made To Order
12:30 Bulk Mode
16:00 Creating A Customer List
17:50 Hybrid Mode
20:44 What Is A Clothing Empire
22:19 How To Properly Make Business Goals
24:55 Getting MASSIVE Customers
26:15 Reinvesting Your Profits
27:54 How To Scale Your Clothing Brand
29:16 Make Money Moves With THIS Doc
35:30 Growing Profits On Every Sale
38:15 The Start Of A MULTIMILLION Dollar Brand
40:20 How To Stand Out In The Market
42:12 How To Design Products That Sell
49:30 Setting Your Brand On Fire
51:00 How To Be A Designer For Cut and Sew
54:00 Staying Consistent As A Brand Owner
57:30 Raising Investment with Ian Gruber (Part II)
1:00:00 How To Raise Investment Explained EASY
1:05:00 Private Equity vs VC Investors
1:07:50 Growth Hack For Your Business
1:11:28 Why Build An Empire?
1:14:00 How To Create The Perfect Business Pitch
1:23:20 Making Money Selling Your Brand On eCommerce with Chase Chappell
1:25:56 Online Marketing For Your eCommerce Store
1:29:00 What To Know Before Running Paid Advertising
1:30:00 TikTok Ad Formats That Convert Best
1:35:45 Creating A TikTok Ad Step By Step
1:43:00 Optimizing TikTok Advertising
1:46:30 Running Paid Advertising On Instagram Through Meta
1:47:30 Best Performing Advertising Formats On Meta
1:50:00 Best Images For Facebook Ads
1:53:00 Testing New Creatives For Advertising On Meta
2:04:00 Converting Social Media Following To A Sales List
2:06:00 Starting With Email Marketing
2:10:00 Creating Popup Forms On Your eCommerce Store with GetSiteControl
2:14:00 Best Imagery For Email Marketing
2:17:00 Creating Email Automations Easily
2:21:00 Starting A Clothing Brand Empire (Your Next Steps)
*AFFILIATE DISCLAIMER: The description may contain affiliate links, which means that if you click on one of the links, I may receive a small commission (at no added cost to you).

[@johnxsantos]

📣WOW, thank you all for the overwhelming support! As mentioned in the video, for a LIMITED TIME we have an exclusive offer from TikTok for those that are going to run ads. By signing up with this link they match your ad spend: bit.ly/TikTok-Ad-Credits Just so you know, we created this video to be a blueprint for brands looking to start and grow. This video took 18 months to make, and reading your comments makes every hour we spent on the editing floor worth it 😭. It definitely would not have been possible without our guests and sponsors. Check them out: Getsitecontrol: bit.ly/Getsitecontrol-Marketing .Store: go.store/jsantos1 Join our FREE community: bit.ly/FTGU-App

[@ChaseChappell]

Loved being apart of the video! These strategies will crush it if you're in the clothing space!

[@johnxsantos]

Thank you for sharing your time and knowledge!

[@user-nd1fb8dd9w]

Subscribed

[@rawsunnata829]

Why?

[@Goldenluxeboutique]

Subscribed .. thank you 🙏🏻

[@claflo]

Man , what you just did for the community with this video is truly amazing, thank you brotha

[@johnxsantos]

Huge shoutout to everyone involved 🙏🏽

[@user-nd1fb8dd9w]

wow the whole education about starting up a clothing business thought in 2 hours 24 min thanks for this I was hyped at the beginning and hype remained the same till the end thanks for sharing the information

[@johnxsantos]

🙏🏽 laying out the blueprint in hopes of it helping you grow.

[@fromtheblock213]

Homie I been watching ur videos on information on starting a clothing brand and I gotta say, I appreciate it especially since I don't know shit about the clothing business so gracias 💯💯

[@johnxsantos]

got you and thank you

[@Holygodzz]

Master piece I highly appreciate your existence

[@Wefa10]

Thank you so much!!!

[@johnxsantos]

You are very welcome. Keep me updated on your status.

[@antiquevlogging]

Some of the best videos I have seen on KZbin for total openess with excellent tips and tricks of the trade. Many thanks 🎉

[@markhanebuthsanchez]

You are THE Man. Deserve way more views, so much game and info🔥🔥

[@johnxsantos]

🙏🏽

[@julafatstash4188]

All the courses instagrammers are offering in one video! Amazing guys!

[@johnxsantos]

Thank you for watching. Appreciate the shares 🙏🏽

[@lorirex2821]

Thank you again, so much!

[@chinchek99]

Great video! Thanks for the information!

[@MickhaelPoloSilva]

24kt Gold Content - Thanks Man

[@gandatubeofficial]

Very informative 🔥🔥🔥 Much love from India 🔥🔥🔥

[@GSEDITZAMV]

Im from india too ❤

[@featuringrageyt3103]

Ain’t people from India scammers hmm 🤔

[@johnxsantos]

@@GSEDITZAMV gotta visit your country one of these days!

[@GSEDITZAMV]

@@johnxsantos im from andhra pradesh in india. Me and my friend will watch your videos and discuss about how we gonna start.

[@WORSHIPWEAR7]

You are the goat for this!

[@johnxsantos]

❤️

[@user-vm2wp6qu2v]

Thanks a lot for this. Thousands of dollars worth of game in this video

[@blackhistoryonsteroids8196]

Thank you for producing this.

[@johnxsantos]

No problem!

[@maximuscolby799]

Damn this is awsome

[@filledabraham]

Thank you so much ❤

[@jeremytorres7808]

Bet!

[@muizzuddinmunawwarhidayat8027]

Damn how come this vid is only 8k views when my man here giving out free game for new entrepreneur

[@cardinalsellingservicesvic9867]

Niche interest/market for followers.

[@Takeonm]

This is great!! Just what I needed to hear

[@denzelman1277]

i was here

[@LESURELOVE]

whats a good daily budget for fb ads

[@pronoia.]

Babe wake up, a new drinking game just dropped. Take a shot every time you hear the word "like" (there's 385 of them)

[@johnxsantos]

🤯 🤣

[@emilygruber9825]

John does it again!

[@johnxsantos]

You guys are the best!

[@moneysignclubboss]

😢🫡🛐

[@wiilkataliyaha5654]

I got the domain paid the money but I can’t connect on my Shopify I need help

[@johnxsantos]

checkout my tutorial here (around 3min area) kzbin.info/www/bejne/eGWpZKirnMaAZs0si=3tKp9tnX2leWCgx2

[@najmiahmad9117]

I want to make a join venture with you, I live in France abut I am a Pakistani.

[@TheOfficialSiNN]

The audio in this is killing me. Great advice, but the in and out volume constant shifting is making it uncomfortable

[@aqchowdhury1972]

Hello everyone. I am from Bangladesh, running an apparel buying house. I am ready to serve you if you need solid color t shirt, hoodie etc for POD business. We can give you better price to have better growth.

[@oshawnograham5146]

What’s your company name and number

[@CaliforniaRussianRiverBees]

Great Show bro!!!

[@ktlenterprisesllcsportsclo3820]

What your ig

[@KingLyRiiix]

cant click away

[@moneysignclubboss]

First I want to give you your props 🫡🫡🫡 YO JOHN 🛐 THANK YOU THANK YOU THANK YOU! WE WERE SUPPOSED TO HAVE A PHONE CONVERSATION LAST YEAR BUT MINOR SETBACKS OCCURED! 🤝🤝🤝 BUT THESE ELEMENTS ARE IT