How to Write a Cold Call Script (STEP BY STEP)

📝How to Write a Cold Call Script (STEP BY STEP)
Following my most recent video on cold calling techniques, as promised, here is a full step by step guide on how to build a cold calling script.
Knowing how to write a sales script will not only boost your confidence on the phone but will also increase the effectiveness of both your sales pitch and closing strategy. Preparing sales scripts before calls will help you handle objections appropriately and use them to your advantage when closing the sale.
📖 The 15 Minute Agency Book: www.15minuteagency.com?sl=KZbinVid17
🔹Sales Training Videos For Beginners: • Sales Training Videos ...
More Recommended Videos:
🔸Cold Calling Techniques That Really Work: • Cold Calling Technique...
🔸How to Sell Anything to Anyone Anytime: • How to Sell Anything t...
🔸How To Get Past The Gate Keeper: • How To Get Past The Ga...
🔸$52,000 A Month SMMA Owner Gives Away His Complete Cold Call Script: • $52,000 A Month SMMA O...
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📈 FREE Training - How To Launch & Scale An Agency: resources.affluent.co/free-tr...
📲 FREE Strategy Call: calendly.com/academy-consulta...
📚 FREE Copy Of My Book: www.15minuteagency.com?sl=KZbinVid177
👨🏼💻 ClickFunnels: goo.gl/mvQ4Ay
✅ The Affluent Academy (Social Media Marketing Agency SMMA Course): www.affluent.co/academy?sl=Yo...
30-Day Guarantee Please Email, [e-mail] if you have questions regarding this policy BEFORE purchasing - See T&C's For Details.
Website: www.jordanplatten.co.uk
Facebook: / jordanplattenuk
Instagram @JordanPlatten
Email: [e-mail]
☆ Time Stamps ☆
0:00 - How to Write a Cold Call Script - STEP BY STEP (Intro)
1:12 - Why You Should Use a Sales Script When Cold Calling
2:27 - Why You Need To Learn & Memorise Your Sales Script
4:08 - 5 Step Cold Call Script Structure
4:34 - Step 1 (Diffusion)
6:18 - Step 2 (Introduction)
7:08 - Step 3 (Why Are We Calling?)
9:49 - Step 4 (Qualification Questions)
11:22 - Step 5 (What Do We Want?)
13:00 - Examples on How to Handling Objections
14:25 - How To Prepare For Objections
15:22 - BONUS TIP on How to Get Better at Cold Calling
16:17 - Coaching Call GIVEAWAY!
Disclaimer: To support the channel some of the links above may be affiliate links. Statements on this site do not represent the views or policies of anyone other than myself. Starting a business takes hard work and dedication... Please do not buy my products if you do not intend to put in the effort or if you are looking for a 'get rich quick' scheme (Hint, they don't exist).
#coldcall #coldcalling #coldcallscript
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FREE Agency Owners Community: www.skool.com/agencyowners

[@gammagamma1052]

Literally watched this 10 times the last two days while writing a new script. Great value!!

[@watchmen5]

did u get any client?

[@dasrock123]

g4737f

[@backboneremote7479]

Doing exactly this right now! It's sooooo helpful!

[@templeof]

The value to this video is insane. So many of us are at different stages of our business, and this is incredibly valuable at every stage. Thank you Jordan

[@JordanPlatten]

Glad it was helpful!

[@neverenufbreaks]

I just started watching your videos as i'm now in my first Technical Sales job. I have always sold through Technical knowledge of our product but have never been on the front end of the sale. I want to personally thank you for giving me some great advice. Love the videos and your confidence. Will be watching more of your stuff in the future. Thank you!

[@tarajanesloane4739]

I've loved watching your videos. what's made me smile is some of the things you say are word for word what I've said to my sales teams over the last 3 decades! Great to know some of the old ways are the best ways. Keep the videos coming. Thank you.

[@lorcanfaul7309]

Aspiring social media marketers are so lucky to have Jordan on YT. Another great video, thanks Jordan

[@jamal7096]

THIS IS SO VALUABLE I LITERALLY CONVERTED IT INTO AN MP3 FILE

[@JordanPlatten]

Love that

[@ralphmccarthyenglish4796]

Hey Jordan, Your content is awesome, pure value by reminding those who forget their old tactics and adding some on it, that's why I subscribed. Thanks man for your time and effort.

[@pascalmuijres9023]

Appreciate your consistency on your KZbin channel, I don’t think a lot of people acknowledge the value of your content! My best tip for a cold call script: Make sure that with everything you say, the person on the other end feels like you’re talking to them as a person/business. Don’t make it sound like you’re going down a list

[@hourly3279]

Hey man, can I have your cold call script

[@Moon-ev9hc]

Thanks a lot man! This just gives a lot of positivity and motivation to just go ahead and get things done! Been really helpful. Stay blessed man! Thank a tonne!

[@tomporter2810]

This video makes so much sense! All the videos provide great value for starting up a Facebook ad side hustle (which i am hoping to do). During these times it can be a better time to approach businesses, as they most have had funding from council/Government etc but haven't got the everyday expenses. So some are looking to invest in marketing so they can hit the ground running when things go back to normal!

[@tomqiao-yang4596]

Just found your channel from this video and THANK YOU! So much value here, keep it up!

[@user-tr1rr8vf9s]

Thank you, Jordan for the great advice. I actually tired of objections and I would like to master a cold call skill.

[@divkothari4339]

As always, so much value Jordan!

[@SamDeVosSamdefoxmusic]

GREAT CONTENT JORDAN!! I am trying to start a marketing company in the U.S. and you are definitely helping me every step of the way! Thanks brother!🙏🏼

[@WellyL]

tons of valuable knowledge again as always, thanks for sharing..

[@jasonsequeira8857]

Very informative! - Going to implement until I master objections. Thank you!

[@JC-zr9zo]

Appreciate your insight and energy! You've obviously put a lot of practice into perfecting your trade. Thanks! Keep up the good work.

[@hugoyouknow7679]

The amount of value you give out in your videos is INSANE! Love your content

[@JordanPlatten]

Thanks dude

[@melissamorgandigitalmarketing]

Wow! This is brillant! Thank you for this!

[@dennisdante2336]

Hi Jordan, great video. You are a blessing to everyone! Please keep on making amazing videos 🙂

[@JordanPlatten]

Thanks Dennis! 👌

[@garymahon2361]

Well done Jordan, thank you!

[@iykeabel]

Loved this @Jordan. Thank you

[@katherinelapardin5028]

Sensational hints! I've just watched this like 100 times and called a meeting to share this with my SDR's to assist them with their cold calling. INSANELY USEFUL!!!

[@JordanPlatten]

Fantastic! Appreciate that!

[@mrbacevedo1]

I found this video to be very helpful! Thank you!

[@BasFolmer]

This reminds me a lot of Mike Voss' book. Great advice. Happy to see that there is evidence that these techniques work from different professions

[@JordanPlatten]

Glad it was helpful Floris!

[@nicolegreene5859]

Jordan you’re AWESOME!

[@JordanPlatten]

📞 What is your biggest tip when it comes to building a cold calling script? ⠀ For more sales techniques and strategies, check out my 'Sales Training Videos For Beginners' playlist: kzbin.info/aero/PLdO5xp5occOw1XQC6Tv6mVQ8NuYyE3XMv

[@stephaniecastillo4226]

Thank you for this awesome video. Cold calling is great, I complemented it with SMS campaigns.

[@dimensionmediavideo8348]

Great tips!

[@paultexasusa1366]

Love it!

[@marketingstuffshow]

this is great stuff!

[@watashiwabatglare]

The best thing about his videos, I get value value from both the videos and comment section, Thank You!

[@JordanPlatten]

that's right👌

[@asraadnan3693]

I appreciate your videos and channel 👍👍

[@randocepeda8041]

Good tips thanks for video

[@jyefoster7297]

Looking forward to using these strategies to gain more photography clients. Definitely a great idea to research the company and find some pain points. Great video 🙂

[@JordanPlatten]

Absolutely! Let me know if these strategies help!

[@bradroberts5651]

Terrific content. Me and a few colleagues are in Real Estate and would love it if you made a Cold calling Real Estate Roleplay video. Start to finish what you'd say. Discovery questions to close. Thx

[@myeverydaymarketing306]

This has been very useful!

[@JordanPlatten]

Glad it was helpful!

[@jeffreyabao287]

Thank You

[@goingbacktoourroots]

So good! I have the book and am taking affluent academy and loving it!

[@alfredodulli8098]

Would you recommend the book?

[@stefannikolic9631]

Thanks for everything Jordan. I ran into your channel during quarantine, so I had time to watch every single video from the beginning... I have technical knowledge for running ads and I ran a couple of very successful campagins (organic reach was 500% compared to paid reach in couple of camapgins), but had no idea how to run a business and monetise it, so your journey helped me a lot. Now I've created a team and we had a couple of meetings this week (our first week), no contracts signed yet, but I'm sure we will sign first client next week definitely because we had very good feedbeck from those meetings. After we make a couple extra bucks, I'll definitely buy your course. I can only imagine how much value is there when you gave this amount of value for free so far. Thx again and keep up good work, so inspiring 💪

[@JordanPlatten]

WOW, every single one of my videos?! 😯Now thats dedication! Congrats on starting your agency Stefan! I wish you all the best and looking forward to seeing you in the Affluent Agency Course in the near future! :D

[@stefannikolic9631]

Yeah mate, every single one (even hair transplant xD) Some of the videos I needed to re-watch because there are so much value and you can't catch everything, even with notes... See you soon in the Affluent agency course and keep up the good work 💪💪💪

[@tinawilliams6021]

Hi Jordan, I really have enjoyed your video clip, and thanks for sharing such great and innovative tips, looking forward to seeing more of them so please continue with your great work.

[@JordanPlatten]

Thanks so much!

[@patcrawford8840]

Don’t care about any reward. But you’ve given me tips that I believe will help me. Thanks dude

[@projects2progress518]

Understanding each step of this video creates a nice slope to the next making it easier to put your point across and effectively lower the downside of rejections.

[@JordanPlatten]

Great to hear! 👍

[@mgoud4042]

Subscibed, liked, have notifications turned on my man. I truly appreciate the content, there’s so much garbage here on YT but you’re an absolute gem with a lot of experience, i can tell. Much love from the Netherlands ❤

[@JordanPlatten]

Appreciate it!

[@henrygagnon2916]

Great information. Thanks for that. Cheers.

[@JordanPlatten]

Anytime mate!

[@coachjedijason]

Great video, love how you simplified. Really like the break to go invest in your book :)

[@JordanPlatten]

Awesome, thank you!

[@ridgehall1612]

I do commercial flooring sales and I think this will help.

[@ganeshchavan5248]

Thanks Jordan for your gold nuggets on cold calling script

[@JordanPlatten]

No worries!

[@malaku8959]

Very cool I will come back with results

[@fatalwey8340]

Much value, same as every video. I think you’ve included all the best tips in this video lol

[@JordanPlatten]

I try lol! Glad you enjoyed the vid man!

[@fatalwey8340]

Jordan Platten oh and that Snapchat video was awesome! I used that give away to create ads for my friends business to build some credibility for me and so far we’ve only spent $50 and only $0.20 per swipe!! It’s crazy so thank you for that one as well !!

[@azharalirajput4595]

Sales Guru!

[@chenahbahia6417]

thank you sooooo much

[@JordanPlatten]

Thanks for the support!

[@ricardoespaniol23]

Great Video, and much more appropriate as I am also in the UK. I would like help to perfect my script so that I can find someone to do the calls, as I personally am a bit past this as the years have skipped past

[@jordanhughes3137]

A live cold calling session would be awesome on this mate 👍🏻

[@JordanPlatten]

I'll see what I can do!

[@ivangentlemenwear]

Really great cold calling scripts and techniques. I'm ready to share to my employees. Thanks.

[@JordanPlatten]

Glad it was helpful!

[@christinadeleon7755]

With 5years years solid experience in real estate,I do inbound and outbound sales with agents, realtors and investors.I do screening, qualifying and scheduling appointments for the sales team, I gather information from prospective clients and qualify them prior to moving them forward in the sales pipeline so agents can provide an efficient sales process and I Create and maintain a database of prospective and past clients to ensure organized and current information on all leads. I worked with an investor as well in Florida and Ohio, I do inbound and outbound cold calling to an investor who buys and sell distressed houses in Florida as well as Calling buyer & seller leads. I am responsible for collecting information about home situation and basic understanding the leads timing and motivation. Moving forward, I can dedicate 40hours /week to your company and my hourly rate is negotiable. I'm very excited to assist you in making your campaign successful- Please feel free to contact me directly to discuss this position further. My email address is [e-mail]

[@aquagreenmexhector9407]

Tks Jordan it really helps... I´m in tour/excursion sales, do you have any advise on how to get to people that is on vacations?

[@jakefrosher]

Legend

[@predatxr.6928]

🎯 Key Takeaways for quick navigation: 00:00 📝 *A well-crafted cold calling script is essential for success in sales, regardless of industry, especially in B2B sales.* 01:30 🛠️ *Memorize your cold calling script like a monologue to master tonality and avoid sounding robotic or salesy.* 03:54 📞 *Five essential elements of a cold calling script include: Diffusion, Introduction, Reason for calling, Qualification, and Call to action.* 05:48 🔍 *Diffuse the prospect's concerns immediately by acknowledging their time constraints or current challenges.* 07:36 💬 *Personalize your introduction by mentioning relevant information about the prospect's business or interests.* 09:58 ✅ *Qualify the prospect by asking questions to determine their suitability for your product or service.* 11:25 📅 *Clearly state your purpose for the call and aim to schedule a follow-up meeting or discussion.* 13:15 🚫 *Objections are not rejections; address objections by providing more information or using reverse psychology.* 15:35 🎙️ *Record and critique your cold calling sessions to refine your script and improve delivery over time.* Made with HARPA AI

[@healthtalksupplements2786]

This is supper

[@petragospic5871]

Jordan, do you have an e-book available? I would rather pay then wait for it to be shipped. Based in New York

[@bharatsinghrao6786]

ive seen people saying there is a give away but they don't say when that keeps the viewer greedy and make them comment, this video will be watched for years but there less probability of getting comments because they know the next video is already there and about the tip :- if you are getting the background noise(children, traffic) you can ask them can i call you back later, reason for saying this

[@christianorsa]

That thumbnail cracked me up real good lol

[@JordanPlatten]

🤙😯 haha!

[@jadehiggins2790]

Thanks for this ! Building myself up to pick up the phone and getting that first call in - 10-15 minutes over the next few days - in an ideal world would that be an in person meeting?

[@JordanPlatten]

Not necessarily, especially with everything going on at the moment with this global pandemic. A online Zoom meeting would be sufficient :D

[@manlikefredh]

my tip would be, if your finding the gatekeepers tricky but you know the name of the owner then in future calls just steem in with, "hi, im looking to speak with (joe blogs) CHEERS/THANKS" stress over enthusiasm on cheers/thanks and the gatekeeper will feel awkward, they dont want to burst your bubble of happiness and enthusiasm and will just transfer you threw. simple yet effective

[@JordanPlatten]

I like it! Great tip Fred!

[@NZAgriculture]

Holly cow! First call after watching was to a VERY left brain CEO, and he asked me to email him, so I can be there for reference, their current people didn't resonate with him, etc. Woohoo!

[@TheHDCam2]

Alot of people will ask for an email (or in person a card) it's an easy way to try to get rid of a salesman. (If they have some need or desire, they may start frosty but will open up in a few minutes) You agree to send them the email, and then say you don't do boilerplate regurgitation so you want to make sure it addresses his specific needs. You then say "yeah if I might for just a couple minutes here - then ask 1-3 specific questions and then assume the appointment and lock in a time. And then have check calendar and tell him you give respect and want respect for each other's time to reduce flake. Also be sure to get his cell number, so you can catch him if he blanks on it later.

[@Jsdorris1183]

What should you do for number 3 if you can’t seem to find anything specific to the person/company your calling? ie they don’t have an active Facebook or LinkedIn account and nothing pops up in news searches?

[@Tddfxscholars]

2022 from Uganda and am learning alot

[@JordanPlatten]

have a great 2022!

[@ethanireland1031]

Alright mate. What's your opinion on reading sales books and all that ? I'm kind of tired off all the theory and want to jump in, I figure I'll start as an appointment setter anyway and that will give me good experince. Also I do like your programme on here and I feel you're giving good value and all the tools we need. I think the best way to learn is going straight into the storm and then learning from your mistakes that way. Just curious what you think i should do ? thanks

[@aasimmohamed6880]

Hey Jordan! Do you think it's a good idea to outsource cold calling? And what's the best way to get the leads to call?

[@Ad000121]

Try using fiver

[@ARFL16]

Hey Mate! First of all, Thanks for this amazing content it continues showing me and most of the people about how real you are and how are you willing to help others! Hope to win this giveaway and talk to you soon! Stay safe!

[@JordanPlatten]

Thanks Allan! Glad you enjoy my content :) I try and be as real as possible, I love giving away as much free content as I can! Stay tuned for next video, you never know you might win... there is always a chance! :D

[@ARFL16]

@@JordanPlatten Gotta be persistent!

[@scandimarketing]

Where can I get the book?

[@colepiercey2237]

This is awesome thank you. I am 13 and I would love if we could talk about me starting an agency and any tips you might have.

[@JordanPlatten]

Hey Cole! How can I help you? Have a watch through my 2020 Step by Step Guide for Starting a Social Media Marketing Agency: kzbin.info/www/bejne/bWaXoYailNygZ6c

[@omarelahi3934]

@@therealfams No he's not. You know how many kids sell sweets and have a lemonade stand? He's only done for if he gives up and doesn't use the experience he gains. All he needs is directions

[@dodsy32]

can you still check if companies are running fb ads? i cant see the option anywhere

[@Keless]

the "How are you" opening thing might work in USA but not in Europe, for sure

[@louierichardson123]

I bet Jordan is that good at cold calling, he could sell you a fish instead of a social media marketing service lol

[@JordanPlatten]

SMMA Fish

[@reztheson]

Louie Richardson cold sell a water to a fish.

[@cristoff3]

Hi Jordan. OK. Your content won me over. You win. Just got your book and I'm enjoying it. Currently at the facebook business manager set-up stage. However, it seems that I need a business name to do this... MUST I have a registered business, or at least a permanent business NAME in place before going ahead with creating an account? Or is it ok to use my name? Thanks

[@JordanPlatten]

Hi Cristoff, I am glad you're enjoying my content! :) You don't need a registered business to start up a Facebook Business Manager account, but you need to have a business name that you would like to trade under before you start.

[@cristoff3]

@@JordanPlatten Excellent. I'll give it some more thought and then crack on. I'll be honest, this 15 minute agency stuff is turning out to look more promising than I first thought. I'l keep you updated. Cheers

[@successfulsocials9591]

google it

[@chesscity8114]

objection: I'll put it off but thanks for the offer.How to respond to this?

[@wingtsunami]

I wish I could slow down the speed of the video like in whazapp sound messages :D LOL

[@619rasta]

“The reason for my call is I wanna talk to you about your cars extended warranty”

[@hathimniyas]

hey man improve your audio quality

[@tammy5940]

Jordan, please help me...I have been doing the same sales job for 20 years (trade school admissions) I just got a new job and I am sucking at it. I don't know what is going wrong but I am cold calling 150 people a day and I have nothing but hang ups

[@JordanPlatten]

Hi Tammy, this might help. kzbin.info/www/bejne/bojZYoydecdgfrM

[@louierichardson123]

My best tip is don't cold call on a Sunday :)

[@TheVMbros]

I feel like that is a little bit obvious. Call during the week! haha

[@JordanPlatten]

hahah solid tip!

[@kaynichelle7982]

What if a prospective client says in that initial cold call, "How much?" Deadpan. That's what's crippling me right now. Do you say something like, "It depends on the need of your business." But that feels weird. Or do you just tell how much?

[@jefferybigsby1446]

Tell them that depends on their business needs or budget

[@hyperion3145]

Pretty much what Jeffery said "it depends on your business needs and ideas, that's why I wanted to have a conversation"

[@lauriepfohl1752]

Great video but terrible audio. A microphone would probably help.

[@user-hj2vd7sj8o]

what is a CRM?

[@ARFL16]

CRM stands for Client Relationship Management, it helps your business relationships, stay connected with customers, processes and improve profitability!

[@user-hj2vd7sj8o]

Allan Figueroa Thank you. So as an SMMA owner, if I was only doing ads for a company and not managing their Facebook would I still be responsible for my clients CRM?

[@TheVMbros]

Google it.

[@ARFL16]

@@user-hj2vd7sj8o No, basically each business needs CRM, but you are not responsible about how your client manages it, maybe you can master CRM an offer your services to them

[@mindforge481]

17

[@RD-kj7bb]

I keep on changing my script.... Driving myself bonkers....

[@JordanPlatten]

ohh

[@stugar_brics]

AQmy biggest is trying not to sound like a salesman in my script

[@JordanPlatten]

It's so important to build a proper relationship with your prospect over the phone. You'll never gain the trust of the prospect if you come across like a traditional salesman. Great tip!

[@stugar_brics]

@@JordanPlatten Learned from the best :)

[@oliviamiller7434]

I’m a native English speaking Canadian. I have trouble understanding you when you speak quickly.

[@eddsyria]

Turn on the subtitle and reduce the video speed ;) This is what I do each time I watch his videos haha

[@attractdirect]

Here an example of reverse psychology: "hey I need to see if I like you as a person and if you deserve my service as well if your business is any good otherwise I won't think twice to get you off my agency services because we have better things to do, so don't piss me off or you won't have a chance of working with me, I am already a busy person and lots of other businesses want my service". Is that reverse psychology?

[@hyperion3145]

It is but it sounds pretty elitist rather than enticing. You're pretty much saying "I bet you won't buy this" buy you are approaching them. It might work on and ad but is odd to call someone and say "don't waste my time".

[@attractdirect]

@@hyperion3145 it was humorous, I was trying to be funny.

[@spacewaves.b]

But I live in Asia, I dont think cold calls are viable for me

[@TheVMbros]

Why is that?

[@ARFL16]

Try cold calling countries in your time zone and countries with a difference of 2-3hrs! So it can be easier for you.

[@JordanPlatten]

Of course they are! Just try and avoid poor sales tactics and avoid sounding robotic on the phone. Everything in my last two videos on cold calling will give you everything to start cold calling successfully right away! :)

[@trevorwillis1729]

Why are you shipping the book? Just send it pdf to our email... LOL.

[@successfulsocials9591]

OI ...........Who wants my cold calling script that gets me 30 appointments a week. even if you are a introvert

[@user-nn5cx2gj3u]

Can you ?

[@theMohammmedHasan8]

The Best Part - 4:08 to 15:22

[@DJLakrimi]

Awesome Jordan, thank you for doing it. Much appreciated :-)

[@JordanPlatten]

Any time Adil! :)