Why NewJeans' Beats Are Pure Genius

NewJeans pioneered an irresistibly fresh sound in the K-pop scene. Today, I'll uncover the genius techniques that their producers utilize in your favorite songs.
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0:00 Intro
0:15 Genre-blending
1:42 Sound selection
2:33 NewJeans' sound
3:48 The off-beat
4:43 Sauce
6:14 Simplicity
6:50 Outro
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#newjeans #flstudio #musicproduction

[@joshbae]

who heard newjeans' comeback? the songs include a lot of the things I highlighted in this video, so take notes!

[@Audiostoke1]

Supernatural to me sounds very New Jack Swing influenced :)chords and chorus reminds me of this song kzbin.info/www/bejne/fZC4iamZp5dlqK8

[@Audiostoke1]

This the New jack swing song, for suopernatural kzbin.info/www/bejne/mqTJgoOlZreHhdE but you right with the other songs before it, love garage

[@animedudegrant3016]

New nwjns video drop when.

[@myroncheng895]

yo josh this vid is so underrated, its a must watch for bunnies. Being a bunny myself, we are forever interested in what makes newjeans' songs so fucking good. The quality of this video worth millions of views, cus i swear all the bunnies would wanna watch this.

[@xTsunamiix]

exactly what I was thinking 🙏🙏

[@odaxne]

I like the way NewJeans usually dance to the lyrics and not to the beat :)

[@vradamusic]

That's another topic but yeah, NewJeans is so dedicated to their style and the intention of being different. That's why I love them ❤

[@ree3197]

Are you sure??

[@Callisto_52Hz]

they seem to switch between following the beat, instrumentation and lyrics quite often. but the way they do it is interesting

[@joemomma6317]

I fw R&B and UK Garage heavy so it’s hard not to love the production on these particular K Pop songs

[@joshbae]

fr

[@Audiostoke1]

They got some Intelegent drum and bass or atmospheric jungle vibes in there too.

[@Glowxdebby]

@@Audiostoke1yesss

[@yeetthebeet]

@@Audiostoke1 basically they combined every genre i fw haha

[@Audiostoke1]

@@yeetthebeet Add cute girls, cant lose lol

[@6ee257]

"a modern take (new) on old trends (jeans)" bro, i didn't even think of that!

[@yuchan063]

NewJeans' main producer 250 and FRNK are already one of the best producers in South Korean hip hop scene. Since S. Korean hip hop scene is best in Asia after fall of Japanese hip hop scene, we can say they are top producers in entire Asia. I strongly recommend to listen FRNK and Kim Ximya's colab group XXX's album 'KYOMI' and 'THE LANGUAGE'. You will never regret.

[@iVasco]

can confirm that xxx's albums are absolutely goated and finding out they havent made music in a while absolutely broke me!!

[@bluetech2809]

I listened to them both and didn't like either of them.

[@D0x1511af]

bruh most of them mumble rap....still nothing to EM the notorious BiG 2pac and Nujabes from Japan

[@DilieMC]

I’ve never liked K pop before, but New Jeans made me love it.

[@joshbae]

same 😭

[@VispurAi]

I used to be like that too

[@WBRamsesIII]

Ball knower

[@spicrown]

Then you never heard good songs in Kpop… There is so many groups and styles / genres

[@xxDxxism]

@@spicrown kpop got stale for me until newjeans came out.

[@cairopls]

this editing is crisp

[@joshbae]

🙏

[@sdotyes]

Geok mode i love it

[@UncleSubBass-qe5zy]

Solid analysis. Would love to hear your breakdown of ETA. That B flat chord progression is DARK and the beat is absolutely relentless. A lot more going on there than it appears.

[@boredbeck]

This is a perfect explanation of why me, not even a kpop fan, loves Newjeans...they encompass outside of KPop, and when everyone was trying to be bombastic, they took things back down to earth. They're literally standing out by not shouting in a crowd full of people shouting. Plus they feel so much more human than a regular idol, I know its probably a persona but they feel more like actual musicians than idols, dating back to the times of late 80's - early/mid 90's alternative era where genuineness and stripping down of music revolutionized the rock music. Same as Newjeans taking out the formulaic "belting and rapping and aggressive (or overly cute)" KPop approach, 90's alternative straying away from Glam Metal's "Rockstar Persona", being more human and downright removing the "Guitar Solo" and overcomplicated riffs as a rebellion to that "Guitar Hero" persona....Newjeans is deconstructing how KPop should be approached, and they're bringing in more outside eyes to KPop to their fold. I almost convinced Newjeans is able to exist outside of KPop, that's how unique they are...but this is also, I feel, is why most KPop fans don't like Newjeans, because KPop fans are used to the aggressive, bombastic, and overly cute KPop formula.

[@joshbae]

couldn't have said it better

[@rodie3602]

A lot of Kpop fans like New Jeans songs tho

[@KhanhDinh291]

@@rodie3602 tell that to the legion of diehard fans of the so called "current biggest girl group on the planet" . they swear up and down that if its not bombastic then its "not real kpop", "boring", "repetitive" 🤭

[@boredbeck]

@@KhanhDinh291 yeah, thats what ive been hearing too...kpop fans (especially most western fans) love their kpop sound, and they might have loved a "ditto" once in a while, but they get tired of it right away and reverts back into liking the same old kpop formula. Newjeans is big with non kpop fans and people who are turned off by kpop because of how repetitive and formulaic it sounds and look, because they almost dont sound kpop. There are also some fanbase who hates Newjeans and act like theyre not good because they seem to take offense on anything that went against Hybe, specifically Bang PD

[@Fadil19-84]

I love the way explain....i shall use it to explain to all my Kpop fans who think NewJeans songs are boring...as a Millenial Bunnie....i just love the chill vibes of NewJeans ..a matured sound appreciated by us Millenials😅

[@gcbeats]

NJ are indeed pure genius. The group and their team are just so forward thinking and nostalgic at the same time.

[@joshbae]

exactly

[@gcbeats]

@@persona8991 let’s hear your catalog

[@gcbeats]

@@persona8991 let’s hear your catalog

[@gcbeats]

@@persona8991 don’t be insecure, let’s hear it. I’m interested to hear your work and what you’ve accomplished big man. After all you can prove it ain’t ‘garbage’ right?

[@empathyrebel]

they are not genius. if so, their producer is.

[@alvarezz2028]

one of the best video ive ever seen in a while about music production, really helped me get out of my beat block, etc! this video is a bang

[@joshbae]

glad it helped!

[@user-fn5nb2zde2]

I used to make fun of Kpop, I always thought it was music for children in East Asia and Southeast Asia but when Newjeans appeared, it completely changed my opinion, Min Heejin is truly a genius, It's a pity for those who don't feel the specialness that Newjeans brings.

[@ivithome]

It's incredible how everything that NewJeans puts out has cohesion.

[@kurainimusic]

Youre also a genius for dissecting and analyzing this. Like these kinds of insights, even a regular person would pick some of your explanations.

[@joshbae]

doing my best 🙏

[@xTsunamiix]

Ugh, I LOVE this video. I have a habit of calling things I love “not real”, and NewJeans, is very unreal. I also noticed I’m attracted to very melodically pleasing (?) sounds as like a BASE line. As long as u have that and a little kick in it, be it in ANY genre (my favs being rnb type and Jersey type), IM ON IT. And that’s exactly what NwJns has. And I’ve always wondered what and exactly how their beats differentiated them from other Kpop artists…which is the exact question this video answers so THANK U JOSH BAE 🙏🙏🙏 ur so cool

[@armywithluv55]

Bro i love that you're using fl studio to explain it

[@Gresavvi]

i always knew theres rnb and drum and bass in their productions but i could never tell what it was what set them apart. i think even after years of music production learning kpop is really intimidating because its so complex even if its simple. my weakness is definetely sound selection, what i struggle the most with. u gained a sub this was very fun to watch

[@ColinHo106]

Thanks for such a thoughtful and astute analysis! I also feel that what makes NewJeans so distinctive is 250's fantastic love and knowledge and incorporations of Trot (which preceeded k-pop as the popular music in korea) - like in those upbeats. It must inform so much of his grooves and drumming and swing - and it feels special that NewJeans' might be going full circle, back to the origins through subtle trot influences!~ it's so clever and meaningful!

[@joshbae]

definitely

[@skenpen8227]

I appreciate you linking the tutorials for the other DAWs, this video is great!

[@user-ol9pk2hk6g]

wow.. you make me notice things i didn't before.. great video!!

[@joshbae]

👍

[@PETSWORLD_]

Dannngg one day they gon know!!! My boy upped his editing game fr fr. KXVI inspired? 👀

[@Towkeeyoh]

Yo this is breakdown is so well done, even a total casual music listener like me can get it… props for that

[@ohmgee]

this was so educational as someome who loves kpop and newjeans, and dabbles in garageband. =P would love an analysis of 'eta' and 'how sweet' too! thanks! =)

[@splashpanda03]

What a great video, bruv. My attention span actually bared with it

[@jazRock13]

Finally something popping up my feed that is short and actually useful.. subscribed..

[@joshbae]

🫶

[@combolarge]

This was great - super concise and straight to the point!

[@Fadil19-84]

NewJeans make the best songs that has chill vibes...easy on the ear....as a Millenial growin in the 90s...i appreciate NewJeans songs more than other Kpop group....NJ is more of a RnB group 😂

[@mchanelle]

when I think of NewJeans, I always think of R & B pop

[@checreates]

Thank you for this! This made me appreciate my fav group even more 🥰 and have high respect for all the producers behind it!!

[@joshbae]

🙏

[@xsomili5501]

1:55 i love them SO much for that. I hope nj's music style can stick to this for the rest of their career (or at least majority of their songs)

[@momofresh_rec]

So glad this popped up on my feed. I was heavy on Hip Hop/R&B for decades of my life, even DJ'd and did bedroom producing for a number of years, so I was always a beat-first kinda guy. Fell into Kpop at the top of this year and NewJeans instantly shot up to my Top 5 groups. You hit the nail(s) on why I'm so high on their music! Fairly simple in theory, but expertly crafted sounds that are so hard to ignore to those that are in tune with the beat in the background. They weren't featured here but their newest releases Bubble Gum and How Sweet incorporate everything that was mentioned here, and I love that the singles included the Instrumentals of each (which is something a lot of other Kpop groups do that I absolutely love!)

[@conradsmith9441]

As a lifelong pianist, singer, and jazz musician I can say that lots of Kpop is genius. NewJeans is definitely one of the groups that got me into kpop. When I heard Attention for the first time I knew Kpop was something else that no other genre could match. Even Jazz, one of my favorite genres, can be less complex than many kpop songs due it mostly sticking to real instruments and not implementing other genres. Kpop is a mixing pot of all of my favorite genres. (rap/hip-hop, Jazz, R&B, electronic, and even classical) I wished I had discovered it before my mid 20s. The BTS songs I heard in America just didn't sound different enough. Newjeans, Red Velvet, Billie, NCT, Loona they are all different and unique in sound.

[@JuliusSDeLaCruz]

They also sample a lot. So that gives that nostalgic feel. It’s great how you do a technical break I’ve always tried to articulate this to people. Thank you.

[@PeteKayy]

Your in-depth analysis and knowledge of music references are brilliant. Liked and subscribed! Keep up the awesome work.

[@Cancel-Flip]

damn, I basically made a worse version of this comment after you. I 100% agree

[@joshbae]

tysm

[@Cancel-Flip]

I don't listen to K-pop at all and have never heard of NewJeans, but this is a very well put together and informative video. I love seeing analysis of any musician's/artist's process. I'm gonna sub

[@joshbae]

🙏

[@nendeuki]

the more i listen to NewJeans' songs, the more i love it. and this video is explaining the reasons why i love them

[@Danielle_bunny]

Frrr

[@mixaytrinh7116]

250 dropping straight from the galaxy 🤯

[@rezwhap]

Nice analysis. I gotta mention the ‘You make me feel good’ sample in Attention.❤️ It’s played at two different pitches and kinda lo-fi set back in the mix. Really thickens up the track!

[@joshbae]

definitely

[@BeatsbyVanity]

Great deconstruction! It's always nice to see the influence of UK music

[@BlackLabel-dc9ln]

Now everything makes sense. That's why I like them so much!

[@rodrigomothe13]

the super shy beat is more liquid DnB than pure DnB

[@windowbreezes]

no, its more Jungle. not Liquid. There’s no liquid sounds. cant categorize every drum break as Drum and Bass/Jungle

[@im_aceBD]

NewJeans for life tbh

[@releasedprojects32]

great video! Ive been trying to examine their songs as well and came to the same conclusions the rnb + uk garage mix they do is whats so unique about their song imo

[@allilve]

Very mindful take!!! Loved it. Liked and subscribed!!!

[@TheSinlessAssassin]

Interesting breakdown! Been a while since I've tried producing K-Pop as I've pivoted toward orchestral. Might come back to K-Pop with all this in mind.

[@Danielle_bunny]

Love your explanation & Newjeans are seriously the best

[@82jae__]

3:22 NewJeans producers are picking modern sound with the vintage quality. So it's nostalgic and catchy at the same time. It's literally in their name NewJeans, a modern take on old trend. As a music producer use fl studio, glad to find this amazing analyzing video of my favorite kpop group!

[@joshbae]

🙌

[@yeetyeetonthestreet-colinm1186]

gonna have to start listening to these guys, the josh bae cosign and nohluhn they must be fire

[@punkrosezer01197]

great video, editing and the execution

[@someone5050]

Great Video! Exactly what I needed!

[@mxnjibear]

love ur explanation!!🙏🙏🙏💗💗💗

[@cachalotreal]

This is crazy tho. I’m a kendrick and MF DOOM fan, but this group go unusually hard

[@niccycc]

This was sooo interesting and easy to understand

[@kallaxosu]

great video bro, lot of good tips, concise and well edited

[@heyyy1325]

AHH TYSM FOR THIS UR VIDEO IS GREAT!!!! i wanna try making music maybe just for fun and cuz i like it :))) and thanks for making that point at the end about keeping it simple... what i honestly LOVE about newjeans as my ultimate fav group in the entirety of kpop is that their music is just... simple. it's groovy, interesting, GOOD but simple. for example, cool with you; what i loved about it is that it was so balanced, the intro and ending didnt have 500 different riffs and runs and vocals like every other group does.. it's just the beat, and when the singing part comes on they sing and add in a little bit of the background vocals, but not too much. the balance, simplicity with the little additions but again IN BALANCE, just makes it so nice to listen to. new jeans music is perfection because it knows how to balance their music- not too much, not too little. because of that, it sounds fresh, unique and hoenstly sets it apart from almost all groups in kpop. im not hating on the groups that do all the riffs and runs and many changes and crazy stuff in their music, but i think i love newjeans precisely because they know how to make good music by actually using music theory rather than adding 34567890987654 crazy riffs and super dramatic stuff and making the listener keep listening just because of the crazy high notes everywhere cuz it's just become repetitive and recognizable

[@Atrazeal]

I like the experimental genre mixing with the goal being the vibe of the music and not just trying to appeal to the genre itself.

[@arkai5543]

really great video! keep it up🔥

[@joshbae]

thanks!

[@1alx]

tell em josh

[@pnweerak]

Thanks for the knowledge

[@c1h2e3r4r5y60]

this is some post grad research standard production value, insane, wow people are so thirsty for these type of information, thank you for the hard work and you know people in china, are dying to know more about this, if you jump on these current music shows, rap or singing, there are just some stand out productions where so much more thoughts are put in, and the rest is still very behinds, more people should learn about how to make good music so we can just have better music in general, there are not enough people like you!

[@conjo4030]

Great video brotha

[@lol-zj2wz]

THERE IS NO WAY all the thoughts I have while listening those songs were ALL explained here, WHAT The offbeat in attention and jersy club beat in supershy and ditto, I've never seen people talking about it. THANK you man. That agressive sounds that groups like blackpink would never appear in newjeans song and the precision on the chords and sound makes so many remix of theirs songs.

[@joshbae]

all for the love of music 😹👍

[@justincase8533]

It aint the beats, its the catchy hooks and melodies.

[@whoistoft]

another inspiring video!

[@Tysoneko]

Yeah I was waiting for the simplicity point, I think 250 and FRNK have a better understanding of pop minimalism than anyone else in kpop and there’s so much space in their beats which just feels great to listen to especially as compared to the rest of the genre which goes for very maximalist stylings a lot of the time. But I also think in 250s beats he really loves having a sound choice or sample that is kinda wild and off putting and building something chill around it which keeps the beats from ever sounding cookie cutter. FRNK’s industrial hip-hop duo XXX is amazing and has some insane and creative production and 250’s solo album is revolutionary. Really sick seeing these guys working on a big group and I think their voice being allowed to speak is a big part of how refreshing and unique and great Newjeans is

[@jaybain4337]

Please do a video segment on Humming Urban Stereo next. Another legendary Korean band/talent/production team producing amazing tracks two decades into their career.

[@shacho_ch]

I love new jeans

[@Glowxdebby]

Your NewJeans video was fantastic engaging and well-explained!

[@bewdeyeswhitedragon]

Yeah exactly! The beats is so simple yet so good. I've listen to Kpop since 2017 (girl groups specifically), most of them are overproduced and too many going on that you can't focus on what to really hear. NewJeans make simple beats but great instrumentals, add it with their angelic voices.

[@milesjordan]

New video format is insane! Love the kpop videos btw

[@joshbae]

🙏🙏

[@mcbill7352]

i am so happy to see a video about newjeans' production

[@1elixoxo]

super important to take inspo from everything you listen to that's how you arrive at something unique to you

[@coldbumby]

Amazing video

[@bigfloppalover1321]

Nice production quality

[@AVDRE]

Very good content 🔥

[@okpooka]

josh bae on my recommended 😍😍

[@joshbae]

😍😍

[@mahabubajannathashi1199]

NewJeans Are THE BEST💪✨👏💗🔥🤘

[@ahmons]

masterpiece

[@mentionable]

How would I know that algorithm decide to recommend me foreign beat making video of newjeans. I just watched newjeans mv that's all 😂

[@1elixoxo]

fire vid 🔥

[@tungmountain6038]

well made video brother

[@jvn0000_]

Ohhhh globaljeans mentioned

[@VyDiary]

Good video! Also props to whoever edits the video!. The editing is too good, it's kinda distracted me lol. Can't focus at what you're saying

[@elevenxy]

erika de casier we love u

[@arnold2428]

Love your vids! Just wondering how you're able to get access to the original stems? Do you manually recreate them? As an outsider looking in always wondered how others are able to break down production like this w/o access to the original files

[@joshbae]

mostly recreated myself, once you can recognize the pattern the sound itself doesn't matter as much

[@bluetech2809]

Josh: "On FL studio there's this little nob in the drum rack that you've probably seen hundreds of times..".. me: "Oh yeah sure hundreds of times" (I don't have FL studio)

[@joshbae]

😹

[@LuckyCl0ver]

Hey Josh, great video. can you also maybe dissect FLO a UK girlgroup they have a old rnb and 2000's feel to them in a way they kind of remind me of NJ.

[@issacmarrujo563]

I always knew about swing yet thought it as out dated due to its waltzy rhythm, yet now I see the value in even a 2-4 count

[@francobuzzetti9424]

bro said "late 1900s" like RnB was some renascence sht

[@mirae1017]

great video!

[@joshbae]

thanks!

[@armywithluv55]

Nice vid broo!! Do you know who's the music producer director of newjeans? Or the producers

[@armywithluv55]

Now I know it's 250

[@gengmajor7781]

wtf the edition of this video crazy

[@raydo8310]

Genius

[@byrakuyo]

hey do you have any advice for sound selection? Alot of these cool VSTs I see are hella expensive and finding good free ones can be a bit of a challenge

[@joshbae]

if you mean sound selection for melodies, one shots can be a big help.

[@yusufazeem9041]

🏴‍☠

[@LordDockerton]

Do supernova

[@bao5109]

Can you do a break down of slow core and shoegaze? And their vocals too?😊

[@plugghurtz]

🔥🔥

[@joemomma6317]

How long have u been producing for?

[@anorak_szn]

I think the D&B portions we're more a liquid style which was more melodic and vocal

[@CentaurusRelax314]

My god-"R&B was popularized... *in the late 1900s"* !!!! Olden times!