BEAUTY BRAND CONSPIRACY THEORIES ✰ makeup industry sEcReTs | tinfoil hat collab with amandabb!

[@amandabb]

we're so quirky!

[@ImImaraaaaaaa]

amandabb the fact that you guys talked about some of the same stuff means it’s real 🤷🏾‍♀️

[@morganmarshall7534]

So edgy and different

[@Latifa-dx2qb]

yesss

[@Latifa-dx2qb]

I knewwwwwww it! right before i clicked on this video.

[@NilsonsEra]

amandabb atleast u noticed

[@JuliaMazzucato]

alternate title: julia blacklisting herself from collabing with any major beauty brand ever for 24 minutes

[@Alias1495]

@Tempanie Thomas Yes, yes we do.

[@sarahwithstars]

Tarte: we would love to work on a new foundation line with you, Julia ....Might not happen now....

[@zusamy20]

We love an honest Julia :) ⭐

[@amandabb]

thank you so much for collabing with me literally the most fun I've had in forever ily 💕💕!!!!!!!!!

[@jupiterliam7961]

the amrezy highlighter HAS to be like, legally limited edition, because if they WERE going to bring it back, you'd think they'd have done it with the amrezy palette 🤷‍♀️

[@xamyx2205]

They did bring it back at one point, though... Besides, I'm quite certain ABH owns the actual formula, which is what most people were excited for, so I think they can bring it back in a different shade.

[@jupiterliam7961]

@@xamyx2205 right but I doubt the hype would be the same, even if it were the same formula in different shades. it wouldn't be ~the amrezy highlighter~

[@xamyx2205]

@@jupiterliam7961 I don't think most of the people who loved & bought it even know who Amrezy is, and bought it for the formula... Besides, Becca was able to rerelease Champagne Pop without Jaclyn Hill's name, so ABH could probably do the same without Amrezy's name, especially since I highly doubt she was in the lab developing the shade...

[@nvlog1710]

@@jupiterliam7961 ever since I bought the Amrezy highlighter, I have just been hoping that Anastasia will stop releasing palettes that nobody asked for and start adding shades to that range of highlighters, I'd buy a pale warm rose gold shade without thinking twice

[@gillypiexo]

@@nvlog1710 same, ive seen ALOT of people say the exact same under Norvinas posts on twitter.

[@phemonoe]

Two of my unproblematic, unapologetic faves doing a collab during this trying time...this is the content that we all didn't know we needed.

[@lightprincess89]

The Kevyn Aucoin shade range in particular is sooooo insulting to him and his legacy as an inclusive makeup artist. The whole makeup collection is just so sad.

[@sandrad7633]

My husband works in television, yes it’s a dying industry, but do you know how many hundreds of thousands of dollars companies paid for adds? All you influencers , no matter how large or small, should be paid copious amounts of cash and band together to make it happen.

[@luni_kyuu]

i never thought of purposeful leaking before.. it’s an interesting topic / idea.. but huh now that you mention it seems completely possible. this video in general was extremely interesting

[@ginabinafofina]

I’ve heard the same with the music industry as well. It drums up a lot of publicity, that’s for sure!

[@jeniferjoseph9200]

I do think brands do the shade thing intentionally, but not for reasons you may think. I don’t think they’re doing it to drum up press, I think they’re using as a way of saying we’re elite, we don’t have to cater to all skin tones. Aka you racist as fuck and or expect your consumers to be too.

[@JuliaMazzucato]

oh very tru

[@kristentrep5038]

This!

[@kathleenhoiriis4395]

Trueee. Couldn’t articulate it any better

[@xamyx2205]

That makes absolutely no sense, LOL! Why would any brand, who is in the business of turning a profit, deliberately exclude a demographic they think they can actually profits l from...?

[@luiysia]

xamyx it makes them seem more elite to people who are racist 🤔 that might out weigh the amount of money they would get from sales for darker shades

[@andreabelec7852]

I think I remember Samantha ravandahl saying she had a yearlong partnership with nudestix? But she mentioned it every time she used their products. So it was definitely clear.

[@miramelander586]

16:44 ...shart tape shape.

[@danicee]

ACTUALLY I shared a new Milani launch back in the fall with Trendmood by DM and she featured the product and credited me - although she posted my handle incorrectly. I think this was around the time that she had done her brand deal with Milani for that kit and the exclusive products at Walgreens. I don’t work in the beauty industry, I just love makeup so I shared the new release info with her and she promoted it. But I do think she gets paid by certain brands and has longterm contracts to give priority to latest launches.

[@ds3536]

Actually, the first Jaclyn hill palette I remember was also leaked on 2017. Someone made a cake that looked like the JH palette and that’s how everyone knew the shades before it was released.

[@AmyLSchulte]

D S And she was adamant that the cake was NOTHING like the actual palette. 🤦🏼‍♀️

[@kelsey2333]

@@AmyLSchulte and then the colors ended up being the exact same in the exact same order lol

[@eringreeley]

"SHART TAPE SHAPE" IM FUCKING CACKLING

[@jessierose5319]

I definitely think that though it’s exciting to get PR from large companies, there is always that worry that if you say something even if it’s just an opinion or rather a negative opinion of their product they may just get offended and kick you off versus with a smaller company.

[@user-zooweemama]

tha shane dawson of makeup lmaoo

[@mehreentariq2243]

This comment didn't age well

[@Andrea-ge6fl]

This look and this hair on you !! 🥺

[@zazaxoxo]

I do believe that Colourpop do the « fake » PR search.. They pretty often offer a spot in theor list or a whole year worth or products and no one gets announced 🤔

[@KariTalks]

Anyone get this vibe from Jackie Aina with her use of Too Faced products? I mean no disrespect, I've watched her for 6 years and she's always loved the Better than Sex mascara, but since her collab she's always using the hanger spray and concealer. Again, could be major tin foil hats because they're hit products but idk

[@suzpls]

I wonder if those brand titles that influencers get are undisclosed sponsorships. One that sticks out to me is Marc Jacobs and NikkieTutorials or Maybelline and NikkieTutorials

[@amybensky3336]

Susan Yakoub honestly, to me NikkiTutorkals seems way less honest than everyone thinks she is. Like she just seems to claim to be unproblematic but has tones of drama

[@wantamimi]

Well the reason Nikkie pushes mark jacobs is because she's their global makeup artist, like priscilla ono with fenty beauty.

[@Tofucat715]

The word of the day is “behooves.” Love your makeup btw

[@blipstercravings]

I definitely think a good amount of indie brands private label. Especially with palettes and lashes. Like Peachy Queen cosmetics, mamacita cosmetics, and dulzura cosmetics. I’ve seen those indie brands launch the SAME EXACT palette with their brands label at the same time. And for such small indie brands to pump out new releases as often as they do definitely confirms my theory to me.

[@jess9722]

yeah u can tell when small indie brands make the shadows themselves. they’re usually very limited in stock, are always sold out, and they usually have a long processing time.

[@enormousgoose]

YES this is the collab i didn't know i needed

[@skyemitchell9558]

“Full tinfoil hat today” 😂😂

[@paigeeffinger3666]

I work in PR/Marketing for retail clothing brands, and I 1000% believe that there are people explaining the narrative. No doubt in my mind. PR is a double edged sword, it’s the best and worst thing that can happen to your brand and half the time no one knows it exists

[@cierahughes7195]

The only thing I can think of that was truly limited edition was Master Palette by Mario, which I know a million people would love to have come back.

[@liz9336]

I think i can speak for all of us when I say i am so grateful for julias quarantine content. Sis keeping us sane lol

[@Reiliferei]

the private label thing just made me feel like I found out Santa wasn't real

[@a.c.1877]

I’m not a fast enough reader to read all your captions before they disappear

[@laurenabrahams3606]

Point 9: Jeffree Star and his group of drama channel-friends. Point 10: Casey Holmes recently did a sponsored video with Estee Laude (for the double wear foundation). It was hilarious. She did not mention one other brand in that video, at all!! She didn't list any of the products she used in the description box. She didn't even put it on the screen, just to show what she was using (like she normally does). I really like Casey, but that was some weird shit.

[@mikaelahealey3532]

Love the winged out shadow 😍

[@johnrogers533]

Manny does say his Boxycharm videos are sponsored. He always says that they don't tell him how he can and cannot act or speak, and he really likes that about them.

[@BlahBlah-sz4ne]

Just watched Amanda's video. It underscored a number of points made in yours. And made me wonder why I was seeing a lot of Charlotte Tilbury in my feed lately.

[@ace1450]

so glad amanda recommended your videos. im binging them right now

[@iaso2003]

quarantine drinking game: drink anytime julia says 'behooves'

[@palemich]

It’s honestly borderline unhealthy how much that strand of hair on your face made me uncomfortable😹 loving the look today doll, it’s been a while since we saw something with that vibe on your channel- I got so hyped as soon as I saw it🥰x

[@kristentrep5038]

As always, Love the eye look, and your hair looks extra lovely!

[@siiddhiiu]

GUYS SHE USED POOJA WHAT IS THIS BEHAVIOR WE STAN A CULTURAL APPRECIATIVE QUEEN

[@lightaflamethrower8573]

There are a lot of indie brands that private label I think. There are eyeshadow palettes I see on instagram that have the same pressing in the shadows and colors and size.

[@joannam6643]

I work in a cosmetic company and I agree with you on a lot of points here. Especially reusing old formulas. They can be either repackaged and renamed within one brand. Or if a company has multiple brands, it can be recycled onto cheaper brands. Like for example allegedly Chanel did with their formulas for Bourjois back when they were owned by the same company. It usually happens a lot for mascaras too. With mascaras you can get dramatically different effect when using the same formulation with a different brush. I don't really agree with you about private labels - there is a significant difference between private label and subcontracting. I don't think there's any big cosmetic company that does not subcontract any of their products. Each company I worked at did that (not only cosmetics, food too). It's just impossible to have that much expertise and equipment feasibility (since it is a lot of cost) to have a diversified portfolio only in-house. Especially making aerosols is hard, most of the aerosols of any company are outsourced. But it's not private labeling, companies very often still develop their formulas and packaging in such cases. When packaging is the same, it just means that these are standard (off shelf) components that component supplier sells and develops, they are usually low cost. To have a unique design, you have to tool the packaging, like for example j* did with the concealer. It's a lot of costs, a lot of time and a lot of tests to make sure that everything works fine then (whereas when using a standard component it's quick and tooling development costs were already covered by the supplier). I could go on and on about it, because I love my job and I miss it in quarantine..!

[@kaylynnmae3332]

Loved this sooo much please do.more vids like this girl it was so interesting!!

[@bluetals]

I’m always so proud of your conspiracy theories, I wouldn’t have been able to put any of these together

[@angelflores4757]

In the Philippines they do this "makeup contest" and say that everyone has a chance but a lot of times, the winners are already choosen before the contest start. Its so obvious because they'll have deadlines but if their "winners" haven't posted their photo/video they'll extend the contest. Some brands even don't announce the winner at all.

[@user-sm9tg4rc1n]

You are so honest and that is really refreshing in this space

[@blendofdays]

Omg I love that you brought up the lashes! I literally only use "cheap" lashes &I know ppl who pay big money for lashes &they're always asking where I get mine& I'm like 'um...the dollar store?'. Lily lashes is absolutely the most used lash I see the bigger influencers using &I'm like meh.

[@eringreeley]

you officially got me addicted to amanda's content!!!

[@elizabethandreaa_]

I love this 👏🏼 I need more beauty theories 😍

[@galrub2700]

When the next anti haul? Looking foward for it.

[@kariburnett1054]

been loving all of your content recently!!

[@jansonv1]

Love this video! I appreciate you putting out content that takes my mind off everything going on in the world today. You are just adorable. Oh, and thank you for recommending Amanda, she’s awesome!

[@jaymiegarretson]

Fantastic video girl. I love the way you put so much thought into your videos.

[@brooklynelise5767]

my favs doing a collab!

[@warpfactorthree]

Thank you Julia! I'm doing research on the beauty industry and your industry knowledge is impressive. Taking notes over here.

[@raquelhernandez4347]

More videos like this please 👏🏼 opened my eyes to a lot of things most of us consumers look over.

[@lis.4388]

i came here because i noticed the meme you used in the thumbnail is of one of my favourite musicians, but, i stayed for the wholly informative video! don’t worry, dear, i’m pretty sure a lot of sincere and wonderful brands would sponsor and/or collab with you despite your “controversial” content, because they know they are brands worthy of you and your audiences’ patronage and support. they are brands without that shady business to keep it short. i hope these opportunities come to you soon; i’ll definitely support! 💓

[@pinkkam]

changbin? lol

[@cavlizzy]

Have to stop now at the beginning and say: I LOVE YOUR HAIR!!! With your "highlights" it really makes your curls stand out! ❤️

[@uhoh5184]

i'm barely 2 minutes in but i love how happy and excited you are about this vid it's so cute lol

[@YRYu]

I’m still so shocked I was able to even get the amrezy highlighter the first time around before the restock. I got mine (maybe even on sale) and then started seeing so many videos of influencers loving it and praising it. Then with the hype it got sold out so fast after.

[@helene8706]

this is the first time I have watched you, and - smokey glow makeup + conspiracies, I'm a fan

[@aitanatl4477]

I think almost every product by colourpop cosmetics is limited edition. They put out SO MUCH that they quickly discontinue everything else. Also my heart breaks over certain fenty collections (the galaxy one, for example) that are truly limited edition. Oh and the Nicole Guerriero palette... i would do anything for it to become permanent. 😩😩

[@AmyLovesMakeup]

I really enjoyed this video!

[@littlelex09]

I’ve been watching your channel since the beginning and I’m so so happy to see you growing and I still love your content just as much ❤️❤️❤️

[@yaaaadaaaah]

y'all are my two ACTUAL FAVES 💕💕💕💕💕

[@rainbowbrite8705]

Deffo think 🤔 Boxy charm is one. I found that there was very very little amount of influencers that do unboxing videos that acknowledged the problematic issue with so called items being classed as the original product but being made in the PRC ( eg ciate, blusher, storybook cosmetics, iconic London, 24k cream etc) it was astounding. Some even defended Boxy Charm by claiming that the owner was innocent 😇 and never knew what the brands were doing by switching where they were made 😒😒 ( that’s how they make the money 💵) it’s obvious it wasn’t just commission made relationship but they were on the payroll. I lost a lot of faith in so many you tubers after that

[@nothere2entertain]

I totally agree that brands are remarketing old formulas. I think Urban Decay and MAC definitely are doing it, especially because some of there are old formulas and products (from like the 90s) are on trend now.

[@jennlecher5604]

*Tarte also brought out the Foundcealer again, too. The first time they released it was in either 2013 or 2014. Then they re released it with a slightly different name in 2019.*

[@cierahughes7195]

What are your thoughts on relation between Jaclyn Hill Cosmetics and Morphe. I 100% believe Morphe funds her and has partial ownership in her brand, but I've heard some go as far as saying some of her products are the same as Morphe formula or products but with different packaging at a higher cost. Thoughts?

[@rosatheriveter1881]

Yes! We Stan a beautiful, intellectual freethinking woman!!!!

[@logicallychaotic9139]

yessss collab

[@kylafish]

this is the collab i needed !!!!!! i LOVE amanda

[@kendallleigh919]

Dude I’ve legitimately never even thought brands would do these things. I’ve always thought of them as “people” rather than “companies” just like you said. This was super informative!! Also I thought that Kathleen said in a video she isn’t sponsored by boxycharm, and she purchased the box herself every month. Do you think that’s true or do you think she may have an undisclosed sponsorship? Thanks :)

[@squiishiie]

Kendall Holland i think they send it to her, as she’s made a collab box with them, so idk why they wouldn’t send her it

[@kendallleigh919]

gee williams💓 ohh that makes sense thanks :)

[@syddharlequinmakeup]

That last one tho...it's why I really side-eyed anyone who cancelled Sunday Riley, like are we really out here thinking they were the ONLY ones doing that? Or that its somehow BEYOND THE PALE for a another brand to incentivize negatively reviewing them, like they claimed? Really? And that "whistleblower" leaked that email because it was the "right" thing to do, and not because s/he was salty after being let go or passed over for a promotion or whatever. Right.

[@ImImaraaaaaaa]

I just came from Amanda’s channel. Sending love your way 🥰

[@TheSuperHopeless]

Regarding the PR search thing, part of the issue with this type of partnership is that it's not based on results. There are loads of talented makeup artists online, but talent at makeup does not necessarily make a good 'influencer'. The point of PR is to get that person's audience to buy the brands product and make money. If the influencer cant move product it doesnt matter how talented they are. This goes the other way too. Brands dangle exposure to new/smaller influencers instead of payment only for the influencers to essentially get nothing because the brand's followers dont follow the influencers after they get featured. 👀

[@RayaBahian]

What u talked abt the pr list of abh is my exact thoughts!!!

[@kelsey2333]

Companies paying for bad reviews for other companies products is 100% a thing.

[@ezragoggles2460]

The ABH Amrezy highlighter!!!! ❤️❤️❤️ I feel the same about it. I’m so glad I got it when I did. They did an amazing job with that highlighter! Best thing ever! Oh yeah...talking about limited edition...wasn’t the morphe 39a palette limited edition? Because I just ordered it today from the morphe website. I’m not sure

[@sonja5021]

please tell me you watch mike's mic! Your memes match up really well, if you're not already a fan, you should check out his channel! also, how do you do your hair? Those waves are so beautiful omg

[@thxwanderer]

I literally found Mike's Mic in my recommended like two days ago and he is a godsend!!

[@paigeeffinger3666]

Discussing shady things that brands do is also my favorite thing!!!! Lol

[@tidecaller584]

another thing that is truly limited is becca berlin girl glow or whatever its called :(

[@kerrysmith7598]

tati and her clarisonic, her first video was a disclosed sponsorship, although in reality it was an ad.

[@kelsey2333]

She says she doesnt do sponsorships tho? Maybe she used to

[@hannahgallagh3r]

my two favorite beauty youtubers wow we’ve been blessed 🥺

[@CindyLoves1D5SOS]

omg yay i love you both so much you’re two of my favorite creators

[@takishasallbeautyzone]

Let me get this straight...makeup AND tin foil hats. Sign me up 🙋🏽‍♀️. I can't even tell you how excited I was to see this title! And what is this sweet angel child that you speak of that is attending my alma mater?? I'll run right over and check out her channel. Us Trojans have to stick together 😉✌🏽. I feel like Varsali might do that long term payment situation. I just get that feeling.

[@khanhtran3514]

Very interesting topic. Also I love your meme/edits lol! I just want to say I love your channel so much! You are beyond creative with your eyeshadow, but also great at educating others. Definitely appreciate all the work you put in providing information. :)

[@LaurenSklar1]

two of my absolute favs! love this video concept from the both of you!

[@Cla226]

YESSS!!! The queens have collabed!!!

[@rublejessica89]

To expand on something you said. I think brands also say dont declutter this certain product for a certain time. For example. This colorpop bundle. This person barely even talks about cp but says I love their products, eye shadows yet never uses the pallets. Actually decluttered all eyeshadow pallets from them except the one they put in their bundle but I've never seen them use the pallet since there bundle came out. My guess next declutter that pallet will go just like the others did 🤷‍♀️

[@emilymorton1621]

I think that the highlighter from the lightgasm lovegasm palette from Charlotte Tilbury may be a dupe for the Amrezy highlighter but I do not know as I only have the Charlotte Tilbury palette. But that was also legitimately LE and is now gone.

[@TorriLayne]

This is it. This is the collab. 🔥

[@zazaxoxo]

I believe Subculture was leaked first, Trendmood posted it.

[@freshcrunchygrapes]

obsessed with the amount of times you said "behoove" in this vid

[@dredrecrevoisier]

I need more videos like these! I never noticed how scammy the makeup world is. I'm just here to look dewy and bronzy okurrrrr.

[@MsJaesthetic]

What are your thoughts on influencers selling whole PR sets on mercari? I’ve actually seen whole sets for sale with a handwritten letter to the recipient from the brand.

[@kelsey2333]

Glitterforever 17

[@MsJaesthetic]

Kelsey 23 what do you mean? I’m familiar with who you’ve mentioned. However, context?

[@i.l.746]

On the shade range matter I do agree with you. They LOVE and ANTICIPATE the outrage. Beauty blender was the most disappointing..... But what is the most important is that people of colour are not in the rooms creating with these brands

[@lucyan1032]

loving the hair!!

[@Bella-tj4ti]

I always wondered how Kathleen and Tati made their money. Kathleen lists every product, but no links. The tell tell sign is with even smaller influencers and their is still no ad in the description. I think no one is disclosing it even though you are supposed to disclose it. I have seen a bunch of influencers to talk about Lilly lashes!!! You are so right.

[@saralynn22]

Well both Tati and Kathleen own two companies each...

[@JF-eb2bu]

loved these

[@MathPiHanan]

The shirt you’re wearing, the pattern is so familiar. Did you get it tailored? I bought fabric with a very similar pattern that I haven’t decided on what I would make out of it. I can’t pull off-shoulder shirt the way you do, but just wanted to complement both your choice of style and you taste in patterns =)

[@IrishCassidy]

I think Revlon makes a lot of Nars stuff. I love the Nars rubberized compacts. But, a lot of Nars products are very similar to Revlon.

[@malihal3056]

What products??