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BTS is widely recognized as the most famous boy group in history. This K-pop sensation, comprising seven members, has achieved global stardom through their remarkable achievements on KZbin, record sales, and their undeniable influence in the entertainment industry. In 2019, the group reportedly earned a staggering $130 million solely from merchandise sales, as reported by The Hollywood Reporter.
Insider, in collaboration with K-pop and music industry experts, delved into BTS's extraordinary rise to prominence and explored the significant impact the group has had on the music business. Their journey was further examined through a recent case study from Harvard Business School, shedding light on the remarkable transformation brought about by the members of BTS.
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