Kano model

Welcome to our video where we explain Kano's model, a tool that can revolutionize how you understand customer preferences! Kano's model classifies features into five categories, each with its own impact on customer satisfaction and product success. Let's dive in! 🚀
Must-have features are like the backbone of your product, the essentials that customers expect. 🧩 For a cell phone, this could be basic calling and texting capabilities.
Performance features directly correlate with satisfaction. The better these features perform, the happier your customers will be. 📈 Think processing speed in a cell phone.
Attractive features are the delightful surprises that set your product apart. 🎁 These are not expected but can create a wow factor. Maybe a unique design feature in a cell phone?
Indifferent features don't really impact satisfaction. Customers are neither impressed nor disappointed by them. 🤷‍♂️ Color options for a cell phone might fall into this category.
Reverse features can actually decrease satisfaction when present. These are the unnecessary complexities that frustrate users. 🚫 Overly complex menu options on a cell phone or unwanted apps could be an example.
Using a hypothetical cell phone manufacturing company, we'll show you how to identify these feature categories and understand where your product stands.
🎯 By leveraging Kano's model, you can focus your efforts on features that truly resonate with your customers, leading to increased satisfaction and loyalty. Join us as we unlock the secrets of customer-centric product development! 🗝️