Kanye West at a Chicago Shopping Mall (2003) | You Had To Be There

Back in 2003, MTV News followed Kanye West through Evergreen Plaza Mall in his hometown of Chicago, Illinois - he talked about style and being Roc Nation’s latest signing.
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[@TJ-po7ks]

Shaking hands and hugging. I miss the old days

[@onetwo234]

Now you can’t even look at some people

[@NatureHeadSupreme]

🤦🏽‍♀️🤦🏽‍♀️ man..

[@johnwayne3566]

You mean like that 9 months ago 😂

[@quintonmiller8266]

@@onetwo234 We still do, you must be all scared.

[@onetwo234]

@@quintonmiller8266 Or maybe you don't live in a far left city

[@o.__felixxx]

He seemed like a little kid telling everybody he signed with Roc a fella time flies

[@marcod440]

Hes bipolar now so he's Cra cra

[@marcod440]

@R Я he tries to be tupac but he aint

[@bodivanbodivan3668]

@R Я big facts

[@bodivanbodivan3668]

@@marcod440 He tries to be a visionary

[@man6860]

@@marcod440 he can't now cuz already surpassed him

[@slatt2915]

He was so proud of himself telling everyone he’d just signed to roc a fella, the old days

[@trashyraccoon2615]

He used to be amazing. Now he’s a disgusting Trump supporter. I would never have imagined. What a waste of a legacy

[@10kkevo88]

@@trashyraccoon2615 he only supported trump for an opportunity for police reform, and he even endorsed Hilary in 2016

[@cipherP9]

Never noticed it before but Kanye really wanted to be a celebrity back then. He’s throwing out a lot names and telling people of his opportunities in music.

[@MODERN-GAMING-IS-TRASH]

I would too if I went from nothing to something

[@jackcrue2098]

Law of attraction most get stuck in a cloud and never achieve it but some make it happen

[@willstaywinning]

You must be young. We knew it back then

[@user-qd6im2hp2e]

No one believed in him as a rapper that’s why

[@s.s5933]

@@user-qd6im2hp2e yea

[@JeansGenes86]

All those names he was proud to have a single with, he literally surpassed their careers. Amazing.

[@coolcool6908]

Except big boss jay z

[@wavygang7157]

@@chrisdacrisis4670 Kanye is worth more than jay z now.

[@dro_dozer]

​@@chrisdacrisis4670 Kanye has surpassed all of them

[@Yyn-is9cn]

@@chrisdacrisis4670 Nah Kanye has a net worth of 1.3 billion alone

[@Yyn-is9cn]

1.3-3 billion they estimate

[@cactusjack2264]

Crazy how he’s telling everyone that he’s dropping an album, (a classic album called College Dropout) and no one seems to be that much happy or excited. I’m guessing those people thought he was gonna flop, now look at Ye. 🙌🙏

[@CRSNBOY34]

Man no cap I miss the old Kanye. Rappin with his mouf wired shut

[@cactusjack2264]

Huncho Vari well, Kanye wasn’t exactly a nobody at this time, he hasn’t released his own music, but he was producing hits for Jay Z along with other artists and soundtracks for movies like Brown Sugar. So yeah, after hearing what he has done with those projects, yes I would be excited to hear a Kanye album at that time.

[@trafficcontrol2420]

No. A lot of people knew of Kanye in Chicago already. Him and his mom was pretty known. I live in St. Louis now and people aren't "starstruck" with Nelly much because everybody know him here for real. But the Lou is so small. Everybody know everybody....well among us black folks lol.

[@user-jd9wm3nj3w]

No one knew because this was how promotion was done before social media.

[@JS-wf3vo]

@@user-jd9wm3nj3w 💯

[@Jophlo78]

When people say: "I want the old Kanye back..." It reminds me of when 1994 was long passed and everyone begged for another ILLMATIC. Peoples lives change, their lifestyles change, and change is inevitable.

[@dsg3053]

Only people that beg for Illmatic are weirdo fans who stan for some raps from a nineteen year old...just creepy

[@Jophlo78]

@Millionaire Miggs I agree with your Kanye reference. As an artist myself I think it's important to maintain a core audience and also gain new listeners along the way. Balance applies to everything.

[@joeljoseph9017]

I never understand people wanting another illmatic

[@Jophlo78]

@@joeljoseph9017 Nieither did I but it was a similar situation with AZ & people wanting another "Doe or Die"... Seems to me like all of that conversation has subsided.

[@nadly21]

Great comparison. It sorta reminds me of that too

[@te9452]

I wish someone would do an update on the girl at the counter who didn't know anything about em 😂

[@Wastekidd50000]

IKR

[@ehlohimwhil5762]

Legend has it, She's still....nah lets leave her alone

[@deenad3562]

Even better, update on the lady who "knew him so well".

[@1Skorpia]

@Asia Gandy yeah..my heart broke when I heard. Evergreen and Ford city where all the kids went. I had great times there😁

[@karmenjones9877]

She acted the way I would've like...who cares🤷🏽‍♀️😂💯 he wanted some recognition✋🏽

[@noahpassmore6452]

Every person he walks by: “ you know I signed with roc?”

[@warnutztheloser]

Back when we actually used to walk to the store and buy CDs

[@marahazel]

ikr strange huh?👀

[@ajaejones2423]

You still can buy CD and new albums, independent records still does that.

[@warnutztheloser]

@@ajaejones2423 true but I don't own any cd players anymore, this wuz da last yr I bought a cd. Cuz iPods launched

[@unapologetictv5513]

Mannnn I used to love it

[@AozoraUltra2006]

The funny thing is you still can

[@Julianhulian]

You know it’s nostalgia in here just buy looking at that McDonald’s bag

[@thisdecadehiphop]

That Ashanti song when it was fresh out at the time and an actual cd/record store in the mall

[@LUImusic856]

By*

[@Pirategod23]

They look the same to me

[@petergotham6590]

@@Pirategod23 nahh

[@quionedavis4637]

@@petergotham6590 yeah not thinking right lmaoo

[@MissTXTee]

Everyone was like 'Oh really?!' in that 'supportive, but not really believing it' kinda way when Ye told 'em he was dropping an album. Fast forward 17 years....

[@Wastekidd50000]

Rite

[@deljean]

18 now

[@1Skorpia]

Chicago is a HUGE city and the times back then- every kid wanted to be a rapper and every girl wanted to be a model/video vixen.

[@Bluejay1210]

Foolish playing in the background 😭😭😭❤️ that was definitely the song of that year

[@chantoya17]

Well it was the song of 2002. The video is dated as 2003.

[@AvecPoesie]

Definitely a 2002 song.

[@deljean]

Anytime I hear it just reminds me of this time period. I listen to it like every other week

[@mauvemac6709]

Wow i commented that too and didn't peep you did but right🥰

[@jadoresophya]

Definitely was!! 106 & Park days

[@astheskylarksings]

He seemed like a normal young black man back then... losing his mom really messed him up

[@333sagg]

It’s crazy but that’s on point

[@JunkYardBabyUgh]

💯💯💯💯💯💯💯💯💯💯💯💯

[@VWayyyyyyyy]

Yea......

[@robtheslob4202]

Anyone with a heart knows their mom is the biggest loss in the world ... I can’t fathom that feeling , I still have my mom with me till this day , I’m 23 , we have had a rocky history but the last few years I’m glad we can look past the present and make better memories .

[@astheskylarksings]

@@robtheslob4202 yeah but he feels directly responsible for her death

[@XuallreadyknoX]

Awww this was pure. Kanye being all excited about being signed as a rapper and proving himself.

[@kevindowell2821]

That old 2000s vibe❕

[@thewonderfulwizardoftheweb5681]

Taking 2 whole minutes to ring up 5 CDs 😂

[@danielngongang9419]

18 years later. I wonder where that store clerk is today. They young girl. I hope she is happy and thriving wherever she is

[@reubmgmt185]

That mall is closed today 😩

[@danielngongang9419]

@@reubmgmt185 for real?

[@Rob-yp1jt]

Yeah they tore it down and built a new one still called the plaza but a outdoor mall now

[@ajjordan2213]

@@Rob-yp1jt they do that in every city

[@danielngongang9419]

@Asia Gandy it's been gentrified like everything else, then

[@johnblaze21519]

Damn i miss the plaza. Only true OGs from Chicago got a warm feeling watching this

[@Remmy8]

I almost shed a tear...brought back so many memories of my childhood

[@Wastekidd50000]

Yep

[@jamesjones-bi7yh]

Real talk ✊

[@alyslesafranks261]

I miss the Plaza too...

[@romeoo5272]

Fr tho

[@EASMEDIA]

0:48 the original "what are thoooooose"

[@jackischilling9435]

😂

[@MulhollandDr]

Meanwhile, Kanye ends up making shoes much uglier than those.

[@elit.9523]

Went from “exactly what was crossing your mind when you made this decision to get these?” to “WHAT ARE THOOOSE”

[@JEazy86]

I was looking for this comment!!!

[@mauvemac6709]

Thought the same thinggggggg 😭

[@VWayyyyyyyy]

03 was a great year for music! This was a time to be alive.

[@smithandsuperdeadeyeofthew823]

​@OfficialDSGDolo I was born in 2002

[@melvonjohnson5711]

This is when people were sociable and talked to each other- Nowadays, everyone you see walking, their faces be glued to their phones and not paying attention.

[@thetechlibrarian]

Yes just look how happy the average person is. How approachable the average person is to speak with. Yes life was better

[@bobdebuilda3877]

This kanye is long gone, whatever we have now is a just the essence of kanye

[@ish562]

Yea they zapped his brain

[@DD04]

It's not even his final form yet, just wait

[@DrVonNostrand]

You're right tho RIP Kanye

[@caalmen1522]

Did we do this or did he ?

[@nuknuknuk111]

@@DD04 "one flew over the cuckoos nest"

[@BG-fh5me]

His fashion was way too ahead of his time. People can still wear that same exact fit today.

[@bronxbully6261]

Smh not at all baggy ass shirt with jeans

[@BG-fh5me]

@@bronxbully6261 yeah bro oversized sweaters already made a comeback. Couldn’t see his jeans in the video though. I was more so talking bout the grey American flag sweater, chain being visible over the top, with a backwards dad hat.

[@bronxbully6261]

@@BG-fh5me you right bro you can tell he always had a swag and was fly even when he wasnt rich money doesn't give you swag I hear what you saying look at ja rule or 50 they not really fashionable

[@ramonesfreak2010]

@@BG-fh5me u can see his jeans at 1:31. Definitely not super baggy.

[@djstarsign]

This was a 1992-1995 look.

[@organiceatinggirl9497]

He was so regularly normal back then.

[@chrism7163]

No he wasn't this one video doesnt show how he wwa in this time

[@drewchetham8298]

Dating a kardashian will change you! Just look what happened to Bruce!

[@chrism7163]

@@drewchetham8298 no stop it

[@chrism7163]

@@woketv781 no it didn't And make me

[@vnthony2439]

It was the accident ever since then he probably developed a mental illness head trauma is linked to mental illness it wasn’t a bad thing seeing as it propelled his music choices and decisions but as he got older it obviously became more prominent in his life dealing with it

[@CarlosCruz-ll5ez]

that kid will probably be big one day!

[@pops4657]

Probably

[@kenster5257]

Kid? He was like 26 lol

[@CarlosCruz-ll5ez]

@@kenster5257shit I wish I was 26!

[@kenster5257]

@@CarlosCruz-ll5ez lol you must be young or old then

[@crazyebou3694]

He is he is kanye and owns yeezy

[@charx9149]

When you live in a city full of talent just about EVERYONE you meet on the streets says they're going to be the next big thing, so to see it actually come true is absolutely amazing!

[@zyckthefreak]

He was introducing himself but notice....each person was like “I know who you is” he was already on his way to greatness !!!! 🖤 very inspirational

[@SundaySwingerz]

The industry has drove this man insane I still have nothing but mad respect for him as an artist

[@1Skorpia]

Not just the industry. The death of his mother and Kim. That family didn't help.

[@NiaMSnow]

Exactly!!! Kanye looks drained now. His entire demeanor changed

[@hotlinespaghetti1883]

@@NiaMSnow cause it’s not kanye anymore

[@ani-st]

lmao

[@mrlevinielsen]

@@hotlinespaghetti1883schizo ahh

[@xxxx-ec3ol]

For all that he accomplished, he started just like us...i guess we cant take the simple life for granted....prayers to him and his family..

[@johnrodriguez2608]

Some of the footage was in the "Through the wire" video.

[@djbhe]

Nah that was the River Oaks mall in Lansing,Il were GLC use to work at that time before Kanye blew up.

[@jenny5109]

2:00 the music in the background, shopping would be a vibe if they played that in the stores now

[@Jaykurosakii]

Early 2000s a bizzare but fun and unique time period

[@user-nl6lz4pg3q]

This is the Kanye I remember “All falls down” Kanye

[@AlexCastro1]

this should've been 15 minutes long at least

[@tommyreed4220]

It’s sad that all those stores are closed I miss those days

[@deljean]

Same

[@closgreen70]

The whole mall is gone that's sad

[@1Skorpia]

Evergreen and Ford city🥰 Ford city was the hangout too.

[@tamarastone141]

@@1Skorpia yep!! Stayed over crowded though!

[@kendawyatt673]

The real Kanye! His personality and smile was so inviting. Him going around talking to the folks was nice. He was so proud and excited.

[@edwinperryii1122]

Wow!!! It is so cool to see the old Plaza, especially the stores like the Lark and Foot Locker. This brings back so many childhood memories.

[@djbhe]

My oid stomping grounds mostly in the 80's.

[@Javi_quinty]

Little did those ppl he talked to know that they were talking to a future billionaire and goated superstar. He was killing back then and now still to this day he is killing this game called rap. And it’s safe to say he can do anything because he has rapped on old classy hip hop beats to trap to pop music and now he has been rapping on drill beats. One of the greatest to ever do it💪🏽

[@sabrinasiggers1602]

Man. The memories from seeing this video. I miss being back home. Evergreen Plaza was my spot.

[@djbhe]

My oid stomping grounds.

[@tuxedomechanic6019]

R.I.P. Evergreen Plaza, Lincoln Mall and Ford City...soon River Oaks Mall too.

[@chiville165]

Ford city closed down too??? I haven't been there in forever since I moved to louisville

[@dharmadharma3960]

Hey Southsiders... Man... life was still normal here, still has that 90's vibe. Life got weird after this. We didn't know how good we had it.

[@thetechlibrarian]

For real. Look how happy and approachable the average person is in the mall. Yes life was way better

[@alblue4777]

Love this man, the rawness of this era before social media popped off

[@HologrmMikeRoss]

Seeing evergreen plaza takes me back, my aunt used to take me to KB toys in the mall all the time. Then we used to hit Funcoland for the games KB toys didn't have. Simpler times indeed

[@dakotaholmes112]

This seems just like a scene outta one of those older hood movies especially with the music 😆

[@deloriag2388]

💯💯 Ye stayed in the mall back in those days. I'm remember seeing him with a crowd following him shopping in River Oaks mall. 💖

[@hectorrivera8368]

So did R Kelly. We saw him all the time in Evergreen looking for girls.

[@tamarastone141]

Yeah, my friends saw him in River Oaks..

[@djbhe]

The tall guy with the hat on GLC use to work at a clothing store in the River Oaks mall in the early 2000's. I meet him through my buddy who worked at a cellphone store right next door to the store GLC worked at. I use to buy 🔥 trees from him. Memories!!!!!!!

[@potatochip4202]

Sis at the register was unbothered 💕

[@edupbeat]

I worked next door to that Sam Goody’s my senior yr(98) at JW’s (clothing store from the 90’s). I bought soooo many cd’s from that place! That mall was were cats would go to cop gear at.So many memories of the The Plaza!

[@djbhe]

My oid stomping grounds.

[@vinnyhaddad]

0:01 “Right now we at the Kids Foot Locker in the Plaza, know what I’m sayin’?”

[@terucks]

The Midwest and South are blood brothers.

[@KhariShootYourShot92]

We TRULY ARE everybody not from the south think I’m from the south but I’m from Detroit especially when I say ERRbody

[@KhariShootYourShot92]

What made you say that though. I think that all the time

[@FoxNewsChannelSux]

What's that old saying? "Chicago dudes aint nothing but Mississippi dudes in winter coats"

[@tamaraelimm]

Facts

[@terucks]

@@AbdallahEsa exactly!!!! Chicago is a southern wanna city. Lol the North in the Midwest is completely different from the North on the East Coast. The Midwest is rural! Lol only different is.....it snows and it’s cold lol

[@tyshondrabarnes7631]

R. I. P. to the old Kanye West. Evergreen Plaza" Used to be the S😎😎😎 back in the day am born and raised on the Southside of Chicago, IL. Everybody used to shop there

[@djbhe]

Yes indeed! I grew up on 84th & Hoyne. Me and my guys use to walk there or catch the Western bus on Saturday's in the 1980's. It was definitely the spot to meet girl's. Memories!!!!!! The good ole days.

[@tyshondrabarnes7631]

@@djbhe Yes l used to go there and look and the guy's there 😎

[@user-jc5lf6sf7g]

This is dope. They were shooting stuff for the Through the Wire music video. The kids he walks up to who say they are dancers he even put in the video.

[@MegaShady2000]

Man Kanye always had a good heart. The industry tried to corrupt... it didn't work.

[@Remmy8]

Man I had a lot of memories at the plaza. South side 4 life!!!

[@wsollnti]

his style has always been on fleek🔥

[@BruhBruh-sb5xd]

Trust me. Your so right. He is the best. Kanye West baby!!!! kzbin.info/www/bejne/fZ2ud3ybp6aJjKM

[@SageModeisOn]

daaaaaamn that old school mcdonalds bag! LOL

[@quincyjones1318]

That mall been closed many years, still drive pass it going to Harold's 2 blocks down.

[@hectorrivera8368]

The demolished the old mall and made it a giant strip mall now.

[@tamarastone141]

Man, the Plaza had the shoe game on LOCK! Always had the coldest shoes out South!

[@WO2411]

Man I miss when the plaza looked like this I remember walking threw it with my mom when I was younger and everything💯 at least the area is thriving again cause it was closed down for a couple years

[@kaistayblessed1580]

The good ole days..

[@tomaxxamot4906]

Everybody was wearing fitted caps during this time. Kanye was always miles ahead fashion wise

[@reeceschrock396]

Kanye doc would be sick as hell. I'd imagine there was lots of 1998 - 2003 Ye footy from the vault somewhere.

[@RDoubt96]

Jeen-Yuhs out now!

[@berlingray8058]

I was with him in Finishline ( In March of 2004) looking at sneakers for 10mins before word got out that he was in the mall. He said what's up to me & signed my shirt. (Peep his MTV Diary) That's my sister with the white tee in her hand that he signed before she bought it! Lbs I was in 8th grade He ended up buying 2 pairs of Reebok pumps & he asked the employees "Y'all ain't gone give me a y'all discount?" Lol

[@tamarastone141]

You know we always looking for the homie-hookup!🤣🤣👏👏

[@sunlooper]

Coodi on the cam

[@bobdebuilda3877]

Just signed with rocafella, my lawd i wish i could go back to this time with what i know now

[@deljean]

Ikr!

[@vonoeofficial2900]

Started off Just producing making beats for Jay, now the kids wanna be as BIG as Ye ‼️

[@eliasdejene2779]

Is this a Kanye bar? If it isn’t, it should

[@vonoeofficial2900]

Lol I just made it up🔥

[@moproblem2844]

*Woahhh the world was a different place in 2003.*

[@TremayneDouglas]

You'll be a billionaire one day bro

[@Tiffthefashionista]

The Good Ol' Days I miss these days!! Straight Chicago-"and what made him think that went with that" lol

[@vj5225]

Sam Goody's, wow the memories. Kanye was so different here. Money can change a lot in people... Regardless he's a creative genius in his own right.

[@chrism7163]

It didn't change him tho sooo

[@vj5225]

@@chrism7163 Something changed and it was definitely after the money hit. I'm not going to be blind to this sooo...

[@chrism7163]

@@vj5225 according to jay z and everyone else that actually knows him. He's been like this before the money hit. So im sorry to tell you but you are going blind unfortunately.

[@vj5225]

@@chrism7163 Ok. You're right. He's the same Kanye that Jay-Z no longer deals and makes music with. Same Kanye that dissed Jay-Z and Beyonce in concerts. Same Kanye who wants live in Montana and Make America Great Again. It's a miracle! I was able to see again and it all happened. IT'S AMAZING 🤣

[@JoeTheGreat08]

Duhhhhhh. The problem is if you have money & don’t change

[@carlcarter5636]

the girl didn’t know nothing about ye

[@CappenKrunch]

The plaza was dope back in the day lol 95th western

[@1Skorpia]

Facts! We wore our best on Saturdays looking for cuties🥰

[@djbhe]

@@1Skorpia Do you remember the game room on the lower level? Those were the days.

[@Galidorquest]

@@djbhe The mall had an arcade?!...

[@djbhe]

@@Galidorquest Yes in the 1980's.

[@2TrainWakefield]

Damn son. If I could go bacc to 2003 for one day, I’ll be happy

[@RalphJones121792]

People would have never thought that that this mall was the place to go other than Ford City, I'm surprised Lupe Fiasco wasn't around in that mall at the same time because a year later he signed his record deal

[@danielgothits]

damn Kanye was the inventor of "WHAT ARE THOSE" before it existed haha 00:50

[@MulhollandDr]

Then, he goes on to create a couple of "What are Those".

[@tamarastone141]

No, that's a Chicago thing....we roast everybody.

[@ZachGood]

Kanye West out there sounding like the guy in every KZbin comment section who asks people to visit their page and listen to their music

[@dallastx3322]

Networking, never not working

[@ellie4123]

I love how 2003 their clothes are

[@chrisnichols2611]

Does anyone remember the days before skinny jeans and crop tops. Hip hop fashion was true and unique then. Brands weren’t all so cookie cutter and generic.

[@bnwo]

But that was also a world before leggings.

[@sounds2727]

@@bnwo and god forbid we lose leggings

[@kikigarbage]

Bruh

[@Galidorquest]

@Chris Nichols Crop tops were actually more popular back in the 90's & Early 00's than they are nowadays. Especially at the peak of Britney Spears' career. I agree that fashion these days is really generic and cookie-cutter, but you forget that the 90's & 00's was when lots of brands copied Hilfiger, Carhartt, etc., and practically almost everyone in Chicago wore plain white tees & tanks with white Nikes or Jordan's. Fashion is definitely more bland nowadays though and very hipster-oriented.

[@kikigarbage]

@@Galidorquest not really. Everyone's style is based on streetwear and 70s looks.

[@markprice2225]

Anybody else think that was Taraji P. Henson at first? I watched it again and everything about her and the fact that it was 2003. Mind Blown

[@Money7737]

Damn I remember evergreen mall on 95th

[@jsun7972]

Damn I remember shopping at that Sam Goody back in the day at Evergreen (AKA) EverBLACK plaza.

[@kw2607]

That’s cool to see how big you can become from that moment right there.

[@Butters_Stotch_187]

Ye the goat. We won't see another like him for many years

[@Dakidpepe]

Kanye should've worn a shirt saying "So you know i got signed with rock".

[@angelm746]

It’s crazy to see you’re own city love you.

[@dbeinfinity5088]

It’s crazy how he could never shop and chill like this ever in life

[@patrickmillion]

Them days is gone....now he rich...higher level....things different now

[@seanmcguire7974]

I'd be telling everybody too. Especially during that era. Early 2000s

[@djwalkerfemaledj]

Wow look how young Kanye looks

[@MANNYZ714]

Little Do You Know You Shook Hands with one greatest to ever do it!!

[@DROWZYCHANNEL]

Ye was the first Rapper I ever listened to , I got 2 pairs of Yeezy’s and I value them so much bc of the Man behind the shoe , no one can take these off my feet

[@radiantrenee406]

Is Ye your idol?

[@WESMAN381381]

0:50 2003 version of "WHAATARRETHOOOSSE"

[@GlizzyUploadz]

And he got on the dad hat🔥🔥🔥 during the fitted cap era

[@scocity6723]

The Polo dad hat and the Gucci joint GLC had on were the only acceptable dad hats back then. Ye style was looked at as wildly different back then. Even though it looks extra normal today. Back then, if you didn't have a 6XL Galaxy tall white tee or a size 56 or 60 authentic jersey or throwback that was so long it damn near touched your knees as everyday wear, you were looked at as soft or weird. Back then, everybody was trying too hard to be gangsta all the time just like today. Ye made it cool to be yourself.

[@tamarastone141]

@@scocity6723 this is how we dressed In the Chi...that's that Southside swag. #Chicity ❤❤

[@Galidorquest]

@@scocity6723 You forgot to add Starter & New Era flex-brim snapbacks, those used to be very popular. In the Southside, tons of guys were still wearing those with a white face-towel towel or a du-rag underneath. Flat-brim fitted caps didn't start getting popular until 2005 when the Franchize Boyz arrived. Hip Hop fashion started changing in the Late 00's, and by 2013, all the kids were wearing skinny jeans and doing the hipster look like The New Boyz. 2013 was also the beginning of BLM and 'the natural hair movement', and 360 waves went out of style. The 2010's to the present is pretty much a rehash of the 1970's black power era now that everything is about race and politics since Trayvon Martin's death.

[@DetroitRed03]

Aww he was so happy tellin people he signed with Roc 🙏🏾

[@juliussmith5866]

Really Doe Was Wilding Out Wearing Those But GLC Them Timberlands Wasn’t It Neither 😂😂😂

[@benjaminwilliams462]

I did one of these, 😳😳😳, when he showed them lmaooo

[@juliussmith5866]

@stryfetc1 People Asking Me If I’m Gon’ Give My Chain Back, That’ll Be The Same Time I Give The Game Back, You Know The Next Question Dog “Yo Where Dame At?” This Track The Indian Dance To Bring Our Reign Back...

[@juliussmith5866]

@stryfetc1 deadass though, Really Doe Did Have A Few Bangers

[@juliussmith5866]

@stryfetc1 I’m Surprised Consequence Put Out A Album Before Really Doe And GLC

[@juliussmith5866]

@stryfetc1 yeah he was

[@cryosteam3944]

I love this man and always will

[@JLBREMER]

2003 was pretty magical. It was a year after I graduated high school. Kanye was just getting noticed he wasn’t famous yet. This was before the accident. Music was different back then and it was the super producer era. The Neptunes ran 💩 #757

[@danielngongang9419]

FOr me, it was the year before I graduated lol. I got into college in 2004 and I wore out my College Dropout CD. Good times.

[@bronxbully6261]

@@danielngongang9419 did you finish or dropout

[@JLBREMER]

@@danielngongang9419 Yes... the energy of the music then will stick with me forever. Glad you enjoyed it as well.

[@deljean]

Yessssd ugh i was just thinking the other day of how i dearly missed the Neptune era

[@JLBREMER]

@@deljean It is truly missed. It was what I call the goosebump beats. Back then waiting to hear a new Neptunes track was exciting and then when you heard them or Tim it would give you goosebumps because it was so amazing. They inspired me to start making beats back my senior year in high school. I love listening to dj mixes where they do an entire set of Tim and Neptunes beats. Glad someone else misses the magic as well. Shout out to you girl.

[@shawnleonidas]

Oh wow good times!! Evergreen Plaza use to be the spot! I remember going to that record store and buying a lot of my favorite cd’s. To experience a mall full of black excellence and businesses was truly something to witness. From Macy’s, the boutiques and barbers shops!

[@djbhe]

My old stomping grounds.

[@shawnleonidas]

@@djbhe It was the spot! Not a fan of the new setup and stores.

[@marahazel]

why are ppl saying “we miss the old ye” ..when ye has the same persona now👀

[@wildboy700]

1:14- I remember when the McDonald's bag was brown like that. Kids today will never what that was like. 🤣

[@__-kb9no]

Early 2000s Humble times Well...kinda sorta 😄

[@blahblahh9276]

I’m just living for the fact she is wearing a tweet week shirt 😩 take us alll back

[@raptalkpoetry]

I miss going in record stores

[@djbhe]

Preeeeeeeeach!!!!

[@djgant-man1112]

If you were from the south side of the Chi growing up in the 80s and 90s, this was the mall to go to. RIP🪦Evergreen Plaza.