Kanye West And The Creative Process Behind His Adidas Yeezy Shoes | Forbes

Kanye West is the third highest-earning celebrity on Earth. Mostly due to his Yeezy line with Adidas, Forbes pegs his pretax income at $150 million over the past year. In an exclusive interview, West takes us through the creative process behind his shoe line and his approach to business. Welcome to the billion-dollar Yeezy empire.
Read more about Kanye West and Yeezy shoes on FORBES: www.forbes.com/sites/zackomal...
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[@jimmyalpert5233]

Bro wore nikes to see Kanye... that’s shame

[@TheNotoriousKID]

Jimmy Alpert I wish he was rocking a full tech fleece suit as well.

[@AVMmmm]

sneak diss

[@dismissing]

Nah Kanye said in the interview "It's funny how things turn out. These Airs were the first shoes I ever sketched.

[@icyearth]

He's really good friend with Virgil who has a Nike deal. Kanye was just mad about the deal they gave him.

[@truebluereef419]

What if you interviewer doesn't have any yeezy?

[@AJOlsen-nf6ob]

My mans wore a v neck and Jordan’s to interview Kanye

[@sexualchocolate10]

Right... Super whack

[@beachdays561]

And Kanye work a black Kmart hoodie?

[@ye7233]

Daily Good nah he’s wearing a YEEZY hoodie

[@ye7233]

Who da Fook I mean yeah.....different brands and material 😂

[@Melindayustikafirdaus]

Geez y'all Yeezy heads triggered huh, he wears what he wants to

[@snm8071]

It’s crazy how he was struggling to get into the fashion industry. And he got so frustrated that he made he whole album to express his anger, which was ‘yeezus’. And now look at him with a billion dollar sneaker empire. So inspirational

[@shugarboy5115]

Wow

[@davidhey52]

6 Billion to be exact

[@coolintrovertedafricanteen9517]

Soon to be clothing with GAP.

[@freakyjayonline]

They told him to stay in art school and not make beats then they told him to stick to beats and not try to rap then they told him stick to rap and not get in to fashion. Understandable why he might think the whole world is wrong all the time lol

[@pansexualdickhaver6878]

@@freakyjayonline tbf Ye is usually right when facing off against the world

[@vivalasexy]

Forbes is a joke for sending this soy boy out to "interview" Kanye

[@DonPancho05]

vivalasexy soy boy 😂😂😂😂

[@knightoyin6500]

Forbes has been a joke for a while now

[@yusufcagowayne1990]

Forbes is the definition of soyboi cucks

[@philosyche]

TFW people still using soy boy in 2019

[@knightoyin6500]

@@philosyche Why not? There are still soy boys out there, they are actually on the increase.

[@jo-lg.2458]

I love how kanye just turns around and starts interviewing the interviewer and schools him.

[@jelanibrown-garrett4400]

Studying philosophy allows you to do that

[@eclectricmagazine]

Talking down to someone who is promoting you, is not "schooling" someone. Its just acting like a jackass and trying to imply that not all people are equal.

[@Jay-tq3ts]

Marcus Bernales facts, he isn’t a numbers guy that’s all folks

[@justinjackson4547]

@@eclectricmagazine Kanyes explanation on not being a numbers guy he was trying to say that he doesnt make 4 sketches and the 4th is what he goes with just cause it the 4th which presumbably since its the 4th its the final, he could make 4 sketches and use non of them, he doesnt any certain calculation of how he make shoes or stuff....he just stops when he finds something he loves/likes which I feel is what he tried to explain to the interviewer. Because he looks at it from a business metric and marketing point, when most artists create purely for the craft and the love of the craft. Kanye wasnt talking down toward anyone but explaining himself and his views which opposed the interviewers and the interviewers idea of what it was and maybe was rude because interviewer didnt really try to understand that

[@queenbarbee902]

Yeezy YES. Classic liked that exact switch how the interview became interviewing of the interview NICE

[@rittenhouse3892]

This interviewer is wearing J’s to a ye interview... that sums up his performance perfectly

[@isabelrodriguez735]

William Rittenhouse beat up Js too he a weirdo

[@deborahbaca1345]

It's not a job interview. It's an interview of an artist.

[@isabelrodriguez735]

Deborah Baca exactly why you should be wearing heat🔥

[@boxlogoboy6853]

William Rittenhouse I personally find it weird that people think because someone is interviewing Kanye, they have to wear adidas. Now I would understand a concept like a Klan member shouldn’t interview a Black Panther for lack of a better analogy.

[@stanpines9011]

@@isabelrodriguez735 only blacks care about that

[@lawrenceadu-gyamfi151]

“Don’t worry about stepping on them. I know the maker”

[@joshpinho]

Love that.

[@ban9880]

that’s hilarious i love it

[@martingregor6718]

Kanye: Making an analogy and spitting facts Interviewer: "bUt iM nOt wRitTInG a sToRY aBoUT mY gRanDMa"

[@liamkucht]

Let your anger out

[@marwanitoh]

lol

[@TruckDaddyy]

So disrespectful

[@ronaldgrall2200]

Toudl dusch

[@wlpta6786]

Super lame

[@RonVillejoConsulting]

Wow. Forbes positioned this interview as business and finance, but Kanye West speaks here on a spiritual plane and in an artistic vein.

[@nba543]

We need more people like Kanye West in business and corporate world

[@thecatevans]

Ron Villejo isn’t he incredible in that way

[@MyHypePlausible]

nba543 lol trippin

[@darthvader1224]

Because products sell based on the emotions it makes you feel. If you put a story behind a product, it makes it 10× more unique

[@Bengashit]

amazing..

[@derpcoleman2136]

This was an extremely rare insight on the Yeezy brand as a whole and Forbes picks THIS guy to interview Kanye, smh🤦🏽‍♂️.

[@zeptoism]

Derp Coleman not the guys fault. And if you think kanye has deep inspirations besides “feelings” and “bible blurbs” then you havent been following past kanye interviews. Clever aesthetician; poor thinker.

[@uraldixon9673]

@@zeptoism No not a poor thinker he just has a problem articulating what he is trying to say

[@remingtonbianchi9866]

Maurice G; I think generally Kanye is a poor articulater, but in this interview he actually was pretty good. His Grandma analogy especially was very good, he did a very good job at saying how art is not something to be measured, but to be felt.

[@yutikoo]

@@zeptoism your comment was so dumb

[@1JungleSoul]

@@remingtonbianchi9866 in general he o great at articulating. People who don’t understand him are lacking certain components in their mind and soul to understand.

[@nostalgiclife1075]

This interviewer lacks the emotional intellect Kanye has. It shows and it's unfortunately painful to watch.

[@andulicious6129]

i agree with almost everyone here. imagine all the journalists/interviewers/sneaker heads that would die to have this experience not only to speak to kanye but see all of the sneakers he made.. and this guy came with the personality of a peanut

[@RianJudge]

Bruv i COULDNT AGREE MORE like there must be so many people Ready for the job, with the background knowledge, interest aND the personality to bounce of Ye, but noooo go wid this guy 🙄

[@gemini-media1117]

I felt this. Coming from an artist himself.

[@iGuy28]

I was so _appalled_ by this interviewer...

[@TooCosmic]

A peanut 🤣🤣🤣

[@dannycabrera521]

Be like this should not be allowed To even speak to him 💯

[@strategyking3999]

I have the utmost respect for Kanye's billion dollar Yeezy brand. Kanye is a man that the entire world has told no and yet Kanye took that "no" and turned it into a billion dollar YES. Kudos Kanye!

[@robbin2207]

people hate his god complex but he needs it tho. with his god complex he makes great music and builds a billion dollar brand despite being told no so much. but without it he doesnt come across as an asshole to people.

[@mannysingh1297]

Robbin hahaha

[@robbin2207]

@@mannysingh1297 nah he aint never say women chose to be raped

[@robbin2207]

@@mannysingh1297 and he aint mean slavery was a choice. he clarified it in an interview. but that interview wasnt on video so u prolly didnt see it

[@drpubes4604]

Who said no?

[@ageofemini9798]

My math teacher: why dont you get this Me: im not a numbers guy

[@Okayokayokayokayoh]

4:46

[@scoville-3606]

O i love his response, so authentic

[@evelynexuma1699]

333 likes

[@ageofemini9798]

@@evelynexuma1699 big homie

[@kctv1193]

hahahahahaha

[@vash7692]

The interviewer isn’t listening to what Kanye is saying, he’s not grateful for the experience. You can tell that he doesn’t really care, he’s only there to write how much yeezy is worth. Wish they would’ve gotten someone who actually appreciates shoes and his work to do this.

[@keikei1943]

relax dude, what do u want him to do?

[@vash7692]

@@keikei1943 listen and respond, not read a script and ask generic questions.

[@stuart3448]

Kanye: *is being a literal creative genius This interviewer: iM nOt WrItInG aBoUt My GrAnDmA

[@amptcobra5044]

Yeah it was disgusting it shows not only financial corruption but Societal corruption where this man can't even stay in flow and enjoy this once in a lifetime moment to the fullest

[@zahirmickel]

"When Jordan switched hands, that wasn't calculated." - Ye I felt that.

[@brdewo2]

But it was

[@acdrums464]

brennan woodson it really wasn’t

[@MrCrackedSoulz]

What does that even mean?

[@ImxPhreme]

Szabolcs Rónyai he switched hands off feeling, off instinct and emotion. Not a math calculation

[@michaeljordan9506]

Yes explain it to the people that can’t think beyond the surface

[@joshuaakpan8460]

"Don't worry about stepping on them, I know the maker"

[@HiJean]

Joshua Akpan lol

[@nathanchang7713]

He doesn't even make those, Chinese workers in china make them.

[@shashankrwt26]

@@nathanchang7713 Well you could say that he gives them jobs...

[@nathanchang7713]

@@shashankrwt26 Adidas gives them job not him, Adidas is merely using his name and popularity to market and sell these shoes

[@michaeljordan9506]

Give credit where it’s due fucktard

[@stuart3448]

this interviewer doesn't listen. He is too fast to speak. He tries too hard to get the next question out.

[@remingtonbianchi9866]

Chancho’s World; fr, Kanye is trying to articulate what he’s saying, and every time he takes a breath the interviewer is trying to force the next question

[@SP-mf9sh]

The interviewer already started off with a smug look when Kanye started talking about the Bible...can you get open minded interviewers?

[@ichtozavuzovsky8370]

good catch, I was too mesmerized by Kanye to notice the translucent joke of an interviewer next to him

[@ctrlaltcreate3827]

Facts😭

[@maxharmonnn]

Kanye laying out his shoes reminds me of when I was a kid and I used to lay out my Pokémon cards that’s true joy lord

[@marcl3928]

jeebus. the nostalgia.

[@JURASSIC_JACK1]

omg right

[@lukeselby6576]

nah for me it was my crazy bones

[@swoosh7212]

For me my toy cars

[@IdrisFashan]

So true! Boyhood magic.

[@marcusmosimann]

Yeezymafia will have a field day taking screenshots of all the new Yeezys!

[@MrBaskins2010]

Marcus Mosimann what if they’re just Kanye?

[@22swv19]

@@MrBaskins2010 this is the FBI stay right where you are at.

[@diegomartinez-dz5jg]

If you look at their Instagram they did lol

[@TheNgentertainment]

@@MrBaskins2010 always thought that.

[@_3azden752]

@@22swv19 😂😂😂😂

[@Paulie_Geelie]

Kanye west lives in a constant state of flow. Right or wrong, he is an artist through and through.

[@quantumlyra]

Kanye understands the power of creation and that it is essential to create out of love and appreciation. That's why he is wealthy. I learned so much from his response. I understand now. He thinks BIG. He is WAY ahead of his time.

[@anthonygardner1934]

Right!!!

[@sabeloshabangu8894]

Facts, many people are too focused on money and numbers, meanwhile Ye is way ahead of that, his connecting more and more with his spiritual side, which is manifesting beautifully meanwhile also making him money.

[@peclatkev]

Wow...he really made a point saying that nowadays people want to quantify everything, even joy, and art. We should just appreciate and that's it

[@karigrandii]

awekev Same with comparing stuff and people. Just enjoy things and enjoy people. Enjoy your own life dont compare it to others. People should focus more on enjoying life than making sense of it

[@TheArmouryOfficial]

awekev asking your consumers to love you like you love your grandmother is a dumbass analogy. I don’t pay thousands of dollars for my grandmothers cookies.

[@TheArmouryOfficial]

jaja enjoying the design process and buying a sneaker are two different things. Kanye is not offering art to you when you PAY for his sneakers. He asked, “how much is a Warhol sketch worth?” Guess what, there’s a price tag on that - it’s priceless AND it’s art. You can’t compare ART to Sneakers ffs.

[@DannyBlair_]

That’s facts. Though we all think differently so I don’t blame the people who do want to quantify things if that’s what helps them appreciate.

[@nickgrant5142]

Ay big facts imma keep replaying that in my head

[@josephrcchhangte141]

Kanye looks at Peace seeing his Designs of Beautiful Masterpieces

[@joventravis7151]

Joseph ShammGOD ah i see you're a man of culture as well.

[@channelblue3246]

you find, or you create your peace

[@stanleynlee]

Joseph ShammGOD Thanos of sneakers, “ah now I can rest.”

[@Americansikkunt]

I'm 12, and this is deep.

[@horrorking8305]

Overpriced garbage more like it

[@josiahnobles]

This guy’s like the stereotypical “evil journalist” from movies who doesn’t care about an assignment and then the interviewee teaches him a lesson and changes his attitude

[@Air.keccc1]

Kanyes answer to the numbers question is truly beautiful

[@ricardomarcusk]

What I wanna know is, was he really the only journalist left at Forbes?

[@MiguelAlvarez-ku9ic]

They thought this mans would be knowledgeable enough for Kanye, don’t know what they were thinking 🤦‍♂️

[@marchetherington3706]

My thoughts exactly...who is this flop of a journalist. Need Sean Evans!

[@dennystylezz3181]

They always pick the scrawny and most feminine looking men to always do interviews. Its sad what this world has come to.

[@chrysr7900]

Yikes!! That interviewer is terrible. I'm literally cringing here. He just cant seem to connect and build off of Kanye's responses. Disappointed in Forbes

[@kimberkiefer6886]

Kanye words and responses are weird AF LOL the whole interview was hahahah

[@sidrao]

That’s partially true but if you look at more Kanye interviews his responses are always just really weird and make the interviewer uncomfortable

[@GabrielSpence]

I COULDNT AGREE MORE

[@thatsamuellu]

In fact, it was not Forbes fault, to the people who like Kanye West, there is no way to interview them, no question will be answered normally. Genius ad Psycho are much alike.

[@knightoyin6500]

That's the establishment for you. They don't want creativity or progress, just status quo. If you try to step out of line, they attack you and try to minimize you.

[@ibrarali9369]

Kanye is so funny to watch and I'm sure he doesn't realise it. The man is a genius, no doubt.

[@cutdepiefails6596]

If a guy dedicated his whole life to sneaker design and making and this was his entire life work, it would be quite impressive. For kanye this is a 1/1000, if not less, of his body of work at 40 something. Just let that sink in.

[@sportdrinkfruitpunch]

Cut de Pie Fails TF did you just say 😂😂😂

[@FC-mk1nb]

@@sportdrinkfruitpunch I think he's trying to say that Kanye has done so much at the age of 40 that his $3 billion shoe brand is nothing compared to everything he's done in his life. If someone else were to just make the shoe brand it'd be impressive, but Kanye is out here doing that and more.

[@LordDirus007]

The man is an artist. A real Artist. That is something that is rare nowadays.

[@alicedubois]

Thank you.

[@callmemarii]

You literally have to get writers who connect on spiritual and artistic levels to do interviews like these.

[@mooreoftre]

or even if they can't, they're atleast in tune and have the ability to converse with the artist/creative that opens them up. I could have a great convo with Neil Degrasse or George Tekai now will i really understand everything, no lol

[@Lizzeshade]

Marii Nichols Zane Lowe comes to mind

[@imaniscript6323]

That's true.

[@exoticcarfactsofficialchan7050]

That's why the David Letterman interview was so epic. He understood Kanye and came to him as an honored guest and a friend, not trying to get kanye to conform to some cookie-cutter questions and respond with generic sound bites. Forbes was in the presence of a modern picasso and missed the entire point of the interview

[@bossupmoves9538]

I agree but that’s not 100% someone open minded and versatile will work and if they spiritual then this will be golden but yea this dude looks at everything just black and white it doesn’t mix with someone like kayne

[@trilltexasproductions]

Y'all had this opportunity with KANYE WEST and THIS is what we get from FORBES? Come on...

[@lonestarfrog]

Trill Texas Sound Entertainment The interviewer was TRASH.

[@jonathanrodriguez2505]

Trill Texas Sound Entertainment he was literally bland and didn’t even get to understand ye and what the title mentions; the creative process

[@jonfinklehotwing5144]

if you don't think this revealed a ton of information on the creative process... you don't have the capacity to embrace the truth being told to you

[@NewNoise1]

So true, they have the opportunity to meet yeezy and this is what they do.

[@domenicmckenna8845]

Kanye is such a deep and profound thinker. It’s admiring to watch him create.

[@louwaars]

I love his respect for art. Not only did he decide the shoes needed to be displayed outside, but he got one of his artists to do it and do it well. The regular Tuesday morning backdrop makes it even better. And most importantly WHY IS THE INTERVIEWER NOT IMPRESSED!

[@seanakapax]

This is a perfect example of what happens when a genius meets a pleb.

[@liamkucht]

You mean when someone talks fancy for the sake of it?

[@briana.okello6527]

@@liamkucht you're a pleb.

[@ShadowGaming-ot6yf]

Which ones the pleb??

[@pileofmemes]

@@ShadowGaming-ot6yf did you honestly think the interviewer is a genius

[@felixamenyo2875]

“How do you feel?” “Still, patient, blessed.”

[@johnjoy6041]

That's how God feels about His Creation

[@nonajackson9741]

John Joy well if 2020 is his creation then his creation sucks coby Bryant died COVID 19 happened murder hornets came and the whole worlds crying cause some random dude died

[@TehZale]

Nona Jackson 1 dead giant Asian hornet was found*

[@justinconillas6242]

This moment made me feel like I’m watching the office

[@First.Last.99]

when he was asked he realized that his shoes are bullshit

[@JordanInvestments]

Kanye still the GOAT button

[@elijahbanegas]

I almost cried when he said "it wasn't calculated when Jordan switched hands"

[@HazletonsHottest]

Forbes have me interview Kanye instead. This interviewer has no idea how to respond or build off of Kanyes logic

[@journalsfromdavid]

700th liker

[@yeezyszn7208]

I was just thinking about that… Get me or some of these people in the comments to interview Ye. That are WAAAAY more interested and enamored about this. (That can ask better questions and listen better too lol) The interviewer was garbage. Garbage.

[@josiahethnan]

this guy was the worst interviewer ever, theres infinite amount of emotions and knowledge you can extract from Kanye. just takes the right person to connect with him and this dude was far from it

[@MrMoraltv]

Hes not into sneakers bad interviewer

[@sthabiledlamini3770]

Like that Dave Letterman interview.. eishhh what a waste..

[@chriskclement]

Kanye just wanted that guy to experience that stuff with him.

[@hoes7232]

When Ye realized this clown is wearing Jordans 7:47 to 7:51

[@playahata2400]

@Kasinova 95 They weren't enemies back then tho. Different time

[@THomasJefferRson]

And a v neck

[@vPRiiXX]

@@playahata2400 ?? this video isn't even a year old lmao

[@alfredsoderholm4958]

@@playahata2400 They were enemies when he left Nike

[@gunman9131]

Interviewer: How do you feel? Kanye: Still, patient and blessed. The interviewer in Jordan 1's stepping on his creations CLEARLY shows that Jordans are still number 1 at the moment..and to be compared with Jordans, Kanye feels blessed and patient..Yes he is patient and his goal is to beat Nike and Jordans.. He positioned himself in the middle because that is where his favorite position during the process. He does trust the process and He is the PROCESS. God bless the art.

[@Adam_BFD]

how you gon wear a v-neck purple tee in front of mr. west

[@TheBorderJumper17]

This man shouldn't have interviewed Yeezy

[@samuellago8440]

@@TheBorderJumper17 the guy was just awful

[@colevandevanter8399]

And nikes

[@Shaymitch13]

I knew by the fit, I wouldn’t like him

[@princemarkanthony500]

😂😂😂

[@Tycho47]

Sun: **Exist** Kanye: _Perfect time for an oversized hoodie_

[@N4orEditor]

cant go wrong with an oversized hoodie

[@whichoneofthesetopics]

It's cold in the mornings

[@johncharlesboyantonjr.]

...the best time to wear a striped sweater...is all the timmeeeeeeee

[@gideoniskemp]

@@johncharlesboyantonjr. 😂😂😂😂

[@R0BIIEE-777]

Never paused a video this many times before

[@DodjersBoy]

still the greatest shoe line ever, RIP Yeezy 2022

[@TStamp-lw4ku]

The way he’s talking about God, Energy, Feelings, Spirits. YANDHI is gonna be on a whole nother level

[@danielisflying]

Is that the name of the next album

[@davantejohnson5492]

Daniel Ogbuigwe yes

[@A1exS8]

It’s next natural step in the progress. He’s ready, bless Ye

[@TStamp-lw4ku]

Daniel Ogbuigwe It’s supposed to be but shame on you for not knowing lol.

[@mymilkshakecongealed]

it never happened :

[@Tycho47]

‘Tomorrow you will be interviewing kanye’ Interviewer: *lEtS pUt oN sOmE aIr jOrDaN oNeS*

[@IsaBella-yh5qw]

exactly

[@843wj3]

Tycho4 you know his feet hurt 😔

[@olive7831]

Read the article, Kanye likes the shoes too. He says he used to sketch it in his schoolbooks when he was younger.

[@FireHydrantForeheadNyquil]

We should all buy new shoes and give kanye money in case kanye is in our presence eesh.. kanye even complimented the guys shoes, this comment section🤦‍♂️

[@ArmaDanOnly]

I would rather wear AJ 1 than Yeezy any day, even if I would meet the devil tomorrow. Who cares?

[@Fabo100]

I don’t want to ramble on too much, but I finally got some pairs of Yeezys after this recent Yeezy day (6 pairs lol). I never was able to get them a few years back cuz I was in drugs and had no money to spend. The pst year or 2 I’ve become obsessed with sneakers again and now I have money, so for me they’re symbolic of where I am now vs where I was. I know they seem like a material possession, but sneakers can tell a story for some sneakerheads. Not to mention I’m a huge fan of Kanye and always wish the best for him. I accept and forgive his flaws. He’s said somethings in the past that can be perceived as hurtful but I truly believe Kanye has a pure soul and the intentions are always good with him🙏🏽

[@klassix09]

From music to fashion, he has a special gift for creativity. He’s so ahead of his time. One of a kind

[@tomworth]

5:18 i like it when the interviewee interviews the interviewer

[@starlightw0lf]

Tom Worthington I’m just stunned he turned that question into that

[@trendthis364]

This was a wasted interview. I wished they had someone with some background in the sneaker culture interview him. He mentioned Akira that would of been a jump off point to go in dept about how it inspired Ye.

[@sollertiskhan3254]

Ye how could a terrible film inspire him so much?

[@malacki163]

@@sollertiskhan3254 smfh

[@sollertiskhan3254]

@@James-cl4ym the movie is a terrible adaptation of the source material. Anyone with half a brain can see thats its a jumble half finish mess of a story

[@James-cl4ym]

SollertisKhan The only thing I heard from you was "I wish I was japanese", followed by a 10 minute cry while hugging your body pillow.

[@fourplayerarcade]

SollertisKhan you’re trying too hard at this point, just give it up.

[@larklark2472]

Gotta love how Kanye is describing how much love and passion he has for his company, his creators, and his shoes, and forbes makes it entirely about how much money he makes off of them. lol...

[@mightymorphin9816]

“How do you feel?” Kanye looks at Yeezys “...rich”

[@guysketchpen3989]

as a designer, absolutely loved the explanation of how love cant be calculated

[@benbillions7033]

Guy Sketchpen facts 💯

[@mannyb332211]

Guy Sketchpen the way ye explained it with the cake anology YES love can be calculated.

[@Itsocto1]

kanye just on another level

[@jameswashington4704]

Hes fighting christ man

[@Zo_1987]

Facts

[@shootymcstabbyface]

Of narcissism.

[@diketsondlovu8579]

@@shootymcstabbyface but that's normal human nature we have our pros and cons

[@genomos90]

Another level of stupidity...

[@wikedwun]

Even Ye is shocked by all those yeezys. I wonder how long it took to set that circle of shoes up

[@phreshmark]

Honestly, going from asking sway for the answers to a palette of shoes that he's created I'm sure he must feel grateful to see his creations materialize. That's pretty dope

[@kaisense]

they really picked the worst possible guy from forbes to do an interview with Ye.

[@RPng]

you could've got a better interviewer lol, someone who actually knows about shoes

[@michaelferraro23]

right. my guy was just being disrespectful to Mr West.

[@Remorsecode123]

This is the feeling of when you accomplish all your impossible dream all your wishs. Just watching your success, your art, your work, and your achievement.

[@rteekbeats]

My cousin literally laughed at Kanye when he said “ Yeezy is the Lamborghini of shoes. “ even though it wasn’t me, it still hurt me because it shows no matter what, people will never believe in you. Good job on being a billionaire Kanye.

[@M4NA5]

“You cannot calculate love” - Ye

[@strategyking3999]

Kanye's defense of art is what makes him stand out above all others. There may be better singers, better painters, better musicians, better dancers, but none compare to the complete package that is Kanye West, the greatest of all time.

[@monkey363]

kanye isnt the best at anything he does hes just the best at assembling talent and communicating his talent to them to collaborate and make something great

[@TheFilmAdelphia]

This comment is underrated.

[@khalidelmi2308]

big ol dab that’s exactly what Steve Jobs, Walt Disney etc were the best at

[@jazzip]

@@monkey363 ermm that sounds like DJ Kahled. Executive producer at arranging beats and people.

[@swagkashi]

big ol dab so who’s the best rapper producer?

[@anelemthembu7012]

"But Im not writing a story on my grandma " Bro really tried to clap back. But the grandma analogy was beyond his thinking.

[@fananh11]

40 ways to lace Yeezy 350 v2 PART 1: kzbin.info/www/bejne/oGjdp5J6n6een68&t PART 2: kzbin.info/www/bejne/i4m9cpxtndikd80 PART 3: kzbin.info/www/bejne/mna1pIqHotWKr9k 9 ways to lace Pharrell NMD kzbin.info/www/bejne/mIuWdXmVbqeZm6c&t

[@Yellowstonerr]

Not only was my mans an awful host/interviewer but he wore NIKES #disrespect

[@captnphilip]

Jacob Murphy 😂 💀

[@AneeshVittal]

Checks over stripes 🤷🏽‍♂️

[@deborahbaca1345]

It's an interview of a personality who happens to be an artist. He's not there for a job interview. It's hardly disrespectful to wear his own garments.

[@IlokanoWarrior]

Kanye deep down inside loves Nike, it was just better business to move on to Adidas

[@d_dayne_e]

Bro what even are those, they like wanna be shadows

[@techsk8er1O5]

Interviewer: “How many of these shoes are prototypes that will never see the light of day?” Kanye: “How do you feel when your grandma makes you a cake?”

[@gilles3080]

The point of that was to set up the interviewer to think outside of numbers. He was trying to get him to feel more and think less.

[@techsk8er1O5]

Gilles Olivier Debe I realize that I just thought it was funny. Thanks for the input :)

[@khalidsyoung]

He's not a number guy 🤣

[@MHavok]

@@gilles3080 no, he just didnt want to answer the question because he knows he goes through 1000s of shoes and matieral before he finally makes a shoe.He didn't wanna look bad. 🤷🏾‍♂️

[@ktg5713]

Lol

[@mduduzisikhosana3337]

‘ Can you calculate love ‘. Kanye paralysed the interviewer 🤣🤣next time Forbes will have to send an experienced person….and dignify their documentary.

[@HybridTrapMusic]

i love this interview

[@lonewalkerproductions]

That "asking your grandma the recipe" analogy was brilliant! Real ones know

[@jonunderscore]

Some grandmas like talking about their recipes

[@cmooreHD]

jonunderscore not the point... sorry.

[@dennystylezz3181]

The scrawny interviewer even look like he felt unfomfortable when ye said that to make him look stupid

[@fiercesapphire]

@@jonunderscore mine dont like to reveal her secrets at all😒

[@astaraasez5392]

I Understand meanwhile I'm a curious one who doesn't like to feel ignorant of something i can easily know

[@TehhEqat]

The fact that the interviewer was trying to question what he says; is insane

[@Andy-km1xp]

You don’t know how to use a semi colon; that’s sad

[@liljdm5374]

@Sharstan Nope; He meant it...or she

[@mybrotherjudybeats6207]

Grammmarr police weee wuuuu weee wuuu

[@stasharoonyc]

I have a few pairs of Yeezy and each one those shoes move me, the detail that goes into each one is simply incredible!

[@kindinohubert8962]

Brother is in the NEXT level of creativity. Be blessed man.

[@ms.queenie5544]

Forbes 🗣🗣🗣 we need an interviewer connected w/the culture. There was such a missed opportunity here 🤦‍♀️

[@markkankam2682]

Queenie Johnson Forbes wants to interview Kanye as a shoe maker and a business man what’s that got to do with culture. And how tf should Forbes work make you happy and not others.

[@thisisnyikomathebula]

True

[@ms.queenie5544]

@@markkankam2682 Yep! He just wasn't the right person for the job.

[@gravydoors]

Surely, there's a person/interviewer living in the US that is BOTH passionate in the art and business side of sneakers.

[@Queenofsole100]

Keep'em coming, Kanye. The interviewer clearly doesn't get it but we do. 💯👟

[@s.s5933]

Fr PREACH

[@s.s5933]

I will meet him one day! Remember me 😁😁

[@eclectricmagazine]

Yeah we get hes a fucko with no braino

[@kdauniverse]

Yé gets nothing but my utmost respect and love. He’s been thru it in the induztry and has come out refined rather than weak and broken. He’s not afraid to manifest his ideas and they come from a genuine place weather it be clothing or muzak. He’s aware of many aspects and centers them in one place the best way he can. ✨

[@iwaslikeameliooo]

did anyone else find it super comical when, after admiring the shoes so intently and how they are priceless works of art, he just starts to walk across the shoes and tells the interviewer to walk on them too

[@TheSuperawesomness]

Interviewer so out of touch with how to appreciate Kanye's mentality. He doesn't care about the vision. He's too worried about getting the answers for his column.

[@einosuhonen4298]

"I'm sorry sir but this is Forbes"

[@sollertiskhan3254]

He's not retarded you mean

[@davantejohnson5492]

I agree.

[@methodmantis3060]

Kanye is out of touch with reality. My grandmother would've just gave me the recipe, not a bunch of bullshit.

[@emajej_]

I just love Kanye, sad that people don’t get him. He’s brilliant

[@MrJensonP]

emajej he will be appreciated later on. He’s far ahead of our current culture. It’s happened many times before with other people who are now viewed as legends.

[@jayprice1104]

He takes meds cause his brain doesn't work right.

[@kristancotangco833]

@@jayprice1104 he takes meds to make him feel sober. lol thats how different/creative he is, he's is naturally on another planet

[@frankimaserati1395]

What brilliants? it’s nothing different from jay z and Michael Jordan clothing shoes etc but all of y’all hearing Kanye saying he’s a great artist to himself and he’s painting a picture on how great he’s want to be but is not great or creative just a bland style

[@WideHorizons90]

His creations look horrible for a start.. No brilliance.

[@Gnarloo]

2:20 Need these. wow

[@alextaylor983]

Bro I still can’t believe this man wore Jordan’s to interview Kanye 😂😂😂

[@datboi2886]

Everyone says “yeezys are overpriced” but they’ll buy the same Jordan’s every time a new color comes out

[@differentbreed4297]

dat boi jordan’s are like 220 at most retail

[@adhfmz7]

different breed yeezys are 220 retail

[@Studat]

Jordan's are classics and proven

[@frankiehiroshima]

@Thot Slayer yeezys sell for retail dumbass

[@Alex-zs1if]

@Thot Slayer Maybe you don't get yeezys for retail - but my 30-50 pairs/release say something else - you just gotta learn how to obtain them

[@adiliom5781]

i know the maker - ye 2019

[@00MR300]

ELVIS MARTE pretty sure he meant God

[@realkushman]

I'm pretty sure he refers to himself as the maker (of the shoes) to give himself that God complex

[@kennymarshall8717]

Vague to say the least but it’s appreciated didn’t look it that way but follows what he says after perfect

[@DoubleTheDees]

adilio m he’s talking about Cesar

[@kowalski6457]

Read it as I saw it

[@lbbc33]

"So when you get joy, Do you try to calculate it?"

[@dilfateh]

He’s been saying he’s been a billionaire and they doubted him... no more.

[@patrickmillion]

McDonald's with the flow, served over a billion You've seen the video, words over the building Uh, I wish I could give you this feeling I wish I could give you this feeling And when the Workout Plan ain't work out, man Me and Common is back on the corners again On the corner-Kanye West

[@Qwepzy]

Suprised Kanye didn't take those Nike's off his feet and give him some 700's

[@dripgod1878]

Kanye: the Bible is better than Pinterest. Journalist:ok...but I'm wearing Nikes.

[@luke.huebner]

pretty much

[@Sam-zz7gs]

i like Kanye more the more i listen to him, im an atheist so there's a lot he says that i disagree with but i can say that its so clear he's truly invested and passionate about this art that i really have to respect what he's accomplished

[@touch--]

Everyone talking about how bad the interviewer was, but he didn't need an interviewer anyway.

[@NoBuenoMusic]

Forbes should've chosen a better person for real, Kanye schooling him lol

[@MrBaskins2010]

Spent most of the video trying to pause and get a good look at allllll those samples 😍

[@JayMuggah88]

Bruh.... I saw the blue 350s, the halloween 700s, the lime green calabasas. If ye dont stop for playing with my emotions right now!!!!

[@kennethdavid6630]

Ye just so inspirational. Gotta love and respect this man.

[@Pegisus2501]

All the 'Yeezy' Sneakers in a circle like his Sunday Service Choir! :-) Brilliant!

[@pakmonda]

I’m so mad cuss the prototypes look sooo nice I peeped the black and pink yeezy 700😭

[@7SlXERS]

Monda Pak I can already tell that when they sell out retail the resale price bout to double or triple 😭😭

[@TheFreekill17]

@@7SlXERS sound whiny asf

[@mesadrums375]

So this is where all the good colours of yeezys went too.

[@rodrigoramos6798]

I get what hes saying about how he feels just seeing all those shoes, those are all things that were in his head and made it out. I get the same feeling just looking at all the shirts i make, its a feeling of familiarity, suprised, excited, and simply just blown away by what you single handedly made. Knowing that all those things are from you and apart of you, it just gives you every emotion all at once and its amazing.

[@Solomon-xc8rd]

Rodrigo Ramos can’t wait to physically put out my ideas as well

[@powerdrco]

Same. Well said bro

[@ridarza]

Rodrigo Ramos, interested to see ur shirts my guy

[@rodrigoramos6798]

@@Solomon-xc8rd Instagram @mess.real

[@Seek147.]

Not all of the shoes hes designed. He has a design team

[@johng9361]

Yo this is pretty damn deep video man because honestly I bought a pair of Yeezys cuz they brought me joy just like Kanye said I'm not a hypebeast or a reseller I just love these shoes man.

[@HepRap]

Is there a full version of it ? Or