Design a Brand from Scratch - Design with Me

Design a brand for a kids clothing brand with me! We are doing brand research to understand the parents and create a psychographics. Then we dive into sketching, logo designs and create cute patterns, illustrations and a visual language for Fox&Bear.
I had so mcu fun creating this brand and I really appreciate your feedback knowing that you like more of these design with me videos!
What to watch next:
Design a logo in Adobe Illustrator
• How to Design a Logo i...
Learn more with our Skillshare classes
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#brandidntity #designprocess #logodesign

[@therealjamin6618]

The more I watch your process the more I get to learn and be more comfortable and confident with my choices when making a Brand design. I hope you won't stop making these type of videos. You'd be surprised how many self taught designers are in search of them

[@Kayla-app]

Oh thank you! That means a lot and I really appreciate you taking the time to write and let me know 🙌 I am actually self taught as well but my business partner has a degree in design so I learned a lot from him as well :)

[@beingmuthoni1779]

Including me tbh

[@curbsurfer]

@@Kayla-app I'm using your videos to teach myself in hopes of perhaps making this a career for myself. They have already given me a ton of confidence seeing the process a real designer uses and their real creations and final products. Along with these kinds of video, I need to learn illustrator and procreate. If you feel up to doing a serious on illustrator to get a novice like me up and going enough to start creating logos like you that would be really helpful. I'm mean like for people who have never even opened illustrator before. That's me!

[@med-of4gs]

I really love how detailed you explain everything. From researching to making a beautiful brand out of it 😊

[@Kayla-app]

Thank you! I'm so happy that you find the videos helpful 🙌 😊 Do you also work as a brand designer?

[@MichaelMarosi]

Great work, thanks

[@Kayla-app]

Thank you! 🙌

[@vladislavarynesova6223]

Wonderful job 😊 you are so talented

[@Kayla-app]

Thank you, I'm so happy you enjoyed the video! 🙌

[@amarinapinheiro]

My biggest problem creating logos is managing time and presentation. I fell like I take to much time choosing color and typography and I feel such an impostor. I know how color and types work, but still takes too much time to choose. Sometimes I don't aply for jobs 'cause I feel I'm gonna fail

[@Kayla-app]

Hi Marina, I can totally relate. Imposter syndrome is really hard! I think a really tricky part of branding is that it could take really long or go quicker depending on your inspiration and how well you already know the industry. For me, having a really clear process and giving myself more time for projects has been really helpful. I will make sure to include picking typefaces and colours in the series we are making. I'm sure you are an amazing designer 🙌 Keep designing and try to keep the comparison trap away, I'm so happy you found your way here! 😊

[@keithsweatshop]

These simple and informative branding videos are extremely helpful, for someone studying design independently. Seeing your process is a major key. Big W!

[@Kayla-app]

I'm so happy my videos help you! I love learning from other creatives because everyone has a slightly different approach 😊

[@JannekeCoumans]

Great video! Love your design process 🥰 it’s very relaxing and inspiring!

[@Kayla-app]

Thank you! I'm so happy you find it enjoyable. I also watch creators I find relaxing so I totally get it 🙌

[@honeydewtae]

Does anyone know what app is being used to make the mood board?

[@Kayla-app]

It's called Milanote :) I really enjoy using it and they have both free and paid plans

[@honeydewtae]

@@Kayla-app thank you so much! :3

[@LateBloomerPlantCo]

Are you accepting clients?

[@Kayla-app]

Hi! Yes we currently have a few spots available for spring and summer. Would you mind sending me an email at [e-mail] and we can talk more about your project. I look forward to hearing from you!

[@infinity_talks]

Hello may i ask for the application you used as a moodboard?

[@Kayla-app]

It's called Milanote, we use it for both projects and to organise our whole business! :)

[@ashukhan3004]

How we send files to our clients??

[@halinatsishkevich4194]

How did you manage not to use any images of foxs and bears in it? Anyway looks grate)))

[@Kayla-app]

Haha, yes right! I had some in the sketching stage and if I would create a lot of illustrations for the brand it would be really fun to create cute characters 😊 I'm happy you enjoyed the video 🙌

[@SuperYulhen]

This brand turned out absolutely lovely! I love how thorough your design process is.Thank you so much for sharing, these videos are a treasure for a beginner designer like me. Looking forward to new ones!

[@Kayla-app]

That makes me so happy to hear! Thank you for taking the time to write this lovely comment, it is so much more fun creating these videos when I know some is enjoying them 🙌

[@Rienie]

If you design something like this for a customer, do you provide one design like this, or do you offer different suggestions they can choose from? I’m always trying to make multiple logo’s but I do like the idea of making one complete thing like this.

[@Kayla-app]

Great question! We typically design two or three concepts "fully" not quite as far as this but almost. We have also thought about having just one, but it is always hard to predict which one they will love the most and our clients have really enjoyed being part of choosing the final direction. Since most clients come back for regular work after we create the brand, it feels worth it to explore all options at this foundational stage. I think it all depends on the budgets and your preferences :) I hope that helps!

[@Rienie]

@@Kayla-app this helps! Thanks for your time explaining 😊

[@benwilliams4104]

This is truly wonderful Kayla. Such a nice brand. Can I ask? just out of interest. Did you design this for our education purposes or is it an existing brand? Either way, thank you.

[@Kayla-app]

Oh thank you, I had so much fun creating it! This particular brand is a passion project but some of the brands I share here on the channel are for real clients.The Samsas one for example 😊 Many times it can be tricky to share work for clients with confidentiality so sometimes I create fictional brands to expand my portfolio and have more to share with you 🙌 Thank you for watching!

[@benwilliams4104]

@@Kayla-app absolutely, that makes complete sense. keep up the great work, I'm officially addicted.

[@yemyellow]

love these! really interesting process :)

[@Kayla-app]

Oh thank you! I'm so happy you enjoyed the video :)

[@anukritisrivastava1501]

You just nailed this branding! I subscribed just watching this video, love every bit of it!❤🥰✨

[@Kayla-app]

Oh that makes me so happy to hear! 🥰 Thank you and welcome!

[@rosariojose3859]

What's the app you're using for notes? Loved your process 👏🏾

[@Kayla-app]

I'm so happy you enjoyed the video! It's called Milanote and they have both free and paid plans 😊 It's my favourite one for sure!

[@rosariojose3859]

@@Kayla-app thank you so much 😊

[@shadowvirus624]

Wow wow wow , super amazing and super creativity, you don’t design kayla , you just spread your magic all over our eyes ❤

[@Kayla-app]

Oh wow, that is such a compliment! 😊 I really appreciate you watching and I'm so happy you enjoy the videos 🙌

[@emilyhellwig213]

Thank you for taking the time to walk us through the process - you kept it informative yet succinct and engaging. So helpful! Absolutely loved seeing the brand come together and the final product was adorable! If you ever have the time, I'd love to see a video on how you created the mock ups (i.e. how you took your pattern and placed it perfectly on the little boy's shirt etc.).

[@Kayla-app]

Oh thank you for leaving such a thoughtful comment! 😊 I'm so happy you enjoyed the video, I really enjoyed creating the brand 🐌 I love the idea of showing how to use mockups, I'll add it to my plans 🙌

[@nda_71]

great work!! what mood board organizer do you use in this video please?

[@Kayla-app]

Thank you! It's Milanote :) I love using it because it is very visual.

[@M_JonayedK]

In 6:17 how did you reduce the gaps between the letters?

[@Kayla-app]

Great question! If you double click in between the letters to place your cursor and then click hold down "option" while you use the arrow keys, you can move right and left to increase or decrease the space. I hope that helps! 🙌

[@M_JonayedK]

@@Kayla-app thanks this will help a lot 😃

[@LucasFernandes-pm9bo]

what is that program you used to organized the moodboard?

[@Kayla-app]

It's called Milanote. I use them all the time for moodboards, organising my business and collaboration 😊

[@LucasFernandes-pm9bo]

it's soo dope and I've never heard of it, thank uuuuuu!!!

[@LucasFernandes-pm9bo]

♡♡♡♡

[@TheMadScientist31]

I'm loving it, good job !

[@Kayla-app]

Thank you! I'm so happy you are enjoying my videos 🙌

[@integrity411]

Do you offer branding?

[@Kayla-app]

Hi! We do, we focus on helping sustainable companies (businesses that have a social or environmental mission). If you are interested in working together, please send an email to [e-mail] telling me a little bit about your brand and goals and we can go from there! 😊 I look forward to hearing from you!

[@teachermomo2624]

This was so helpful. I’m launching healthy food for kids, and I got lots of ideas on how to brand it. Thanks!

[@Kayla-app]

Oh that is perfect! I'm so happy you fund the video helpful 🙌

[@mdnowshadahmed1200]

U deserve subscribe 🖤

[@Kayla-app]

Oh thank you! Welcome :)

[@rahanme7906]

I love itt!!

[@Kayla-app]

Oh thank you! It was so much fun to create 🙌

[@cyramclennan2580]

This video was incredible to watch! I plan to watch your full branding video! ❤ Thank you! I've been kind of feeling discouraged in starting my business but this kind of helped me! ❤

[@Kayla-app]

Oh I'm so glad to hear that the video felt helpful! 😊 Running a business can be hard, I can relate 🙌

[@thanhan3701]

Thanks for the video, it's so helpful for me as a beginner! Btw, can you tell me what's the tool you use to create the moodboards? Thanks a bunch

[@Kayla-app]

Hi! I'm so happy you find the videos helpful 🙌 The app I use is called Milanote and they have a free plan if you want to try it out 😊 Thank you for watching!

[@josephinejasmine.designs]

Omg agree so much on the cute designs for bigger sizes! And also love seeing some more colour:) such an amazing design! The paw print in the & is just genius!

[@Kayla-app]

Right! :) I love pattern design so any visit to the kid's shop is like research :) So happy you enjoyed the video 🙌

[@johnmosesa5692]

Thank you isn't enough for how much I've been learning from you ma'am lot of valuable information which is given to every aspiring designer therefore i can only 🙏🏽🙇🙇🙇

[@Kayla-app]

I am so happy to hear that! It means a lot to know that what I create can help someone, thank you for letting me know! 🙌

[@AdnanSaleh-p9l]

Thank you for the wonderful effort in which you convey the information professionally. I have learned a lot of details about the brand and also how to deal with customers I hope you continue this giving ❤

[@Kayla-app]

Hi, I'm so glad you enjoy the videos and find them helpful! We will absolutely continue creating videos like this. Thank you for watching! 🙌

[@jahangeer2892]

Keep up the good work, I'm enjoying and doing my job very well thanks to your inspiration. Thanks alot ❤️

[@Kayla-app]

That is awesome! I'm so happy you can use the videos as inspiration 🙌

[@ashanniroshana99]

Awesome. love your design process. from Sri Lanka

[@Kayla-app]

That is so nice to hear! It's so cool to hear where everyone is from, thank you for sharing 🙌

[@curbsurfer]

love these videos! i'm learning so much. thank you so much for sharing!!

[@Kayla-app]

That makes me really happy to hear! 😄 Thank you for watching and just let me know if there is a topic you would like me to make a video on 🙌

[@Caracol235]

amazing, this help me a lot with a project right now

[@Kayla-app]

Oh that's great, I'm so happy you found the video helpful 😊 The app is called Milanote and they have a free plan 🙌 Hope that helps!

[@Caracol235]

@@Kayla-app thanks a lot Kayla 🤩 keep shining!

[@JulianaRumple]

wowwww,such cute ideas, really nice!!!!

[@Kayla-app]

Cute brands are so much fun! 😊 Thank you for watching and leaving such a sweet comment 🙌

[@nemimehtaa]

This makes me want to jump out of my bed and design a brand Identity ❤️🫰 Really love how you make it simple to understand.

[@Kayla-app]

Oh that is so lovely! 😊 Do you have a type of brand that you like designing for the most? 🙌

[@mdnowshadahmed1200]

Awesome 🔥

[@Kayla-app]

I'm so happy you like the video 🙌

[@mdnowshadahmed1200]

@@Kayla-app Your'e presentation skill is awesome 🤍

[@malithidesign]

Love it❤❤

[@PatrickChisanga-pt1pb]

Thank you so much

[@KurosakiStudios]

BRAVO! thank for all you do for us.

[@Kayla-app]

I'm so happy you like it! Just let me know if you have any questions or ideas for topics 🙌

[@ericavitug9638]

Love your process! Thank you for sharing!

[@Kayla-app]

I'm so happy you found it helpful! 🙌 Thank you for watching 😊

[@agdwagency2495]

I subscribed because you are amazing!

[@Kayla-app]

Oh thank you! ☺️ I really appreciate the support, welcome!

[@watsab.]

woooow amazing wonderful👏😍

[@Kayla-app]

Thank you! I'm so happy you liked the video 🙌

[@reueljonesgraphicdesign]

You're a joy to watch. Great work!

[@Kayla-app]

I'm so happy to hear that the videos are helpful! :) Thank you for watching!

[@layanaljuaid550]

I Love The Logo ! Amazing Work

[@Kayla-app]

I'm so happy you like it! I had so much fun creating it and being a bit more playful than I normally am :) Would you have added the fox tail?

[@vinchygraphics]

Loving the process 🔥🎨🙏

[@Kayla-app]

I'm so happy to hear that! A clear process can be so important 😊 🙌

[@hashhCM]

❤❤

[@danieldion1880]

❤❤❤🔥🔥🔥

[@oumaimachoukrani4395]

Great Work, i love it ❤❤❤

[@Kayla-app]

Thank you! 😊 Let me know what you think, would you have added the fox tail to the icon? 🙌

[@manaraoudeh9087]

I Really enjoyed it❤❤

[@Kayla-app]

Oh that is great! Thank you 🙌 Let me know what you would have done with the icon, would you have added the fox tail?

[@mohamedattef3421]

You’re a good designer ❤

[@Kayla-app]

Thank you, I'm so happy you enjoyed the video! :)

[@bethanybdl]

Very cute design. Love 😊❤

[@Kayla-app]

Oh thank you! 😊 It was so much fun to create! Do you also focus on branding? 🙌

[@bethanybdl]

Well kinda. I do want to start putting my creative ideas to life. I'm so happy I came across your video!! 🤗💕

[@shjunaid4194]

Excellent Kayla👍

[@Kayla-app]

I'm so happy you enjoyed the video! 😊 🙌

[@beingmuthoni1779]

I love love

[@Kayla-app]

I'm so happy you enjoyed the video! :)