How to Create Your Image as an Artist

[@RonBruce]

You forgot to mention that your image reflects the people that listen to your music. Example, you can’t be singing about God but look like you work at the strip club. Another example are Country singers. They dress like everyday people. They sing about everyday people. Most of the listeners, look exactly like everyday people.

[@mastermusicmarketing]

That’s an excellent point, Ron.

[@Zellymackintosh]

Unless somehow you tap into an underground market of stripper’s who love gospel music 🤔🤔🤔🤣🤣

[@wavo6389]

@@Zellymackintosh LMAOOO

[@ashavari]

Nahhh you can totally sing about God looking like you work in a strip club. God is something personal to everyone. The association that women's bodies being exposed is "wrong" or "provocative" somehow means they are less religious is a socially constructed narrative that oppresses women.

[@RonBruce]

@@ashavari of course you can. You’re absolutely right. But in order to be successful in the business you somewhat have to work within the social constructs. When it comes to marketing it’s never about you. On the other hand, If there was a wide audience who wanted to see women/men in less clothing sing gospel. Then it’s appropriate. But there isn’t, hence you may not get as much support as modestly dressed Shalavia over there thats actually giving the people what they want to hear and see.

[@kgriffis3274]

H.E.R was able to establish a presence without showing her identity at all or releasing a video for an entire year!

[@rubyruby4724]

How so? Can you elaborate?

[@ramboee8211]

Too bad we are not her

[@tomyflowers5391]

The Weeknd too

[@ELISHACAEZ]

That’s the image, It’s the same thing as someone purposefully making an image and putting it out there. as long as there is intention in what you do and it matches your art Anonymity is still a trait of the artist image

[@TheMeanGirlz]

Be tf quiet

[@theofficialvontae]

I really do believe image is important but a lot of us don't have the money to fund exactly what we want our brand to be.. I'm focused on doing what I can do, not stressing everything too much. As an independent artist my focus is consistency, great/quality music and content. Sometimes what we already have an image and don't even realize it. Don't overthink it artists, be authentic!

[@onestringzofficial4730]

I think you can use what you have in the now that looks like where you're heading till you have enough. Lagging will only delay you.

[@theofficialvontae]

@@onestringzofficial4730 yes! Put out great music and build your content. Someone will eventually reach out to help. Look at Russ, Chika, Halle X Chlöe. They all had no “professional image” but ended up being discovered online & signed to a major label.

[@dezzy_yates]

I used to think the same thing until I realized that image is about capturing the essence of your sound and what audience you are trying to appeal to. It’s all about consistency, creativity, and stepping outside of the box. Try looking into some other genres and seeing how they brand themselves. You don’t have to go broke too create an effective image! I hope this helps!

[@theofficialvontae]

@@dezzy_yates check me out, I’ll check you out too if you’re an artist ✊🏾

[@noompsieOG]

I’m half blind and wear and eye patch and now I can get surgery to get me sight back but I don’t wanna lose my patch coz it’s part of my image now lol

[@kayrocjay]

no one has to know lol, run with it

[@viewz3359]

F it, keep wearing it and when you’re ready for a change just take it off lol

[@annabellearaya3432]

You been a beautiful blessing to me especially today. It used to be a taboo to share information but now it’s a race on who can give the most, effective and resourceful way. I love it. I’m a true fan at heart when it comes to “thee artist” and I consider myself fortunate to get this wealth of wisdom, for us to improve on our anointed gifts from God is exceedingly beautiful. Hey have a great day.

[@theartofmakingphotography]

I’ve become known for tweed caps or a vintage Bolero hat with my rustic beard. It’s a good look, I don’t see many guys dressing as I do with a mixed retro vibe in a clean look.

[@ChickyNYC]

Excellent advice, explained clearly as always.

[@mastermusicmarketing]

Thanks, Charles!

[@GodsUnrulyFriends]

Have you ever read the book "Pinball" by Jerzy Kosinski? It's a fiction novel about a washed up composer who's hired by a rich woman with exotic sexual appetites to find a rock star. But the catch is that while this rock star is the biggest hit-maker in the world, nobody knows who he is. He makes his music anonymously, his record company doesn't know who he really is, he's never performed in public, and no known photos of him exist. It's his anonymity and invisibility that generate his image and mystique. I wonder how plausible or possible this is in today's world? Granted, it's in all probability impossible. But it's an intriguing idea.

[@BATOMNI]

That kind of reminds me of the weeknd when he was coming up. knowone knew who he was they all thought he was a band and stuff so it can work as long as you dont give everything away.

[@BATOMNI]

Thats honestly a brand I want to follow. the whole mystery and anonymity type feel but also being fun and positive

[@xxdarkskinbeauty5205]

I’ve Literally Learned So Much In This One Video !! New Subbie, Love Your Knowledge

[@SongKillahTV]

Love the page keep supporting independent artist

[@mastermusicmarketing]

will do.

[@samb2solid668]

YOUR THOUGHTS ALLOWED ME 2 PRODUCED THE RIGHT THOUGHTS

[@fritzthekidd]

Just be yourself

[@encouraginglyauthentic43]

Facts. The sad part is these people have no Identity.

[@ashavari]

I'm a real life anime girl with an alternative vibe and an old soul 😌

[@iixmusic]

Nice

[@foreverdan]

Your music 🔥🔥 I just followed you on Instagram

[@Sketchnificent]

I know I’m like two years late on this lol but yes I agree with you. A few examples I can think of as far as good recognizable images are Beyoncé, Daft Punk, Kiss, Erykha Badu

[@jinjamusic6450]

I appreciate the down to earth delivery thank you

[@MichaelEBeard]

This will be helpful to me going forward because i made a big change in the length of my hair.

[@yanathemusican]

i am going to be someone… I’m going to do great.

[@StbrnSal]

I see the growth man keep it up👌🏾

[@RichD424]

That Nicki part you were being real modest. We know Nicki for that axx, not the chain or hair😂 Her music is dope too

[@omarora4590]

Image along with your music

[@kingi1flash981]

Yup all I do is smoke and record I knew it imma snoop dawg

[@BATOMNI]

I like to take inspiration from alot of artists in alot of different genres. So im inspired by people in hip hop and im also inspired by the people in EDM and techno etc.. and i try to twist it in a way thats organic nd creative in my eyes But my brand is a bit like MF DOOM where the music is all that matters and i would have a level of mystique to it by wearing a mask aswell as covering my skin to create anonymity. i would tell about my comical satirical villainous schemes in my music aswell as other topics i think would be cool to address. I have other alter egos that also wear masks that reside in my world and go toe to toe with me so for me its creating qn experience and a world and a storyline for my consumers.

[@Sketchnificent]

That’s a good way to start out

[@BATOMNI]

@@Sketchnificent thank you 😊🙏

[@999tilitsover]

Subscribed right away APPRECIATE the Gems /Knowledge even though they may be obvious it helped me out a lot 💪🏿🖤🔥

[@televszn]

Im a witch. I think ill encorporate that into my music. Thanks

[@kingfeeq]

Yes, this was very useful. I will have to get back to you on the image part

[@Racheldorenofficial]

I am a bald woman and I tend to wear lots of unique and colorful makeup :D

[@breannamague2202]

Love the information! Also you remind me of clevland brown

[@ashavari]

I dont really think we should limit ourselves to making our image reflect our music for a few reasons 1) there are a lot of harmful stereotypes associated with certain images and dress. Especially for women and LGBT. It's sexist and oppressive. 2) to the above point, revolution gets noticed. We can make a statement to breakdown and change current associations and narratives. It might be tough but you can really stand out and create impact with that. This is a powerful tool for artists. 3) as time goes on, our sound changes a lot...but our image doesn't have to. We can have the freedom to explore different sounds and vibes in our music...but still tell our brand's story. If we constantly conform our image to each song or album, there is no brand consistency, which does more harm than good. The point of a brand is to be recognizable, even if many flavors are offered by it ;) But yeah great video! I enjoyed it :)

[@flowgodwan4140]

Drake has had a different image for himself for each album he's released, all the way down to the haircut. 🙇🏾‍♂️

[@ashavari]

@@flowgodwan4140 yeah but he still stays within his current branding as Certified Lover Boy. He's always had that kinda sadboi/fuckboi vibe and that didn't change even though the aesthetic changed to match the quirkiness of the imagery. You can do whatever tf you want as an artist when it comes to branding ! :)

[@flowgodwan4140]

Either way you look at it each project, the image changed to reflect the music regardless of the aesthetic being similar cuz it's all coming from the same person. Drake is a perfect example of how changing your image to reflect your music should be, simply pointing out that just because the image changed doesn't mean the aesthetic has to, nor does it mean there's no brand consistency, he's very consistent. 🤷🏾‍♂️

[@ashavari]

@@flowgodwan4140 but you don't have to do that. Even drake focuses on the message and his branding more than simply reflecting the music. Yes ofc you should update your visuals for each release but you have to stay true to what message you want to send the world. You don't wanna conform to stereotypes and do what everyone else is doing. You have to stand out. You can maintain a consistent brand and hone in a message without completely conforming to visuals typically associated with a certain style of music. That's my whole point ! Fwiw a bunch of pregnant women emojis does not reflect the music/genre/style of music LOL but it does hone in the message he's sending about his (consistent) brand, while also shocking the world and being super out there Also fwiw, no one is saying anyone should use the same image or style for each cover art or MV btw. Just wanted to clear that up. And in addition to that, just because the same person is doing something- that doesn't guarantee brand consistency. It's actually hard to keep it consistent. These are planned out carefully with marketing. The same person can have many different brands and or a very inconsistent ones. It's pretty common but it rarely does well.

[@bigol9223]

lol

[@lumbanibanda2646]

I hope someone sees this and is able to answer. How do you feel about artists who are too present and too available? Example is Imagine if Drake was still doing his music. Then he decides to have a podcast. Then he decides to host an MTV show called Wild N Out. All this while he's making short-film skits or even short action-horror skits for KZbin. How do you manage a brand like that? Because your Instagram page will have too much going on. Podcasts, Skits, short films, music and a Hip Hop Comedy show. How do you handle that?

[@Hesoperfect]

I feel like this was me not too long ago trying to live all my dreams at once, not saying it's not possible or not a great idea but at some point, it becomes soo overwhelming trying to wear all these different hats. Best advice to other artists like this is to try to find a way to boil it all down to one (For example, I want to make movies & music and I try to do that plus everything in between all by myself, so what I did is combined it all into one, If I make a song and ik that song needs visuals I can shoot it in a movie form and make it as visually pleasing as I want without trying to do everything separately such as making a movie and making music at the same time.) Hopefully, this makes sense and helps!! Ps. It's like instead of trying to wear different hats, make it a whole outfit. Make it all work together !!!

[@lumbanibanda2646]

@@Hesoperfect Helps a lot, actually. I've been procrastinating my art for a while, mostly because of fear. But I'm thinking of making content this long weekend and just putting it out. I'll check back in and let you know my progress, lol. Not sure how to do that, but I'll find a way.

[@Hesoperfect]

@@lumbanibanda2646 Can’t wait to see what you create !!

[@FrostFanatikmusic]

I really thought I was gonna learn something but I knew all this

[@emancovers3298]

İmma girl and i have even started producing music but for some reason i feel so confident and inclined towards caps ik it's stupid and everyone wears it but i think that it might be my image ..can it be ?

[@Jozzimusic]

yeah it can, you can also try and find out other things you resonate with to brand into your image.

[@emancovers3298]

@@Jozzimusic okie ✌️

[@jasonh9335]

What about artists who are older? I don’t think I would want to try to look or dress like a 20 year old.

[@mastermusicmarketing]

No need to try to dress younger if that’s not how you feel. Especially if you’re catering to an older audience. You want your fans to be able to see themselves in you.

[@swaggysantoya5440]

Thx man I just started

[@christinazadita4814]

Thank you for brining up the dichotomy and double standard for women artists in the industry. I just started a label, and I am releasing my first single in July. With all the pressures of promoting my music on the internet, I have became really present to that double standard. It is way harder for women in the music industry, because in order to stand out, we have to think about looking good all the time, hair makeup, sex appeal... etc. it's like wowwwww. there's so much there, and I feel like facing all of that has stopped me from having the true confidence to promote my "image"... how I ended up on your video. lol. I was like... I really just have to create something, u know?

[@Lightstudiophotography]

What if I’m doing multiple genres?

[@justwaylaa]

I'm not sure what people know me for. That's a good question.

[@ALICIANICOLE7]

Thank you so much for this.

[@OrevShalom]

I need to find an image. Honestly never saw a need. I never figured how to get people to listen🤣😂

[@jaydeejreamn]

Your vids are super dope And helpful

[@GuiseppeMyArtt]

The problem I have is selling an image is like getting type casted as an actor! People expect you to be that image everyday all day, kids start to believe more in the image of the artist instead of getting the message from the music! Music is suppose to be a form of communication and when it becomes more about the image, the artist becomes stressed and depressed because we are not an image we are human! But I understand it’s branding and business, you have to think about yourself as a business!

[@brinypeaguses9003]

This would be an interesting thing to make a part of image. Remember your image is more than the pictures, its also how you make your art.

[@sknnymusic1213]

Really hope I get a response on this. I’m a rapper, I make music about my day to day life but I don’t really know what my brand should be. I feel like I’m a boring person so finding my brand will be extremely hard for me. I rap because I love it. I don’t really have any idea what exact themes I want to go with for my songs or my image. What advice do you have for me?

[@flowgodwan4140]

IDENTITY VISION INTENTION What are 5 words you identify with and believe in whole heartedly that speak to who you are as a person? Core values? Fill in those blanks and you have your brand.

[@DEJATHECREATIVE]

This is great ❤thank you 😊

[@whydoyouneedayoutubehandle]

0:43 I appreciate the info but it's annoying when ppl try to sell you something before they even show you why they have something worth buying.

[@sebastientale]

Very concrete, thanks a lot

[@beautifulb9399]

My eyes and dreads and how I am kind to people #jayfame

[@dizodi_vituko]

im ydizo from Tanzania

[@deborahrose648]

Brand image for independent artistes Brand imagery to reflect your brand identity which is what you stand for in your music Please note. Female artistes think this through as image with more depth Busta rhymes, image something very creative and exotic Image must be consistent, regularly, wearing similar outfits constantly in photos etc Visual society requires a variety of visual assets

[@hisfavouritedoll]

Good advice!

[@LavenderFieldsForever]

it's purple, lots of purple :))))

[@Miguel_gomez32]

Great video man

[@indianhiphop6403]

Thank you ❤️

[@nemogruv]

Love this

[@lifeobserver7932]

Ursa major Jay-Z big pimpin

[@Julezworld]

Hi~ I'm Julezworld from Korea🤗🎻🎶

[@lyrikiletrife95]

Should my image represent me as a lyrical boom bap rapper

[@benjaminnicholasking7222]

So as a rapper if I do not swear I should try to swear than right?

[@ytminis]

No. If you do not swear then your image will be of a rapper that doesn't swear and that's really fresh and unique. When I do covers I replace all the cuss words except 'shit' cause I don't really consider it a cuss word. So now my friends have this image of me that I am someone who avoids swearing beautifully. And that makes me stand out.

[@ytminis]

For example, this song happier than ever uses cuss words multiple times but I manage to avoid them. And that's my image. So, the point is, you can find replacements for it and that will be your USP. That's one of the main things Benjamin Nicholas King will be known for. kzbin.info/www/bejne/aZy1q4Ojord1hc0

[@benjaminnicholasking7222]

@@ytminis You have a nice voice!

[@ytminis]

@@benjaminnicholasking7222 so sweet of you to say that. Thank you!

[@YrnSimba]

Are remble

[@HensyMambou]

Ohhhh

[@discaymusic]

your logo is not centered btw

[@brinypeaguses9003]

Ngl, I expected more from the video. Seems like you just stretched out one point to fill out the video. Few more things could have been discussed.

[@christinalaw1304]

I'm from NC. I'm ready to start recording. Are you available for studio usage. If so where are you located? And price?

[@mastermusicmarketing]

Hi Christina! Unfortunately, we're not available for studio usage.

[@Djsatile]

My music is versatile so my image has no images and my restrictions don’t exist because all my listeners don’t have any bro things changed

[@amolemoramaisa3579]

Very stylish ❤️✨All black girl

[@Lamiere]

yes copying images is a mistake

[@terrencemilton5088]

Did anyone try to steal their image. I dont copy, I try not to be copied...sounds like a verse.

[@divineinsightsqueen]

👑

[@HellxDami]

Black clothes, people get surprised if I wear something bright lmao

[@lifeobserver7932]

Kanye West aka little bear aka ursa minor constellation

[@MsMendita]

Jay Z has FREELOCS, not “an afro with whatever on the ends” 😒

[@LuckyLuchReyes]

Insta @Listentolucky - I try to image/music around a psychedelic vibe. Keeping the setting colored or art based.

[@Abundantlyreceiving]

What if your a shape-shifter?

[@bribrisugarfree]

You spent nearly the whole video telling me what ‘my image’ means and why it’s important (which I already knew or else I wouldn’t have looked up how to create one) and then didn’t give any useful advice at all on how to create my own image which is what the video is supposed to be about

[@IceonIce]

Did you even watch the video hahahaha

[@bribrisugarfree]

@@IceonIce yes that’s how I know what happened in it

[@sugastolemywig.4536]

its literally common sense😭 Change up your look, be consistent. He gave u examples.

[@bribrisugarfree]

@@sugastolemywig.4536 if it’s common sense what’s the point in making the video

[@lifeobserver7932]

Juelz Santana is Achilles

[@itachisage5841]

Really great advice

[@bsways]

Some successful edm artists or djs have no visual image at all. Some of my favourite djs I wouldn’t have a clue what they look like. I don’t want my face out there at all. If my image is what I consistently do well I’m consistently in bed watching KZbin lol

[@frm031baby2]

i’m PRBLMCHILD

[@lifeobserver7932]

Drake the draco constellation

[@TerranceLyons-vl3li]

My image is smoking

[@youngratio]

I’m a vampire

[@chattingwithkatrina4738]

Why you just bringing up Megan and cardi every body have there own image

[@officialconfident46]

Link me up bro

[@lifeobserver7932]

Cardi b wap video CARDI b was MEDUSA

[@raymondonly2486]

what if people knew you for making them laugh and gain a good platform for it and later on you decide to switch niche to music instead of comedy?

[@eleele8254]

joji

[@rasheemthebestfirstone3274]

Lil duval does that

[@rasheemthebestfirstone3274]

Lil dicky is comedic too

[@encouraginglyauthentic43]

You would have to be a comedic rapper.

[@flackoinfiniT]

skarcity212

[@whyyoumakethissohard]

no content

[@juswolf22]

If you have to watch how to create an image as an artist you are not a artist

[@st.commodus1437]

Bro you got no image yourself lol

[@juswolf22]

@@st.commodus1437 get out yo feelings bruh cuz im speaking facts

[@st.commodus1437]

@@juswolf22 So am I, lol where's your image mr. Artist?

[@VioletWhimsey]

What a great video and so helpful in understanding how to best present yourself for the right people to connect. Please let me know what you think as well for @violetwhimsey !

[@desmondparson]

My beard I would say is a part of my brand. From photos to videos even my logo is a caricature of me with my beard. IG: @iamdesmond_parson