What Is Brand Positioning? [With Examples]

[@sara.a1026]

I love that your videos are short and rich in information!

[@BrandMasterAcademy]

I love that your comment was concise and complimentary 😁

[@elmarkjohnmandapat1606]

This one really helps man. Will read the Positioning.

[@BrandMasterAcademy]

Great to hear 👍😀

[@codishaa]

You mention Al Ries, and you have me as a subscriber. Nice video.

[@BrandMasterAcademy]

Welcome aboard!

[@akintundeomileye2992]

Your channel is ever so helpful. I'm rebranding my Graphic design brand, & it's just hard to tell what I intend to offer that clients don't already get. There are lots of equally skilled, efficient & time conscious designers. What do you think about a sponsored social media ad with the caption "What don't you like about Graphic Designers?"

[@BrandMasterAcademy]

Maybe you don’t change what you offer... just your messaging. How can you be more relevant and package what you do better?

[@hmhi3300]

really Impressive 💓

[@BrandMasterAcademy]

thank you!!

[@titilopeoladele9508]

Thank you so much, brand master. Please I want to ask about positioning your brand in the social media space.

[@BrandMasterAcademy]

Shoot

[@salianjiang1650]

very nice presentation about brand positioning

[@BrandMasterAcademy]

Thanks a lot

[@Aelugh6500K_vocalcoach]

thank you! I made a note about that book, maybe one day I'll read it!

[@BrandMasterAcademy]

👍🙏

[@HighRealmGraphicsLLCGlensFalls]

Very helpful. I'm ordering the book!

[@BrandMasterAcademy]

Highly recommended Jodi... You can get it on Audible too if you prefer listening on the go

[@theescaperoom1113]

I read this book back in the 90's and I knew it was the book he was going to mention. I have recommended it to others over the years. I probably should read it again.

[@kristinahelene6528]

This is great, thank you!

[@BrandMasterAcademy]

Glad you liked it!

[@mayaciubotaru6050]

Really enjoying your insightful videos! How do you differenciate brand positioning from value proposition? In a brand strategy project would you treat both statements separately or provide a single unified value proposition?

[@BrandMasterAcademy]

The value proposition takes the core value of the position and distills it into a statement

[@ntcuong01ct1]

​@@BrandMasterAcademy, could you give examples?

[@v1llian30]

Great video.

[@BrandMasterAcademy]

Much appreciated 🙏

[@40inchledtv]

this really helps for my midterms thanks man

[@BrandMasterAcademy]

Most welcome 👍

[@KhushalBorana-f7f]

In future it will trend

[@EarthGoddessNotMe]

Thanks great thought provoking info ; I’m not a strategist but I’m setting up a business! Any courses for non professionals? Love your work ❤

[@BrandMasterAcademy]

Thanks for the love! 😊 Here are some beginner-friendly programs to help you start your business: Brand Master Secrets: A comprehensive program for mastering brand strategy. brandmastersecrets.thinkific.com/courses/brand-masterclass​​ Super Bundle: Includes Brand Master Secrets and Workshops, offering a complete strategy and facilitation package. brandmasteracademy.com/brand-master-super-bundle​ Sell Strategy MasterClass: Learn how to land your first clients in just two weeks. brandmasteracademy.com/sell-strategy-masterclass

[@four321zero]

could you explain - how different does a brand positioning statement look from a USP statement? And when do you use which?

[@BrandMasterAcademy]

A brand positioning statement includes who the audience is, the benefits, the competitors and the unique point of difference... the USP is only the unique point of difference element... The USP can be used for marketing... the Positioning statement is an internal guide

[@ntcuong01ct1]

Dear friends, I have a question: 1/ After the company runs a brand positioning program, does the company need to run promotion programs to stimulate consumer purchases? Thank you.

[@LêTrầnLạc]

same question

[@salesacademy9749]

Do you any brand strategy video for high ticket products like real estate.?

[@BrandMasterAcademy]

We havent done any industry specific videos - maybe in the future - but the fundamentals are all applicable on a brand level

[@sammyjus]

Pls can you do a video on product visibility?

[@BrandMasterAcademy]

Noted Samual - Will do my best to get to it

[@keithnevado2963]

I hope your audio is quite louder. I'm currently using a speaker and can't hear anything. anyway, thanks for the information.

[@BrandMasterAcademy]

Noted!

[@sushantkakade6806]

Is brand positioning a part of brand strategy or are brand positioning and brand strategy different. If yes then what comes first ? Please help

[@BrandMasterAcademy]

Brand positioning is part of the brand strategy process... It comes after audience and competitor research

[@TvsTheAltar]

but whats subject positioning in advertising ? (help seminar is tomorrow)

[@BrandMasterAcademy]

Do you have some context? What did the seminar reveal?

[@TvsTheAltar]

@@BrandMasterAcademy revealed that I need to drop out 😭

[@seetsamolapo5600]

Brand positioning - how you distinguish yourself to your customers from competitors - what's different about you - define how your brand is different and why your audience should care

[@BrandMasterAcademy]

Spot on! Brand positioning is exactly that-carving out your unique space in the market by showing customers what makes you different and why they should choose you. Keep it clear and memorable, and you’re on the right track!

[@seetsamolapo5600]

​@@BrandMasterAcademyfor a grain beverage is defining the difference along the lines of fusing great taste and health a good one?

[@kellifolsom9775]

Do we have to pick just one archetype for our brand? Also does our customer have the same archetype or a different one?

[@BrandMasterAcademy]

This is where the magic of the process comes in... you can have a mix of archetypes though one needs to dominate... It also doesnt need to match the audience necessarily... the role the brand plays influences here

[@gregoryroberson831]

Stephen my challenge is to think of a catchy phase to target an audience between the ages of 21 to 55. I'm currently working on an assignment in my class but I don't really know where to begin. In this particular assignment I'm doing a brand positioning for the business and marketing for the class. I'm really just don't know how the brand positioning looks. I look up several examples but still lost in all of this. Please give some insight of the direction I need to finish this assignment. Thanks

[@BrandMasterAcademy]

In order to define a position you need to understand the audience - kzbin.info/www/bejne/g4Cuc6useN-Co8k&&ab_channel=BrandMasterAcademy - Then analyse your competitors - kzbin.info/www/bejne/nHrIdGefbpqda5I&ab_channel=BrandMasterAcademy - Then define your position - kzbin.info/www/bejne/fqa7qnWIlL-phqs&&ab_channel=BrandMasterAcademy

[@NationFirstAlways-qp9xx]

Super knowledge sharing video, as ever Sir...A little confused when you talk of shaping perception from your competitors. Is it just that the product need not add to the noise in the marketplace with ubiquitous features as those of rivals (already plying in the market) or having a product with similar features yet, but POSITIONED differently, lucratively? Or may possibly, both? Regards, as ever Sir.

[@BrandMasterAcademy]

You may have a very similar product that provides a very similar outcome to your competitors but it's how you approach the market, how you resonate with your audience and the brand experience you provide that will seperate you in this circumstance

[@NationFirstAlways-qp9xx]

@@BrandMasterAcademy 🙏 Got that 🙏

[@BobbyMasteria]

Hey Stephen, in the positionning statement's formula there is [key benefit], but you never said how to define it !

[@BrandMasterAcademy]

If you answer this question, you can define it: "Why will they be better off for what we do for them?"

[@sammyjus]

@@BrandMasterAcademy through good services, quality products etc.

[@soyaiburrahman3806]

❤❤❤❤❤❤

[@Sbianchi_BR]

Top video, but why you want to blow our ears withe vignette volume????

[@gaganjotsingh3376]

would have really appreciated if the video was to the point and more specific

[@PaesanoPride]

He just explained what brand positioning is, why it’s important and ideas on how to do it in 10 minutes. For free. 😂

[@yogender-design]

Why u are So Awsm ?

[@BrandMasterAcademy]

My mum dropped me into a bath full of Awsm when I was a baby 😂

[@yogender-design]

@@BrandMasterAcademy 😂😂😂😂